Episodes
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Abbode founder Abby Price is on the Female Founder World podcast with Jasmine Garnsworthy this week.
Abby opened a vintage homewares store in Manhattan after losing her job and snagging a Covid deal from her landlord. Business was slowly growing—but then she started offering embroidery, sharing her designs on Instagram and TikTok, and sales skyrocketed. It hasn't slowed down since.
In this episode we chat about Abby's approach to networking and partnerships, how she's driving traffic in-stores, her plans for ecommerce expansion, and how she nurtures her own creativity as a business owner.
Links
Join a free Group Business Coaching Call with Abby and Jasmine: https://communities.kajabi.com/femalefounderworld/meetup/4b1cd94b-9264-4d04-be5d-afb93d095e80 Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Abby's business: https://shopabbode.com/ -
It's an extra special episode of Female Founder World! Host Jasmine Garnsworthy is in the hot seat being interviewed by Natalie from the team to share her own career story and what she's learned building Female Founder World.
In this chat we cover how Jasmine moved from Australia to New York to up-level her career, tips to build a powerful network, overcoming false starts and failed ideas, and how to create a profitable media business.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy -
Episodes manquant?
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Deco Beauty founder Julianna Dahbura is on the Female Founder World podcast with Jasmine Garnsworthy this week.
In 2016 Julianna started a nail polish brand with the hopes of building a direct-to-consumer business. This was the Glossier-era, besties, so relying e-commerce only and building a business on Instagram was very exciting. And although she was doing 8-figures in revenue with her biz Deco Beauty, Julianna realized quickly that nail polish was more of an impulse purchase than an online purchase. In 2020 she thought of a brilliant pivot... and it paid off in a big way.
Since pivoting, she's 3x'ed the already successful business, has launched in retailers like Urban Outfitters, JC Penny, Anthropologie and Free People, and has done collab products with brands like Hello Kitty, Tower28, and Lisa Says Gah.
Listen in for the full scoop, how Julianna made a major change in the direction of her business, how she's working on licensing deals to grow her biz, and her unique strategy for retail in 2024.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Julianna's business: https://deco.beauty/ -
PippySips founder Amberlee Venti is on the Female Founder World podcast with Jasmine Garnsworthy!
Amberlee returned to her demanding job while breastfeeding when she realized a major pain point. She didn’t always have time to get her breast milk to the fridge, and saw her insulated water bottle when she had the lightbulb moment that something like this could solve her problem.
Now seven years since having the idea, Amberlee’s company PippySips has been a massive success, with features across Vogue, Babylist and NBC, and a recent launch on Target.com!
Listen in for the full story, the major pivots Amberlee has overcame, securing patents, and landing her biz in Target.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Rachel's business: https://www.pippysips.com/ -
tbh skincare founder Rachael Wilde is on the Female Founder World podcast with Jasmine Garnsworthy!
Coming from a medical background, Rachael had no desire to start her own business until she came across an insane opportunity to license a patented acne treatment and turn it into a brand. She jumped on the idea at 23-years-old back in 2019, and has since built one of the buzziest new beauty brands on the planet.
Rach's the queen of building brand hype and backing it up with brilliant formulas. After a $4000 launch day, tbh skincare did $800,000 in revenue in their first 18 months, and now sell a bottle of cleanser every minute.
This brand constantly goes viral, and I asked Rach all about it in this episode.
Listen in for the full story, how Rachael successfully merged tbh skincare with another business, how they've grown an incredible retail presence, and their influencer strategy.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Rachel's business: https://tbhskincare.com -
Shaz and Kiks founders Shaz Rajashekar and Kiku Chaudhuri are on the Female Founder World podcast with Jasmine Garnsworthy!
Would you start a business with your sister? Shaz Rajashekar and Kiku Chaudhuri did—and today their haircare brand has hit some pretty impressive milestones. They’re sold at Sephora, have won some impressive awards, and have been featured in Vogue and Forbes.
They’ve been building this haircare business since 2018, when their parents returned from a trip to India with some incredible Ayurvedic beauty products. It sparked an idea: What if they could bring their heritage to an American beauty audience?
While building the business, these two have learned a lot about raising money, working with chain retail stockists, finding product-market fit, and up-leveling as entrepreneurs. Listen to their story on the pod!
Links
Retailer Pitch Deck FREE Download: https://www.femalefounderworld.com/retailer-deck-template Rachel Karten's newsletter 'Link in Bio': https://www.milkkarten.net/ Nik Sharm's newsletter: https://www.nik.co/subscribe Shaz and Kiku's EDI/inventory management system: https://cin7.com/ Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Shaz and Kiku's business: https://www.shazandkiks.com/ -
Bread founder Maeva Heim is on the Female Founder World podcast with Jasmine Garnsworthy!
Maeva Heim grew an impressive career in corporate beauty when she grew sick of working with brands that weren’t speaking to women that looked like her.
She didn’t know what the product would be, but she knew exactly who she wanted to target and where she would reach them: Sephora. With this goal in mind, her brand Bread was accepted by the retailer before she even launched.
Listen to the interview for the full story.
Links
Retailer Pitch Deck FREE Download: https://www.femalefounderworld.com/retailer-deck-template Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Maeva's business: https://breadbeautysupply.com/ -
Nat'V Basics founder Sandy Ronalds is on the Female Founder World podcast with Jasmine Garnsworthy!
After being disappointed at her options to find underwear that was both good for her and for the planet, Sandy Ronalds had the idea to create the brand she wished existed, Nat’V Basics.
Now, only a few years later Sandy has grown from a solo-preneur working out of her parents’ spare bedroom to a team of six, sold over $8M worth of product and still owns 100% of her business.
Listen to the interview for the full story.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Sandy's business: https://natvbasics.com -
CurlMix founder Kim Lewis is on the Female Founder World podcast with Jasmine Garnsworthy!
Kim Lewis is the CEO and co-founder of CurlMix, the award-winning hair care brand with a really smart tag line: master your curls in 21 days.
Kim's landed SO much press—her brand has been featured everywhere from Forbes and Entrepreneur Mag to Refinery 21 and Vanity Fair, and a lot of this she actually managed to secure without the help of a publicist (she tells us how in the interview!). The business has hit over eight figures in revenue, and raised $4.5M+ in equity crowdfunding from their community.
It wasn’t always this smash-success, though, CurlMix is actually Kim’s third swing at entrepreneurship.
Listen to the interview for the full story.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Invest in CurlMix here: https://wefunder.com/curlmixGet the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Kim's business: curlmix.com -
Ali Kaminetsky, the founder of Modern Picnic, is on the Female Founder World podcast with Jasmine Garnsworthy!
Ali created a brand around chic, super useful lunchcases and insulated bags for the busy girlies. Since launching at 22 years old in 2018, Ali has sold over 40,000 units and has done $6M+ in revenue.
In this episode of Female Founder World, Ali covers how she built the biz from shipping out of her parent's basement to where she is today, how they got early traction and press, and how she's been able to raise money from some really incredible investors.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Ali's business: https://modernpicnic.com/products/the-tote-black-canvas
Group Business Coaching: Registrations opening soon! (Check the Female Founder World Instagram).Ali's Resource Recommendation:
Buzzbassador: https://buzzbassador.com is the ambassador tool Ali reccomends on the show -
Sienna Brown, the founder of Glosshood, is on the Female Founder World podcast with Jasmine Garnsworthy!
Sienna's building the beauty brand that will re-ignite your inner child. She launched her company exactly one year after quitting her full time job, and sold out the first drop within four days! They're also now among brands like Range Beauty and Topicals who were accepted into the Sephora Accelerate program.
In this episode of Female Founder World, we're covering a lot of really good stuff: lessons on building a bootstrapped beauty biz, how to find your community, making the pivot from self-manufacturing to working with manufacturers, overcoming self doubt, key pieces to doing great in retail, and specific insights from the Sephora Accelerate program.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Sienna's business: https://www.glosshood.com
Group Business Coaching: Registrations open 10 March (Check the Female Founder World Instagram).Sienna's Resource Recommendations:
AccuGraphiX: https://bar-code.com—Sienna was able to get the barcode stickers she needed in less than 24 hours. Go Daddy Studio (fka OVER): https://apps.apple.com/app/id535811906 Sienna has used this app for over four years now for easy graphic design. Book: 'Venture Deals' -
Kristyn Rose Berland, the founder of CrateAway, is on the Female Founder World podcast with Jasmine Garnsworthy!
Kristyn has building building and bootstrapping her pet carrier business within the Female Founder World community, and they're getting some really amazing traction. She sold her car to start the business while also working her full time corporate job—and then came her biggest opportunity: Kristyn and her business landed a starring role the new Roku show, Side Hustlers, created by Reese Witherspoon's production Hello Sunshine.
Kristyn has been building the biz while working her fulltime job for the last three years, and she actually quit her job the day after we recorded this episode. We talk a lot about what it really takes to go 'all-in' on your business idea: do you need to move to a lower tax state? How much money do you need to have in the bank to quit your job? How do you overcome the mental hurdle and truly trust yourself? Kristyn's going through all of those big questions right now.
In this episode Kristyn shares some hard-won learnings from starting her own business and inventing a brand new product, huge challenges she faced on Kickstarter, and how she has been able to get some incredible angel investors to notice her.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Kristyn's business: https://www.crateawayco.com
Group Business Coaching: Registrations open 5 March (Check the Female Founder World Instagram). Kristyn's Questions List: Dropping in the Female Founder World Group Chat 5 March: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 -
Samantha Brett, the founder of Naked Sundays, is on the Female Founder World podcast with Jasmine Garnsworthy!
Samantha was a news reporter in Australia spending all day in the sun when she had the idea for an SPF brand that could be worn with your makeup. A ton of people in her life were getting skin cancer, and she couldn’t get over this one idea she had to make sunscreen something people actually wanted to wear.
Her brand, Naked Sundays, has executed so well on that idea–it's grown 1133% since its first year in business. After becoming a viral staple in Australia, they’ve launched all over North America and the UK.
In this episode Samantha shares how Naked Sundays created such an amazing launch, what Samantha has prioritized to find such virality, how press has impacted their sales, and so much more.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Free Group Business Coaching with Gretta van Riel: https://bestie.femalefounderworld.com/Gretta-van-riel-coaching Free Group Business Coaching with Samantha Brett: https://bestie.femalefounderworld.com/group-business-coaching-samantha-brettGet the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Samantha's business: https://us.nakedsundays.com/en-ca
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Nancy Twine, the founder of Briogeo, is on the Female Founder World podcast with Jasmine Garnsworthy!
Nancy started her hair care business back when clean beauty was just getting started, and the movement really hadn't hit the haircare space. She used her savings to start the business and started a sampling strategy to get traction.
After six years, she brought in an investor and within 10 years had built a nine-figure company that soon sold to Wella.
tbh it's rare to find someone who has experience with a scrappy launch, bootstrapped for years, fundraises hit nine figures and ALSO has sold the business--and is happy to talk about all of it.
In this episode Nancy shares Briogeo's early marketing tips, how she's scaled a team and a business, and what life looks like now post-aquisition.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Nancy's business: https://www.briogeohair.com
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Gretta van Riel was 22 when she started her first business: a detox tea that she was mixing, packaging and selling right from her parent’s dining room table. The business ended up being a massive success and within 6 months was doing $600,000 a month in revenue!
Gretta replicated the success of her first business and launched three more consumer companies, and an agency. They’ve gone on to do incredibly well—one even sold $1M worth of product in one day! Listen in to see how Gretta did it.
In this episode Gretta shares how her first biz gained that early success, her biggest (and most expensive) mistake and how you can avoid it, how to nail influencer marketing in 2024, what she'd suggest for founders today, and SO much more.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Check out the Australia tour: https://www.femalefounderworld.com/australia-tour-2024 Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Gretta (and her businesses): https://www.instagram.com/gretta?igsh=MWRwdXVsNzRlOGFvdw==
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Madison Stefanis was 19 when she started selling refurbished vintage film cameras to Gen Z. She realized she was onto a booming market, but had some problems sourcing the vintage cameras—there are only so many available in the world for sale, right? Madi decided to meet the demand by creating her own film camera and market it to a nostalgic millennial and Gen Z customer. And, it's been a hit. They're crushing it on TikTok and Instagram, and in 18 months sold 40,000 units and did AU$3.6M in revenue.
In this episode Madi shares the behind the scenes in going from idea to a fully launched product, how they've found traction on social media, and how she's been able to show up as the face of her business as someone who's more introverted.
Links
Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Check out the Australia tour: https://www.femalefounderworld.com/australia-tour-2024 Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Madi's biz: https://35mmco.com/
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Lisa Guerrera is making science cool with Experiment Beauty. As a chemist, she partnered up with her co-founder Emmy (another chemist) to bring the next gen of science-backed brands. After making a viral first product (iykyk), they’ve grown 10x year-over-year—mostly through their organic waitlist strategy.
In this episode Lisa shares the moments that helped scale Experiment Beauty, how to build a brand that lasts, and their launch strategy we should all be copy-pasting rn.
Links
Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Lisa's biz: https://experimentbeauty.com/
Try the ShopMy Affiliate platform: https://shopmy.us/home -
It’s no wonder Diarrha N’Diaye-Mbaye became the trailblazing beauty founder behind Ami Colé. As a first-gen Senagalese-American, Diarrha’s mother’s salon was the backdrop to her growing up and that love of beauty led her to roles at L’Oreal and Glossier. Today, she’s the founder of Ami Colé, a cult-loved beauty brand for melanin rich skin. They’ve raised over $2M to date, and smashed launch projections thanks to Diarrha's community-led approach.
Links
Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Diarrha's biz: https://www.amicole.com/
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Elle Kiffer is the founder of foldUP, a foldable yoga mat brand. She's a year in and absolutely crushing it! They have done major partnerships with brands like Mecca and are featured in publications like Refinery29. Swipe on to see how Elle is making it happen from the ground up.
In this episode we're diving into what the first year of business looks like these days, when to start paying yourself, who to hire, and how to go from idea to a successful business.
Links
Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023 Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Elle's biz: https://foldup.com.au/
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Sophie Marshall is the founder of Gentle Habits, the insence-turned-lifestyle brand taking over Australia. As a working mom with two kids, incense became her way to switch off, and the brand eventually became her side hustle.
Sophie and the team grew Gentle Habits to a million dollar business within the first two years, primarily thanks to incredible relationships with independent retailers. Now she's making big moves launching into stores like Anthropologie US. In this episode Sophie gives all the tips on doing the same!
Links
Retail Bootcamp Waitlist: https://bestie.femalefounderworld.com/retail-bootcamp Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023 Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Sophie's biz: https://www.gentlehabits.com.au/ - Montre plus
