Episodes
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“My life does revolve around farming but I also think we have good boundaries where I’m not resentful of that.”
Nebraska farm wife Heather Nienhueser shares her journey from ag banker to stay-at-home mom and entrepreneur. She discusses building a successful family popcorn business, navigating farm transitions, and finding joy in farm life. Through her candid stories about balancing motherhood, business, and farm life, Heather offers practical advice for other farm families – from getting through busy seasons to planning successful generational transitions.
Key Topics:
Farm Life & Family Business & Entrepreneurship Farm Transition Work-Life Balance Healthcare & Benefits Home ProjectsTo connect with Heather, check out her Instagram, blog, and website.
LINKS
Land-finding guide: thetinylife.com/fop.
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
#95 Sisters, Mothers, Ranchers: How Three Women Are Building a Legacy at Giles Ranch Beef
#87 Farm Succession Planning: Securing Your Family’s Legacy
#86 Farm Time Machine - What a Beginning Farmer and Farm Wife Wishes She Knew Sooner
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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“The opportunity is out there, you’re just going to have to do a better job than trying to compete with Walmart on price and volume.”
In this episode from the vault, farmer DL Lautenbach shares his journey of rebuilding after losing his 400-head operation in 2008. Starting with just five borrowed calf hutches, he shows how thinking differently and staying scrappy helped him build back up. DL's story reminds us that success in farming isn't always about size - it's about finding creative solutions, putting family first, and defining success on your own terms.
Key Topics:
Starting Over
Creative Problem Solving
Mindset and Lifestyle Changes
Family First Farming
Smart Financial Management
Finding Your Advantage
Modern Market Adaptation
For those looking to connect with the DL Lautenbach, you can find him on TikTok and Facebook.
LINKS
Land-finding guide: thetinylife.com/fop.
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
#72 Advice from a First-Generation Farmer on Surviving Trends
#57 Living Your Authentic Ag Journey with Matt Brechwald of Off-Farm Income
#84 From Dairy Farm Dreams to Self-Made Farmer: Derek Penrod’s Journey
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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Episodes manquant?
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“And it's very important that you're thinking about what's best for the whole family and the whole ranch. Instead of just what's best for you or your individual family.”
Meet the three sisters of Giles Ranch who are redefining what a family cattle operation can look like. From balancing motherhood with ranch work to growing a direct-to-consumer beef business with two retail locations, Jenny, Katie, and Molly share how working together has helped them build something special. Their story shows what's possible when strong family values meet innovative thinking in agriculture.
Key Topics:
Family transition planning
Planning for the next generation
Balancing motherhood and ranch life
Adapting operations around family schedules
Growing their direct-to-consumer beef business
Working together as sisters
Clear division of responsibilities
Supporting each other's families
Sharing their ranch story
Taking care of the land
Building sustainable business models
Creating opportunities for their children
For those looking to connect with the Giles Sisters and learn more about their beef, you can find them on Facebook and Instagram. Be sure to check out The Meating Place website.
LINKS
Land-finding guide: thetinylife.com/fop.
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Episode 66: A Legacy of Direct to Consumer Beef with Callison Ranch
Episode 75: Becoming an Industry with Open Doors with Macey Hurst of Lady Livestock Co
Episode 20:Farm Kid Parenting and Moving the Farm Across State Lines with Kerissa Taylor of 1984 Farms
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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“And at the end of the day, the best thing you can do is, as long as you have good intentions, is to put some piece of your story out there because I promise you somebody will find a connection.”
Every farm has a story worth telling, but finding the confidence to share it isn't always easy. In this episode, third-generation cattle woman Ashlynn Jones shares her journey of returning to the family farm and finding her voice as an ag advocate. From winter chores to family transitions, she shows how sharing even simple daily moments can help bridge the gap between farmers and consumers.
Key Topics:
Transitioning back to the family farm
Finding confidence to share your ag story on social media
Starting with one platform and building from there
Women in agriculture
The importance of showing daily farm life
Supporting different farming methods
Connecting with consumers who are generations removed from farming
Managing cattle during extreme weather
Family legacy in agriculture
For those looking to connect with Ashlynn and learn more about her journey, you can find her on Facebook, Instagram, or TikTok.
LINKS
Land-finding guide: thetinylife.com/fop.
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Episode 1: Collaborating for Progress in Ranching with Cassidy Johnson
Episode 62: Your Life’s Bingo Card and Flower Farming with Liz Fielder of Sunny Mary Meadow Farms
Episode 47: Building Connections with Strong Ag Women with Jana Earp
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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“This is what I describe simple living as, it’s figuring out what you want to focus on and doing more of that while figuring out what you want to focus less on or there’s a distraction and eliminating those things.”
Creating a life that aligns with your values is important. That's why I was thrilled to chat with Ryan Mitchell on the Farming on Purpose podcast. Ryan's journey from city living to homesteading offers valuable insights for anyone dreaming of a simpler, more fulfilling life on the land.
The Wake-Up Call
Ryan's story began in 2009 when he lost his job during the Great Recession. This setback made him question the traditional path of success he'd been taught to follow. Instead of getting discouraged, Ryan saw an opportunity to reshape his life around what truly mattered to him.
The Tiny House Solution
To reduce his living costs and gain more freedom, Ryan decided to build a tiny house. This bold move allowed him to:
Cut his housing expenses in half
Focus on his own projects and travel
Save money for his ultimate goal: owning land for a homestead
The Long Game: Saving for Land
Ryan's journey to land ownership wasn't quick or easy. It took years of careful planning and saving. Here are some key strategies he used:
Living below his means in the tiny house
Using solar power to eliminate electricity bills
Growing his own food to reduce grocery costs
Starting a website (thetinylife.com) to share his journey and create additional income
Finding the Right Property
After 15 months of active searching, Ryan finally found his perfect piece of land. His advice for other aspiring homesteaders:
Get crystal clear on your needs and wants for the property
Be realistic about how much land you actually need
Network and spread the word about your search – you never know where the right lead might come from
Do your due diligence – in Ryan's case, a survey revealed an opportunity to negotiate a significant price reduction
I know firsthand how challenging it can be to find the right piece of land to start or expand your operation. That's why I'm excited to share a valuable resource I've helped create with thetinylife.com. We've put together a comprehensive guide full of innovative ideas for finding land, no matter where you are in your farming journey. Whether you're just starting out, looking to expand, or hoping to carve out your own space on an existing family farm, this guide has something for you. You'll discover new avenues to explore and strategies you might not have considered before. As a bonus, thetinylife.com offers a wealth of information on minimalism, gardening, and property planning – all great tools for any farmer. To access this land-finding guide, just visit thetinylife.com/fop.
Overcoming Societal Pressure
One of the biggest challenges Ryan faced was resisting the urge to conform to society's definition of success. He encourages others to:
Take a step back and objectively evaluate your current life
Write out what your perfect day looks like, from morning to night
Focus your time, money, and energy on activities that bring you closer to your goals
Eliminate distractions and things that don't align with your vision
Practical Tips for Getting Started
If you're feeling inspired to start your own homesteading journey, Ryan recommends:
Get your finances in order – pay off debt and build savings
Start small – you don't need a huge property to begin homesteading
Learn new skills gradually – whether it's gardening, animal care, or building
Connect with like-minded people for support and advice
The Rewards of Perseverance
While Ryan's path wasn't always easy, the rewards have been immense:
Freedom from financial stress
More control over his time and daily life
The ability to travel and pursue passion projects
A deep sense of accomplishment in building the life he truly wants
I find Ryan's story incredibly inspiring. It reminds me that with patience, hard work, and a clear vision, we can create a life that nurtures both our families and our entrepreneurial spirits.
To connect with Ryan, check out his website or his YouTube.
More from Farming on PurposeIf you are interested in signing up for the Marketing Routine class, do so here!
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for clients and our website!
Thrivecart is a software tool you can use to design online checkouts with every option you can dream up. You can sell physical and digital products, connect to loads of other softwares you use for your website, accepting payments, email marketing, and more. This is the most powerful tool I use and the lowest cost one. I recommend it for anyone who accepts online payments who wants to increase their revenue or average order value.
Visit ThriveCart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy!
#16 Building a Homestead with Terra Larsen of Everest Acres
#59 Start Homesteading in Your Kitchen with Meghan Gates
#65 The Power of Small Farms and Slow Growth with Lane’s End Farm Creamery
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
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“If you trust the process, the process will reward you back.”
As a sixth-generation cattle farmer in Southern Minnesota, Haley Ammann-Ekstrom knows a thing or two about juggling responsibilities. She farms alongside her husband and father, manages a cow-calf herd, and has recently ventured into selling beef directly to consumers. But what makes Haley's story truly inspiring is her passion for educating the younger generation about agriculture and her determination to keep her family's farming legacy alive.
Finding Her Path Back to the Farm
Haley's journey back to the family farm wasn't a straight path. After high school, she initially pursued cosmetology. However, a chance conversation with a multi-generation crop farmer sparked something in her. "I went home and told my parents, 'Come Monday morning, I'm going to quit my job and go back to school for Ag Business Management,'" Haley recalls.
This decision led her to earn a four-year degree while working part-time on the farm. In 2015, following the passing of her grandfather, Haley seized the opportunity to start her own cattle herd and partner with her father.
Balancing Off-Farm Work and Farming
Like many modern farming families, Haley and her husband both work off the farm. Haley works in sales at the local farmers' co-op, while her husband is a power linesman. Her father works at a local back clinic in the beef department.
"It's hard because there are so many times where it's like, 'Gosh, if just one of us was here full time, think of all the stuff we could get done,'" Haley shares. However, she acknowledges that their off-farm jobs currently make their farming dream possible. "We couldn't do this if we didn't have those jobs."
Embracing Innovation and Sustainability
Haley and her family are always looking for ways to improve their operation. They've recently started implementing cover crops, which have been great for their soil health. "We ended up chopping like the 12th of September this year, and then we drilled that cereal rye right after," Haley explains. "Those are things that you have to be willing to gamble on."
They're also exploring ways to make their cattle operation more efficient, including using artificial insemination to improve their herd genetics and considering building a hoop barn for calving and finishing cattle.
Educating the Next Generation
Haley's passion for agriculture extends beyond her own farm. She's actively involved in educating young people about where their food comes from. "I'd rather be able to tell someone where their food comes from and have those conversations than them guess and be wrong or turn to the internet," she says.
Her commitment to education has led her to work on a series of children's books about agriculture, with the first one set to launch in 2025. "I think it's such a huge part of kids to be reading and to have real-life agricultural books that get people excited," Haley enthuses.
Looking to the Future
As Haley looks to the future, she has big plans for both her farm and her career in agriculture. She hopes to continue growing their meat program, expand their herd, and eventually have at least one family member working on the farm full-time.
"I hope that I can still kind of be taking on some of these mentorship leadership programs and take that a step further," Haley says. She's also excited about the potential of her children's books to both educate and provide an additional income stream for her family.
Embracing the Challenge
Haley's story is a testament to the grit and determination of modern farmers and ranchers. She's not afraid to take risks, whether it's changing careers, trying new farming practices, or venturing into direct-to-consumer beef sales.
Her advice to others? "Trust the process. The process will reward you back." It's this attitude that keeps Haley moving forward, balancing family, farm, and future with grace and determination.
As we look at the challenges facing agriculture today, stories like Haley's remind us of the passion and innovation driving the industry forward. It's farmers like her who are ensuring that future generations will have both food on their tables and a connection to where that food comes from.
If you would like to connect with Haley, check out her Facebook and Instagram.
More from Farming on PurposeIf you are interested in signing up for the Marketing Routine class, do so here!
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for clients and our website!
Thrivecart is a software tool you can use to design online checkouts with every option you can dream up. You can sell physical and digital products, connect to loads of other softwares you use for your website, accepting payments, email marketing, and more. This is the most powerful tool I use and the lowest cost one. I recommend it for anyone who accepts online payments who wants to increase their revenue or average order value.
Visit ThriveCart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy!
#23 Our Food Supply Chain and the Farm to Fork Gap of Food Accessibility
#43 Returning to & Growing on the Ranch with Kristin Harms
#76 Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
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“What is so understood to you is not understood to the average person. And I know that sounds really silly as especially multiple generations. Like it's just. It's so ingrained in everything, that outside perspective, like you're missing it. And that's one of the things that I will say as coming in from a total outside perspective, what I didn't know, I realized somebody else didn't know too. So I had to figure out how to communicate it.”
As a farmer myself, I love sharing stories of other folks who are making waves in agriculture. Today, I want to introduce you to Lindsay Graham, a first-generation farmer who's built a thriving business from scratch. Her story is all about family, hard work, and thinking outside the box.
Starting from Scratch
Lindsay and her husband Dustin didn't grow up on farms. They were city folks who dreamed of owning land. One day, they decided to just go for it. They bought a small property and jumped right in.
"We always talked about owning land, but like everybody says that," Lindsay told me. "We got married young and just continued to buy a little home and fix it up and move to the next home."
Their farm journey started simply: they got some pigs, then sheep, then cows, and chickens. They learned as they went, making plenty of mistakes along the way.
Building a Business
What started as a hobby grew into something much bigger. Today, Graham Acres supplies over eight stores and restaurants and does weekly doorstep deliveries across Northeast Oklahoma. They raise chickens, pigs, and sheep, offering high-quality meat to their community.
Lindsay didn't set out to create a big business. It happened naturally as demand grew. "The numbers made us get to that," she explained. "With meat chickens, we raised the very first time, like 25 for ourselves. And then it was like 50. And then it was 100."
As they scaled up, they had to keep improving their setup. What started as a small brooder for 20 chicks turned into a system that can handle over 1,000 birds on pasture at a time.
Family First
One thing that struck me about Lindsay's story is how she and Dustin put their family first. When everyone told them they had to do farmers markets to sell their products, Lindsay said no.
"It's just not fair for our family," she told me. "Monday through Friday, Dustin and I work nonstop. The kids go to school. And then Saturday we do a bunch of chores. And then Sunday we like try to talk to God and talk to each other at least a little bit."
Instead of markets, Lindsay focused on social media marketing and deliveries. This approach let her build the business while still having time for her family.
The Challenge of Working with Your Spouse
Lindsay was honest about the challenges of running a farm business with your spouse. "If somebody started a business on marriage counseling, where instead of sitting on a couch, you would take the people and put them in some type of high-stress animal operation and just observe, you would be able to highlight all of their communication problems," she said.
Her advice? Don't grow so fast that you forget to take care of your marriage. It's easy to get caught up in the business and forget about the most important partnership of all.
Making Farm Products Convenient
One of the keys to Graham Acres' success is how they've made buying from them easy. Lindsay realized they weren't competing with big store prices – they were competing with big store convenience.
"If you can figure out how to be convenient, you will win the game," she told me. This means having a clear website, clear instructions, and reliable delivery.
Looking to the Future
Graham Acres isn't slowing down. They're expanding to new land, bringing in beef through partnerships, and even thinking about opening a storefront. Lindsay's passion is clear when she talks about building a network of local producers.
"We have siloed too much. We've overcomplicated too much," she said. "It is not that hard for all of us that are doing stuff. There are people growing vegetables all the time that have no avenue to sale. It's not enough for a farmer's market. They have no interest in Facebook. Why aren't they selling through a co-op type of thing?"
Lessons for Other Farmers
Lindsay's story has some great lessons for anyone thinking about starting or growing a farm business:
Start small and learn as you go Put your family first Find ways to make buying from you convenient Use social media to connect with customers Be open to partnerships Keep a close eye on your numbers Don't be afraid to do things differentlyIf you want to follow Lindsay's journey, you can find Graham Acres on Facebook and Instagram. Her story shows that with hard work, creativity, and a focus on family, you can build a successful farm business from the ground up.
More from Farming on PurposeIf you are interested in signing up for the Marketing Routine class, do so here!
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for clients and our website!
Thrivecart is a software tool you can use to design online checkouts with every option you can dream up. You can sell physical and digital products, connect to loads of other softwares you use for your website, accepting payments, email marketing, and more. This is the most powerful tool I use and the lowest cost one. I recommend it for anyone who accepts online payments who wants to increase their revenue or average order value.
Visit ThriveCart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy!
#16 Building a Homestead with Terra Larsen of Everest Acres
#36 Farm Moms and The Comparison Game
#70 For the Kids: From City to Farm
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
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“This idea of how all the different sizes of farms co-exist in agriculture today is one of the biggest problems that we have the opportunity to solve.”
I often find myself thinking about the future of agriculture and where family farms fit into the bigger picture. With fewer small farms and more large operations, it's a topic that's close to my heart and crucial for our industry.
The Numbers Tell a Story
Let's look at some eye-opening facts:
In 2023, there were 1.9 million farms in the U.S., down from 2.2 million in 2007.
In 2022, farms of all sizes decreased except for those with 5,000 acres or more.
Half of all farms had less than $10,000 in sales, and 81% had less than $100,000 in sales.
Family farms made up 97% of all farms in the U.S.
These numbers paint a picture of an industry that's changing fast. Even more so when you look at the production from each size class of farm.
Small family farms (making less than $350,000 a year) produce 18% of the total value but account for most of the hay and nearly half of the poultry and eggs.
Mid-sized family farms ($350,000 to $1 million) produce 19% of the total value.
Large-scale family farms (over $1 million) produce 52% of the total value and lead in most major crops.
The Reality Behind the Numbers
When we say 97% of farms are family-owned, it sounds great. But the truth is, most of these farms aren't making enough to support a family on their own. This isn't the picture most of us grew up with or learned about in 4-H and FFA.
As a mom and a farmer, I worry about what this means for our kids and the future of farming. We're treating farms of all sizes the same way, with the same rules and markets. But is that smart?
Finding a Way Forward
So, what can we do? Let's dive deeper into some solutions:
Be open to new perspectives: We need fresh ideas from both inside and outside farming. Let's welcome new voices and be willing to learn. This might mean partnering with tech companies to develop farm-specific apps or working with local chefs to create value-added products.
Rethink diversification: Instead of stretching ourselves thin with many products, let's focus on doing one or two things really well. Then, we can add related services or products to that niche. For example, if you're great at raising grass-fed beef, consider offering farm tours or beef cooking classes. Or partner with a local brewery to use your grain in specialty beers.
Collaborate in new ways: Co-ops have always been important in farming. Now, we need to think about new ways to work together, especially in food processing and marketing. This could mean forming a group of small farms to jointly invest in processing equipment or creating a shared brand for local products. Online farmers' markets or community-supported agriculture programs can also help small farms reach more customers.
Embrace direct-to-consumer marketing: Use social media and e-commerce platforms to tell your farm's story and sell directly to customers. This cuts out middlemen and allows you to capture more of the food dollar.
Explore agritourism: Turn your farm into a destination. Offer pick-your-own produce, farm stays, or educational workshops. This not only provides additional income but also helps create a connection between consumers and where their food comes from.
Invest in sustainable practices: Implement regenerative agriculture techniques or consider organic certification. These practices can lead to premium prices for your products and appeal to environmentally conscious consumers.
Seek out niche markets: Identify unique products or services that larger farms might overlook. This could be heritage breed livestock, heirloom vegetables, or specialty crops for local ethnic markets.
A Pivotal Moment
In the next 15-20 years, up to 70% of farmland will change hands. This is huge! It's a chance for real change if we insist on it. I believe we need to push for stronger farms, stronger families, and a stronger food system. We need to be stubborn about our values but open to new ideas.
This fall, I'll be sharing stories from farmers and ranchers who are making it work. They'll talk about their successes, challenges, and how they're building a future in farming.
Let's work together to create an agriculture industry that supports our families, feeds our communities, and gives our kids a chance to carry on this vital role. The future of family farming depends on it.
More from Farming on Purpose
If you are interested in signing up for the Marketing Routine class, do so here!
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Visit ThriveCart - I may earn affiliate commissions from links on this page.
You may also enjoy…#12 Beginning Farming and Resetting Your Farm Practices with DL Lautenbach
#45 Diversifying the Ranch with Jess at Perigo Hay and Cattle
#62 Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms
About the Host of Farming On Purpose, Lexi Wright:I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
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“If you don’t send it out, if you don’t publish it, it doesn’t happen. You can’t learn from it. You have to push “go” to learn from it.”
As a farmer's wife, mother, and business owner, I understand the challenges of juggling multiple responsibilities while trying to grow your farm or ranch. Marketing often falls to the bottom of our to-do lists, but it's crucial for our success. Today, I want to share some practical tips on how to make marketing a manageable part of your routine.
Why Marketing Matters for Your Farm or Ranch
Marketing isn't just about selling products; it's about sharing your story, connecting with customers, and building a sustainable future for your family farm. As farmers and ranchers, we're not just business owners – we're caretakers of a legacy, passing down knowledge and values to the next generation.
Start with the Basics: Your Marketing Foundation
Before diving into complex strategies, let's focus on creating a solid foundation:
Choose Your Source of Truth: Pick one main place where customers can find accurate information about your farm or ranch. This could be your website, email list, or even a social media page. Whenever you communicate with customers, direct them to this one source.
Create a Simple Template: Make something easy to replicate for your marketing messages. It could be a basic graphic design, an email template, or a list of common questions and answers. The goal is to save time and maintain consistency.
Establish a Routine: Think about what your customers need to know, when they need to know it, and how often. Maybe it's a weekly email update or a monthly social media post about what's happening on your farm.
Making Time for Marketing
As busy farmers and ranchers, finding time for marketing can be tough. Here's how to fit it into your schedule:
Plan: Set aside time each month to plan your marketing topics, collect important dates, and set goals.
Create: Schedule time to actually make your marketing materials, whether it's taking photos, writing posts, or designing flyers.
Publish: This is crucial! Make sure you have dedicated time to share your marketing materials. It doesn't count if it never reaches your customers.
Growing Your Marketing Efforts
Once you have a basic routine in place, you can start to expand:
Add New Ways for People to Find You: This might mean trying a new social media platform or advertising in a different publication.
Create More Opportunities to Connect: Offer more chances for customers to get to know you and your farm better.
Finding Help When You Need It
If you're struggling to keep up with marketing on your own, consider these options:
Ask college students who need internships
Reach out to local programs with overlapping goals
Mentor FFA or 4-H members who need projects
Engage your most enthusiastic customers to help spread the word
Avoiding Common Marketing Pitfalls
As you develop your marketing strategy, watch out for these common traps:
Don't compare your marketing to others – focus on what works for your farm and family
Remember to grow your in-person network, not just your online presence
Avoid expensive software – free or low-cost options often work just fine
Set goals and track your progress
Don't waste time on strategies that don't fit your lifestyle or farm
Making Your Content Stand Out
When creating marketing materials, keep these tips in mind:
Be informative: Include all necessary details
Use visuals: People remember images better than text
Include a call to action: Tell people what you want them to do next
Give each piece a purpose: Know why you're creating it
Your Marketing Homework
If you take one thing from this post, let it be this: Determine your "source of truth" – that one place where customers can find accurate information about your farm or ranch. Make sure this information is included in all your marketing efforts.
Remember, as farmers and ranchers, we're not just marketing products – we're sharing our family's story, preserving our heritage, and building a future for the next generation. By making marketing a regular part of our routine, we can ensure that our farms and ranches continue to thrive for years to come.
If you are interested in signing up for the Marketing Routine class, do so here!
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for clients and our website!
Thrivecart is a software tool you can use to design online checkouts with every option you can dream up. You can sell physical and digital products, connect to loads of other softwares you use for your website, accepting payments, email marketing, and more. This is the most powerful tool I use and the lowest cost one. I recommend it for anyone who accepts online payments who wants to increase their revenue or average order value.
Visit ThriveCart - I may earn affiliate commissions from links on this page.
You may also enjoy…#57 Living Your Authentic Ag Journey with Matt Brechwald of Off-Farm Income
#67 Diversifying Your Cattle Income for Operation Growth with Neilson Beef
#75 Becoming an Industry with Open Doors with Macey Hurst of Lady Livestock Co
About the Host of Farming On Purpose, Lexi Wright:I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
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“I continuously am impressed with young producers and beginning producers alike of their determination and their resiliency. If they want to be a part of this industry and they want to live in rural America, and they want to find a way to help be on the farm, they have to come up with very innovative things.”
As a farmer and podcast host, I'm always eager to learn from experts in our field. Recently, I had the pleasure of catching up with my college friend Ben Brown, now an agricultural economist at the University of Missouri. Our chat was filled with valuable insights about the current state of farming and what the future might hold for us.
Ben and I go way back to our days at Kansas State University. Now, he's doing important work that affects all of us in agriculture. He studies things like crop insurance, government farm programs, and how farmers can make smart financial decisions.
The Ups and Downs of Farming Today
We started by talking about the challenges many farmers are facing right now. Ben explained that we're in a time where crop prices are lower, but the costs of running a farm haven't dropped as much. This is putting a squeeze on many farmers, especially younger ones who are just starting out.
But here's the thing – Ben says this isn't new. Farming has always had its ups and downs. He reminded me of something one of our college professors said years ago: it's always tough for young farmers to get started during times like these. But that doesn't mean it's impossible.
Getting Creative in Agriculture
What really got me excited was hearing about how farmers, especially younger ones, are finding new ways to succeed. They're not just sticking to traditional crops and methods. Instead, they're exploring niche markets, trying out specialty crops, and selling directly to consumers.
As a mom and a farmer myself, I know how important it is to be creative and adaptable. Ben shared stories of his students starting all sorts of unique businesses – from earthmoving companies to popcorn farms, and even raising llamas for wool!
The Changing Face of Farm Policy
We also talked about farm policy, which can seem pretty complicated sometimes. Ben pointed out that many of the policies that affect us as farmers are changing. They're not just about the farm bill anymore. Now, we need to pay attention to things like trade agreements, environmental regulations, and even tax laws.
This might sound overwhelming, but Ben had some great advice. He said it's important for farmers to stay informed and to think about how these changes might affect our businesses. It's not about predicting the future, but about being ready to adapt when things change.
Building Skills for Success
So, what can we do to set ourselves up for success? Ben highlighted two key areas:
Understanding finances: Being able to create and understand financial statements is crucial. It helps us make smart decisions about our farms and families.Building partnerships: As farming becomes more connected, it's important to build good relationships – not just with our neighbors, but with everyone in the agriculture industry.As a mother and farmer, I know how important these skills are. They help us provide for our families and build businesses that can last for generations.
Looking to the Future
What struck me most about our conversation was Ben's optimism. Yes, farming is changing, but that also means there are new opportunities. Whether it's using new technologies, exploring different crops, or finding innovative ways to market our products, there are always possibilities for those willing to adapt and work hard.
For those of us balancing family life with running a farm, this message is especially important. We're not just working for ourselves – we're building a future for our children and our communities.
Ben's parting advice really stuck with me: "Stay committed in the tough times, and stay disciplined in the good times." As farmers, parents, and entrepreneurs, that's a motto we can all live by.
If you want to learn more from Ben, you can find his work through the University of Missouri's extension website or follow him on social media. He even does a weekly video about grain marketing that's free for anyone to watch.
Remember, fellow farmers and ranchers, we're all in this together. By staying informed, being creative, and supporting each other, we can face whatever challenges come our way. Here's to growing strong farms and even stronger families!
If you want to connect with Ben, check out his Twitter or visit his University of Missouri staff page to read his publications.
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
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#14 Time vs. Money and Opportunity Cost on the Farm
#53 Ranching with an Eye on Financial Feasibility
#73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
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“I think that a lot of landowners really want someone who's willing to learn and being very open and wanting to learn, being inquisitive, being curious.”
As a farmer or rancher, you know the importance of planning for the future. But when it comes to passing down your farm or ranch to the next generation, it can be a challenging and emotional process. That's why I invited Ashlee Westerhold, Director of the Office of Farm and Ranch Transition at Kansas State University, to share her insights on the Farming on Purpose podcast.
Growing up with family farms in Nebraska and Illinois, Ashlee understood the value of agriculture from a young age. Her passion for helping farm families led her to specialize in farm succession planning. Now, she's dedicated to assisting farmers and ranchers in Kansas with this crucial process.
The Three Pillars of the Office of Farm & Ranch Transition
Ashlee's office focuses on three main areas to help farm families:
Education for Future Farmers - The "Returning to the Farm" course at Kansas State University prepares students who plan to go back to their family farms after graduation. This course covers everything from financial management to insurance programs, giving young farmers the tools they need to succeed.
Land Link Program - This program connects retiring farmers who don't have a next generation to take over their operation with beginning farmers looking for land. While it's not always easy to find perfect matches, it's a valuable resource for both sides. If you are interested in learning more about this program or want to sign-up, visit the website.
One-on-One Consultations - Ashlee works directly with farm families to guide them through the succession planning process. This includes financial analysis, goal-setting, and facilitating family conversations.
Start Early, Plan Thoroughly
One of the most important takeaways from our conversation was the importance of starting succession planning early. Ashlee recommends beginning the process around age 55, with the goal of being fully transitioned by 70. This gives families time to:
Work through financial challenges
Develop management skills in the younger generation
Take advantage of tax strategies and loan opportunities
Address potential conflicts without rushing
Remember, starting succession planning doesn't mean giving up control immediately. It's about creating a roadmap for a smooth transition over time.
Real Stories, Real Impact
Ashlee shared a touching story about a family near Inman, Kansas. By simply adjusting their estate plan to divide farm and non-farm assets more logically between their on-farm and off-farm children, they were able to secure the farm's future and bring peace of mind to the entire family.
These small changes can make a big difference in preserving your family's farming legacy.
Taking the First Step
If you're feeling overwhelmed about succession planning, you're not alone. Many farmers put it off until health issues or financial concerns force the issue. But by starting early and seeking help, you can create a plan that works for your unique family situation.
As a mother and entrepreneur myself, I understand the importance of balancing family needs with business decisions. Farm succession planning is about more than just transferring assets – it's about preserving your family's values and ensuring the next generation can thrive.
Ready to start your farm succession plan? Reach out to Ashlee and her team at agkansitions.org or call 785-532-4526. Remember, it's never too early to start planning for your farm's future.
By taking these steps, you're not just securing your own legacy – you're strengthening the future of agriculture for all of us. And that's something every farmer and rancher can be proud of.
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for clients and our website!
Thrivecart is a software tool you can use to design online checkouts with every option you can dream up. You can sell physical and digital products, connect to loads of other softwares you use for your website, accepting payments, email marketing, and more. This is the most powerful tool I use and the lowest cost one. I recommend it for anyone who accepts online payments who wants to increase their revenue or average order value.
Visit ThriveCart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy!
#4 The Power of Courage in Farm Management Discussions with Elaine Froese
#44 Our Farm Transition Story Part 1
#69 Why 64% of Farm Transitions are Failing
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
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“Having a spouse that you are on the same page with when it comes to growing your business makes a huge difference. If you guys are both running in the same direction for your dream, you get so much farther, so much faster versus if only one of you has that dream or if you are going in different directions with that dream.”
As I sit in my hammock on a beautiful day, surrounded by the sounds of our farm, I can't help but reflect on how far we've come. From our humble beginnings seven years ago with a few cows, goats, and chickens, we've grown into a thriving operation with crops, more livestock, and even a dairy cow (my pet project).
This growth has taught me valuable lessons, and I want to share them with young farmers or anyone considering a future in agriculture. Here are the skills I wish I'd focused on earlier:
1. Choose Your Partner Wisely
While this isn't exactly a skill, it's a crucial lesson. Having a spouse who shares your vision for farming is invaluable. When you're both running in the same direction, you'll get much further, much faster. My husband and I didn't discuss our farm dreams when we first met, but luckily, we were on the same page. We support each other's goals and find ways to make our individual interests work together.
2. Basic Mechanics and Engine Knowledge
I had no idea how important understanding engines would be in farming. My husband's ability to fix 90% of our equipment problems is a huge asset. If you have the chance to take mechanic classes or even watch YouTube videos on the subject, do it. It'll make you much more helpful when things inevitably break down.
3. Accounting and Record Keeping
Understanding our finances is crucial. I've always been interested in bookkeeping, which has served us well. Knowing our financial position helps us plan for expansion and gives us confidence in our decisions. For those just starting, I recommend using a tool called Wave instead of QuickBooks. It's easier to understand and navigate.
4. Cooking Skills
As the primary cook in our household, I wish I'd invested more in this skill earlier. Cooking for a family with different preferences and allergies, and potentially for farm hands or harvest crews, is a big responsibility. Learning to cook efficiently and skillfully can turn a daily stressor into an enjoyable task.
5. Event Planning (or Farm Schedule Management)
This might sound strange, but getting on the same page about timelines and priorities with your farming partner is crucial. We plan what we can, knowing we'll need to be flexible. Mapping out tasks, priorities, and existing commitments helps us be realistic about what we can accomplish.
6. Reflection and Learning from Others
Take time to reflect on your progress and learn from those who've been farming longer. Ask older family members what they wish they'd known when they were younger. Their insights can be invaluable.
As we see shifts in agriculture, from changing demographics to new marketing strategies and diverse farm types, it's important to hold onto the wisdom of previous generations while embracing new opportunities.
Remember, as you work towards your goals, think about how they'll affect your day-to-day life. It's easy to get caught up in big dreams, but considering how they'll impact your daily experience is crucial.
I'd love to hear what skills you've found most valuable or wish you'd learned earlier. Share your thoughts in our Farming on Purpose podcast Facebook group. Let's learn from each other and grow stronger together.
Farming isn't just a job; it's a lifestyle that shapes our families and communities. By continually learning and adapting, we can ensure a bright future for agriculture and our farm families.
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for clients and our website!Thrivecart is a software tool you can use to design online checkouts with every option you can dream up. You can sell physical and digital products, connect to loads of other softwares you use for your website, accepting payments, email marketing, and more. This is the most powerful tool I use and the lowest cost one. I recommend it for anyone who accepts online payments who wants to increase their revenue or average order value.
Visit ThriveCart - I may earn affiliate commissions from links on this page.
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#76 Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke
About the Host of Farming On Purpose, Lexi Wright:I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
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As I sit here on my farm on August 7, 2024, I can't help but think about the challenges we're facing in agriculture. We've been hearing a lot of tough news lately, and it's got me thinking about how we can stay strong and keep our farms going, even when things look bleak.
First off, let's talk about what's happening. Big companies are laying off workers, cattle markets are down, and grain prices aren't looking great. Here are some of the numbers we're seeing:
Kinze is laying off 193 people from their plant in Williamsburg, Iowa. John Deere in Moline is cutting 134 jobs in their seeding and cylinder sectors. This is on top of 489 job cuts they made to salaried employees earlier this year. Agco saw a 6% reduction and reported net sales of $3.2 billion in quarter two this year, which is a 15% drop from the same time last year.It's enough to make anyone worry. But here's the thing – we've been through tough times before, and we'll get through this too. We never know when the markets will change, but we can rely on a resilient mindset no matter what the economists are predicting.
So, how do we stay resilient? Here are some ideas I've been mulling over:
Mix Things UpOne way to weather the storm is to have different sources of income. Maybe you could add a hay business to your cattle operation, or sell some of your meat directly to customers. Look at what resources you have and what opportunities are out there.
I know it's not easy to start something new when money's tight, but there might be ways to do it without spending too much. For example, agritourism has been a great option for many farms. Just be aware that when times are tough for everyone, people might not have as much to spend on fun farm activities.
2. Use What You've Got
The easiest dollar to manage is the one you've already made. Now's the time to really look at how we're using our resources. Maybe you could sell equipment you don't use much, or team up with neighboring farms to share expensive machinery.
Get out those spreadsheets and really dig into your numbers. Know exactly what you're spending and earning. You might be surprised at what you find when you put it all down on paper.
3. Change How You Sell
If you usually sell your calves at a certain time or weight, maybe it's worth looking at other options. Could you keep them a bit longer and sell at a different weight that might fetch a better price? Or could you team up with local processors to add value to your products?
Direct sales to consumers can be tricky during tough times, but remember – it's not just about price. It's about the relationship you build with your customers and the unique value you offer. Help them understand why buying from you is special.
4. Talk to the Money People
Now's a good time to sit down with your financial advisor or tax pro. There might be tax breaks or incentives you haven't used before. Make sure they know you're looking for ways to position yourself better for the next tax season.
5. Manage Your Risk
Look into tools like crop insurance or futures contracts if you haven't before. Even if they weren't a good fit in the past, it's worth checking again. The goal here isn't to make big gains, but to avoid big losses so we can keep producing until markets improve.
6. Remember Your Purpose
This is so important, especially during tough times. Why do you farm? What gets you out of bed in the morning? Keep that purpose in mind. If we can make it through this rough patch, we'll be in a great position when things turn around.
Lastly, remember it's okay to step back from all the negative news sometimes. Focus on what you can control and the things that really matter – your family, your friends, your community. These are the folks who'll have your back when times get tough.
We can't control what happens in the markets, but we can control how we respond. By staying focused on our goals and making smart decisions, we can weather this storm and come out stronger on the other side.
If you're facing challenges on your farm or have found ways to stay resilient, I'd love to hear about it. Drop by our Facebook group and share your experiences. We're all in this together, and by supporting each other, we can keep our farms and families strong.
You may also enjoy…#17 Mental Health is Not a Dirty Word in Agriculture with Jason Medows
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About the Host of Farming on Purpose, Lexi Wright:I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram @wrightatthemoment, Facebook, and TikTok.
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“Buying the farm is probably the best not only personal but financial decision. Best decision for my family. It’s really opened up a quality of life that we wouldn't have had otherwise.”
Growing up on his family's dairy farm in Utah, Derek Penrod always knew he wanted to be a farmer. But with no clear path to take over the family operation, he had to forge his own way. Now, Derek runs a first-generation farm in Idaho, growing alfalfa and raising Scottish Highlander cattle.
In this week’s episode of the Farming on Purpose podcast, Derek shared his inspiring journey of becoming a self-made farmer while balancing family life and a full-time job.
Taking the Leap into Farming
In 2020, after years of dreaming and planning, Derek and his wife took a big risk. They sold their comfortable house in town and moved into a trailer on their newly purchased farmland - with no utilities.
"We basically camped for six months," Derek recalls. "It was pretty basic. Twice a week, I'd fill a 50-gallon barrel with water from the neighbors to pump into our trailer."
While the living situation was tough, Derek says it brought him and his wife closer together. It also showed her firsthand the blood, sweat and tears that go into farming.
"Her seeing that and understanding it has really opened her eyes to the importance of it," Derek explains. "I think she sees the value it's going to have in raising our kids."
Balancing Farm and Family
Now with a 4-month-old son, Derek is excited to share his love of farming with the next generation. His son has already spent plenty of time riding in the tractor cab.
But running a farm while working full-time and raising a family isn't easy. Derek's typical day starts early with farm work, transitions to his day job, then back to the farm in the evening.
"It's literal sunup to sundown and you're going all the time, especially in the summertime," he says.
Derek credits his wife's support as crucial to making it all work. While he handles most of the farm labor, she pitches in when needed and takes care of their son.
"There's not a lot of women who would sell their comfortable house in town and move into a trailer without utilities," Derek says. "She's just been a gamer the entire time and supported me 100 percent."
Advice for Aspiring Farmers
For others dreaming of starting their own farm, Derek's biggest advice is to really examine how badly you want it.
"There's a lot of people who say they want something, but they're not willing to get uncomfortable to do it," he explains. "If you're not willing to get uncomfortable, don't even try, because you're not going to make it."
He also recommends:
Using resources like FSA loans Starting small and growing slowly Having other income sources besides the farmWhile the journey hasn't been easy, Derek has no regrets. "Buying the farm is probably the best decision for my family," he says. "It's really opened up a quality of life that we wouldn't have had otherwise."
You can follow Derek's farming journey on Instagram @self_made_farmer.
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
You may also enjoy…#44 Our Farm Transition Story Part 1
#52 Growing a First Generation Operation with Millennial Rancher Calli Williams
#69 Why 64% of Farm Transitions are Failing
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
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“Legacy to me is the culture that you leave for your family so that the next generation has great stories to tell and is grateful for the opportunities they’ve been given. That’s what legacy means to me.”
As a farmer or rancher, you know that your work is more than just a job - it's a way of life that's deeply connected to family, legacy, and the land. But sometimes, the very things that make farming special can also create challenges, especially when it comes to family communication and farm transitions.
That's where Elaine Froese, known as Canada's Farm Whisperer, comes in. With over 30 years of experience coaching farm families, Elaine has a wealth of wisdom to share about building strong relationships and successful farm transitions.
Here are some key takeaways from Elaine's conversation on the Farming on Purpose Podcast:
Conflict isn't bad - it's an opportunity Elaine believes that conflict itself isn't the problem - it's unresolved conflict that causes issues. She encourages farm families to see conflict as a chance to gain clarity and improve communication. By addressing issues head-on in a respectful way, you can strengthen your relationships and your farm business. Start succession planning early. The best time to start talking about farm transitions is when your kids are young. Make it part of your family culture to discuss the future of the farm openly. This helps set expectations and gives the next generation a chance to develop the skills they'll need. Fairness doesn't mean equal when it comes to passing on the farm, Elaine defines fairness as "helping everyone in the family be successful." This might mean treating farming and non-farming kids differently. The key is open communication about expectations. Put it in writing Elaine suggests writing a letter to express appreciation for the older generation and outline your vision for the farm's future. This can be a powerful way to start important conversations with respect and love. Create certainty for the next generation Look for ways to give the younger generation a stake in the farm before the older generation is ready to fully retire. This might mean putting their name on some land titles or transitioning ownership of equipment. Focus on people, not just assets. While the financial and legal aspects of farm transitions are important, Elaine emphasizes that it's really about the people. How well do you communicate? How do you handle conflict? Building a positive family culture is crucial. Legacy is more than land For Elaine, true legacy is about the culture and values you pass on, not just physical assets. It's about leaving your family with great stories and gratitude for the opportunities they've been given.Practical Tips to Try:
Have a family meeting to discuss your farm's vision and values Write a letter of appreciation to the older generation Create a "life binder" with tabs for business plans, legal documents, and financial information Play the "what if" game to plan for different scenarios Consider working with a farm coach or mediator to improve communicationRemember, building a strong farm family takes work, but it's worth the effort. By focusing on open communication, mutual respect, and shared values, you can create a lasting legacy that goes far beyond the land you work.
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About your host:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the stories of agriculture from generations past, preserving the skills and lessons learned along the way, and ensuring the best of that is passed onto those who will continue to lead the way into the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
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“I think we have to figure out what makes sense for ourselves. And for the amount of effort that we're putting in are we going to reach our goals? Are we going to get there realistically on a timeframe that makes sense? And how does that impact other people in our lives? That can be a very challenging conversation to have with yourself, but I think it is one that is worth having.”
As farmers and ranchers, we're no strangers to hard work. But these days, many of us are finding ourselves working even harder - both on and off the farm. Let's talk about this growing trend and what it means for our families and our futures in agriculture.
The Numbers Don't Lie
Here's a shocking statistic: in 2021, 82% of U.S. farm household income came from off-farm sources. That's a big jump from the 1960s when it was only about 50%. Even more eye-opening? In 2017, 58% of all farmers had a primary job that wasn't farming.
As a farmer and a mom, these numbers hit close to home. They paint a picture of an industry where it's becoming harder and harder to make ends meet solely through farming.
Why the Shift?
Several factors are driving this trend:
Improved technology means we need fewer hands on the farm. There are more job opportunities in rural areas, especially with remote work on the rise. Farm incomes can be unpredictable due to weather and market changes. The cost of farming keeps going up, but the prices we get for our products don't always keep pace.Size Matters
Interestingly, farm size plays a big role in this trend. Farms making over $350,000 in annual gross income (only about 8% of all U.S. farms) are less likely to rely on off-farm income. These larger operations, averaging about 1,500 acres, produce about 80% of the total value of agricultural production in the country.
Juggling Act: Farm, Family, and Off-Farm Work
For those of us balancing farming with off-farm jobs, life can feel like a constant juggling act. Here are some of the challenges we face:
Time management: There are only so many hours in a day, and farming doesn't stick to a 9-to-5 schedule. Physical and mental fatigue: Working two (or more) jobs is exhausting, especially during busy seasons. Financial stress: Often, the off-farm job is necessary to keep the farm afloat or to invest in its growth. Family strain: Long hours and divided attention can take a toll on our relationships.As a mom and a farmer, I feel this strain acutely. Just like there's often a "default parent" handling most childcare tasks, there's often a "default farmer" juggling most of the day-to-day farm operations. This imbalance can create tension in families and partnerships.
Finding the Silver Lining
While off-farm work can feel like a necessary evil, it's not all bad news. Here are some potential benefits:
It can provide a steady income to invest back into the farm. Off-farm jobs can offer valuable skills and networking opportunities that benefit your farming operation. For some, it offers a way to pursue farming dreams without the immediate pressure of making the farm profitable.Looking to the Future
As we navigate this new reality, it's crucial to keep our long-term goals in sight. Here are some strategies that larger, more successful farms often use:
Embrace technology: Even small investments in tech can make a big difference in efficiency. Explore new markets: Look into direct marketing or value-added products. Keep learning: Stay open to new ideas and techniques. Diversify: Consider adding new enterprises to your farm to spread risk.A Call to Action
If you're in this boat of balancing off-farm work with your farming dreams, know that you're not alone. I encourage you to:
Communicate openly with your family about the challenges and your goals. Be realistic about your timeline for growing your farm. Look for ways your off-farm work can benefit your farming operation. Take care of yourself - burnout helps no one.Remember, every farm's path is different. What matters most is that we keep pushing forward, supporting each other, and working towards a stronger future for our farms and our families.
What's your experience with balancing off-farm work and farming? Join the conversation in our Farming On Purpose Facebook group or reach out on social media. Let's support each other in this journey!
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
You may also enjoy…#61 Strategies to Calm the Chaos and Balance "It All"
#72 Advice from a First-Generation Farmer on Surviving Trends
#73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess
#80 Barn Restored into Butcher Shop Supports Growing Business Dreams
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
-
“I believe that farming and agriculture give us an incredible sense of purpose because we have a job to do and we show up to do it every day.”
In farming, family life and business often mix together. We're not just running farms – we're raising families and shaping futures. Today, I'm sharing my journey of balancing motherhood and running a business in agriculture.
The Motherhood Motivation
"What I mean when I say I have four kids" – this phrase I often use means more than just how many children I have. It represents why I changed my career and life to better serve both my family and my love for agriculture.
For many farm moms, starting or growing a business isn't just about making money. It's about creating a life that matches our values and lets us be there for our kids while following our farming dreams.
A New Way of Working
The usual 9-to-5 job doesn't always work well with farm life or raising a family. My switch to running my own business shows a growing trend among farm families:
"To best use my skills in a way that was rewarding to me and my kids, it made much more sense for me to be self-employed."
This change allows for:
Flexibility to meet family needs The ability to get help from others when needed Chances to show our kids the value of hard work and passionSetting an Example for Our Kids
One of the best things about being a mom and business owner in farming is the example we set for our children. As I like to say:
"I want to show my kids every day that they can live by their own rules, if they work hard at it, and if they make the right choices."
This way of thinking is so important in farming, where adapting to change and thinking creatively can make a big difference.
Doing Work That Matters
For many of us in farming, our work is more than just a job – it's what we're meant to do. I feel this way too:
"Working with different clients on things I believe in makes me more passionate and lets me make a difference in things I care about."
This sense of purpose drives many farm moms to try new things, come up with new ideas, and create businesses that not only support our families but also help our farming community.
Focusing on Effort, Not Perfection
One of the biggest lessons I've learned is that effort matters more than being perfect:
"It's not about perfect. It's about effort. And when you bring that effort every single day, that's where change happens."
This way of thinking is so important for anyone balancing being a mom and running a business, especially in the unpredictable world of farming.
Key Ideas for Farm Moms in Business
Your family can inspire you to try new things in business Define success in your own way Use your business to teach your kids important lessons Focus on daily efforts rather than trying to be perfect Let your farming purpose guide your choicesRemember, whether you're taking care of animals, growing crops, or starting a new farm-related business, your role as a mom and business owner is shaping the future of farming. Your daily efforts, guided by what you care about and what you're passionate about, are the seeds of change in our industry. By embracing flexibility, leading by example, and focusing on purpose-driven efforts, we're not just raising families – we're growing the future of agriculture.
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
You may also enjoy…#21 Systems for Managing Life & Work on the Farm with Natalie Egger
#28 Behind the Scenes of Ranch Mom Life & Ag Homeschooling with Lindsey Huseman
#70 For the Kids: From City to Farm
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
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“I think we just respect each other’s time and we know we both are trying our hardest and some days are better than others.”
Join us in this inspiring episode of Farming on Purpose with Sumiko and Harrison Mills. Sumiko and Harrison share about their background and how they got started on their ranch. They openly talk about the renovations they undertook themselves and what a long journey that was. They also share details about the opening of their Butcher Barn and some of the things they’ve learned along the way. Listen in as we talk about all thing's renovation and butchering.
About our guest: Sumiko and Harrison Mills - H Bar S Ranch, Colorado
Harrison and Sumiko Mills' journey with H Bar S Ranch began with two kids, two pigs, and two dogs. That quickly grew into raising three boys and selling their ranch raised pigs direct to consumer. They quickly realized there was a desperate need for processors in their area and their business model needed to change in order to be successful. Harrison and Sumiko started processing their own animals, along with friends and families, and in 2018 they said, "Well, why can't we just do it ourselves?" With their own two hands, they restored their 80-year-old barn and turned it into a state licensed meat processing facility serving central and eastern Colorado.
You can connect with Sumiko and Harrison on Instagram and their website.
At a glance:
Why they started their Butcher Barn. Farm renovations. Opening of the Butcher Barn and learning all kinds of things along the way.About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
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“Learning to recognize the season you’re in is the first half of this and learning to live in the season you’re in is the second half.”
Join us in this midsummer episode of Farming on Purpose. In this solo episode I’m going to share some of The Lazy Genius principles that have helped me over the last few years. This lifestyle shift has helped me in more ways than one and I feel is pretty applicable to farm life, mom life, and being a business owner. Listen in as I go through some of the principles, share how I’ve implemented them into my life, and see if they might help you as well.
Check out the The Lazy Genius podcast and The Lazy Genius books.
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
At a glance:
Convert to the Lazy Genius way of life on the farm, as a mom, and an entrepreneur. The Principles of the Lazy Genius and how they could be implemented in your life. Give yourself grace and allow for flexibility. You may also enjoy…#21 Systems for Managing Life & Work on the Farm with Natalie Egger
#41 Habits & Routines for Your Season With Thea Larsen of Cowgirls Over Coffee
#56 Finding Fulfillment on the Farm through Understanding Your Identity
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
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“I think it’s about figuring out what you’re doing already and finding a home for what you’re already doing.”
While some of the ideas presented in this episode may be different, it's important to recognize that in order for a business to be sustainable, it must also be profitable. This episode presents ideas to consider in food marketing that you may not have considered before.
Join us in this informative episode of Farming on Purpose with Ali Cox. Ali shares about her family’s history in agriculture and her journey back to agriculture once she started her marketing business. Ali talks about the importance of farmers to market themselves and their products to get the best prices they can for their goods. Another tip Ali gave was to do research to find the right buyer or processor for you or to find ways to diversify your operation. Listen in as we dive deep into marketing in the agriculture industry.
About our guest: Ali Cox - Noble West, California
Ali Cox is an agriculture and food ingredient marketing visionary and founder of Noble West, an award-winning marketing consultancy that specializes in the entire agricultural ecosystem. From fresh produce and nuts to dairy and agTech, Noble West works in all aspects of agriculture. As a fifth-generation farmer, Ali returned home to California’s Central Valley in 2007 with the singular goal of making world-class marketing services available to the abundance of farmers and growers in the area. A fierce advocate for farmers, Ali’s blend of a deep personal connection to the land and business acumen has made her a highly sought after strategist by her clients. With an eye on the future of farming and the climate crisis, Ali regularly consults with her clients on upcycling, regenerative water use, and hydroponic & organic farming practices.
You can connect with Ali on Instagram, LinkedIn, and her website.
At a glance:
Family history in agriculture and Ali’s transition to marketing in agriculture. Processors and the messy middle. Marketing, researching, and getting out there to get the best prices for your product. You may also enjoy…#48 Farming on 320 square feet with Leafy Green Farms
#58 Expanding a Peach & Apple Farm in the Midwest with South Baldwin Farms
#73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
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