Episodes
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After a decade of grinding in the corporate world, Chavarne Wright finally hit burnout. So, she decided to combine her passion for animals with a dream of starting an ecommerce business. In less than 6 months, she launched Le Paws, a proud Australian eco-boutique pet brand. The brand’s best-seller is an ethical, functional, and stylish feeding mat inspired by Chavarne’s Chief Meow Officer–Daisy. Le Paws was featured in British Vogue this spring, and this summer plans to expand its product line and distribute to wholesalers.
Listen to Mollie and Chavarne discuss:
Quitting her corporate career and going all-in on Le Paws
The challenges of breaking into the pet industry
How the Start and Scale course helped her create a brand identity
The importance of naming conventions for a brand
Understanding cultural and communication differences with suppliers
Making the Le Paws dining mats reversible and durable
Shifting her launch date 6 times
Why entrepreneurs need to be flexible
Getting featured in British Vogue
And much more pet industry advice…
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Three years ago, Tish Fletcher’s health plummeted. She took meds to deal with chronic pain but didn’t feel like she had control of her body. After trying CBD products, Tish was finally pain-free and living a healthy lifestyle. Immediately, Tish started making her own CBD products and selling them to friends and family. So, she launched Fletcher + Reese, a wellness brand specializing in CBD-infused bath and body products.
Listen to Mollie and Tish discuss:
Making bath products inspired by her grandmother
Transitioning from homemade to manufacturing her products
The red tape around producing and selling CDB
Finding a payment processor for CBD products
Building a personal brand as a certified CBD advisor and coach
How the Instagram Domination course helped her go from 9K to 40K followers
Her plans to open up a storefront called Thrive Wellness Lounge
And much more CBD and startup business advice...
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Episodes manquant?
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Samantha Brett surveyed 2,000 millennials asking what they don’t like about traditional sunscreen. There were 3 universal answers–white, sticky, and bad for the skin. So Samantha reversed engineered to create the first SPF 50+ mist for over makeup. Alongside her partner, Samantha launched Naked Sundays in January of 2022 and and 6 figures in 4 weeks. And within 3 months, Nake Sundays became Australia’s #1 SPF skincare brand.
Listen to Mollie and Samantha discuss:
How her background working at Vogue and Marie Claire inspired her research
The 9 months manufacturing process
Spending over a year building her Instagram presence
Creating vegan collagen from scratch
Obsessively listening to Nathan Chan and Gretta van Riel
How she manages her full-time job as a journalist and mother
Creating a logo that would fit the bottling and packaging
How lilac became the color icon of Naked Sundays
Winning the 2022 Mecca Beauty Innovation Award
Susutaining their growth and future products
And much more skincare business advice…
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Destiny Drive offers a 26-day manifestation journal that provides life assessment tools, encouragement, and accountability to reach your dreams. Founder Leah Toth describes it as “the soft 26,” the opposite of 75 Hard. Leah’s drive for her business came after the second COVID lockdown in Melbourne. She didn’t want to fall into the same negative patterns and started collecting her manifestations in a journal. One of the manifestations was starting a side hustle, which ironically became the custom journal she created.
How she created her manifestation journal
Why she feels like Hannah Montana
How she found a designer in the Start and Scale community
Selling out of every product order in her first year
Creating journal challenges for her community
Why she’s taking the Start and Scale course again
The backward bucket list
And much more side hustle advice…
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After 10 years of experience in digital and social marketing, Maddison Danforth decided that she wanted to help small businesses that didn’t have budgets for large agencies. So, on a Friday afternoon, she left her full-time job. The following day she started her agency called Boho Social.
In the past 3 years, Boho Social has helped small businesses use organic social media to see results like growing from $2.5K to $20K in 6 months. In addition, Maddison was named one of the "Top 10 Female CEOs to Watch" by Yahoo Finance and conducts regular workshops on the power of organic social.
Listen to Mollie and Maddison discuss:
The value of organic vs. paid social media
How she launched her social media agency
Why she chose a Boho-style brand
How to balance client load and consulting packages
Why she hired a business coach to help with her pricing
Why you should hire before you’re ready
Anxiety surrounding raising her prices and the surprising response
And much more organic social media advice…
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Allie Evans fell into a successful career in real estate, but when COVID-19 hit, she wondered if she could do more. Through her passion for beach lifestyle and sustainability, she started Tama Swim, a consciously-curated women’s swimwear label. The swimwear is made from recycled yarn from ghost fishing nets in an entirely closed-loop system. After a successful launch, Allie is building Tama Swim, a brand synonymous with an ethically-conscious mission to preserve the beaches and oceans where swimwear thrives.
Listen to Mollie and Allie discuss:
How the Start and Scale course helped her find an ethical manufacturer
How her real estate experience transitioned to ecommerce
Creating a pre-launch giveaway to build newsletter subscribers
Choosing to be 1% of the Planet company
How a product launch can validate an idea
Juggling a 9 to 5 role with a side hustle
How to set a schedule and goals
And much more product launch advice…
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Alicia Long was working at Google when she started feeling that a piece of her life was missing–entrepreneurship. While on maternity leave, she took the foundr Start and Scale course and learned that she needed to create a solution, not a product. Alicia is lactose-intolerant and found that buying nut milk can be expensive, full of preservatives, and create packaging waste.
With help from her husband, a mechanical engineer, they created a nut milk maker that is convenient, compact, versatile, and sustainable. Nutr has exploded since its launch in 2021, hitting $1 million in sales in 6 months, and signed deals with retailers Sur La Table and Anthropology.
Listen to Mollie and Alicia discuss:
Why they chose to make a single-serving sustainable machine
The importance of the aesthetics and convenience
How Nutr customers came up with recipe applications for the product
Why do they plant a tree for every device purchased
Reaching out to 100 influencers per week
How to take advantage of "nanoinfluencers" when starting out
The importance of finding a direct source manufacturer
Creating their second-generation product
Their goal to hit $10 million in sales
And much more product solution advice…
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6 years ago, April Scott started a clothing business and shut it down because she could barely make a sale. But after taking the foundr Start and Scale course this past year, she launched The Villa and sold $12K of products in 2 months. The Villa is a luxury sleepwear brand for women that will make them feel feminine, fun, fierce, and comfortable. April's mission is to make sleepwear for those special moments (weddings, maternity photoshoots, and girls' trips) while creating a community of women with the same self-confidence she's gained by starting a business.
Listen to Mollie and April discuss:
How her day job in mining helped build her business
How she used Fiverr to find a graphic designer
Tips for organizing a successful product photoshoot
The importance of building relationships with models
How 85% of The Villa's referrals come from Instagram
Being in the top 5% of Shopify stores in her launch week
How to use trending music to help boost TikTok videos
And much more luxury good ecommerce advice…
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Samantha Scott and Wayne Stanton always wanted to start an online business but didn’t know how. After taking the Foundr Start and Scale course, they discovered their business idea and started selling LED-light therapy masks under the brand “Social Skins.” Their launch was so successful that they realized their brand had pigeon-holed their business. So last year, they relaunched their brand as Selfcare Social, which provides an array of self-care products at an affordable price. The rebrand didn’t slow down their pace, now at $10K sales per month, thanks to their loyal customers and followers.
Listen to Mollie chat with Samantha and Wayne about:
How Start and Scale helped them discover their business idea
How to market a product to an unfamiliar audience
How to rebrand your business without losing awareness
Getting featured in Vogue UK, Beauty Crew, PopSugar, and Women’s Health
Why Google Ads worked better than Facebook ads to reach their audience
How “normal people” became influencers for their brand
The cost and challenges of international shipping
And much more rebranding and self-care ecommerce advice...
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After her first child was born, Megan Castillo taught herself to sew and sell handmade baby items online. Quickly, her parenting product hacks became a full-fledged business called Little BaeBae Co., an innovative baby products company and home of the RetractaClip. Last year, BaeBae Co. grew 300% and is now on track to make $1.8M in sales.
Listen to Mollie and Megan discuss:
How her daughter inspired the idea for a retractable pacifier clip
Making the first RetractaClip prototype using an old auxiliary cord
Raising $15K on Kickstarter and validating her idea
How the Foundr Facebook ads course changed her hobby into a business
The feeling of finally being able to pay her salary
Offering other baby brands' products in her store
And much more small business advice…
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Vanessa Babuin started her company Celle Skin to give women confidence by reducing the appearance of cellulite. But instead of the traditional topical solutions, Vanessa used her experience in apparel development to create a wearable beauty solution.
Celle Skin's trademarked technology in their FibreCel™ Shorts increases circulation that helps repair the skin. Within 4 months, Celle Skin hit over $100K in sales and plans to expand its offerings and reach through Vanessa's passion for helping other women.
Listen to Mollie and Vanessa discuss:
The decision to manufacture in Italy
How to trademark their specialized fiber technology
Offering a 30-day money-back guarantee
How Start and Scale helped simplify Celle's product message
The advertising restraints of a results-driven product
How to get your products in stores
How the Daily Mail found Celle on TikTok
And much more apparel business advice…
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Magazine -
Emma Bolton started her business Bolton Creations because she couldn't afford personalized gifts for her bridal party. Three years later, a solution for her wedding has become a full-fledged business helping brides create their dreams through an all-in-one shop.
Within the first week of her business relaunch, Bolton Creations made more than 30% of their total revenue from the previous 2 years. Now, Emma has her sights set on creating a company that is the go-to place for answering brides' questions.
Listen to Mollie and Emma Discuss:
Going from 8 part-time jobs to owning her own business
How the Start and Scale course helped her relaunch Bolton Creations
How the Instagram Domination course helped her learn how to work with macroinfluencers.
How a Married at First Sight influencer helped build her waiting list
What does she look for in an influencer
Why the wedding industry is quiet online
The danger of "paid partnerships"
Why you need to track everything
And much more small business advice…
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Magazine -
After 10 years in business as a beauty salon owner, Alicia Bode wanted to build a separate ecommerce brand to support the business. Thankfully, she'd been waiting 2 years on the perfect product on which she was an expert.
So Alicia started Label7th, which sells an automatic cordless curling wand that saves time and money while producing salon-quality curls. She sold out her entire stock within 48 hours of launch and has built a loyal following using education from her personal life as a salon owner.
Listen to Alicia and Mollie discuss:
How feedback from her salon customers inspired the idea of selling a curling wand
How her work in the salon inspired Label7th's scarcity model
Why you shouldn't wait to unpack your first product order
How Start and Scale provided a seamless plan to launch Label7th
Why being the face of the brand differentiates Label7th's marketing
The joy of hearing the sale alert ring on her phone on launch day
Why selling out doesn't always mean you're profitable
Why her goal was to be a guest on THIS very podcast
And much more business advice...
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While pregnant with 2 children, Kelsey Spronk was consistently frustrated with the poor design and materials of activewear for moms. So, she decided to fix the problem herself and launched Be Active Maternity, a maternity and nursing activewear line.
Within 24 hours of Be Active Maternity's pre-launch, Kelsey generated $1,100 in sales and is now developing new products for moms looking to stay active during pregnancy and nursing.
Listen to Mollie and Kelsey discuss:
Doing face-to-face research with moms at the park
Selecting a female-owned manufacturer
Why you shouldn't expect perfection from first samples
Don't be afraid to be picky while designing your products
How Start and Scale helped her grow an audience before launch
The difference user-generated content makes for her business
Business advice for moms
And much more...
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Jacqueline Yeats used her psychology and youth counseling background to develop a mindfulness brand for kids. Within 2 years, her company Mindful & Co Kids is in 300+ stores in 15 countries, has 2 Shopify stores, and received an endorsement by Oprah.
By encouraging parents to teach mindfulness at an early age, Jacqueline believes Mindful & Co Kids can prevent mental health issues for future generations.
Listen to Mollie and Jacqueline discuss:
How a master's degree and teaching yoga inspired her business idea
How flashcards, games, and coloring can help teach children about mindfulness
Why visiting her manufacturer was the best money she ever spent
The importance of outsourcing a quality control agent
How the Start and Scale course helped her build a bootstrapped marketing plan
How she built a 300+ wholesaler network across the globe
The story behind getting endorsed by Oprah
And much more brand and manufacturing advice…
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Mona Fang started selling clothes online for side income and quickly realized the detrimental environmental impacts of the fashion industry. So at age 17, she decided to create a solution to the consumption problem in "fast-fashion." While a freshman at university, she started Karma Trade, a circular fashion trading platform using digital currency.
Karma Trade uses a digital currency called "KARMA" to buy and sell secondhand clothing. Customers earn KARMA by donating clothes to the circular economy and can spend KARMA to get new clothes while only paying a small $USD swap fee. So far, Karma Trade has helped recirculate 20,000 items of clothing and reissue 200,000 Karma pieces.
Listen to Mollie and Mona discuss:
Building a supply chain, marketplace, and technology system from scratch
Why Mona says studying aerospace engineering is a hobby
Hosting events at her university to test the marketplace system
Opening their thrift store called "The Karma Outpost"
Expanding to other thrift stores to become "Outposts"
How the 7 Figure Copywriting course gave her confidence to explain Karma Trade
The reasoning for using a digital currency over standard currency
Accessing talent from her university
And much more startup and system advice...
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In the same month she launched her business, Grace Armstrong faced the trauma of losing her baby 6 months into pregnancy. Because she had followed the Start and Scale course, this tragedy turned into a triumph for her new business, Begin to Arrive.
Begin to Arrive is an aromatherapy brand that sells waterless essential oil diffusers. The diffusers offer serene lighting that’s cordless and utilize 3 natural oil blends called arrive, revive, and thrive.
Listen to Mollie and Grace discuss:
How moving to Singapore led to the idea of a waterless oil diffuser
Why outsourcing can help you grow your business faster
How her baby inspired the essence of the business to live in the moment
The strategy of gradual growth
How to reinvest profits into scaling your business
And much more entrepreneur advice...
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After studying business at university, Reever realized that the corporate world wasn’t his path. He found the Start and Scale course and used strategies from instructor Gretta van Riel to align his passion for health and wellness with business. Reever launched PuraU, a gut health supplement brand, at age 26. Within 3 weeks, he made $25K in sales and $500K in his first year.
Listen to Mollie and Reever discuss:
Discovering his passion after a failed stint in dropshipping
The strenuous process of finding a scientist and manufacturer
How to make a product that can legally make health claims
Using education on gut health to help engage and grow an audience
How the Start and Scale course helped him increase his email list 100% in 2 weeks
Offering a free gut health eBook as a brand-building tool
And much more supplement industry advice…
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What started as a gift idea for a baby shower turned into a full-fledged business. Abi Horton and her partner Danny started Beaus+Babes to create baby clothes made of 100% organic cotton with uplifting and inspiring designs.
Because of their firsthand volunteer experience at domestic violence and homeless shelters, Abi and Danny created a return-to-donate model that allows customers to return and donate outgrown clothing.
Listen to Mollie chat with Abi and Danny about:
Using their creative backgrounds to design every aspect of Beaus+Babes from scratch
Designing recyclable packaging that can resend clothing
How Abi’s experience volunteering inspired their return-to-donate model
The importance of making it easy for customers to return clothing
Launching, growing an audience, and collaborating with like-minded organic clothing companies
How to shift from a wholesaler to a direct manufacturer
Using their email list to send subscribers valuable parenting tips
And much more sustainable apparel advice…
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Sayf Hussain was bored. With remote school and lockdown in place, he started researching how to make money online. After learning digital ad strategies through online courses he started reaching out to ecommerce businesses to do probono work. After refining his skills, those free trial clients turned into paying clients. Now, his digital agency Consistency has 6 employees and earns $50K a month.
Listen to Mollie and Sayf discuss:
Why he chose to invest into digital advertising over dropshipping or affiliate marketing
How Start and Scale helped him understand what it’s like to run an ecommerce brand.
Why user-generated content ads perform the best
Why 30-50% of your revenue should come from email marketing
How to approach your customers for testimonials and referrals
Advice on hiring and training virtual assistants
And much more digital agency advice…
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Magazine - Montre plus
