Episodes

  • Keeping the Energy High: Fun & Competitive Ways to Reinforce Training

    Keeping the Energy High: Fun & Competitive Ways to Reinforce Training

    · Dealer Talk With Jen Suzuki

    How to Build Championship Teams with Contests & Competitions

    The hardest part of training isn’t teaching the process—it’s making sure it sticks. In this episode, I break down how to sustain momentum, accountability, and energy in your dealership using fun competitions, MVP recognition, and daily challenges.

    I share real-world dealership strategies that keep teams engaged, motivated, and focused on growth, even when sales get tough. From raffle ticket rewards to upsell challenges and technician video contests, I’ll walk you through simple but effective ways to reinforce training while making work fun.

    If you’re a dealership manager looking to create a high-performance culture, this episode will give you practical ways to celebrate wins, build camaraderie, and keep your team focused on execution.

    Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

    đŸ”„Check out our sponsors!đŸ”„

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace

  • Cliff Banks on AI, Amazon-Hyundai, Digital Retailing & the Future of Auto

    Cliff Banks on AI, Amazon-Hyundai, Digital Retailing & the Future of Auto

    · Dealer Talk With Jen Suzuki

    What does the Amazon-Hyundai partnership really mean for the future of auto retail? Is AI evolving too fast for dealerships to keep up? And why might some obstacles in car buying actually be good for dealers?

    In this episode, I sit down with my long-time friend and trusted industry voice, Cliff Banks—founder of The Banks Report and AUTOVATE Conference. We break down the latest trends in automotive, from AI adoption in dealerships to digital retailing’s real impact on sales. Cliff shares insights from top automotive CEOs on the biggest challenges they face with AI, why SaaS development is a pain point for vendors, and what role data centers and computing power will play in the future of auto retail.

    Plus, we talk shop about:

    The Amazon-Hyundai collaboration—is this really about selling cars, or is it a data play to fuel digital advertising? AI in dealerships—why being open to new tools matters & the risks of pretending AI agents are human. Digital retailing & the sales process—is it actually making car buying easier, or is it just another manufacturer-driven initiative? The dealership evolution—how AI, data reporting, and the FTC’s compliance requirements could determine Tekion’s fate. China’s growing automotive influence—what happens if Nissan weakens? EV market reality—why Cliff predicts a much smaller EV share than expected.

    If you’re grinding it out in the dealership world and struggle to stay up to speed with industry shifts, this episode is a must-listen. Tune in for a casual, insightful conversation with one of the most experienced voices in auto reporting.

    đŸ€Cliff Banks - https://autovate.org/cliff-banks-bio/

    Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

    đŸ”„Check out our sponsors!đŸ”„

    ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

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  • The Mindset Shift That Changes Everything in Sales

    The Mindset Shift That Changes Everything in Sales

    · Dealer Talk With Jen Suzuki

    Most service advisors stop at the first “no.” But the best? They know that’s just the beginning. In this episode, we’re talking about taking second and third swings—the art of fighting for the business that’s sitting right in front of you.

    Your customers don’t always need a discount; sometimes, they just need a little more information. I’ll walk you through real-world analogies and proven tactics to help you:


    ✅ Circle back on declined work without sounding pushy
    ✅ Use supportive, value-driven conversations to win approvals
    ✅ Create urgency without pressure
    ✅ Overcome objections with confidence and professionalism

    When you get in the right mentality before you clock in, you’ll start winning more approvals, making more money, and building stronger customer relationships. I’m fired up for this one—let’s make 2025 your best year yet!

    Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

    đŸ”„Check out our sponsors!đŸ”„

    ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • NADA’s Relentless Advocacy for Dealers: A Conversation with President Mike Stanton

    NADA’s Relentless Advocacy for Dealers: A Conversation with President Mike Stanton

    · Dealer Talk With Jen Suzuki

    The automotive industry is changing fast—EV mandates, direct-to-consumer threats, shifting manufacturer relationships, and evolving government policies. Are dealers being heard?

    In this episode, I sit down with Mike Stanton, President of the National Automobile Dealers Association (NADA), to talk about how NADA is fighting for dealers, ensuring their voices are represented in Washington, and pushing back against policies that could hurt their businesses.

    We cover:
    ✅ The FTC victory and why NADA is back on offense
    ✅ The real story behind EV sales—$7 billion in unsold inventory sitting on dealer lots
    ✅ Why direct-to-consumer models are still a concern & how NADA is fighting back
    ✅ How dealers can build relationships with local lawmakers to shape policy
    ✅ What NADA is doing to strengthen manufacturer-dealer relationships
    ✅ How NADA’s dealer education programs are evolving to meet today’s challenges

    Mike also shares insights from NADA’s exclusive dealer-manufacturer meetings, how policies are changing from dealer input.

    Dealers—this is your industry, your fight, and your future. Listen in and learn how you can get involved and make an impact!

    Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx


    đŸ”„Check out our sponsors!đŸ”„

    ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • The Power of Live Messaging With Ted Rubin, CEO ActivEngage! How Dealerships Turn Conversations into 🚗 Sales!

    The Power of Live Messaging With Ted Rubin, CEO ActivEngage! How Dealerships Turn Conversations into 🚗 Sales!

    · Dealer Talk With Jen Suzuki

    Think about it—when a customer walks into your showroom or calls your dealership, your team jumps into action. So why is chat any different? It shouldn’t be.

    In this episode, I sit down with Ted Rubin, CEO of ActivEngage, to talk about the power of real, human conversation in the digital sales process. We break down why dealership live messaging is more than just answering questions—it’s a low-funnel opportunity to build trust, create a great experience, and ultimately, get more customers in the door.

    We talk about:
    ✅ What actually works in live messaging (hint: ditch the templates)
    ✅ Why customers feel safer engaging in live convo before committing to a dealership
    ✅ How the right messaging strategy increases appointment set rates & sales
    ✅ Where digital retailing fits into these conversations

    Live messaging isn’t just a feature—it’s an essential part of a modern sales process. When done right, it creates real engagement, builds relationships, and turns website visitors into buyers.

    Listen in to learn how top-performing dealers are using live messaging to drive business, build their brand, and make it easier for customers to say yes!

    Ted Rubin, ActivEngage - [email protected] | ActivEngage.com

    Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

    đŸ”„Check out our sponsors!đŸ”„

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

  • Coaching Service Advisors: Boost Approvals With This Sales Strategy 🏆 Risk & Reward

    Coaching Service Advisors: Boost Approvals With This Sales Strategy 🏆 Risk & Reward

    · Dealer Talk With Jen Suzuki

    This quick hit episode is incredibly important for every Service Team! Ready to boost your service department's success?! Let's gooooo!

    In this quick class, I lock in on the often-overlooked 'Risk & Reward' equation in the service sales process. Many Service Advisors hesitate to fully explain the risks of delaying necessary work, leading to missed opportunities and customer misunderstandings. We'll explore how presenting both the risks and rewards transparently can transform hesitant customers into loyal advocates who toss you their keys with confidence.

    Join me as I share real-world examples and strategies to help General Managers and leaders coach their teams effectively, boosting revenue and fostering trust. Discover how a simple shift in communication can lead to higher approval rates and a thriving dealership culture.

    This episode offers insights to elevate your sales presentations and ensure customers understand the true value of timely service. Tune in and learn how to make 'Risk & Reward' work for you and your team!

    Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t |
    Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

    đŸ”„Check out our sponsors!đŸ”„

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

  • Building Relationships at Write-Up: The Secret to Selling More 🔧Service Work

    Building Relationships at Write-Up: The Secret to Selling More 🔧Service Work

    · Dealer Talk With Jen Suzuki

    Too often, service advisors treat the write-up process as just another transaction. Big mistake. If you want to boost revenue, retain customers, and build long-term trust, relationships must come first.

    In this episode, I break down how to turn every customer interaction into a lasting relationship—starting from the moment they pull into the service drive.

    I go over:

    ✅ Why eye contact, body language, and tone set the stage for success
    ✅ How to ask the right questions to uncover more opportunities
    ✅ The power of analogies—helping customers truly understand their vehicle’s needs
    ✅ Small but impactful ways to make customers feel like VIPs
    ✅ The difference between basic connection and going the extra mile
    ✅ How to serve up solutions like you're helping a friend—not just selling work

    I also share insights from recent conversations with top service advisors, revealing what really works in building customer trust and increasing approvals.

    If you're in hunter mode like me, you know nothing should be left on the table. Get ready to level up your write-up game and make every service drive interaction count!

    Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

    đŸ”„Check out our sponsors!đŸ”„

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    ActivEngage.com messaging seamlessly integrates into your dealership operations to attract, engage and convert more online shoppers with live people 24/7!

  • Technician Videos: The Secret to More Work Approvals & Bigger RO Sales with Jen Suzuki

    Technician Videos: The Secret to More Work Approvals & Bigger RO Sales with Jen Suzuki

    · Dealer Talk With Jen Suzuki

    In this episode, we’re tackling a major gap in dealership service departments—technician videos. These videos are a game-changer for gaining more work approvals, yet most technicians receive zero training on how to shoot them effectively.

    Data shows that shops using video can double RO sales, with TruVideo reporting a 20-30% increase in revenue per RO. But here’s the problem—background noise, unclear explanations, and long-winded clips are costing you approvals and money.

    I’ve been training service advisors across the country on gaining approvals, mastering sales conversations, and improving call handling—and now, I’m bringing that same energy to technicians. In this episode, I break down:
    ✅ How to shoot clear, effective videos that set up approvals
    ✅ The power of credibility and a strong greeting
    ✅ Why short, engaging videos drive more customer trust
    ✅ The meaning of “extra extra” and how it leads to extra sales
    ✅ How to increase work, grow sales, and keep your shop busy

    This is a must-listen for service directors, fixed ops leaders, and dealership owners looking to boost customer trust, grow revenue, and help their teams hit their full income potential.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com | Meet me! bit.ly/3J7011t Check out my other show, Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

    đŸ”„Check out our sponsor!đŸ”„

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

  • Who Needs Their GM Most? đŸ› ïžService BDC—The Powerhouse of Dealership Success with Jen Suzuki

    Who Needs Their GM Most? đŸ› ïžService BDC—The Powerhouse of Dealership Success with Jen Suzuki

    · Dealer Talk With Jen Suzuki

    Are you, as a GM, truly present with both your sales and service BDC teams? Too often, GM involvement leans heavily toward the sales BDC while the service side gets overlooked. Why? Because sales is familiar—it’s where many GM’s built their careers. But here’s the reality: your service BDC is just as critical, responsible for over 150 appointments per day, fueling the entire dealership’s success.

    In this episode, we break down why your involvement matters and how a hands-on approach can drive showroom traffic, increase customer loyalty, and unlock untapped revenue. I share a real coaching session with a high-performing GM who needed to shift his mindset and leadership to fully support his service BDC. If you’re serious about growth, retention, and maximizing dealership performance, this episode is for you.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me! bit.ly/3J7011t | Dealer Talk with Jen Suzuki 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

    đŸ”„Check out our sponsors!đŸ”„

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • Recognition, Competition & Culture: The Sauce to a Thriving Dealership!

    Recognition, Competition & Culture: The Sauce to a Thriving Dealership!

    · Dealer Talk With Jen Suzuki

    Ever walk into the dealership in the morning and feel that slow-motion energy? People shuffling in, sipping coffee, staring at their screens, waiting for something to kick them into gear.

    Then—something shifts.

    Maybe it’s a manager calling out yesterday’s wins. Maybe it’s an MVP shoutout for someone who went above and beyond. Maybe it’s a fun, competitive challenge that gets people fired up.

    Energy is contagious. The way you start the day sets the tone for how it will go.

    I always tell leaders—recognition is one of your most powerful tools. People thrive on knowing their work matters. If you’re not celebrating wins, highlighting great performance, and making work fun, you’re missing an opportunity to build a culture where people actually want to succeed.

    Something as simple as picking an MVP of the Day, handing out a small trophy, or posting a shoutout on social can shift the entire dynamic of your team. People see what’s being rewarded, they learn new strategies, and they push themselves to raise the bar.

    At the end of the day, dealership life is fast, competitive, and high-pressure—but it should also be exciting, rewarding, and fun. When people feel valued, they give more. When you recognize effort, you inspire more of it.

    So here’s the question—how are you celebrating your team today?

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    đŸ”„Check out our sponsors!đŸ”„

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

  • Teach, Demonstrate, Apply: The Role-Play Method Every GM Needs

    Teach, Demonstrate, Apply: The Role-Play Method Every GM Needs

    · Dealer Talk With Jen Suzuki

    In this episode, I dive into the power of role-playing as a key training tool for dealership success. Too often, managers shy away from role-play, but it’s one of the most effective ways to build confidence, boost skills, and ensure team members know exactly how to execute what you’re teaching.

    I share my proven tactic—Teach, Demonstrate, Apply—and explain how it transforms your training sessions into moments of real growth. Role-playing might feel awkward or “fake” at first, but it’s critical for developing polished professionals who deliver consistent results.

    We’ll explore:

    Why General Managers need to role-play with their managers and teams How diving into the CRM (calls, texts, videos, customer profiles) can spark role-play topics Specific role-play scenarios you can implement today to boost sales and service performance The importance of coaching during and after role-plays to refine skills and confidence

    Plus, I’ll walk you through my structured process for running role-plays, including a worksheet to help you map out sessions and stay focused on your goals. When GMs prioritize role-playing, they set the standard for their managers and create a culture of excellence.

    This is more than a training session—it’s the real "save-a-deal" meeting. Tune in to learn how to make role-plays easy, impactful, and a game-changer for your dealership.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    đŸ”„Check out our sponsors!đŸ”„

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • Reducing Turnover: How GMs Build Loyal Teams and Drive Results

    Reducing Turnover: How GMs Build Loyal Teams and Drive Results

    · Dealer Talk With Jen Suzuki

    In this episode, I tackle one of the biggest challenges dealerships face: turnover. With 70% turnover rates in sales and service, it’s nearly impossible to build client loyalty or hit nationally ranked numbers when you’re constantly starting over with new team members.

    The solution? It starts with the General Manager. I share the tactics I’ve used to shift team behaviors and improve retention, beginning with the leadership at the top. From personally observing processes in service and sales to identifying patterns in body language, communication, and professionalism, I reveal how GMs can better understand the root causes of turnover and implement targeted training that works.

    We’ll explore how nurturing your team members’ success—and showing them you genuinely care—creates the environment needed for loyalty, growth, and better results. And we’ll discuss why GMs need to spend more time in the service department, where the real momentum lies.

    Plus, I’ll share actionable strategies like daily MVP recognition to inspire and motivate your team to reach their potential. This episode is your playbook for reducing turnover, building a stronger team, and ultimately driving better outcomes.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    đŸ”„Check out our sponsors!đŸ”„

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences.

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

    AutoSled.com is the next-generation automotive transportation logistics platform and marketplace.

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

  • Head Coach Mentality: How GMs Build Winning Teams Through Managers

    Head Coach Mentality: How GMs Build Winning Teams Through Managers

    · Dealer Talk With Jen Suzuki

    Many of you know this but I am privileged to work alongside so many high performing dealerships and their leadership. Most top 20 in the country for their brands. I use my podcast to share what I learn, teach and implement with the end game - building a championship team.

    In this episode, we dive into the critical role General Managers (GMs) play as the "head coaches" of their dealerships, driving performance through daily coaching of their management teams. Achieving championship-level results—rising above all stores in the region or country—is no small feat. It requires a relentless focus on developing managers into high-performing coaches who can guide their teams to win every day.

    We explore how top-performing GMs pull their managers in, just like a head coach, to model effective coaching strategies. From improving team execution with tools like guest sheets and CRMs to perfecting follow-up texts, coaching managers daily is a game-changer.

    You’ll also hear real-life tactics, like how one GM taught his Service Director to implement a "stamp" system for declined work, bringing more awareness to the shop and protecting their people. It's all about leading by example, fostering collaboration, and helping managers pass those skills on to their teams.

    We'll also cover the importance of private one-on-one coaching over public scolding, creating a culture of learning, and ensuring team members feel supported, motivated, and empowered to perform.

    If you’re a GM or dealership leader, this episode gives you actionable strategies to elevate your managers, instill confidence in your teams, and drive better results. Coaching doesn’t stop at performance talks—it’s about getting involved, listening, and leading by example in every aspect of the business.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    đŸ”„Check out our sponsors!đŸ”„

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

  • What đŸ› ïžService Departments Are Getting Right: Building Trust Through Small Acts with Big Impact!

    What đŸ› ïžService Departments Are Getting Right: Building Trust Through Small Acts with Big Impact!

    · Dealer Talk With Jen Suzuki

    In today’s episode, I share my experience working alongside dealership service teams and witnessing what’s being done right to build trust and elevate the customer experience. From the smiles and eye contact at check-in to the small, deliberate acts of trust-building, service advisors and BDC agents are making a difference. Many dealerships are targeting customer experience right now, but it’s service departments that handle the most clients daily, making this effort non-negotiable.

    You’ll learn how simple promises, effective follow-ups, and personal connections can transform customer interactions into lasting loyalty. This episode is a call to action for service leadership, advisors, and BDC teams to embrace the small actions that pay big dividends in trust and confidence.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    đŸ”„Check out our sponsors!đŸ”„

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

  • Pick Up the Phone: The Key to Unlocking Sales in Service!

    Pick Up the Phone: The Key to Unlocking Sales in Service!

    · Dealer Talk With Jen Suzuki

    In this episode, I tackle one of the most overlooked issues in service departments: relying solely on texts and videos to sell work. Service Advisors, it’s time to pick up the phone and ask for the business—every single time! I explain why this is important.

    We’ll explore why some advisors skip the call, how judging customers costs you sales, and the importance of educating and informing your customers about their vehicle’s needs. You’ll learn practical strategies to overcome hesitation, build trust, and ensure no money is left on the table.

    If you’re ready to boost your income, keep your technicians busy, and maximize your shop’s performance, this episode is for you. Let’s make the call and fight for the business!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    đŸ”„Check out our sponsors!đŸ”„

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803


    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

  • Taking Swings: Mastering Price Objections to Book More Appointments

    Taking Swings: Mastering Price Objections to Book More Appointments

    · Dealer Talk With Jen Suzuki

    In this episode, I’m breaking down one of the most common challenges in automotive sales: handling customers who demand prices over the phone or say they’ve found a better deal elsewhere. You’ll learn:

    Why giving a number too soon often leads to dead ends—and what to do instead. The importance of asking the right questions to redirect the conversation and build value. Proven strategies to stand firm on your pricing while confidently asking for the business.

    This isn’t about dodging the tough moments—it’s about embracing them with a plan. I’ll give you real language and tactics to turn price shoppers into showroom appointments. Whether you’re a salesperson, manager, or BDC agent, this episode is packed with tools to help you stay in control, take more swings, and drive more sales!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    đŸ”„Check out our sponsors!đŸ”„

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

  • Client History: The Key to Customer Loyalty and Higher Profits With Jen Suzuki

    Client History: The Key to Customer Loyalty and Higher Profits With Jen Suzuki

    · Dealer Talk With Jen Suzuki

    In this episode, I dial into a game-changing tactic for sales and service teams: leveraging client history. Imagine knowing exactly where a customer stands—whether they’re a loyal advocate or a first-time visitor—and using that insight to create personalized, value-driven experiences.

    Learn how this one step can instantly make customers feel valued, welcomed, and appreciated, all while helping you overcome price objections and skepticism. I’ll share actionable strategies that make it easier to tailor your approach, build trust, and secure long-term loyalty.

    This isn’t just about selling cars or services—it’s about building relationships that pay dividends. Let’s kick off the new year with tailored experiences that set you apart from the competition!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    đŸ”„Check out our sponsors!đŸ”„

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

  • The Rise of Call-Driven Car Buyers: Why Phone Systems Are Dealerships’ New Priority with Reuben Fine, CallRevu

    The Rise of Call-Driven Car Buyers: Why Phone Systems Are Dealerships’ New Priority with Reuben Fine, CallRevu

    · Dealer Talk With Jen Suzuki

    In this episode, I sit down with Reuben Fine, who leads OEM partnerships at CallRevu, to dive into a critical yet often overlooked aspect of dealership success: phone calls. Did you know that 30-40% of dealership calls go unanswered? That’s a staggering number of missed opportunities that could dramatically impact sales and service outcomes. Reuben and I explore how dealerships can leverage technology, recorded calls, and insights to transform their phone handling processes.

    We discuss how OEMs are evolving their approach by collaborating with tech partners to improve phone efficiency, sales processes, and customer experience. Reuben also introduces exciting tools like CallRevu’s new AI-powered Test Track, which gamifies training for dealership teams, making development fun and engaging.

    If you’ve ever wondered how to future-proof your dealership, improve customer service, and maximize every opportunity that comes through the phone, this episode is for you. From tech solutions to actionable skills, we cover it all in this fun, insightful conversation.

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    đŸ”„Check out our sponsors!đŸ”„

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

  • From Data to Deals: Leveraging Technology for Sales Success with Mary Catherine Kenny, automotiveMastermind

    From Data to Deals: Leveraging Technology for Sales Success with Mary Catherine Kenny, automotiveMastermind

    · Dealer Talk With Jen Suzuki

    In this episode of Dealer Talk with Jen Suzuki, we welcome back Mary Catherine Kenny from automotiveMastermind. Fresh off being named to Auto Remarketing's prestigious 40 Under 40 list, Mary Catherine dives into how automotiveMastermind is transforming dealership sales processes with their innovative tools, including a redesigned customer deal sheet, enhanced Behavior Prediction Score, and new mobile capabilities. We explore the buzz around AI in automotive retail, the importance of nurturing loyalty through actionable data, and how technology empowers—not replaces—sales teams. Plus, hear tips on fostering collaboration, training teams, and staying ahead of future sales trends.

    Join us as we connect the dots between actionable insights and dealership success, delivering strategies that help you close more deals and nurture long-term customer relationships!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    đŸ”„Check out our sponsors!đŸ”„
    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

  • The Risk Factor: Closing More Deals in Sales and Service with Jen Suzuki

    The Risk Factor: Closing More Deals in Sales and Service with Jen Suzuki

    · Dealer Talk With Jen Suzuki

    In this episode, I dial into tackling one of the most overlooked yet powerful tools in your sales and service conversations: risk. Knowing how to talk about risk with your customers isn’t just a nice-to-have—it’s essential for showing value, solving problems, and closing deals.

    We’ll cover:

    Why identifying and explaining risk is crucial in every customer interaction. Real-life examples for sales and service teams that showcase exactly what to say and how to say it. How to use risk to connect the dots between problems and solutions, making your presentations stronger and your conversions higher.

    For service teams, you can set yourself up to explain the benefits of acting now.

    For sales teams, we’ll look at how to uncover risks tied to hesitation, making it easier to guide your clients toward the right decision.

    Risk isn’t just a one-time topic—it’s an everyday conversation that drives results. If you’re ready to build trust, sell with confidence, and see more approvals, this episode is for you.

    Tune in now and start making risk work for you!

    Dealer Talk with Jen Suzuki Podcast |[email protected] | 800-625-1590 | edealersolutions.com

    đŸ”„Check out our sponsors!đŸ”„

    automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #3535

    CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4451

    LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803
    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

    Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #7921

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