Episodes

  • Leverage, Freedom, and Impact: Fabienne Fredrickson’s Formula for a Thriving Business

    Leverage, Freedom, and Impact: Fabienne Fredrickson’s Formula for a Thriving Business

    · Creating Powerful Impact

    🎙️ In this special rerelease of Create Powerful Impact, host Shay Wheat revisits an episode packed with transformative insights from the brilliant Fabienne Fredrickson, founder of the Boldheart Business Program. We thought it was important to bring this episode back to our audience because Fabienne shares timeless wisdom for women entrepreneurs looking to scale their businesses to seven figures—all while reclaiming their time, energy, and joy. 🌟

    Fabienne’s Leveraged Business methodology is a proven 8-step system designed to take business owners from overwhelm at six figures to sustainable success at seven figures. Drawing from nearly 15 years of experience running a multi-seven-figure business while raising three kids and taking 14 weeks of unplugged vacations each year, Fabienne offers a roadmap for creating financial freedom and impact—without sacrificing authenticity or balance.

    🚀 Key topics include:

    The Path to a Million a Year: Why scaling to seven figures requires a completely different approach than what got you to six figures—and how to make that shift.Leverage Your Team, Systems, and Time: Learn how to build a world-class team, create scalable systems, and focus only on the activities that truly move the needle in your business.The Feminine Approach to Success: Why traditional, masculine methods of business growth often fail women—and how Fabienne’s innovative strategies empower women to thrive on their terms.Exponential Growth Activities: How to identify and implement activities that deliver long-term results and quantum leaps in your business.Differentiation and Longevity: The keys to becoming the gold standard in your industry, building raving fans, and creating a business that stands the test of time.

    ✨ Fabienne also opens up about the deeper “why” behind her work—the desire to help women achieve financial security, choice, and impact. Her candid stories, actionable strategies, and powerful insights will inspire you to stop playing small and start building a business (and life) you love.

    🎁 Bonus Gift: Fabienne is generously offering listeners a free copy of her book, The Leveraged Business: How You Can Go From Overwhelmed at Six Figures to Seven Figures and Gain Your Life Back. This step-by-step guide is a must-read for anyone ready to implement her proven methodology. Grab your free copy at www.TheLeveragedBusinessBook.com. 📚

    Why we brought this episode back:

    Fabienne’s wisdom is as relevant as ever, and her insights into leveraging team, systems, and time to achieve exponential growth are game-changers. Whether you’re new to this conversation or revisiting these strategies, this episode is packed with value for entrepreneurs ready to create true freedom and impact. 💼✨

    Key Moments:

    5:30 Fabienne discusses her transition from corporate life to entrepreneurship.

    15:45 Introduction to the concept of leveraging business for growth.

    25:20 The role of feminine energy in business success.

    35:10 Insights from "The Leveraged Business" book.

    45:00 The importance of community and support systems.

    For 20+ years, Fabienne Fredrickson has powerfully mentored thousands of women business owners to grow and scale their businesses, earning them tens of millions collectively each year while increasing their time off to enjoy the lives they love. 

    Her Leveraged Business methodology is based on her nearly 15 years of experience in generating multiple 7 figures annually with three...

  • Lead Your Calendar, Lead Your Life

    Lead Your Calendar, Lead Your Life

    · Creating Powerful Impact

    In this insightful episode of Creating Powerful Impact, I, Shay Wheat, dive deep into the world of effective leadership and sustainable growth with my guest, Dana Earhart, a renowned business growth strategist.

    Tune in to discover how to scale your business to multi-six and seven figures without sacrificing your personal time and well-being in this episode titled "Lead Your Calendar, Lead Your Life."

    Join us as Dana unveils powerful strategies and surprising insights from over a decade of coaching business owners, revealing why so many entrepreneurs fall into the trap of overworking.

    You’ll learn about the most common bottlenecks that hinder growth and how to optimize operations, team management, and client retention for long-term success.

    Master these actionable strategies to take control of your calendar and design a life where your business supports you by prioritizing personal commitments and self-care.

    Dana’s powerful advice on leading your business and empowering your team will inspire you to build a thriving company that aligns with your vision for freedom and joy.

    Don’t miss out on Dana’s game-changing guide and diagnostic tool to identify and overcome growth bottlenecks. Tune in for valuable takeaways and practical tools that will elevate your business approach. Listen now to transform how you approach business and reclaim control over your life.

    Key Moments:

    (00:02) Optimizing Business Growth for Service-Based Entrepreneurs

    (2:24) Eye-Opening Statistics on Business Owners' Work Hours

    (9:30) Maximizing Business Growth Through Efficient Operations

    (26:42) Achieving Business Growth and Scalability

    Driven owners of service-based businesses hire Dana Earhart when they are ready to grow their multi-6 and 7-figure business, without having to work longer hours. With several decades of business and leadership consulting, Dana has been leading service-based business owners, to become Thriving Million and Multi-Million Dollar CEOs since 2013. As a business growth strategist, she’s been using her optimization framework to help hundreds of clients across 9 industries rapidly create more business growth, time freedom, fun and joy.

    Dana’s on a mission empowering business owners to give themselves permission to build a business that supports the life they’ve dreamt of - a BUSINESS that provides profits, fulfillment and purpose, while supporting a LIFE that allows for time freedom, fun and JOY. As a mom to DJ (her WHY and the reason she launched her business), she finds joy spending time with him whether it’s laughing at home after school, cheering him on from the sidelines or exploring new places on vacations.

    How to BE a Million Dollar CEO: 7 Steps to Grow Your Business Without Being a Workaholic (or burning out): https://danaearhart.com/million

    Connect with me, Shay Wheat:

    Website: GraceandEaseProductions.com

    Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue

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  • Defining Success on Your Terms with Jose Berlanga

    Defining Success on Your Terms with Jose Berlanga

    · Creating Powerful Impact

    In this powerful episode of Creating Powerful Impact, host Shay Wheat sits down with Jose Berlanga, a seasoned entrepreneur and visionary who has built multimillion-dollar businesses across four diverse industries—from import/export and Italian coffee chains to residential construction and land development.

    Yet, Jose’s story is anything but conventional. After a life-threatening accident at the age of four left him with third-degree burns, he faced extreme challenges but refused to let adversity define his life. Instead, he forged his own path to success, achieving his goals on his terms.

    Join Shay as she dives deep with Jose into his unique philosophy on resilience, self-leadership, and what it truly takes to scale a business. Throughout this episode, Jose shares hard-won insights, including:

    The Power of Vision and Execution: Jose explains his “no secrets” approach to scaling—why the key isn’t in finding magic formulas but in staying laser-focused on what you want, embracing sacrifice, and being consistent through both good and bad days.Building and Leading a Team with Purpose: Jose reveals the critical turning point in his journey where he learned the difference between doing the work himself and empowering his team with a shared mission. He shares his top strategies for hiring, training, and creating clear roles so each team member brings their best to the table.Creating Systems for Sustainable Success: Shay and Jose discuss why setting up SOPs (Standard Operating Procedures) and detailed job descriptions aren’t just optional steps—they’re essential for freeing up time, maintaining momentum, and ensuring everyone knows their role in the bigger picture.

    Whether you’re a seasoned entrepreneur or starting out, this episode is packed with insights to help you break through barriers and achieve lasting success on your own terms. Get ready to redefine your approach to business, leadership, and resilience with Jose’s inspiring story and no-nonsense advice!

    Key Moments:

    3:15 The Power of Vision and Execution

    15:30 Building and Leading a Team with Purpose

    30:15 Creating Systems for Sustainable Success

    In every facet of his life and endeavors, real estate investor, author, and speaker Jose Berlanga is a force of unwavering tenacity. 

    At only four years old, Jose found himself at death’s door following a devastating accident that left his body covered in third-degree burns. He spent his childhood growing up in various hospitals, leaving behind both physical and emotional scars that would carry into his adulthood. Determined not to let tragedies solely define his life story, Jose set out to make a name for himself.

    Led by his passion and curiosity for the business world, entrepreneurship came naturally to him. Jose’s entrepreneurial pursuits have spanned numerous industries, with one thing remaining constant: his persistence and level of involvement. With all his pursuits, Jose takes a hands-on approach, getting involved in the day-to-day of all departments at what many may consider an unusual level. This involvement ranged from hiring and training hundreds of people, to personally negotiating a few thousand real estate transactions, both buying and selling. 

    Jose has achieved multimillionaire status four distinct times, in four separate industries: an import/export company for machinery for the Petrochemical industry, investments including a chain of Italian coffee bars, a residential construction company, and lastly, land development & construction. 

    Each success was a feat of starting from ground zero and meticulously building his wealth anew. His journey has involved constructing complex business infrastructures, only to lose them to factors beyond his control, such as economic...

  • From Stage to Client: How to Turn a One-Time Event into a Consistent Client Generator

    From Stage to Client: How to Turn a One-Time Event into a Consistent Client Generator

    · Creating Powerful Impact

    Welcome back to Creating Powerful Impact!

    I’m Shay Wheat, Certified Event Producer and CEO of Grace and Ease Productions, and today I’m excited to share with you the key strategies that will transform how you think about events—moving them from one-time happenings to reliable, year-round client acquisition machines. 🚀

    If you’ve ever felt overwhelmed by the effort it takes to plan an event and then left wondering “what’s next” when the event is over, you’re not alone.

    I see this all the time. Business owners pour hours into planning, crafting pitches, coordinating speakers, and managing logistics, only to wrap up and feel like they’re starting from scratch again.

    But it doesn’t have to be that way!

    In this episode, I’m breaking down three powerful strategies that I use with my clients to make sure their events don’t just end when the curtains close:

    ✨Reframe Your Event: You’ll learn how to shift your perspective and see your event as a critical part of a bigger client journey, instead of just a one-off sales opportunity. I’ll show you how to make your event the beginning of long-term client relationships that continue to grow.

    ✨Repurpose for Evergreen Content: Your event is a goldmine of content! I’ll teach you how to take everything you’ve created—whether it’s recordings, presentations, or behind-the-scenes footage—and turn it into evergreen content that drives interest and engagement long after the event has ended.

    ✨Post-Event Funnels: I’ll reveal the power of personalized post-event follow-ups, showing you how to nurture attendees into high-ticket clients. Some people are ready to buy on the spot, but many need more time and a bit more hand-holding—this is where a strategic post-event funnel can make all the difference.

    I’ll also be sharing real-world client stories of how these strategies have transformed their events from one-time transactions into consistent, long-term revenue streams. These insights can help you avoid the “feast or famine” cycle of event planning and build a reliable system for ongoing client acquisition.

    By the end of this episode, you’ll not only know how to make your events more profitable but also how to create a repeatable system that keeps working for you all year long.

    Ready to take your events to the next level?

    I’ve got just the thing to help you get started! Head on over to eventfreegift.com and download my Initial Event Planning Playbook, packed with strategies to help you plan and execute high-conversion events that are true game-changers.

    If this episode sparked any ideas or gave you an “aha” moment, be sure to share it with your friends and colleagues.

    Key Moments:

    0:53 Potential Business Revolutionization

    3:49 Leveraging Event Content for Growth

    9:53 Event to Client Generator Strategies

    10:40 - Strategic Event Planning Playbook for Growth

    At Grace & Ease Productions, Inc., we partner with coaches, consultants, and experts to profitably scale their business with events, allowing them to make sales faster, with greater predictability and less team burnout. Leveraging our expertise in creating engaging and profitable events, we design comprehensive sales strategies that utilize webinars, live events—both in-person and virtual—and other scalable platforms to connect with large audiences, converting prospects into loyal clients and driving substantial business growth.

    Our commitment ensures that every step of the process feels graceful, spacious, and effortless for you and your team, allowing you to focus on what you do best while we handle the rest. With our team of Certified Event Producers™, we support entrepreneurs in establishing authority, credibility, and visibility in their...

  • Transform Events from Stressful to Successful

    Transform Events from Stressful to Successful

    · Creating Powerful Impact

    In this solo episode of Creating Powerful Impact, I’m diving deep into what it takes to transform a typical event into a powerful business growth tool—specifically from the perspective of the incredible support teams that make it all happen. If you’re an OBM, EA, or a critical team member responsible for managing the event planning process, this one’s for you! 🌟

    We all know the feeling of being handed an exciting new event idea from a client, but then suddenly getting overwhelmed by the weight of expectations, logistics, and execution—all while juggling your usual responsibilities.

    So, how do you take an event from a conceptual dream to a seamless reality that delivers the desired results and leaves attendees raving about the experience?

    I’m sharing my go-to strategies, including the must-ask questions that will help you and your clients define what success really looks like, ensure the vision is aligned from the start, and avoid those last-minute panic moments.

    Plus, I’ll reveal the secrets to managing timelines like a pro (even when things inevitably go sideways), and how to turn what is traditionally seen as a cost-center event into a profitable experience. 🏆

    But that’s not all—I’m also digging into the nuances of working with contracts and venues. Hear my real-world story of saving a client $15,000 simply by knowing the right clauses to include and redline.

    Whether it’s navigating complex venue contracts, aligning event goals with budgets, or knowing when to call in external experts for support, this episode is your backstage pass to flawless event execution. 🎤✨

    Ready to uplevel your OBM or EA game and create events that leave a lasting impact? Grab your free Initial Event Planning Playbook at eventfreegift.com and walk away with a step-by-step guide to confidently lead your client’s next event from concept to completion.

    Let’s ensure every event you support becomes an unforgettable experience that fuels growth, retention, and profitability. Tune in, take notes, and get ready to be the secret weapon your clients never knew they needed! 🎧🔗

    Key Moments:

    [01:52] - The Mixed Emotions of Event Planning

    [04:28] - The Wake-Up Call: Focusing on Vision Over Logistics

    [08:39] - Negotiating Contracts to Protect Your Client

    [09:18] - How to Create an Emotional Experience for Attendees

    [16:29] - Managing Timelines and Knowing When to Call in Help

    At Grace & Ease Productions, Inc., we partner with coaches, consultants, and experts to profitably scale their business with events, allowing them to make sales faster, with greater predictability and less team burnout. Leveraging our expertise in creating engaging and profitable events, we design comprehensive sales strategies that utilize webinars, live events—both in-person and virtual—and other scalable platforms to connect with large audiences, converting prospects into loyal clients and driving substantial business growth.

    Our commitment ensures that every step of the process feels graceful, spacious, and effortless for you and your team, allowing you to focus on what you do best while we handle the rest. With our team of Certified Event Producers™, we support entrepreneurs in establishing authority, credibility, and visibility in their respective industries. Our comprehensive event solutions include every aspect of event planning, speaker and sponsor support, and production, ensuring attendees are engaged and inspired, leading to revenue-generating opportunities and lasting connections.

    We specialize in assisting Speak-to-Sell clients to achieve high profitability through their events. Recently, one of our clients generated over $2.1 million in a single virtual live

  • Mastering Corporate Client Acquisition with Angelique L. Rewers

    Mastering Corporate Client Acquisition with Angelique L. Rewers

    · Creating Powerful Impact

    Ready to land high-value corporate clients and scale your business?

    In the episode of Creating Powerful Impact, host Shay Wheat sits down with Angelique Rewers, CEO of Bold House and widely recognized expert in helping small business owners break into the corporate world.

    Known as the “undisputed champion at helping small businesses land big clients” by Inc. Magazine, Angelique shares her game-changing strategies for positioning your business as a go-to provider for major corporations.

    Tune in as Angelique unpacks the common mistakes entrepreneurs make when approaching corporate clients and reveals how to shift from speaking “doer-level” language to “decision-maker” language.

    You’ll learn her tried-and-true methods for building trust and creating long-lasting partnerships with corporate clients. Whether you’re a coach, consultant, or service provider looking to expand your reach and multiply your impact, this episode is packed with actionable insights on everything from content strategy to structuring your offer for corporate buyers.

    If you’ve ever thought that small businesses can’t compete with industry giants, Angelique is here to bust that myth and show you how boutique firms can not only compete but win!

    Don’t miss this episode—it’s time to stop leaving money on the table and start landing the big clients your business deserves.

    Listen now and discover how to master the art of acquiring corporate clients, straight from one of the top experts in the industry!

    Key Moments:

    (00:04) Corporate Client Success Strategies

    (11:39) Targeting Decision Makers With Strategic Content

    (17:06) Corporate Contract Myths and Challenges

    (31:48) Event Marketing Success Strategies

    (39:03) Harnessing the Power of Events

    Angelique Rewers is the CEO of BoldHaus, an Inc. 5000 recognized company and advocate for helping small enterprises and self-employed professionals win & work with corporate clients. She's been called the “undisputed champion at helping small businesses land big clients,” by Inc. Magazine. BoldHaus has mentored 14,000+ entrepreneurs in 72+ countries. Angelique's expertise has been featured by Forbes, Entrepreneur, Inc., ABC, NBC, CBS, CNBC, Business Insider, HuffPost, Washington Post & more.

    Learn more at BoldHaus.com.

    Quick Start Guide: https://boldhaus.com/quickstartguide

    Connect with me, Shay Wheat:

    Website: GraceandEaseProductions.com

    Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue

  • Transform Your Life; Clarify Your Values

    Transform Your Life; Clarify Your Values

    · Creating Powerful Impact

    What if you could unlock a roadmap to navigate the overwhelming influences of daily life?

    My guest, Robert McAfee, creator of the Excellent Decisions, Value-Based Leadership Program, and author of Living a Value-Based Life, reveals how clarifying your personal values can be the key.

    Robert shares his profound insights on how understanding and articulating our highest values shape our thoughts, decisions, and actions, leading to more purposeful living on the latest episode of Creating Powerful Impact.

    He emphasizes the necessity of clear values in making informed choices, especially the difficult ones, like saying no.

    In this episode, we get practical with strategies for aligning our lives with our values. Robert introduces a unique method from his book, separating values into two distinct lists: priorities and ways of being.

    This approach helps in assessing whether our time and attention are focused on what truly matters. By making incremental adjustments, you can ensure that your actions reflect your highest values, guiding you toward a life of greater purpose and meaning.

    We also explore the transformative power of values in both personal and professional realms. Robert explains how clarity in values can open up new opportunities and connections while enhancing personal focus and direction.

    For entrepreneurs and leaders, integrating personal values with business goals is crucial for fostering an engaging workplace culture.

    Real-life examples demonstrate the profound impact of values alignment, illustrating how living by your own values can lead to a more powerful and impactful life. Join us for a deep dive into the significance of values and how they can elevate both your personal growth and your professional journey.

    Highlights:

    7:09 Implementing Values for Personal Growth

    10:27 Discovering and Implementing Personal Values

    14:32 Creating Engaging Work Culture Through Values

    25:42 Living in Alignment With Personal Values

    Robert MacPhee is the creator of the “Excellent Decisions” values-based leadership program and the author of “Living a Values Based Life”. He is the former Director of Training for the Canfield Training Group, (having worked closely for many years with Jack Canfield, the co-creator of the Chicken Soup for the Soul Book series and the author of The Success Principles). Robert is a Founding Member and former Executive Director of the Transformational Leadership Council, a Co-Founder of the Southern California Association of Transformational Leaders, and a former Executive Board Member of the San Francisco Bay Area Chapter of Conscious Capitalism.

    He is a knowledgeable, fun, and engaging speaker and facilitator. He is an expert in experiential learning, peak performance, values clarification, and leadership. He has spoken at corporate conferences, industry trade shows, government conferences, Colleges, Universities, and High Schools and he has been a featured presenter at a wide variety of corporate events and trainings. Robert is a committed father and marathon runner, and since moving to Sonoma California, has become an aspiring wine aficionado.

    Connect with Robert: valuesbasedlife.com

    excellentdecisions.com

    The Values Advantage: valuesadvantage.com

    Connect with me, Shay Wheat:

    Website: GraceandEaseProductions.com

    Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue

  • Unlocking Peak Brain Performance with Dr. Brandon Crawford

    Unlocking Peak Brain Performance with Dr. Brandon Crawford

    · Creating Powerful Impact

    How can laser therapy revolutionize your brain health and productivity?

    Join me as we uncover groundbreaking insights with Dr. Brandon Crawford, a leading functional neurologist reshaping the landscape of brain optimization and overall well-being.

    Dr. Crawford has harnessed innovative laser therapy techniques to enhance brain function, reduce inflammation, and boost immunity—vital for high-performing entrepreneurs.

    Hear his inspiring personal journey with laser therapy, which has allowed him to significantly reduce his long-standing thyroid medication, and learn how this cutting-edge technology can keep you at peak performance, even when faced with health challenges or frequent travel.

    Discover the fascinating stories that highlight the profound impact of laser therapy on neurological health. Dr. Crawford shares a compelling case of a psychologist from Turkey who tracked her physiological responses to laser treatment using an aura ring, revealing significant changes in heart rate variability and other vital signs.

    We also explore the emotional and psychological benefits of laser therapy, including an emotional release experienced by an investor during a session.

    Additionally, we discuss the potential of combining laser technology with other therapies like hyperbaric oxygen for broader regenerative medicine applications and emphasize the importance of proper nutrition in maintaining optimal brain function.

    Nutrition is the cornerstone of health and performance, and Dr. Crawford brings this to life with the Neurosolution ESM methodology—a phased approach to rehabilitation and high performance.

    We delve into the critical role of essential nutrients, such as clean water, good macronutrients, and key supplements like mineral products, B complex, fatty acids, and DHA.

    Learn about the revolutionary product Stem Regen that boosts stem cell production and mobilization, significantly enhancing energy levels and overall health.

    Key Moments:

    2:31 - 3:25 Healing Thyroid With Laser Therapy

    7:13 - 8:33 Enhancing Performance With Eye Laser Technology

    13:55 - 15:14 Laser Therapy for Emotional Trauma

    21:03 - 21:52 Nutrition Impact on Professional Success

    Dr. Brandon Crawford DC, FIBFN-CND, is a renowned expert in Functional Neurology and Photobiomodulation with a focus on Childhood Neurodevelopment. He holds degrees from Texas A&M University and Parker University, including a Doctorate in Chiropractic.

    As a licensed Chiropractor in both Texas, USA, and Dubai, UAE, and a Fellow of the International Board of Functional Neurology, Dr. Crawford leads in his field, operating the NeuroSolution Center of Austin and co-founding the NeuroSolution Center of Atlanta and related ventures.

    A global lecturer, he’s known for his work in laser and light therapy within functional neurology and is authoring a book on neuroplasticity for brain injuries. Dr. Crawford champions the NeuroSolution ESM Methods, focusing on Energy, Sensory, and Movement, and is a sought-after speaker on diverse healthcare topics.

    Connect with Dr. Brandon: drbrandoncrawford.com

    https://www.instagram.com/bcrawforddc/

    Connect with me, Shay Wheat:

    Website: GraceandEaseProductions.com

    Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue

  • Aging Well with Success with Annie Gaudreault

    Aging Well with Success with Annie Gaudreault

    · Creating Powerful Impact

    Join us on this episode of Creating Powerful Impact as we navigate the complexities of menopause with our expert guest, nutritionist, and women's health coach Annie Gaudreault.

    We start by exploring the profound changes women experience in their 40s and 50s, focusing on the transition through perimenopause and menopause.

    Annie shares her insights on why these changes occur, emphasizing that while they are natural, they can be effectively managed with the right tools.

    Despite the lack of education and support available to women during this time, Annie offers hope by introducing the three big boulders of menopause that women can leverage to thrive through this phase.

    Listen in as we discuss effective menopause weight management strategies, focusing on the impact of decreased estrogen on insulin and overall health.

    Annie provides practical advice on adjusting nutritional habits, such as increasing fiber intake and incorporating healthy fats like extra virgin olive oil.

    We also highlight the importance of modifying exercise routines, emphasizing strength training over traditional cardio to combat midsection fat. Discover the benefits of short, intense training sessions (SIT) and the strategic timing of workouts to maximize fat-burning potential throughout the day, along with tips on staying active while working.

    Finally, we explore the three critical pillars for women's health during perimenopause: nutrition, movement, and rest and rejuvenation.

    Annie underscores the necessity of incorporating these pillars into daily life, despite busy schedules, and encourages women to have compassion for themselves as they adapt to these changes.

    Reflect on Annie's incredible 33-year journey and the impactful lessons she has learned along the way.

    We encourage listeners to apply these insights and resources to create a powerful impact in their own lives, and we express our gratitude to Annie for sharing her story.

    Episode's Highlights:

    (00:01 - 00:48) Navigating Body Transformation in Your 40s/50s

    (02:36 - 03:42) Navigating Menopause

    (10:21 - 11:25) Nutrition and Exercise for Menopause

    (15:53 - 17:10) Benefits of Increasing Exercise Intensity

    (21:24 - 22:29) Embracing Change With Compassion

    As a nutritionist and women’s health coach, Annie founded VEEV Health & Wellness to support the needs of smart and successful women at midlife, giving them the confidence to do what they want to do, with the energy that they need. An endurance athlete with 12 marathons and 3 Ironman® triathlons under her belt, Annie lives what she preaches.

    A prior 25+ year career as a brand consultant working with executives of Fortune 500 companies gave her a solid background to serve the wellness needs of those living busy lives.

    She is a regular speaker to the media, corporations, and lifestyle organizations on various topics of health.

    Connect with Annie: https://veev.ca/

    Lose the Meno Belly Guide: https://losethemenobelly.com/

    Connect with me, Shay Wheat:

    Website: GraceandEaseProductions.com

    Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue

  • Redefining Leadership for Thriving Teams with James Lawrence

    Redefining Leadership for Thriving Teams with James Lawrence

    · Creating Powerful Impact

    What if the secret to a thriving workplace isn't a fancy strategy but a simple shift in leadership philosophy?

    Join us on "Creating Powerful Impact" as we sit down with James Lawrence, a seasoned CEO with over 25 years under his belt, who reveals his transformative journey from traditional leadership struggles to embracing a people-first approach.

    James delves into the critical importance of listening, serving, and investing in employees as the bedrock of a high-performing team.

    James shares how leaders can turn their teams into a competitive advantage by viewing team members as integral to the operational philosophy, rather than mere resources.

    Managing teams isn't a walk in the park, especially in larger organizations.

    Our discussion navigates the complexities of people management and the power of intentional leadership.

    We emphasize that there are no shortcuts to effective teamwork; it requires a daily commitment to understanding and supporting team members.

    James sheds light on the unique challenges faced by Fortune 500 companies and underscores the need to align organizational DNA with a supportive work environment.

    We also explore generational differences in work-life balance, highlighting the irony of older managers envious of Gen Z's balanced approach to work.

    Communication and collaboration at scale are pivotal, and we introduce innovative approaches like AI-enhanced coaching to improve manager effectiveness and team satisfaction.

    Learn from practical examples how clear communication and tailored coaching can bridge personality differences and foster a happier workplace.

    Finally, we dive into the significant impact of investing in employee engagement, with data-backed insights on how it drives profit and productivity.

    This episode is packed with actionable advice and inspiring stories, making it a must-listen for anyone looking to create a powerful impact through intentional leadership.

    Key Moments:

    (05:03 - 06:01) Investing in Team Development for Success

    (10:09 - 11:26) Challenges in Large Company People Management

    (20:19 - 21:42) Remote vs in-Person Work Debate

    (24:28 - 25:43) Personalized Coaching at Scale

    (27:40 - 28:53) Utilizing Happy Profile System for Free

    With over 25 years of being a CEO and founder, James Lawrence loves to share his insights on leadership, organizational culture, and the intersection of technology in the workplace. James believes the cornerstone of every successful organization is its people.

    His mission is to help people love their work and get connected with their teams because, in his words, "when people work better, we all win, together.”

    James is a serial entrepreneur with a passion for cultivating great workplaces and empowering people. At 48, he's the co-founder and CEO of Happy Companies, a startup that uses technology to deliver AI-enhanced Coaching. Happy revolutionizes the way organizations encourage improved communication, collaboration, and engagement with their employees at scale.

    Happy delivers plug-and-play AI-enhanced Coaching via tools like Slack, Gmail, Zoom, and Teams. Happy believes that effective manager and employee relationships are key to creating organizations that are healthy, productive, and profitable.

    His leadership journey wasn't straightforward. Early in his career, James learned the hard way that authority doesn't come from a title; it comes from genuinely understanding and connecting with your team.

    With a background of launching four startups, two auto racing championships under his belt, and previous leadership roles as the CEO of Power Automedia and Chairman of the Specialty Equipment Manufacturing Association (SEMA), James brings a unique blend of speed and innovation to the business world. James places a strong emphasis on nurturing talent and fostering the next generation of leaders, always...

  • Leading with Intuition and Insight with Richard Atherton

    Leading with Intuition and Insight with Richard Atherton

    · Creating Powerful Impact

    Have you ever wondered what it takes to break free from leadership stagnation and truly inspire your team?

    Join us as we welcome Richard Atherton, partner at First Human, who shares his profound insights into achieving leadership breakthroughs.

    Richard encourages leaders to step away from their routine and rational mindset to make room for intuition and deeper insights. Through practices like journaling, spending time in nature, meditation, and seeking counsel, Richard explains how to unlock new perspectives and solutions, fostering a more dynamic and inspired leadership style.

    In this episode, we also delve into the transformative power of focusing on "being" rather than just actions and strategies.

    Richard reveals how embodying future success in the present moment can lead to astonishing results. He shares a touching personal story about a camping trip with his son, highlighting the magic of staying open to possibilities and battling the ego.

    By maintaining a visionary state and an inspired mindset, leaders can attract the necessary resources to overcome everyday challenges and achieve significant business goals.

    Don't miss this episode packed with valuable lessons on maintaining momentum and creativity in leadership.

    Key Moments:

    5:53 Exploring Liminal Spaces for Creativity

    12:31 Core Principle

    15:45 Embodying Future Success

    Richard is a Partner at FirstHuman, a business coaching firm that helps CEOs, leaders, and top executives achieve leadership breakthroughs and organizational goals with a human-first approach. Its clients include Adidas, Volkswagen, Heineken, PwC, UNICEF & the Olympics.

    FirstHuman’s award-winning business transformation at the BBC is among its best success stories. Richard led a 6-person team that built a new global operation from scratch in just 3 months for the broadcaster, which wanted to launch a News Desk for 70+ journalists.

    Richard has nearly 10 years of expertise in leadership development and has helped numerous clients achieve significant personal and professional breakthroughs. His own background of overcoming multiple addictions and personal traumas has been crucial in shaping his passion for humanizing the leadership culture within organizations.

    He was notably involved in helping leaders at the logistics company CEVA close a $400M profitability gap. He is also the host of the Being Human podcast that provides insights on leadership and well-being, and reaches 11.9K subscribers.

    Connect with Richard: https://www.firsthuman.com/

    https://www.instagram.com/richardofthurlow/

    https://www.linkedin.com/in/richardatherton-firsthuman/

    Connect with me, Shay Wheat:

    Website: GraceandEaseProductions.com

    Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue

  • Wealth and Community for Entrepreneurial Moms with Erika Hanafin Feldhus CEO of Hey Mama

    Wealth and Community for Entrepreneurial Moms with Erika Hanafin Feldhus CEO of Hey Mama

    · Creating Powerful Impact

    Imagine a world where only a tiny fraction of venture funding lands in the hands of women, and an even tinier slice is given to moms.

    Today, on Creating Powerful Impact, we tackle this harsh reality with Erika CEO of HeyMama, a thriving community of over 75,000 working moms.

    Erika exposes the alarming statistic that less than 2% of venture capital goes to women.

    However, HeyMama is empowering moms through leadership, collaboration, mentorship, and fundraising.

    Discover how their members have raised over $20 million collectively and explore alternative funding avenues like crowdfunding and grants.

    Erika stresses the importance of self-care, self-worth, and self-compassion for entrepreneurial moms.

    Financial literacy is crucial for women aiming for business success, and this episode breaks down why understanding financial statements, projections, and valuations is essential when seeking external funding.

    We discuss the value of supportive communities like HeyMama in combating the isolation often felt by solo entrepreneurs.

    Learn how nurturing relationships within women-centric networks, leveraging the innate leadership skills of mothers, and weaving compassion into business practices can foster personal and professional growth.

    Join us for an inspiring conversation that aims to unlock new paths for women in business funding and growth.

    Key Moments:

    (00:01 - 00:52) Venture Funding Disparities for Women

    (07:10 - 08:18) Importance of Utilizing Business Funding

    (12:49 - 13:31) Utilizing Referral Base in Business

    (19:00 - 21:22) Connecting for Business Success

    Erika Hanafin Feldhus is a devoted mom, sophisticated business leader, startup advisor, and compassionate advocate for women in business.

    Growing up in a family of successful CEOs, Erika was enriched with the intricate details of running successful businesses through observation, higher education, and extensive experience.

    Over the past 15 years, she has played a pivotal role in growing small businesses across various industries, with a focus on business development, research and data, operations, revenue management, and an expertise in diverse fundraising models. Erika's success is underscored by her involvement in four significant corporate acquisitions, three of which she was instrumental in leading.

    Through her experiences, Erika has learned that a company's culture is fundamental to its success.

    She is committed to fostering supportive and healthy corporate cultures across the world by empowering women through leadership, collaboration, philanthropy, mentorship, and fundraising.

    This passion led her to the helm of HeyMama, a membership community of over 75,000 working moms with events and programs impacting over 400 million moms. In just three years as CEO, Erika transformed the distressed company, marking it as her fourth acquisition.

    Recognized for Excellence in Business by the National Association of Professional Women VIP Awards, Erika has also earned President’s Club and Knights of the Roundtable awards.

    Beyond her professional achievements, Erika is the Chairman of EQUI-KIDS, is a Certified Holistic Health Coach from the Institute of Integrative Nutrition, and is dedicated to supporting divorced and co-parenting businesswomen like herself to navigate the delicate balance between high-pressure careers and crucial roles at home.

    Connect with Erika: erikafeldhus.com

    https://www.facebook.com/heymamaco/

    https://www.instagram.com/erikafeldhus

  • Genuine Sales Strategies for Success with Aleasha Bahr

    Genuine Sales Strategies for Success with Aleasha Bahr

    · Creating Powerful Impact

    Sales are the lifeblood of any business, but what if the thought of being "salesy" makes your skin crawl?

    Today, I am joined by Aleasha Bahr, the mastermind behind the Black Sheep Sales Method and a sales strategist with over 15 years of experience.

    Aleasha shares her refreshing take on sales that replaces pushy tactics with genuine conversations. We’ll uncover how understanding a prospect's true motivations can make all the difference, and why clarity and education are your secret weapons to higher conversion rates.

    Plus, Aleasha sheds light on the pitfalls of "commission breath" and how to avoid it for a more organic sales process.

    If you’re an introverted entrepreneur, get ready to unlock powerful strategies tailored just for you!

    Aleasha explains how to harness your natural strengths, like keen social awareness, to excel in sales without dread.

    Discover practical tips for creating pre-qualifying videos and detailed intake forms to streamline client interactions.

    Learn why authenticity is your greatest asset and how using techniques that feel right can transform your sales approach from stressful to successful.

    Tune in to elevate your sales game with authenticity and effectiveness, making every conversation count.

    Key Moments:

    (02:16 - 03:44) Sales Conversations and Motivations

    (11:22 - 12:25) Qualifying Leads for Sales Calls

    (16:59 - 17:53) Effective Communication to Reduce Ghosting

    (21:08 - 21:40) Sales

    Aleasha Bahr is a sales strategist, speaker, best-selling author, and founder of the Black Sheep Sales Method™. Because if it’s a fit, it’s a fact and there’s no selling involved. She has 15 years of experience customizing sales strategies to your personality, audience, and service (because sales is not a one-size-fits-all!)

    Her methods empower business owners to effortlessly convert up to 80% of their leads without pressure, pitching, or pretending to be someone else. She’s sold $50 million+ in services and has helped others sell 17.5M over the last 4 years with her proven, personalized approach.

    Connect with Aleasha: aleashabahr.com

    Sales Guide: https://sales.aleashabahr.com/welcomeblacksheep

    Connect with me, Shay Wheat:

    Website: GraceandEaseProductions.com

    Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue

  • Who am I Really? with Ajit Nawalkha, Co-founder of Mindvalley Coach

    Who am I Really? with Ajit Nawalkha, Co-founder of Mindvalley Coach

    · Creating Powerful Impact

    In the middle of a New Year's Eve celebration, Ajit Nawalkha faced a life-changing question, "Who am I?"

    Join me as we sit down with Ajit Nawalkha, the former CEO of Mindvalley and co-founder of EverCoach, who shares his captivating journey from intern to CEO before his 30s.

    Ajit opens up about the momentous personal crises that led him to step down from Mindvalley and create EverCoach, revealing the critical warning signs of burnout he overlooked.

    Listen to his compelling stories of working with renowned figures like Lisa Nichols and the lessons he learned on maintaining authenticity both on and offstage.

    Ajit's experiences underscore the necessity of building a business that aligns with one's values and life goals.

    Discover the art of building a purpose-driven company as Ajit and I discuss the importance of prioritizing genuine success stories over quick profits.

    Learn from Ajit's unique business strategy, which emphasizes patience and the compounding effect of goodwill.

    Through real examples, he explains how understanding client needs and focusing on impactful outcomes have led to remarkable sales and successful mergers with entities like Mindvalley.

    Finally, we delve into the beauty of pursuing endeavors driven by passion rather than monetary gain, encouraging you to implement these lessons and create powerful impacts in your life.

    Don’t miss this episode for deep insights and actionable advice on reclaiming your life through self-reflection and purposeful action.

    Key Moments:

    (01:56 - 02:54) From Intern to Mindvalley CEO

    (08:20 - 09:43) Working All the Time Illusion

    (11:30 - 13:00) Optimizing Time With AI in Business

    (15:00 - 16:04) Unconventional Business Approach for Significant Impact

    (18:22 - 19:38) Understanding Client Needs Beyond Surface Level

    I’m Ajit Nawalkha but most people know me simply as “Coach Ajit.” I’m a speaker, author, podcast host, master coach and trainer, CEO, and Founder of multiple million-dollar companies.

    Every year I help over 30,000 clients reimagine what’s possible for them and confidently go for their greatest life and work vision. I’ve trained thousands of new and seasoned coaches and self-coaches to revolutionize their identity and achieve mastery in Life, Business, Spirituality, and Health. I’m proud to be a first-generation immigrant and I thrive on creating life-enhancing experiences for people around the world — from India to Malaysia to Los Angeles to Austin where I live with my beautiful wife, son, and daughter. 

    Over the past decade, I’ve been the former CEO of Mindvalley, the current co-founder of Evercoach, Dharma Coaching Institute, and Global Grit and I’m the host of Master Coaching with Ajit which happens to be one of the fastest growing podcasts for self-coaches and professional coaches But when I’m done for the day, I leave it all behind to be fully present with my family and with myself.

    On an average day, you might find me in my kitchen in Austin, cooking up delicious, healthy meals for my family, stepping outside my comfort zone with new workouts at the gym, choosing an exciting destination for our next vacation… Or maybe making secret plans to surprise my wife on an unforgettable date night!

    Connect with Ajit: https://coachajit.com/

    Download Live Big: https://coachajit.com/live-big-special

    Connect with me, Shay Wheat:

    Website: GraceandEaseProductions.com

    Discover the Perfect Venue Without the Hassle:

  • Transform Your Interactions with Brian Galke

    Transform Your Interactions with Brian Galke

    · Creating Powerful Impact

    Imagine transforming from an introverted help desk employee to a regional vice president overseeing a massive $40 million book of business.

    That’s precisely the journey of our guest, Brian Galke, the "People Problem Solver."

    This episode of Creating Powerful Impact takes you through Brian's unexpected rise in the corporate world, all thanks to mastering the art of reading facial features and body language.

    Inspired by an attorney who used these skills for jury consulting, Brian went from skeptic to advocate, and he's here to share how these techniques can revolutionize your professional and personal interactions.

    Ever wondered how subtle cues like eyebrow positioning or body language can elevate your communication game, even in virtual settings?

    Brian breaks it down for us, offering practical tips on how to gain free upgrades, build rapport with service industry workers, and make meaningful connections, even on Zoom.

    Whether it's reading someone's eyebrows to make effective eye contact or adjusting your communication strategy to someone's facial traits, Brian's insights are invaluable. He emphasizes the importance of focusing on others, tailoring interactions to specific preferences, and fulfilling the basic human need to be seen and heard.

    We dive deeper into the nuances of communication by observing facial features, a game-changer for introverts looking to enhance networking and presentation skills.

    Brian discusses how understanding traits like brow ridges, chin size, and even humor preferences can vastly improve interactions.

    From decoding eyebrow shapes to adapting your communication style based on feedback, Brian's humorous anecdotes and real-life examples make complex concepts easy to grasp.

    This episode is a treasure trove of tips and insights designed to help you make others feel valued and connected, ultimately leading to more impactful personal and professional relationships.

    Key Moments:

    (02:09 - 03:11) Networking Connections and Recognition

    (06:45 - 08:08) Empathy and Communication Skills for Introverts

    (11:46 - 12:44) The Power of Non-Verbal Communication

    (22:39 - 23:35) The Voice

    (26:07 - 26:43) Eyebrow Basics and the Like Switch

    (35:29 - 36:28) Public Figures Prioritizing Helping Others

    (39:14 - 40:08) Airport Standby Upgrade to First Class

    (46:29 - 47:13) Communication Styles in Relationships

    (50:15 - 51:39) The Power of Connection and Presence

    Brian’s journey began as an Introverted/Extroverted professional grappling with social anxiety.

    Recognizing the critical importance of effective communication in achieving success, he embarked on a deliberate path of self-improvement.

    Drawing from diverse experiences in retail, the service industry, and Helpdesk roles, Brian strategically positioned himself in environments where he could hone his interpersonal skills. With each role, he diligently cultivated subtle techniques to engage with others more effectively.

    The turning point in Brian’s journey came when learned how to Decode Facial Features. This newfound ability to revolutionize his interactions, both personally and professionally.

    This commitment to personal growth paid off handsomely, propelling Brian through nine promotions— from his humble beginnings as an introverted Helpdesk employee to his illustrious tenure as Regional Vice President of Sales with a staggering $40M book of business under his belt.

    Eager to share his transformative insights with the world, Brian transitioned from the corporate arena to become an esteemed speaker and educator. He graces stages alongside luminaries such as Janine Driver, Brad Lea, Steve Sims, Greg Reid, and Alex Hormozi, empowering audiences with the invaluable skill set that transformed his own life.

    Connect with Brian:

  • Unleashing the Power of Video with Kirsten Graham, Professional Business Coach at Six Figure Business Coaching

    Unleashing the Power of Video with Kirsten Graham, Professional Business Coach at Six Figure Business Coaching

    · Creating Powerful Impact

    Unlock the secrets to leveraging video marketing for unstoppable lead generation and business expansion!

    Join me on this electrifying episode of Creating Powerful Impact, where we sit down with Kirsten Graham of Six Figure Business Coaching.

    Discover how Kirsten transitioned from the mortgage and real estate sectors to become a video marketing maven, using evergreen content to build brand authority, credibility, and visibility.

    Tune in to hear her compelling story of resilience during the 2008 economic downturn and gain practical insights into maintaining a steady flow of leads even before your next big launch.

    Dive deep into the art of creating and outsourcing video content with expert strategies and actionable tips.

    Learn how to craft compelling titles, use keywords effectively, and script your videos to keep them engaging and on-point.

    Whether you prefer batch recording or weekly sessions, Kirsten shares her wisdom on delivering valuable information that aligns with your brand.

    Plus, discover the magic of repurposing your video content into bite-sized clips and how to effectively collaborate with virtual assistants (VAs) for tasks like video editing and graphic design, freeing up your time for revenue-generating activities.

    Finally, we tackle the challenges of lead generation head-on and explore how VAs can play a crucial role in your marketing efforts.

    From crafting detailed job descriptions and onboarding processes to the benefits of paid internships for VAs, this episode is packed with valuable advice for business owners.

    Hear our thoughts on building a supportive relationship with your VAs to ensure they align with your vision and strategies on social media.

    For women entrepreneurs and anyone juggling multiple responsibilities, this episode is a game-changer, showing how affordable outsourcing can dramatically boost your business growth and make your entrepreneurial journey more fulfilling.

    Key Moments:

    (03:27 - 04:11) The Power of Video Marketing

    (07:56 - 09:15) SEO Strategy and Keyword Optimization

    (13:38 - 15:25) Creating Standalone Content From Videos

    (21:54 - 22:38) Video Content Strategy for Ideal Clients

    Kirsten's journey reflects her steadfast dedication to empowering entrepreneurs. Transitioning from real estate to owning a thriving mortgage company and title agency, she's forged an impressive career path.

    Beyond her business achievements, Kirsten actively engages in networking and mentors fellow entrepreneurs, becoming a driving force in her local business community.

    Her partnership with Jeanne Willson led to the establishment of Six Figure Business Coaching LLC, uniting Kirsten's expertise in business operations with Jeanne's marketing skills.

    Central to their vision is the profound impact of video marketing on modern marketing strategies. They recognized the authentic connections fostered through video content, igniting the concept behind the Marketing VA Advantage. This pioneering coaching model pairs clients with Marketing Virtual Assistants, addressing time and budget constraints while harnessing the potent force of video marketing.

    Kirsten is a lifelong learner, loves the beach, and boating, and has a 5 lb fur baby who runs her life.

    Connect with Kirsten: https://sixfigurebusinesscoaching.com

    See How YOU Can Easily Create Video That Explodes:

    https://thevideomarketingmethod.com/getin

    Connect with me, Shay Wheat:

    Website: GraceandEaseProductions.com

    Discover the Perfect Venue Without the Hassle:

  • Unlocking Potential Through Saying No with Corey Poirier, Founder of bLU Talks

    Unlocking Potential Through Saying No with Corey Poirier, Founder of bLU Talks

    · Creating Powerful Impact

    Ever wondered how saying "no" can actually catapult your career?

    Have you struggled with maintaining your focus amidst endless opportunities?

    Discover how the power of saying "no" can be a game-changer for your productivity and success.

    In this transformative episode of Creating Powerful Impact, we promise you'll uncover the secrets of how successful people like Corey Poirier, a multiple-time TEDx speaker and bestselling author, have mastered this crucial skill.

    Corey shares his remarkable journey from an unknown speaker to a highly sought-after authority, revealing the strategies he used to build his platform and how he now helps other experts, including doctors and coaches, gain the visibility and credibility they deserve.

    His mission to amplify the reach of talented professionals will inspire you to rethink how you navigate your own career.

    Drawing inspiration from thought leaders and successful individuals like Tony Robbins, we explore how discerning between meaningful opportunities and distractions can protect your time and drive you toward your goals.

    Corey's personal experiences provide a compelling narrative on why strategic refusal is essential, and how it can be managed either personally or through delegation, ensuring that you stay on track with your most important objectives.

    Imagine living each day with purpose and intention, transforming your life from ordinary to extraordinary. In our final segment, we delve into the importance of feedback from your inner circle and social media to identify and hone your unique strengths.

    Corey shares lessons from his latest book, "The Enlightened Passenger," and the wisdom of the mayfly, illustrating how living intentionally can lead to a more impactful life. With actionable insights and inspiring stories, this episode is a must-listen for anyone looking to master the art of saying "no" and live with greater purpose.

    Key Moments:

    (03:50 - 05:01) Common Themes Among Thought Leaders

    (09:25 - 10:23) Managing Commitments and Boundaries for Success

    (14:16 - 15:52) Pursuing the Top 1%

    (16:48 - 17:48) Personal Growth and Self-Acceptance

    Corey Poirier is a multiple-time TEDx Speaker and was recently announced as one of just 15 SUCCESS Magazine Emerging Entrepreneurs (a first-time award).

    He is also the host of the top-rated ‘Let’s Do Influencing’ Radio Show, founder of the growing bLU Talks brand, and has been featured in multiple television specials. He is a Barnes and Noble, Amazon, Apple Books, and Kobo Bestselling Author, Award Winning Author, and the co-author of the Wall Street Journal/USA Today Bestseller, Quitless.

    A columnist with Entrepreneur and Forbes magazine, he has interviewed over 6,500 of the world’s top leaders, including everyone from Ken Honda, Lisa Nichols, Dr. Shefali, Deepak Chopra, Tommy Chong, Neale Donald Walsch, Marie Diamond, and Kristina Mänd-Lakniahi. He has spoken on-site at Harvard, Columbia, MIT, UCLA, Stanford, and more recently to Microsoft team leaders and at Kyle Wilson’s Inner Circle retreat, featuring everyone from Brian Tracy to Mark Victor Hansen to Phil Collen (Def Leppard).

    Also appearing on the popular Evan Carmichael YouTube Channel, he is a New Media Summit Icon of Influence, was recently listed as the # 5 Influencer in Entrepreneurship by Thinkers 360, and listed on the 2021 Brainz CREA Global Awards as an honouree, and he is a Humanitarian Hero Award Nominee, Entrepreneur of the Year Nominee, Champion Award nominee, and to demonstrate his versatility, a Rock Recording of the Year Nominee who has performed stand-up comedy more than 700 times, including an appearance at the famed Second City.

    Connect with Corey: www.coreypoiriermedia.com

    Book of Why-Audio version http://www.thebookofwhyaudio.com

    Getting Paid to...

  • Building Your Brand with Authentic Soul with Rachel Gogos, Founder and CEO of brandiD

    Building Your Brand with Authentic Soul with Rachel Gogos, Founder and CEO of brandiD

    · Creating Powerful Impact

    What if you could authentically align your professional identity with your core values?

    Join me as I sit down with Rachel Gogos, the visionary founder and CEO brandiD, to uncover the magic behind the Soul ID framework.

    Rachel takes us through the transformative journey of creating a website that not only stands out aesthetically but also communicates your unique differentiators and values.

    Learn about the critical importance of keeping your online presence fresh and relevant, and discover the specific timelines for website updates tailored to different industries.

    We draw unexpected parallels between the world of high-end restaurants and web agencies.

    Rachel shares her expertise in understanding clients' deepest aspirations and fears to deliver exceptional customer service and an online presence that mirrors their vision.

    She introduces five distinct brand personality types—trendsetter, leader, influencer, nurturer, and teacher—offering actionable steps to translate your brand's essence into a cohesive online identity.

    Lastly, we touch on the powerful influence of personal style in branding, especially for those navigating new professional terrains.

    Rachel gives us real-life examples, like Christy Pretty Fronczak and Azizi Satius, illustrating how personal style can shape web design from playful to sophisticated.

    We delve into the necessity of self-awareness and clarity in defining your brand’s personality to attract the right clients.

    Rachel's insights on DIY branding, periodic brand refreshes, and the profound impact of authenticity provide essential takeaways for anyone looking to make a significant difference through their business.

    Key Moments:

    5:25 - Website Aesthetic Shifts for Different Industries

    10:56 - Understanding Brand Personas and Visuals

    18:58 - Personal Brand Evolution and Ideal Audience

    Rachel Gogos is a serial entrepreneur with a passion for people, the web, and creating strong brands. She started her career at the United Nations headquarters in New York City, where she helped create the look and feel of the organization’s first website.

    Today, Rachel runs a digital agency, thebrandiD.com, which she founded in 2007. Rachel and her team build online platforms for authors, coaches, consultants, and small businesses. She’s also the host of The Business of You podcast (you can tune in on iTunes).

    She’s held positions at The Wall Street Journal and DowJones.com. Her entrepreneurial spirit started young; the child of Greek immigrants and Buffalo-based entrepreneurs, Rachel grew up in the restaurant business.

    A writer at heart, Rachel used to pen a column, Digital You, which appeared on the online Business section of the Pittsburgh Post-Gazette.com. She was also a contributing author to Personal Branding For Dummies (Wiley), the #1 top-selling personal branding book on Amazon.com. In 2018 Rachel self-published her own book called Build Your Personal Brand: The Distinctive Guide to Soul-Based Marketing.

    Rachel has a Master’s degree in Higher Education Administration from New York University and an undergraduate degree in English Literature with a minor in Communications. When she isn’t immersing herself in all things brand-related, Rachel can be found honing her negotiating skills with her two teenagers, Zoe and Alexa, or making her famous pastitsio, much to the joy of her husband, Dino.

    Connect with Rachel: www.thebrandid.com

    Easy tips to Adjust your website: https://buildmybrandid.com/website-tweaks/ 

    Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g 

    Connect with me, Shay Wheat:

    Website:

  • You Can't Outsell A Bad Business Model with Andrea Jenson CEO and Founder of The Cash Flow CFO

    You Can't Outsell A Bad Business Model with Andrea Jenson CEO and Founder of The Cash Flow CFO

    · Creating Powerful Impact

    What if focusing solely on revenue is holding your business back?

    Join me and Andrea Jenson, founder and CEO of the Cashflow CFO, who shares her expert strategies for transforming a six-figure business into a seven- or eight-figure powerhouse.

    Andrea explains the critical shift from prioritizing revenue to focusing on profit and emphasizes the necessity of a profitable business model before scaling.

    She reveals the key systems and processes required to allocate revenue effectively into four essential buckets: cost of goods sold, general and administrative expenses, marketing, and profit.

    This episode is packed with actionable insights to help you achieve sustainable growth and avoid common pitfalls.

    In this episode, we also tackle the strategic planning necessary for hitting revenue goals through events, be they quarterly or annual. Andrea offers a comprehensive breakdown on how to translate annual goals into achievable quarterly targets, stressing the importance of metrics like sales conversion rates, lead generation, and cost per lead.

    We discuss the crucial distinction between events designed to fill a room versus those aimed directly at sales goals. For businesses hinging on significant annual events, Andrea's guidance on setting good, better, and best goals will ensure you stay on track, using numbers as objective tools rather than emotional crutches.

    Finally, Andrea delves into strategic financial planning for growth and successful exit strategies. Whether you're eyeing a high-value sale to private equity or a more modest exit, Andrea underscores the importance of creating transferable value, professional management, and robust financial records.

    Andrea's expertise highlights how professional financial management isn't just a nice-to-have but a critical investment for any business owner serious about maximizing profitability and paving the way for a successful future. Don't miss this essential episode filled with expert advice and strategic insights!

    Highlights:

    3:39 - Structuring Revenue for Business Growth

    9:35 - Balancing Business Budgets and Profit

    15:42 - Sales Goal Segmentation and Metrics

    18:32 - Revenue and Profit Allocation Framework

    26:12 - Strategic Planning for Business Growth

    29:44 - Importance of CFO in Business Sales

    Andrea Jenson is an entrepreneur, investor and the Founder and CEO of The Cash Flow CFO. A premier Fractional CFO and Accounting firm dedicated to empowering business owners in their scaling efforts through insightful financial decisions grounded in solid data. As the creator of the Profit Growth Method, Andrea and her team offer a comprehensive strategy designed to bolster business profitability in a holistic and sustainable way.

    Celebrated as one of the Top 5 Business Strategists for Scaling a Company in 2023 by both Forbes and Success Magazines, Andrea's expertise profoundly enhances the financial health of businesses, optimizing cash flow, controlling expenses, and cultivating investment strategies to fuel growth through M&A activities.

    Outside of her professional achievements, Andrea is a wife and mother, an enthusiastic soccer player, and a passionate volunteer with a deep love for animals. Her multifaceted life enriches her role as an entrepreneur, investor, and visionary, making her insights and leadership uniquely impactful in the business world.

    Connect with Andrea: https://thecashflowcfo.com/ 

    Listen to the podcast: https://thecashflowcfo.com/podcast/ 

    Connect with me, Shay Wheat:

    Website: GraceandEaseProductions.com

    Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue

  • Transforming Identities into Powerful Brands with Laura Bull Founder of The Brand Management Co

    Transforming Identities into Powerful Brands with Laura Bull Founder of The Brand Management Co

    · Creating Powerful Impact

    How can you turn yourself into a brand as powerful and enduring as Nike or George Clooney?

    Join me in this thought-provoking episode of Creating Powerful Impact, where we welcome the incredible branding expert Laura Bull.

    Drawing from her decade-long experience at Sony Music Entertainment, Laura shares invaluable insights on transforming individuals into competitive and sustainable business brands.

    She breaks down the process of defining a compelling brand message, and the importance of shared values, and debunks the myth of the "it factor," all while highlighting the necessity of building revenue streams for long-term success.

    Ever wondered what it takes to build a brand that stands the test of time? My conversation with Laura reveals the intricate process of understanding your target audience through extensive audits and evolving hypotheses.

    Laura emphasizes the importance of aligning personal values with target audience expectations and shows how strategic partnerships can amplify brand strength.

    Using examples like Nike and The Gap, we explore brand alignment and the impact of transference of brand elements, all underscored by the vital role of authenticity and strategic thinking.

    Curious about the role of AI in maintaining brand integrity?

    Laura sheds light on the cautious integration of AI in market research and content creation, ensuring that brand values remain intact.

    She provides practical tools, including a chapter from her book and a brand checklist, to help distinguish between short-term marketing tactics and long-term branding strategies.

    Tune in to discover how to choose social media platforms that truly align with your brand identity, and get ready to implement actionable steps that promise to elevate your professional influence.

    Highlights:

    1:35 Personal Branding for Visionaries and Creatives

    7:12 Brand Development and Execution Strategy

    16:39 Personal Branding and Business Growth

    Laura Bull is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Early on in her career, Laura spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives at the age of twenty-eight.

    During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic, and Monument Records. A veteran of the music industry, she has served for more than a decade on the National Advisory Board for Musician's On Call.

    Now an Amazon instant bestselling author in multiple categories like Marketing, Direct Marketing and Marketing for Small Business categories, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand offers insurmountable knowledge to teach others what it takes to become a powerful "influencer."

    A consultant and speaker, Bull has been an adjunct professor for six years teaching disciplines in marketing and music business at multiple colleges and universities including SMU's Temerlin Advertising Institute. She has a BBA from Belmont University’s Mike Curb School of Music Business and a Master of Liberal Studies from Southern Methodist University.

    Connect with Laura: https://www.thebrandmgmt.com/

    Grab Laura's Checklist and First Chapter of her best selling book now: https://www.thebrandmgmt.com/

    Connect with me, Shay Wheat:

    Website: GraceandEaseProductions.com

    Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue

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