Episodes
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How to Price Your Digital Product with Confidence
Pricing a digital product can feel overwhelming. Should you start low and increase later? Charge what your competitors do? In this episode, Lindsay breaks down the psychology behind pricing, how to determine the right price for your product, and practical strategies to confidently set (and raise!) your prices. If you’ve been second-guessing your pricing, this episode is packed with insights to help you move forward with clarity!
In this episode, we’ll discuss: 1. The Psychology of PricingWhy so many digital products end in 7 (and whether you should follow the trend).
2. Low-Ticket Offers & Pricing StrategiesWhat qualifies as a low-ticket offer and how to determine the right price.
3. The Power of Your NicheHow pricing varies between ‘need’ niches (business, health, relationships) and ‘want’ niches (hobbies, personal interests).
4. The Role of Your AudienceUnderstanding your buyers’ financial situation and how to make your product feel like a no-brainer investment.
5. Smart Launch Pricing StrategiesWhy starting with a lower price (and increasing it) can create urgency and drive more sales.
Connect with Lindsay:On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
Ready for all the advice on pricing a digital product with confidence? Hit play and let’s dive in!
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Organic Marketing, YouTube Launches, and Simple Tools for Growth
Welcome to an exciting episode where we dive into all things organic marketing and YouTube! Lindsay is sharing her theme for 2025 and takes us behind the scenes of how she’s going to use YouTube for business, explaining why she’s shifting her focus to free, value-packed content while still keeping her paid ad strategies in play.
In this episode, we’ll discuss: 1. The 2025 Theme: Organic MarketingLindsay explains her intentional approach to marketing this year, focusing on free methods like her podcast, Pinterest, and the highly anticipated YouTube channel. She emphasizes aligning actions with long-term goals instead of simply checking items off a to-do list.
2. Why YouTube?Discover why Lindsay is adding YouTube to her content strategy. She shares how video will allow her to better demonstrate processes like creating digital products in Canva or PowerPoint, and even her favorite project management tools like Airtable and Asana.
3. Tech & Tools for YouTubeLindsay gives a transparent look at her equipment and tools for podcast production. If you’re considering starting a YouTube channel, this segment is a goldmine of practical advice!
4. When to Start a YouTube ChannelLindsay breaks down who should (and shouldn’t) jump into YouTube. She’s sharing her best advice to ensure your long-form content aligns with your business goals.
5. Favorite Tools & Tips for Content CreationLindsay shares her love for Airtable and Asana, detailing how these tools keep her organized and ensure she’s focusing on intentional, revenue-generating activities. Plus, learn how SEO tools like TubeBuddy are helping optimize her YouTube efforts.
Resources Mentioned:Hey Digital Product Playbook: Learn about automated funnels to help your products sell on autopilot (https://learn.lindsaybowden.com/playbook)
100 Digital Product Ideas [freebie!] (https://lindsaybowden.com/list)
100 Teacher Resource Ideas [freebie!] (https://lindsaybowden.com/tptideas)
TubeBuddy: A must-have SEO tool for YouTube creators (https://www.tubebuddy.com/)
Airtable: A free, customizable way to organize data (https://www.airtable.com)
Streamlabs OBS: Free software for seamless screen sharing and video recording (https://streamlabs.com/)
Loom: Affordable and user-friendly for recording and storing videos (https://www.loom.com)
Connect with Lindsay:On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
Don’t miss this episode if you’re looking to level up your marketing strategy with organic methods, streamline your content creation process, or get inspired to tackle YouTube this year! These tips and strategies are approachable, actionable, and perfect for anyone ready to grow their business.
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Episodes manquant?
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20 Profitable Online Course Ideas to Transform Your Business
In this episode, Lindsay dives into the exciting world of online courses and memberships, sharing 20 profitable course ideas that are unique and hope to inspire your next digital product. Whether you're a teacher, creative, or entrepreneur, Lindsay shares practical advice on choosing your course topic, understanding the difference between courses and memberships, and the power of solving meaningful problems for your audience. If you’ve been dreaming of launching an online course but don’t know where to start, this episode is your roadmap to success!
In this episode, we’ll discuss: 1. Why Online Courses WorkOnline courses and memberships provide solutions to bigger problems, making them a significant source of income and impact. Lindsay explains the difference between self-paced courses and memberships, and how to test what works best for your audience.
2. The Power of Niching DownSpecificity sells! A course tailored for a niche audience, like “social media management for pet groomers,” is more compelling than a general course on social media.
3. Practical Tips for Course CreationStart by identifying your niche and the transformation your audience needs. If you're unsure how to start, consider Lindsay’s free training: 5 Steps to a 5K Launch.
Resources Mentioned:Lindsay’s free online course training: 5 Steps to a 5K Launch (https://lindsaybowden.com/five)
Connect with Lindsay:On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
Ready to create your first online course or membership? Tune in to this episode and take the first step toward turning your knowledge into profit!
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On-Air Coaching: Refining Your Niche and Boosting Your Course Launch Success with Charlotte
In this episode, Lindsay sits down with Charlotte, a member of the Hey Online Course™ community, to dive deep into her recent course launch. Charlotte’s course is packed with potential, and she and Lindsay discuss how to fine-tune her marketing and content strategy for her greatest chance at success.
Lindsay offers expert advice during this on-air coaching session, helping Charlotte zero in on her niche and create a stronger connection with her target audience. If you're a course creator looking for tips to level up your next launch, this episode is a must-listen!
In this episode, we’ll discuss: 1. Narrowing Your Niche for Greater ImpactDiscover why getting specific and focusing on one topic can help you establish yourself as an expert, build trust, and attract your ideal audience.
2. Streamlining Pre-Launch ContentLearn how aligning blog posts, emails, and videos with your course topic can create a cohesive strategy that builds excitement for your launch.
3. Elevating Course PresentationGet tips on professional branding, including the importance of consistent visuals and polished headshots to boost credibility.
4. Optimizing Pricing and OffersUnderstand why pricing your course based on the transformation you provide—and refining your offer—can maximize its perceived value.
5. Email and Social Media Strategies That WorkFind out how to craft engaging, emotion-driven emails and position yourself as an expert on Instagram to grow your audience authentically.
Resources Mentioned:Hey Online Course™ Program
SubjectLine.com – Email Subject Line Analyzer
Connect with Charlotte:Charlotte’s website
Get access to Charlotte’s freebie library
On Instagram: @colourfulteach
Connect with Lindsay:On Instagram: @lindsaybowden
On YouTube: @Lindsay.Bowden
This episode is your ultimate guide to refining your niche, enhancing your marketing strategy, and creating a launch that truly resonates with your audience. Listen and start building momentum for your next digital product success!
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The Importance of Effective Web Design with Stacy Aguilar
In this episode, Lindsay sits down with the talented Stacy Aguilar, a web design and branding expert who specializes in helping creative educators, course creators, and impactful brands build their digital presence. Stacy shares her inspiring journey from advertising and teaching to thriving as a freelance web designer. Together, Lindsay and Stacy dive deep into the essentials of web design and branding, offering actionable tips to elevate your online presence.
In this episode, we’ll discuss: 1. The Role of a Website in Your Business SuccessYour website is your digital storefront! Stacy explains why visual appeal and user experience (UX) are crucial for making a strong first impression and guiding visitors toward key actions.
2. When to Create a WebsiteShould you start with a website or wait? Stacy shares her perspective on when entrepreneurs, especially teacher-authors and course creators, should invest in a website—and when a DIY approach might be enough to get started.
3. Optimizing Your Website for Maximum ImpactFrom the value of a clear “above the fold” message to strategic navigation and thoughtfully placed calls-to-action, Stacy provides a roadmap for creating a seamless user journey.
4. Design Tips for a Professional LookLearn why white space is your best friend, how modular layouts can enhance balance and structure, and why segmenting pathways by visitor goals (not just demographics) is key for serving a diverse audience.
5. Lindsay’s Personal Branding JourneyLindsay shares how she unified her two businesses under a cohesive digital brand, offering insights into refining brand strategy, updating visuals, and designing user-friendly experiences.
Connect with Stacy:Stacy’s Website
On Instagram: @stacyeaguilar
Ready to elevate your website? Check out Stacy’s design services!
Connect with Lindsay: Check out Lindsay's website that Stacy designed!On Instagram: @lindsaybowden
On YouTube: @Lindsay.Bowden
Whether you're just starting out or looking to optimize your online presence, this episode is packed with practical advice to help you build a website that wows your audience and grows your business. Tune in, take notes, and start taking action today!
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How We Launched the Digital Product Mama Podcast
In this episode, Lindsay is joined by her online business manager, Emily, to share the behind-the-scenes journey of how to start a podcast. From the initial spark of inspiration during a coaching weekend in Chicago to the detailed workflows that keep the podcast running smoothly, Lindsay and Emily cover it all. Whether you’re considering starting your own podcast or just curious about the process, this episode is packed with practical tips, relatable challenges, and motivational insights to help you take the next step.
In this episode, we’ll discuss: 1. The Why Behind the PodcastLindsay explains how her business coach encouraged her to start a podcast to grow her email list and focus on organic traffic. Though initially hesitant, she found podcasting to be a great fit for her skills and goals.
2. The Setup and LaunchLindsay and Emily share how they chose the podcast name, created cover art, planned episodes with ChatGPT, tackled hosting platform challenges, and uploaded a trailer to prepare for launch.
3. The Equipment and ToolsThey discuss which equipment to use, like a microphone and webcam, optimizing sound quality, and creating video content to extend the podcast’s reach.
4. Systems and Workflows for Podcast ProductionThey outline using a project management tool like Asana for task management, detailing steps like outlining, recording, and marketing episodes, plus streamlining interviews with tools like Google Forms and scheduling links.
5. Repurposing and Marketing StrategiesThey highlight how to repurpose content, promoting through Instagram, email campaigns, and Pinterest, and incorporating lead generation through freebies and offers.
Resources Mentioned:Libsyn Hosting Platform: https://libsyn.com
Lindsay’s favorite podcasting equipment: https://www.amazon.com/shop/lindsaybowden/list/GESJKIHNM1KT?ref_=aip_sf_list_spv_ofs_mixed_d
Asana Project Management Tool: https://asana.com
Canva: https://www.canva.com
CapCut: https://www.capcut.com
ChatGPT: https://openai.com/chatgpt
Captivate Hosting Platform: https://www.captivate.fm/
Connect with Lindsay:On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
Ready to start your own podcast?Tune in for actionable advice, encouragement, and behind-the-scenes insights to help you take the leap. Don’t forget to subscribe and leave a review—we love hearing from you!
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Create a Digital Product Over the Holidays!
Looking to make the most of your holiday break? In this episode, Lindsay shares how you can leverage your time with digital products to create easily, even during a busy season. Whether you’re a teacher, mom, or entrepreneur, this episode provides actionable advice for getting started with mini-courses, PDF guides, or other low-ticket offers. Lindsay breaks it all down into easy, achievable steps so you can head into 2025 with confidence and a new product to offer!
In this episode, we’ll discuss: 1. Permission to Rest or WorkIt’s okay to take a complete break over the holidays! But if you’re a go-getter ready to gear up for 2025, Lindsay has you covered with ideas for quick, impactful projects.
2. Create a Mini-CourseRecord 5–10 short, specific videos for a smaller, low-ticket product. Use simple tech like your smartphone, Loom (free for 10-min videos), and Canva for slides.
Examples: “Gluten-Free Sourdough Bread,” “Declutter Your Closet in Five Days,” or “Self-Care Routine for Busy Moms.”
3. Design a PDF Guide or PlaybookPerfect for niches that don’t require video, like recipes or organizational tips. Use tools like Canva to make it easy to design professional, eye-catching guides.
Examples: “30 Gluten-Free Baking Recipes,” “Social Media Content Planner for Entrepreneurs,” or “Beginner’s Guide to Email Marketing.”
4. Hosting Your Digital ProductsKeep it simple with platforms like YouTube (unlisted videos) or Google Docs/PDFs with clickable links.
5. Market Research TipsUse Facebook groups and online communities to identify specific customer pain points and needs. Create solutions that are easy to consume and solve a focused problem for your audience.
Resources Mentioned:Canva Design Tool: https://www.canva.com
Loom Recording Software: https://www.loom.com
Amazon List of Favorite Tech Tools: https://www.amazon.com/shop/lindsaybowden/list/GESJKIHNM1KT?ref_=aip_sf_list_spv_ofs_mixed_d
Hey Digital Product Playbook: https://learn.lindsaybowden.com/playbook
Connect with Lindsay:On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
This episode is packed with motivation and ideas to help you take your next big (or small!) step toward creating a successful digital product. Whether you’re starting small or diving deep, Lindsay’s tips will help you move forward with confidence.
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Caregiving, Courses, and Pricing Strategies with Annie Kulik
In this episode, Lindsay sits down with Annie Kulik, a member of the Hey Online Course™ program, to talk about her unique business, Montebloom, and to share advice on launching an online course. Annie’s business is dedicated to supporting caregivers of individuals with dementia, using Montessori principles to help caregivers implement practical, actionable solutions at home. She shares the story behind her course creation, pricing strategies, and how she’s building her business to reach those who need it most.
In this episode, we’ll discuss: 1. Annie's Journey to MontebloomAnnie shares how her personal experience with intergenerational care and her professional background in dementia care led her to create Montebloom, a business designed to help caregivers implement Montessori principles for better dementia care at home.
2. Pricing Strategies for Courses and ConsultingLindsay offers practical advice on pricing your services, recommending higher rates for consulting compared to online courses.
3. Launching an Online CourseLindsay and Annie discuss the importance of using a waitlist to build anticipation for a course launch. They dive into strategies like beta launches and setting a target release date to maintain momentum and secure commitment from participants.
4. Social Media Strategies for Niche MarketsAnnie and Lindsay talk about the power of Instagram for building trust and reaching a younger audience, especially those who may eventually become caregivers. They explore how to leverage Instagram and Facebook together to grow an online presence in sensitive niches like dementia care.
Resources Mentioned:Brittany Ratelle’s Creative Contracts: use code lindsayb at checkout for a discount (https://creativecontracts.co/)
Connect with Annie:Montebloom website (https://www.montebloom.com/)
Email Annie: [email protected]
Join the waitlist for Annie’s course (https://www.montebloom.com/course)
Annie’s free training: 7 Simple Solutions for 7 Challenging Behaviors in Dementia Care (https://www.montebloom.com/resources)
Connect with Lindsay:On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
We hope you’re feeling motivated to take the next step in your online course journey! Be sure to check out all the resources mentioned, and stay tuned for more episodes packed with actionable tips and inspiration!
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Balancing Motherhood, Teaching, and Entrepreneurship with Erica Garcia
In this episode, Lindsay welcomes Erica Garcia, a math teacher, mother of four, and founder of Legacy of Presence. Erica’s inspiring journey offers a heartfelt glimpse into how she juggles full-time teaching, running a business, and motherhood while staying grounded in her mission of being a present and engaged parent.
If you’ve ever struggled with feeling overwhelmed by endless to-do lists or found yourself longing for more meaningful connections with your family, this episode is for you! Erica shares her personal experiences and actionable strategies to help you prioritize what matters most and create systems that empower both your family life and entrepreneurial journey.
In this episode, we’ll discuss: 1. The Importance of Being Present
Erica reflects on how quickly children grow and how true presence goes beyond physical availability to include mental and emotional attentiveness.
2. Creating Routines that Work for Your FamilyDiscover how intentional planning and streamlined routines—like morning systems—can reduce stress and create more time for what truly matters.
3. Grace Over Perfection
Erica reminds us that motherhood and entrepreneurship are journeys, not destinations. It’s okay to embrace imperfection and give yourself grace along the way.
4. The Power of Small, Intentional ActionsFrom finding 10 minutes for meaningful engagement with your kids to building routines that adapt to life’s seasons, Erica shows how even small steps can create lasting impact.
Connect with Erica:On Instagram: @LegacyofPresence (https://www.instagram.com/legacyofpresence)
Explore resources and inspiration on her website: http://www.legacyofpresence.com
Connect with Lindsay:On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
Tune in to this motivating and heartfelt conversation that will leave you feeling empowered to take charge of your time, your priorities, and your presence. Let’s build intentional systems and embrace the journey—one small step at a time!
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6 Ways to Work Less and Earn More During the Holidays
The holidays are here! It’s the most wonderful (and busiest) time of the year. In this episode, we’re diving into six actionable strategies to help you work less and earn more income this holiday season—and maybe even more than you expected. You’ve been working hard to build your business, and you deserve to enjoy time with your family *and* see your efforts pay off. Let’s make that happen!
In this episode, we’ll discuss: 1. Automate Your SalesSet up automated sales funnels that keep the income rolling in even while you’re sipping hot cocoa. Not sure where to start? Check out Episode 42 for a deep dive and grab the Hey Digital Product Playbook for step-by-step guidance (Psst... it’s on sale this Friday!).
2. Repurpose Like a ProMaximize your content by reusing high-performing Instagram Reels or repurposing your cornerstone content across multiple platforms. Save time and let your best ideas work harder for you.
3. Leverage AffiliatesFind affiliates for your products or become an affiliate for others. It’s a win-win way to boost income without creating something new.
4. Plan and Schedule PromotionsPrep your holiday promos—whether it’s a flash sale, Black Friday deal, or a December surprise—and let automation do the heavy lifting while you relax.
5. Focus on Money-Making ActivitiesStick to income-generating tasks like promo emails and sales. Don’t stress about perfect Instagram grids or weekly newsletters—your audience will understand.
Resources Mentioned:
Episode 42: 3 Automated Funnels You Have to Try (https://lindsaybowden.com/podcast/042/)
Connect with Lindsay:On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
Enjoy the holidays, focus on what truly matters—your family—and don’t forget to celebrate all your hard work this year. You’ve got this!
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5 ChatGPT Prompts to Transform Your Digital Product Journey
In this episode, Lindsay shares 5 ChatGPT prompts to 5X your success when creating and selling digital products. Whether you're crafting educational resources, online courses, or low-ticket offers, Lindsay shares her proven prompts to help you brainstorm ideas, outline your products, and even market them effectively. If you're ready to save time, get inspired, and take your digital products to the next level, this episode is for you!
In this episode, we’ll discuss: 1. Leverage ChatGPT for Market ResearchDiscover how to use Facebook groups and search prompts to uncover your audience’s pain points and questions. Learn how to turn this research into a goldmine of product ideas tailored to your niche.
2. Craft Your Perfect Digital ProductUse ChatGPT to outline your product step by step, whether it’s a PDF guide, online course, or membership program.
3. Set Up a High-Converting FunnelLet ChatGPT help you write a 3-email sequence to nurture leads and sell your product automatically. Learn how to tailor the email tone and style to resonate with your audience.
4. Boost Your Sales with Instagram ReelsGenerate reel ideas, text overlays, and captions to promote your lead magnet and get people into your funnel. Learn how to use tools like ManyChat for seamless automation.
5. Personalize ChatGPT for Your BusinessFind out why telling ChatGPT about your niche and audience is essential for getting personalized, actionable responses.
Resources Mentioned:ChatGPT by OpenAI: Create a free account at openai.com (https://openai.com)
Hey Digital Product Playbook: Learn how to set up your email list and create low-ticket products (https://learn.lindsaybowden.com/playbook)
Hey Online Course Program: A step-by-step guide to building and launching your course or membership (https://learn.lindsaybowden.com/course)
ManyChat: Automate Instagram DMs and streamline your funnel (https://manychat.com/)
Episode 003: Finding Your Digital Product Niche (https://lindsaybowden.com/podcast/003/)
Connect with Lindsay:On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
This episode is packed with actionable tips to simplify your workflow and use ChatGPT prompts to 5X your success on your digital product journey. Don’t forget to subscribe, leave a review, and share with your fellow digital product creators!
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From Classroom to Author: Launching Your First Book with Juliana Tapper
In this special episode, we’re talking with Juliana Tapper, a teacher-turned-consultant and author, who shares her journey to writing and launching her first book, Teaching 6-12 Math Intervention. Juliana takes us through the inspiration behind her book, the steps involved in the writing process, and her strategic game plan for a successful launch. From setting up effective funnels to deciding between traditional and self-publishing, this episode is packed with insights on how to launch your first book for educators, digital entrepreneurs, and aspiring authors.
In this episode, we’ll discuss: 1. Finding OpportunityDiscover how Julianna’s presentation at ASCD, a national conference, connected her with a publisher and provided invaluable networking for educators and consultants alike.
2. Building an Email ListWith over 16,000 subscribers, Juliana explains how her list helped her launch, sharing tips for growing a list through paid ads and a mini-workshop funnel that builds authentic relationships with her audience.
3. Marketing StrategyTo engage early supporters, Juliana offers exclusive pre-order bonuses. She shares how she uses her email list and social media to build excitement and inspire her audience to get involved.
4. Funnels for Success & The Importance of a Good Funnel in MarketingJuliana emphasizes the necessity of having a well-structured funnel to market any digital product. In today’s digital landscape, a solid funnel is essential to reaching an audience and driving engagement.
5. Traditional Publishing vs. Self-PublishingChoosing traditional publishing, Juliana wanted to ensure her book appealed to both teachers and administrators. She remained highly involved in creative aspects like the cover design and title, balancing her goals with the reach a traditional publisher offers.
For those interested in self-publishing, Juliana recommends Published. by Chandler Bolt, a guide that offers self-publishing strategies. In certain niches, self-publishing can offer greater control over royalties, pricing, and marketing.
Resources Mentioned:Juliana’s Book: Teaching 6-12 Math Intervention (Available for pre-order!) (https://www.collaboratedwithjuliana.com/preorder)
Juliana’s Free Workshop: From Failing to Flourishing (https://www.collaboratedwithjuliana.com/engage)
Published. by Chandler Bolt
Hope House (https://hopehousecolorado.org/)
Connect with Juliana:On Instagram: @collaborated.with.juliana (https://instagram.com/collaborated.with.juliana)
Juliana’s website: https://www.collaboratedwithjuliana.com/
Connect with Lindsay:On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
Tune in and discover how to turn your expertise into a meaningful book launch that makes an impact!
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20 Profitable Digital Product Ideas to Launch This Holiday Season
The holiday season is right around the corner, and it’s the perfect time to launch a digital product! In this episode, we dive into 20 unique, niche-specific profitable digital product ideas that can be created just in time to serve holiday shoppers. Whether you're looking to create a mini-course, an eBook, or printable planners, these ideas cover a wide range of audiences—from busy moms and teachers to Etsy sellers and beyond. Plus, if you’re dreaming of launching a full course or membership, we’re sharing practical tips on how to make it happen before the holidays. Let’s make this holiday season your most profitable one yet!
In this episode, we’ll discuss: 1. Why the Holidays Are Prime for Digital Product SalesWith the holiday season being a high-spend time of year, it’s the ideal opportunity to launch a digital product, especially a smaller or niche-focused offer.
2. 20 Niche Digital Product Ideas to Inspire YouFrom a self-care journal for working moms over 40 to a gratitude journal for special education teachers, Lindsay highlights specific ideas that can easily be created and marketed to defined audiences.
3. Practical Tips for Creating and Launching Your ProductLindsay explains how to use tools like Canva to quickly create beautiful digital products, including journals, planners, and printable kits.
4. Beta Launch Tips for Course and Membership CreatorsFor those looking to create a more comprehensive offer, Lindsay shares how to beta launch a course or membership—starting with three core modules and adding content as students progress.
Resources Mentioned:Canva: for designing printables, planners, and digital kits (https://www.canva.com/)
Connect with Lindsay:On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: https://www.youtube.com/@Lindsay.Bowden
Follow us and leave a 5 star review on Apple Podcasts or Spotify
Tune in next week for more tips on making this holiday season your best yet!
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Get Ready for a Profitable Black Friday!
With Black Friday only weeks away, it's time to plan a strategy to maximize your sales! In this episode, we're diving into how to make extra money this Black Friday and Cyber Monday, with actionable tips to start prepping now. Whether you have a product ready or are just getting started, this episode offers all the insights you need to create a Black Friday sale that stands out.
In this episode, we’ll discuss: 1. Building an Email List & FreebieNow’s the time to create a freebie that will build your email list, so you’ll have an audience ready to purchase by Black Friday.
2. Creating a Paid ProductIf you don’t have a paid product yet, there’s still time! This episode gives you ideas on products that are quick to create, like eBooks, mini-courses, or even coaching sessions.
3. Crafting an Irresistible DiscountWe’ll talk about finding a sweet spot for discounts. You want it steep enough to stand out but still profitable.
4. Getting Creative with Bonuses & BundlesLearn how to offer bonus products, bundles, and even VIP programs that can start after the holidays.
Resources Mentioned:
ChatGPT (https://chat.openai.com): For quick Black Friday promotion ideas, tell ChatGPT about your offers, and it will generate ideas in seconds!
Grab my list of over 100 profitable digital product ideas: LindsayBowden.com/list
Connect with Lindsay:Instagram: @LindsayBowden (https://www.instagram.com/lindsaybowden/)
Whether you’re a Black Friday pro or planning your first sale, this episode will get you excited and ready to boost your holiday profits!
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Legal Essentials for Digital Product Creators with Brittany Ratelle
In this episode, we're diving deep into getting your digital product business legal with Brittany Ratelle, a lawyer specializing in helping creatives and educators. Brittany shares invaluable insights on everything from contracts and intellectual property (IP) to running a side business as a teacher. Whether you're selling on Teachers Pay Teachers (TPT) or launching digital products on your own website, this episode is packed with actionable advice to help you protect your work and stay legally legit.
In this episode, we’ll discuss: 1. The Basics of Legal Protection for CreatorsBrittany explains the essential contracts every creator should have in place, such as a privacy policy and terms and conditions for your website.
She emphasizes the importance of an independent contractor agreement when working with freelancers or hiring a virtual assistant, ensuring that both parties are clear on expectations and responsibilities.
Understanding intellectual property (IP) is crucial. Brittany covers why copyright and trademark protections are important for your business and how they ensure you keep ownership of your original creations.
2. Setting Up Your LLCProtect yourself by establishing your business as an LLC (Limited Liability Company), especially if you're selling online or working with contractors.
Brittany provides a clear explanation of what an LLC does and why it’s so important for minimizing personal risk.
She also discusses the pitfalls of waiting too long to establish your LLC and the steps to take once you're ready to start your business.
3. Teachers and TPT – Navigating Contracts and IP OwnershipOne common concern is that many teachers have clauses in their contracts stating that anything they create is property of the school. Brittany shares how to protect yourself by negotiating an IP Assignment Agreement with your school, which clarifies that anything created on your own time and resources belongs to you.
She also highlights how important it is to read your contract carefully and understand your rights, especially if you’re planning to sell on platforms like Teachers Pay Teachers.
4. Avoiding Common Legal MistakesBrittany shares the top mistakes she sees creators make, such as not verifying that their business name or products aren’t already trademarked. A thorough trademark search and ongoing Google Alerts can help protect your brand.
She also stresses the importance of using legally compliant media, like royalty-free music or images, especially for social media and promotional materials. Commercial music used in ads can lead to copyright violations, so make sure to use licensed tracks or safe alternatives.
5. Practical Tips for Protecting Your WorkAdvocate for yourself when it comes to your IP—understand your rights and ensure you're clear on what belongs to you versus what belongs to your employer.
Make sure to utilize any contracts or legal templates you invest in. Brittany’s advice: don’t let those contracts gather dust in a folder; they’re meant to protect you, so put them to use!
Resources Mentioned:Lawfully Ever After: Brittany's course that helps creators set up their business legally, including LLC formation, IP protection, and more.
Brittany’s Creative Contracts Shop: A collection of ready-made legal templates designed specifically for creatives and small business owners. (Don't forget to use my affiliate code LINDSAYB for 30% off Brittany's legal templates in her shop!)
Connect with Brittany:Website (https://brittanyratelle.com/)
Instagram: @BrittanyRatelle (https://www.instagram.com/BrittanyRatelle)
Connect with Linsday:Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden/)
Website (https://lindsaybowden.com/)
This episode is a must-listen for any creator, teacher, or entrepreneur looking to protect their business from legal risks. From contracts to trademarks, Brittany breaks down complicated legal topics into easy-to-understand advice, empowering you to get your digital product business legal.
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How We Built a Business from Scratch Part 2: Funnels, Reels, and Sales Strategies
In this episode, Lindsay and her online business manager, Emily, dive deeper into how they launched a brand-new business from scratch over the summer. Last week, they shared their journey through niche selection, starting an email list, and building their first digital products. Now, they’re focusing on the next critical step of selling your product–including Lindsay’s viral Reel formula that helped her get her first sale in just 16 days!
In this episode, we’ll discuss: 1. The Importance of FunnelsLindsay explains how they set up automated funnels for Instagram, Facebook, and other platforms to turn leads into sales. She also shares the three must-have funnels every entrepreneur needs, previously discussed in Episode 42.
2.Building from ZeroLindsay and Emily talk about the challenges and rewards of growing a brand new Instagram account from scratch, including the setup process, creating content, and staying consistent.
3. The Power of ReelsLindsay's viral Reel success story is proof that you don’t need a big following starting out. She shares her viral Reel formula that helped her Reel hit over 12 million views.
4. Consistency is KeyEmily and Lindsay emphasize the importance of showing up regularly, whether it’s on Instagram or any other platform. Consistency and patience are crucial for organic growth.
5. Social Proof & SalesDiscover how growing a following on Instagram not only boosts visibility but also builds trust with potential customers, leading to sales—even from low-ticket products like a $14 ebook!
Resources Mentioned:Episode 42: The 3 Automated Funnels You Have to Try
Hey Digital Product Playbook
Viral Reel Example: Watch the reel that hit 12 million views here
Instagram Kickstarter
Connect with Lindsay:Instagram: @LindsayBowden
New Instagram Account: @KindaCrunchyFam
If you enjoyed this episode, don’t forget to subscribe and leave a review to let us know how this content is helping you build your dream business! See you next week!
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Building a New Business from Scratch: My Secret Summer Project
In this episode, Lindsay is joined by her business manager, Emily, for a deep dive into their secret summer project. They each started a brand new business from scratch to see if it's still possible to sell digital products in today’s saturated online marketplace. Spoiler alert: They had a blast, learned tons, and are ready to share all the behind-the-scenes details with you!
Lindsay and Emily are spilling the beans on their summer business experiment that put them back in the shoes of beginners. They started with no email list, no social following, and completely unrelated niches to their regular businesses. Their goal? To see how quickly they could go from zero to selling their first low-ticket digital products. Now they want to share the step-by-step process they followed, their unique niches, and how they navigated everything from brainstorming to product creation, all while juggling life’s demands.
In this episode, we’ll discuss: 1. Starting from ZeroLindsay and Emily share why they wanted to put themselves in the position of a beginner, testing if it's still possible to grow a business in today’s crowded market.
2. Choosing a NicheDiscover how both hosts picked niches based on personal experiences. Lindsay’s new business, Kinda Crunchy Fam, focuses on gluten-free living, while Emily launched Girls Who Hate Sports, aimed at helping women connect with their partners through sports (even if they hate it!).
3. Creating Digital ProductsThey discuss how they each created a low-ticket digital product in just a few weeks, sharing how Lindsay made a gluten-free snack guide and Emily designed fun football-related activities for women.
4. Building an AudienceLearn about the importance of creating lead magnets to grow an email list from scratch and hear what freebies Lindsay and Emily offered to attract their target audiences.
5. The Power of Small Ticket OffersThey explore why small-ticket digital products (under $100) can be a perfect entry point for new entrepreneurs, requiring less time to create and easier to sell without big marketing launches.
Resources Mentioned: 100+ Profitable Digital Product IdeasThis [free] download will help you brainstorm your perfect first digital product and you inspire you to get started building that digital product business! (https://lindsaybowden.com/list)
Hey Digital Product PlaybookLindsay’s guide that outlines everything you need to know about starting from zero and selling your first small-ticket digital product. Grab it here. (https://lindsaybowden.com/playbook)
FlodeskThe email service provider Lindsay used to build her email list and sell her products. (https://flodesk.com/)
Connect with Lindsay:Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)
Website: https://lindsaybowden.com
This episode is packed with actionable advice for anyone who wants to start a new business from scratch. Whether you're at square one or looking to try a new niche, Lindsay and Emily's experiences will inspire and guide you every step of the way.
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Big Changes, Exciting Updates, and How I Can Help You Create and Sell Digital Products
In this episode, we're diving into all the exciting updates and changes happening in my business! From a new podcast name to streamlined offers, this episode is your go-to guide for understanding how I can help you create and sell digital products, no matter where you're starting from. Whether you're a teacher looking to create educational resources, or an entrepreneur ready to build an online course or membership, I've got something for you. I walk you through each of my three main offers, so you’ll know exactly where to start to build your business for Q4 and beyond!
In this episode, we’ll discuss: 1. New Podcast Name and Expanded FocusSay hello to Digital Product Mama! We’ve expanded from just courses and memberships to include teacher resources and smaller-ticket digital products.
2. Merging Two BusinessesOver the summer, I merged my teacher-focused business with my general digital product business to streamline everything under the Lindsay Bowden brand, making it easier for you to find the right support.
3. Offers Tailored to Your NeedsThe Resource Academy™ is perfect for teachers, tutors, and homeschool moms who want to create and sell educational printables and digital resources.
Hey Digital Product Playbook is for anyone ready to create a smaller-ticket digital product, like an ebook or mini course, and sell it with email lists and Instagram.
Hey Online Course™ is for those who want to take it to the next level by building and launching a full online course or membership.
4. Free Trainings & DiscountsEach offer comes with a free training that will help you get started and unlock exclusive discounts.
Resources MentionedFree teacher training & The Resource Academy™ discount: https://lindsaybowden.com/teacher
Hey Digital Product Playbook: https://lindsaybowden.com/playbook
Free online course training & Hey Online Course™ discount: https://learn.lindsaybowden.com/course-training
Connect with LindsayInstagram: @lindsaybowden (https://instagram.com/lindsaybowden)
If you’re ready to get started on your digital product journey, tune in, grab those links, and let’s make Q4 your most productive yet!
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Creating and Selling Teacher Resources Successfully!
In this episode, we're diving deep into how to build a successful TPT store and sharing insider tips that have helped countless educators turn their passion into a thriving business. If you're a teacher looking to create and sell your resources, this episode is packed with actionable steps to help you along the way!
In this episode, we’ll discuss: 1. Invest in a Premium Seller AccountLindsay stresses the importance of upgrading to the premium seller account ($60/year), which allows you to earn 80% of your sales. Even if you’re just starting, this investment will quickly pay off.
2. Create Eye-Catching CoversWhen potential buyers are scrolling through TPT, your cover photo is their first impression. Lindsay offers tips on creating covers that stand out without being overly busy and encourages you to look at what grabs your attention in other stores.
3. Craft Effective Titles & DescriptionsMake sure your titles contain relevant keywords that teachers would search for. Descriptions should be clear, include keywords, and highlight the unique features of your resource.
4. Utilize Previews and ThumbnailsUse the preview and thumbnail sections to show the most important elements of your product. Lindsay discusses how video previews can be especially powerful in giving potential buyers a clear sense of what they're getting.
5. Seek Mentorship and Use TemplatesWhether it's through one-on-one coaching or a program like The Resource Academy, Lindsay emphasizes the importance of mentorship to avoid wasting time.
Resources Mentioned:Sign up for The Resource Challenge [it’s free!]: https://www.lindsaybowden.com/challenge
Connect with Lindsay:On Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)
This episode is full of practical advice to help you build a successful TPT store and turn your ideas into a reliable source of income. Whether you’re just starting or looking to improve your existing store, these tips will guide you to success!
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How to Create Profitable Teacher Resources on Teachers Pay Teachers
Are you a teacher, homeschool mom, or someone interested in selling educational resources? This episode is for you! In this episode, Lindsay shares her inspiring journey of creating and selling teacher resources on Teachers Pay Teachers (TPT), a side hustle that allowed her to replace her full-time teaching salary. From crafting lesson plans to developing entire curriculums, Lindsay provides actionable steps and educational resource ideas for those looking to start or grow their own TPT stores.
Get ready to dive into 20 profitable educational resource ideas that have made Lindsay's community members top sellers! Whether you're a seasoned teacherpreneur or just starting, this episode will leave you feeling motivated and equipped with the tools to create resources that sell.
In this episode, we’ll discuss: 1. Lindsay's Journey to Success on TPTLindsay shares how she went from creating resources for her classroom to replacing her full-time teacher income by selling them on TPT. She emphasizes that while the work isn't easy, it can lead to passive income over time.
2. Top 20 Profitable Teacher Resource IdeasLindsay highlights resource ideas shared by members of The Resource Academy community, from choice boards to color-by-number worksheets, clip art, and even full curriculums. Get inspired with creative ideas that are simple to create and in demand.
3. Starting on Teachers Pay TeachersLindsay recommends starting on TPT due to its built-in traffic, making it easier for beginners to gain traction. She also explains how you can eventually expand to other platforms like Etsy or your own website.
4. The Power of Time-Saving ResourcesTeachers are busy, and even simple resources like editable pacing guides or snack calendars can sell well because they save time. Lindsay encourages listeners to not overcomplicate things—the key is to create valuable, time-saving materials for teachers.
5. Join the Free ChallengeReady to take the leap? Join Lindsay’s free challenge starting September 20th, where she teaches how to create and successfully sell teacher resources on TPT.
Resources Mentioned:Join the Free Teacher Resource Challenge (it starts September 20th!): https://lindsaybowden.com/challenge
Connect with Lindsay:On Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)
This episode is packed with actionable tips, inspiring stories, and tons of motivation to help you create a thriving teacher resource business on Teachers Pay Teachers. Tune in and start building your dream side hustle today!
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