Episodes

  • As coaches we are always looking at ways to enhance the customer experience. One of the easiest ways to do this is by adding a physical product into the mix. This could be one that they asked for by adding it to their cart via an order bump or it can be one that comes to them completely unexpectedly. Both versions work extremely well at enhancing their experience. In an effort to really help you with the implementation of this, I brought “Product Boss” Jacqueline Snyder on to the podcast to give you a bunch of examples and ways to bring them to life for you business & your customers. Tune in!

    Jacqueline’s podcast: theproductboss.com/podcast

    Jacqueline’s instagram: @theproductboss

    Jacqueline’s course: ayearofcontent.com

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode242

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

    https://colinboyd.co/optima

  • A down market is one of the scariest things for most coaches. But have you ever noticed that there are some coaches that seem to never skip a beat while others struggle or disappear completely? That’s because some coaches have some safeguards in place that allow them to never really have to worry about down turns. They may have their own strategies, but I can share with you the 3 big ones that have allowed our top line revenue to continually climb while others hit the panic button. Make sure you tune into this episode where I share 3 big strategies with you.

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode241

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

    https://colinboyd.co/optima

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  • If you’ve been to any number of live events, you’ve certainly sat through your fair share of ‘blah’ presentations and phenomenal ones. I can almost guarantee that the ones that didn’t pique your interest or capture your attention were by speakers that had little to no stage presence. For coaches, stage presence is crucial. It doesn’t matter if you're presenting on a virtual stage or a live stage. Both require stage presence in order to get the most out of your presentation. The question then lies in how does one exude this stage presence? I share all of that during this episode of The Expert Edge. Make sure you tune in!

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode240

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

    https://colinboyd.co/optima

  • Every coach knows they need leads and sales. That is obvious. What’s not obvious and agreed upon for the most part is where to go about getting those leads and sales. For my money (literally) nothing compares to Facebook paid ads. Organic is nice, but too slow for my liking. I like to know that results and sales are going to pore in almost the second I start a new ad. So how do we crush it with Facebook ads while others are saying it’s “dead”. Tune in to this episode where I discuss everything Facebook Ads with Ads expert Tara Zirker!

    Follow Tara here: @tarazirker

    Successful ads accelerator program: http://colinboyd.co/tara

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode239

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

    https://colinboyd.co/optima

  • Everybody has their own definition of success. Some may be monetary, while others may be physical, spiritual, emotional, relational, etc… And your definition may change as time goes on. It’s a fluid definition. What’s important is that you know which metric determines your success for that particular season you are in. During this episode I share with you exactly how to make sure that you're acting congruently with your success metric for that particular season. This goes a long way towards creating ease and happiness in life & business. Make sure you tune in!

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode238

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

    https://colinboyd.co/optima

  • The amount of influence you have as a coach or expert is directly proportional to how much you make and how large of an impact you have. I can attest to this as well. As my influence expanded so many doors started to open. So naturally it seems like a good thing we should continuously try to increase, right? But how do we go about doing that? I dedicated this whole episode to the 3 big ways you can expand your influence to earn and impact more.

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode237

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

    https://colinboyd.co/optima

  • Growing your Instagram following can be maddening at times. One day you think you have it all figured out, adding hundreds maybe even thousands of followers. The next day you add zilch. But in order to get out of that cycle, you need to know how to do data analysis and market research for your particular niche. Once you figure that out, you can always stay on top of “what’s working now”. In order to get a grasp on how to go about this whole market research thing, I brought a student of mine on who happens to be one of the best at growing an instagram account. Her name is Evita and she’s going to blow your mind once you listen to this episode. Tune in!

    Free Course To Get More Clients From Instagram: https://www.evitasocial.com/igviralcode

    Instagram: Evita_Social

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode236

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

    https://colinboyd.co/optima

  • It’s not how you show up, it’s how you finish. This is especially so when it comes to your business. Finishing this year strong, will naturally lead into starting the new year off strong. It’s a massive momentum catalyst for the coming new year. But wanting to finish the year strong and actually finishing the year strong are two totally different things. So in an effort to make sure the latter comes to fruition, I put together this episode which is all about tips and strategies that you can start using right now to make sure you finish the year strong!

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode235

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

    https://colinboyd.co/kajabi

  • It’s often said that half the battle is just showing up. This phrase doesn’t mean you just show up once and that’s it. It’s alluding to the fact you must show up consistently. This is where most coaches fall short. They show up here or there or maybe sometimes for long stretches but ultimately they let life or their limiting beliefs get in the way. During this episode, I brought my friend and personal development expert, Melissa Ambrosini on to talk all about how she broke her limiting beliefs and ultimately built a massive business because of it. Tune in!

    Melissa’s Instagram: @melissambrosini

    Website: MelissaAmbrosini.com

    Free strategy call: SheLaunch.com

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode234

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

    https://colinboyd.co/kajabi

  • The entrepreneurial journey is paved with challenge after challenge. If you’ve been a business owner for any amount of time then you know this isn’t a secret. One week you’re riding high and the next week you get slapped with another roadblock. The secret to overcoming these roadblocks is a relatively simple one. And once you start to apply it you’ll notice these roadblocks get smaller and smaller in intensity. The secret is expansion and it’s what I dive deeper into during this episode. I share with you my 3 pillars of expansion that have always taken my business from stagnation to growth. Tune in!

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode233

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

    https://colinboyd.co/kajabi

  • There are so many pros to firing your boss and becoming an entrepreneur. But in order to succeed as a coach and in business, you need to keep the pedal to the medal and be productive. Unlike life as an employee, there isn’t a lot of room for procrastination. Your success is directly tied to how productive you are. So in an effort to make sure you stray away from the path of procrastination and stay on the path of productivity, I recorded this podcast on my favorite productivity hacks that I use every day in my business. These hacks completely transformed my business and if applied they’ll transform yours too.

    My Daily Output Booster Free Download: Dailyoutputbooster.com

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode232

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

    https://colinboyd.co/kajabi

  • Every business has its ups and downs. The coaching industry is no different. We all go through our seasons of positive cash flow and negative cash flow. There are no unicorns out there that never have a rough stretch. Even those businesses that seem to effortlessly scale year after year had their fair share of struggles early on - I can guarantee that. In this episode I share 3 strategies that I would use today if my business was in a rut and I needed to kickstart cash flow. Make sure you check this out!

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode231

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

    https://colinboyd.co/kajabi

  • 7 figures seems to be the holy grail of financial dreams for every coach out there. It certainly was a big goal of mine, especially after I reached a few smaller milestones. Now while most coaches share this dream in common, the path that they all take to get there can vary significantly. But what is similar in most cases is the foundational levels you’ll go through to reach that goal. I broke down 6 levels that I and many coaches go through in order to reach the 7 figure dream. Tune in now and start your journey to a million dollar coaching business.

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode230

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

    https://colinboyd.co/kajabi

  • As a coach, your mindset is your most important asset. This is especially true when you're trying to create a life of monetary abundance. A lot of people, myself included, grew up in a situation where money was seen as scarce. Not as something that flows easily and effortlessly into our lives. Because of this, there’s a tendency to have a scarcity mindset about money. It took me a long time to overcome this mindset. But once I realized the mindset shifts I needed to make, it was easy. So to save you the trouble, I created this episode so that you can immediately uplevel your money mindset to abundance.

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode229

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

    https://colinboyd.co/kajabi

  • Part 2 of the Ask Colin Anything series is here. While we tackled everything Conversion Story related during part 1, this second part is where I answer some great general questions. From the psychology of selling to what my business day to day schedule looks like. The coaches that asked these questions did not disappoint. Tune in to hear all the Q&A. I can almost guarantee you’ve had at least one of these questions at some point!

    Psychology of selling episode: https://www.expertedgepodcast.com/blog/episode74

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode228

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

    https://colinboyd.co/kajabi

  • A few week’s back I sent out an email to my list requesting they submit any questions they might have so that I could answer them in a future episode. Well today is episode 1 of the Ask Colin Anything Q & A. I didn’t really know what kind of questions would be asked, but a large portion of them turned out to be about creating your Conversion Story. So much so that I dedicated this entire episode to just the Conversion Story questions I received. Part 2 will dive into all the other questions. Make sure you have a listen!

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode227

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

    https://colinboyd.co/kajabi

  • One of the biggest challenges any coach will face is that of hiring staff. As your business grows the need for help becomes essential. Inevitably you’ll do everything yourself early on, but as the growth hastens so will your desire to bring on help. For me, it was as soon as I hit 6 figures that I sought out help. For others, it may be closer to 7 figures. But no matter when you decide to start, the challenges and questions we all encounter are the same. It’s why I brought recruiting expert Laura Couvillon on this episode. You’ll know all of the hiring to dos and not to dos after listening!

    Laura’s hiring service: https://colinboyd.co/laura

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode226

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

    https://colinboyd.co/kajabi

  • Social media is an essential part of a coaching business. You may not have known this when you got started in the industry but if you’ve been around for any amount of time, you certainly know now. It has given us the amazing opportunity to reach our exact audience, anywhere in the world, with a single post. There are countless positives when it comes to social media. But with every positive there is a corresponding challenge. You have the suppression of posts, the changing of algorithms, the trolls, etc… That’s why I brought social media expert Katie Wight on this episode. To get some clarity on best practices of what's working now and where our focus needs to be.

    Katie’s podcast: https://strongbrandsocial.com/pages/reach-sucks-now-what
    Instagram: @strongbrandsocial

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode225

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

    https://colinboyd.co/kajabi

  • The fear of speaking in public is the granddaddy of all fears. It’s often said that people fear public speaking more than death. As a coach if you aren’t out there speaking (whether that be on a virtual or live stage) in front of your audience you’re going to get left behind. It’s really that important. If you’re one of the many that are scared to speak on stage then this episode is for you. Because I reveal the 3 shifts you can make to instantly overcome that fear of speaking.

    My Upcoming Workshop: Colinboyd.co/workshop

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode224

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

    https://colinboyd.co/kajabi

  • If you sell anything online, whether you're a coach or creative, you know it’s not as simple as just putting up a website and then counting the moolah that comes in. There are a number of tools, software and strategies that come into play in order to take someone from prospect to customer. But for my money, NOTHING is more powerful at turning a prospect into a customer than having a High Converting Presentation. There’s so much information out there about how to run a presentation but unfortunately a lot of it is built on misbeliefs. That’s why during this episode I lay out the 3 biggest mistakes I see coaches and creatives making when they run their presentations. Fix these 3 things and you're on your way to a High Converting Presentation.

    My Upcoming Workshop: Colinboyd.co/workshop

    Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

    https://www.conversionstoryformula.com

    Hit the "Follow" button so you don't miss an episode!

    Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

    For all the show notes and links:

    https://www.expertedgepodcast.com/blog/episode223

    Connect with Colin on Instagram:

    https://www.instagram.com/colinboyd/

    Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi

    https://colinboyd.co/kajabi