Episodes
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Sporttrade and its CEO are carving their own path through the sports betting business
This fall, New Jersey-based online sports wagering business Sporttrade announced the launch of its app in Virginia, the fifth U.S. state where the seven-year-old company is operating. Chief executive officer Alex Kane founded Sporttrade in 2017, one year before the U.S. Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA).
Kane made his maiden appearance on the Gaming News Canada Show and told the story of the paralegal assistant who got into the sports betting and technology industry. He also explained the differences between the Sporttrade apps and other online sportsbooks, and the company’s deliberate strategy in building its business.
Kane also offered his thoughts on the existing regulated industry in Ontario, and the conversations he’s had with Jay Welbourn, the senior manager of technology and compliance for the Alcohol and Gaming Commission of Ontario, about the province’s acclaimed competitive and legal gaming industry. And, of course, we prodded him for some thoughts and layers on the state of regulated gambling in the U.S. – included discussion in some states right now about adjusting the tax rates on legal gambling operators – and the soon-to-come regulated business in Alberta.
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The latest episode of the Gaming News Canada Show is one of the breaking news variety.
On the eve of next week’s Kioti National in St. John’s, the Grand Slam of Curling getting together with ALT Sports Data on a multi-layered partnership highlighted by growth and innovation around making the sport more wagering-friendly and also supporting the CGOS’ efforts to grow curling internationally.
"Our partnership with ALT Sports Data will open up a new world of engagement for curling fans; where real-time insights, advanced analytics, and seamless betting experiences come together to help elevate the sport,” Nic Sulsky, the co-founder and CEO of The Curling Group, which acquired the series from Sportsnet in April, said in a media dispatch. “As the popularity of curling continues to rise internationally, our collaboration with ALT Sports Data will allow us to enhance the fan experience while unlocking new growth opportunities within untapped markets.”
Sulsky and Michael Jordan, the co-founder and head of product for ALT Sports Data, joined us on the podcast to dig a little deeper into the details of the partnership – which has a betting element. The California-based business has a rather lengthy list of partnerships with non-traditional sports organizations, including the World Surf League, the Disc Golf Pro Tour and Power Slap while providing data to many of the biggest brands in sports betting. The deal with the CGOS includes ALT Sports Data becoming the exclusive global partner of data for sports betting worldwide.
We spoke with Sulsky, who left his post as chief commercial officer of PointsBet Canada to co-found The Curling Group, about the changes that have already taken place under the GCOS’s new ownership, the growth of the series’ streaming audience, and the appetite by the curlers and their coaches for advanced analytics.
Sulsky, who was diagnosed with non-Hodgins Lymphoma in 2009, will be on The Rock next week and will don his road gear once again to run and raise money for the Canadian Cancer Society’s Curl for Cancer campaign.
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Episodes manquant?
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There’s been a renewed flurry of media coverage lately around the legal gambling industry in the true north, strong and free, including:
· An editorial by The Globe and Mail calling on the Justin Trudeau government to pass Bill S-269 before our elected federal officials head home for the holidays:
· An interview by Matt Galloway of CBC’s The Current with a problem gambler in the aftermath of a study released by the Lancet Public Health Commission on gambling;
· A St. Albert Gazette piece on the relationship between igaming, advertising and problem gambling;
· And just yesterday, this “Is the $11 billion online sportsbook bubble about to burst?” tome from the keyboard of David Hill for Rolling Stone.
At the same time, the Canadian Gaming Association just made public research it commissioned North American advertising intelligence company MediaRadar to conduct on advertising by operators in Ontario’s regulated market. The research shows a decrease in the amount of advertising spend by operators of online sports betting and gaming products since the province’s market opened its doors in April 2022.
Paul Burns, the CGA’s president and CEO, returned to the Gaming News Canada Show to discuss the latest research, and also respond to the latest coverage by the Globe and CBC (the CGA also posted a response on LinkedIn to the Globe editorial). Burns also addressed the efforts the industry have made around responsible gambling while yet again emphasizing the operators’ multi-layered actions to keep children from accessing their products. He also spoke about the challenges in front of advocates of Bill S-269 to have a national framework for sports betting advertising to take effect.
He also spoke about the recent Royal Assent given by the Douglas Ford government to the iGaming Ontario Act, which will separate iGO from the Alcohol and Gaming Commission of Ontario. We also asked Burns for his thoughts on what background and skill set the iGO board of directors and its recruiting firm should be seeking in the president and CEO who will replace Martha Otton when the woman responsible for leading the charge to opening the Ontario market in the spring of 2022 retires at year’s end.
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The latest financial results released over the past week or so by the likes of Sportradar, Genius Sports, DraftKings,theScore Bet and Flutter Entertainment all refer to the continued increase in activity by sports bettors when it comes to in-play/live wagering.
From Genius Sports CEO Mark Locke, in his prepared statements in a call with analysts when the data/technology/broadcast giants put forth its Q3 2024 financials on Tuesday: “In-play wagering now represents 30% of total NFL handle—up from roughly 25% the prior season—representing a meaningful step in the right direction, which we always expected.”
Phill Gray, the former long-time head trader for Sports Interaction and regular guest on the Gaming News Canada Show, returned to the podcast to deliver his thoughts and layers on the expanded in-play and same game parlay betting products, how sportsbooks are creating those markets in real time and the shifting role of traders with the operators. Gray also talked about the three types of bettors today, the acknowledgment by books that the customers did pretty darn well in October, and he offered his take on a new report by Bettometrics analyzing suspension times between top operators for Week 8 of the U.S. college football season, and Week 9 games in the National Football League.
Gray also weighed in on the ongoing debate around limiting, and the overwhelming popularity beyond the United States for wagering on the recent U.S. elections.
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While Swifties prepare to gather in Toronto next week for their beloved songstress’s six concerts, the Westin Harbour Castle will be home for three days to leaders in the sports industry from across North America - including NHL commissioner Gary Bettman and MLSE president/CEO Keith Pelley – for the 17th annual PrimeTime sports management conference.
Among the plethora of panels that will take place beginning Sunday (Nov. 10) is a Developments in Sports Betting discussion with Parleh Media Group CEO/co-founder Mark Silver holding the moderator’s mic. Silver will be joined by Tom Burdakin, the vice president of marketing, Canada, for FanDuel; Daniel Caufield, the head of business development and partnerships at Woodbine Entertainment; Tyler Puley, the director of marketing communications and brand experience at OLG; and Michael Zitney, the director of brand and content for Entain Group.
Ahead of the conference and the Swifties invasion, your humble host made the trip to Toronto this week for a pre-PrimeTime podcast with the aforementioned panelists and Silver. Among the topics covered:
Reaction to Tuesday’s announcement that the Senate has sent Bill S-269, aka the National Framework on Advertising for Sports Betting Act, to the House of Commons;The evolving strategies around advertising, marketing and partnerships since Ontario unlocked the door to regulated sports betting and online gaming in the spring of 2022. That included a discussion around the ongoing efforts to integrate sports betting into sports broadcasts and the opportunities that lie ahead in a changing sports rights, broadcasts and streaming landscape.Reaction to the financial results from iGaming Ontario’slatest market performance reportand OLG’s 2023-24 annual report. The challenges and opportunities ahead for Ontario’s regulated operators, OLG and Woodbine.And, of course, we asked Zitney and Burdakin for their thoughts on the road to regulation in Alberta.Hosted on Acast. See acast.com/privacy for more information.
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These aren’t the best of times for affiliates in the business of gambling, as reflected by the recent news involving XL Media, Catena Media and Better Collective.
Straight to the Point publisher/editor Steve Ruddock returned to the Gaming News Canada Show. Ruddock walked us through his experiences in the affiliates industry over the past 15 years, and discussed with your humble host the decision by Catena Media and Better Collective to let go journalists covering the industry and what’s next in the affiliate space. That also led to a lengthy discussion around coverage of the sports betting and gaming industry since the overturning of PASPA by the U.S. Supreme Court in 2018.
The wild and crazy presidential election in the U.S. has attracted the interest of 16 sportsbooks – including OLG - in Ontario’s regulated marketplace. We asked Ruddock about the participation by Robinhood, Kalshi and Polymarket in predicting the Harris-Trump battle, and the potential impact the next U.S. federal government will have on the country’s legal gambling landscape.
Last but not least, the debate continues about the competition/collaboration of retail and online gambling, so we asked our guest for his two cents on the topic.
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The Responsible Gambling Council recently released its 2023-24 annual report, which included 32 igaming sites across 20 operators being accredited through the council’s RG Check program over the past year, and the Ontario government delivering an unprecedented $9 million investment to the Responsible Internet Gambling Fund over three years.
Shelley White, who is leaving the RGC after an eight-year tenure as its chief executive officer at the end of the year, and VP, marketing and communications Elaine McDougall joined us for a new episode of the Gaming News Canada Show. White and McDougall dug a little deeper into the latest annual report, and spoke with us about:
The ongoing efforts of the council and other stakeholders in the sports betting and igaming industry in Canada and globally to inform and educate people on gambling safely, and the use of artificial intelligence to help amplify messaging in the future;The RGC’s new partnership with Maple Leaf and Sports Entertainment, which debuted last Saturday during the Toronto Maple Leafs’ home opener at Scotiabank Arena;The council’s participation in the creation of a regulated gaming marketplace in Alberta;White’s testimony in front of the Senate transport and communications committee earlier this month on sports betting advertising;The continuing momentum when it comes to women landing executive suite positions across the industry.White also let us know that the RGC is expected to announce her success by the end of November, and gave us some thoughts on her eight-year run. McDougall also spoke about the impact White has had on the council in bringing a much-appreciated cultural shift to the organization and leading its evolution as a business.
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Amazon Prime dropped the puck on its NHL digital streaming journey across Canada over the past week, first with the debut of NHL Coast to Coast last Thursday followed by Prime Monday Night Hockey while we were awakening from our Thanksgiving turkey coma.
Sports Interaction has a segment in the first hour of the Thursday NHL Coast to Coast broadcast. To learn more about the Homegrown Bet of the Night segment, veteran sports broadcaster David Bastl – now SIA’s chief betting officer – was our guest on the Gaming News Canada Show. Bastl provided more details on the SIA integration (with a helping hand on the production end from Parleh Media Group) into the Amazon Prime hockey broadcasts – Thursday nights deliver a Red Zone-like experience for NHL fans – and revisited his first picks from opening night.
We also asked Bastl about the ongoing evolution of professional sports leagues, rightsholders and sports wagering operators when it comes to integrating betting information and insight into a game broadcast – including The Locker Room show produced by Homestand and available on the Sports Interaction app. He also spoke about his background in media and betting, including his work on the Inside the Lines NFL betting show, and The Mike Richards Show in the early years of TSN Radio.
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It turns out that the road to regulated sports betting and online gaming in Alberta has hit a pothole or two.
Tom Nightingale of Canadian Gaming Business reported Monday that more time is needed for the provincial government in the land of the Oilers and Flames to meet with various stakeholders with potential skin in the game of a legal gambling marketplace. For further context on this story, Jessica Welman – the editor-in-chief of both SBC Americas and Canadian Gaming Business – made her return to the Gaming News Canada Show.
Welman joined GNCS host Steve McAllister before getting on yet another plane. . . this time to Las Vegas for this week’s Global Gaming Expo, to provide her insight on a few topics, including:
· Some key takeaways from the recent SBC conference in Lisbon
· Teeing up G2E this week
· The buzz around sweepstakes in the U.S. of A. these days, including her recent conversation with Novig co-founder/CEO Jacob Fortinsky
· The latest on efforts in the Canadian Senate to pass a bill which would create a framework for sports betting advertising in our home and native land
· And other matters pertaining to legal gambling in the U.S., including what’s happening (or not) in California, Texas and Florida.
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The Senate Committee on Transport and Communications resumed hearing from witnesses at the beginning of October with the proposed Bill-269 to create a national framework for advertising on sports betting. Among the folks making the trek to the nation’s capital to appear in front of the committee was Canadian Gaming Association grand poobah Paul Burns.
Burns returned to the Gaming News Canada Show to discuss his appearance in Ottawa, and the continued evolution of advertising in Ontario’s regulated sports betting and online gaming marketplace. From Tom Nightingale’s reporting in Canadian Gaming Business:
Burns had argued in his opening statement that he doesn’t believe S-269 is necessary, as most of what the bill aims to do is already being done. In particular, he pointed to Ontario’s advertising restrictions and stipulations around responsible gaming messaging, noting that anecdotally, Ontario has seen a far higher uptake of RG messaging and practical tools than operators are legally required to offer.
“There’s been a lot of emotional discussion about gaming advertising over the last couple of years because people have seen more of it,” noted Burns. “But there’s also been some absence of facts and data and understanding.”
The CGA president/CEO also provided an update on the road to regulation in Alberta, including Minister Dale Nally’s pending appearance on a panel Wednesday alongside Burns, AGCO chief Dr. Karin Schnarr and iGaming Ontario executive director Martha Otton (you can expect the soon-to-retire iGO ED will deliver the latest quarterly results on the Ontario industry) at this week’s Global Gaming Expo in Las Vegas.
We also asked Burns for his thoughts on the state of regulated gambling today across the true north, strong and free.
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Since Ontario’s regulated gaming industry opened its doors in April 2022, there’s been a steady rise in the popularity and corresponding revenue from online gaming.
Paul Adams, the director of marketing operations for BetMGM, made his maiden appearance on the Gaming News Canada Show alongside the company’s PR/data insights manager John Ewing for a chin wag about the operator’s increasing investment in igaming via the launch of Lightning Storm and WOF Casino, and exclusive slots based on movies and TV Shows such as The Godfather and Charlie’s Angels. Adams also got into the partnership announced this summer between BetMGM and gaming casino content creator Brian Christopher.
Ewing returned to the podcast for a conversation on the wave of wagering around the early weeks of the National Football League season, and how its customers in Ontario engaging in four-down football. We also asked Ewing about the impact Shohei Ohtani’s season for the ages has had on the business of betting, and the potential excitement around a Dodgers (Ohtani)-Yankees (Aaron Judge) World Series.
Finally, Adams confirmed that BetMGM is among the operators paying close attention to plans for launching a regulated sports betting and online gaming marketplace in Alberta (we recommend our recent GNCS episode with Amanda Brewer and Phill Gray for more on the Alberta situation).
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Many folks employed in the world of sports betting and gaming are congregating in Portugal this week for SBC Lisbon. That includes Gaming News Canada Show regular panelist and industry consultant, Amanda Brewer, who will be lending her voice along with other stakeholders in the Canadian marketplace (NorthStar Gaming’s Michael Moskowitz and Jared Beber from Bet99 are among the speakers on a “Is the goose still golden” panel Wednesday around regulated gambling in Canada and the U.S.
Speaking of which, Brewer and fellow consultant Phill Gray returned to the GNCS for a roundtable that was heavy on talk about the pending regulated market in Alberta. We tackled the rumblings about an opening date , the potential tax rate and other costs of doing business in the western Canada province, a consultative process which so far has been different than what operators experienced in the lead-up to the opening of regulated sports wagering and iGaming in Ontari-ari-ari-o, and the reaction from the Canadian Gaming Association to the results of a report by an Ottawa-based think tank earlier this month with the recommendation that Alberta shouldn’t follow Ontario’s lead in creating regulated gambling beyond what’s currently offered by Alberta Liquor, Gaming & Cannabis.
(Ed’s Note: We reached out to the communications folks at the office of Minister Dale Nally requesting an update on the province’s plans. After recording this episode, we received a response including: “We’d be happy to give an update, however due to a busy schedule we don’t have much availability until the first to second week in October”. We expect the minister will be in Lisbon and will participate in a Thursday roundtable on Canada hosted by Alon Segev of Segev LLP. Also, ICYMI, Ron Segev was our guest on the podcast a few weeks ago to provide his take on Alberta.)
Both Brewer and Gray weighed in on the proposal by two U.S. senators to create a federal Supporting Affordability and Fairness with Every Bet (SAFE) Act. Gray also addressed our questions into a recent roundtable organized by the Massachusetts Gaming Commission into operators placing limits on sports bettors (Steve Ruddock’s thoughts in his Straight to the Point newsletter is a good read).
Finally, our two panelists also weighed in on the pending retirement of IGaming Ontario executive director Martha Otton, and the challenges facing her successor.
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There were tremors through the Canadian sports business and media landscape this morning when Sportico’s Scott Soshnick and Kurt Badenhausen broke the news that Rogers was acquiring Bell’s 37.5 per cent stake in Maple Leaf Sports and Entertainment for $4.7 billion, subject to the approval of sports leagues tied to MLSE’s ownership of the Toronto Maple Leafs, Toronto Raptors and Toronto FC.
From the reporting done by Soshnick and Badenausen of the U.S.-based sports business publication:
Rogers already owned 37.5% of MLSE, and now puts a total valuation of Rogers’ ownership of the entity at $9.4 billion Canadian dollars. Rogers also owns the Toronto Blue Jays, who are worth $2.27 billion, according to Sportico. Larry Tanenbaum owns the remaining 25% stake in MLSE, which also includes the Canadian Football League’s Toronto Argonauts.
Jonah Sigel, the go-to person for the latest news on the Canadian sports media industry (you can find him on X at @yyzsportsmedia), and Parleh Media Group co-founder Mark Silver hopped on their laptops for a special edition of the Gaming News Canada Show. Among the topics discussed:
The impact of today’s announcement on the sports media business in our home and native land, including the expiration of the NHL’s $5.2 billion, 12-year broadcasting contract with Rogers at the end of the 2025-26 season;Bell Media securing content rights for the Maple Leafs and Raptors for the next two decades;The potential impact of the announcement on Rogers and the leaders – led by Edward Rogers - of MLSE and its franchises, and the Blue Jays; The relevance of the sports and entertainment behemoth having a face for the organization a la George Steinbrenner, Jerry Jones or Mark Cuban (which got us talking about Bruce Garrioch’s feature on Ottawa Senators owner Michael Andlauer in today’s Ottawa Citizen);And of course, some thoughts from a regulated gambling industry respective given the dollars spent on media and partnerships with pro sports organizations by legal operators in Ontario and provincial lottery and gaming corporations across the country.Hosted on Acast. See acast.com/privacy for more information.
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Some 18 months ago, your humble host sat in a New York restaurant with three guys who came friends while attending UCLA and took the startup plunge to create WagerWire.
Today, the Los Angeles-based business has established a place in the sports wagering and daily fantasy sports trading marketplace while using social and media platforms to build a community of sports aficionados. The co-founders of WagerWire, Zach Doctor, Travis Geiger and Guy Dotan were our guests on the Gaming News Canada Show to discuss the company’s ongoing growth, including this summer’s announcement of establishing fantasy and media verticals to “operate sports products and other types of gaming independently of sports betting”.
We also asked the trio about the opportunities in Ontario’s regulated gambling marketplace, and the soon-to-come regulated industry in Alberta, their newish foray into horse racing. Dotan also lent us his expertise on the continuing challenges with new technologies.
And, our conversation included some NFL talk in a week when the four-down gridiron giant kicked off its regular season, and the American Gaming Association announcedthat an unprecedented $35 billion (Amarican dollars) will be wagered on the league this season.
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Earlier this month, the British Columbia Lottery Corporation bid adieu to the old days of sports bettors stopping by the local convenience store to make their picks on paper with the launch of its ProLine digital sportsbook.
Brett Hanson, BCLC’s Manager – Retail Sports was our latest guest on the Gaming News Canada Show to dig into the deets of the new ProLine, which went live just before the start of the NFL regular season. Hanson, who previously worked for offshore sportsbooks before joining the provincial lottery corporation in April 2018, talked about the race to launch ProLine before the start of the four-down football campaign and the challenges and opportunities around creating a new and improved sportsbook product for retail customers. That includes some new features and an expanded offering of wagers for Lions, Canucks, Seahawks and other favourite teams of sports fans in Canada’s most-western province.
We also asked Hanson about changing the habits of ProLine customers to move into the digital world, and on the opportunity to educate those customers about responsible gambling with the new sportsbook.
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It’s been awhile since we had a conversation with Ron Segev, the founder of Segev LLP and one of the leading legal beagles when it comes to the business of sports betting and gaming.
So, the recent announcement that the British Columbia-based law firm was establishing some roots in Calgary ahead of the launch of regulated gambling in Alberta was the catalyst to have Segev join us on the Gaming News Canada Show. Among the topics discussed:
· We’ve never heard the story of Segev LLP having a gaming component to its legal practice, so we asked;
· While it’s expected the Alberta model will have similarities to Ontario’s regulated gambling marketplace, Segev says there are unique qualities in the western Canada province that will come into play;
· A state-of-the-Ontario-market discussion, including with regards to the current Ontario Superior Court case brought forth by the provincial Attorney General’s office on liquidity;
· Why it’s not a slam dunk for B.C. to follow suit with an open, legal marketplace
We also asked Segev for his thoughts on what’s expected to be a rather robust fall.
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On the eve of the start of the National Football League regular-season, Michael Cryan – the newish Head of Paid Social at Sportradar – was our guest on the Gaming News Canada Show to answer our queries about his new gig.
Cryan, who landed at Sportradar after stints with social media behemoths TikTok and Meta, and is still settling into his new role, dug into the evolving use of short-form videos for betting brands and acquiring new customers. He also spoke about the integration of Sportradar’s data and technology into the video content of operators in the business of sports wagering and online gaming.
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Back in the spring, Bettormetrics released a report analyzing suspension strategies and the impact they were having on sportsbook revenues in the U.S. of A.
Robert Urwin, the co-founder and managing director of the sports odds intelligence company, made his maiden appearance on the Gaming News Canada Show to dig deeper into the company’s data around betting on the 2023-24 NBA season. Included in the company’s analysis as FanDuel leaving an estimated $1.45 billion (Amarican bucks) in handle during the pro hoops campaign.
Urwin, who’s worked in the gaming industry for more than two decades – including tenures with Unibet, Betfair and Ladbrokes before co-founding Bettormetrics almost three years ago – spoke about his current company’s place in the sports betting biz and further addressed suspension of wagers during live sporting events.
He also got into the evolving use of artificial intelligence in delivering data around sports and sports betting, as we enter a busy fall sports schedule with the return of the NFL, NBA and NHL regular seasons, MLB playoffs, and more.
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At the beginning of August, iGaming Ontario announced a select bid by Integrity Compliance 360 and Australian company IXUP was selected to develop a centralized self-exclusion system for Ontario. Catherine Jarmain, iGO’s director of industry programs and monitoring, and IC360 president Eric Frank joined the latest episode of the Gaming News Canada Show to discuss the project to build on the existing player protections in Ontario.
Frank explained the creation of the partnership between IC360 and its ProhiBet betting integrity product, and IXUP, which designed and delivered and operates Australia’s national self-exclusion register (BetStop). Jarmain spoke about both the lengthy process that led to the August 1 announcement, and the coming together of Ontario’s regulated operators and OLG in supporting the development of a centralized program for Canada’s only regulated industry.
We also asked Frank about the IC360/IXUP partnership extending into other jurisdictions, including the anticipated opening of a regulated gambling industry in Alberta. Finally, both Jarmain and Frank paid tribute to Martha Otton, after iGO announced last week that its executive director is retiring at the end of the year.
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So much for the dog days of summer, at least when it comes to the business of sports betting and gaming in Canada and the United States of America.
Geoff Zochodne, the veteran gaming industry beat reporter for Covers, took a break from listening to hearings, transcribing interviews and tapping the keyboard to return as our guest on the latest episode of the Gaming News Canada Show. Among the many topics we covered over a lengthy conversation:
- What is motivating DraftKings to, in Zochodne’s words, “plan to hit winning players with a ‘gaming tax surcharge’?
- What make sense in terms of timing for regulated sports wagering and online gaming to arrive in Alberta and what will that marketplace look like?
- Jeff Marek’s departure from Sportsnet appears to have involved both the NHL and Nevada Gaming Control Board.
- And what’s the dilio with regards to sports betting regulators and limiting?
Zochodne also provided his perspective on the Ontario Court of Appeal case considering the expansion of online poker and daily fantasy sports, consolidation of the U.S. sports betting industry (and why it hasn’t happened in Ontario), and more.
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