Episodes
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About This Episode
In this episode, we’re joined by digital marketing and user behavior strategist Kayley Dempsey. She is currently the digital marketing operations lead at Manifesto Digital (previously and now part of TPXimpact) and is responsible for the delivery of all retained programs of work in the digital marketing studio.
Kayley specializes in complete journey analysis, from identifying organizational objectives and challenges, down to research with end users and beneficiaries, incorporating website data and analytics to put together a complete picture of how people interact with an organization and how to improve it. She is primarily focused on charity, non-profit, and pro-social organizations. Kayley is also a mental health first-aider with a particular interest in enhancing well-being at work.
"There's no easy fix for a workplace to be less sort of poor mental health, whether that's triggering anxiety or stress or whatever, however, we talk about it, the change really needs to come from the top " - Kayley Dempsey
This episode is for you if you’re curious about the following:
How to know if your work is triggering your anxietyWorkplace best practices to overcome stress and anxietyWhat triggers anxiety and stress at workHow to effectively lead and support people with anxietyThe soft skills and coping techniques to manage your anxietyWhen to know if you need professional help for your anxiety.
Learn about Manifesto DigitalLearn about TPXimpactConnect on LinkedInFollow on Twitter
Connect With KayleyHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.
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About This Episode
In this episode, we’re joined by Lloyed Lobo, an entrepreneur, podcast host, and community builder.
He’s the Co-founder of Boast.AI and Traction. Lloyed is also the author of 'From Grassroots To Greatness’. Lloyed experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of the community in evacuating the population to safety. As the co-founder of the fintech platform Boast.Al, he leveraged the Community-Led Growth model to help bootstrap the company to 8 figures in annual recurring revenue and secure over $100 million in capital. Lloyed is also the co-founder of Traction, a community empowering more than 100k innovators through connections, content, and capital.
In today’s episode, we'll dive into resilience - a crucial skill for navigating challenges and embracing change.
Studies show that being resilient not only improves your work and happiness but it can also reduce feelings of depression.
So, we’ll discuss why having a supportive community is crucial for building emotional resilience. Lloyed will also share tips on creating a strong community around your brand or personal projects.
Tune in for an engaging discussion on resilience with Lloyed Lobo!
| Pain is the precondition for growth. Anything great is a long, freaking slog. It's a marathon of the heart and mind. - Lloyed Lobo
What is the most effective way to build resilience over time?How important is having a supportive community in building emotional resilience?What mindset helps build resilience, especially in children?When pursuing social media influence, is it better to create your own content or conduct influencer outreach?Can difficult life experiences (and trauma) like poverty, war, or depression increase resilience?
This episode is for you if you’re curious about the following:
Connect on LinkedInFollow on
Connect With LloyedHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast! -
Episodes manquant?
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About This Episode
What imposter syndrome is and how you can overcome it.How you can control stressful thoughts and situationsTo consistently feel good about yourself. How to come from a place of true confidence.
In this episode, Adrijana Vujadin, SEO Manager and Coach for SEO professionals, joins us. She helps people in SEO handle the challenges their life and career bring with a more resilient nervous system, ease and grace. Adrijana is the founder of SEO Happy Hours, where she connects powerful women from the SEO industry to share their journey and empower each other.
She's been working in the digital space since 2015. As a non-native English speaker from a developing country, she struggled greatly with confidence, imposter syndrome, and self-sabotage at work. Through a mindset program, she became a confident SEO Manager who enjoys her job but, more importantly, her life.
This episode is for you if you’re curious about the following:Tune in for an insightful conversation with Adrijana Vujadin!
Check out her websiteFollow her on Twitter @adrijanavujadinConnect with her on LinkedInCheck out the SEO Happy Hour podcastSubscribe to the SEO Therapy NewsletterHer brightonSEO 2023 deck
Connect With Adrijana
Resources
Find on episode webpage.Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast! -
About This Episode
In this episode, we’re joined by Silvia Martin. Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and Spanish, passionate about helping businesses improve their online presence and organic revenue. Alongside being an avid speaker and a certified mentor collaborating with WYK Digital, Women in Tech SEO, and Santander in their respective mentoring programs, Silvia is also a judge at the EU Search Awards.
Silvia specializes in strategy and technical SEO and has more than nine years of experience helping a wide range of leading brands improve their online visibility and organic performance. She has also lived in five different countries: Spain, Canada, France, China, and the UK. She did a marketing master's while living in France and working in the hospitality industry, and has also worked at Oracle and the US and UK. She worked in-house and SEO agency side, and now she's an independent consultant.| (As a mentor) I'm helping others grow, so it's kind of like having a team or …sharing knowledge… I make time for it because it's really beneficial for me, and also I love helping others grow and giving back to the community. - Silvia Martin
A professional mentor can be an invaluable tool for professional growth when you are on the journey to developing your soft skills.This episode is perfect for you if you’re curious about:
The value of having a mentor.Where to find a mentor and how important finding the “right” mentor is.How to become a mentor yourself.What skills mentoring can help you develop.How mentoring can positively impact your career.Tune in for an insightful conversation with Silvia Martin!
Learn about Trebole MarketingConnect with Silvia on LinkedInFollow her on
Connect With Silvia MartinHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast! -
About This Episode
In this episode, we’re joined by Joe Casabona. Joe is a podcast systems coach who helps busy solopreneurs grow their podcasts through systems that free up 12 hours every week. He's an expert at creating automations to help people take work off their plate and improving their podcast processes.
Joe started his career almost 20 years ago as a freelance web developer before realizing his true passion: sharing his years of knowledge about website development, podcasting, and course creation to help creators, freelancers, and business owners. Joe has a gift for breaking down concepts that scare people into bite-sized, approachable pieces of information they can implement quickly.
In this episode, you’ll learn how to automate more of your life (including your podcast) so that you have more time to work on professional development goals, what soft skills to nurture as a podcaster or a digital marketer trying to up your persuasive skills.
"You are not the hero. Remember this. You are the guide. So in Joseph Campbell parlance, there's the hero who's the main character of the story. There's the guide who aids in the transformation. When you're telling your stories, you think about how you are the guide for your listener." - Joe Casabona
This episode is for you if you’re curious about the following:
How automation, AI, and VAs can give you more time to work on your soft skills. How to get started with VA/automation for your podcast or other marketing activities.How storytelling techniques can make your podcast (or marketing strategy) more persuasive.
Tune in for an insightful conversation with Joe Casabona!
More info on his personal site and coaching site Podcast Liftoff Connect with Joe on LinkedInFollow him
Connect With JoeHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast! -
About This Episode
How an outcomes mindset and product briefs as an in-house SEO can help you get more of your recommendations implemented.How to build trust for your work internally.How to prioritize your technical SEO work.How to leverage SEO case studies to persuade others.How a product manager approach to SEO might make your efforts more successful.Tips for improving your writing.
In this episode, we’re joined by Adam Gent, an independent SEO Consultant and Product Manager. Adam has spent over 12 years working in SEO, Digital and Product. He's worked in award-winning agencies as a Senior SEO Strategist and in-house as a Product Manager.
Adam is also the founder of The SEO Sprint newsletter. A weekly newsletter that helps SEO professionals become smarter at working effectively with development and product teams.
In this episode you’ll learn how to implement SEO recommendations effectively, prioritize your SEO work, and leverage SEO case studies for persuasion, as well as tips for improving your writing skills.
"Just a quick tip with prioritization: it isn't just a one-off thing. I think a lot of people, And this is something I learned as a PM. Prioritization is a skill. It's not a one-off thing. It's not like high, medium, or low six months ago, right? And now we're, you know, we're doing it again six months later, high, medium, low. It's like, I call it ruthless prioritization. You are constantly working on it." - Adam Gent
This episode is for you if you’re curious about the following:
Tune in for an insightful conversation with Adam Gent!
Resources
Find on episode webpage.Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast! -
About This Episode
Join us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program. Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effectiveness. He is an operations consultant with over 7-years of experience. He has a master's degree in business administration from a top-tier university and has worked with businesses throughout the United States. His work has helped to scale companies from 7 to 8 figures by understanding their customer’s jobs to be done, finding and fixing their operational limitations, and reducing project timelines.
This episode is perfect for you if you’re curious about the following:
How to utilize the jobs to be done theory to improve the messaging to your current and potential customers.How to standardize processes to make marketing more efficient and effective, cut waste, reduce project timelines, and reduce customer churn.How to conduct compelling customer interviews and build effective customer journeys that will positively impact your marketing efforts.Tune in for an insightful conversation with Zac Stucki!
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast! -
About This Episode
Gus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently an SEO Product Manager at Indeed, the #1 job site in the world, with over 250 million unique visitors every month. Gus has worked in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent five years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services, winning several industry awards such as Digital Media Awards, The Drum Search Awards, and Irish Content Marketing Awards. Currently, Gus is also a judge for the EU Search Awards.
This episode is for you if you’re curious about the following:
How thinking like a product manager could help your developer relationships.Tips for pivoting your career toward product management.How to tell your story effectively to sell through your SEO tests.How to present your story effectively to win awards."The idea of putting stars together, it's something that you take with you as a journalist, no matter what you do." - Gus Pelogia
Join us as we delve into an enlightening conversation with Gus Pelogia, the SEO Product Manager at Indeed, who brings his journalistic background to bear on his current role. Gus shares his wisdom on how adopting a product manager's mindset can align people effectively with a marketing strategy and how transitioning to product management can be a game-changer in your career. A wealth of tips and insights from Gus await you in this episode.
Tune in for a captivating conversation with Gus Pelogia!
Connect With Gus
Connect with Gus on LinkedInFollow Gus on TwitterLearn more about Gus on his websiteFind Gus onHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast! -
About This Episode
We talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work which she applies to her content creation, outreach, and persona creation.
This episode is for you if you’re curious about how an anthropological approach to outreach, content, and persona creation could enhance your SEO work.
"Put yourself in someone else's shoes. It may seem really bizarre at first when you hear something that is completely different from what you do, but if you just take a moment and realize that maybe that culture or that person just came from a completely different set of circumstances, have a different set of values and that you should be understanding that culture or those behaviors on the basis of that historical, political, cultural aspects." - Helene Jelenc
How anthropology can contribute to a holistic perspective.The benefits of practicing active listening and note taking during interviews.The impact of different platforms and audiences on content creation.
You Will Learn
Connect with Helene on LinkedInFollow Helene on TwitterConsulting Helene (Company)Wandering Helene (Blog)
Connect With Helene
Resources
Find on episode webpage.Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast! -
About This Episode
We talk to Jo Juliana Turnbull, a freelancing marketing consultant, who shares her insights on how to build strong relationships remotely based on emotional intelligence and tidbits from her recent BrightonSEO talk on the subject.
"The higher your emotional intelligence, the better your relationships, the more successful you will be with digital marketing strategies and SEO." - Jo Juliana Turnbull
Jo is a freelancing marketing consultant in Barcelona, Spain, and the founder of Turn Digi. She was a runner up for Digital Women's Innovator of the Year in 2021. She is also an organizer of Search London, a 12-year-old organization. She has been working remotely since 2010 and has lived in 9 countries.
How can understanding and improving emotional intelligence help build better relationships and further your career?What behaviors can help build good relationships and how do they differ online and offline?What actionable steps can be taken to improve empathy skills and build strong relationships?
You Will Learn
Learn more about Turn DigiFollow Turn Digi on Twitter @TurnDigiLearn more about Search London Meetup groupFollow Search LDN on Twitter @SearchLDNFollow Jo on Twitter @SEOJoBlogsConnect with Jo on LinkedIn
Connect With Jo
Resources
Find on episode webpage.Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast! -
About This EpisodeWith the goal of empowering executives to unleash their potential, Dana Theus, CEO of InPower Coaching, offered her expertise in communication and relationship skills. We talked about how to use those skills to help persuade leadership, colleagues and overall become a better digital marketer, especially if you’re a woman.
"I do a lot of work with women, especially women on the leadership track because the system was built for men, not women. Women need an extra way to think about success that feels authentic to who they are. When we are our best selves, we will be more successful in the world."
- Dana Theus
How can digital marketers become more effective when communicating negative news?How can you become a better listener to build empathy and understanding?Tips for persuading the C-suite vs cross teams. Tips for building relationships and be more influential in virtual meetings.
In this episode, you will learn:Dana Theus helps executives activate their most authentic leadership qualities and elevate their natural abilities to grow and lead others. She is a seasoned marketing executive with experience in Fortune 500 companies, tech startups, and nonprofits.
This episode of Digital Marketing Victories is about communication & relationship skills. Dana Theus shares with us to manage your work relationships, plan your career development, and develop better leadership habits that improve your ability to be more impactful.
Lastly, she gives tips on building relationships and understanding your clients and coworkers better to be more persuasive.
If you’re interested in learning how to build relationships more effectively, learn tips for how to deliver bad news successfully, this episode is for you.
Learn about InPower CoachingConnect with Dana on LinkedInFollow Dana on
Connect With DanaHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast! -
About This Episode
In this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling moments of conflict with clients.
"The reason everyone's getting upset with you isn't about the technology, it's because you're changing the culture."
Tony Kopetchny is the co-founder and CEO of ParsonsTKO, an engagement architecture consulting firm that serves mission driven organizations. He holds a BA in Film from Temple University and an MA in International Communications from American University. He currently resides in Fort Worth, Texas with his wife, daughter and three doggies, Rocky, Apollo and Philly.
How technology affects people's behavior How to manage change within an organization The importance of audience segmentation
In This Episode, You Will Learn
Learn about ParsonsTKOConnect with Tony on LinkedInFollow Tony on Twitter @tonykopetchny
Connect With Tony
Resources
Find on episode webpage.Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast! -
About This Episode
In this episode we talk to Morgan, the Director of SEO at Statwax and dive into how she managed to grow an SEO team from just her (and she was completely new to SEO) to a five member team in under two years.
If you need to convince your agency or boss that you’re underwater and need a team, or you’re a young woman looking to advance your career in the SEO industry, this episode is for you.
In This Episode, You Will Learn
How to advance from an SEO specialist to an SEO director in under two years.How to persuade your company or management to invest in SEO resources and hires.Morgan’s strategy for growing and managing her team from one to five in less than two years.If you’re new to SEO, how you can expand your network and understanding of SEO.Connect With Morgan
Visit the Statwax websiteConnect with Morgan on LinkedInFollow Morgan on TwitterResources Mentioned
Find on episode webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
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About This Episode
WeatherFlow TEMPEST (a cutting-edge weather station that raised $2,149,547 at launch) and COFFEEJACK (a pocket-sized barista that raised $1,610,835 at launch).
In this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s marketing approach. And he’s had HUGE wins with that agency including launches such at:This episode is for you if you are launching a brand or product on crowdfunding platforms like Indiegogo, Kickstarter, or if you want us to talk about how to create a culture of empathy among your employees and integrate that empathy into your work process.
Using empathy can build stronger human relationships and be more persuasive.How to work with your clients to get them to buy into your work process.How to launch on platforms like IndieGoGo and Kickstarter with Russell Marketing’s Five Step High-Profit Launch System (Validation, Audience Acquisition, Audience Engagement, Audience Conversation, Scale & Optimize).
Key takeaways
Visit the Russell Marketing websiteVisit the Russell Gives Foundation websiteConnect with Will on LinkedInFollow Will on Twitter
Connect With Will
Resources MentionedFind on episode webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
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About This Episode
In this episode, we’re joined by Ben Bressington. Ben is the CEO of Behavior Sales, a leading personality intelligence company. He is an expert on using AI to hack influences & persuasion. In the interview, Ben shares about how you can use behavioral intelligence in sales and marketing to connect authentically and persuade more effectively.If you want to understand and learn how to influence and persuade others more effectively and faster by using AI and behavioral intelligence, then this episode is for you.
Key takeaways
How to “read the room” and pivot your message so that it’s heard on the other end.How to get to the “yes” for your digital strategy recommendations or sales pitch.What body language you should look for on Zoom as a sign that they have an objection to your sales pitch or presentation that you should address.Other sales techniques that you should be aware of to be a more persuasive digital marketer, or to ensure that you’re only talking to clients that are a good fit for you or your agency.Connect with Ben
Visit the Behavior Sales websiteConnect with Ben on LinkedInFind him on FacebookFollow Ben on Twitter
Resources Mentioned
Find on episode webpage.Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
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We are one of the sponsors of this podcast and we would love to someday sponsor yours.
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About this episode
In this episode, we have Chris Green on the show to talk about SEO skills evaluation and how to create a plan to achieve your career goals. Chris also gives his best advice on finding the best mentor for guidance, how to assess your skills of persuasion and how to get started creating an improvement plan.
Key takeaways
The different SEO skills required based on the site or industry you work in. How can you fill the gaps if you’re working on a site that needs skills outside of your skillset or your teams.What steps you can take to self-evaluate and grow your own skillset as you advance in your career.Where to find SEO resources for self-evaluation.How you can evaluate your team members and help them set goals for the year.How you can gain the skills to be more persuasive in giving SEO recommendations.Connect with Chris
Visit his personal websiteVisit the Torque Partnership websiteFollow Chris on TwitterConnect with Chris on LinkedInResources mentioned
Find on episode webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
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We are one of the sponsors of this podcast and we would love to someday sponsor yours.
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Leave Feedback
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Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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About this episode
In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy.So if you are interested in learning about utilizing videos in your business to persuade others, then this episode is for you.
Why you might want to think about replacing PowerPoint and Zoom with alternatives that are more engaging and persuasive.Why companies from various industries should start making videos, and how to get more comfortable adding video production to your workflow.How to think through new tools and tactics to become a more effective virtual speaker.How marketers can become more effective by using videos as well as more interactive virtual events.
Key takeawaysConnect with Patrick
Visit Patrick’s personal website and download a free sample of his book.Visit the Patchbay Media websiteFollow Patrick on TwitterConnect with Patrick on LinkedInSubscribe to Patrick’s newsletterPurchase Patrick’s new book Zoom Out: The Video-First PlaybookResources mentioned
Find on episode webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast! -
About this episode
In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans.
How to future-proof an organization?How does digital marketing fit into the concept of future-proofing?How does “Growth Mindset” impact digital marketing and how do you pivot your organization to embrace a growth mindset?What is the biggest opportunity with social media data that is not being used today by most businesses?
Not only does Terry walks us through his 5-step future proof process but he also talks about how important a growth mindset is in digital marketing, and how to fully maximize customer data in the planning of product and marketing.
Key takeawaysConnect with Terry
Find out what Future Proof Advisors is all aboutFuture Proof Advisors company LinkedIn pageFollow Terry on TwitterConnect with Terry on LinkedInResources mentioned
Find on episode webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast! -
About this episode
In this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards.
In the interview, Lea reveals the powerful story behind her passion in digital accessibility and how she began her career in the industry. Lea also walks us through how to ramp yourself up in making a website accessible and selling through accessibility to your clients or internal stakeholders, and the risk to your organization if you ignore accessibility.
Key takeaways
How to make websites accessible to people with disabilities?How to add accessibility to your SEO service offerings?How to test your site for accessibility?How to convince and push your clients to take action?How to encourage your clients to write about various topics?Where to find templates to help make your site more accessible?Where to find a beginner’s guide to accessibility?Connect with Lea Scudamore
Find out what Aimclear is all about.Follow Lea on TwitterConnect with Lea on LinkedInLinked resources
Available on podcast webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast! -
About this episode
In this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC.
In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts.
With a successful 25 year B2B marketing career, including digital marketing, Christina shares her marketing touch point philosophy, which she developed over her career as she struggled in meetings and boardrooms to explain the value of marketing's contributions across other departments and leaders at the organization.
How to leverage the G.R.I.T. Marketing Method to gain influence.How to be successful as an in-house catalyst for digital marketing change.How to grow your own career and your ability to influence your audience.How to develop a plan to boost revenue growth and, equally importantly, to be recognized as a catalyst.How to develop a Map of Influence that identifies all the ways you can make an impact.How to become a thought leader and rock star for all-things strategy, revenue and marketing related for your company and beyond.Christina’s acronym: G.R.I.T.: Go to Market, RPM (repeatable, predictable, measurable), Intention, and Tools to sum it all up.)
Key Takeaways
Connect with Christina del Villar
Check out her website
Follow her on Twitter
Connect with Christina on LinkedIn
Links mentionedAvailable on podcast webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
"Are you loving this episode?
Have you ever thought about creating your own episode?
You know, like having your own podcast?
What are you waiting for? Get started at PodUp.com
We are one of the sponsors of this podcast and we would love to someday sponsor yours.
Starting is as easy as creating an account at PodUp.com today.
PodUp has literally everything that you need to run a ful
Support the Show.
Leave Feedback
Tweet us at @dmvictories @kwatier Email us at [email protected]
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In TouchIf you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
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