Episodes
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In this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions.
📌 What You'll Learn:
- What are Jobs to Be Done (JTBD) keywords?
- Examples of JTBD keywords
- How to come up with JTBD keywords for your business
- JTBD conversion data
- Which JTBD keywords convert the highest.💡 Don’t forget to subscribe for more content on SEO, content marketing strategies, and conversion optimization!
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Competitor keywords are the highest converting type of keyword in the pain point SEO framework. More on SEO conversion rates here: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/
We discuss:
- Should you create landing pages vs. blog posts to target competitor keywords
- Vs. Keywords and a more advanced strategy of going after vs. keywords
- Alternatives Keywords
- Writing tips for going after competitor and vs. keywords
- and more!Additional reading:
Landing page vs. blog posts:
https://www.growandconvert.com/conversion-rate-optimization/landing-pages-vs-blog-posts/
Pain Point SEO:
https://www.growandconvert.com/seo/pain-point-seo/
Circuit Case Study
https://www.growandconvert.com/content-marketing/scaling-seo-traffic/ -
Episodes manquant?
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n this episode, we do a in-depth dive into what category keywords are and how to use them to drive more blog post conversions.
In the reverse marketing funnel diagram that you can find in our blog post on Pain Point SEO, category keywords are some of the highest converting keywords. We explain how to identify which keywords would be best to target and share data on different ways to approach them to increase your conversion rate.
SEO conversion rate article
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Historically, we only updated blog posts to try to increase ranking positions. However, through that process of updating blog posts, we realized how much the actual writing of pieces matters.
Specifically, we've been updating blog posts for two different clients that helped sell and position the product or service better and have seen conversion rate increases between 66%-950% per blog post.
We share our thoughts as to why this is and make the case for why more businesses should adopt our approach to blog post writing.
Relevant articles:
https://www.growandconvert.com/content-marketing/how-often-should-website-content-be-updated/
https://www.growandconvert.com/seo/secondary-keywords/ -
A recent news story from someone that worked at Nike is making its way around Twitter and LinkedIn. The ex-employee claims that the loss of $25B has to do with Nike's focus on performance marketing instead of brand marketing.
Marketers are taking to Twitter and LinkedIn to take sides:
"See, this is why you should focus on brand marketing" - Brand Marketer
"No! Performance marketing still works"- Performance marketerWe share our thoughts on this topic and share when we think each type of marketing makes sense. Hope you enjoy the debate!
The linkedin post: https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/?trackingId=4hwmp4UlQNyDwPI%2F%2BSN2kA%3D%3D
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Although we've largely moved away from doing episodes about our agency and have focused more on marketing strategy episodes, we made a commitment to sharing our growth journey and struggles as we go.
In this episode, we'll share our stats for June and July - both new clients and churn - and we discuss the issues we're facing.
Specifically:
- How we're almost at capacity and how we're solving this
- How hiring is a growth limiter
- Why growing quickly isn't advantageous to an agencyand more...
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We often get asked by prospects interested in working with us, "how long does it take to start seeing results from SEO and content marketing? It's not an easy question to answer because there are multiple factors that go into it:
1. What is the definition of results?
2. What is the conversion goal? Trials, demos, MQLs, SQLs, etc.
3. How many conversions are you already driving through other channels?
And more...In this episode, we share a ton of different data to help answer this question. We share our own client data to show how long it takes to start seeing rankings and conversions. We share how we do expectation setting around rankings, traffic and conversions. Then we answer some common questions around does domain rating play into speed and how does keyword difficulty affect rankings?
Articles featured in the episode:
Disruption stories: https://www.growandconvert.com/content-marketing/disruption-stories/
How long does it take for content marketing to work: https://www.growandconvert.com/content-marketing/how-long-does-it-take-for-content-marketing-to-work/ -
In this episode, we talk through how a content strategy evolves overtime. We break down content strategy into a 3-tier system to help you understand how the process evolves.
How a content strategy evolves:
Tier 1: Testing ability and time to rank
Tier 2: Scaling
Tier 3: Maintaining/Defending rankingsWe share our thought process around how to test keywords and how to measure success throughout an engagement, or through your work inside of a business.
Hope you enjoy this episode!
Other helpful articles:
More on updating: https://www.growandconvert.com/seo/secondary-keywords/
SaaS content strategy: https://www.growandconvert.com/content-marketing/saas-content-strategy/
B2B content marketing strategy: https://www.growandconvert.com/content-marketing/b2b-content-marketing-strategy/ -
In this episode, we debate why most companies shouldn't AB test. AB testing has become super popular over the years... Executives often want you to AB test every little thing to try to maximize the impact of all of your marketing efforts.
Devesh explains why for most companies, it doesn't make sense to AB test.
We share that reasoning and then we talk about what you should do instead of AB testing to increase conversions. Devesh shares some funny stories from his time running an AB testing agency. Then Devesh shares how to use a conversion rate calculator.
We hope you enjoy this episode!
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When you've identified a keyword or topic for a blog post, how do you get the arguments that go in your piece? We interview subject matter experts at Grow and Convert to accomplish this. In this video, we share how we prep for interviews with subject matter experts, who to interview, and how to add differentiation in your articles when writing for SEO bottom of the funnel keywords.
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Devesh and I debate whether we should focus more on how-to content on this channel because it seems to be what gets the most viewership and engagement.
We reflect on the series so far, our overall goal of doubling the agency and discuss whether we continue the series as is, or we go down a slightly different path.
If you've enjoyed certain episodes, please let us know which ones you've loved in the comments. Or, feel free to let us know topics you'd like us to create videos on going forward.
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Your business is starting to grow and now you need more of a process around marketing... so you're thinking of hiring your first marketer.
What is the right profile of the marketer you should hire?
What should that marketer focus on in the first 90 days?
How should they think about what marketing channels to focus on?
What's a good budget to start with?We answer these questions and more in this episode. We share, from our experience, the mistakes that founders make when hiring their first marketer and how they should think about hiring.
We share stories, examples and more. Hope you enjoy this episode.
P.S. We're starting to shift the content of this channel to more strategy focus. Let us know if you like this topic in the comments.
Video Resources:
Positioning: https://www.growandconvert.com/marketing/positioning/
Positioning Case Study: https://www.growandconvert.com/marketing/positioning-case-study/
Pivoting our service offering from course to agency:
https://www.growandconvert.com/marketing/course-launch-agency/ -
In this episode, Devesh starts off by sharing the two goals of the content pieces we write for clients. Then he shares examples explaining the differences between how we write articles vs. how most blog writers write articles.
We dissect the differences in how we write blog post introductions, body copy and share why we think it's important to have subject matter experts make the arguments that go inside of blog posts.
This episode should help you learn how to write better copy inside of articles that are targeting SEO keywords.
Article examples:
Omnichannel reporting example: https://www.tapclicks.com/resources/b...
Segment example: https://segment.com/growth-center/omn...
Mandala AI Example:
https://blog.mandalasystem.com/en/omn...Grow and Convert writing related articles:
The detail principle for writing good blog posts: https://www.growandconvert.com/conten...
Writing great blog introductions: https://www.growandconvert.com/conten...
Pain point copywriting: https://www.growandconvert.com/conten... -
In Episode 10, the episode about content strategies for new businesses, we shared that we were planning on doing a disruption story for one of our clients.
In this episode, we share who the client is (Mirascope.io), the article and talk through some decisions that were made when writing the story.
Then we share a couple of other examples of disruption stories that we've produced for clients.
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Can SEO content also be "thought leadership content?" Many people think these two kinds of content are completely different. More specifically, that you can't share thought leadership type ideas inside of SEO content and get articles to rank.
We share a different view. We think that SEO and thought leadership ideas do go together. In this video, we share multiple examples of thought leadership ideas being included inside of SEO focused articles and show how they're able to rank against articles that all share largely the same ideas.
We think that Google wants more differentiation in content and will start to reward differentiation more in the SERPS.
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March was a challenging month for us. We had our first churn of the year- which was not a great way to start the month- however it ended on a positive note.
We discuss the churn, some new clients, our lead numbers and then share some ideas for changes we're going to be making to our marketing.
Enjoy.
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LinkedIn influencer claims that: "Measuring the ROI of an individual piece of content (like this LinkedIn video, for instance) is not only a huge waste of time, it’s flat out not accurate.
When it comes to “ROI”, focus on measuring the ROI of the *channel* instead of each individual piece of content."
In this video, we break down why that argument is completely flawed.
We discuss how having the article level of granularity in conversion data is what led to the creation of Pain Point SEO and how this informs future content pieces that generate ROI.
Then we share a new process for tracking conversions using a combination of GA4 and BigQuery.
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In this episode, we discuss whether we should hire an editor to help scale writing operations. Devesh voices his frustration by spending so much time editing pieces -- most of his time in the agency is dedicated to editing and he feels like he doesn't have time to focus elsewhere.
We propose the options of hiring an outside agency to help with editing, whether we should focus on hiring someone internally, and also discuss other ideas and options.
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