Episodes
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Ever worked with someone who seems to always spot the risks before you do?
Maybe you've even labeled them negative, paranoid, or too intenseâbut what if they were actually the Guardian of your team?
In this episode, Amy breaks down the Guardian Archetypeâthe ones who scan the horizon for danger, ask the hard questions, and protect people and systems from harm before the rest of us know it's coming.
đĄYouâll hear:
A real-world story of a Guardian in action (and how they saved the day) What makes this archetype indispensable in fast-moving teams How to distinguish fear-based reactions from strategic foresight Why most people misunderstand Guardiansâand how to support them betterâĄď¸ And if you're a Guardian yourself? This episode will feel like a deep exhale. Youâre not negative. Youâre necessary.
đ§ Tune in to learn how to work with (not against) the energy of Guardiansâwhether you lead one, love one, or are one.
â This is art of the Archetypes of Change⢠Summer Series on Create Magic At WorkÂŽ.đŹ Want to bring the Archetypes of Change⢠into your organization? Weâd love to work with you. Visit createmagicatwork.net or email Amy at [email protected].
Additional Resources:
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
More on PeopleForward Network
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Key Takeaways: The Guardian archetype sees potential risks and protects organizational integrity during change. Guardians can be misunderstood as resistant, but their concerns are often rooted in deep care and foresight. Teams that ignore Guardians risk repeating past mistakes or missing hidden landmines. Guardians need to be seen and engaged constructivelyânot just tolerated. -
Welcome to the first episode of âFinding Treasures in the Trashâ đâ¨âa brand new mini-series on Create Magic at Work!
Host Cari Jacobs-Crovetto kicks things off with her incredible story: from being nearly blind as a child, to growing up in chaos, to becoming a Forbes-recognized CMO, and ultimately turning inward to do the real work. Cari unpacks what âinner truth workâ really means and why digging into your so-called âtrashâ might be the key to real transformation đĽ.
Listen in every month for soul-grounding meditation đ§ââď¸ and discover how even the messiest moments can lead to unexpected magic â¨.
If youâre ready to start reclaiming the parts of yourself youâve pushed aside, head to http://www.bravedirections.com/5daystotruth to sign up for âFive Days to Truthââa free guided meditation series to help you begin that process with clarity and care. Itâs a powerful companion to this work, and my gift to you.
Follow along on Instagram @cari_jacobs_sf for more inspiration!
Additional Resources:
Subscribe to Cariâs newsletter - Five Days to Truth
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Connect with Amy on LinkedIn
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Learn more about PeopleForward Network
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Episodes manquant?
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Ever been told: âWe tried that and it didnât workâ?
Most people hear that as resistance. But what if itâs something else entirely?
In the 2nd episode of the Archetypes of Change Summer Series, Amy Lynn Durham introduces you to the Placeholder archetypeâa vital, often misunderstood role in the workplace. Youâll meet Teresa, a steady leader who held her team together during a messy system rolloutânot by pushing forward, but by protecting what was already working.
đ§ In this episode:
What defines the Placeholder Archetype (and why every team has one) The real reason âwe tried that alreadyâ gets saidâand whatâs hiding underneath it How Placeholders create safety, structure, and rhythm in times of uncertainty The risks of ignoring their wisdomâand how to engage them in change without steamrollingThis isnât a personality quiz. Itâs a lens for seeing your teamâand yourselfâmore clearly. And it might just change the way you lead your next change initiative.
đź Ready to bring the Archetypes of Change to your org? Create Magic At WorkÂŽ offers transformational coaching and team experiences for leaders navigating transition.
đ createmagicatwork.net
Additional Resources:
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
More on PeopleForward Network
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In this first solo episode of the Archetypes of Change⢠summer series, Amy Lynn Durham invites you to rethink everything you thought you knew about change in the workplace.
Forget the buzzwords. This isnât about forcing alignment or pushing people to âget on board.â Itâs about something deeper: how we each relate to changeâand how thatâs shaped by our relationship to time itself.
Youâll learn:
Why change efforts often feel personal (because they are) What most leaders miss when they try to âlogicâ people through transition The 5 Archetypes of Changeâ˘âand how they show up in every team Why giving your people language for how they move through change can transform your results How this framework goes far beyond personality testsâand why it matters now more than everWhether youâre leading a reorg, rolling out a new strategy, or just trying to hold the center in a rapidly evolving cultureâthis episode is your grounding point.
đ§ Learn more about executive coaching with Create Magic At WorkÂŽ and the Archetypes of Change⢠at createmagicatwork.net
đŠ Reach out to Amy directly at [email protected]
Additional Resources:
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn
Key Takeaways: People donât resist changeâthey resist being changed without feeling seen. The âArchetypes of Changeâ reveal instinctive responses to transition based on time orientation. Leading change well requires understandingânot forcingâhow individuals naturally move through change. Executive coaching rooted in these archetypes fosters trust, alignment, and innovation. Misalignment during change is often due to misunderstanding, not resistance. -
In this episode, Amy teams up with executive coach and former psychotherapist Rivka Geoghegan to unpack the real difference between therapy and coaching.
They dive into how each can support your growth, when to choose one over the other, and why so many founders tie their self-worth to their business.
Itâs a deep yet down-to-earth convo full of practical wisdom, inner critic callouts, and mindset shifts you wonât want to miss.
Additional Resources:
Connect with Rivka on LinkedIn
Visit Rivkaâs website â Executive Coach & Therapist
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
More on PeopleForward Network
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In this heart-opening convo, Amy is joined by Dr. Mark Rittenberg as they dive into the radical idea that âLeadership is Loveâ đ â and why that matters now more than ever.
From ghosting and cancel culture to forgiveness and human connection, Mark shares powerful stories that will leave you inspired to lead with more courage, kindness, and presence.
Itâs not just a talk â itâs a wake-up call for people-first leaders. đŹđĄ Listen in and get ready to feel, reflect, and maybe rethink everything you know about leadership.
Additional Resources:
Connect with Mark on LinkedIn
Watch Markâs TEDx Talk - âThe Triumph of the Human Spiritâ
Watch Markâs TEDx Talk - Leadership is Love: The Power of Human Connections
Learn more about the Berkeley Executive Coaching Institute
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
More on PeopleForward Network
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Ever feel like your calendar is in charge of you? đ
Steve Perkinsâformer engineer turned executive coachâjoins Amy to talk all things purpose, burnout, and time freedomâ¨. From decoding corporate chaos to sharing game-changing calendar hacks, Steve brings real-talk wisdom and practical magic. Plus, a few unexpected tips that might even level up your relationships â¤ď¸.
Hit play for an energizing convo that'll have you rethinking how you workâand why.
Additional Resources:
Become the CEO of Your Calendar!
Take the RootsUp Quiz
Connect with Steve on LinkedIn
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
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Why are women in leadership still labeled âbitchesââand what does that reveal about the systems we work in? In this bold and honest episode, Amy welcomes executive coach and author Marcy Moriconi to unpack the real message behind her book My Boss Is a Bitch: Changing the Paradigm of Female Leadership. Together, they unpack the invisible expectations placed on women in leadership, the unspoken patterns we inherit from outdated systems, and the real emotional toll of navigating power as a woman. Marcy shares vivid stories of 'bad apples' and 'good eggs'âand what it looks like to lead with presence, integrity, and the courage to break the mold.
Additional Resources:
Connect with Marcy on LinkedIn
Get Marcyâs Book - âMy Boss is a Bitchâ
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn
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What if the challenge youâre facing is actually the doorway to everything youâve been seeking? â¨
In this soulful convo, Amy Lynn chats with Peggy OâNealâcoach, speaker, and all-around wisdom dropperâabout breaking up with ego goals and tuning into your inner guidance. They dive into the magic of being present, trusting your heartâs desires, and why real security doesnât come from hustle (spoiler: itâs already inside you đ§ââď¸).
Big vibes. Big takeaways. Big heart. đĽđĄ
Additional Resources:
Connect with Peggy on LinkedIn
Reach out to Peggy @ [email protected]
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
More on PeopleForward Network
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In the â¨finale⨠of âThe Magic Formula,â Amy Lynn and John wrap it all up with the ultimate leadership flex: serving others from a place of fullness, not burnout.
From frequency alignment to red light therapy, they dive into how conscious leaders can create ripple effects of impactâwithout draining their energy. This isnât just about leadershipâitâs about legacy đŤ
Ready to lead from a place of purpose and presence? Letâs dive in.
Additional Resources:
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn
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⨠Ever feel like youâre living in two worlds?
Amy Lynn welcomes Lenette Schuijtâleadership coach, author, and soulful truth-tellerâfor a conversation that blends class, identity, and spirituality in the workplace.
From growing up on a farm to coaching CEOs, Lenette shares what it means to be a âtrans-classâ leader and how asking one simple questionââWhere are you from?ââcan create deep connection and real magic on your team đŤ
Tune in and discover the power of your roots, your journey, and your unique story đ
Additional Resources:
Connect with Lenette on LinkedIn
Learn more about Lenette and her work!
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
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Ready to lead with more heart and strategy?
Amy Lynn is joined by Julia Holloway, Executive Coach, as they dive into what it really means to be an Edge Walkerâthose bold leaders who blend logic with intuition, and data with soul. đŤ
From corporate shakeups to soulful pauses, Julia shares how micro moves can create massive shifts.
Whether youâre leading teams or dreaming big, this convo is your dose of magic, presence, and possibility. â¨
Additional Resources:
Connect with Julia on LinkedIn
Learn more about Julia & her work!
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
More on PeopleForward Network
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In this enlightening episode, Dr. Melissa Crum joins Amy Lynn to unpack how intercultural conflict styles shape the way we communicateâand miscommunicateâin the workplace and beyond.
They dive into what happens when direct, passionate communication is misread as aggression, how early life experiences influence how we show up, and why rewriting the stories we tell ourselves (and others) is key to connection.
From emotional expression to healthy boundaries and the power of curiosity, this conversation is a game changer for people-first leaders đŹđĄ
đ Learn more about Dr. Crum's Cultural Competence Series: Cultural Competence Series
Additional Resources:
Connect with Dr. Melissa Crum on LinkedIn
Learn more about Dr. Melissa Crumâs Work
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
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What does authentic leadership really look like?
In this inspiring episode, Doy CharnsupharindrâCEO of Berkeley Executive Coaching Instituteâjoins Amy Lynn to explore how personal stories, emotional truth, and presence shape powerful leaders.
From his multicultural upbringing to coaching global execs, Doy shares why dropping the âlone wolfâ mindset and embracing your own journey is the key to impact. They unpack storytelling, the importance of pausing, and how to lead with heart.
đ§ A must-listen for anyone ready to lead with authenticity and purpose â¨
Additional Resources:
Connect with Doy on LinkedIn
Reach out to Doy: [email protected]
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
More on PeopleForward Network
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Key Takeaways: Authentic leadership isnât about copying othersâitâs about amplifying whatâs true for you. Emotional resonance in storytelling has lasting impactâpeople remember stories, not frameworks. Pausing for reflection isnât a luxuryâitâs a leadership essential. True mentors awaken what's already within usâthey reflect, not direct. -
⨠Ready to unlock the magic within? On this episode, Amy Lynn chats with transformational coach Monika Becker about breaking free from self-doubt and embracing your true path.
Monika shares how the âDalian Methodâ helps leaders dissolve limiting beliefs and step into confidence. She also reveals why clinging to rigid goals can block even greater opportunities from coming your way. đĄ
If youâve ever felt stuck, uncertain, or just ready for a shift, this episode will remind you that your heart already knows the wayâyou just have to listen. đâ¨
Additional Resources:
Connect with Monika on LinkedIn
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn
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In this episode of The Magic Formula, John and Amy Lynn dive into the biggest pitfalls holding you backâlike trying to do it all alone, getting stuck in toxic environments, and chasing success at the expense of your peace. âŽď¸
They share game-changing tips on protecting your energy, building powerful connections, and using tools like PEMF technology & grounding to level up your vibe.
Plus, we get real about breaking free from the burnout cycle and creating a life that actually feels good.â¨
Addtional Resources:
Free Wellness Consultation with John Nieters
More from The Magic Formula podcast
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
More on PeopleForward Network
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Key Takeaways: Well-being is not a solo project: Growth happens faster in the right environment. Audit your social circle: Your energy reflects those you spend the most time with. Material success does not equal fulfillment: Prioritize internal well-being over external validation. Build rituals for connection: Deep relationships require intentionality. Master networking with authenticity: The best connections come from service, curiosity, and true engagement. -
What if the secret to high-impact leadership wasnât just about strategyâbut something deeper, more magical?
In this episode, Amy is joined by award-winning leadership coach Tracy Clark. Together, they talk about the six key indicators of leadership success (including a surprising one: playfulness đ ). Tracy shares how visionary founders can break free from limiting beliefs, lead with more ease, and unlock the full potential of their teams.
Ready to become a magnetic leader? Take Tracyâs free Leadership Success Scorecardâitâs quick, insightful, and packed with tailored guidance just for you! đ
Take the Scorecard
Additional Resources:
Connect with Tracy on LinkedIn
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
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Imagine a workplace where ideas flow, creativity thrives, and no one feels afraid to speak up. Thatâs the power of psychological safetyâand in this episode, weâre diving deep into how to make it real!â¨
Amy Lynn sits down with Philip Beâer, creator of the âSafe to Beâ training program, to explore why psychological safety is the secret ingredient to high-performing teams. đĄ
From decoding fight, flight, or freeze responses to balancing honest feedback with compassion, this episode is packed with insights to transform your leadership style.
Additional Resources:
Connect with Philip on LinkedIn
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn
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What if work actually worked for humans? đ¤Ż
Brent Kedzierski joins Amy Lynn to talk about designing workplaces that people want to be inânot just ones they have to be in. From brain chemistry to feedback fails to the real power skills of the future (hint: robots canât compete with these), Brent breaks down what it takes to create a thriving, human-centered workplace.
If youâve ever felt like work should feel better, this episode is for you! đ§
Additional Resources:
Connect with Brent on LinkedIn
Discover Your Spiritual Intelligence at Work
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn -
Growth isnât optionalâitâs a universal law. đą
In this episode of The Magic Formula, Amy Lynn and John dive deep into what it takes to cultivate a true growth mindset.
Are you a Grower, a Floater, or a Sinker? The answer shapes your future.
John shares game-changing insights on overcoming fear, embracing failure as feedback, and stacking small daily wins to create unstoppable momentum.
If youâre ready to break through barriers and step into your next level, this conversation is a must-listen! đ§
Addtional Resources:
Free Wellness Consultation with John Nieters
Key Takeaways: Growth is a universal lawâyouâre either evolving or declining. The three types of people: Growers (evolving), Floaters (stagnant), and Sinkers (resisting). Your words shape your realityâreplace âI canâtâ with âI canât yet.â Momentum creates flow stateâstack small daily wins to accelerate success. Reframe fearâfailure is just feedback, and discomfort is where real growth happens.
More from The Magic Formula podcast
Connect with Amy Lynn Durham
Learn More About Create Magic at Work
More on PeopleForward Network
Follow PeopleForward Network on LinkedIn - Montre plus