Episodes

  • Aviation has been a lifeline for decades, connecting people, cultures, and businesses worldwide. But that connection comes at a cost: the industry is one of the hardest to decarbonize.

    Enter World Energy, the worldโ€™s first commercial-scale producer of sustainable aviation fuel (SAF). Theyโ€™re not just making greener jet fuelโ€”theyโ€™re pioneering a whole new way to bring new customers into the market for carbon reduction.

    This bold approach helps companies slash supply chain emissions without owning or operating aircraft. We sat down with LeeAnn Baronett, World Energy's Vice President of Marketing and Communications, to discuss how theyโ€™re reshaping the industry.

    In this conversation, we explore:

    โœˆ๏ธ How World Energy is scaling SAF and expanding into renewable fuels like green hydrogen

    ๐ŸŒ The game-changing concept of "decarbonization as a service"

    ๐Ÿค Why partnerships with Microsoft, DHL, and others are key to accelerating SAF adoption

    ๐Ÿ”ฎ The future of clean energyโ€”from green steel to outcome-based thinkingAviationโ€™s next chapter is being written now.

    Join us as we uncover how World Energy is leading the way toward a more sustainable future.

    ๐Ÿ“š B2B Marketing Trends for 2025: Report & Insights

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Learn how top-performing B2B marketing teams are shifting their strategy in 2025โ€”across content, personalization, AI, and buyer engagement.

    ๐Ÿ‘‰ Access The Report: https://info.npws.net/b2b-marketing-trends?source=spotify

    ๐Ÿ‘‰ Follow World Energy

    Website: https://worldenergy.net

    LinkedIn: https://www.linkedin.com/company/worldenergyllc/

    Interview with LeeAnn: ๐Ÿ‘‰ https://www.npws.net/podcast/aviation-energy-solutions

    ๐ŸŽง Subscribe to our podcast:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Spotify: https://bit.ly/3PSWIyI

    Apple Podcasts: https://bit.ly/3RvlHte

    Youtube: https://bit.ly/3RDzkXg

    Deezer: https://bit.ly/3PvQaof

    Amazon Music: https://bit.ly/3PQlijS

    ๐Ÿ’ฌ Follow us on social media:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Instagram: https://www.instagram.com/greennewperspective/

    LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

    ๐ŸŒ Innovative tech marketing podcast created by New Perspective

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

    ๐Ÿ’š GNP Team:

    โ”โ”โ”โ”โ”โ”

    Host & Co-Producer: Dunja Jovanovic

    Executive Producer: Marko Bodiroza

    Creator: Nathan Harris

    #Sustainability #Cleantech #podcast #GreenNewPerspective

  • Water is scarce where itโ€™s needed most. Some regions face droughts, while others struggle with infrastructure and unreliable access. Traditional, centralized water systemsโ€”costly and slow to adaptโ€”arenโ€™t keeping pace.

    Enter Henry Charrabรฉ, CEO of Seven Seas Water Group, which is rethinking how water is delivered. Through the water-as-a-service model, the company builds, finances, and operates decentralized treatment systems, offering a sustainable, long-term solution without the upfront burden.

    We discuss how decentralized systems are reshaping the water industry, the limits of traditional infrastructure, and the role of private investment. Plus, Charrabรฉ shares insights on desalination, water reuse, and what it takes to make water truly accessible.

    ๐Ÿ“š Get Actionable Insights on Your Marketing Performance

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Gain valuable insights and data-driven recommendations for your business.

    Book Your Free Marketing Assessment

    ๐Ÿ‘‰ https://info.npws.net/executive-marketing-review-session?source=youtube

    ๐Ÿ‘‰ Follow Seven Seas Water Group:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Website: https://sevenseaswater.com/

    LinkedIn: https://www.linkedin.com/company/seven-seas-water/

    Interview with Henry:

    ๐Ÿ‘‰ https://www.npws.net/podcast/water-crisis-marketing

    ๐ŸŽง Subscribe to our podcast:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Spotify: https://bit.ly/3PSWIyI

    Apple Podcasts: https://bit.ly/3RvlHte

    Youtube: https://bit.ly/3RDzkXg

    Deezer: https://bit.ly/3PvQaof

    Amazon Music: https://bit.ly/3PQlijS

    ๐Ÿ’ฌ Follow us on social media:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Instagram: https://www.instagram.com/greennewperspective/

    LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

    ๐ŸŒ Cleantech marketing podcast created by New Perspective

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

    ๐Ÿ’š GNP Team:

    โ”โ”โ”โ”โ”โ”

    Host & Co-Producer: Dunja Jovanovic

    Executive Producer: Marko Bodiroza

    Creator: Nathan Harris

    #Sustainability #Cleantech #podcast #GreenNewPerspective

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  • This is the part no one likes to talk about: the wasted energy, the inefficient buildings, the millions spent keeping systems running that should have been optimized years ago. The numbers are too big to grasp, and the solutions are too incremental. And yet, some people insist that change is possible and that buildings donโ€™t have to be relics of outdated infrastructure.

    One of those people is Brad Pilgrim, co-founder and CEO of Parity. His company offers a way to optimize HVAC systems, not just as another piece of software but as a guaranteeโ€”savings promised, inefficiencies erased. In this conversation, we talk about skepticism, the slow-moving real estate industry, and why the smartest energy is the energy you donโ€™t use.

    ๐Ÿ“š Get Actionable Insights on Your Marketing Performance

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Take the first step towards enhancing your marketing efforts by scheduling your free review session. Gain valuable insights and data-driven recommendations for your business.

    Book Your Free Marketing Assessment

    ๐Ÿ‘‰ https://info.npws.net/executive-marketing-review-session?source=spotify

    Interview with Brad:

    ๐Ÿ‘‰ https://www.npws.net/podcast/hvac-smart-buildings

    ๐Ÿ‘‰ Follow Parity:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Website: https://www.paritygo.com/

    LinkedIn: https://www.linkedin.com/company/parityinc/

    ๐ŸŽง Subscribe to our podcast:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Spotify: https://bit.ly/3PSWIyI

    Apple Podcasts: https://bit.ly/3RvlHte

    Youtube: https://bit.ly/3RDzkXg

    Deezer: https://bit.ly/3PvQaof

    Amazon Music: https://bit.ly/3PQlijS

    ๐Ÿ’ฌ Follow us on social media:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Instagram: https://www.instagram.com/greennewperspective/

    LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

    ๐ŸŒ Cleantech marketing podcast created by New Perspective

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

    ๐Ÿ’š GNP Team:

    โ”โ”โ”โ”โ”โ”

    Host & Co-Producer: Dunja Jovanovic

    Executive Producer: Marko Bodiroza

    Creator: Nathan Harris

    #Sustainability #Cleantech #podcast #GreenNewPerspective

  • Homes across the globe are cluttered with outdated smartphones, forgotten tablets, and laptops rendered obsolete by relentless progress. For many, the question lingers: where do these remnants of modernity go? Some land in drawers, others in landfills, with little thought to their environmental toll or the lingering data they hold. The uncertainty around safe disposal or data security often leads to inaction.

    Enter Erik Helgesen, co-founder of PayMore, a company that buys used electronics, securely wipes data, and resells or recycles them. By transforming the simple act of trading old devices into a model for sustainability, Helgesen has grown PayMore from a single shop in Massapequa, New York, into a network of 60 locations across North America, with plans to expand internationally.

    In this conversation, Helgesen discusses the challenges of scaling a business rooted in sustainability and his vision for a world where e-waste becomes an opportunity rather than a burden.

    ๐Ÿ“š Get Actionable Insights on Your Marketing Performance

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Take the first step towards enhancing your marketing efforts by scheduling your free review session. Gain valuable insights and data-driven recommendations for your business.

    Book Your Free Marketing Assessment

    ๐Ÿ‘‰ https://info.npws.net/executive-marketing-review-session?source=youtube

    Interview with Erik:

    ๐Ÿ‘‰ https://www.npws.net/podcast/ewaste-revolution

    ๐Ÿ‘‰ Follow Paymore:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Website: https://paymore.com/

    LinkedIn: https://www.linkedin.com/company/paymore/

    ๐ŸŽง Subscribe to our podcast:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Spotify: https://bit.ly/3PSWIyI

    Apple Podcasts: https://bit.ly/3RvlHte

    Youtube: https://bit.ly/3RDzkXg

    Deezer: https://bit.ly/3PvQaof

    Amazon Music: https://bit.ly/3PQlijS

    ๐Ÿ’ฌ Follow us on social media:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Instagram: https://www.instagram.com/greennewperspective/

    LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/

    ๐ŸŒ Cleantech marketing podcast created by New Perspective

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

    ๐Ÿ’š GNP Team:

    โ”โ”โ”โ”โ”โ”

    Host & Co-Producer: Dunja Jovanovic

    Executive Producer: Marko Bodiroza

    Creator: Nathan Harris

    #Sustainability #Cleantech #podcast #GreenNewPerspective

  • How do you grow a clean energy company from scratch?Gary Skulnik, CEO of Neighborhood Sun Solar, shares his winning strategies in our new Spotlight Episode

    ๐Ÿค”Hereโ€™s what we asked Gary:

    Have you ever used partnerships to scale your business? What worked?Do you think direct mailing still works for getting leads?How are you leveraging AI to better understand your audience?Whatโ€™s the biggest challenge youโ€™ve faced when building trust with customers?

    ๐ŸŒ Cleantech marketing podcast created by New Perspective

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

    ๐ŸŽง Subscribe to our podcast:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS

    ๐Ÿ’ฌ Follow GNP podcast on social media:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/TikTok: https://www.tiktok.com/@greennewperspective
  • The energy landscape is changing fastโ€”whatโ€™s your take on it

    Thatโ€™s exactly what we asked Russ Bates, the founder of NxtGen Clean Energy Solutions (NXTGEN), a company pioneering the transition to renewable energy for businesse

    ๐ŸŽฏ Hereโ€™s how NXTGEN is making waves:

    โœ… Customized solutions for solar, wind, and battery storage.

    โœ… EV charging, smart poles, and energy independence projects.

    โœ… Proven success with municipalities and private clients alike.

    But itโ€™s not just about techโ€”itโ€™s about policy.

    In this episode, Russ breaks down:

    โšก How shifting U.S. policies impact clean energy companies.

    โšก Why businesses need to prepare for uncertainty.

    ๐ŸŒ Cleantech marketing podcast created by New Perspective

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

    ๐ŸŽง Subscribe to our podcast:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Spotify: https://bit.ly/3PSWIyI Apple Podcasts: https://bit.ly/3RvlHte Youtube: https://bit.ly/3RDzkXg Deezer: https://bit.ly/3PvQaof Amazon Music: https://bit.ly/3PQlijS

    ๐Ÿ’ฌ Follow GNP podcast on social media:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Instagram: https://www.instagram.com/greennewperspective/ Twitter: https://twitter.com/gnperspective LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ Facebook: https://www.facebook.com/greennewperspective TikTok: https://www.tiktok.com/@greennewperspective
  • The demand for critical minerals like lithium, cobalt, and nickel is surging, driven by EVs, batteries, and clean energy. But extraction comes at a high cost. Momentum Technologies, led by CEO Mahesh Konduru, is transforming waste into value by reclaiming materials from spent lithium-ion batteries and rare earth magnets.

    From a small lab to a world-class facility, Konduru shares how Momentum blends innovation and sustainability to redefine resource recovery and the future of industry.

    ๐Ÿ“š Key Takeaways:

    โžœ Momentum Technologies focuses on critical mineral recovery.
    โžœ The lithium battery industry is pivotal for EV adoption.
    โžœ Sustainability involves using fewer hard-to-find resources.
    โžœ Closed-loop systems can eliminate harmful reagents.
    โžœ Scaling technology requires rigorous de-risking processes.
    โžœ Client validation is crucial for market acceptance.
    โžœ Flexibility in battery chemistries is essential for innovation.
    โžœ Effective marketing highlights technical capabilities.
    โžœ Global policy shifts can positively impact the industry.
    โžœ Entrepreneurs should focus on understanding client needs.

    ๐ŸŒŽ Related Resources:

    โžœ โ https://www.npws.net/podcast/urban-ev-trucksโ  โžœ โ https://www.npws.net/podcast/spotlight-ampleโ 

    ๐ŸŽง Subscribe to our podcast:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ” Spotify: https://bit.ly/3PSWIyI Apple Podcasts: https://bit.ly/3RvlHte Youtube: https://bit.ly/3RDzkXg Deezer: https://bit.ly/3PvQaof Amazon Music: https://bit.ly/3PQlijS

    ๐Ÿ’ฌ Follow us on social media: โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”Instagram: https://www.instagram.com/greennewperspective/ LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ Facebook: https://www.facebook.com/greennewperspective TikTok: https://www.tiktok.com/@greennewperspective

    ๐ŸŒ Cleantech marketing podcast created by New Perspective

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

    ๐Ÿ’š GNP Team:

    โ”โ”โ”โ”โ”โ” Host & Co-Producer: Dunja Jovanovic Executive Producer: Marko Bodiroza Creator: Nathan Harris

  • The sustainability consulting space is getting crowded. So how do you stand out?

    In our latest Spotlight Series, we spoke with Angelique Dickson, President of Inogen Alliance, to find out how theyโ€™ve stayed relevant in this fast-moving industry.

    Related Resources:

    Podcast Rethinking EHS: https://www.inogenalliance.com/podcast Web: https://www.inogenalliance.com

    ๐ŸŒ Cleantech marketing podcast created by New Perspective

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

    ๐ŸŽง Subscribe to our podcast:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Spotify: https://bit.ly/3PSWIyI Apple Podcasts: https://bit.ly/3RvlHte Youtube: https://bit.ly/3RDzkXg Deezer: https://bit.ly/3PvQaof Amazon Music: https://bit.ly/3PQlijS

    ๐Ÿ’ฌ Follow GNP podcast on social media:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Instagram: https://www.instagram.com/greennewperspective/ Twitter: https://twitter.com/gnperspective LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ Facebook: https://www.facebook.com/greennewperspective TikTok: https://www.tiktok.com/@greennewperspective
  • PFAS, or "forever chemicals," are a growing environmental and health crisis. They pollute our water and resist traditional cleanup methods. Our guest, Julie Bliss Mullen, is tackling this problem head-on as CEO of Aclarity, a company dedicated to destroying PFAS for good.In this episode, Julie shares how Aclarity is making a difference, the role of regulations, and the partnerships shaping the future of water treatment.

    She also offers practical marketing tips for climate tech companies, including how to scale, build trust, and stay focused in a competitive space. It's a must-listen for anyone passionate about solving big challenges in cleantech.

    ๐Ÿ‘‰ Follow Aclarity:โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”Website: https://www.aclaritywater.com/LinkedIn: https://www.linkedin.com/company/aclaritywater/Julie's LinkedIn: https://www.linkedin.com/in/julieblissmullen/

    ๐Ÿ“š Key Takeaways:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    โžœ Aclarity focuses on destroying PFAS forever chemicals.

    โžœ Water-related disasters are a significant concern linked to climate change.

    โžœ Regulatory changes are accelerating in the PFAS space.

    โžœ PFAS is prevalent across various industries and products.

    โžœ Innovative technologies are being developed to treat PFAS effectively.

    โžœ Market competition is growing, indicating a rising awareness of PFAS issues.

    โžœ Understanding customer needs is crucial for scaling in clean tech.

    โžœ Partnerships are essential for success in the climate tech sector.

    โžœ Navigating uncertainty in climate policy is a challenge for businesses.

    โžœ Building trust with customers is vital for long-term success.

    ๐Ÿ’ฌ Follow us on social media:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Instagram: https://www.instagram.com/greennewperspective/ LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ Facebook: https://www.facebook.com/greennewperspective TikTok: https://www.tiktok.com/@greennewperspective

    ๐ŸŒ Cleantech marketing podcast created by New Perspective

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

  • Greenwashing is a growing issue, leaving consumers unsure of which sustainability claims to trust. Enter Novi, a platform that verifies claims through data and partnerships with certification bodies. In this chat with founder Kimberly Shenk, we discuss transparency challenges, the role of data, and how brands can avoid greenwashing while earning consumer trust.

    Guest: Kimberly Shank, CEO of Novi Connect

    Interview with Kimberly:

    ๐Ÿ‘‰ https://www.npws.net/podcast/transparency-climatetech

    ๐Ÿ•‘ Chapters:

    โ”โ”โ”โ”โ”โ”

    โžœ 00:00 - Introduction

    โžœ 03:54 - Novi Connect's Role in Sustainability

    โžœ 07:47 - Challenges in Transparency

    โžœ 11:39 - Building Trust Through Data

    โžœ 15:44 - Avoiding Greenwashing in Marketing

    โžœ 19:00 - The Future of Sustainability in Marketing

    ๐Ÿ‘‰ Follow Novi Connect:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Website: https://www.noviconnect.com/

    LinkedIn: https://www.linkedin.com/company/noviconnect

    ๐Ÿ“š Key Takeaways:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    โžœ Transparent communications are essential in the climate tech industry.

    โžœ Novi Connect helps brands verify sustainability claims through data.

    โžœ Consumer demand for transparency is driving industry changes.

    โžœ Greenwashing is a significant challenge in the current market.

    โžœ Brands must be proactive in gathering accurate supply chain data.

    โžœ Third-party certifications are crucial for building consumer trust.

    โžœ The marketing narrative around sustainability is evolving rapidly.

    โžœ Companies need to engage sustainability teams in revenue conversations.

    โžœ Transparency should be a core value for all brands.

    โžœ The future of sustainability includes equitable access for all consumers.

    ๐ŸŽง Subscribe to our podcast:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Spotify: https://bit.ly/3PSWIyI Apple Podcasts: https://bit.ly/3RvlHte Youtube: https://bit.ly/3RDzkXg Deezer: https://bit.ly/3PvQaof Amazon Music: https://bit.ly/3PQlijS

    ๐Ÿ’ฌ Follow us on social media:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Instagram: https://www.instagram.com/greennewperspective/ LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ Facebook: https://www.facebook.com/greennewperspective TikTok: https://www.tiktok.com/@greennewperspective

    ๐ŸŒ Cleantech marketing podcast created by New Perspective

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

    ๐Ÿ’š GNP Team:

    โ”โ”โ”โ”โ”โ”

    Host & Co-Producer: Dunja Jovanovic

    Executive Producer: Marko Bodiroza

    Creator: Nathan Harris

    #Sustainability #Cleantech #podcast #GreenNewPerspective

  • In this Green New Perspective Spotlight, Dunya chats with Robin Laine, CEO of Transect, about how their tech helps renewable energy developers find the right land while managing community sentiment and environmental risks. Robin shares why AI alone isn't enough and highlights Transectโ€™s latest tools for solar and wind projects.

    ๐ŸŽฅ Guest: Robin Laine, CEO of Transect Inc

    ๐Ÿ”— Web: http://www.transect.com/

    ๐Ÿ”— LinkedIn: https://www.linkedin.com/company/transect

    ๐Ÿ‘‰ https://www.npws.net/podcast/spotlight-transect

    ๐Ÿ•‘ Chapters:

    โ”โ”โ”โ”โ”โ”

    โžœ 00:00 - Intro

    โžœ 01:31 - Overview of Transect

    โžœ 02:47 - AI Tools for Community Sentiment

    โžœ 07:17 - Transect's Marketing Strategies

    ๐ŸŒ Cleantech marketing podcast created by New Perspective

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

    ๐ŸŽง Subscribe to our podcast:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

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    ๐Ÿ’ฌ Follow GNP podcast on social media:

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    #cleantech #sustainabilitypodcast #podcast

  • In this conversation, Lee Taylor, founder and CEO of REsurety, discusses the company's mission to accelerate the transition to a zero carbon future through innovative software and services for the clean energy ecosystem.

    He highlights the challenges in clean energy trading, the introduction of CleanTrade as a solution, and the importance of transparency and liquidity in the market. Additionally, Taylor shares insights on marketing strategies and the significance of measuring impact in decarbonization efforts.

    ๐ŸŽฅ Guest: Lee Taylor, CEO of REsurety

    ๐Ÿ”— Web: https://resurety.com/

    ๐Ÿ‘‰ https://www.npws.net/podcast/spotlight-resurety

    ๐Ÿ•‘ Chapters:

    โ”โ”โ”โ”โ”โ”

    โžœ 00:00 - Intro to REsurety

    โžœ 03:04 - Challenges in Clean Energy Trading

    โžœ 06:04 - Introducing CleanTrade

    โžœ 09:11 - Marketing Strategies in the Clean Energy Space

    ๐Ÿ“š Key Takeaways:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    โžœ REsurety is focused on a zero carbon future.

    โžœ CleanTrade addresses the lack of transaction platforms in renewables.

    โžœ The clean energy market needs more transparency and liquidity.

    โžœ Intermittency is a key challenge for wind and solar energy.

    โžœ End-to-end workflows are essential for efficient transactions.

    โžœ Marketing efforts include direct engagement and social media outreach.

    โžœ Understanding carbon impact is crucial for effective decarbonization.

    โžœ Real-world decarbonization must match corporate claims.

    โžœ Investors need to optimize their impact in clean energy projects.

    ๐ŸŒ Cleantech marketing podcast created by New Perspective

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

    ๐ŸŽง Subscribe to our podcast:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

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    ๐Ÿ’ฌ Follow GNP podcast on social media:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

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    #cleantech #sustainabilitypodcast #podcast

  • In this episode, Jeanette Williams and Frederic Clerc from the Urban Future Lab discuss their mission to support climate tech startups. They share insights on the challenges faced by these startups, the importance of customer discovery, and the role of incubators in fostering innovation.

    The conversation also touches on the significance of equity in climate tech, communication barriers, scalling challenges, and the future of climate innovation, particularly in New York City.

    Guests:

    Jeannette Williams, Chief Operating Officer

    Frederic Clerc, Interim Managing Director

    ๐Ÿ•‘ Chapters:

    โ”โ”โ”โ”โ”โ”

    โžœ 00:00 Intro

    โžœ 03:09 History of Urban Future Lab

    โžœ 05:23 Partnership with NYU

    โžœ 07:31 Challenges for Startups

    โžœ 09:31 Funding Challenges

    โžœ 12:43 Successful Startup Traits

    โžœ 16:05 Staying Green While Scaling

    โžœ 20:23 Scaling Strategies

    โžœ 23:49 Equity in Climate Tech

    โžœ 25:31 Bridging Stakeholder Gaps

    โžœ 29:40 Future of Climate Tech Excitement

    โžœ 32:31 Future Partnerships at Urban Future Lab

    ๐Ÿ“š Follow UFL:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Website: https://www.ufl.nyc LinkedIn: https://www.linkedin.com/company/urban-future-lab/ Instagram: https://www.instagram.com/urbanfuturelab Newsletter: https://bit.ly/ufl-newsletter

    ๐Ÿ‘‰ Interview with Jeannette and Frederic: https://www.npws.net/podcast/ufl-climatetech-incubator

    Key Takeaways:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    โžœ Urban Future Lab is the longest climate tech incubator in NYC.

    โžœ They have supported over 170 startups since 2009.

    โžœ Customer discovery is crucial for startup success.

    โžœ Successful startups leverage incubators for connections.

    โžœ Startups must consider environmental impacts of their innovations.

    โžœ Communication gaps hinder climate tech accessibility.

    โžœ Adaptation to climate change is an underserved area for innovation.

    โžœ New York offers a robust market for scaling climate tech.

    โžœ Equity and inclusion are vital in climate tech initiatives.

    โžœ The future of climate tech relies on collaboration and innovation.

    ๐ŸŽง Subscribe to our podcast:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

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    ๐Ÿ’ฌ Follow GNP podcast on social media:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

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    ๐ŸŒ Cleantech marketing podcast created by New Perspective

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

    ๐Ÿ’š GNP Team:

    โ”โ”โ”โ”โ”โ”

    Host & Co-Producer: Dunja Jovanovic

    Executive Producer: Marko Bodiroza

    Creator: Nathan Harris

    #Sustainability #Cleantech #podcast #GreenNewPerspective

  • In this episode of Green New Perspective Spotlight, Kenny Lee, co-founder and CEO of Aigen, discusses his journey from cybersecurity to agriculture.

    Aigen's mission is to regenerate Earth using robotics and AI, starting with agriculture. The company focuses on sustainable and efficient weed control without chemicals. Their autonomous, solar-powered robots offer a solution to the challenges farmers face with herbicide-resistant weeds and labor shortages.

    ๐ŸŽฅ Guest: Kenny Lee, co founder and CEO of Aigen

    ๐Ÿ”— Web: https://www.aigen.io/

    ๐Ÿ”— https://www.npws.net/podcast/spotlight-aigen

    ๐ŸŒ SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE

    ========================

    This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

    ๐ŸŽง SUBSCRIBE TO OUR PODCAST

    ===========================

    Spotify: https://bit.ly/3PSWIyI

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    ๐Ÿ’ฌ FOLLOW US ON SOCIAL MEDIA

    ============================

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    Facebook: https://www.facebook.com/greennewperspective

    TikTok: https://www.tiktok.com/@greennewperspective

    #cleantech #sustainabilitypodcast #innovationtechnology

  • In this episode of GNP Spotlight Series, we sit down with Clรฉment, CEO of Mitico, to explore the innovative carbon capture technology his company is developing. Clรฉment shares his journey from managing a lab at Caltech to founding Mitico and discusses how their technology helps industrial plants reduce CO2 emissions.

    Join us as we discuss the importance of carbon capture in achieving global climate goals, and how Mitico is collaborating with stakeholders to push this technology forward.

    ๐ŸŽฅ Guest: Clรฉment Cid, CEO and co-founder of Mitico

    ๐Ÿ”— Web: https://www.mitico.tech/

    โžœ https://www.npws.net/podcast/spotlight-mitico

    ๐ŸŒ SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE

    ========================

    This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

    ๐ŸŽง SUBSCRIBE TO OUR PODCAST

    ===========================

    Spotify: https://bit.ly/3PSWIyI

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    ๐Ÿ’ฌ FOLLOW US ON SOCIAL MEDIA

    ============================

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    Facebook: https://www.facebook.com/greennewperspective

    TikTok: https://www.tiktok.com/@greennewperspective

    #cleantech #sustainabilitypodcast #innovationtechnology

  • Jean-Franรงois Gauthier from GHGSat explains how their satellites monitor greenhouse gas emissions at the facility level, shares a success story of detecting a methane leak in the UK, and discusses the challenges and policies around implementing this technology. He also introduces GHGSat's Spectra platform for visualizing emissions data.

    ๐ŸŽฅ Guest: Jean-Franรงois Gauthier, Senior VP of Strategy

    ๐Ÿ”— Web: https://www.ghgsat.com

    ๐Ÿ”— LinkedIn: https://www.linkedin.com/company/ghgsat-inc/

    โžœ https://www.npws.net/podcast/spotlight-ghgsat

    ๐ŸŒ SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE

    ========================

    This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

    ๐ŸŽง SUBSCRIBE TO OUR PODCAST

    ===========================

    Spotify: https://bit.ly/3PSWIyI

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    ๐Ÿ’ฌ FOLLOW US ON SOCIAL MEDIA

    ============================

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    Facebook: https://www.facebook.com/greennewperspective

    TikTok: https://www.tiktok.com/@greennewperspective

    #cleantech #sustainabilitypodcast #innovationtechnology

  • In this episode, we chat with Gaรซl Gobaille-Shaw, CTO at Mission Zero Technologies, about his journey from electrochemistry research to co-founding a cutting-edge carbon capture startup.

    Gaรซl shares the inspiration behind Mission Zeroโ€™s unique two-step carbon capture process, which mimics biology to absorb CO2 in liquid and separate it using a special membrane. Learn how this innovative approach makes the tech more energy-efficient and scalable compared to traditional methods.

    We also explore the challenges of scaling carbon capture, the importance of adaptation in tech development, and why marketing plays a critical role in the growth of climate tech.

    ๐ŸŽฅ Guest: Gaรซl Gobaille-Shaw, CTO at Mission Zero Technologies

    ๐Ÿ”— Web: https://www.missionzero.tech/

    ๐Ÿ”— LinkedIn: https://www.linkedin.com/company/missionzerotech/

    โžœ https://www.npws.net/podcast/spotlight-missionzero

    ๐ŸŒ SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE

    ========================

    This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

    ๐ŸŽง SUBSCRIBE TO OUR PODCAST

    ===========================

    Spotify: https://bit.ly/3PSWIyI

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    ๐Ÿ’ฌ FOLLOW US ON SOCIAL MEDIA

    ============================

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    #cleantech #sustainabilitypodcast #innovationtechnology

  • In this episode, Tim from LineVision discusses how their cutting-edge technology is enhancing the power grid to support the clean energy transition.

    He explains the importance of grid modernization, the challenges faced by utilities, and how dynamic line ratings help unlock more capacity from existing infrastructure.

    Tim also shares success stories and the role LineVision plays in making the grid more flexible, resilient, and sustainable. Tune in to learn how their tech is shaping the future of energy.

    ๐ŸŽฅ Guest: Tim Stelzer, COO at LineVision

    ๐Ÿ”— Web: https://www.linevisioninc.com/

    ๐Ÿ”— LinkedIn: https://www.linkedin.com/company/linevision/

    ๐Ÿ“š Episode resources and links:

    ========================

    ๐Ÿ”— https://www.linevisioninc.com/news/linevision-operationalizes-dynamic-line-ratings-in-new-york-to-increase-transmission-capacity-and-grid-safety-for-national-grid

    ๐Ÿ”— https://www.aes.com/press-release/aes-and-linevision-release-results-study-assessing-largest-single-deployment-dynamic

    โžœ https://www.npws.net/podcast/spotlight-linevision

    ๐ŸŒ SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE

    ========================

    This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

    ๐ŸŽง SUBSCRIBE TO OUR PODCAST

    ===========================

    Spotify: https://bit.ly/3PSWIyI

    Apple Podcasts: https://bit.ly/3RvlHte

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    ๐Ÿ’ฌ FOLLOW US ON SOCIAL MEDIA

    ============================

    Instagram: https://www.instagram.com/greennewperspective/

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    Facebook: https://www.facebook.com/greennewperspective

    TikTok: https://www.tiktok.com/@greennewperspective

    Host: Dunja Jovanovic

    Executive Producer: Marko Bodiroza

    Creator: Nathan Harris

    #cleantech #sustainabilitypodcast #innovationtechnology

  • How can we address the carbon emissions from diesel engines, which are deeply integrated into global economies but also present significant environmental challenges?

    While electric vehicles are often highlighted as the solution, ClearFlame presents an immediate and innovative alternative that drives us toward a cleaner futureโ€”without the need to wait for EV infrastructure to catch up.

    In this discussion, BJ Johnson, co-founder and CEO of ClearFlame Engine Technologies, shares how his company is offering a practical solution by decarbonizing traditional diesel engines. Weโ€™ll explore the story behind ClearFlame, understand their technology, and discuss its implications for the future of clean energy.

    ๐Ÿ“š Follow ClearFlame:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    Website: https://clearflame.com/

    LinkedIn: https://www.linkedin.com/company/clearflameeng/

    ๐Ÿ‘‰ Interview with BJ Johnson: https://www.npws.net/podcast/decarbonizing-engines

    ๐ŸŽง Subscribe to our podcast:

    โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”โ”

    โ€‹Spotify: https://bit.ly/3PSWIyI โ€‹Apple Podcasts: https://bit.ly/3RvlHte โ€‹Youtube: https://bit.ly/3RDzkXg โ€‹Deezer: https://bit.ly/3PvQaof โ€‹Amazon Music: https://bit.ly/3PQlijS โ€‹Zencastr: https://bit.ly/48xt75s

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    ๐ŸŒ Cleantech podcast created by New Perspective Marketing

    This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

    ๐Ÿ’š GNP Team:

    โ”โ”โ”โ”โ”โ”

    Host & Co-Producer: Dunja Jovanovic

    Executive Producer: Marko Bodiroza

    Creator: Nathan Harris

    #Sustainability #CleantechPodcast #CleantechMarketing

  • In this episode of the Green New Perspective podcast, Manik Suri, the founder and CEO of Glacier Grid, discusses innovative solutions aimed at reducing the warming effects of air conditioning and refrigeration.

    He explains how their technology improves efficiency for both grid operators and users by using smart control of cooling equipment based on various factors.

    Manik shares success stories, upcoming innovations, and offers advice for new cleantech entrepreneurs. He also talks about the challenges faced during the pandemic and the importance of resilience and agility in the startup world.

    ๐ŸŽฅ Guest: Manik Suri, CEO of Glacier Grid

    ๐Ÿ”— Web: https://www.glaciergrid.com/

    ๐Ÿ•‘ Chapters:

    โ”โ”โ”โ”โ”โ”

    โžœ 00:00 Introduction

    โžœ 00:51 Improving Efficiency and Real-Time Monitoring

    โžœ 01:58 Success Stories and Customer Impact

    โžœ 02:36 Future Developments and Innovations

    โžœ 03:55 Advice for Aspiring Cleantech Entrepreneurs

    โžœ 04:35 Challenges and Overcoming Obstacles

    โžœ 06:54 Contact Information and Closing Remarks

    โžœ https://www.npws.net/podcast/spotlight-glacier-grid

    ๐ŸŒ SUSTAINABILITY PODCAST CREATED BY NEW PERSPECTIVE

    ========================

    This podcast is proudly sponsored by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit npws.com for more info.

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    Host: Dunja Jovanovic

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    #cleantech #sustainability #innovation