Episodes
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In this riveting episode, we delve into the intriguing world of storytelling in business. Starting with a personal anecdote that highlights the power of narrative, we gradually unravel the science behind our inherent attraction to stories. Discover how storytelling can transcend mere facts and figures, creating an emotional resonance that leaves a lasting impression.
We also showcase how global brands like Disneyland and Coca-Cola have successfully woven storytelling into their marketing strategies, fostering brand loyalty and driving sales. More than just a theoretical discussion, this episode is teeming with practical guidance on how to incorporate storytelling into your business's marketing strategy.
By the end of this episode, you'll have a solid understanding of how to craft narratives that resonate with your audience, build a strong brand identity, and engagement that will make you stand out in a crowded marketplace. Embark on this fascinating journey into the heart of storytelling and uncover its potential to revolutionise your business. Don't miss this insightful exploration of storytelling's power in the business world and discover storytelling that moves people.We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
In this episode, we take a trip back in time to 1403 to explore the origins of the business subscription model. We learn about The Stationers', a religious fraternity formed by text workers, illuminators, bookbinders, and sellers of manuscript books, which played a crucial role in regulating and controlling the printing industry.
Fast-forward to the present day, and the subscription model is transforming the way we consume everything, from entertainment to essential services. We discuss how personalisation is the driving force behind customer loyalty and retention, with a massive 73% growth in personalisation efforts over the past couple of years. This is followed by an exploration of how businesses of all kinds can benefit from the subscription model and build stronger customer communities, with the power of convenience, adaptability, and revenue generation at the forefront.We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
Episodes manquant?
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In this engaging and insightful podcast episode, our host shares the story of Alex, a newly promoted manager who struggled to connect with his team and inspire better performance. Discover how the transformative power of emotional intelligence (EI) enabled Alex to unlock his leadership potential and significantly improve the dynamics of his team. Learn about the five key components of EI - self-awareness, self-regulation, motivation, empathy, and social skills - and explore the connection between emotionally intelligent leadership and team success. Our host also discusses real-life examples of emotionally intelligent leaders, such as former Starbucks CEO Howard Schultz, and their impact on their organizations. Tune in to learn practical strategies for developing your own EI and leveraging it to create a positive and inclusive work environment that fosters innovation, collaboration, and high performance. Don't miss this enlightening episode on the crucial role of emotional intelligence in effective leadership and team management.
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
Do you prioritise earning a high salary over pursuing your passion in your career?
In this episode, we explore whether focusing on passion or pay is more likely to lead to job satisfaction. We start by defining what passion means in the context of work, reflecting on personal experiences of pursuing passion, but also discussing how the niche market can lead to disappointment.
We discuss the potential drawbacks of focusing solely on earning a high salary, such as job burnout and a lack of purpose. In the final segment, we offer tips and strategies for individuals and businesses to balance their passion and income goals to achieve job satisfaction. We provide advice on identifying and pursuing your passion while also earning a liveable income, and overcoming challenges when pursuing your passion, such as a niche market or financial instability.
Throughout the episode, we pose entertaining questions, such as whether a dream job is worth a significant pay cut, or if a high salary can make you hit pause on following your passion. We encourage listeners to reflect on their own career goals and consider how they can balance their passion and income goals to achieve job satisfaction.
Join us in this thought-provoking conversation and discover whether passion or pay is the key to your career satisfaction.We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
This episode will include my newest team member Jana as we delve into the realm of TikTok, a well-known social media app that has swept the globe. We examine the reasons why it has gained such popularity and why it is under government scrutiny in countries like the US and India. We also look at how the ongoing discussion about TikTok's data security and privacy may affect international relations, as well as whether algorithms tend to sabotage small businesses.
Could the spread of disinformation and misinformation on TikTok have a long-term effect on mental health and wellbeing? Could TikTok be integrated into educational purposes? Should authorities be able to impose restrictions on social media services like TikTok? These are just some of the questions that we look into.
Join us in this thought-provoking episode as we explore the world of TikTok and its impact on society!We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
Are you ready to unlock the hidden potential of YouTube shorts and podcast features for your business? In this eye-opening podcast episode, we dive deep into the latest YouTube algorithm advancements of 2023 and reveal why the emphasis on subscriber count is decreasing. Learn how you can adapt your content strategies to not only maintain viewer engagement and cater to individual interests but also to build a strong and lasting brand identity on the platform.
We tackle the ongoing debate surrounding the significance of having a large subscriber count and discuss the real-world implications of focusing on this vanity metric. Discover the power of YouTube shorts and how they have transformed the landscape, enabling new creators to gain exposure and grow their channels quickly. We also highlight the astonishing growth statistics of channels actively posting shorts, proving that you don't need a massive subscriber base to rake in the views.
Find out how to strike a balance between leveraging shorts for rapid growth and creating engaging long-form content to keep your followers hooked. Learn why subscribers still play a crucial role in monetization and recognition and uncover the key factors that YouTube's algorithm now prioritizes when recommending content.
As we wrap up, we shed light on monetization strategies beyond traditional ad revenue from Google. Unearth the potential of merchandise, sponsorships, and affiliate marketing to build a diversified plan that can lead to a part-time or full-time living in the creator economy. Don't miss out on these insider secrets that could transform your YouTube success in 2023! Tune in now!We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
Welcome back to our podcast! In this episode, we explore the innovative and occasionally controversial methods that businesses employ to grab our attention and influence our food preferences.
We begin with a story about a London restaurant that served meals prepared with insects to show how effective marketing may persuade us to try new foods and appreciate different cuisines. We then cover shock marketing, which is a strategy used by businesses to stir up controversy and attract media attention. Furthermore, we look at the ethical issues that come up when businesses adopt shock marketing, such as the recent campaign for woolly mammoth meatballs, which sparked concerns about the commercialization of science and the consumption of extinct animals.
We also go over the negatives of shock marketing and provide instances of contentious marketing campaigns, such as Bud Light's sponsorship of transgender activist Dylan Mulvaney.
Join us as we examine the intriguing and occasionally contentious world of food marketing and evaluate how these tactics affect both our individual food preferences and our society as a whole.We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
Are we heading towards a future where artificial intelligence (AI) becomes the ultimate accomplice in crime? In this episode, we explore the darker side of AI and its potential to mastermind cyber heists, manipulate minds, and erase tracks with cold, calculated precision. But that's not all - we'll also delve into the ethical concerns around using AI for violence prevention, including biases, discrimination, and unintended consequences. With recent developments like Italy's ban on using ChatGPT and other AI technologies for such purposes, decision-makers must take responsibility for the potential negative consequences of relying solely on AI-generated insights.
Join us as we explore the potential risks and benefits of AI and how we can use it in a responsible and ethical way to create a better future.We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
Discover the ultimate guide on how to effectively communicate with stakeholders and secure the investment your business needs to thrive. Learn the importance of transparency in relationships, the key insights from senior marketers at the Festival of Marketing's Currency of Effectiveness series, and how to frame your marketing budget as an investment rather than a cost. Dive into the critical aspects of securing investment, such as understanding strategy, focusing on key metrics, experimenting, and setting realistic expectations.
Master the art of taking stakeholders on the journey and avoiding marketing jargon to foster trust, confidence, and successful long-term relationships. Explore the significance of effective communication in today's business landscape and how prioritizing transparency and key metrics will position your business for success in an increasingly competitive market. Unlock these secrets and more to transform your marketing budget and secure the investment your business deserves.We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
Feeling bombarded with countless opinions on how to successfully navigate the ever-changing digital marketing landscape? Fear not! Join us on an exciting journey through the most cutting-edge trends that are transforming the way businesses connect with their audience. From augmented reality and artificial intelligence to voice search, personalisation, and micro-influencer partnerships, we'll uncover powerful strategies to help your brand soar to new heights. With Buzz Lightyear as our inspiration, let's embark on an adventure to infinity and beyond in the world of futuristic digital marketing!
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
In this podcast, we explore the role of philosophy in today's business world. We discuss how philosophy can help businesses to think critically and logically about important issues and ideas, making informed decisions and engaging in constructive dialogue with others. We also delve into the ethical implications of business decisions and the importance of developing a strong mission statement and set of values based on the philosophical principles of ethical behavior and social responsibility. From the ideas of Socrates, Plato, and Aristotle to the modern-day theories of Michael Porter, we examine the enduring relevance of philosophy in shaping the way we think about business and the world around us. Tune in to discover the value of philosophy in business decision-making.
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
Immerse yourself in a swanky cocktail party conversation with the enigmatic Xavier, as they reveal the unexpected secret to lasting love: the world of startups! In this captivating and entertaining tale, discover how the qualities investors seek in a winning team can be the key to finding the perfect relationship. As you sip on your drink and delve into Xavier's insights, learn to navigate your love life and startup life with absolute thinking, a systematic mind, mental health prioritization, perseverance, and openness. So, grab your favourite cocktail, follow along, and subscribe for more episodes where entrepreneurship and romance collide!
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
Are you ready to unlock the secrets to becoming a successful startup founder? If you're feeling unsure about diving into the startup world, this episode is definitely for you. Join me as we explore what it takes to make it in the startup game and help you figure out if this is the path you want to take. From passion and resilience to creativity and leadership skills, we'll delve into the qualities that successful startup founders possess. Whether you're a natural-born leader or a passionate problem-solver, there's a place for you in the startup world. So, let’s turn your dreams into a reality with a clear deadline!
If you would like to get going, by all means do get in touch.We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
In this episode, we explore the concept of rebranding and how it can benefit companies that want to expand their reach and target new audiences. We begin by examining the importance of defining a target audience and creating personas, using a luxury watch company as an example. From there, we delve into the process of rebranding, including developing a new brand identity, revamping the website, implementing content marketing strategies, and using targeted advertising to reach the right audience. We also cover the importance of exceptional customer service and building relationships with influencers and media outlets.
Despite the initial cost, rebranding can be a smart investment in reaching new audiences and expanding your business in the long term. By following these strategies, a luxury watch company can successfully attract younger, high-end consumers who appreciate quality, style, and craftsmanship.
If you are looking for advice on rebranding, then you are welcome to get in touch.We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
Are you struggling to gain traction with your YouTube Shorts content? Are you tired of creating videos that have a massive drop-off rate? Well, you're in luck because a former YouTube employee, Robert Benjamin, has leaked valuable information about the YouTube Shorts algorithm that can help you gain more subscribers and viewers on YouTube. In his video, Robert discusses the optimal length of Shorts, how to revive underperforming videos, and much more.
The key takeaway from Robert's video is that most Shorts that go viral are between 17 to 25 seconds long. Many creators are making their Shorts too short or too long, leading to a decrease in watch time. The algorithm rewards videos that keep viewers on the platform for longer periods of time, leading to increased engagement and higher chances of being recommended to a wider audience.
Robert also emphasizes the importance of creating content that is relevant to your audience's interests and generates sufficient watch time. Videos less than five seconds long are not recommended, as they do not provide enough content for YouTube to evaluate. If a video does not receive enough watch time or has no audience interested in the content, it can become deprioritized or even obsolete.
To succeed with YouTube Shorts, Robert suggests creating a massive list of subjects and covering them in 20-second videos. This strategy can help target a wider audience, enabling you to learn which subjects perform the best and turn them into long-form videos.
The YouTube seeding process is also crucial to gain views, as YouTube tries to identify who might be interested in the video based on the title, description, and tags. The video is then seeded to a small audience, and if it performs well, it will be pushed to more people. Videos on YouTube can be evergreen, meaning they can continue to gain views long after their initial posting.
In conclusion, Robert Benjamin's insider knowledge about the YouTube Shorts algorithm can help creators gain more traction and engagement on the platform. By creating relevant content, keeping viewers engaged, and learning from your experiences, you can increase your chances of going viral and reaching a wider audience. Don't miss out on this opportunity to make your content go viral! #YouTubeShorts #AlgorithmSecrets #ViralContent #ShortVideoTips #ContentCreationWe would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
Looking to unleash the power of words in your marketing? Look no further than this podcast, where we explore the importance of writing in a world dominated by spoken word and video.
From Maya Angelou's famous quote on the power of words to the Writing AtoB Framework, which breaks down the writing process into simple steps, we'll show you how to become a confident writer and create killer content that achieves its objectives.
Whether you're a pro or just starting out, this podcast is packed with tips and tricks to help you communicate effectively, connect with your audience, and drive business results. So, let's harness our inner writers and make an impact in the world of marketing.
Join us for this exciting journey of discovery, creation, and delivery.
Happy writing!We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
Do you struggle to make your website landing page stand out?
Are you tired of losing potential customers due to a lackluster page?
In this episode, we reveal the secrets to creating a landing page that really converts. From grabbing people's attention with a bold promise to highlighting the benefits of your product or service, and using hard-hitting testimonials from happy customers, we cover it all. Join us as we guide you through the seven steps to creating a killer landing page that will turn visitors into customers.
Don't miss out on this opportunity to supercharge your marketing efforts and see your sales soar!We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
Unlock the Power of Content Creation for Your Business in 2023! Discover the Ultimate Marketing Hack That'll Take Your Business to the Next Level!
Are you tired of traditional marketing tactics that don't seem to be working? Are you ready to take your business to the next level in 2023? Look no further! In this podcast, I reveal the ultimate marketing hack that'll help you gain audiences, create conversions, and become a leader in your industry. We're talking about content creation! Yes, you heard it right. Content is king, and we'll show you how to leverage podcasts and long-form videos to skyrocket your business. Don't worry, we'll make it simple and easy for you to get started without breaking the bank. So, what are you waiting for? Click now to unlock the power of content creation and take your business to new heights in 2023!
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
Entrepreneurship is an exciting and rewarding journey, but it's not without its risks. Statistics show that approximately 75% of all start-ups in the United States fail. To increase your chances of success, it's crucial to avoid some of the most common mistakes that entrepreneurs make. In this podcast episode, our host shares valuable insights into these mistakes and how to avoid them.
One of the biggest mistakes that entrepreneurs make is thinking they know everything. It's impossible to possess all the skills and expertise required to make a business a success. Therefore, it's essential to surround yourself with people who have diverse skill sets and backgrounds that complement your own. This can help you build a team that shares your vision and passion for the business. Seeking advice from experienced professionals in your industry can also offer guidance and support.
Marketing is critical to the success of any business, but many entrepreneurs underestimate its importance. Effective marketing involves creating a strong brand and messaging strategy that communicates your values, vision, and what makes your business unique. It's also about understanding your target audience and their needs so that you can tailor your offerings to meet them. Without a strong marketing plan, it will be challenging to generate awareness and interest in your products or services.
Another significant mistake that entrepreneurs make is failing to understand their customers. The success of any business is determined by its ability to solve a problem and provide value to its customers. To do this, you need to understand your target audience and their motivations, pain points, and needs. Conducting market research, which includes surveys and focus groups, is an essential tool for gaining these insights.
By avoiding these common mistakes, you can increase your chances of building a successful and thriving business. Remember that it takes time, effort, and dedication, but with the right mindset and approach, anything is possible.
To gain more valuable business tips and insights, remember to subscribe, like, and recommend the podcast to your friends. If you have any questions or would like to be a guest on the show, you can find the host's contact details in the podcast description. Don't miss out on this opportunity to learn from an experienced entrepreneur and boost your chances of success.We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com -
Running a business can be challenging and it's natural to experience ups and downs in motivation – today was one of those days for me. In this episode, we'll explore 10 strategies to help you stay motivated and achieve your goals while building your business. From setting realistic goals and celebrating your wins to finding a mentor and visualizing your success, these tips will help you stay focused, inspired, and motivated on your entrepreneurial journey. Embrace the challenges and enjoy the ride!
We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.
Thank you for tuning in and we look forward to continuing this journey with you.
Schedule Free Consultation
If you would like to have a chat about your business, do contact me on:If you would like to be a guest on the show, feel free in emailing me: [email protected]
To learn more about my company, please visit Upment.com - Montre plus
