Episodes
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In this episode of Growth Marketers, we dive deep into the strategies and tactics that top-performing sales organizations use to optimize their workflows and drive better team performance. Join us as we explore the benefits of prioritizing leads, automating and personalizing communication, and prospecting more effectively with CRM tools.
We'll also take a closer look at what successful companies do to coach and train their sales teams, including the use of dashboard metrics and effective coaching strategies. Whether you're a sales leader looking to improve your team's performance or a business owner seeking new ways to drive growth and revenue, this episode is for you.
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Welcome to the Growth Marketers Podcast! In this episode, we talk about the components of the best-in-class sales teams - the ones that consistently outperform their competitors at every stage of the sales process.
First off, we'll tackle the difference between inbound and outbound marketing. We'll explain why you need to guide your buyers through the sales process, and how an incompetent SDR can ruin a deal.
We'll also talk about the volume of deals vs. the size of deals. You'll learn why it's important to assess the size of the addressable market and the target persona the business is going after.
Furthermore, we'll discuss the role of different stakeholders involved that you have to manage and why expertise and experience are key components in this process.
Tune in to this episode!
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Episodes manquant?
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Sick of making marketing plans that don't work? We get it. That's why we recorded this episode of the Growth Marketers Podcast - to help you understand what could be going wrong with your current strategy and give you the tools needed for success! You'll learn why strategies fail and how to improve them for maximum success. Plus, we'll give you three essential tips on crafting an effective plan that will drive growth for your business.Tune in!
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Get ahead of the competition with proven strategies from best-in-class companies!
Tune into this episode of the Growth Marketers Podcast to gain invaluable guidance on how to optimize your tech stack and take your marketing efforts to a whole new level.
Learn how to find proper tools that empower your team, and how to leverage reporting and attribution to achieve your growth goals.
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Unlock the secrets of best-in-class companies for rapid business growth! In this episode of the Growth Marketers Podcast, you'll get insider advice on how to build a winning team and create an effective marketing strategy.
You'll learn how to form an effective team setup, recognize potential flaws in the existing strategy, and find the most suitable marketing channels.
Discover what goes into crafting a fail-proof strategy and why it should never be set in stone.
Don't miss out!
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Welcome to Growth Marketers Podcast! We're kicking off our new series, "Best-in-Class Companies," and in the coming weeks, we'll be exploring what the best-in-class companies are doing to stand out and become successful.
In today's podcast, we'll discuss the fundamentals of a marketing mindset. What does it take for companies to reach the highest level of performance? What sets world-class organizations apart from all the others?
We'll discuss how leading companies adopt a growth mindset and identify opportunities others don't see. We'll also share examples of businesses that have achieved great success or failed because of their mentality.
This episode will give you essential knowledge on what it takes to become a top-notch brand. Get actionable advice on how to reach your goals!
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Welcome to the Growth Marketers Podcast! On today's episode, we are joined by Sam Fonoimoana, Founder & CEO of DataJoin. Sam is an experienced entrepreneur with a passion for helping companies make better decisions based on data.
We dive into conversations about how marketers can use data to fuel their campaigns and stay ahead of the competition. We discuss trends in the data industry as well as how companies are adapting to these changes, giving insight into best practices for leveraging and interpreting data for marketing operations.
Sam shares his unique story of how he developed an idea for DataJoin after recognizing the need for smarter integration across multiple platforms. With this solution, modern marketers have access to a single source of truth, allowing them to focus on what really matters - using the power of insights to drive growth-oriented strategies faster than ever before.
He also talks about what we can expect from the world of data over the next few years and shares more details about his successful marketing strategy, which has continued to propel DataJoin's growth since its inception.
Listen to this episode if you're looking for new ways to collect, leverage, interpret, and act on your data! Don't miss out on gaining actionable advice from our guest!
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Today we had an amazing guest on our podcast - Aleks Gollu, the CEO and co-founder of 11Sight. We discussed how important it is for businesses today to create engaging experiences around customer contact points as prospects expect higher engagement levels than ever before. We also learned how his technology is revolutionizing the sales process for companies around the world.
Aleks's innovative tool allows customers to video chat live with a sales rep, which greatly increases the speed to lead in today’s rapidly evolving market. He also shared some data showing how this new tool can significantly improve conversion rates, as well as tactics and strategies that businesses should consider when it comes to creating awareness.
We are always looking for ways to improve inbound buying experiences and Aleks provided great insights into why speed matters in the sales process. With 11Sight, customers have access to real-time communication with a sales rep, which leads to a better understanding of customer needs and enables faster decision-making.
This is an excellent episode packed with valuable insights from one of the strategic minds behind 11Sight’s success! It's a must-listen if you're interested in how you can use this innovative technology to boost the performance of your business.
Tune in!
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Feeling uncertain about the future as a B2B marketer? Wondering what trends are likely to dominate in 2023? Let's start planning for the new year now!
In this episode of the Growth Marketers Podcast, we will explore emerging trends, technological advancements, and marketing strategies that are going to drive the B2B marketing space forward.
We'll also share our observations and pro tips on how to stay competitive in a digital world and provide insights into how these changes can be implemented efficiently at your company.
Tune in!
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Today's Growth Marketers Podcast is all about marketing's future and how to prepare for it. Our special guest is Sam Kolbert-Hyle, President and CEO of Brandlive - a company that creates high-impact meetings and events that are dazzling, entertaining, and persuasive.
People now expect high quality and high production value from the content they consume, just like they would from their favorite TV show.
This shift has caused many B2B companies to rethink the way they do business. For some, that means injecting a little more soul into their content.Brandlive is one example of a company helping other businesses do just that. They enable organizations to create high-impact meetings and events that are both dazzling and persuasive.
In this episode, Sam shares his own marketing strategy at Brandlive and what worked well for their company. He talks about how to create high-quality video content, how to engage audiences online, and why authenticity is so important in today’s market.
Thank you for joining us! Wherever you are listening, be sure to subscribe to keep up with the latest episodes.
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Are you struggling to find a way to connect with your customers? Do you have all of your data scattered across different platforms and software? If your answer is YES, you'll get a lot of value from this conversation.
In today's episode of the Growth Marketers Podcast, we have Zach Wenthe with us as our guest. Zach is a CDP evangelist for Treasure Data, a customer data platform helping enterprises overcome the data disconnect.
We discuss what a customer data platform is and how it can be used to improve customer experience. We also dive into the meaning of "data" and "data points," and some great examples of how businesses are using data to connect with their customers.
This podcast is a great starting point if you're looking for ways to improve customer experience using data.
Learn more about Treasure Data at https://www.treasuredata.com/
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Despite what some people may think, webinars are far from dead. In fact, they’re currently experiencing a renaissance of sorts as more and more businesses are beginning to realize the value that they can bring to the table.
In this episode of the Growth Marketers Podcast, We are joined by Melissa Kwan, co-founder and CEO of eWebinar - an automated webinar platform that combines pre-recorded video with real-time interactions and live chat. We’re going to take a look at why webinars have made such a comeback and how they’ve evolved in recent years.
You'll get a lot of valuable insights on how you can leverage webinars for your business as B2B marketer and some trends that we're seeing in both sales and marketing world.
You'll also learn how you can adapt your business to the way your customers are making buying decisions, as well as how you can use webinars to support them along their buyer's journey.
Tune in!
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When your marketing and sales aren't aligned, how exactly does it affect your business?
It definitely inhibits growth because increasing revenue is the primary function of marketing and sales. There's no alternative. And it is impossible to predictably and systematically drive new business without it.
Unless you establish a process for consistently driving quality traffic and converting that traffic into leads, you have zero chance of getting new sales opportunities.
At OneIMS, we've created our proprietary business development formula: Acquisition + Retention = Growth. Besides using it to help our clients achieve their business goals, we also rely on it internally.
So what does this formula mean? How does it work? And how can you implement it in your company? Tune in for today's episode of the Growth Marketers Podcast!
Thanks for listening!
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What is content marketing? Well, if you’re a digital marketing veteran, then chances are that the answer to this question is probably already clear.
But for those of us who may be newer or less familiar with what content marketing really means in practice, let's take it back to basics and dive into everything there is to be known about it.
So content marketing, at its heart, is really a strategic way to connect with your target audience by creating and sharing valuable content. The key word there is being valuable. So think about what topics or subjects your target audience would find interesting and useful.
Now, you don’t have to create new content every day. In fact, that can be pretty overwhelming and time-consuming. But you can certainly reuse and share your content on various platforms. The key is to make sure that the content you’re sharing is high quality and relevant to your target audience.
There are lots of different types of content you can create as part of your content marketing strategy. Some of the most popular include blog posts, ebooks, infographics, case studies, social media posts, and videos.
If you’re looking for a more strategic way to connect with your target audience, give content marketing a try. It may take a bit of effort to get started, but it can be well worth it in the long run.
Tune in for today's episode of the Growth Marketers Podcast for advice from the experts!
Thanks for listening
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There are 5.6 billion searches a day, so if your goal as a marketer is to get in front of your audience, there’s really no better place to do that than Google. People actively use it 24/7.
So is SEO still relevant? Yes! But is it the right strategy for your business? It depends on many variables.
In this episode of the Growth Marketers Podcast, we'll outline our top 5 considerations every business leader needs to address before investing in SEO. We’ll also explain how to develop an SEO strategy and determine if it’s the right move for your organization.
Check it out!
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Living through a pandemic has been the craziest experience any of us has ever had. And just when you think it's over, we're facing even more challenges.
As a result of global political turmoil, inflation is on the rise, and supply chains are experiencing shortages. The economic downturn is affecting every possible sector one can imagine.
At times like this, it's only natural that business leaders and marketers feel hesitant and anxious about how to move forward. Should they scale back their efforts and save some money, or should they go all in and use this opportunity to beat their competitors?
There's a lot of uncertainty around, but we wouldn’t be true marketers if we didn’t try to spin an economic downturn in our favor 😊
In this episode of the Growth Marketers Podcast, we’ve put together a list of 5 things marketers and business leaders can do to actually benefit from the recession.
Let's get into it!
Watch a webinar: https://www.oneims.com/webinars/ ►Subscribe to our channel here: https://www.youtube.com/user/oneims
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Here at OneIMS, we've spoken to hundreds, if not thousands, of CEOs over the years. Every company thinks that its problems and challenges are unique. While there’s some truth to that, we still tend to hear the same misconceptions over and over.
In this episode of Growth Marketers Podcast, we examined the 13 most common excuses and false ideas about sales and marketing we hear on a regular basis and addressed them one by one.
If you have similar misconceptions, it probably is a good time to change your mindset. In this episode, we'll talk about how B2B companies use digital marketing to gain a competitive advantage.
Tune in!
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You know it, your team knows it, and a couple of people who already tried it can confirm it. Your new product or service is great. But how do you get it across to the broader audience?
As revolutionary and outstanding as it is, no product can sell itself. And if it's brand new on the market, you'll need to work twice as hard to get it if found on Google.
In this episode of Growth Marketers Podcast, we examine issues and limitations that we see with search strategy and marketing overall for many companies.
They lose a lot of opportunities when they only focus on in-market buyers.
We talked about issues with demand, competition, search volume, and the best ways to overcome them.
Tune in for the episode!
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Lots of businesses today rely heavily on digital marketing for their growth. Unfortunately, many industrial and manufacturing companies are slow to adopt this change.
We work with businesses that are thriving in the face of all the outside noise, and we also work with companies that are really struggling.
There's a real opportunity for explosive growth. It's just a matter of knowing how to use digital marketing effectively.
In today’s episode, we are going to take a closer look at the seven growth challenges and hurdles that manufacturing companies face today and walk you through the ways how to overcome them. We’ll specifically share the tactics and tips that we use while working with our clients and explain how we make that happen.
Tune in!
►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/Instagram: https://www.instagram.com/oneims/Twitter: https://twitter.com/oneims?lang=en
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Welcome to another episode of the Growth Marketers Podcast!
Many manufacturers we work with struggle to break into the Healthcare space. Our today’s guest will explain us how to make it possible.
Meet Nicole Koharik - B2B Marketing Leader and Communications Expert currently working as a Senior Director of Enterprise Marketing and Corporate Communication at PartsSource.
PartsSource is a 20 year old Healthcare technology company that serves over 5000 Healthcare providers and 6000 suppliers, including all major OEMs around the United States.
A couple of points we discuss:
- How to organize effective internal communication;
- How to manage your brand as an industrial manufacturer;
- How to develop and execute a successful content marketing strategy as a B2B organization;
- How to distribute your marketing resources effectively;
- How to measure success, what KPIs to track, and much more.
Tune in!
►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/
LinkedIn: https://www.linkedin.com/company/oneims/ Instagram:
https://www.instagram.com/oneims/
Twitter: https://twitter.com/oneims?lang=en
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