![Objections to corrections: From lawyering to copy editing and the case for brand voice with Gill Hill [Bonus ep]](https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/72/13/08/72130853-84f1-c69f-992b-892d13a5fd2e/mza_12476029020418677529.jpg/250x250bb.jpg)
Episodes
-
When people land on your website, does the writing feel like a stiff, clinical textbook—or does it feel like an approachable expert who truly *gets* them?
In this episode, Caitlin walks us through how healthcare professionals can ditch jargon-y academic speak and write approachable, human-centred website copy without losing their professionalism. Caitlin shares practical tips, including how to write like you speak, connect with your audience, and stand out by simply being yourself. Plus, she’s got a free guide packed with extra tips and resources to help you get started.
Tune in to learn:
Why clinical expertise and approachable communication are not mutually exclusive Why technical jargon might push people away–and what to do insteadThe misconception about personality and professionalismRelatability and approachable content as a key to standing out in marketing and health care (it’s not just a trend)The role of storytelling in making complex concepts digestibleHow to apply the rule of oneSteps to turning technical descriptions into language clients easily understandConnect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
How many people does it take to redefine co-parenting?
Your parenting village—and Tiffany, a co-parenting coach and psychologist.
In this episode, Caitlin chats with psychologist and co-parenting coach Tiffany Rochester to explore her inspiring career journey. From her beginnings as a psychologist to founding unique co-parenting initiatives. Tiffany's approach to working with separated parents is truly inspirational. Listen in to learn how she’s empowering separated parents to raise children in one family across two homes.
Tune in to learn:
Why separated families often need coaching rather than therapyThe importance of early intervention, affordability and community building for familiesWhy collaboration, kindness, and a child-centric approach is important for co-parenting The systemic issues within family law and mandated court therapyHow Tiffany created a Girl Next Door brand voice to make her content sound genuineThe challenges of making collaborative methods more mainstream and accessibleThe many transferable skills of being a psychologist Why embracing discomfort is important for growthConnect with Tiffany
Website
Instagram
Connect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
Episodes manquant?
-
Who says therapists can't be authentic and still be professional? Isabella shows it’s possible to stay true to yourself while maintaining professional boundaries.
In this heartfelt episode, Caitlin chats with her close friend Isabella, a clinical psychologist, to unpack the truths of working in mental health. Isabella shares her love for schema therapy, her plans to guide others as a supervisor, and the ups and downs of finding balance in the field. It’s an episode full of heart, growth, and a fresh perspective on what it’s really like to be a psychologist!
Tune in to learn:
The importance of redefining success beyond societal normsWhy Isabella loves psychology and being a psychologistThe value of therapists fostering self-discovery by being curious and non-judgmentalWhy a good supervisor is super important for personal and professional growthThe importance of adapting therapeutic methods over time to suit client needsHow Isabella resonates with schema therapy How genuine connections enhance therapeutic relationshipsWhy imposter syndrome is part of the learning curve as a psychologistThe importance of receiving and implementing feedbackHow Isabella finds balance in her life outside of workConnect with Isabella
Website
Connect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
Does my psychologist like me? We've all had that thought as we left a session (or clicked "Leave Meeting"). It's a relatable worry, but what’s really going on in the minds of therapists?
In this episode, Caitlin chats with Anna Oliver, a psychologist from Leeman, WA, about her journey coming back from burnout through a private practice and podcast. They discuss balancing therapy work with creative passions and redefining what it means to be a psychologist. This heartfelt conversation is not to be missed!
Tune in to learn:
Anna's early passion for psychology during her teenage years Her experience working as a youth centre worker and drug counsellor How a sea-change and stepping away from the field provided her clarityThe significant role of therapy and taking time off in her burnout recoveryHow Anna's creative itch led her to the idea of podcastingThe inception of her podcast "Does My Psychologist Like Me?"How being creative outside of therapy enriches her clinical work The unique dynamics of working as a psychologist in a rural settingWhy clients seek a genuine connection with their therapistsAnna's plan to explore diverse income streams and workshopsAnna's experience interviewing her own psychologistConnect with Anna
Anna Oliver Psychology - Instagram
Does My Psychologist Like Me - Instagram
Website
Connect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
Just like a little black dress, the Features Advantages and Benefits technique is timeless, versatile, and designed to turn heads (especially your target market!)
In this episode, Caitlin walks us through how you can make your offer stand out using the Features, Advantages, and Benefits technique. If you're tired of over-complicated copywriting tips, this one's for you. Let’s zhuzh up your messaging today!
Tune in to learn:
Why this framework works so well (hint: it captures short online attention spans)The usage of FAB technique on Apple's websiteQuestions to ask yourself to identify your business' benefits and advantagesWhy you should learn the emotional payoff of your product or serviceA few examples of the technique in action The "so what?" approach to help identify benefitsConnect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
Feeling frustrated with how the system works? Alicia did too, so she took her skills from medical emergencies to movie screens (before founding her own business).
Caitlin chats with Alicia White, founder of Action & Emergency - First Aid Training. Alicia shares her incredible career path, and how she landed on her business focused on injury prevention and first responder training. From the pivotal moment that led her to pursue stunts, to what it’s really like on set, Alicia’s story is epic and one you won’t want to miss!
Tune in to learn:
The moment that led her to pursue a career as a stuntwomanThe demanding physical and emotional toll of being a stuntwomanHow Alicia's experiences as a paramedic inform her approach to first aid trainingWhy human connection is important in healthcareWhy community building is important as an entrepreneurThe impact of burnout on healthcare professionalsWhy first aid training and education is empowering How Alicia is leveraging her passion and personal experience into her businessConnect with Alicia
Website
Connect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
Be honest–have you *actually* spent time defining your business values? Or maybe you’ve willy-nilly chosen a few to put on your “About” page, but they’re not doing a thing to support your business.
In this latest ep, Caitlin shares how you can easily define your values, why they are important (and not be overlooked!), and the benefit of creating a truly values-aligned business. Get practical tips and a free comprehensive guide to start defining and implementing your business values.
Tune in to learn:
How to define your valuesWhy values are more than just words on your websiteThe difference between values and goalsMisconceptions about valuesHow to use ChatGPT to identify your valuesQuestions to guide you in identifying your valuesHow to demonstrate your values as a small businessConnect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
Values freebie
-
How do you make career and big life decisions? Do you think outside the career cubicle or follow the traditional route? Do you know yourself well enough to know your *actual* strengths and weaknesses?
Join Caitlin as she chats with Eleni, a business psychologist who helps high-performing leaders and teams thrive. From discussing topics like what business psychology is to career alignment, leadership, diversity, and inclusion, Eleni shares solid insights on the value of authentic leadership and how your personality can be your biggest edge.
Tune in to learn:
How Eleni discovered her passion for organisational psychologyThe versatility of being an organisational psychologistHow Eleni creates positive change within organisationsWhy psychologists need to network on social mediaThe importance of career counseling and leadership developmentHow organisational psychologists combine science-based approach with empathy and understanding of human behaviourWhy businesses need to provide support and resources to their employeesHow self-awareness prevents burnout in employeesThe influence of AI in the psychology space Why business leaders need to show authenticity and personality to succeedConnect with Eleni
Website
Instagram
Connect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
The pesky perfectionism trap may be holding you back.
In this latest episode, Caitlin shares the true impact of perfectionism on your mental health and productivity. Learn how to break free from unrealistic standards and embrace progress over perfection.
Tune in to learn:
Why perfectionism is a characteristic of imposter syndromeHow perfectionism differs from conscientiousnessThe possible origins of perfectionism (yup, you probably guessed it)How it hinders performance and productivityA personal example of perfectionism at playStrategies to break free from perfectionismConnect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
Imagine being unable to buy clothes in your size as dress shops don't stock them. Devastatingly, many women cancel plans simply because they can't find anything to wear that fits.
In this episode, Caitlin chats with Bronwyn Wood, a health psychologist and retail shop owner, who saw women crushed by this problem and opened a dress shop catering to fabulous bodies size 14 - 30.
Bronwyn talks about the incredible support she's received, her exciting plans for expansion, and the importance of being genuine in both her professional and personal life.
Tune in to learn:
Bronwyn's unique journey from not finishing school to psychologist and clinical supervisorCan we really overcome imposter syndrome as a psychologist?How Bronwyn turned her rage for the diet industry into a thriving inclusive side hustleWhere the name Bobby Dazzler Dresses comes fromThe ethical considerations of being both a business owner and a psychologistHow her creative side hustle nourishes her clinical practice and helps prevent burnoutThe role community support plays in sustaining you as a business ownerThe significance of an inclusive and sustainable fashion spaceConnect with Bronwyn
Instagram
Facebook
Connect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
Common advice is that brand voice needs to be consistent. But this is not the whole truth.
From defining your brand's personality to creating a brand voice blueprint for your team, Caitlin shares her secrets to creating a consistent, attention-grabbing brand voice that helps you win customers.
Tune in to learn:
The difference between brand voice and tone of voiceThe 3 key components of brand voiceHow tone can vary based on topic, platform, and target audienceThe importance of creating a brand voice persona (this is different to a personality archetype)How to document brand voice so anyone can write like you
-
What’s your secret dream job? When your day job gets all too much, have you wondered what life would be like if you pursued your creative passions instead?
In this episode, psychologist turned floral designer Rachel McGregor joins Caitlin to share how a big bout of burnout led her to pursue her creativity and long-held interest in floristry. We chat about the societal perceptions of combining a "serious" profession with a creative one, the impact of getting out of our heads and working with our hands, and how nature helps mental well-being.
Tune in to learn:
How the societal and cultural pressure to be academic can hold us backThe eye opening lesson flowers taught Rachel about perfectionismCan you really balance psychology with creativity?How Rachel found a sense of self through her floristry How Rachel uses her psychology knowledge in her floral workshopsThe protective and preventative nature of creative outlets against burnout How Rachel balances motherhood and her professional lifeWhy flowers are therapeutic and what humans can learn from getting messyHer experience of doing floral design for a wedding in EuropeConnect with Rachel:
Website
Instagram
Connect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
As a professional, have you struggled knowing how much you-ness to put in content?
Should you follow everyone else in your industry and sound “serious”?
Or is it okay to add personality to your content marketing?
Join us as Gill Hill, a US-based copywriter and copy editor offers valuable brand voice insights. From knowing when to "object" to overly stiff tones to ensuring your brand voice has the right "appeal", Gill shares how she went from drafting cases to drafting phrases, and gives us the verdict on injecting personality into professional content.
Tune in to learn:
Exploring the influence of voice and slang as location identifiers Why professionals in particular freeze up when writing How Gill transitioned from lawyer to editorThe cultural nuances in professional writingAn easy visual exercise you can do to help you identify your brand voice subtypeWhy brand voice mattersHow to balance professionalism and showing personalityThe importance of time management as a creative freelancerConnect with Gill
Website
Instagram
Newsletter
Connect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
Secretly doubting your abilities, even with oodles of successes? Feeling like it’s all down to luck, not your hard work?
In this ep, Caitlin explores the idea of the imposter phenomenon, often referred to as imposter syndrome. Learn how personality traits, childhood experiences, and family dynamics can contribute to this feeling.
Tune in to learn:
Why Caitlin prefers the term "imposter phenomenon" over "syndrome" The origins and research of the term "imposter syndrome" How early childhood experiences and family dynamics may contribute to the phenomenonThe 'as if' personality conceptHow imposter syndrome and self-efficacy are relatedWhat you can do to help yourself, even when those fraud-y feelings creep inConnect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
Feeling a little crispy from burnout?
Wondering how you can have a fulfilling career without feeling exhausted?
Today Caitlin is talking to Dr. Hayley D. Quinn, clinical psychologist turned anti-burnout business coach, as she shares her career shift centred on compassion. Tune in for insights on building a balanced, fulfilling life - both personally and professionally.
Tune in to learn:
Dr Hayley's incredible burnout recoveryHow burnout led Dr Hayley to business coachingThe one question Dr Hayley asks all her business clients when they have to make a tricky decisionCan we really manage a business while prioritising self-care?What a balanced and intentional business looks likeWhy Compassion-Focused Therapy is at the heart of Dr Hayley’s bizHow Dr Hayley navigated her neurodivergence diagnosisThe meaning of home and having compassionConnect with Dr Hayley
Website
Instagram
Facebook
Connect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
Struggle to define your brand’s voice?
Maybe maintaining consistent-sounding content is driving you nuts?
Identifying your brand voice will slash your writing and editing time, and finally help you create the right content for your audience.
Join Caitlin as she (once again) bangs on about brand voice and why small businesses ought to identify their voice.
Tune in to learn:
All about the 3 Voices of Authority, 3 Voices of Accessibility, and 3 Voices of Outlook (with examples)Which voice is the best fit for which type of audienceExamples of big brands and what their brand voice isConnect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
In marketing, have you noticed how some brand's content feels friendly and approachable, while other brand’s content gives you the ick?
That’s no accident! That's brand voice in action.
In this episode, psychologist turned copywriter Caitlin Bell gives you an overview of brand voice fundamentals. From the differences between brand voice and personality, and the FAB framework, join Caitlin and learn more about THE way for your brand to stand out – a must-listen for those in traditionally “dull” industries.
Tune in to learn:
The three essential components of brand voice (no one of them isn’t personality)Why documenting brand voice is super important when working with a teamThe difference between brand voice and brand personality (a common misconception)The different types of brand voice and how to identify themHow you can take advantage of brand voice by knowing your audienceConnect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
Has someone dismissed your ideas? Maybe they’re even in the same industry?
As a woman in the male-dominated distilling industry, Clair Ryder faced this challenge head-on.
Fueled by rejection and a fierce determination to prove them all wrong, she overcame obstacles to build a First Nations women-owned gin distillery. Tune in to hear Clair’s super inspiring story-filled episode.
Tune in to learn:
How Clair uses Bush Tucker and Indigenous plant knowledgeThe (un)surprising and icky blackwashing underbelly of the Alcohol industryThe role of creative problem solving when running an ethical and sustainable businessHow creativity relieves the pressure of projecting a perfect professional image as a healthcare professionalThe importance of giving back to communityHow creative work lessens the intense demands of her critical care jobHow an unexpected allergy led to a quirky quality control method involving a 'poisoning committee'Connect with Clair:
Website
Instagram
Facebook
Connect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
Feeling creatively restricted in your health profession?
Are you more drawn to the artsy aspects of life?
Imagine swapping patient charts for a digital camera.
Today, Caitlin chats with Christie Moore, an occupational therapist turned personal branding photographer. Tune in to hear how Christie found inspiration in Berlin and Paris, the challenges of transitioning careers, and the strategies she uses to help clients express their unique stories.
Tune in to learn:
How Christie started as a photographerThe Parisian influence in her professional workHow to actually use authenticity in brandingThe question Christie asks to help clients visualise their photoshootHow she started her photography business full-time in BerlinThe importance of connecting to people as a business ownerInsights about photographers and the photography communityFlexibility and freedom as a mother and business ownerHow Christie overcame self-doubt when starting a creative businessConnect with Christie:
Website
Instagram
Facebook
LinkedIn
Connect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
-
Have you noticed that some marketing emails jump out at you while others just wither away in your inbox?
Do you find yourself won over by some marketing more than others? Why does some content make you want to take action, quick smart?
In this episode, Caitlin Bell introduces you to the essentials of copywriting. From creating click-worthy email subject lines to understanding the difference between features and benefits, join Caitlin as she shows how copywriting leads to small business success.
Tune in to learn:
Examples of the pizzazz of copywriting through email subject linesAn overview of what the heck copywriting isThe importance of understanding your audience's needs and desires to make salesThe difference between features and benefits (it's just one letter, but it makes all the difference) How different words elicit emotional responses (and why this is important for attracting your people)The "so what?" and "so that" copywriting techniquesConnect with Caitlin:
Healers with Hustles website
Instagram
Facebook Group
LinkedIn
- Montre plus
