Episodes
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Join Philip Huthwaite, Founder and CEO of BlackCurve, on the latest episode of eCommerce Matters, the world's leading eCommerce pricing podcast.
Episode 57, "Mastering Black Friday and Cyber Monday," unveils the ultimate last-minute cheat sheet for success during the upcoming promotional frenzy.
Philip is joined by a panel of industry experts, including Adam Pearce (CEO of Blend Commerce), Oliver Banks (Retail Transformation Director of OB&CO), Stephen Jones (Head of Partnerships at Digital Genius), and Josh Duggan (Co-founder of Vervaunt).
Together, they share invaluable last-minute tips to help eCommerce companies maximize their success during the Black Friday and Cyber Monday period.
The experts explore strategies ranging from customer segmentation and on-site quizzes to automation in customer service and dealing with broken stock issues.
Tune in to gain valuable insights that go beyond pricing and set your business up for success in the bustling holiday season.
Don't miss out on these expert tips that can be implemented with minimal effort but promise maximum benefit.
Gear up for the Black Friday and Cyber Monday madness with the eCommerce Matters podcast!
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In this episode, titled "Create a Winning Pricing Strategy for Black Friday and Cyber Monday in 10 Easy Steps," Philip Huthwaite, Founder and CEO at BlackCurve, and Dr. Rob Horton, Chief Product Officer at BlackCurve, share valuable insights on how retailers can thrive during the high-stakes Black Friday and Cyber Monday shopping season.
The hosts dive into ten essential steps to help retailers prepare for and excel during the Black Friday and Cyber Monday rush. These steps encompass a wide range of pricing strategies and data-driven techniques. From using pricing tools to understanding market positioning and optimizing Google Shopping visibility, they cover it all.
The episode emphasizes the importance of data-driven decision-making, competitor analysis, dynamic pricing, and even simplifying product pricing to improve conversion rates. They discuss the significance of transparent shipping costs and the impact of framing product prices. Additionally, they touch on assessing organic search positions and choosing which products to discount strategically during the promotional period.
With the holiday shopping season fast approaching, these practical steps are essential for retailers looking to make the most of Black Friday and Cyber Monday. If you're in the world of eCommerce, this episode offers valuable insights to help you succeed during this critical time of the year.
Tune in to discover how to create a winning pricing strategy that can set you apart from the competition and drive success during Black Friday and Cyber Monday.
For even more in-depth insights and supporting materials, be sure to check out the accompanying blog post series on the Blackcurve website: https://blog.blackcurve.com/mastering-black-friday-cyber-monday-a-comprehensive-10-part-pricing-strategies-series-recap
BlackCurve is your eCommerce pricing HQ.
We help e-commerce businesses understand their competitors and use price to improve sales performance.
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Episodes manquant?
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In this episode of eCommerce Matters, we have exciting news to share about BlackCurve's recent expansion into eight new countries.
BlackCurve has successfully launched its services in eight new countries, spanning three major regions:
Australasia: Australia and New Zealand (2 countries) The Americas: Brazil and Canada (2 countries) Europe: France, Italy, Spain, and The Netherlands (4 countries)Prior to this expansion, BlackCurve had a presence in the following countries:
United Kingdom, Ireland, United States, Germany.
We discuss the reasons behind BlackCurve's strategic move to expand into these new countries, including:
Increasing interest in their services Inbound requests from potential clients The desire to address underserved markets in top eCommerce countries. Significance in the eCommerce landscape.We cover how new and existing customers can now easily add new channels in these countries to track competitor data effectively.
We tease BlackCurve's future expansion plans including a focus on non-English speaking countries, with an eye on Google Shopping maturity rates and the potential for entry into the Chinese market.
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In this episode, we look at where prices appear on Google Shopping.
We look at why pricing is so important to success on Google Shopping.
We discuss how to identify if your prices are competitive.
We introduce BlackCurve.com/FREE to help you find out quickly if pricing is holding back your Google Shopping performance.
Top tip - we recommend listening to Episode 53 before this episode! It's sort of a two-parter!
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve, and Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ
We help e-commerce businesses understand their competitors and use price to improve sales performance.
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In this episode we guide eCommerce companies through the steps needed to ensure they maximise their visibility on Google Shopping.
We start by looking at why Google Shopping is important in the first place to eCommerce companies, and what we mean by Google Shopping visibility.
We briefly touch upon how to get your products listed on Google Shopping.
We provide a 5-step health-check to improve your visibility on google shopping.
We introduce how BlackCurve FREE can support with turbocharging your visibility to maximise your share of SERP.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve, and Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ
We help e-commerce businesses understand their competitors and use price to improve sales performance.
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In this episode we cover the typical Google Shopping journey, both from the perspective of the eCommerce Merchant setting up the feed, as well as the end consumer.
We then explore two Google Shopping optimisation techniques that are often missed:
1. How to improve Google Shopping Visibility
2. How to improve Google Shopping Conversion with competitive pricing.
Both of these optimisation techniques covered, will improve your Google Shopping impression share and click-throughs.
We then introduce BlackCurve’s new free product to support you on your Google Shopping optimisation journey.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve, and Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ
We help e-commerce businesses understand their competitors and use price to improve sales performance.
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At BlackCurve, we often get asked: "how do you automatically find matches so quickly?". Well, we’re going to tell you how!
We won’t give the crown jewels away, but a bit of a tease. Demystify the process. We will cover:
What is product matching? Why getting it right is so important. Different product matching methods. The future of product matching.Hosted by Philip Huthwaite, CEO & Founder of BlackCurve, and Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve sales performance.
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Learn how to stay ahead of competitors with pricing intelligence software. In this episode, we will cover:
- What is pricing intelligence and why do you need it?
- The benefits of using pricing intelligence software.
- How to choose the right pricing intelligence tool for your business.
- Paid vs free pricing intelligence tools: Which is right for you?
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve sales performance.
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In this episode, we'll discover the pros & cons of psychological pricing, and explore how this strategic pricing approach can influence consumer behaviour & improve business strategy.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
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Discover the meaning and significance of RRP price (Recommended Retail Price) and gain insights into its role in pricing strategies.
We'll cover:
What is a Recommended Retail Price (RRP)?
What is the difference between RRP and MRP?
Why is the RRP important to know?
How is the RRP price used?
The rules for RRP pricing
Will there be a time to go below the RRP?
Will there be a time to go above the RRP?
Should you use it in your pricing strategy?
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
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In this episode, we're exploring PED (Price Elasticity of Demand). We'll discuss what is PED. We'll talk about why businesses use PED. We'll also cover the basics of what data you need, and what factors can affect PED.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
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In this episode, we help eCommerce companies set up their pricing strategy. A pricing strategy setup correctly will have huge benefits in helping you achieve your business objectives. This guide covers the seven core steps for a successful pricing strategy.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
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Learn how competitor monitoring in e-commerce can give you an edge in the market with our ten tips and tricks on competitor benchmarking, price monitoring, and more.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
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In this episode, we discuss how to implement a successful dynamic pricing strategy. The agenda includes:
What is Dynamic Pricing, why should you use Dynamic Pricing, what Dynamic Pricing strategies are available, what is the role of Dynamic Pricing software in retail, and best practices for implementing Dynamic Pricing.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
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In this episode, we discuss how Shopify users can take their store to the next level with powerful Shopify price tracking.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
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Don't let your competitors get the upper hand. Discover how to use price tracking to your advantage and dominate the retail market.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
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This episode introduces actionable pricing insights, and how viewing analytics in this manner, can be a game changer for the way retail businesses make daily decisions. We discuss BlackCurve's launch of actionable insights inside its own platform, as well as tease what is coming next in the product roadmap.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve. BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
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A monumental time for Shopify users. Say hello to the future of Pricing Intelligence as BlackCurve is now available on the Shopify App Store. Get set up in a few clicks and have your pricing operation optimised in no time.
This podcast episode celebrates the launch of the BlackCurve Pricing App on Shopify, covering how to find us on the Shopify App Store, what the setup experience is like, what users can expect from a trial, as well as what differentiates BlackCurve from other pricing technology providers.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
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In this podcast, we reflect back on the topics of eCommerce Matters episodes in 2022, which include: the link between pricing decisions and your google ads/organic performance, how to focus your pricing decision-making when you have thousands of SKUs, the importance of understanding how to optimise your digital shelf, how to get the most out of BlackCurve pricing insights, what are the best pricing rules for eCommerce SMBs, what is Decision Intelligence, how headless pricing can give the Enterprise customer extreme flexibility, as well as some of the best eCommerce software out there today.
We also make our predictions for what e-commerce companies should be doing in 2023, to make sure their pricing game is market-leading.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
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We've done a roundup of some of the best eCommerce software out there. We speak a lot about pricing on this podcast, but we come into contact with lots of eCommerce companies from a multitude of sectors and sizes, and it is always fascinating to hear what technology they’re using across their business to get the edge.
I thought today, we would pay it forward, by presenting some of the highlights from these discussions, of the best eCommerce software that you should be trying and using in 2023. We cover pricing, SEO, Webshops, Cart Abandonment, Data Feed Management, Loyalty, Google Shopping, Post Purchase Tracking, Product Reviews, and Social.
Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve.
BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.
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