Episodes

  • In this episode of the Fearless Dentistry Podcast, Dr. John Gordon hosts Dr. Sabrina Starling, an expert in work-life balance and author of "The Four Week Vacation." Dr. Starling shares her 18-year mission to help entrepreneurs achieve balance, inspired by the sudden loss of her husband, Ned. She emphasizes the importance of unplugging from work, creating meaningful experiences, and focusing on high-value activities. The discussion also covers the toxic nature of hustle culture, the significance of delegation, and practical strategies for preventing burnout. Dr. Starling's insights highlight the value of prioritizing personal well-being and meaningful relationships.

    Show Highlights:

    Importance of personal and professional growth for dental practitionersWork-life balance strategies for entrepreneursImpact of personal loss on life perspective and intentional livingThe significance of unplugging from work to prevent burnoutCreating meaningful experiences with loved onesIdentifying and prioritizing high-value activities in daily routinesThe role of delegation and building a strong team in business successChallenging hustle culture and the misconception of long work hoursEmphasizing quality over quantity in work hours for better productivityThe connection between self-care, intentional living, and overall fulfillment

    Resources:

    Books:

    The Four Week Vacation: The Entrepreneur's Ultimate Guide to Taking Back Your Life from Your Business

    How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top Performing Team Members

    Websites:

    Tap the Potential - Tap the Potential Website

    Profit by Design Podcast - Podcast on Apple

  • In this episode of the Fearless Dentistry Podcast, Dr. John Gordon hosts Janice Hurley, a notable influencer in the dental community, to discuss personal and professional growth. Janice shares her journey from single parenthood to becoming a health center executive, emphasizing the importance of confidence in decision-making and leadership. She provides practical advice for dental professionals, such as improving new patient experiences and fostering a supportive work environment. The episode underscores the significance of overcoming fear, building self-esteem, and creating a culture of continuous learning to enhance both personal and professional success in dentistry.

    Links and Resources:

    Janice's Website

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  • In this episode of the Fearless Dentistry Podcast, host Dr. John Gordon, a retired general dentist, converses with Mr. Bob Affleck, CEO of Dental Coach USA. They explore the challenges and opportunities for new dentists transitioning from Dental Service Organizations (DSOs) to private practice ownership. Key topics include the importance of building trust and relationships with patients, effective communication, and understanding practice valuation. They also discuss the significance of preparing for a sale, maintaining team and patient relationships, and conducting thorough business evaluations to ensure a smooth and successful transition into practice ownership.

    Show Highlights:

    Challenges faced by new dentists transitioning from Dental Service Organizations (DSOs) to private practice ownership.Importance of building trust and relationships with patients.The role of effective communication in enhancing patient experiences.Identifying and clarifying practice goals and vision for new dentists.Key considerations for practice acquisition, including technology and patient base evaluation.Community engagement as a grassroots marketing strategy.The significance of education and support for new dentists entering practice ownership.Understanding practice valuation, including cash flow and goodwill.Preparing for the sale of a dental practice and the importance of financial transparency.

    Links and Resources:

    Connect with Bob Affleck on LinkedIn

  • In this episode of the Fearless Dentistry Podcast, host Dr. John Gordon and guest Dr. Natasha Brown, DMD tackle the critical issue of burnout in dentistry. Dr. Gordon shares his insights and personal experiences, emphasizing the importance of addressing burnout openly. Dr. Brown candidly discusses her struggles, including the pressures of owning a practice and her decision to sell it. They highlight the emotional and psychological challenges dentists face, the stigma of leaving the profession, and the need for self-reflection and intentional decision-making. The episode encourages seeking support and finding fulfillment in the dental field.

    Show Highlights:

    The issue of burnout in the dental profession.Personal experiences and insights related to burnout.Emotional and psychological challenges faced by dentists.The stigma associated with leaving the dental profession.The importance of self-reflection and intentional decision-making.Feelings of shame and guilt among dentists contemplating career changes.The impact of societal expectations on dentists' careers.Strategies for finding joy and fulfillment in dental work.The significance of community and support networks for dentists.

    Links and Resources:

    Dr. Natanya on LinkedIn - linkedin.com/in/drnatanya

    Website - drnatanya.com

  • Episode Description

    In this episode of the Fearless Dentistry Podcast, Dr. John Gordon hosts Laura Nelson, founder of Front Office Rocks and co-founder of Sober Life Rocks. Laura shares her unexpected journey into dentistry and her decision to stop drinking in 2020, leading to the creation of Sober Life Rocks. They discuss the societal pressures around alcohol, especially in professional settings, and the importance of supportive communities for sober individuals. Laura emphasizes the need to change industry culture to be more inclusive and supportive, highlighting her mission to normalize sober choices and provide resources for those questioning their relationship with alcohol.

    Show Highlights:

    Laura Nelson's journey in the dental industry Her personal experience with alcohol and decision to stop drinking Challenges of attending industry conferences and societal pressure to drink Vision for Sober Life Rocks and its features Importance of creating a supportive and inclusive community Stigma, shame, fear, and cultural pressures surrounding alcohol use Mission to create a safe and inclusive space through "Sober Life Rocks" Efforts to provide support within the medical and dental communities Collaboration and support for individuals navigating their relationship with alcohol Encouragement for individuals to take steps towards positive change and empowerment

    Links & Resources:

    Front Office Rocks

    Sober Life Rocks

    AR Workshops Coronado

    CDA (California Dental Association)

    ADA (American Dental Association)

    TED Talk on Gray Area Drinker

    "This Naked Mind" book

    "Atomic Habits" book

    Laura Nelson on LinkedIn

  • In this episode of the Fearless Dentistry podcast, Dr. John Gordon hosts David Harris, a dental embezzlement expert. They discuss the high prevalence of embezzlement in the dental industry, with Harris estimating a 70% chance of occurrence during a dentist's career. They explore the motivations behind embezzlement, such as financial need and feelings of undervaluation. Harris emphasizes the importance of oversight and control systems, and suggests practical measures like printing and reviewing practice management reports. The episode also highlights the emotional toll of embezzlement on dentists and the importance of balancing trust with vigilance in managing staff relationships.

    Show Highlights:

    - Prevalence of embezzlement in the dental industry

    - Motivations behind embezzlement

    - Methods used by embezzlers

    - Efforts made by dental organizations to educate and raise awareness about embezzlement

    - Dissemination of information on embezzlement

    - Practical tips to help dentists protect themselves from embezzlement

    - Emotional impact of embezzlement on dentists

    - Dynamics of dental offices and the impact on whistleblowing

    - Implementing a whistleblower policy

    - Balancing trust with vigilance

    Chapters:

    The introduction (00:00:03)

    Dr. John Gordon welcomes the audience and introduces the guest, David Harris, discussing the objective of the podcast.

    Understanding Embezzlement in Dentistry (00:01:56)

    David Harris explains the prevalence of embezzlement in the dental industry and its impact on dentists.

    Challenges in the Dental Industry (00:03:43)

    David Harris discusses the susceptibility of the dental industry to embezzlement and the reasons behind it.

    Motivations for Embezzlement (00:05:28)

    David Harris explains the motivations behind embezzlement, including financial need and a sense of entitlement.

    Statistics and Industry Awareness (00:08:53)

    Discussion about the prevalence of embezzlement, the role of dental organizations in educating the community, and the need for awareness.

    Methods and Techniques of Embezzlement (00:11:37)

    David Harris elaborates on the methods and techniques used by embezzlers to successfully steal from dentists.

    Dentists' Perspective and Challenges (00:16:10)

    The conversation delves into the challenges faced by dentists, their preoccupations, and the impact on vulnerability to embezzlement.

    Educating Dentists and Protective Measures (00:17:41)

    David Harris shares his approach to educating dentists about embezzlement and the protective measures offered to safeguard their practices.

    Print your own reports (00:19:50)

    David advises printing your own practice management reports to avoid selective reporting and loss of control.

    Review day end reports (00:20:53)

    David emphasizes the importance of reviewing day end reports to detect any discrepancies or irregularities in the practice's financial data.

    Financial articulation (00:22:55)

    David introduces the concept of financial articulation to ensure that the totals in daily reports align with the month-end report, preventing unauthorized activities.

    Emotional impact of embezzlement (00:25:00)

    David discusses the emotional toll of embezzlement on dentists, including loss of trust and the potential impact on career and well-being.

    Whistleblower policy (00:29:58)

    David encourages implementing a whistleblower policy to address staff reluctance to report suspicions and offers a template for this policy.

    Offering a financial reward (00:33:20)

    David suggests offering a financial reward, such as $2500, to incentivize staff to report embezzlement and overcome...

  • In this episode of the Fearless Dentistry podcast, Dr. John Gordon interviews Kandice Swarthout, a registered dental hygienist and founder of Inspired Education and Wellness Limited Partnership. Kandice shares her journey from dental hygiene to mental health counseling, driven by her interest in psychology and addressing dental anxiety. The discussion highlights the intersection of mental health and dental health, focusing on the alarming issue of sex trafficking. Kandice emphasizes the importance of recognizing trafficking signs and providing support to victims. The episode underscores the need for awareness, education, and proactive involvement in combating sex trafficking within the healthcare community.

    Show Highlights:

    - Introduction of Kandice Swarthout as a guest on the Fearless Dentistry podcast

    - Kandiac's journey in dental hygiene and mental health counseling

    - Intersection of mental health and dental health

    - Connection between childhood sexual abuse and dental anxiety

    - Kandice's work in a jail and encounter with victims of human trafficking

    - Signs of trafficking and the complexities of trauma bonding

    - Tactics used by traffickers, particularly targeting young girls

    - Impact of trauma on individuals who have been trafficked

    - Importance of reporting suspicions of trafficking, especially involving minors

    - Resources and practical ways for dental providers to help trafficking survivors

    Chapters:

    Kandice's Journey (00:01:11)

    Kandice shares her career journey from dental hygiene to mental health counseling and education.

    Discovering Mental Health and Dental Health Connection (00:05:15)

    Kandice explains how a counseling internship led her to understand the connection between mental health and dental fear.

    Understanding Human Trafficking (00:09:12)

    Kandice delves into her experiences with women in jail and the realization of human trafficking in her community.

    Signs of Trafficking (00:10:55)

    Kandice explains the clinical signs of trafficking and how dental clinicians can identify potential victims.

    Challenges of Leaving Trafficking (00:18:37)

    Kandice discusses the difficulties victims face in freeing themselves from trafficking and the reasons they may stay.

    The recruiter's tactics (00:21:46)

    Recruiting tactics and common grounds, including social media, for traffickers targeting vulnerable individuals.

    Online predators (00:22:52)

    The prevalence of online predators and the tactics they use to recruit and target vulnerable individuals.

    Trafficking stories and tactics (00:23:52)

    Real-life examples of trafficking, including stories of recruitment within schools and the tactics used to manipulate victims.

    Understanding trafficking laws (00:24:52)

    Discussion of laws regarding trafficking, including the definition of a trafficked person and the need for reporting.

    Challenges in stopping trafficking (00:25:19)

    The complexity and scale of trafficking, including the challenges in completely eliminating it.

    Raising awareness and recognizing signs (00:26:00)

    The importance of raising awareness and educating individuals on recognizing and responding to trafficking situations.

    Preventing recruitment (00:27:11)

    Methods used by traffickers to recruit individuals, including targeting teenagers and the importance of educating and protecting young people.

    Impact on vulnerable individuals (00:28:04)

    The vulnerability of young individuals to trafficking and the need for education and awareness to protect them.

    Recognizing trauma and its impact...

  • In this episode of the Fearless Dentistry podcast, host Dr. John Gordon chats with Dr. Aditi Agarwal, an experienced dentist and the co-founder of Practice By Numbers. They delve into Dr. Agarwal's journey in dentistry, the inception of her analytics and communication software, and its impact on her practice. They discuss the importance of understanding business metrics, offering financial flexibility to patients, and the effectiveness of follow-up systems in enhancing patient care and boosting referrals. The conversation provides insights into the tools and strategies that can help dental practices thrive.

    Show Highlights:

    Dr. Aditi Agarwal's experiences in dentistry and the challenges she faced in her practiceDevelopment of Practice By Numbers, a software for practice analytics and patient communicationImportance of connection with patients in dentistryFinancial options for treatment acceptanceSignificance of a skilled follow-up system in maintaining patient relationshipsDr. Agarwal's journey in creating the software for her own practice and its expansion to benefit other dentistsImpact of the software on improving case acceptance rateRole of financial options and membership plans in treatment acceptanceAutomation of follow-up reminders and post-op instructions for positive patient experiencesEmphasis on the importance of connection with patients, financial options, and skilled follow-up systems in dental practices

    Links and Resources:

    https://practicenumbers.com

  • Welcome to this solo episode! I recently returned from a conference in Phoenix, Arizona, and I have a lot to share with you over the next few weeks. You might ask why a 72-year-old retired dentist still goes to conferences! The truthful answer is that I am a constant learner, relentlessly reading and studying to add more arrows to my quiver in my role as a mentor to others. From the recent conference, a big takeaway for me is the importance of connection in dentistry. Explore this topic with me today!

    Show Highlights:

    Humans are neurologically designed for emotional and physical connection.Your patients’ visions of the smile (and lives!) they want—and how to connect with them to help them“Fearless dentistry” is about taking a visionary mode for the future of your practice.Your vision gives motivation and an unstoppable purpose. (Example: Jeff Bezos)Learn to apply the 80/20 principle.The #1 thing for your practice? Learn and master the art of great communication.There is a seed of greatness and a hero inside you!How I realized my seed of greatness in one magical moment in April 1988—and it changed my life (I’ll be sharing this story in a future episode.)Your assignment is to answer these questions: Am I willing to sit back and visualize possibilities and opportunities in the greatest practice I can possibly imagine? Am I willing to start down that path?

    Links and Resources:

    FearlessDentistryPodcast.com

  • It all comes down to people in your practice. The workplace culture you want to create is built on solid leadership and teamwork as everyone works toward the same shared vision. As much as we rely on data and technology, the human elements of a leader and team cannot be overlooked on the path to creating a strengths-based workplace where employee engagement is the standard. I’m joined by Dr. Matthew Norton, a leadership and organizational consultant, who gives us a look at his journey to finding clarity and purpose after immense grief and loss–and how he came to the impactful work he does today. 

    Dr. Matthew Norton is an expert in business-focused brain science and the founder of People Plus Purpose. His expertise is in workplace leadership and fostering workplace excellence through a focus on people and purpose. He has dedicated his career to helping companies transform their organizational culture by enhancing employee engagement, collaboration, and overall productivity. Through his work at People Plus Purpose, Matthew aims to create workplaces where people feel valued, motivated, and aligned with a shared sense of purpose. 

    Show Highlights:

    Matthew’s experience with heartbreaking loss, grief, surrender, clarity, and a redefined purposeGaining a new perspective on every single human being he sees Purpose (as defined by Matthew): ”Living with intent to see your visions and dreams realized as you add value to others by serving them”How letting go of control opened Matthew to begin to heal and go in a positive directionTwo foundational elements of a successful dental practice (or any business): a visionary leader and a winning teamMatthew’s work in showing the value of a compelling vision and clarifying a purposeful visionThe cultural tone is set by the key leader!What it means to have a strengths-based workplace The value of assessments in bringing more data to the human element of leadership and workplace culture

    Links and Resources: 

    Connect with Dr. Matthew Norton and People Plus Purpose: Website 

    *Fearless Dentistry listeners can contact Matthew for a free sample of his Core-Four Assessment!

  • It’s a true pleasure to welcome Tiffany Wuebben, a dynamic force in the world of dental hygiene. Tiffany, known widely by her professional moniker, the Hygienepreneur, is not just a registered dental hygienist; she’s a trailblazer who’s reshaping the very fabric of dental practice. As we prepared for today’s show, it became abundantly clear that our mutual connections, all stellar individuals, speak volumes about her character and the impact she's having on the industry. So buckle up as we dive into a discussion that promises to enlighten and inspire every dentist looking to revolutionize their hygiene department.

    Tiffany Wuebben, or as you might know her, the Hygienepreneur, has been revolutionizing the field of dental hygiene with her innovative approaches and entrepreneurial spirit. A registered dental hygienist by profession, Tiffany has expanded her influence far beyond the dental chair. She’s the author of a groundbreaking book on dental hygiene management, with a second edition on the way, reflecting her ongoing commitment to education and leadership in her field. Her website and LinkedIn profile are testaments to her dedication, showcasing her initiatives and the substantial network of professionals who support and endorse her vision. Today, we’ll explore how Tiffany’s strategies can transform the dental hygiene department into a cornerstone of successful dental practice.

    Show Highlights:

    Building a successful hygiene department in a dental practice.Soft skills in dentistry, and the importance of building patient trust.Empowering dental hygienists to build practices through relationships and soft skills.Dental hygiene practice management and patient care.Improving dental hygiene appointments by prioritizing patient connections and efficient workflows.Improving hygiene department productivity and patient care through time management and strategic scheduling.Improving dental hygiene practices through effective communication and metrics.Dental hygiene practice within a dental practice, emphasizing patient satisfaction and staff empowerment.

    Links and Resources:

    Connect with Tiffany Wuebben on Facebook | LinkedIn | Website

    Download the PDF version of the book Hygienepreneur

    https://bit.ly/42sQrwG

    

  • We are delighted to have Dr. Christina Radics joining us from Malaga, Spain, today. 

    Christina shares thought-provoking posts on LinkedIn, offering deep and meaningful information and conducting insightful polls. She has also written a book that will be coming out soon. We read the first chapter last week, and it was most impressive!

    Christina grew up in a multicultural household in Sweden, where she learned to adapt to different personalities but also experienced the strain of constant arguments between her parents. As a result, she developed perfectionistic tendencies and a desire to please others. She initially wanted to become a psychologist but settled for dentistry because it offered more stability. However, she found dentistry triggering due to its demand for perfection. 

    Moving to Spain and juggling work with family life, Christina neglected her mental well-being, eventually leading her to the brink of burnout. She is now on a mission to raise awareness about the warning signs of burnout and the importance of self-awareness in maintaining mental health.

    Join us as we navigate Christina’s fascinating journey and powerful insights.

    Show Highlights:

    Christina explains how her stressful childhood led her to perfectionismChristina shares her struggles with burnoutHow childhood trauma can lead to emotional numbnessWhy dentistry can be a challenging profession Why dentistry professionals must prioritize their self-care How burnout is a prevalent issue within the dental professionChristina discusses a course she attended on becoming happier dentistsHow to shift from burnout to joy in dentistryHow Christina’s upcoming book aims to provide dentists facing burnout with a sense of community and resilience

    Links and Resources:

    Dr. Christina Radics on LinkedIn

  • We are delighted to welcome Lourdes Berlanga as our guest for this week’s episode of The Fearless Dentistry Podcast. Lourdes is the Director of Practice Development and the Treatment Coordinator for an orthodontic practice in Los Angeles, California.

    Although Lourdes could not pursue her lifelong dream of becoming a doctor, she ultimately found her purpose in dental care, starting with the basics in the field and gradually advancing to administrative roles. She later acquired graphic design, marketing, and communication skills to help her reach a broader audience when promoting dental practices. 

    Lourdes joins us today to discuss her responsibilities as Director of Practice Development and Treatment Coordinator, as both roles are essential for the growth and maintenance of the practice and pivotal for shaping the overall patient experience.   

    Join us as Lourdes shares valuable insights on growing a dental practice from her years of hands-on experience. 

    Show Highlights:

    The marketing component that Lourdes finds most effective for attracting the right kind of patients to a dental practice.How Lourdes incorporated music into a successful marketing strategy she used to reach out to workers in Northern CaliforniaWhy a treatment coordinator is an integral part of a dental practiceWhy doctors and dentists must listen to their staff firstHow many patients become emotional when validated and feel understoodWhy effective communication is crucial when marketing dental practicesThe importance of using appropriate language and tailoring marketing communication to the listenerHow clear communication, consistent messaging, simple language, and repetition help to build patients’ trust in a practiceWhy dentists need to treat their staff respectfully and regard them as integral parts of the teamWhy a human connection is invaluable in the dental field

    Links and Resources 

    Lourdes Berlanga on LinkedIn

  • From a humble start as a dental assistant to a vanguard of change in the dental sphere, Melissa Turner joins us on Fearless Dentistry to share an empowering narrative that reshapes the contours of patient care and professional growth. Her voyage of transformation – from being a voiceless individual to a potent influence in the dental community – is not just her story, but a beacon for any professional striving to mold a more inclusive and empathetic industry. With the spirit of a mother intent on imparting strength to her daughters, Melissa infuses her insights on diversity, leadership, and the need for a dental revolution.

    Imagine sitting in the dental chair and feeling heard, truly heard. This episode illuminates the unconventional yet profound concept of story listening – an approach that transcends the mundane check-ups to foster genuine connections. With Melissa’s wisdom guiding our conversation, we unlock the strategies to embed this philosophy into every layer of a dental practice. Through anecdotes that extend beyond the clinic walls, we uncover the universal resonance of attentive listening. This is not just about enhancing patient loyalty, but also about nurturing relationships that enrich our personal lives.

    As we wrap up, we reflect on the potency of voices within the dental profession, especially ones that dare to challenge norms and bridge generational divides. Melissa’s advocacy for adaptable, fearless practices shines through as she recounts her experiences with introducing innovative patient care techniques. With a heartfelt thank you to our transformative guest, we extend an invitation to our listeners: join the Fearless Dentistry community, where every conversation is an opportunity to redefine the essence of dentistry and draw inspiration to spread smiles until we meet again.

    FearlessDentistryPodcast.com

    linkedin.com/in/drjohnrgordon

    https://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d

  • Ever wonder why some dental practices thrive while others merely survive? The key might just lie in how well a dentist can waltz through the intricate steps of case acceptance and patient trust. On Fearless Dentistry, I, Dr. John Gordon, sit down with the esteemed dental business coach Sophia Dunkley to examine the pulse of a flourishing dental practice. Sophia unravels her blueprints for nurturing patient relations and cultivating an environment where case acceptance becomes a natural outcome of empathetic engagement.

    This episode is more than a mere discussion; it's an emotional journey through the heart of dental practice marketing and patient care. As I share my own stories and strategies on bridging the gap between professional respect and a welcoming atmosphere, Sophia eloquently details how emotions significantly sway patient decisions. We both underscore the transformative power of understanding and tapping into the patient's emotional experience, especially when it comes to life-altering procedures like dental implants.

    Leadership, communication, and culture—these are not just buzzwords but essential elements for any dentist aspiring to lead a practice that changes lives. We consider the emotional resonance of a patient's smile and how leaders in dentistry can wield their influence to elevate both their team and patient experiences. Lastly, we tackle the fears and barriers that dentists face in recommending high-value treatment plans. With Sophia's expert guidance, this episode promises insights into overcoming these hurdles and embracing the profound satisfaction that comes with making a real difference in patients' lives. Join us on this transformative exploration to discover the art of case acceptance in dentistry.
    Connect with Sophia:

    www.thepracticenavigator.com

    1-347-878-9134 Mobile

    FearlessDentistryPodcast.com

    linkedin.com/in/drjohnrgordon

    https://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d

  • Unlock the transformative power of authenticity in your dental practice with the wisdom of Michael Anderson, the co-founder of Wonderist, a dental marketing agency, and Your Virtual Consult. This episode peels back the curtain on the game-changing strategies that can magnetize new patients to your door. We candidly discuss the shift from generic stock images to personalized content that truly resonates, and we dissect the art of niche marketing in dentistry, revealing how specificity can be your strongest asset.

    Venture with us into the realm of creating unforgettable dental experiences, where the scent of freshly baked cookies and warm, personal touches make all the difference. You'll hear anecdotal treasures and professional advice that underscore the importance of the intangible in crafting a practice that lingers in the minds of patients. Moreover, we'll explore the integration of technology in dentistry, from the convenience of virtual consultations to how AI and digital advancements are reshaping the landscape of patient care while still cherishing the human connection at its heart.

    As we wrap up this insightful discourse, you'll appreciate the candid reflections on embracing technology without losing the essence of personalized patient relationships. Michael Anderson imparts his expertise on harnessing the virtual console to elevate your practice. Follow along as we guide you through the journey of becoming a fearless dental practitioner who's not afraid to push boundaries and make a lasting impact. Subscribe now and join the ranks of those leading the charge in innovative, authentic dental marketing.

    Ways to connect with Michael:

    email: [email protected]

    for questions about marketing: www.wonderistagency.com

    for questions about virtual consults:
    www.yourvirtualconsult.com






    FearlessDentistryPodcast.com

    linkedin.com/in/drjohnrgordon

    https://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d

  • When you think of marketing, do you envision spreadsheets and sterile statistics? Think again. My fascinating guest, Kristie Boltz, CEO of My Dental CMO, joins me, Dr. John Gordon, to redefine marketing in the dental world. Together, we uncover the heartbeat of practice growth - a synergy of culture, team empowerment, and the art of building transformational relationships with patients. Kristie's vibrant energy and unique life experiences, from charity cycling to culinary passions, exemplify the dynamic intersection of personal evolution and professional success.

    Step into a realm where patients are not mere numbers but heroes of their dental journey. This episode isn't just a masterclass in attracting clientele; it's a deeper conversation about the power of authentic connections. We revisit my early days under the tutelage of Dr. Bill McKee, reflecting on the critical value of simplicity in both defining our ideal patients and measuring the success of a practice. This insightful exchange transcends the typical marketing chat, highlighting the profound implications of trust and companionship in dentistry, and how they enhance patient satisfaction and business prosperity.

    Let's shatter the mold of conventional patient engagement, focusing on the essence of storytelling where empathy is our guiding star. As we embrace the lessons from Peter Drucker and "As a Man Thinketh," we realize that the thread weaving through every successful practice is the unyielding commitment to personal and professional growth. Join us for an invigorating discussion that promises to leave you with a renewed perspective on not just how to run a dental practice, but how to continuously nurture the spirit of self-improvement that lies at the heart of every interaction, every smile, every life we touch.

    Connect with Kristie:

    http://www.mydentalcmo.com/

    [email protected]

    FearlessDentistryPodcast.com

    linkedin.com/in/drjohnrgordon

    https://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d

  • Embark on a journey with me, Dr. John Gordon, as I sit down with the exceptional Brandi Hooker Evans, whose infectious energy and expertise as a registered dental hygienist is revolutionizing how we approach dentistry. This episode takes you behind the scenes of crafting a niche in the dental world that resonates with personal values, illuminating the path toward patient empowerment through co-diagnosing. Brandi's Stellar Outcomes approach shines a light on aligning practice goals with a dentist's aspirations, hinting at a brighter future for patients and professionals alike.

    Leadership takes center stage in our conversation, exploring its pivotal role in cultivating a thriving dental practice. Discover how fostering a culture of recognition and connection within your team can unlock vast growth potential. We probe the rich resources available for personal development, reminding us that abundance, not scarcity, should fuel our journey to greatness. This talk is a call to embrace gratitude, learn from our experiences, and envisage a future where our practices mirror the richness of our lives.

    Finally, feel the joy and camaraderie that exudes from collaborative efforts in our field. I share insights on how a daily practice of gratitude can lead to an abundant mindset and discuss the exhilarating shift towards inclusivity and teamwork witnessed at dental conferences. With the anticipation of my new book "Dentist, Hygienist, and Cows," we close on a note of excitement, envisioning a dental care philosophy that's not only revolutionary but deeply fulfilling. Join us in this episode to awaken your passion for dentistry and the power of shared vision.

    How to connect with Brandi:

    WEBSITE
    BrandiHookerEvans.com

    EMAIL
    [email protected]

    linkedin.com/in/brandi-hooker-evans-25153396

    FearlessDentistryPodcast.com

    linkedin.com/in/drjohnrgordon

    https://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d

  • Unlock the secrets of impeccable communication and customer service with the luminous Daniela Skeen, the Florida-based coach and educator lighting up the dental industry. Witness as we venture into the heart of dental practice dynamics, where Daniela illuminates the art of seamless systems and the importance of holding every team member accountable. From decoding the subtleties of nonverbal cues to mastering the finesse of conflict resolution, we delve into strategies that not only soothe billing disputes but also empower dental professionals to navigate patient interactions with confidence and grace.

    Have you ever wondered what makes the customer service at 11 Madison Place so unforgettable? This episode draws inspiration from the realm of "Unreasonable Hospitality," exploring how the magic of genuine enthusiasm can transform your dental practice. As we analyze the elegance of both spoken and unspoken interactions, we reaffirm our commitment to the little things that matter—like smiles and personalized acknowledgments, especially during the hustle of peak hours. Daniela and I share a vision of patient care where every handshake and greeting sets the tone for a memorable visit.

    As we round off our discussion, we lay bare the communication mishaps that could be costing your practice its most valuable asset—patient loyalty. Addressing the conundrums of part-time staffing and the dreaded missed calls, we emphasize the role each team member plays in a patient's journey. With anecdotes and case studies as our guides, we illustrate how investing in quality time with patients not only uplifts their experience but also secures the financial well-being of the practice. Join us for this enlightening episode and leave equipped to make every patient encounter count, ensuring they depart with more than just a healthy smile.

    How to connect with Daniela:

    [email protected]

    cell 561.758.4904

    FearlessDentistryPodcast.com

    linkedin.com/in/drjohnrgordon

    https://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d

  • Navigate the turbulent seas of post-pandemic dental staffing with sage insights from Allison Norris, former dental hygienist turned CEO of The Dentele Group. Our compelling dialogue is a treasure map for practice owners seeking to anchor their teams with the right talent. Discover why opting for just any candidate can steer your practice far off course and how aligning personalities can hoist the sails of your team to new heights.

    Together with Allison, we chart the course for cultivating a workplace culture that's not just about financial incentives but rooted in the bedrock of mutual respect, appreciation, and a supportive environment. Learn how to foster a thriving ecosystem within your practice that naturally results in financial gains, without succumbing to the siren's call of unethical practices. Our conversation reveals the secret to creating a workplace where employees don't just survive, but truly thrive and take pride in their contributions.

    Embark on a voyage to uncover the strategies for securing the crème de la crème of dental professionals. From scrutinizing work history to understanding the powerful magnetism of your practice's reputation, we equip you with the tools to attract candidates who are not only fit for the job but also champions of your clinic's ethos. Allison and I dissect the nuanced art of recruitment, showing how a tailored approach can lead to a harmonious team that's dedicated to the practice's mission and philosophy.

    How to connect with Allison:

    https://thedentelegroup.com

    linkedin.com/in/allisonnorris

    FearlessDentistryPodcast.com

    linkedin.com/in/drjohnrgordon

    https://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d