Episodes
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Ready to scale but can't imagine fitting in any more work or clients right now? In this episode, we're diving into three common business models and how you can boost your revenue without creating anything new.
Here's what we're sipping on today:
The membership model: How to make it work (even if you're not a "membership person"!)Multiple course offers: Navigating the menu without overwhelming your clientsHigh-ticket mastery: Balancing your premium offer with scalable optionsOften, the key to growth is right there in your existing offers – it's just about getting a bit creative with how you package and present them!
Ready to roar louder in your business? Hit that subscribe button, leave a review (pretty please with a cherry on top!), and I'll see you in the next episode!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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In a group coaching call last week we had a great discussion about what happens when your ads seem to be going well, but hardly any of the new leads are actually clicking on the lead magnet or opening your emails.
I wanted to share the 3 things we talked about and how you can solve this issue too:
Why great ad performance doesn't always equal engaged subscribersThe three key ingredients to turn those leads into eager readersHow to create a lead magnet that's irresistible (and actually gets consumed!)Pop on your favourite cuppa (no judgement if it's wine o'clock!), get comfy, and let's dive in!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Episodes manquant?
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When you're scaling your business it can be really easy to get stuck in what I call 'the messy middle'. In this episode, I'm spilling the tea on how I transformed my approach to growth and found a way to build a business that truly aligns with my values and lifestyle. Grab your cuppa and let's dive in!
Here's what we're sipping on today:
Why hitting 10K months isn't always the dream it's cracked up to beThe pitfalls of focusing solely on one offer (hello, evergreen program stress!) How I discovered my 'stackable revenue strategy' and why it's a game-changer The freedom of having 8-10K in revenue secured months in advanceWhether you're feeling the pressure of inconsistent income or dreaming of taking proper time off without financial stress, this episode will give you food for thought on how to build a business that supports your ideal lifestyle.
Feeling inspired to shake up your revenue strategy? I'm thrilled to share that my Mastermind is kicking off in October, where we'll dive deep into creating a business that truly works for you. There are still a few spots left, so if you're ready to secure five figures of revenue through to March 2025 (yes, really!), pop me a message on Instagram (@sophiegriffithsco). Let's chat about whether it's the perfect fit for you!
Ready to turn your business from stressful to stackable? Pour yourself another cuppa, hit play, and let's get building a business that brings you joy as well as pounds in the bank!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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If you're anything like me, you know it's possible to boost your sales without burning out - but figuring out how to do it for your specific business can be a head-scratcher. Well, pop the kettle on and grab a biscuit, because I'm about to break down exactly how I generated 57 sales in just 42 days, all while working 3-day weeks and actually enjoying my summer!
Here's what we're diving into:
• The practical strategies I used to exceed my sales goal (and how you can adapt them)
• How I set up 11 different revenue streams to keep the income flowing consistently
• The real impact of payment plans on your business (and why they're not just for your clients)
• How I managed to update my course and hit targets without sacrificing my work-life balance
You'll learn how to approach your business growth like a Lionhearted CEO, focusing on creating multiple income streams that work for you, not against you. Whether you're feeling stuck with one offer or looking to diversify your income, this episode will give you actionable ideas to create a business that feels light, fun, and sustainable.
Ready to apply these strategies to your own business? Top up that cuppa, and let's dive in!
P.S. I'm sharing my favourite legal template resource in this episode - it's been incredibly helpful for running ads and growing my list legally. I think you'll find it really valuable too!
Links Mentioned in the Podcast:
Privacy Policy - https://www.lucylegal.co.uk/a/2147516959/ZPrrYXQy
Get Legit Essentials - https://www.lucylegal.co.uk/a/2147495354/ZPrrYXQy
Luxe Bundle for Service Providers: https://www.lucylegal.co.uk/a/2147515030/ZPrrYXQy
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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I had a moment last week where I got REALLY irritated of the cookie-cutter definitions of business success plastered all over social media - and I'm actually not even just talking about '£10k months', it's way bigger than that.
So in this episode, I'm ditching the one-size-fits-all approach and diving into what success really means for me and YOU!
Here's what I'm spilling the tea on:
Why the cliché "10K months" might not be the holy grail of success (and what to focus on instead)How my idea of success has evolved from covering nursery fees to planning a work-free DecemberThe common thread of success for my mastermind members (hint: it's not about revenue targets)Why looking at success through a seasonal lens can be a game-changer for your business and sanityYou'll learn how to approach your business goals like a true Lionhearted CEO, focusing on what really matters in each season of your life and business. Whether you're just starting out or looking to redefine success in your established business, this episode will give you the permission and tools to craft success metrics that actually feel good to you.
Ready to ditch the arbitrary goals and create a version of success that lights you up? Top up that cuppa, and let's dive in!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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If you've ever felt confused, or like you're playing Pin the Tail on the Donkey when it comes to choosing your Facebook ad objectives - you're not alone!
In this episode, we're demystifying campaign objectives once and for all!
Here's what I'm spilling the tea on:
The three crucial questions you MUST ask before setting up any ad campaign (and why the first one is an absolute game-changer)Why Facebook thinks I'm obsessed with sensory earphones and skincare (and what this means for your ads)The truth about why your 'Traffic' objective might be sabotaging your masterclass sign-upsMy foolproof guide to choosing the right objective for your campaign goals (no more guesswork, promise!)You'll learn how to approach your ad objectives like a true Lionhearted CEO, focusing on what really moves the needle in your campaigns.
Whether you're a total newbie to Facebook ads or looking to fine-tune your strategy, this episode will give you the confidence to choose the right objective every single time.
Ready to stop throwing money down the drain and start seeing real results from your Facebook ads? Top up that cuppa, and let's dive in!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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If you've ever felt like you're trying to spin plates while riding a unicycle when it comes to balancing motherhood and business - I can empathise! In this episode, I'm spilling the tea on how I (attempt to) run a thriving business while raising two daughters (and dealing with the occasional broken arm!).
Here's what I'm dishing up:
The game-changing book that transformed how my husband and I divide household tasks (hint: it's not about 50/50, it's about ownership!)Why I've had to stop working with clients in the US (and how setting boundaries has saved my sanity)The systems and automations that keep my business running smoother than a well-oiled tea trolleyHow I've structured my work week to accommodate school runs, poorly kids, and everything in betweenI'm no expert, but I'm sharing the practical strategies that have helped me to create a business that supports my life, not the other way around.
Whether you're a mum juggling toddlers and Zoom calls, have school age kids and are working with short days or older children who need endless taxiing around, this episode is packed with real-talk and actionable tips.
Ready to transform your work-life juggle from a chaotic circus act to a (mostly) graceful ballet? Grab your favourite biscuits, and let's dive in!
RESOURCE:
Fair Play, Eve Rodsky
Buy the Book: Click Here (UK)
Website: Click here
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Are you pouring money into Facebook ads and wondering if they're actually doing anything for your business? In this episode, we're diving deep into the world of ad metrics and the difference between what you see on the dashboard, an the actual business impact!
Here's what we're unpacking:
The 5 key metrics in your Facebook ads dashboard you should be watching like a hawkWhy a low cost per lead isn't always cause for celebration (and when it might be a red flag!)How to tell if your ads are attracting your dream clients or just tyre-kickersThe often-overlooked business metrics that reveal your ads' true impactYou'll learn how to look beyond the flashy numbers in your ads dashboard and gauge whether your ads are genuinely moving the needle in your business.
Whether you're a total newbie to Facebook ads or looking to fine-tune your strategy, this episode will give you the confidence to assess your ad performance like a pro.
Ready to stop second-guessing your ad spend and start measuring what really matters?
Grab your favourite biscuits, and let's dive in!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Are you ready to sprinkle some magic on your business with a low-cost offer that your audience will gobble up faster than the last biscuit in the tin? In this episode, we're diving into the delicious world of low-cost offers that pack a serious punch!
Here's what I'm sharing:
What exactly is a 'low-cost' offer (and why £7, £9, and £27 are your new lucky numbers)The crucial difference between 'low-cost' and 'low-value' (and how to avoid this common pitfall)Where to find inspiration for your next irresistible offer (hint: it's not just about what you think they need!)My recipe for creating a customer journey that sells your offer on autopilotYou'll learn how to whip up a low-cost offer that's as tempting as a freshly baked scone and as valuable as your gran's secret recipe. Whether you're just starting out or looking to add some extra flavour to your existing menu of services, this episode will give you the confidence to create offers that fly off the shelves.
Ready to turn your low-cost offer from bland to grand? Pop the kettle on, grab your favourite biscuits, and let's get cooking!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Are you feeling the summer slump in your business? Worried about keeping those sales flowing while you're busy juggling work and family time? In this episode, I'm sharing my cheeky little challenge that's keeping me focused (and my bank account happy) during the school holidays.
Here's what we're chatting about today:
- The accidental holiday sales boost that sparked my 42 in 42 challenge
- A sneak peek into my business model (because who doesn't love a bit of behind-the-scenes gossip?)
- How to leverage what you've already got to keep those sales rolling in
- My secret weapon for hitting sales goals without chaining yourself to your desk
- Why I'm already plotting to take all of December off (yes, really!)
You'll learn how to approach your summer strategy like a true Lionhearted CEO, mixing the right elements to create a business that works for you, not the other way around. Whether you're a seasoned pro or just dipping your toes into the world of passive income, this episode will give you the confidence to create a summer sales plan that's both delicious and profitable.
Ready to turn your summer from fizzle to sizzle? Grab your sun hat, pour yourself a cool drink, and let's dive in!
Keep your eyes peeled for my upcoming mastermind launch in September:
To get secret bonuses, join the waitlist here: https://sophiegriffiths.co/mastermind-waitlist
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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In this episode, we're diving into the three key strategies that my most successful clients share – and spoiler alert, it's not about having the biggest ad budget!
Here's what we're roaring about today:
🦁 Knowing Your Client's Journey: Discover why understanding how your clients actually buy from you is a game-changer for your marketing strategy.
🦁 Playing the Long Game: Learn why investing in a long-term, strategic approach to building your business ecosystem is crucial for sustainable success.
🦁 The Power of Truly Scalable Offers: Uncover the secret to creating offers that can handle explosive growth without burning you out.
I'm sharing real-life examples from my incredible clients, including:
How we transformed a client's Instagram-driven business into a consistent, ad-powered revenue machineThe step-by-step journey of building a digital product suite that's already seeing massive successHow one client is generating £10,000 monthly from a single £97 offer (yes, really!)Whether you're just starting to dip your toes into the world of ads or you're ready to take your existing strategy to the next level, this episode is packed with actionable insights to help you become the Lionhearted CEO you're meant to be.
Ready to stop being the bottleneck in your business and start roaring louder than ever? Pop on those headphones and let's dive in!
MASTERMIND:
Ready to create an ads powered business? I've got something brewing that you won't want to miss! Keep your eyes peeled for details about my upcoming mastermind launching in September. It's perfect for ambitious women ready to create an ads-powered business that's intentional, strategic, and truly scalable. Click here to join the waitlist.
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Is the mere thought of Facebook and Instagram ads making you break out in a cold sweat? You're not alone! As the number one concern I hear from brilliant business owners like you, ad anxiety is real. But guess what? We're tackling it head-on today!
In this episode, we're breaking down:
The 3 most common ad nightmares (and why they're more common than you think!)Why launching ads is just the beginning (think of it like having a baby – the real adventure starts after!)The power of running two ads (and the tiny tweak that makes all the difference)How to dip your toes back in without risking your biscuit budgetThe truth about ad spend controlYour 3 steps to ad confidence:
💡 Start small: Begin with just £2-£10 per day💷 Take control: Set your budget and stick to it like glue🔍 Build your own evidence: See the results before scaling upRemember, lovely, you don't have to dive back into the deep end. There are plenty of shallow ends to start in, from my Audience Builder course (cheeky plug alert!) to finding an ad manager who truly gets your business.
Ready to turn that ad anxiety into your secret superpower? Pop on those headphones and let's conquer this together, one cuppa at a time!
P.S. Found this helpful? I'd be over the moon if you could rate, subscribe, and leave a review. It helps other fabulous women find our Lionhearted community!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Fancy a behind-the-scenes peek at my recent birthday flash sale? Pop the kettle on and settle in, because I'm sharing all the juicy details of how I generated over £3000 in just 48 hours - without adding an additional work to my (already quite full!) plate!
In this episode, we'll cover:
My year-long journey to creating a truly scalable offer (spoiler: it wasn't all smooth sailing!)The intentional strategy behind my Audience Builder course structureHow I promoted the sale without relying on ads (and why my Sunday Instagram post was a bit of a flop)Four things I'd tweak for next time (because there's always room for improvement, right?)Whether you're curious about running your own flash sale or just fancy a nosy into how another business owner does things, this episode is full of practical tips and honest reflections.
So, ready for a cozy catch-up and some business insights? Let's dive in!
P.S. I promise not to bang on about my birthday too much... but there might be mention of cake!
Interested in the Audience Builder Course? CLICK HERE
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Work out your ideal ad budget and maximize ROI with this strategic approach!
Are you puzzling over your Facebook ad spend? You're not alone! In this episode, I'm tackling the budget question that would make me a millionaire if I had a pound for every time I heard it. Let's unravel the ad spending mystery together!
Here's what you'll discover:
Why there's no magic number for ad budgets (and what to focus on instead)How to tailor your ad spend to different business goals and offer typesThe truth about launch ad budgets and why they might seem eye-watering at firstMy recommended starting points for engagement, lead gen, and retargeting adsYou'll learn how to approach your ad budget like a true Lionhearted CEO, considering factors like your offer price, audience size, and conversion rates. Whether you're just starting out or ready to scale your spending, this episode will give you the confidence to make strategic budget decisions.
Ready to transform your ad spend from a guessing game to a growth strategy? Tune in now!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Transform your ad strategy from Pinterest fail to showstopper with this simple recipe
Are you feeling like you're trying to bake a Facebook ad cake without a recipe? In this episode, I'm sharing the three key ingredients that will turn your ad strategy from a soggy bottom to a star baker worthy creation!
Here's what we're whisking up:
The perfect campaign objective (no more hoping it'll rise on its own!)How to choose between warm and cold audiences (get the right temperature every time)My secret recipe for scroll-stopping ad creative (the cherry on top!)Tips to avoid common Facebook ad kitchen nightmaresYou'll learn how to approach your ads like a true Lionhearted CEO, mixing the right elements to create a campaign that's both delicious and converts. Whether you're a baking novice or looking to add some extra flavour to your current strategy, this episode will give you the confidence to create ads worthy of a Hollywood handshake.
AUDIENCE BUILDER COURSE:
Ready to turn your Facebook ads from flat to fabulous? Pop on your apron, preheat your oven, and let's get baking!Finally stop throwing spaghetti at the wall and nail your ads with the Audience Builder Course: https://sophiegriffiths.co/abc
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Discover How to Create Powerful Custom and Interest-Based Audiences for Your Facebook and Instagram Ads
Struggling to get your Meta ads in front of the right eyes? You're not alone, lovely!
In this episode, we're diving deep into the nitty-gritty of creating effective ad audiences in Meta Ads Manager. Here's what you'll discover:
The two-phase approach to building your perfect ad audience5 types of custom audiences you need to set up for warm audience targetingHow to create interest-based audiences that actually work (including my favourite interests to use right now)The truth about lookalike audiences (and why they might not be right for you)My golden rules for audience size and setup to maximize your ad performanceWhether you're new to Meta ads or looking to optimize your current strategy, this episode is packed with actionable tips to help you find and target your ideal clients.
Ready to transform your ad targeting from guesswork to strategy?
KEY LINKS:
Audience Builder Course - CLICK HERE FOR ALL THE INFO
If you enjoy the podcast, here are some ways you can continue the conversation:
Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Discover how to create a sold-out masterclass using Meta ads and the Superfan System for maximum conversions
Lovely listeners, are you ready to transform your September launch into a Taylor Swift-level event? Let's dive into my proven 5-step approach to creating a masterclass that not only fills seats but also seamlessly leads to sales!
Here's what you'll discover:
Why starting your masterclass prep 3 months in advance is crucial for successHow to create a golden thread from lead magnet to offer using the ROAR frameworkThe secret to priming your audience with organic and paid contentMy ideal timeline for running masterclass ads (and why longer isn't always better)How to structure your masterclass to naturally lead to your paid offerYou'll learn how to turn your masterclass into a powerful client attraction tool, just like we did for a recent client who achieved a 35p cost per lead and over 2,200 attendees! Are you ready to say goodbye to launch anxiety and hello to a stress-free, high-converting event?
Tune in now, and let's set you up for a September launch that feels more like a celebration than a guessing game!
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:
Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!
Work together:
Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?
DM me on Insta or LinkedIn
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Discover Proven Instagram Strategies to Attract, Engage, and Convert New Followers into Loyal Superfans
Is your Instagram profile giving new followers the cold shoulder? Time to roll out the red carpet!
In this quick-fire episode of Lionhearted CEO, I'm sharing a game-changing strategy to transform your Instagram grid from 'meh' to magnetic for new followers.
Here's what you'll discover:
The crucial mistake most businesses make with their Instagram grid (and how to fix it)Why your bio isn't enough to hook new followers (and what you need to do instead)The 9-post challenge: A simple strategy to make your profile irresistible to newcomersHow to create content that speaks directly to cold audiences (without alienating your current followers)Quick tips to make your reels and live videos more accessible to first-time viewersPlus, I'm sharing my top tips for welcoming new followers into your community and turning them into superfans.
Whether you're just starting out on Instagram or looking to level up your social media game, this episode is packed with actionable strategies you can implement today.
Ready to turn your Instagram profile into a superfan-generating machine? Tune in now and let's optimise your social media for explosive growth!
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:
Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!
Work together:
Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?
DM me on Insta or LinkedIn
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Discover How to Break Free from Being Your Own Growth Ceiling and Scale Your Service Business with Sustainable Strategies
Do you find yourself:
Constantly juggling client work, barely finding time to breathe?Saying 'yes' to projects even when you're already swamped?Struggling to hand over tasks because 'no one does it quite like you'?Dreaming of scaling but can't see how when your calendar's already full?If you're nodding along, you might be the bottleneck in your own business - and you're not alone, lovely!
In this open and honest episode of Lionhearted CEO, I'm pulling back the curtain on my six-month podcast break and sharing how I transformed from being the bottleneck in my business to embodying true CEO energy.
Here's what you'll discover:
• Why a successful service business doesn't always equal a scalable one (and how to change that)
• The real challenges of creating scalable offers when you're already at capacity
• My four-step plan for breaking free from being the limit to my own business growth
• How slowing down counterintuitively became the key to scaling up
• The game-changing mindset shifts that helped me step into my Lionhearted CEO role
Plus, I'm sharing my biggest takeaways from this transformative period, including why it's okay (and sometimes necessary) to completely restructure your business model.
Whether you're feeling trapped by your own success or ready to scale without sacrifice, this episode is your blueprint for sustainable growth.
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:
Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!
Work together:
Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?
DM me on Insta or LinkedIn
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Is the idea of an automated funnel tempting but you're wondering if it's REALLY all it's cracked up to be? You're not alone!
In this final episode of The Client Cure mini series, we're busting the myth of the 'set it and forget it' funnel and revealing how to create a client journey that's both scalable and deeply rooted in connection.
Here's what you'll discover:
• The hidden pitfalls of over-automation (and why it might be costing you clients)
• My 'Connection Ecosystem' approach to balancing tech and personal touch
• The three key areas to automate for maximum impact (and minimum overwhelm)
• How to maintain authentic relationships while scaling your business with Meta ads
Plus, I'm sharing my personal strategy for what I automate, what I plan, and what I do live - so you can create a system that feels good for both you and your clients.
Ready to create a funnel that attracts clients while keeping you firmly in the driver's seat? This episode is your roadmap to scaling with soul!
Don't miss this chance to transform your Meta ads strategy into a client-attracting powerhouse that feels aligned with your values. Tune in now and let's put the personal back into your marketing funnel!
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:
Ready to use ads to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get ‘The Client Cure’ 5 essential steps in creating ads that attract people EXCITED to buy from you!
Work together:
Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?
DM me on Insta or LinkedIn
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