Episodes
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Joshua Fry from OCR Academy to break down how his unique obstacle course gym serves kids and adults—and brings in $6,000 a week from birthday parties and $140,000 from camps.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
OCR Academy - https://www.instagram.com/ocracademy/
OCR Academy (website) - https://www.ocracademy.ca/
🔥 Show Notes:
(00:00) Introducing Joshua
(1:15) OCR Academy overview and background
(8:24) Gym facility and equipment
(12:09) Class schedule and revenue streams
(18:25) Run a successful gym with Kilo (visit https://usekilo.com/)
(18:57) Health and safety at the gym
(20:52) Lead generation and follow-up
(24:02) Memberships, marketing, and member experience
(31:10) Staffing
(34:04) Can CrossFit gyms run this program?
(37:27) Marketing and community engagement
(40:44) Where to go to find Joshua
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Anthony Zangara (https://www.instagram.com/zangara_and_co/) about how he went from running juice bars to building a growing gym brand called Grind Gyms—plus why his second location grew 5x faster than his first.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Grind Gyms - https://www.instagram.com/grindgyms/
Grind Gyms (website) - https://www.grindbaltimore.com/
🔥 Show Notes:
(00:00) Introducing Anthony
(4:19) Starting the first gym
(8:27) Challenges and solutions in the first gym
(17:57) Expansion, marketing, and community engagement
(26:16) Run a successful gym with Kilo (visit https://usekilo.com/)
(26:47) The second gym
(37:23) Marketing the two gyms
(41:48) Future plans
(44:20) Where to go to find Anthony
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Episodes manquant?
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez talk with Kyle and Jessica Dosterschill from Hunger in the Wild Gym about how they turned a basement weightlifting gym into a growing brand—and how social media played a key role in getting them there.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Hunger in the Wild - https://www.instagram.com/hungerinthewild/
Hunger in the Wild (website) - https://hungerinthewild.com/
Kyle - https://www.instagram.com/kyledosterschill/
Jessica - https://www.instagram.com/jessdosterschill/
🔥 Show Notes:
(00:00) Introducing Kyle & Jessica
(1:41) Starting the gym in a basement
(14:27) Growing the member base
(18:54) Run a successful gym with Kilo (visit https://usekilo.com/)
(19:26) Using social media
(20:48) Current offerings and pricing
(29:38) Branding and culture
(38:06) Team roles and creating content
(46:33) Future plans
(48:38) Where to go to find Kyle & Jessica
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🌎 In this episode, Mateo Lopez sits down with Marie Merritt (https://www.instagram.com/momentummarie/) from Momentum Fit to talk about the Black Friday strategy that brought in $159,000 in just 24 hours—and what gym owners can do to run successful sales without hurting their brand.
P.S. If you like the show, then you'll love the Gym Worldnewsletter. Every Friday, John Franklin breaks down the possibilities of makingmoney in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so youdon't miss out.
📱 Socials:
Momentum Fit - https://www.instagram.com/getmomentumfit/
Momentum Fit (website) - https://getmomentumfit.com/
🔥 Show Notes:
(00:00) Introducing Marie
(2:13) What is Momentum Fit?
(6:50) Packaging and pricing
(13:42) Black Friday sale strategy
(23:02) Run a successful gym with Kilo (visit https://usekilo.com/)
(23:34) Advice for sales and discounting
(28:21) Marketing and client engagement
(31:54) Team training and retention
(35:53) Leadership and business development
(43:57) Future plans and advice for gym owners
(47:55) Where to go to find Marie
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez talk with Conor Oakley (https://www.instagram.com/oakleyfitnesscoaching/) from Forged Fitness about how he built his gym, transitioned into HYROX training, and grew a fitness league that brings in over $2K per event with HYROX-style competitions.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Forged Fitness - https://www.instagram.com/forged_fitness_hintonburg_/
Forged Fitness (website) - https://www.crossfithintonburg.com/
Ottawa Fitness League - https://www.instagram.com/ottawa_fitness_league/
🔥 Show Notes:
(00:00) Introducing Conor
(1:33) The origins of Forged Fitness
(11:23) HYROX training
(16:16) Monetization and marketing HYROX
(23:56) Run a successful gym with Kilo (visit https://usekilo.com/)
(24:28) Memberships and revenue
(28:35) Can any gym offer HYROX training?
(31:24) Ottawa Fitness League
(43:36) How to run a good gym event
(48:01) Where to go to find Conor
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Zach Peterson (https://www.instagram.com/zachjpete/?hl=en) from Empyre Fitness to talk about how to went from running a tattoo-inspired fashion and apparel brand to building a profitable gym business.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Empyre Fitness - https://www.instagram.com/empyre_fitness/?hl=en
Empyre Fitness (website) - https://www.empyrefitness.com/
Tattooed & Successful - https://tattooedandsuccessful.com/
🔥 Show Notes:
(00:00) Introducing Zach and his entrepreneurial journey
(4:18) Early marketing strategies
(8:26) Transition to the gym, operations, and trainer support
(23:02) Marketing the gym today
(26:01) Managing staff
(27:37) Run a successful gym with Kilo (visit https://usekilo.com/)
(28:09) Future plans and expansion
(29:09) Staff, pay, and revenue breakdown
(30:56) Managing the space
(32:17) Challenges and lessons learned
(35:24) Keeping the gym clean
(38:12) Selling gym merchandise
(41:38) Balancing multiple ventures
(42:59) Where to go to find Zach
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) chats with Jay Rhodes (https://www.instagram.com/jayrhodes/) from CrossFit Outlaw North about how he built a CrossFit gym that brought in $887,000 in annual revenue last year with 270 members.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
CrossFit Outlaw North - https://www.instagram.com/outlaw_north
CrossFit Outlaw North (website) - https://crossfitoutlawnorth.com/
Train For A Great Life podcast - https://open.spotify.com/show/0xSp704MfG5yw7L7Mz8vi7?si=99d5eb69c3a04bf5
🔥 Show Notes:
(00:00) Introducing Jay
(4:22) Transition to gym ownership
(7:21) Growth and expansion of the gym
(13:05) Strategies to grow revenue
(18:51) What's helped Jay run a successful CrossFit gym?
(25:33) The impact of having a successful gym
(27:52) Run a successful gym with Kilo (visit https://usekilo.com/)
(28:24) Advice for gym owners
(31:21) Thoughts on CrossFit and affiliation
(36:50) Where to go to find Jay
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) chats with Damon Vincent (https://www.instagram.com/damon_vee/) from Train Unique about how he built a gym for special needs athletes that now brings in $45,000 a month.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Train Unique - https://www.instagram.com/wetrainunique/
Train Unique (website) - https://fitnessforspecialneeds.com/
🔥 Show Notes:
(00:00) Introducing Damon and the origins of Train Unique
(7:58) Packaging and pricing
(9:46) Working with special needs athletes
(11:15) Hiring and staff
(11:59) The space
(14:33) Run a successful gym with Kilo (visit https://usekilo.com/)
(15:05) Operational details
(20:28) Advice to gym owners
(21:24) Marketing strategies and the sales process
(27:28) Where to go if you want to find Damon
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🌎 What’s stopping people from joining your gym? In this episode, Kaleda Connell (https://www.instagram.com/heykaleda/), CEO of the top gym management software company Kilo, chats with Mateo Lopez about the top branding and marketing mistakes gym owners make—and what you can do instead to get more people to find you online, trust your gym, and become paying members.
👉 Steal our FREE gym photoshoot guide: https://storage.googleapis.com/msgsndr/3QLKBswgoQOgonc9r4jK/media/64b4614e676ebe0679b91bdc.pdf
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Kilo - https://www.instagram.com/kilogyms/
Kilo (website) - https://usekilo.com/
🔥 Show Notes:
(00:00) Introducing Kaleda
(2:46) Social media audits and common mistakes
(9:05) Improving social media posts and calls to action
(19:32) Run a successful gym with Kilo (visit https://usekilo.com/)
(20:04) Website optimization and lead capture
(29:18) Google Business Profile and review management
(41:14) Final tips and takeaways
(43:40) Where to go if you want to find Kaleda
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🌎 In this mini episode, Mateo Lopez chats with Tim Concannon (https://www.instagram.com/tim_concannon/) from Nothing Stronger Gym and Sports Medicine about how he grew his small group personal training business—from a 200 sq ft home gym to a 1,500 sq ft facility generating over $700,000 a year with fewer than 150 members and a 45% profit margin.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Nothing Stronger - https://www.instagram.com/nothingstronger/
Nothing Stronger (website) - https://nothingstrongergym.com/
🔥 Show Notes:
(00:00) Introducing Tim
(1:31) What is Nothing Stronger?
(4:00) How Nothing Stronger got started
(14:23) Run a successful gym with Kilo (visit https://usekilo.com/)
(14:55) Expanding the gym
(17:52) Growing the gym business
(22:31) The clientele and special needs training
(24:37) Sports performance program and session structure
(29:55) Marketing strategies and the sales process
(37:06) Future plans for Nothing Stronger
(38:55) Where to go if you want to find Tim
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Tarun Raj (https://www.instagram.com/tarun.ig/) about his unique wellness concept that uses digital psychedelics to reset and balance the nervous system.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Reality Center - https://www.instagram.com/realitycenter/
Reality Center (website) - https://www.realitymgmt.com/
🔥 Show Notes:
(00:00) Introducing Tarun
(1:25) What is Reality Center?
(6:58) Developing the technology and equipment
(16:02) The business model
(20:32) Run a successful gym with Kilo (visit https://usekilo.com/)
(21:04) The business model (continued)
(27:24) Marketing and sales strategies
(32:52) Future aspirations for Reality Center
(44:27) Designing the space and educational resources
(48:40) Where to go if you want to find Tarun
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Evan Duncan from Recess Fitness Club to discuss how he built a standout brand and grew the gym to over 2,000 members in just three years.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Recess Fitness Club - https://www.instagram.com/recessdallas/
Recess Fitness Club (website) - https://recessfitnessclub.com/
🔥 Show Notes:
(00:00) Introducing Evan
(1:57) What is Recess Fitness Club?
(9:27) The origin and growth of Recess Fitness Club
(24:58) Marketing strategies
(28:35) Run a successful gym with Kilo (visit https://usekilo.com/)
(29:06) Branding strategies and gym culture
(40:40) Keeping the gym clean
(44:34) Offering medical services at the gym and adding value
(51:20) Expansion plans and future aspirations
(52:47) Where to go if you want to find Evan
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In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) sits down with Brent Laffey (https://www.instagram.com/brent_laffey/_) from Carbon Performance to discuss his state-of-the-art strength training gym, which can train up to 5,000 members. They dive into the details behind how he built the model, the branding, and his expansion plans across the US.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Carbon Performance - https://www.instagram.com/carbon_performance_/
Carbon Performance (website) - https://carbonperformance.com/
🔥 Show Notes:
(00:00) Introducing Brent
(5:45) Expansion and evolution of Carbon Performance
(12:41) Business strategy and membership model
(17:32) Run a successful gym with Kilo (visit
https://usekilo.com/)
(18:04) Economics, marketing, and branding strategies
(25:50) Revenue streams and additional services
(29:25) Staffing
(30:41) Future plans for Carbon Performance
(33:20) Paid marketing
(35:09) Leadership strategies
(42:22) Similar gym concepts and market evaluation
(47:42) Where to go if you want to find Brent
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🌎 In this episode, Mateo Lopez chats with John Farkas (https://www.instagram.com/coachjohnfarkas/?hl=en) about running his own gym, Blue Ocean Fitness (https://www.instagram.com/blue_ocean_fitness/), and his transition to managing multiple Alloy Personal Training franchise locations. They also discuss key marketing and staffing strategies for gym owners.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Blue Ocean Fitness (website) - https://blueoceanfitness.net/
Alloy Ballwin - https://www.instagram.com/alloyballwin/?hl=en
Alloy Claymont - https://www.instagram.com/alloyclaymont/?hl=en
Alloy Wildwood - https://www.instagram.com/alloywildwood/?hl=en
🔥 Show Notes:
(00:00) Introducing John
(2:44) What is Blue Ocean Fitness?
(18:36) Run a successful gym with Kilo (visit https://usekilo.com/)
(19:08) Impact of COVID on the gym
(24:00) Transition to Alloy Personal Training franchise
(28:19) Evaluating new locations
(33:43) Launching a gym franchise
(38:28) Marketing strategies for gym owners
(44:23) Managing multiple gym franchise locations
(47:10) Staffing and talent acquisition
(51:58) Monitoring success and performance
(57:15) Advice for scaling a gym business
(1:00:32) Where to go if you want to find John
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🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) is joined by Steve Pirt (https://www.instagram.com/pirtnation/) to discuss his innovative fitness franchising concept—FlexWerk Fitness, the world’s first co-working space for fitness professionals. They dive into how FlexWerk is empowering personal trainers to become their own bosses and explore its potential for international growth.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
FlexWerk Fitness - https://www.instagram.com/flexwerkfitness/
FlexWerk Fitness (website) - https://flexwerkfitness.com/
🔥 Show Notes:
(00:00) Introducing Steve and his career journey
(7:26) Developing the FlexWerk concept
(19:38) What is FlexWerk Fitness?
(24:37) Run a successful gym with Kilo (visit https://usekilo.com/)
(25:09) FlexWerk Fitness business model
(43:51) Supporting fitness professionals
(51:43) Revenue breakdown and expansion plans
(1:02:15) Client experience
(1:06:58) What's next for FlexWerk Fitness?
(1:09:46) Where to go if you want to find Steve
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🌎 John Franklin ( https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Stu Brauer (https://www.instagram.com/wtfgymtalk/?hl=en) about expanding your gym, finding the right space, and using a formula to determine how much rent your next gym can afford.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials: The Gym Real Estate Company - https://www.instagram.com/gymrealestate/?hl=en
The Gym Real Estate Company (website) - https://gymrealestate.co/
🔥 Show Notes:
(00:00) Introducing Stu
(2:05) Gym real estate market overview
(10:43) Strategies for expanding gym locations
(17:42) Calculating ideal square footage for gym expansion
(23:13) Evaluating the need for additional space
(33:53) Run a successful gym with Kilo (visit https://usekilo.com/)
(34:27) Recommended operating expenses
(43:36) The future of boutique fitness and open gym models
(51:44) Adding wellness concepts to gyms
(56:57) Where to go if you want to find Stu
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Joe Tepe (https://www.instagram.com/jtepelv/?hl=en) to discuss his three gyms. They dive into the details of running three distinct gyms in Vegas, each with a unique concept, and how these businesses collectively generate $90k/month in revenue.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
The Strip CrossFit - https://www.instagram.com/thestripcrossfit/?hl=en
Tread Vegas Fitness - https://www.instagram.com/treadvegas/?hl=en
The Strip Barbell - https://www.instagram.com/thestripbarbell/?hl=en
🔥 Show Notes:
(00:00) Introducing Joe
(2:18) Running three gyms in Las Vegas
(13:08) The CrossFit gym
(23:06) Run a successful gym with Kilo (visit https://usekilo.com/)
(23:38) Staffing the gyms
(27:02) Marketing and cleaning the gyms
(31:21) The Barbell gym and partnerships
(39:05) The cost of the gyms
(45:22) The Bootcamp gym and expansion
(56:23) Where to go if you want to find Joe
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Mark Fisher (https://www.instagram.com/markfisherhumanbeing/?hl=en) to dive into the process of selling his gym, Mark Fisher Fitness (https://www.instagram.com/mffclubhouse/).
👉 Read Mark's blog post: https://businessforunicorns.com/management-and-leadership/why-mark-fisher-sold-mark-fisher-fitness/
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Business for Unicorns - https://www.instagram.com/businessforunicorns/
Business for Unicorns (website) - https://businessforunicorns.com/
🔥 Show Notes:
(00:00) Introducing Mark
(3:54) Selling Mark Fisher Fitness
(9:23) What is Mark Fisher Fitness?
(11:35) The decision to end the 6-week snatched program
(27:54) The process of finding a buyer
(31:39) Valuation, financing, and the role of lawyers
(51:25) Run a successful gym with Kilo (visit https://usekilo.com/)
(51:57) Timeline of the sale
(56:31) Final thoughts and lessons learned
(59:25) Where to go if you want to find Mark
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Chris Cooper (https://twobrainbusiness.com/) to talk about his new book, The Golden Hour, and how gym owners can grow their business in just 1 hour a day with a 6-step framework.
Grab your copy here: https://a.co/d/h0clg2z
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
The Golden Hour Challenge - https://twobrainbusiness.com/golden-hour-resources/
🔥 Show Notes:
(00:00) Introducing Chris
(1:31) What is The Golden Hour book?
(7:19) What Chris's Golden Hour routine looks like
(9:25) Projects for gym owners
(11:33) What is The Golden Hour Challenge?
(15:15) Success stories
(25:46) Run a successful gym with Kilo (visit https://usekilo.com/)
(26:18) The importance of consistency and productivity
(35:23) Retention and staff engagement
(38:09) The Two-Brain Business Summit
(44:20) Where to go if you want to find Chris
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🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) to discuss his latest book and how it can help gym owners dominate their local market.
Grab your copy here: https://a.co/d/6lbez7C
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
🔥 Show Notes:
(00:00) Introducing Jon
(1:12) What is The Obvious Choice?
(6:32) Human Optimized Marketing System (HOMS)
(8:43) Growing a gym management software business
(11:55) How to become better at marketing
(19:49) Run a successful gym with Kilo (visit https://usekilo.com/)
(22:41) Leapfrog skills and leapfrog learning
(31:55) Hiring and incentivizing employees
(39:34) Copywriting vs. Business writing
(43:03) Where to go if you want to find Jon
- Montre plus
