Episodes
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Your biggest business growth secret? It may not be sales tactics—it's storytelling. Storytelling is a powerful tool for building emotional connections and creating lasting relationships with your audience. It’s how you show your authenticity, share your experiences, and invite others to connect with you on a deeper level.
In this episode, April Adams Pertuis, the founder of Lightbeamers, helps people and brands to help them tell their story in a more authentic way.
If you’ve ever wondered how to share your story or felt unsure about what parts of your journey to even talk about or highlight, this episode is for you. We’ll walk you through the process of finding and telling the right stories to connect with your ideal clients. By the end, you’ll feel inspired and ready to leverage storytelling in your business. Let’s get started!
0:03:22 - The most relatable stories are often the small, everyday moments, not the big, life-changing events.
0:06:04 - Understand your audience deeply to tell stories that resonate and create connection points.
0:09:16 - April explains how focusing on service rather than self helps overcome discomfort with visibility.
0:13:04 - Detaching from the outcome makes storytelling easier and more authentic in building relationships.
0:16:01 - April shares how storytelling helps articulate your brand, making it more relatable and visible to the right audience.
0:20:12 - Knowing your ideal client is key to determining which parts of your story to share and how to make it relevant.
0:23:45 - Consistent visibility and storytelling help build trust and relationships over time.
0:26:50 - Storytelling is a subtle but powerful soft skill, often overlooked in favor of technical marketing tactics.
0:30:55 - How April’s consistency in storytelling and visibility helped a client connect and work with her before they even spoke directly.
0:42:40 - It's not about using hacks, but owning your story and showing up authentically to attract your audience.➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/storytelling-in-business-is-key-to-growth-with-april-pertuisCONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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This case study is how my work as a copywriter helped 5x email revenue for a physical product brand…and even though that is so far from my niche of working with online service providers and coaches, many of the same principles apply. The big thing is that our values aligned, and that is what has made us a great team.
We first started working together in August 2023 and have seen incredible results, including:
In the first 4 months of working together we made more money through email marketing than the previous two years combined trying to do it on her own. On average, she made about 5x more per email once we started working together.This year’s email revenue 2024 has already surpassed last year’s, even though we still have all of Q4 remaining at the time of recording. (And we haven’t even gotten to Black Friday yet, which is statistically the highest revenue month).And this all happened in less than 1 hour per month of her time. Let’s dive into how we did it.
[1:46] Results from working together
[2:44] Challenges we faced
[4:44] The solution
[5:24] The process and benefits of working together with a copywriter
[7:06] Vicky’s testimonial
[10:41] A copywriter can be a strategic partner, not just a task-taker.
➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/case-study-consistent-emails-5xd-yummmmbars-email-revenue/
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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Episodes manquant?
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Here’s why your copywriting might not be working, and spoiler alert: it’s not because of your writing skills. You don’t need to take another course or push through “writer’s block.” It goes way deeper than imposter syndrome stealing your confidence. The real culprit? It’s likely your money story.
That’s why today, we’re talking with Katherine Pomerantz, an actress-turned-accountant who’s fused her creative background with financial expertise to help business owners master the language of money. Her work has been featured in VICE Media, Discover Card, The Penny Hoarder, and the Stacking Benjamins Podcast. She’s here to share how to rewrite your money story to support the big goals you have for your business.
In this episode, we’re diving into what a money story is, how it holds you back, and—most importantly—how to rewrite it.
0:07:42 - What is a Money Story, and how does it shape your financial beliefs?0:11:57 - How your Money Story affects your copywriting and business success.
0:16:12 - The concept of a "Success Contract" and how it limits financial growth.
0:18:57 - How money blocks impact pricing, visibility, and confidence.
0:23:47 - Fight, flight, freeze, and fawn responses in business and copywriting.
0:28:07 - Using energetic work to break through financial and visibility barriers.
0:33:42 - Practical steps to rewrite your Money Story and set clear financial goals.
0:39:12 - Client example: Moving from fear of spending to smart investing.
0:43:52 - Importance of ROI and success metrics in financial growth.
0:46:27 - How money issues show up in copywriting and marketing.➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/why-your-money-story-is-holding-you-back-from-writing-copy-that-sells-with-katherine-pomerantzCONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubJoin Copy Critique Club to get more clients from your copy by clicking here!
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Ready or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you don’t need to slash prices to see a spike in sales.
In fact, offering discounts could even undermine the value of your services, especially if you're working with high-end clients. The key is to create offers that feel irresistible without cutting into your margins. And today, I’m going to show you 4 different ways to do that.
By the end of this episode, you’ll have fresh ideas to drive revenue this holiday season and avoid the discount trap. I’m giving you four practical strategies that boost sales, keep your profits healthy, and still feel generous to your audience. These simple but effective strategies will help you sell more, serve better, and stay profitable—all while maintaining the premium perception of your brand.
[1:27] - Why discounts increase sales (urgency and exclusivity), but can undermine value for high-end services
[2:07] - Two factors to consider when deciding on discounting
[5:10] - Four strategies to increase holiday sales without discounting
EPISODES AND LINKS MENTIONED:
Ep 14: Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversions? Do Major Holiday Discounts Help Or Hurt Your Business? (Source: Forbes)CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/4-ways-to-increase-holiday-sales-without-discounts/
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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We are all dealing with loss of some kind. Maybe it’s a loved one or a significant life change…but very likely it’s all the micro-griefs that come with running a business.
🫶🏻The identity shifts that occur as you grow your business,
🫶🏻The expectations of the life or business you thought you “should” have by now.
🫶🏻Friends not knowing what you do or how to support you.
🫶🏻Who you believed to be a perfect client and realizing it’s not a good fit.
🫶🏻Invoices not being paid and clients ghosting.I certainly never expected to have a grief coach on this podcast, but our guest Shelby Forsythia guides us in exploring how grief can reveal your core values, lead to more meaningful content, and deeper connections with your audience. Her work has been featured in Huffington Post, Bustle, and The Oprah Magazine.
0:03:43 - Grief is more than death, divorce, diagnosis. It also includes the micro griefs that all business owners experience.
0:08:19 - Grief is an indicator of core values—and how it can be used in copywriting
0:12:12 - Practical tips for reclaiming creativity after experiencing grief
0:15:59 - Shelby's 5-step "GRIEF" framework
0:37:59 - Working through your grief (or not) affects your copywritingEPISODES AND LINKS MENTIONED:
Connect with Shelby Forsythia www.shelbyforsythia.comTake Shelby’s free workshop to get powerful, compassionate tools for moving forward (without being forced to “get over it”) and learn how to create a life of peace, purpose, hope, and joy—EVEN after devastating loss.8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Sounding On Brand When you know what you value, you can shape your authentic, relatable messagingCONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/grief-and-creativity-with-shelby-forsythia
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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Are you overthinking your copywriting, too? I know, I’ve been there. You’re staring at the screen, unsure how to make your words sound like you and make sales for you. The one tool I never expected to help me stop overthinking in my writing…is to use ChatGPT for copywriting.
Now, before you cringe at the thought of AI taking over your voice, let me set the record straight: we are not using ChatGPT to write our final drafts. Nope. What we are doing is harnessing it to enhance our creativity, speed, and process—all while keeping your authentic brand voice intact.
In today’s episode, I’ll walk you through 8 smart ways to use ChatGPT as a tool in your copywriting process. This isn’t about giving up control or sounding robotic. It’s about using technology to make you a better writer—without losing your voice, your creativity, or your humanity in the process.
[0:01:00] - If you’re overthinking your copy, ChatGPT can be a tool to enhance creativity and speed.
[0:02:00] - ChatGPT is not used to write final drafts but to support the writing process while maintaining brand voice.
[0:05:00] - Maintaining our creativity while using ChatGPT to support that.
[0:09:00] - The eight smart ways to use ChatGPT for copywriting without losing authenticity.
[0:19:00] - ChatGPT is a support tool, not a replacement.EPISODES AND LINKS MENTIONED:
SEO tools: SEMrush or Keywords EverywhereOverthinking is one of the biggest copywriting mistakes to avoidJoin Copy Critique ClubCONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/8-smart-ways-to-use-chatgpt-for-copywriting-that-converts-better-while-still-sounding-on-brand/
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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“What if only one person buys my group program?”
This is one of the biggest fears when launching a group program. If it feels like you’re launching into silence, let me assure you of this: Your audience IS watching. Even if you’re not getting high engagement, potential clients are observing how you interact with and lead your community.
Today, we’re talking about how to create consistent sales for group programs. Michelle Vroom is known for her successful use of Facebook groups…but these principles apply to any type of community.
Michelle empowers women to support their families and believes every woman should have the ability to attract clients whenever they desire, even while raising children.
In this episode, we’ll explore how to leverage Facebook groups (or a similar community) effectively to create consistent sales for group programs. From maintaining engagement between launches to showcasing the value of your program, you’ll learn practical tips to keep your pipeline full.
[1:36] - Building trust and community through FB groups
[6:10] - Launch strategies during AND between launches
[9:33] - How to keep making sales BETWEEN launches
[14:54] - How to write the best copy
[21:05] - How Michelle is her own best copywriter (and when and why she still hires a copywriter)
[27:43] - When is the right time to hire a copywriter and when should you DIY?EPISODES AND LINKS MENTIONED:
Michelle’s Facebook group: Market Like a BossUsing honest urgency and scarcity ethically and effectively (Ep 14)Do you really need to hire a copywriter? (Ep 2)Join Copy Critique ClubCONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/get-consistent-sales-for-group-programs-michelle-vroom
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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Feel like your mastermind isn’t growing even though you are working so hard? This one marketing shift could change everything.
If you’re running a mastermind and feeling like it's not growing as fast as you'd like, you’re in the right place. Finding the best marketing strategy for your mastermind can feel like a challenge with all the different tactics out there. But it doesn't have to be overwhelming. Whether you're experimenting with email marketing, live events, or Instagram stories, the key is figuring out what works best for you, your strengths, and the unique value your mastermind brings.
In this episode, we’ll dive into how you can choose the marketing strategy that aligns with your vision and goals—with real-world insights from the six experienced mastermind hosts that I interviewed. From leveraging referrals to running Facebook ads to organic methods, there’s no one-size-fits-all answer.
Tune in to get clarity on which approach could help take your mastermind to the next level. Let’s talk about growing your mastermind in a way that feels both authentic and effective.
[0:01:30] - What a mastermind group actually is
[0:03:30] - Different ways to market a mastermind:
[0:07:30] - Pros and cons of rolling enrollment vs. launch model for masterminds
[0:12:38] - Factors to consider when choosing between rolling enrollment and launch model
[0:13:15] - Common problems masterminds address in your copyEPISODES AND LINKS MENTIONED:
A mastermind is defined as a group that gathers “like-minded professionals to get peer support, brainstorm ideas, and create accountability,” according to Science of People.THANK YOU TO OUR GUEST CONTRIBUTORS:
Kate KordsmeierLauren ArmstrongJess JoswickTricia DegeDallas TraversSelina FengCONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/the-best-marketing-strategy-for-your-mastermind-group-to-go-from-slow-to-sold-out
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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Working hard and frustrated that you’re not seeing results from your marketing?
Try this strategy to simplify your focus on money-making activities that actually pay off!
What we are talking about today is honestly a simple shift in focus that can skyrocket your revenue—but most miss it for three all-too-common reasons (which we’ll dive into in a minute!). Forget following the latest trend or getting bogged down with busywork, let’s zero in on what truly drives your business forward: money-making activities.Staying close to the money means prioritizing actions that directly contribute to your bottom line. It’s easy to get sidetracked by tasks that seem productive but don’t actually boost your income.(I’ve got a couple examples for you coming up). By prioritizing money-making activities, you can cut through the noise and boost your revenue with clarity and confidence.
That’s why I want to introduce you to Frenchie Ferenzci. Her expertise is in helping business owners with their growth and breaking through those plateaus that you hit along the way from 6 to 7 figures. Ready to streamline your strategy and boost revenue quickly? Let’s dive in!
[0:02:56] - Stay close to the money - and what that looks like (with examples)
[0:05:31] - Why you’re getting pulled away from money-making activities
[0:07:48] - Money-making activities that work
[0:13:45] - Align team members' roles with the 5 core marketing functions
[0:17:49] - Building a revenue strategy in an unpredictable marketEPISODES AND LINKS MENTIONED:
Grab Frenchie’s Stay Close to the Money GuideGet your Weekly Accountability Check Ins every Sunday with FrenchieHang out with Frenchie on Instagram @frenchie.ferencziDo you need to hire a copywriter?CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/5-money-making-activities-you-cant-afford-to-ignore-frenchie-ferenczi
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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If you’ve ever felt like your online presence just doesn’t reflect the true essence of your brand, you’re not alone. Many business owners find themselves in the same boat, especially when their brand evolves faster than their website can keep up.
If you’re ready to see what a strategic copy overhaul can do without needing a rebrand, today I'm sharing a case study that demonstrates how a luxury wedding photographer transformed her online presence to reflect the elegance and sophistication her luxury clients desire, while demonstrating her authority and expertise in the industry, and incorporating her down-to-earth and fun personality along with it.
0:01:30 What and elevated, luxury brand looks like
0:03:30 The challenge of blending Vanessa’s fun, engaging, and humorous personality loved by over 120k+ on IG and YouTube, but her website didn't capture the same energy, nor did it reflect the high-end experience she offers.
0:05:00 How we transformed Vanessa's website copy to showcase her skills and services while creating a deeper emotional connection with her audience.
0:07:00 Techniques to balance professionalism and personality
0:09:31 What it looks like to work with a Copywriter to create an elevated brandEPISODES AND LINKS MENTIONED:
Check out Vanessa’s new website copy and design!How Micala Quinn outsources her copywriting (and, as a result, tripled her teaching income as a work-from-home mom of 4 littles!). If you are wondering if it's the right time to hire a pro copywriter, this blog can help.Want to elevate your brand with a copy overhaul? Check out my services guide.Join Copy Critique ClubCONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/case-study-luxury-elevated-brand-website-for-photographer
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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Hard work does not equal success—and it’s time we admit it.
As high-achieving women, we push ourselves to the limit, believing that hard work is the key to achieving our goals. But what if hard work is actually ruining your success at this point?
Dr. Shamieka Dean, an executive coach, business strategist and spiritual advisor to leaders worldwide, shares how rest is the new revenue. Dr. Dean’s approach is about realigning with our true selves to create success that doesn’t come at the cost of our well-being.
While this conversation is not directly about copywriting, but it’s the prerequisite to be able to produce the amount and the quality of copywriting that needs to happen. This conversation is for the ones who are ready to do the deep work that is necessary to move forward with foundation underneath your feet.
Rest outperforms hustle when it comes to long-term success, and I’m going to let Dr. Dean tell you why. Let’s dive in.
[0:02:10] Redefining success and "rest as the new revenue", rather than just hard work.
[0:07:40] Core identity vs. performance identity for high-achieving women. Importance of solidifying identity beyond external validation and success metrics.
[0:14:21] Surrender as a supernatural success strategy
[0:19:51] What “surrender” practically looks like for high-achieving women
[0:24:19] The difference between building wealth and being wealthy, and the importance of self-acceptance and grounding in one's identity.EPISODES AND LINKS MENTIONED:
Connect with Dr. Shamieka Dean on FacebookVisit Dr. Dean’s website at shamiekadean.comJoin Copy Critique ClubRelated blog: Hone Your Authentic Brand Voice To Build Trust And Credibility.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here
https://www.megankachigan.com/for-high-achieving-women-rest-is-the-new-revenue-with-dr-shamieka-dean/If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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Forget about creating more content—here’s why your sales strategy should start with these 5 essential emails. 📧
It's time to build genuine connections with your audience through thoughtfully crafted emails.
And if I can let you in on a little secret, it’s this:
The responses you get to your emails are so much more fun, honest and heartfelt and meaningful than the likes and comments you get on your social posts.
Because they’re not performing inbox to inbox, whereas comments are still public.
🙌 What if you never had to post to social media again?
🙌 What if the emails you send make you more money than a thousand social media posts?
🙌 What if connecting with people who care about what you have to share could be as easy as pressing send on an email?
🙌 What if marketing could feel easier?Enrolling more new clients becomes so easier with an engaged email list. Make sure you have these 5 essential emails for increased sales going out to your email subscribers!
0:00:44 - Why social media can feel overwhelming and why email marketing is more effective for consistent sales.
0:03:32 - The longevity of social media posts compared to the lasting impact of emails.
0:06:37 - Five essential emails that can transform your sales
0:13:53 - Automating email sequences to save time and maintain consistent engagement.
0:15:27 - Which KPIs you actually need to monitor - and an easy way to do it.EPISODES AND LINKS MENTIONED:
Jenna Kutcher’s stats on social media vs emailActive Campaign: Welcome email campaigns have a clickthrough rate four times higher than any other type of email, and read rates about 42% higher than other marketing emails. Hone Your Authentic Brand Voice (Episode 11)Join Copy Critique Club for support and accountability to write your emails!CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/send-these-5-emails-to-increase-sales-with-email-marketing
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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If the word "sales" makes you feel uneasy - filling your stomach with butterflies instead of excitement, you’re not alone. Many entrepreneurs struggle with the idea of selling, often associating it with pushy tactics or feeling "salesy." But what if I told you that the key to transforming your sales isn’t about learning a new technique but instead embracing a mindset shift for sales?
This shift is all about reimagining what sales can look like when it’s aligned with your values and personality. Instead of feeling like a chore or something to be avoided, selling can become a fun, enjoyable, and authentic part of your business. In this episode, Renee and I talk through five essential mindset shifts that have not only transformed my approach to sales but have also helped countless others turn their sales process into a natural, fulfilling experience. By the end of this, you’ll see that sales isn’t just about transactions—it’s about building relationships, having fun, and staying true to yourself.
0:01:42 - Biggest lesson learned from selling a cherry juice business (and then taking a 5-year break after having her child!)
0:04:14 - Renee is having the most fun in business. Here’s her approach to maintaining happiness and intentionality in work and life.
0:07:41 - Strategies for making friends and clients online
0:10:43 - Mindset shifts that can skyrocket sales
0:16:54 - Common mistakes entrepreneurs make when selling
0:20:10 - The seven questions to ask during the sales process to not feel salesy
0:25:27 - The value of building long-term relationships with clients
EPISODES AND LINKS MENTIONED:
Connect with Renee Hribar www.reneehribar.comGrab Renee’s FREE Sales Mini Course: How to Get 5 Qualified Prospects on the phone THIS WEEK. Megan’s Blog: Maximize Conversions With THese 4 Effective Copywriting StrategiesCONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/essential-mindset-shifts-for-sales-success/
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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If writing your own copy is too time consuming and hiring a DFY copywriter is out of budget, then you’re in the right place.
As a seasoned copywriter with over half a decade of experience in the coaching industry, I’ve conducted extensive market research, gathering over 200 pieces of data from business owners just like you. The results are clear: there are three major copywriting mistakes to avoid that most coaches and service providers face when it comes to writing their own copy.
But here’s the good news—achieving expert-level results in your DIY copy is totally possible. By identifying and overcoming these three common copywriting mistakes to avoid, you can craft copy that is as polished and powerful as that of a seasoned pro.
In this episode, we’ll dive into the three critical copywriting mistakes to avoid that could be slowing you down and holding you back…as well as the ONE solution that will resolve them all.
JOIN COPY CRITIQUE CLUB by clicking here!
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubPrefer to read this episode as a blog? It is published here https://www.megankachigan.com/3-copywriting-mistakes-to-avoid-in-your-writing-process
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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THIS is how you work with a copywriter...even if you are good at writing! Micala Quinn’s secret to tripling her teacher income as a work-from-home mom on part time hours is...
...to hire and outsource!
But how do you outsource copywriting, which is your personal connection with your community and your audience...without losing your authentic voice?
learn your message AND how YOU would say it. take a collaborative approach grow with you over the long term.
Find a copywriter who can:
Blog: What makes a great copywriterBlog: Do you really need to hire a copywriter?Connect with Micala on Instagram @micala.quinn
If you want to get the full picture of how Micala works with her copywriter to create massive success in her business while raising her babies, read on! She has over 50,000 followers on Instagram and has supported over 2000 moms not having to choose between the family life they want and the income they need by creating their perfect balance as a freelancer!
0:05:12 - Normalizing having kids present while working as a work-from-home mom
0:07:24 - Micala's process for outsourcing copywriting while maintaining her unique voice and connection with her audience
0:14:26 - Micala's strategy of using her podcast as anchor content, repurposing it across social media and email
0:17:25 - Micala trusts her copywriter to execute social media content with minimal involvement
0:20:23 - Overcoming writer's block and having open communication with your copywriter about feedback and improvement
EPISODES AND LINKS MENTIONED:
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)
WORK WITH ME:Prefer to read this episode as a blog? It is published here: https://www.megankachigan.com/outsourcing-copywriting-helped-micala-quinn-triple-her-teaching-income-as-a-work-from-home-mom
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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Is the urgency and scarcity hype just manipulative marketing? We are diving into this debate with perspectives on both sides, specific examples, as well as bringing in the psychology and the hard data on when and whether it works. We are exploring if and how we can use urgency and scarcity without compromising integrity.
First, let me emphasize for clarity that this conversation is about honest urgency and scarcity. Obviously, if it’s false urgency or fake scarcity—that’s NOT okay. Ever. This is something that should go without saying, but I do want to acknowledge these tactics that we have all seen or experienced if you have been in the internet marketing space for any length of time.
This episode discusses the psychology and the data behind these tactics. We'll also explore whether and how they can be used with integrity. My goal is to provide you with the data, and both sides of the story, so that you can make an informed decision that feels good to YOU.00:04:00 Acknowledge the widespread use of unethical tactics and explore ethical ways to use urgency and scarcity.
00:08:00 Ethical Use Perspective
00:10:00 Two reasons why some avoid these techniques
00:12:00 Urgency Examples
00:15:00 Scarcity Examples
00:16:30 Psychology Behind These Techniques
00:20:00 What the data tells usEPISODES AND LINKS MENTIONED:
Forbes on “The Proper Way To Create A Sense of Urgency For Higher Conversion Rates”Data from Adoric, Abmatic.ai, Experian.com, and ChangingMinds.orgThe Cookie Jar study on why urgency works from the American Psychological AssociationEffective Copywriting Strategies To Maximize ConversionsCONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/are-honest-urgency-and-scarcity-techniques-worth-it-for-higher-conversion-rates/
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free contenJoin Copy Critique Club to get more clients from your copy by clicking here!
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Clients not putting in the work to get results? You've got a bigger problem.
Vix Meldrew shared her State of Group Offers Survey, which revealed that a common reason for group programs not yielding results is that clients often don't put in the necessary work. They may struggle with accountability, lose motivation, get distracted, or face other priorities and circumstances....However, that is only part of the picture!Through her experience and the survey data, Vix identified that the other major factor is the design and facilitation of the group programs themselves. This is the "results gap" — the disparity between the number of people enrolled in a program and those who actually do the work and achieve results.
So how can you design your program for maximum client results and satisfaction (turning them into raving fans)?
Tune in to hear the 5 must-have elements of a successful group program.
00:02:46 The need for updated, specific data in the industry—and how this survey achieves that
00:05:06 Why group programs often fail to get results.
00:08:01 Strategies for creating group programs that actually get results.
00:13:37 The gap between being an expert and knowing how to teach effectively. The need for instructional design and learning psychology in creating successful group programs.
00:15:47 Framework for sustainable and successful group programs
00:18:47 Current market trends with more discerning and savvy buyers.
00:19:30 Buyers today are more discerning about social proof and want to see measurable results from programs. The need for detailed case studies and specific success stories.EPISODES AND LINKS MENTIONED:
Access the State of Group Offers Survey to see the data for yourself. Work with Vix at VixMeldrew.com if you are looking to revamp or improve on your group offer and bring in some more measurable results and have more raving clients.Connect on Threads or Instagram @VixMeldrewListen to the Rave Results podcast on Apple and Spotify.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/how-to-structure-a-successful-group-program-for-client-results-with-vix-meldrew
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free c
Join Copy Critique Club to get more clients from your copy by clicking here!
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How do top brands create copy that captures attention and drives success? Traditional copywriting strategies are failing—and I interviewed 11 brand strategists about what you should be doing to create effective brand copywriting instead.
Consider this: you can’t attract $10,000 clients with $100 messaging. Changing your messaging signifies a step into a higher level of engagement and effectiveness. It’s about more than just capturing attention; it’s about changing old beliefs and prompting those “aha” moments that stick with your audience. Authenticity plays a pivotal role here. Genuine content, where your true self shines through, creates a connection that keeps people coming back—even if you’re not the funniest or most entertaining personality (you don’t have to be!).
I’ve got 8 effective brand copywriting examples to share with you today. We’ll analyze what makes these examples work and how to apply these strategies to your own copy.
03:25 Traditional copywriting challenges and how to adapt
07:18 Effective brand copywriting examples from our industry
13:45 Examples from brands outside the coaching industry
18:32 Top Tools for Branding
24:20 Future Trends in Branding
31:12 AI's Impact on Branding
EPISODES AND LINKS MENTIONED:
HotJar heat map to see where visitors click and learn why they drop off. Answer The Public to see what your ideal audience is asking Google. Connect with Kate Hejde for creative ways to use AI in branding!Color psychology with Fiona Humberstone, The Brand Stylist and Marty Newmeier’s resources.Brand archetypes - both for your own brand AND for your target market personasPinterest for mood boardsPain point marketing blogCONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/effective-brand-copywriting-examples-for-long-term-success
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, sel
Join Copy Critique Club to get more clients from your copy by clicking here!
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If your website copy sounds generic, your social media captions fall flat, and your emails feel like a chore to write…Those are all signs that you might not have a clear grasp on your brand's authentic voice.
This guides you through the steps that brand strategists take to uncover a brand's true essence. You'll learn how a strong brand voice translates into powerful copywriting, building trust and attracting your ideal clients.
We'll also explore the emotional connection that a genuine brand voice fosters, and crafting messaging that resonates with your audience and allows you to connect with your audience on a deeper level. This is your roadmap to mastering your authentic brand voice. Let’s ditch the marketing jargon and write copy that truly reflects your brand's unique personality.
01:32 How to master a brand’s voice
08:58 What is the role of copywriting in branding?
11:00 Finding the right copywriter for branding and messaging
13:51 The branding process for a team member to understand your authentic voice
18:45 Strategies to connect to a brand emotionally
22:30 Copywriting tips to convey brand identity
EPISODES AND LINKS MENTIONED:
“Do You Really Need To Hire A Copywriter In Your Business?”Check out this case study where I helped a client make $6000 from just a 1-hour session.This is part 2 of my brand strategist interview series. You can find part 1 on mastering authentic brand messaging by clicking here and part 3 on effective brand copywriting examples, top branding tools, and future trends by clicking here.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter GDocs too!)Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/hone-your-authentic-brand-voice-to-build-trust-and-credibility
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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Copywriting becomes so much easier once you have done this one thing…
And that is foundational brand strategy and brand identity work to confidently know who you are, what you stand for, and what you are here to do.
Understanding the importance of brand strategy is a natural prerequisite to copywriting. That’s why I interviewed 11 different brand strategists for this 3-part series to gather a well-rounded perspective on how to amplify your brand message. Each of these strategists approaches their work from unique angles, making for a rich conversation that is synthesized here.
This episode uncovers how you can show up online authentically and the strategy behind it all. We’re getting brand strategists’ takes on how they integrate this and help their clients show up true to themselves.
I wanted to have this conversation because positioning and messaging are where brand strategists and copywriters converge. That’s where we overlap. Today, we’ll explore how to refine and master your authentic brand message—and the top 10 mistakes to avoid!
0:01:30 - Brand strategy as a prerequisite to effective copywriting
0:03:00 - Brand authenticity—and how it evolves as the business grows
0:05:00 - The "cold leads first" approach to testing brand effectiveness
0:09:58 - The ROI principle for effective brand messaging: relevance, originality, and impact
0:12:00 - Aligning brand messaging with the target audience's preferences and values
0:15:00 - 10 common brand messaging mistakes to avoid, including lack of clarity, ignoring mindset issues, and over-emphasis on aesthetics
EPISODES AND LINKS MENTIONED:
The cold leads approach from Jasmine Haitalani of High Flier PowerhouseFabi Paolini on speaking to doers vs thinkersTiffany Neuman from Your Legacy Brand on branding process being deep, spiritual, and identity-shifting.My blog about pain point marketing (and how to do it differently and still effectively).Connect with the rest of the contributors in the blog!CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/mastering-authentic-brand-messaging-for-coaches/
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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