Episodes
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In this episode of "Do This, Not That," host Jay Schwedelson declares that content is not king! He goes into detail about how the titles of your content and offers matter more than the content itself.
Instead of focusing solely on website design or email formatting, Jay emphasizes that the names we give our content determine its success. Through engaging stories and real-world examples, he underlines the importance of A/B testing these titles to maximize engagement and conversion rates.
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Best Moments:(00:39) Introduction to the podcast topic: the element marketers should be testing but aren't(01:06) Assertion that "content is not king, the title of your content is king"(01:30) Why people try things based on what they're called, not the actual content(02:38) Examples of TV shows that changed their names after testing (Friends, Seinfeld, Saved by the Bell)(03:32) Statistics about how people judge books by their covers (57% purchase based solely on covers)(04:05) Real-world examples from PacSun and Ray Ban testing different names for the same offers(05:14) Sponsor mention for Marigold email platform(05:51) "Since You Didn't Ask" segment about text chain drama in friend groups(08:30) Promotion of the Guru Conference, a free virtual email marketing event(09:11) Closing message and call for subscriptions and five-star reviews=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of "Do This, Not That," host Jay Schwedelson welcomes Greg Wise, co-founder and chief customer officer at OneScreen.ai, to discuss out-of-home advertising and marketing. This marks the first time the podcast has covered this topic, and Greg shares valuable insights on how businesses of all sizes can leverage out-of-home advertising for effective marketing campaigns.
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Best Moments:
(00:39) Introduction to out-of-home advertising with guest Greg Wise
(01:43) Greg's background from HubSpot to founding a company in out-of-home advertising
(03:14) Definition of out-of-home marketing beyond just billboards
(05:31) Account-based marketing (ABM) strategies using out-of-home advertising
(07:54) Accessibility of out-of-home advertising for companies of all sizes
(09:41) Example of LED trucks starting at $500-1000 per day for targeted campaigns
(11:11) Case study of promoting at conferences without being an exhibitor
(14:15) Best and worst uses of out-of-home advertising dollars
(15:33) Times Square billboard exposure can cost as little as $1000 for a 10-second spot
(17:58) How out-of-home advertising has evolved into a data-driven performance channel=================================================================
Guest Bio:
Greg Wise is the co-founder and chief customer officer at OneScreen.ai, a company specializing in out-of-home advertising solutions. With a background at HubSpot where he helped build the ecommerce team, Greg transitioned from SaaS to commercial real estate before founding OneScreen.ai in early 2020 (ironically during pandemic lockdowns). His company helps businesses of all sizes leverage the power of out-of-home advertising through data-driven strategies, making traditional advertising formats more accessible and measurable for modern marketers.=================================================================
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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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Episodes manquant?
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In this episode of "Do This, Not That," host Jay Schwedelson shares a little-known tip on enhancing click-through and conversion rates. Jay offers actionable advice, including a unique strategy involving "click triggers." The episode also touches on relatable anecdotes and a light-hearted Q&A segment.
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Best Moments:
(00:45) Introduction to the "Ask Us Anything" format with work questions and ridiculous questions
(01:08) Discussion about names becoming problematic due to cultural references (Karen, Chad, Alexa)
(02:08) Question from Karen about boosting click-through and conversion rates
(02:36) Introduction to click triggers - what they are and how they work
(03:53) Examples of effective click triggers for B2B marketing
(04:15) Examples of effective click triggers for B2C marketing
(05:34) Statistics on how click triggers improve email click rates by 20% and landing page conversions by 14%
(06:36) Real-life examples of click triggers in personal relationships
(06:42) Data on call-to-action button colors (blue outperforming others by 31%)
(07:42) Brief sponsor message for Marigold
(08:30) Addressing a critical question about discussing reality TV on a marketing podcast
(11:08) Announcement about GuruConference.com registration opening soon=================================================================
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jayschwedelson.com/marigold -
In this episode of "Do THIS, Not That" podcast, host Jay Schwedelson discusses the latest trends in marketing, business, and social media, with a focus on the growing importance of short-form video across platforms, along with some comments on recent news and entertainment.
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Best Moments
(00:10) Google's new "short videos" tab rollout and its significance for marketers
(00:49) Why YouTube Shorts is exploding and the importance of creating short-form videos
(01:05) Update on TikTok's deal with Oracle to remain in the US
(01:35) LinkedIn removing the video tab while actually increasing its focus on video content
(02:53) 23andMe filing for bankruptcy and reflections on the company's timing in the market
(03:35) Concerning research about stereotypical portrayal of women in advertising
(05:04) Review of two disturbing Hulu docuseries: "Good American Family" and "Devil in the Family"
(07:01) Announcement about Guru Conference registration opening on Thursday=================================================================
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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share easy marketing tips that won't break the bank. Learn simple ways to boost brand presence, grow your audience, and network effectively, even if you're on a shoestring budget.
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Best Moments:
[00:00:40] Small budget, big impact marketing strategies
[00:02:18] ChatGPT paid vs. free version debate
[00:03:09] Boosting social media posts on a budget
[00:04:27] Hack for attending industry events on the cheap
[00:05:19] Leveraging micro-influencers and product seeding
[00:06:35] The power of allocating small weekly budgets for marketing=================================================================
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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of the "Do This, Not That" podcast, Jay Schwedelson dives deep into the power of specificity in marketing. He outlines how using microsegmentation can dramatically enhance your email open rates and social media engagement, leading to more conversions. Jay emphasizes the need to stop vague marketing messages and instead focus on clear, targeted communication that resonates with your audience.
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Best Moments:
0:00 - Introduction
0:26 - The problem with vague marketing
1:50 - Microsegmentation explained
2:15 - Business examples of microsegmentation
2:54 - Consumer examples of microsegmentation
4:00 - Applying microsegmentation to other marketing channels
5:58 - Sponsor message: Marigold
6:26 - Jay's personal story: Vegas guys' trip dilemma=================================================================
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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Daniel Rowles, CEO of Target Internet and host of The Digital Marketing Podcast, to explore the intricacies of creating and sustaining successful online communities. They discuss common pitfalls, how focusing on pain points can drive engagement, and practical tips for ongoing community management.
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Best Moments:
(00:40) Introduction of Daniel Rowles and his background
(01:36) Overview of Target Internet’s training services
(02:42) The concept of building communities and common pitfalls
(04:59) The problem-agitation-solution (PAS) approach to community building
(09:13) Focusing on pain points rather than just shared interests
(12:45) The effectiveness of paid vs. free communities
(14:04) Challenges of maintaining free communities
(15:33) Tips for successful community engagement
(16:34) How to connect with Daniel Rowles and his resources=================================================================
Guest Bio:
Daniel Rowles is the CEO of Target Internet, where he leads digital marketing training programs for brands like Google and Apple. He also serves as a senior lecturer at Imperial College London and hosts The Digital Marketing Podcast, which has been ranked #1 in the UK and top 10 globally. With more than 14 years of experience in digital marketing education, Daniel offers innovative approaches to online learning and community building in the marketing industry.=================================================================
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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson answers two listener questions in the “Ask Us Anything” segment. He provides practical guidance for crafting effective follow-up strategies, along with some entertaining—and slightly embarrassing—personal tales from industry events.
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Best Moments:
(01:02) Work-related question about improving follow-up strategies
(02:24) The importance of timely follow-up communications
(03:34) The necessity of having a follow-up plan in place
(04:56) Best practices for follow-up emails after webinars or content downloads
(06:14) Creative follow-up ideas for consumer marketers
(07:39) Ridiculous question about embarrassing moments at industry events
(08:23) Jay’s embarrassing story about getting locked out of his hotel room
(10:34) Another embarrassing incident involving a presentation about Target=================================================================
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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson offers insights on recent business, marketing, and pop culture events. From Southwest Airlines’ baggage policy controversy and potential first-day-of-spring marketing angles to Instagram’s AI-generated comments experiment, Jay provides timely analysis and strategic tips for marketers looking to stay ahead.
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Best Moments
(00:56) Southwest Airlines’ controversial changes to baggage policy and seating
(01:53) First-day-of-spring (March 20) marketing opportunity
(03:50) Instagram’s experiment with AI-generated comments
(04:55) The viral $19 Erewhon strawberry trend=================================================================
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MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson break down why simplifying marketing messages is key to increasing engagement and making content accessible. They share strategies to avoid jargon, make copy more relatable, and communicate in a way that resonates with all audiences.
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Best Moments:
(01:00) Why simplifying marketing offers increases conversions
(01:13) Are marketing acronyms killing your engagement?
(02:22) How to make content easily understandable for everyone
(04:01) Using “101” in subject lines to boost engagement
(05:00) Practical tips for simplifying copy & messaging
(06:35) Why it’s okay to admit when you don’t know something in marketing
(07:44) Marketing expertise is diverse—why you don’t need to know it all
(08:48) Tangent: Are overly complex restaurant menus ruining dining experiences?
(10:14) Call to action: Follow & review the podcast!=================================================================
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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson emphasizes that retaining customers is far more cost-effective and profitable than acquiring new ones. He shares actionable tactics to improve customer retention—from personal direct messages to creating exclusive power user panels—all designed to deepen engagement and drive sustained growth.
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Best Moments:
(00:40) Introduction to the topic of focusing on existing customers
(01:50) Eye-opening statistics on customer retention and its impact on profits
(02:38) Tactic 1: Direct messaging top customers personally
(04:13) Tactic 2: Automated, personalized quarterly check-ins
(05:11) Tactic 3: Creating a power user panel for the top 5% of customers
(05:46) Additional tactics: private communities, special email series, and SMS updates
(06:56) The "hand holding" strategy for personal customer engagement
(08:30) Introduction to Marigold's Consumer Trends Index
(09:18) Personal anecdote about trying weight loss medication=================================================================
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MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson interviews Todd Tuchek, from Apple’s creator partnerships team. They delve into the evolving world of podcasting, offering insights on Apple Podcast subscriptions, strategies for both new and established podcasters, and thoughts on the role of AI in the future of podcasting.
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Best Moments:
(01:03) Introduction of Todd Tuchek and his role at Apple
(02:30) Discussion on Apple Podcast subscriptions
(05:36) Is it too late to start a podcast?
(09:34) The importance of multi-platform presence for podcasters
(14:38) The future of AI in podcasting
(17:16) Apple’s subcategories for podcast discoverability
(19:10) Todd’s background as a performer in the Percy Jackson musical=================================================================
Guest Bio:
Todd Tuchek works in creator partnerships at Apple, helping podcasters grow their shows and leverage Apple Podcast features. With a diverse background spanning musical theater, NBC Universal, Patreon, and Teachable, Todd offers a unique perspective on creative industries. He toured nationally as Grover in the Percy Jackson musical, fueling his passion for IP development and the creator economy.=================================================================
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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson addresses two listener questions in the “Ask Us Anything” segment. First, he provides insights on navigating email marketing mistakes and the concept of “micro panic” emails. Then, he offers advice on managing pricey social invitations to help listeners avoid financial and social strain.
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Best Moments
(01:08) Work question from Jen in Boston about email marketing mistakes
(02:28) Discussion on “micro panic” emails and their effectiveness
(04:35) Statistics and benefits of “failure marketing”
(06:52) Mention of Marigold’s Consumer Trends Index report
(07:48) Personal question from Jared in San Jose about expensive social obligations
(09:21) Jay’s advice on handling multiple event invitations
(10:02) Anecdote about a friend’s birthday dinner planning=================================================================
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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson delivers a brief rundown of current events in business, marketing, and technology. From Apple’s AI setbacks to Google’s expanding overview feature—and even a quick take on TLC’s The Baldwins—Jay offers timely insights and advice for marketers of all stripes.
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Best Moments
(00:54) Apple’s AI struggles and pausing of new features
(02:30) Google’s AI overviews in search results and their impact on traffic
(05:37) St. Patrick’s Day marketing tactics and emoji usage in email subject lines
(07:26) Brief mention of the new TLC show The Baldwins
(09:10) Complaint about Love Is Blind spoilers on social media
(09:49) Promotion of the upcoming Eventastic virtual conference=================================================================
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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies centered around merchandise and swag. They discuss the importance of quality, how to create visibility for social media impact, and how to use merch giveaways to engage audiences effectively.
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Best Moments:
(00:56) Discussion on conference merchandise and its effectiveness
(02:15) Jay’s top tactic for using swag in marketing campaigns
(03:53) The importance of merch quality in representing brand image
(04:58) Focus on creating visible merch for social media impact
(06:01) Successful VIP swag box strategy for event registration
(07:36) Using merch sales as a test for brand strength
(08:27) The story behind the Marketing Millennials logo
(09:54) Lessons learned from merch mistakes (putting the year on shirts)
(10:43) Lighthearted discussion on old clothing items=================================================================
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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson welcomes #1 Marketing Expert in United States - Amy Porterfield. They explore webinar strategies to instantly increase webinar registration rates, boost show-up rates, and other quick win tactics. Amy also shares the launch of her NEW podcast 'The Amy Porterfield Show' and why getting comfortable being uncomfortable is the best way to connect with your audience.
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Best Moments:
(00:43) Introduction of Amy Porterfield and her achievements
(02:06) Discussion on webinars and their effectiveness
(03:55) The “boot camp” strategy for webinars
(07:48) Tactics to increase webinar attendance
(11:41) Rebranding from “webinar” to “masterclass”
(12:38) Amy’s return to in-person events post-COVID
(14:50) Sharing personal experiences on her podcast
(17:26) Amy’s decision to rebrand her podcast
(24:14) The future of content creation and podcasting (moving toward video)
(25:22) Announcement of Amy’s role at the upcoming Eventastic virtual event
(26:02) Reveal of Andy Cohen as keynote speaker for Eventastic=================================================================
Guest Bio:
Amy Porterfield is a digital marketing expert, entrepreneur, and podcast host. She specializes in digital course creation—teaching over 90,000 students—and has grown her business from zero to more than $100 million in revenue. Amy’s podcast, formerly Online Marketing Made Easy, has accumulated over 60 million downloads. Known for her practical marketing advice and personal storytelling, Amy excels at helping entrepreneurs build and scale their online businesses.AMY Has a NEW Podcast! 'The Amy Porterfield Show:
The podcast tackles topics in so many important areas such as: how to get more visibility on your offers, how to hire a teammate you trust enough to *actually* delegate, and how to stop second-guessing yourself constantly.
With unprecedented dives into the playbook that runs her business… and candid conversations with experts, leaders, and unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom.Here is the show: https://www.amyporterfield.com/marketing-strategy-podcast/
And FOLLOW Amy on Instagram: @AmyPorterfield
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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson reveals quick, impactful tips for creating irresistible email subject lines—plus shares his latest TV show critiques and must-watch recommendations.
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Best Moments:
(00:40) Introduction to subject line tactics
(01:37) Using hours instead of days in subject lines
(02:14) Incorporating future dates in subject lines
(03:22) Effective reminder strategies without using the word “reminder”
(04:20) Starting subject lines with numbers, especially odd numbers
(05:22) Using odd numbers with decimals in subject lines
(06:11) Promotion of Marigold’s consumer trends report
(07:11) Jay’s TV recommendations and critiques
(10:02) Announcement of the upcoming Eventastic event=================================================================
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MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson tackles questions from marketers working in conservative or “boring” industries. He shares strategies for revamping newsletters, standing out on social media, and increasing engagement while maintaining brand integrity. Jay also addresses personal questions about managing friendships and balancing work-life relationships.
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Best Moments:
(01:16) Addressing the challenge of boosting engagement in conservative industries
(02:46) Strategies for revamping boring newsletters
(04:48) Tips for standing out on social media in conservative industries
(07:39) Introduction of Marigold’s Consumer Trends Index
(08:35) Answering personal questions about managing friendships
(12:02) Request for podcast reviews and questions from listeners=================================================================
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MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of Do This, Not That, host Jay Schwedelson dives into recent social media marketing trends, changes in affiliate marketing, and how daylight savings time can affect email open rates. He also drops some fun personal anecdotes—including a memorable moment with Patrick Dempsey—and wraps up with entertainment updates you won’t want to miss.
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Best Moments:
(00:56) Meta’s data on Facebook post engagement and external links
(01:48) LinkedIn post engagement statistics
(02:45) The importance of boosting posts on social media platforms
(03:19) Changes in Google’s rules affecting affiliate marketing
(04:33) Impact of daylight savings time on email open rates
(05:23) Grey’s Anatomy’s 21st season premiere
(06:31) Jay’s personal anecdote about Patrick Dempsey
(07:05) Recommendation to watch Runaway Jury on Netflix
(07:46) Promotion of the upcoming Eventastic virtual event=================================================================
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MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into LinkedIn’s newest updates—from newsletter metrics and impression counts on comments to mobile video labeling. They also explore AI-generated content detection and share strategies for maximizing engagement in a rapidly evolving platform.
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Best Moments:
(01:14) LinkedIn’s new newsletter metrics
(03:55) Introduction of impression counts on comments
(06:25) Daniel’s unique commenting strategy on LinkedIn
(07:28) The importance of video labeling on LinkedIn mobile
(09:31) AI-generated content detection and potential downgrading on LinkedIn=================================================================
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