Episodes
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MOVEâs latest project explores why even high-performing professionals are quietly exitingâand how firms can stop the leak.
Know-How Korner
With Amy L. Welch, APR, CAE
Center for Accounting Transformation
The accounting profession stands at a crossroads. Despite a steady influx of women into the field, their advancement into leadership continues to lag. Bonnie Buol Ruszczyk, managing director of the Accounting MOVE Project, is sounding the alarmâand offering data-driven solutions.
MORE: Bonnie Buol RuszczykStart Your Benchmarking - Take the SurveyNow in its 15th year, the MOVE Project studies how firms support, advance, and retain women and underrepresented professionals. On a recent episode of Know-How Korner with host Amy Welch, APR, CAE, Ruszczyk describes the projectâs long-standing foundationâMoney, Opportunity, Vital Supports, and Entrepreneurshipâand how these pillars remain critical in todayâs evolving landscape.
âWomen make up about 50% of the profession, but leadership still hovers at 25 to 28%,â Ruszczyk says. âAnd most of the drop-off happens right around the director level.â
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"Pseudo compensationâ can reduce taxable income and optimize client outcomes.
Quick Tax Tip
With Art Werner
CPE TodayIn this episode of Quick Tax Tip, tax planning authority Art Werner makes a compelling case for rethinking how accountants approach compensationâshifting the focus from traditional deductions to strategic use of fringe benefits.
Click here for more Art WernerâWhat are we really trying to accomplish?â Werner asks. âWeâre trying to create what I call pseudo compensationâbenefits that meet a clientâs needs and reduce, or even eliminate, taxes.â
The key, he explains, is designing tax-efficient strategies that align with todayâs post-Tax Cuts and Jobs Act environment. With many itemized deductions reduced or eliminated and the standard deduction nearly doubled, relying on deductions to save on taxes has become far less effective.
Originally published July 17, 2024. -
Episodes manquant?
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Accounting firms must pivot to CEO-led structures or risk falling behind in the age of private equity and tech transformation.
Accounting Influencers
with Rob Brown
In a bold new episode of the Accounting Influencers Podcast, host Rob Brown declares that the traditional partnership model in accounting is no longer fit for purpose. Instead, he argues, the future belongs to firms that adopt CEO-led corporate structures, embrace private equity, champion technology, and develop strategic leadership pipelines.
More Rob BrownâThe partnership model is dead, and hereâs why you should care,â says Brown. âItâs holding firms back from faster decision-making, innovation, and the ability to scale.â
The episode takes a direct and urgent tone. Itâs a call to action for partners, rising leaders, and firm influencers to rethink how firms operateâand how they themselves can gain influence.
Brown explains that firms clinging to the old ways risk irrelevance. Instead, he champions a shift to a corporate-style governance modelâone with a clear CEO at the helm and a streamlined approach to decision-making.
âIf you want a bigger voice in your firm, champion the shift to a CEO-led model,â Brown advises. âIt allows for quicker responses to market demands and gives future leaders a clearer path to influence.â
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This milestone episode proves that accountants can change livesâand legaciesâevery single day.
The Disruptors
With Liz Farr
In its milestone 100th episode, The Disruptors podcast pulls out all the stops with a powerful conversation featuring Paul Dunn, a four-time TEDx speaker, accounting innovator, and co-founder of the global giving platform B1G1. A true visionary, Dunn has spent decades redefining what it means to be an accountantâand his message to the profession is as bold and inspiring as ever.
MORE PODCASTS and VIDEOS: Jacob Schroeder: AI Wonât Replace AccountantsâBut It Will Reveal Whoâs Replaceable | Ditching Corporate America: The Bold Story Behind PBS Accountingâs Rapid Rise | Jean Zick: Happy Team = Happy Clients | Breslin & Greathead: Be a Client Advocate | Dominic Piscopo: Clear Pay=Bargaining Power | Debbie Kilsheimer: Stop Thinking Small | Dave Kersting: Collaborate with Co-Firming | Ashley Francis: AI's a Partner, Not a Replacement | Richard Roppa-Roberts: Collaboration Over CompetitionâIf youâre in a sea of sameness, youâre not serving anyone,â Dunn tells host Liz Farr. âWe need to move from 'standard' to 'stand out' because we 'stand for' something that is bigger than ourselves.â
That âsomething biggerâ is impact.
According to Dunn, the key to differentiating an accounting firm isnât just writing a purpose statementâitâs living one. Too often, he says, firms get bogged down creating long-winded declarations no one remembers. The real transformation comes when a firm becomes truly impact-driven.
âWhat if you turned that around... and you became impact-driven, and you're able to say as a result, this month, look at what we did. We created these impacts in the community.â
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With 40% discounts and zero clawbacks, this credit is turning headsâand raising eyebrows.
The Concierge CPAWith Jackie Meyer
For CPA Trendlines
In this episode, Dr. Jackie Meyer interviews Chad Koebnick, VP of Specialized Tax Services at Nepsis, about the innovative Tribal Tax Credit.
More Jackie MeyerThey discuss the mechanics of the credit, its origins, and the skepticism surrounding it. Chad explains the due diligence required for tax professionals and taxpayers, the process of claiming the credits, and common misconceptions. The conversation also touches on the future of tax advisory services and best practices for tax professionals in navigating this new landscape.
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It's time to abandon outdated models and rethink everything.
Accounting Influencerswith Rob Brown
The accounting profession is standing at a critical juncture. In a powerhouse panel for the Accounting Influencers Podcast, three industry leadersâDavid Osborne, CEO of Conga and former Caseware chief; Tom Hood, EVP of Business Engagement and Growth at the AICPA; and Katie Thomas, owner and founder of Leaders Onlineâcalled for a radical reimagining of how the profession recruits, retains, and empowers talent.
More Rob BrownHood doesnât mince words. âTechnology has always been the biggest driver of change in our profession,â he says, pointing to generative AI as both a threat and a massive opportunity. Yet, he warns, âWe're hearing parents tell students not to go into accounting because it's going away. I actually happen to think the exact opposite.â
Hood also zeroes in on what he calls the âmoose in the roomâ-- the professionâs leaky talent pipeline. âPay has not kept up, and we keep talking to students about how hard accounting is. That culture doesnât resonate with this generation.â
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Firms with client experience programs see 19% higher growth rates, according to ClearlyRated study.
Gear Up for Growth
With Jean Caragher
For CPA TrendlinesCreating a truly differentiated client experience can be the key to standing out in a profession defined by trust, service, and technical excellence. Thatâs the message from Mitchell Reno, director of client experience at Rehmann, in this episode of Gear Up for Growth, hosted by Jean Caragher, president of Capstone Marketing.
Gear Up for Growth spotlights the best strategies for smart and effficient growth in today's competitive landscape. More Gear Up for Growth here. | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts hereDrawing on more than two decades of marketing and advisory experienceâincluding 14 years as Rehmannâs chief marketing and sales officerâReno discusses how client experience, when strategically engineered, becomes not only a competitive differentiator but a catalyst for firm-wide growth and innovation.
âClient experience is not just good service,â Reno says. âItâs the sum total of every touchpoint a client has with your firmâfrom onboarding to billing to final deliveryâand what they think and feel about all those moments.â
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Learn how to protect your time, energy, and sanity in a world of nonstop pings.
Accounting ARC
With Liz Mason, Byron Patrick, and Donny Shimamoto
Center for Accounting TransformationIn a profession thatâs long celebrated overwork as a rite of passage, the Accounting ARC podcast team flips the script.
In a recent episode, hosts Liz Mason, CPA; Donny Shimamoto, CPA.CITP, CGMA; and Byron Patrick, CPA.CITP, CGMA, unpack the artâand scienceâof setting boundaries in the accounting profession. Their message: Boundaries arenât barriers to productivity. Theyâre a foundation for it.
MORE Accounting ARC: The Ultimate Business Hack Youâre Probably Ignoring | Resilience, Real Talk, and the Road to Mental Wellness | Blockchain Could Still Reshape Accounting | What Gen Z Wants from Business | Firm Differentiation Depends Upon Client Service | Ron Baker: Surviving Tariff Turmoil | Are We Ready for the Hidden Risks of AI in Accounting? | The Research Imperative: Why Data Drives Accounting Success | How Coaching Can Unlock Professional Success | Demystifying Accounting Governance | Top 10 Red Flags to Watch for in Accounting Offices | Jeremy Dubow: Private Equity as a Catalyst for Growth | Break the Burnout Cycle in Accounting | Accounting in Transition: 2024 Reflections & the Road AheadâBurnout is essentially professional depression,â says Mason, CEO of High Rock Accounting. âWhen youâre constantly triggered and overwhelmed, itâs likely because your personal boundaries are being violatedâand you havenât defined or communicated them.â
The trio tackles misconceptions head-on. While social media has sparked a âboundary backlashâ cultureâwhere some workers interpret boundaries as blanket refusalsâthey caution that healthy boundaries arenât a free pass to underperform.
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High-net-worth clients are urged to act before the estate tax exemption expires in 2025.
Quick Tax Tip
With Art Werner
CPE TodayA key provision of the Tax Cuts and Jobs Act (TCJA) is approaching its expiration dateâand Art Werner, J.D., M.S. Tax, is sounding the alarm for advisors and their wealthy clients.
In the latest episode of the Quick Tax Tip podcast, Werner explains that the temporarily doubled estate and gift tax exemption, enacted under the TCJA, is set to sunset on December 31, 2025. âThis creates a lot of uncertainty,â says Werner. âWeâre hearing all kinds of things from Congressâmaybe an extension, maybe making it permanent, or even letting it die completely. Some are even calling for the estate tax to be repealed. Others want a much higher, even confiscatory, rate.â
Click here for more Art WernerWith so much political volatility, Werner urges tax professionals to proactively plan for the possibility that the exemption could be drastically reducedâor eliminated altogether.
The TCJA effectively doubled the lifetime estate and gift tax exemption to nearly $13 million per individual (over $25 million for married couples) in 2024. Without Congressional action, this amount could fall by half at the end of 2025.
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âI am begging firms: do not let go of your DEI&B initiatives. It is a mistake.â
MOVE Like This
With Bonnie Buol Ruszcyk
For CPA TrendlinesIn a wide-ranging and deeply personal conversation on the Move Like This podcast, Sandra Wiley, president of Boomer Consulting, shares powerful insights about the evolving culture of the accounting profession and what firms must do to thrive in 2025 and beyond. From building inclusive workplaces to solving the talent crisis, Wiley emphasizes one central idea: firms that embrace change, empathy, and innovation will outlast those that cling to the status quo.
More MOVEWiley, a longtime leader in public accounting consulting, outlines Boomer Consultingâs growth from a tech-focused firm to a holistic advisor in five key operational areas: leadership, talent, growth, technology, and process. These âback officeâ functions, she explained, are often overlooked in CPA firms, yet theyâre critical to long-term sustainability. Through consulting, training, peer communities, and the Boomer Knowledge Network, Wiley and her team are helping firms modernize how they work and who they are.
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Use AI to work smarter and connect deeper.
The Disruptors
With Liz FarrJacob Schroeder, founder of Ascend Consulting, is clear-eyed about artificial intelligence. He doesnât see it as a silver bullet or a threat. Instead, he sees it as a catalyst that helps accountants get back to what matters most: being human.
âAI is not the solution. It's a tool,â Schroeder says. âIf you're trying to make AI the solution, you're going about it wrong.â
MORE PODCASTS and VIDEOS: Ditching Corporate America: The Bold Story Behind PBS Accountingâs Rapid Rise | Jean Zick: Happy Team = Happy Clients | Breslin & Greathead: Be a Client Advocate | Dominic Piscopo: Clear Pay=Bargaining Power | Debbie Kilsheimer: Stop Thinking Small | Dave Kersting: Collaborate with Co-Firming | Ashley Francis: AI's a Partner, Not a Replacement | Richard Roppa-Roberts: Collaboration Over Competition | Ira Rosenbloom: M&A Numbers Are Easy - Culture Fit Is Hard | Roman Villard: Ditch the Suit & Shine | Instead of chasing efficiency for efficiencyâs sake, Ascend uses AI to free up time for meaningful conversations and thoughtful, strategic guidance.By embedding QuickBooks data directly into client emails, for instance, Schroederâs team ensures that every communication is efficient and infused with empathy and relevance.
âSuddenly, now your response can be more human.âAscendâs model is built around what Schroeder calls holistic advisory, a blend of business and personal financial strategy that reflects the full picture of a clientâs life.
âWe help build a better future for you, your business, and your family. Itâs about helping people create valueânot just crunch numbers.â
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As the first woman CEO of PICPA, Cryder shares how sheâs tackling the CPA pipeline crisis and why itâs time to re-evaluate long-standing licensure rules.
Accounting Influencers
with Rob BrownIn this episode of Accounting Influencers, Jen Cryder, CPA, CEO of the Pennsylvania Institute of Certified Public Accountants (PICPA), opens up about her unexpected path to leadership, the challenges shaping the accounting profession today, and why she believes this is one of the most exciting times to be a CPA.
More Rob BrownWith oversight of 20,000 accounting and finance professionals, Cryder is not just a figureheadâsheâs a force behind reshaping the professionâs image and strategy. From the CPA pipeline crisis to questions about the 150-hour rule, she addresses head-on the systemic changes needed to secure the future of the profession.
âThe perception remains that accounting is boring work. It couldnât be farther from the truth,â says Cryder. She believes the profession suffers from an image problem impacting student enrollment and career choice, especially as finance and tech roles compete for top talent.
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Stop billing. Start thrilling.
Gear Up for Growth
With Jean Caragher
For CPA TrendlinesIn a persuasive new episode of Gear Up for Growth, powered by CPA Trendlines, Paul Dunn â four-time TEDx speaker, cofounder of B1G1, and longtime champion of transformational leadership in the accounting profession â delivered a clear call to action for firm leaders: Ditch the billable hour and lead with purpose.
Gear Up for Growth spotlights the best strategies for smart and efficient growth in today's competitive landscape. More Gear Up for Growth here | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts hereSpeaking with host Jean Caragher, president of Capstone Marketing, Dunn emphasizes that the profession's future lies not in tracking time but in creating lasting client outcomes and standing for something greater than profit.
âItâs not about the inputs. Itâs about the outcomes,â Dunn says. âWhen your vision becomes more powerful than your memories, your future becomes more powerful than your past.â
More than 20 years after coauthoring The Firm of the Future, Dunn remains a fierce critic of time-based billing. He points to recent studies showing firms are beginning to move away from six-minute increments, but progress remains slow.
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Turn communication breakdowns into trust-building moments.
Transformation Talks
With Donny Shimamoto
Center for Accounting TransformationIn the latest episode of Transformation Talks, host Donny Shimamoto, CPA.CITP, CGMA, leads a powerful discussion on âassumed discriminationââthe cultural collisions that happen when others project bias onto someoneâs words or actions.
MORE TRANSFORMATION TALKSJoining him are Arianna Campbell, COO of Boomer Consulting; Ed Kless, co-founder of THRESHOLD and co-host of The Soul of Enterprise; and Amy Welch, APR, CAE, mission advocacy strategist with the Center for Accounting Transformation and SVP/executive producer for CPA Trendlines.
The episode begins by reframing how we talk. âDiscussionâ implies conflict, while âdialogueâ is about listening. âThe origin of âdiscussionâ is literally âto strike,ââ says Kless. âBut dialogue means âtwin telling.â That shift in mindset is everything.â
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The retirement planning hack can be a secret weapon for tax-free growth.
Quick Tax Tip
With Art Werner
CPE TodayWhen most people hear âHSA,â they think of medical expenses and high-deductible health plans. But in the latest episode of Quick Tax Tip, tax educator and attorney Art Werner urges tax professionalsâand their clientsâto look deeper.
Click here for more Art WernerIn his signature style, Werner reframes the Health Savings Account (HSA) as one of the most underrated retirement planning tools available today.
âI donât look at the HSA as a way to pay for medical bills,â says Werner. âI look at it as a disguised retirement plan.â
Many taxpayersâand even some practitionersâlimit their view of the HSA to a reimbursement vehicle for immediate out-of-pocket costs. But Werner explains that this account can function much like a Roth IRA, offering triple-tax benefits: contributions are tax-deductible, growth is tax-free, and qualified withdrawals for medical expenses are also tax-free.
Hereâs the twist: You donât have to take reimbursements immediately.
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After years in corporate roles, Samantha Hallburn created a firm where people come before profitsâand business thrives because of it.
The Disruptors
With Liz FarrSamantha Hallburn, founder of PBS Accounting and Tax, didnât set out to be an accountant. After a progression through sales, marketing, HR, PR, and a stint as ops manager for a telecom company, she was working in banking. Her business owner clients needed loans, but when she asked for financials, âthey had no idea what I was even talking about,â she recalls.
MORE PODCASTS and VIDEOS: Jean Zick: Happy Team = Happy Clients | Breslin & Greathead: Be a Client Advocate | Dominic Piscopo: Clear Pay=Bargaining Power | Debbie Kilsheimer: Stop Thinking Small | Dave Kersting: Collaborate with Co-Firming | Ashley Francis: AI's a Partner, Not a Replacement | Richard Roppa-Roberts: Collaboration Over Competition | Ira Rosenbloom: M&A Numbers Are Easy - Culture Fit Is Hard | Roman Villard: Ditch the Suit & Shine | Monique Swansen: Align Firm Values with Services | Tina McGill: How to Create Lasting Client Impact | Stefan van Duyvendijk: Develop Operational Mindset | Steve Evans: Why Traditional Hiring Methods FailInstead of turning them away, she offered to help. âI started helping my banking clients by going to their offices on my lunch break, after work, before work, on the weekends, days off to help them be able to get me what I needed.â After one particularly bad day in the corporate world, she decided to âroll the diceâ and create a full-time venture.
âI absolutely had no idea what I was really getting into, and that it was just going to be this snowball. And we grew so fast because there was such a need and such a demand,â Hallburn says.
She built her firm âto be the antithesis of everything I hated about corporate America, and one of the things I did hate was that you were just a number, your real life didn't matter,â she says. The very name of her firm, PBS, stands for People â Business â Service.
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âWeâre afraid to communicate, weâre afraid to speak up.â
The Concierge CPA
With Jackie Meyer
For CPA TrendlinesIn a profession known for long hours and technical precision, Amy Vetter, CPA.CITP, CGMA, CSP, RYT, offers a refreshing message.
Thereâs more to success than climbing the traditional career ladder.
More Jackie MeyerThe founder of the B3 Method Institute joins Jackie Meyer on The Concierge CPA to share her journey from audit partner to yogi and mindful tech advisorâchallenging firm owners to prioritize purpose and personal well-being.
âOnce I made partner, I thought Iâd feel happier,â Vetter says. âBut success without alignment isnât really success.â
Vetterâs career began traditionallyâBig Four audit work, a stint in tax, and an early partnership. But as she juggled young children and mounting burnout, she realized something was missing.
âI had pushed down the creative, intuitive parts of myself,â she explains. âSo I started a journey to bring those backâthrough yoga, reflection, and eventually, the creation of the B3 Method.â
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"This is your chance to make a real difference."
Accounting Influencers
with Rob BrownMillions of accountants and bookkeepers are stuck in a cycle of overwork, undercharging, and undervaluation. In this episode of the Accounting Influencers podcast, Adam Lean, CEO and co-founder of TheCFOProject.com, delivers a wake-up call: The compliance model is brokenâand the profession must change course to remain relevant.
More Rob BrownLean explains that for most clients, every accountant âlooks the same.â They expect the books to be done and the taxes to be filed, and they rarely see the difference between high-quality and mediocre service. This makes it nearly impossible for accountants to raise prices or grow sustainably.
âYour clients donât understand how to evaluate your work,â Lean says. âSo they see you as interchangeable. Thatâs the trap.â
To earn more, accountants often take on more clients or work longer hoursâneither of which leads to long-term career satisfaction or better client outcomes. And because software tools and tech companies now offer âautomated accounting,â competition is intensifying.
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PE doesn't have to strip your culture.
With Jean Caragher
For CPA TrendlinesOn a recent episode of Gear Up for Growth, powered by CPA Trendlines, Aprio CEO Richard Kopelman offered a behind-the-scenes look at whatâs powering his firmâs remarkable trajectoryâfrom a traditional CPA firm to a diversified advisory powerhouse. In conversation with Jean Caragher, president of Capstone Marketing, Kopelman credited Aprioâs sustained momentum to two key drivers: a relentlessly reinforced culture and a bold leap into private equity.
Gear Up for Growth spotlights the best strategies for smart and efficient growth in today's competitive landscape. More Gear Up for Growth here | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts hereSince stepping into the CEO role in 2013, Kopelman has steered Aprio into the ranks of the top 25 U.S. accounting firms. At the heart of that rise? A set of â31 Fundamentalsâ that shape everything from team interactions to client engagements.
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âLeaders should model respect, not just expect it.â
Accounting ARC
With Liz Mason, Byron Patrick, and Donny Shimamoto
Center for Accounting Transformation
In the age of digital disruption and hybrid work, professional etiquette often feels like an afterthought. But in the latest episode of Accounting ARC, hosts Liz Mason, CPA; Donny Shimamoto, CPA.CITP, CGMA; and Byron Patrick, CPA.CITP, CGMA, argue the opposite: manners are more relevantâand strategicâthan ever.
MORE Accounting ARC: Resilience, Real Talk, and the Road to Mental Wellness | Blockchain Could Still Reshape Accounting | What Gen Z Wants from Business | Firm Differentiation Depends Upon Client Service | Ron Baker: Surviving Tariff Turmoil | Are We Ready for the Hidden Risks of AI in Accounting? | The Research Imperative: Why Data Drives Accounting Success | How Coaching Can Unlock Professional Success | Demystifying Accounting Governance | Top 10 Red Flags to Watch for in Accounting Offices | Jeremy Dubow: Private Equity as a Catalyst for GrowthâManners make a difference,â says Patrick, CEO of VERIFYiQ and co-founder of TB Academy. âThey impact hiring, client service, team dynamicsâeverything.â
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