Episodes
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In this episode of the Good Business Podcast, host Illana Burk delves into the concept of 'bread and butter' offers—the reliable and consistent products or services that sustain your business. She shares her personal journey from web design to partnership coaching, highlighting the importance of these core offerings and their role in creating a stable and meaningful business foundation. Illana also reflects on the significance of simplicity and sustainability over scalability, and how evolving your main offerings can lead to continued growth and success.
For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
In this episode, host Illana Burk discusses implementing strategic pivots within your business. Catering to solopreneurs and small business owners, Illana explores how to recognize the need for significant changes, crystallize your unique value proposition, and align your vision with current market trends. The episode features case studies like Instagram and Netflix, emphasizing the importance of adaptability and data-driven decisions to ensure long-term growth and sustainability. Learn about evaluating core business aspects, gathering customer feedback, and maintaining consistent communication to make your transitions smooth and successful. Transform business challenges into growth opportunities with these expert strategies and tips.
For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
Episodes manquant?
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In this episode, we’re talking about decision-making. Specifically, how do you decide where to put your energy around self-promotion when resources feel limited and it feels like you need to be everywhere all at once?
For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
Welcome back to the Good Business Podcast! In this episode, host Illana Burk delves into the concept of credibility—what it is, why it's essential, and how to establish and maintain it, especially in an era rife with misinformation, deepfakes, and AI. The discussion highlights a personal anecdote from TikTok that sparked introspection on her own credibility and digital footprint. She underscores the importance of a strong online presence, both for content creators and business owners, and offers actionable steps for evaluating and enhancing one's professional credibility.
For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
In this episode, Illana Burk challenges the relentless chase for 'more' typically associated with business success. She discusses the pervasive culture of endless growth driven by capitalism and its impact on small business owners and entrepreneurs. Instead, Illana advocates for redefining success by embracing the idea of 'enough,' which involves understanding personal values, making informed decisions, and building a sustainable and fulfilling business. She shares practical steps and personal experiences to illustrate how fundamentally changing one's mindset can lead to a more balanced and rewarding life. Tune in to explore how you can shift your focus from perpetual growth to finding true purpose and satisfaction in your business.
For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
In this episode of Good Business, business and leadership expert Illana Burk challenges the traditional notion of niching and discusses why your offerings should reflect what's best for you before they reflect what's best for your clients. While finding a niche may seem daunting, crafting offers aligned with your strengths, weaknesses, and preferred working style can create a niche audience that resonates with your unique approach.
Burk also explores how this approach enhances your leadership positioning. By prioritizing your well-being and passion, you operate from a place of strength and clarity, setting a powerful example for your clients. This episode emphasizes the importance of promise-keeping and how designing offerings that align with your needs leads to reliable and high-quality service. By establishing trust through well-designed containers and boundaries, you pave the way for high-performing relationships with clients.
Tune in to this episode and gain a fresh perspective on shaping your offerings and leading with integrity. Subscribe, share, and leave a review to support Good Business.For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
Are you struggling with traditional productivity methods? In this episode of Good Business, we explore 'Backcasting,' a strategic planning approach that could revolutionize the way you set and achieve goals. Discover how this technique allows you to envision your ideal future and work backwards to create a clear path to success.
Why does backcasting often outperform traditional forecasting?
How can you apply this method to both personal and business objectives?
Learn practical steps to implement backcasting in your life and overcome common challenges. Whether you're an entrepreneur, creative professional, or simply someone looking to boost productivity, this episode offers a fresh perspective on goal-setting that aligns with your natural enthusiasm.
Tune in to unlock the power of working backwards to move forwards!For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
Welcome back to the Good Business Podcast. Today, we're talking about visibility. It's a big theme for me at the moment, as this week marks the start of "Go for the Know," my very new, very exciting, totally free program for learning and taking action to gain visibility and finally do all the pitching and outreach that you've had on your list forever and aren't currently doing.
If you haven't joined "Go For The Know," you still absolutely can. You can join anytime. I would love to have you.
Here's what we'll cover today:
- Defining visibility as I see it.
- Why and how most people focus on all the wrong things when it comes to visibility.
- A healthy pep talk on why and how you need to decide on what works for you and then actually do it.
By the end, you're going to be all revved up, I promise!For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
This episode of the Good Business Podcast debunks the myth that everyone should own a business. It explains how entrepreneurship requires a high tolerance for risk and can deeply affect personal relationships. The host, Illana Burk, emphasizes that success in business isn't just about skills, but about being comfortable with constant uncertainty. The discussion encourages listeners to consider their own risk tolerance and personal responsibilities before pursuing entrepreneurship.
For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
In this episode, Illana Burk explains why it is the right thing to do to give out your work, your very best work, generously, and everywhere you can, why special and generous content wins, the pitfalls of marketing funnels, and how generosity contributes to sustainable business success and collective growth.
For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
I'm guessing you're here because you want to give feedback without being a jerk, right?
Welcome back, listeners! In this episode, we address the delicate art of giving feedback. Building on our previous discussion on asking for and receiving feedback, we explore how to give feedback in a way that is empathetic, constructive, and respectful.
We start by challenging the common notion that feelings have no place in business. Acknowledging and respecting others' feelings matters. We outline four key steps to artfully giving feedback:
1. Check Your Ego: Feedback should not be about showcasing your intelligence or authority. It's about helping the other person improve.
2. Check and Acknowledge Your Bias: Recognize that your perspective may be different from theirs. Consider their situation, resources, and priorities.
3. Know Your Lane and Stay in It: Offer feedback only if your expertise is relevant to the topic. Don't offer opinions just for the sake of it.
4. If It's Going to Sting, Say So, Then Be Direct: Be honest about the difficulty of the feedback, but deliver it respectfully and directly. Ask for consent before delivering the feedback.
We emphasize the importance of being straightforward and avoiding sugarcoating. While giving feedback may be uncomfortable, it's essential for growth and improvement.
So, if you want to learn how to give feedback that is both honest and respectful, tune in to this episode. You'll gain valuable insights on how to communicate effectively and compassionately in any setting.
As always, thank you for listening and caring about making a positive impact.For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
Navigating feedback can be daunting. In this episode, we dive into the skills of asking for and receiving feedback with intention and grace. Learn the art of crafting your asks to elicit constructive insights and how to gracefully accept the advice given, filter through biases, and grow from the experience. Whether it's refining your creative process or enhancing your professional journey, we share actionable tips on making feedback work for you.
Listen now to learn the strategies that will help you embrace feedback not as criticism, but as a valuable tool for personal and professional growth.
Perfect for creators, innovators, and anyone looking to level up their feedback game. And stay tuned for the upcoming episode on giving feedback!For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
Dive into the realities of managing business amidst personal upheavals in this episode. Drawing from the Good Business Incubator community's experiences, we face balancing entrepreneurial demands and life's unpredictable events. Discover strategies for handling both planned and unplanned breaks, from creating financial buffers to building supportive networks. Whether you're currently facing a pause or planning for the future, this episode offers valuable insights and practical advice for maintaining your business and well-being through life’s ups and downs.
For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
Ever plan an amazing business move but hit a roadblock? This episode tackles the "pothole" of poor planning for solopreneurs. Learn how to "right-size" your strategy based on your resources and set yourself up for sustainable success. Listen now!
For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
In this 60th episode, we're diving into a crucial topic for entrepreneurs: knowing when to quit.
This episode goes beyond the "stay positive" rhetoric. Host Illana is a pro-quitter and believes quitting strategically is essential for success.
Learn a valuable framework to help you decide when to walk away or double down on your endeavors. We'll explore:
The difference between quitting and giving up.Identifying when you've learned what you needed from an experience.Recognizing the pressure to "finish" and how it can be counterproductive.Practical tools and a clear methodology to help you make informed decisions.Remember, quitting isn’t the same thing as failing.
Bonus: Check out episode 33 for more insights on why the world needs more quitters, not less.
For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
In this episode, we discuss the crucial first steps in hiring and why starting in the wrong place can lead to problems. We explore the difference between what you want and what you actually need, and how to avoid wasting time and energy in the hiring process. Tune in to learn how to make smarter hiring decisions for your business.
For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
In this episode of The Good Business Podcast, Illana Burk discusses the significance of the first 15 minutes of a client meeting or call in setting the tone, establishing boundaries, and building trust. Learn how to effectively utilize those initial minutes to set expectations and create a clear partnership with the client.
For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
Today’s topic is all about mistakes. Why? Because we all make them and good business means managing the bad AND the good. People tell everyone they know when someone handles a mistake with elegance and class. But if you finish a project limping over a mistake, they ALSO tell everyone you know. Today's episode teaches you how to make mistakes well, so they can work for you instead of against you.
For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
In this episode, Illana talks about what you can change and what you can't, what things are within your power and what are not, and how to deal with that.
So that's our topic and we’re starting by talking about what is a SWOT analysis. Then we'll talk a little bit about what you can do about it, what it means, and then we will wrap up with a little bit about how to understand the resources that are available to you. And how they fit into that bigger picture of you know, what your strengths, weaknesses, and opportunities and threats actually are.
Can you see all these parts of your business clearly?For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk -
How do you get through the toughest time in your business without quitting or going crazy?
In this episode of The Good Business Podcast, host Illana Burk is back. She introduces the topic of the "Gauntlet," describing it as a stage in business where everything seems to go wrong... over and over again. This phase often occurs during periods of growth when the next steps are unclear.
How do you know if you're in it?
How do you know when it's gonna end and how do you get out of it?Many clients work with Illana to level up or transition to a new phase in their work. They often struggle to determine what is valuable and worth pursuing, and what they should leave behind.
And in all of this, consider impact and understand what is possible based on personal experiences and available resources.For more details, visit illanaburk.com.
Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.
For more of illana around the web:
Web: illanaburk.com
On TikTok: @illanaburk
On Insta: @illanaburk - Montre plus
