Episodes
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On the latest episode of Direct Approach Wayne welcomes special guests and industry legends Al Bala and Alex Hoffman to the show for an in depth look at what it takes to build meaningful connections and thrive in Hispanic and Latino regions. With a proven track record in international markets, both Al and Alex offer invaluable insights on cultural understanding, product adaptation, role of technology and more for success in these markets.
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In this special episode, we highlight key insights from the DSN Fall Direct Selling University event. Discover actionable strategies to refine your compensation plans, the game-changing impact of AI in direct selling and how micro-commitment campaigns are driving conversions. Youâll also learn about the importance of building strong leadership, embracing flexibility and leveraging technology to enhance your business. Donât miss out on these powerful takeaways shaping the future of the industry!
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Episodes manquant?
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On the latest episode of Direct Approach host Wayne Moorehead talks with industry experts Heather Chastain, Brett Duncan and Blake Mallen. Theyâll dive into industry trends, compensation plan innovations and the complex world of regulatory and compliance issues. Plus, get the surprising truth behind direct sellingâs battle with affiliate marketing and learn how to leverage AI to transform your strategies and boost efficiency. Theyâll also share their favorite takeaways from the recent DSU.
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In the latest Direct Approach episode, Wayne talks with Amber Olson Rourke co-founder and President at Neora. A Stevie award-winning podcast host and recognized by DSN as a top 40 under 40 executive, Amber is no stranger to the direct selling space. In this candid conversation, she brings a wealth of knowledge on leading through challenges, navigating economic pressures and more. Her unexpected insight into the power of energy could revolutionize the way you approach leadership.
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On the latest Direct Approach episode, Wayne Moorehead and pawTree Founder & CEO Roger Morgan discuss the Test-Learn-Scale approach, elevating brand positioning and enhancing customer retention. A distinguished figure in direct selling, Roger brings extensive experience from his strategic roles at Boston Consulting Group, Walt Disney, Imagineering, and KPMG. He also led pawTree to impressive milestones, such as inclusion in the Inc. 5000 and the DSA Rising Star Award.
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On the latest episode of Direct Approach âBuilding a Science-First Direct Selling Brand with Staying Powerâ Wayne and Daniel Picou take an in-depth look at the importance of open communication, cultural sensitivity, and collaboration in building a thriving global enterprise. A successful entrepreneur and Founder and CEO of Three International, Daniel Picou boasts a wealth of experience in the direct selling industry.
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In the latest episode of Direct Approach, Wayne talks with Plexus CEO Gene Tipps. Gene brings over 25 years of experience in the direct selling space, encompassing a diverse range of leadership roles across startups and multimillion-dollar organizations. With a proven track record in operational excellence and strategic oversight, his transition to CEO at Plexus offers a wealth of knowledge that will resonate with aspiring and current leaders.
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This episode of Direct Approach features Ryan Scott, Neumiâs Chief Strategy Officer. Ryan shares Neumiâs inspiring story and explains how they empower distributors and embrace data to keep their strong startup momentum going. Ryan and Wayne are joined by Mike Tingey and Brandon John from Fluid, the innovative company behind the most talked about app in the channel. Learn what the app has done for Neumi and discover what it could do for you!
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This episode of Direct Approach features Peter Maddox, President of Canadaâs Direct Sellers Association. Peter provides a Masterclass on how direct selling companies can thrive in Canada and explain the regulatory ins and outs of the market. Heâll also share his expertise on the generational shifts impacting the channel, the vital role of storytelling and how technology fuels future success! Join Wayne and Peter as they cover all this and more in a canât-miss episode!
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This episode of Direct Approach features Heidi Leist, Founder and CEO of Lemongrass Spa. Heidi shares how her passion for toxin-free skincare products led her to build a thriving company. Youâll discover how Heidiâs innovative approach to marketing and retention has created a culture that emphasizes personal interactions and unwavering belief. And you donât want to miss her fresh takes on product development and promotions! Join Wayne and Heidi as they cover all this and more in this lively episode!
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Donât miss this one-of-a-kind episode of Direct Approach featuring Chris
McDermott, CEO of UK-based The 1:1 Diet by Cambridge Weight Plan. Chris shares
fascinating insights from across the pond, including the unique challenges and
opportunities of leading an employee-owned company; powerful PR strategies
specifically for direct selling; and the importance of developing your own leadership
style. Join Wayne and Chris as they cover all this and more in a candid episode! -
This episode of Direct Approach provides a blueprint to sustainable successâyouâll come away with a clear understanding of how PM-International has been able to achieve year-over-year growth for THREE DECADES! Join Wayne and his guest Gordon Hester, PMâs CSO of the Americas. Theyâll cover PMâs strategies in a candid conversation full of actionable insights and advice. Next level your growth with key takeaways from PMâ#6 on DSNâs Global 100.
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This episode of Direct Approach takes a look at Young Livingâs origin story with Mary Young, the companyâs inspirational Co-Founder & CEO. Mary recounts how the company started and the lessons theyâve learned about building belief, staying true to your roots and the importance of believing in your products and their potential. Youâre sure to be inspired and encouraged by Maryâs story of this successful company built with passion and purpose.
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This episode of Direct Approach provides invaluable insights into Hispanic and Latino markets
with Armand Puyolt, the impactful, inspirational Founder & CEO of Vida Divina. Join Armand as they discuss some surprising strategies regarding international expansion and acquisitions. These philosophies might be just what you need to master this growing market. PLUSâArmand shares the five empowering success secrets he teaches his field. -
This episode of Direct Approach highlights the field recruitment strategies you need right now. Host Wayne Moorehead and fellow industry experts Heather Chastain and Brett Duncan unpack the underlying issues behind the channelâs stagnant growth. Old recruitment philosophies arenât getting the results we want, and companies are looking for strategies that ignite and empower their field. Wayne, Heather and Brett will share the success strategies you need to stop the stagnation. PLUSâtheir favorite moments and key takeaways from DSUâitâs all on the Direct Approach!
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Unlock the secrets to cross-cultural success in direct selling with our latest episode of Direct Approach! Join Wayne as he delves into an inspiring conversation with Kenya Vergara Zatarain, an executive leader continuing her family's 32 year legacy with Omnilife. Discover how Omnilife rose to rank 21 on the 2024 Global 100 List, earning $633 million in annual revenue for 2023. Kenya shares invaluable insights into Omnilife's strategic approach, rooted in cultural understanding and personal connections. From their founding vision to innovative marketing strategies, learn how authenticity and hard work pave the path to success in Latin America and beyond. Tune in now to gain exclusive access to Kenya's expertise and unlock the keys to thriving in the world of direct selling!
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Join David Brown and Ryan Thompson, Co-Founders and Co-CEOs of ACTIVZ, on "Adapt and Localize: Keys to Global Growth in Direct Selling." Launched in 2017, the Utah- based company defied convention and chose to focus exclusively on the Hispanic market by launching in Mexico.
Omnichannel and multinational, ACTIVZ is growing rapidly. In this episode, discover their international expansion strategies, personalized approaches and tech tools that catapulted them onto an elite list of direct selling organizations with four consecutive years of revenue growth! đ
David and Ryan share how they successfully launched and expanded internationally, prioritizing relationships and adapting to local cultures. Learn the importance of personalized approaches, omnichannel marketing and innovative tech tools. Whether you're new to direct selling or a seasoned executive, this episode serves as an incredible startup case study, offering invaluable insights to elevate your global expansion strategy.
Don't miss out on mastering strategies to boost sales, enhance your approach and drive profitability!
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In this episode of the Direct Approach podcast, Brandi Huyser, Vice President of Integrated Health and Wellness Platforms at Amway Corporation, shares her extensive insights into brand strategy, market positioning and the power of authentic partnerships for global brand growth. Throughout the conversation, she underscores the importance of co-creation, market trend awareness and the transformative power of genuine collaboration in marketing. Brandi emphasizes the strategic value of embracing uniqueness, involving stakeholders in decision-making providing listeners a unique view into Amway's global brand growth strategies.
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Nick Johnson, Medifast's Chief Field Operations Officer and OPTAVIA's President, reveals insights on steering an organization towards a unified brand and business model amidst unprecedented market changes in the category of weight management. Learn from Medifast's evolution to OPTAVIA-centricity, operational shifts, and Nick's "buffalo" strategy for overcoming challenges. This discussion provides an inside look at change management across people, process and technology.
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In this episode of Direct Approach, John Alcala, CEO of IT WORKS!, brings a wealth of experience and perspective. Transitioning from Wall Street to global success in the field side of direct selling alongside his wife SheriLynn, and recently stepping into the role of CEO, John's journey is both inspiring and relatable. This episode delves into John's strategies for navigating industry shifts, with a focus on simplification, technology adoption, and cultivating a vibrant company culture. With a field dominated by young entrepreneursâ84% of their field are 18 to 34 years oldâJohn shares actionable insights for engaging this demographic effectively.
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