Episodes
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Ready to get planning for the New Year? I've curated a few of my favorite episodes to help you start your business planning and streamline your marketing!
Keep scrolling for all the links!
The Episodes Mentioned307. High-Impact Projects for Q1
https://ecommercebadassery.com/high-impact-ecommerce-projects-for-q1/
305. What the Election Results Mean for Product-Based Business Owners
https://ecommercebadassery.com/2025-trump-policies-product-business/
93. All the Ways to Grow Your Business
https://ecommercebadassery.com/how-to-grow-your-ecommerce-business/
199. Shift This in Your Marketing: Focus on One Product
https://ecommercebadassery.com/how-to-focus-your-ecommerce-marketing-strategy/
193. How to Create an Omnichannel Marketing Campaign
https://ecommercebadassery.com/how-to-create-omnichannel-marketing-campaign/
127. How to Sell Out Your Next Product Launch
https://ecommercebadassery.com/how-to-launch-ecommerce-product/
255. Why Big Profits Don't Equal Big Profits with Ellie Lum
https://ecommercebadassery.com/the-cost-of-hiring-a-team-ecommerce-business/
224. Why It's Okay to Ignore Conventional Wisdom
https://ecommercebadassery.com/ignore-conventional-wisdom/
The CoursesEmail Badassery
https://ecommercebadassery.com/email-badassery/
Shopify Secrets
https://checkout.ecommercebadassery.com/shopify-secrets
Shopify Badassery
https://ecommercebadassery.com/shopify-badassery/
Ai Brand Brief
https://ecommercebadassery.com/brandbrief/
Get on the Email Listhttps://ecommercebadassery.com/freestuff
The Full Podcast DatabaseCheck out the eCommerce Badassery Podcast searchable database & filter by Q4!
https://ecommercebadassery.com/database
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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Shopify's latest updates are here! With 150 new feature rollouts, there is bound to be something that will change the way you run your eCommerce store.
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Full Episode Show Noteshttp://ecommercebadassery.com/309
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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Episodes manquant?
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You know I love me some numbers, especially when it comes to teaching my people how they can make more while doing less.
But more than just understanding what marketing channels are working and if your website it converting on par... there are a handful of other metrics you'll want to be tracking that give you a more holistic view of your marketing efforts.
Tune in to hear 3 Must-Measure metrics so you can start reflecting on how your business went in 2024 and what you might want to do better in 2025.
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Full Episode Show Noteshttp://ecommercebadassery.com/308
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
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Feeling stuck or overwhelmed by your endless to-do list? In this episode of the eCommerce Badassery Podcast, we’re tackling 10 high-impact projects that can transform your business—without driving you to burnout. From optimizing your email automations and refreshing your website to expanding into new sales channels and getting serious about Facebook Ads, we’re diving deep into the tasks that will make the biggest difference in your growth.
You don’t have to do all the things—just the right ones. Tune in to learn how to prioritize, take action, and set your eCommerce business up for success. Plus, discover the tools and resources that can help you every step of the way.
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Get on the Email Listhttps://ecommercebadassery.com/freestuff
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Full Episode Show Noteshttp://ecommercebadassery.com/307
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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Save the Date! The Badassery Blitz is back on December 9th ⚡️
Tune in to hear more about the brand new courses and deals coming your way next month!
Get on the Email Listhttps://ecommercebadassery.com/freestuff
Need Last Minute Holiday Marketing Help?Check out the eCommerce Badassery Podcast searchable database & filter by Q4!
https://ecommercebadassery.com/database
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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I used to be skeptical about AI tools like ChatGPT—sure, they were fine for getting started, but the results often felt robotic and uninspired. Fast forward to today, and I’m fully on board. In this episode, I’m sharing how I’ve learned to harness the power of AI to create content that actually sounds like me, analyze data like a pro, and save serious time in my business.
What You’ll Learn:Why AI tools like ChatGPT are better than ever for content creation—when you know how to use them rightHow to use AI for research and ensure you’re working with the most accurate, up-to-date information.Creative ways to use AI for data analysis, from Facebook ad performance to customer insights.Quick tips to train ChatGPT and make it your ultimate eCommerce assistant_______
Get on the Email Listhttps://ecommercebadassery.com/freestuff
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Full Episode Show Noteshttp://ecommercebadassery.com/306
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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With the 2024 election mostly behind us (not all races have been called at the time of this recording) and Trump as our president-elect, I wanted to chat through some of the policies he’s been floating that could uniquely affect you as a product-based business owner and a self-employed person
00:00 Introduction and Overview01:48 Health Insurance Policies & Changes to the ACA04:55 Understanding Tariffs and Their Impact09:30 Tax Changes and Business Implications14:58 Immigration and Its Economic Effects15:30 Holiday Season Marketing Tips17:07 Conclusion and Final Thoughts_______
Access the Full Documenthttps://ecommercebadassery.com/2025-policy
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Full Episode Show Noteshttp://ecommercebadassery.com/305
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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You only have ONE job in Q4 when it comes to your eCommerce business... let's talk about what it is and why it's so important.
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Get Holiday Content Ideashttps://ecommercebadassery.com/holidaycontent
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Full Episode Show Noteshttp://ecommercebadassery.com/304
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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While the majority of your eCommerce holiday sales are going to come from your existing customers it's likely there are going to be a large portion of them who are brand new to you.
With the cost of acquisition rising and the fact that repeat customers spend a lot more money than new ones do, it's definitely in your best interest to have a solid plan in place to bring those holiday shoppers back in the new year.
Having a solid strategy to encourage those repeat purchases is also a great way to bring in some additional revenue during January and February which are typically slower times for retail businesses.
The good news is, this isn't my first rodeo which means I have a few ideas on how you can be intentional about capitalizing on the increased website traffic this holiday season.
Important LinksAll Holiday Episodes:
https://ecommercebadassery.com/holidaypodcast
Searchable Podcast Database:
https://ecommercebadassery.com/database
Holiday Planning Guide + Content Prompts
http://ecommercebadassery.com/holiday
Show Notes & Transcripthttp://ecommercebadassery.com/303
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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With a 98% open rate and 29% click-through rate, SMS is an easy way to break through the Black Friday noise.
Let's chat about how to seamlessly integrate SMS with your email campaigns, grow your list, and craft compelling messages - that won't take more than an hour or so of your time.
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Get Holiday Content Ideashttps://ecommercebadassery.com/holidaycontent
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Full Episode Show Noteshttp://ecommercebadassery.com/302
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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You know that email marketing is one of the MOST important things you can do during Q4 to amplify your sales, so today I wanted to talk about a few tips & tricks you can implement through the season to get more attention and engagement in the inbox.
As I always say, email inboxes are like Twitter feeds, and you’re gonna be competing for people’s attention. I want to make sure that you are so confident in the emails you send this season that you’re not afraid to keep showing up.
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Get Holiday Content Ideashttps://ecommercebadassery.com/holidaycontent
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Full Episode Show Noteshttp://ecommercebadassery.com/301
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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It’s officially Q4 which means the holiday season is upon us, and if you’re like most eCommerce business owners, you’re gearing up for the busiest—and most profitable—time of the year.
But with the constant evolution of consumer behavior, staying on top of the latest trends can make all the difference between crushing it this holiday season or missing out on key opportunities.
In today’s episode, I’ve got your back! I’m breaking down the biggest holiday shopping trends for 2024, from when people are starting their holiday shopping to how different generations have different shopping habits. I’ll also dive into how you can leverage trends like self-gifting and post-holiday shopping, to boost your sales and keep your sanity intact.
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Create a Flippable Magazine-Style Gift Guidehttps://ecommercebadassery.com/magazine*
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Full Episode Show Noteshttp://ecommercebadassery.com/300
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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The areas hit by Hurricane Helene have been devastated and there's no telling how long it will take before things are back to normal... if they ever can be.
I was curious how this tragedy might affect sales during Q4 so I started to do some historical research and I'm sharing my findings in this episode.
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Full Episode Show Noteshttp://ecommercebadassery.com/299
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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One of the most important things you can do in any marketing campaign, but especially during the holiday season, is injecting a bit of scarcity and urgency that pushes your people to take action.
Today we’re walking through a few different ways you can layer this into your marketing plan.
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Full Episode Show Noteshttp://ecommercebadassery.com/298
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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Want to get your business in front of more customers?
Partnering with and collaborating with other small businesses whether online or in person, is the easiest and least expensive way to get discovered by more people.
Tune in to hear a few of my favorite ways you can collaborate with your business friends this holiday season.
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Full Episode Show Noteshttp://ecommercebadassery.com/297
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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You know I'm a big believer in creating in-depth, well-rounded marketing plans... But I also want you to actually enjoy the season and take some time off.
In this episode I'm sharing a few different ways you can optimize and automate your holiday marketing plans without missing out on record sales and engagement from your customers.
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Full Episode Show Noteshttp://ecommercebadassery.com/296
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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Ready to capitalize on the biggest shopping season of the year? You put so much time, energy, and effort into bringing traffic to your website, let's make sure it's optimized to create a great shopping experience optimized for conversion.
In this episode, we're exploring 6 website updates you should make to optimize it for Q4 sales.
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Full Episode Show Noteshttp://ecommercebadassery.com/295
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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You ready to set up your website so it'll do the selling for you? In today's episode, we're going to walk through a structure you can use on your product pages to increase conversion of your best-selling products just in time for the holiday season.
Landing Page Example: https://bleame.com/products/crystal-hair-eraser_______
Full Episode Show Noteshttp://ecommercebadassery.com/294
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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Hear me strategize a holiday marketing plan based on the data I discovered & what my goals for the season are.
I walk through multiple if this/then that scenarios so you can see how these strategies might apply to your business.
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Full Episode Show Noteshttp://ecommercebadassery.com/293
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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It's time for a chat. I've been seeing a lot of fluffy emails out there that aren't designed to convert to product purchasers. If you want your emails to turn into sales, you have to make sure they're product-first. Tune in to hear where many eCommerce business owners are missing the mark and how to fix it.
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Get the Full Show Noteshttp://ecommercebadassery.com/292
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Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
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Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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