Episodes
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In this episode, Blaine and Brooks share their experience acquiring new customers by advertising on platforms like Facebook and Google.
With their brand Seven Sons, the brothers are acquiring hundreds of new customers every week, with paid advertising being the key strategy to produce those results.
But will their strategy work for you? The key is having the right business model in place before you start writing checks to the big tech giants.
What does that model look like? Listen to learn more!
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In this episode, you'll hear us (Blaine and Brooks) break down their top strategies for high leverage ways to increase your product margin. We're talking about solutions you can implement once, and retain more 💰 with every order you receive, or every animal you process.
Regardless of how long you've been in direct marketing, I'm confident there's a new idea in this episode that you can take action on this week!
We are passionate about equipping small farms to reclaim market-share by implementing the business and marketing principles needed to climb the value chain and sell direct.
Each episode, you'll learn insights from our experience of scaling an 8-figure brand (SevenSons.net), as well as coaching hundreds of farms across North America.
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Episodes manquant?
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A full episode to break down the acquisition announcement of GrazeCart by specialty retail point-of-sale provider, POS Nation.
On this episode Blaine and I unpack common questions like:
Why did we decide to sell GrazeCart? Who is POS Nation? (you'll hear from their team) What will our involvement be going forward? What did we learn through this process? and what we’re most excited about for GrazeCart’s future!As passionate founders, we're thrilled to have found a partner who is excited about the future of GrazeCart and has the expertise to expand its' position in the marketplace.
In case you're wondering, this podcast isn't going anywhere, and you can consider this episode the launch of season three!
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Team meetings are tough to get right...
Whether you work with a few family members or a full-blown team, you've probably left meetings feeling more confused and discouraged than you came in.
Some of us get so fed up that we attempt to steer the organization without meetings altogether.
After all, between producing livestock and packing orders, who really has time for formal meetings anyway?
However, this only leads to more chaos and sideways energy.
So what's the answer?
In our experience, the key to having really great team meetings boils down to the AGENDA.
The right agenda helps everyone show up fully prepared, ready to make quality decisions and to stay accountable to their commitments.
Not to mention the agenda we use actually saves us time by consolidating other meetings and eliminating the need for 1-on-1 updates.
We've been using this exact same agenda for over a year and today we've broken down the entire structure for you in this episode. -
According to a few recent interviews from CEO Mike Salguero, ButcherBox has scaled beyond $600m in revenue.
In this episode, Blaine and I share our reactions to ButcherBox's remarkable growth, a breakdown of the strategies they leveraged, as well as what their market position means for the everyday farm-to-fork producer.
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There's a lot of buzz floating around about AI and how it's disrupting countless industries.
But are there actually any practical applications to use to help run a farm-to-fork business?
We answer that question in today's episode by showcasing some of the ways we're using AI to save time while producing better results!
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Increasing your AOV (avg. order value) not only increases revnue and margin, but it also reduces your operational headaches...
Why?
Because every order you receive comes with a similar level of overhead and risk. Basically as your order count increases, so increases:
customer complaints packing mistakes no-shows & restocking failed deliveries declined payments bad checks ... Shall I go on?This simple lesson is easy to overlook, and it's the inspiration behind this week's episode – Two EASY ways to increase AOV by next week!
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It's something rarely talked about, but your brand name and logo does have an impact on the future of your business.
Fun fact, Steve Jobs paid the renown designer Paul Rand, $100k to create the logo for NeXT, Inc.
Now, I'm not saying you need to drop a large % of your startup capital on your logo, especially in the freelance-art world we live in today.
However, it is important that you get the basics right because a bad name and/or logo, can be a ball and chain for a new farm-to-fork startup...
In this episode, Blaine and I share past stories of old logos we've since moved on from, and how to make that transition if your business could use a rebrand.
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A common killer of healthy businesses is poor cash flow. This is like a predator that always strikes when you're not expecting it.
It doesn't matter if you have a great product, happy customers, or even healthy profit margins... It only takes one bad cash crisis to cause it all to fall apart.
The good thing is that you can protect yourself from this fate!
In this episode, Blaine and I break-down the most common mistakes that create cash flow disasters and how to avoid them.
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To ship, or not to ship? 8 years ago, that's the big question Blaine and were battling with at Seven Sons...
Up to that point, we had built a very successful buying club model, delivering to 50+ pickup locations throughout our region.
Shipping always felt WAY too expensive, and a bad value proposition for our customers. Fast-forward to today, and we've closed all 50+ pickup locations and now exclusively ship door-to-door.
What changed, and is a buying club program something you should even consider today? Those are the question we answer in today's episode: Shipping vs Curbside! -
Retail vs wholesale... Which is most relevant for you in 2023?
The short answer is that it depends!
In this episode we unpack the pros & cons of both channels in order to help you determine where both fit into your 2023 strategy.
Click for website & show notes
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There's a lot of power in understanding your customers' buying psychology...
Without a subscription, your customer has to let your know when they want their next order.
With a subscription, your customer has to let your know when they DON'T want their next order.
It's amazing how much value is tied up in that subtle, but distinct difference.
Catch this episode to learn more about the tips, data, and pitfalls of this innovative strategy.
Click for website & show notes
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Are your priced stay profitable in 2023? According to the USDA, consumers paid 12.4% more at the grocery store in Oct, 2022, vs Oct, 2021.
As we continue through a season of unpredictable inflation, the consequences for neglecting price corrections has never been higher. At best-case, unsustainable pricing suffocates your ability to invest in growth.
Maybe that's how you feel now... We've all been there.
The good news is that it doesn't have to be this way. In today's episode of Food Chain Wars, Blaine and I unpack the thinking & systems we use stay on top of profitable margins!
Click for website & show notes
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With season 2, we're relaunching the show under a new name (Food Chain Wars). Our vision is to grow the show into the most valuble free resource for farm2fork marketers (regardless if you use GrazeCart or not).
We're here to help you climb the value-chain and reclaim your rightful market-share from big-ag and greedy 'greenwashing' corperations. That's what this show is about!
Sound interesting? Catch the trailer to learn more about what to expect out of season 2!
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Want to generate more engagement, clicks, and revenue with every email you write? We've brought Chad Graue (Director of Digital Marketing for Seven Sons) back on the show to help you do just that!
In this episode, Chad will share three tips you can use to improve your email copywriting. Each tip is simple enough, you can put them to work in the very next email you write! -
In the 'expert interview, you'll hear from Chad Graue (Digital Marketing Director at Seven Sons) share three proven promotion strategies that you can use to drive revenue growth this quarter.
If you're looking for growth strategies, and have yet to offer your customer the occasional promotion or incentive to buy, then I guarantee you're leaving low-hanging fruit on the tree. -
5 Marys Farms are doing a lot of things right and we've yet to see anyone leverage Instagram better. Their account is up to 200K+ followers, and they've used that audience to grow one heck of an eCommerce business.
Catch our interview with Mary Heffernan to get their full story and advice for fellow farmers! -
With any business, it is vital that your customers know and trust your operation which helps build a long-term customer relationship.
In this episode, listen as Blaine and I discuss the importance of mastering video to build trust with your customers! -
Our three favorite walk-in freezer solutions you can buy for up to ten times less than the price of buying new!
This episode is the perfect resource to bookmark and refer back to the next time you're in the market for additional freezer square footage, (and need to do so on a budget). -
This episode is for anyone who's ever been discouraged by failing to achieve their goals. In this episode, we show you how to use the SMARTER goals framework to increase the probability of goal achievement, and give you confidence that you're setting the right goals in the first place.
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