Episodes
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In this episode of HSDT, I had the pleasure of interviewing Anne-Marie Rose, an online business strategist and offer alignment expert with a wealth of experience in helping service-based leaders scale their businesses with clarity and confidence. Anne-Marie shared valuable insights on how she leverages high impact workshops to book out her online agency and attract high-ticket clients.
During the interview, Anne-Marie shares:
How high impact workshops have the power to provide value to potential clients while also showcasing expertise and building trust.The difference between webinars, masterclasses, and workshopsWhy teaching impactful content in workshops is more impactful than the pitch.Why charging for workshops is more likely to attract participants who will convert into high-ticket clients.Anne-Marie also introduced a valuable resource, a quiz which helps business owners determine the ideal workshop format for their specific business needs and goals. This tool provides a personalized workshop format recommendation and a sample agenda to guide business owners in creating impactful workshops.
To take the quiz, go to myworkshopgameplan.com.
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Do you have trouble creating and holding your business boundaries?
As service providers, it can sometimes feel hard to enforce the boundaries that weâve created but then, when we donât, we often feel taken advantage of and burned out.
Our guest today, Jackie Ellis, shared her journey of moving from running a gym to running a successful Facebook ads agency and how important sheâs found building boundaries along the way.
Jackie and I dive into the challenges of establishing and maintaining boundaries, especially for women and moms in the online business space. We discuss the common struggle of feeling the need to be available at all times and the impact it can have on both our personal and professional lives.
Key Points Covered:
The challenges of setting boundaries as a service-based business owner.How Jackie learned to establish and maintain boundaries in her agency.Strategies for supporting your team in setting and respecting boundaries.Client feedback on agency boundaries and the importance of attracting aligned clients.Listen to the episode for tips on how Jackie implemented boundaries in her agency, such as setting strict working hours, avoiding work-related activities in certain spaces, and respecting her team's boundaries. One of the highlights of the episode is our discussion on the importance of leading by example and supporting your online team in upholding boundaries to create a cohesive and respectful work environment.
How to Work With Me This Year:
The Agency Alliance Membership
The Agency Thrivemind
Follow Me On Instagram
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Episodes manquant?
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In this episode I'm sharing valuable insights on how to "agencify" or productize your offers and create a scalable offer system for your online agency.
Why is this important? By templatizing your offers, you're able to carry out your services in the exact same or very similar way from client to client, no matter which team member is assigned to the project. It creates time efficiency and saves you money when you're not reinventing the wheel every time. And last but not least, it allows the services process to run without you!
In this episode we'll be walking through these 5 steps to agencify your offers:
Get clear on your offersCreate a high-level view of your processesMake note of where project plan templates, checklists, canned emails, etc can be incorporated.Create templates & SOPsTrain your team on the processCreating a scalable offer system may take time but is essential for freeing up your time and allowing your agency to run smoothly without your constant involvement.
Apply for a $25,000 grant package with HoneyBook via the Breakthrough Grand program. Learn more at tashabooth.com/breakthroughgrant
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In this episode of the How She Did that Podcast, weâre welcoming back my good friend Melissa Froehlich. Melissa specializes in business alignment strategy, helping women entrepreneurs scale their businesses. Her unique approach is holistic, weaving in KOLBE and Human Design principles to craft effective, sustainable, and personalized business strategies.
Melissa says these awareness tools can be used to help CEOs understand their innate strengths and in turn build businesses that align with their unique capabilities.
In this episode youâll learn:
What the KOLBE and Human Design awareness tests are and what they can teach usHow to use these awareness tools to gain a deeper self-awarenessHow to integrate these awareness tools into our hiring processes AND how we manage our team members day to dayWhy knowing your results isnât enough - you must apply what you learn!Connect with Melissa on Instagram at @melissafroelich_biz or visit her website at melissafroehlich.com.
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In the final episode of this 2-part series, we delved into the importance of creating company core values. Core values serve as guiding principles that uphold a business's beliefs and conduct. They're a personal and intentional promise to you, to your company, to your team and to your clients about what they can expect and depend on.
In this episode, we break down:
The five questions to ask yourself AND your team as you begin to brainstorm potential values. How to narrow down and refine the values you've brainstormedExamples of company core values such as integrity, accountability, and respect. Using your core values to determine if a client or a team member are in alignment with your company.Take action today by creating or revisiting your agency's core values, sharing them with your team, and posting them online or on your business' website to ensure consistent alignment with these values.
If you liked this week's episode, check out Part 1 of the series where we covered the difference between a mission statement and a vision statement and how to turn them into statements that truly guide your company's direction and decision-making! Listen to Episode 196 here.
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In this episode of the How She Did that Podcast, our focus is on the importance of mission and vision statements for your business. These are not just documents to be created and forgotten; they are the guiding stars for your business's direction and decision-making.
I broke down the difference between mission and vision statements and provided examples from well-known companies like Starbucks, Nordstrom, Duolingo, TikTok, IKEA, Disney, and the BBC.
I also shared practical tips on how to infuse these statements into the daily life of your business, such as:
Post them on your company website.Include them in client intro and onboarding content.Engage your team by asking how they've lived out the mission or worked towards the vision.And more!Join me next week for Part 2, as we delve into creating strong core values statements.
Head over to tashabooth.com/podcast for more resources and ways to work with me!
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In this episode of the How She Did That Podcast, I am sharing three key steps to creating the perfect agency SOP.
SOPs or Standard Operating Procedures, are an important part of creating templated systems and processes within your agency. With these guides in place, it is much easier to ensure consistency among your team as they work together and support clients.
In this episode you'll learn:
The importance of breaking down complex processes into smaller, more manageable SOPs How to set up your SOPs to accommodate different learning stylesBest practices for housing SOPsClick here to watch a video demonstration of our SOP creation process at The Launch Guild.
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In this episode of the How She Did That podcast, we dive into the art of client satisfaction without the need for extravagant gifts or expenses. I share three actionable strategies that can significantly boost your client's happiness and ensure a thriving, repeat business relationship.
Define Success with Your Client - Understanding what success looks like to your clients is crucial. This ensures that you're focusing on what truly matters to them and addressing any potential fears they might have about the partnership.Keep Your Clients in the Loop - Communication is key. Clients may feel anxious about the process because they're not the experts. By keeping them informed about the progress, what's happening each week, and what's coming next, you can alleviate their concerns and build trust. Follow Through on Your Promises - Simply put, do what you say you'll do. Clients appreciate transparency and accountability.By implementing these three strategies, you can create a business that not only meets but exceeds client expectations, fostering a relationship they'll want to return to time and again.
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In this episode, I'm sharing a fast and furious list of the 10 Things Successful Agency Owners Have in Common (plus a couple bonus tips too).
Between my three different coaching programs, where I'm working with close to 100 different agency owners at all different stages in their journey, I've been able to see first hand the commonalities that set successful agency owners apart.
1 - Mastering Delegation: Successful agency owners practice the art of delegation, understanding that they can't do everything themselves.
2 - Handling Tough Conversations: They may not enjoy it, but they don't shy away from difficult discussions, knowing that addressing issues early prevents bigger problems later.
3 - Prioritizing Effectively: They focus on what's truly important and avoid getting sidetracked by tasks that may not be necessary at the moment.
4 - Staying on Top of Your Numbers: Knowing their numbers is crucial for maintaining profitability and making informed decisions.
5 - Balancing Work and Personal Life: Having hobbies and interests outside of their business makes them better CEOs by providing fresh perspectives.
6 - Being Proactive, Not Reactive: Anticipating needs and planning ahead helps them avoid "Oh crap" moments and stay ahead of the curve.
7 - Consistent Marketing and Sales: They make lead generation and sales activities a non-negotiable part of their routine.
8 - Learning to Say No: They understand the importance of setting boundaries to focus on what truly matters for their business and personal life.
9 - Their Team is Now Their Clients: They shift their focus from client support to team support, recognizing that a well-supported team will take good care of clients.
10 - They Don't Major in the Minors: They don't sweat the small stuff and allow minor issues to derail their focus or their business.
BONUS TIP #1 - Embracing Failure as a Lesson: They view failures as opportunities for improvement rather than a closed door.
BONUS TIP #2 - Decisiveness: They aren't afraid to make decisions, understanding that indecision can be more harmful than making an imperfect choice.
I hope this list resonates with you and helps you identify areas where you can align your actions and mindset with those of successful agency owners. Let me know which traits you connect with the most by reaching out on Instagram at @thetashabooth.
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In this episode of the How She Did That podcast, we are talking about 3 powerful ways to break free from a business mindset rut. As a business owner, you are bound to experience disappointments and challenges from time to time, and sometimes those situations can leave us feeling stuck or completely unmotivated. I'm sharing a bit about my own experiences with mindset ruts and offering strategies to help you endure the tough times and reignite your passion for your business.
In this episode we cover:
What a mindset rut is and the negative impacts it can have on your business Show Yourself Your Evidence of Awesome and reflect on all the amazing things you HAVE achieved! Take action and challenge yourself even when you think you can't find an ounce of motivation. The power of community and knowing you're not alone in your struggles.By implementing these strategies, you can overcome mindset ruts and propel your business towards success. Stay motivated, believe in yourself, and embrace the journey ahead!
Learn More About the Agency Alliance Membership!
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Have you heard about the brand new membership community for agency owners that I just launched?
Itâs called The Agency Alliance Membership and, in this week's episode Iâm sharing all about why I created it, whatâs it all about and why over 50 agency owners said âyesâ to joining within the first 48 hours of opening the doors!
>>> Click Here To Learn More About The Membership & How To Join While Founding Memberâs Pricing Is Still Available <<<
The Agency Alliance Membership is a game changer for the online agency community! Itâs an opportunity for agency owners of all experience and income levels to come together for support, community, and greater learning.
In this episode, I share how why you should consider joining includingâŠ
The Gap In The Market: What market research I did prior to launching this membership and how I knew it was a need for agency owners.What The Membership Includes: There are 4 pillars to how my team and I will support you â Monthly Events, Courses & Resources, Community, and Extra Support & Discounts â I dive into explaining each.The Differences Between The Membership & Others Ways I Support Agency Owners: Wondering how The Agency Alliance is different than my programs The Agency Thrivemind or Expansive â Iâll break it down!The In Person Bonding Opportunity Iâve Created For This Membership (Iâm so excited!!!!) : OMG! This is gonna be so fun and I canât wait!!6 Additional Questions Iâve Been Asked About The Membership: I had A LOT of questions come in about the membershipâŠI answered many in other places in the episode but here are 6 more that you might be wondering about too!
Learn More About the Agency Alliance Membership!Hosted on Acast. See acast.com/privacy for more information.
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In this week's episode of the How She Did That podcast, Iâm sharing how to cultivate self-leadership within your online agency team. I am a firm believer that every single member of your team, no matter their role, is a leader in their own right and it is my responsibility as CEO to help them develop those skills! By supporting them in seeing themselves as leaders and providing opportunities for growth, you can foster a culture of ownership, dedication and excellence within your company.
In this episode, I share how you can inspire the same leadership and autonomy in your own team:
Leadership is an Action: Leadership is about behaviors that align collective direction and execute strategic plans. It's something you do, not just who you are.Encourage Solution-Focused Approaches: Team members should bring solutions, not just problems. This fosters a proactive mindset and encourages strategic thinking.Ask for Their Input: Instead of always providing answers, ask your team members what they think. This empowers them to contribute their ideas and take ownership of their work.Utilize the "Ask Three, Then Me" Philosophy: Encourage team members to seek answers and solutions from multiple sources before coming to you. This helps them use their resources and become more independent.Implement a Tech Triple Check: This process ensures quality control and reminds team members to take responsibility for their work before it reaches the client.Promote Ownership and Responsibility: Allow team members to own their successes and failures. This includes letting them address their mistakes directly with clients, which is a powerful learning experience.Support Their Growth Outside of Your Direct Influence: Provide opportunities for professional development, such as coaching, courses, or stipends for books and conventions.Also mentioned in this episode:
Article by McKinsey & Company - https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-leadership)Donât forget to sign up for my new masterclass called The Macro on Micro Agencies, happening February 22nd at 11am ET! In it, I'll be sharing 5 reasons why building a smaller agency could actually mean BIGGER profits and far fewer headaches. Go to tashabooth.com/masterclass to register!Hosted on Acast. See acast.com/privacy for more information.
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In this week's episode of the How She Did That podcast, I dive into the transformative changes we've made to our leadership team meetings to enhance productivity and maintain focus on our business goals. As a high quick start business owner with unmedicated ADHD, I found that our previous approach led to chaos and a lack of direction. We'd start the year with a strategic plan, only to lose sight of it as time went on.
To combat this, we've implemented a new structure for our weekly leadership meetings, ensuring we stay aligned with our goals and can adjust our strategies in real-time.
In this week's episode I'm sharing:
A breakdown of our revamped leadership meeting agenda. What key performance indicators (KPIs) and other metrics we review at the start of every meeting and why. The crucial question my team asks me every week that keeps me from being the bottleneck and avoiding CEO overwhelm.By sharing this behind-the-scenes look at our leadership meetings, I hope to inspire other agency owners to refine their processes and create a business they love.
Sign up for my new masterclass called The Macro on Micro Agencies, happening February 22nd at 11am ET! In it, I'll be sharing 5 reasons why building a smaller agency could actually mean BIGGER profits and far fewer headaches. Go to tashabooth.com/masterclass to register!
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In this weekâs episode, weâre going back to basics! Itâs been a while since I spoke about my signature process called the Me to We Framework, which is the foundation of my coaching process for agency owners. This 6-step framework was created to take you from being a solopreneur to being able to fully embrace the CEO role in your agency and includes everything from âagency-fyingâ your offer, hiring, and handling those nasty mindset gremlins that will inevitably creep up!
In this episode Iâm sharing:
A high level view of the Me to We framework Why this framework can be used by all levels of agency ownersHow to make these monumental changes in your business without getting overwhelmed and burnt outHosted on Acast. See acast.com/privacy for more information.
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In my three day workshop I hosted this week for online agency owners, I talked about one of the hardest but necessary conversations in business - money and how to be intentional with the money we bring in and spend within our agencies. One of the keys to profitability in an agency is making money! Seems kind of obvious, right? But obvious doesnât mean easy or guaranteed. It takes work and it requires intentionality. In order to make money, you need clients. And in order to get clients, you need a steady stream of leads. So in this weekâs episode, weâre talking about the 4 ways my agency, The Launch Guild, gets clients. Even if your client roster is currently full, this is important information for you too, because what so many agency owners have learned the hard way is that stability can be ripped right out from under you before you even see it coming. You HAVE to be prepared.
In this episode we're talking about:
The necessity of always having an active pipeline4 key ways we get clients at The Launch GuildWhy you should never rely on just one lead generation strategyLink to coffee chat podcast episode: https://www.tashabooth.com/podcast-notes/145
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We hear all the time that diversifying our revenue is something that we need to do, but no one tells us how to do it. As service based business owners, we are so used to serving and supporting others that the idea of doing anything other than that can be intimidating. This is why today I want to talk about how to diversify your revenue streams as a service based business, whether you are a solopreneur or an agency owner, and offer insight into some options you might be able to explore such as affiliate marketing, online courses, workshops, or creating digital products.
We talk about:
Why diversifying your revenue is importantHow to diversify your revenueSome ways I do this in my own businessHosted on Acast. See acast.com/privacy for more information.
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Update! New episodes of How She Did That will now be released on Fridays instead of Thursdays. đ In this episode we are talking about why more isnât always better. Are you struggling with the sustainability and profitability of your agency? There has been a lot of talk in the online space recently around 2023 being a year of contraction rather than expansion. A lot of you may be wondering what this means for the future and questioning if owning an agency model business is sustainable. The short answer is, YES it absolutely is! But the long answer is what weâre diving into today. So, if youâre curious to know what it means to have an agency that offers you âdeeperâ support rather than âwiderâ support and youâre looking for some guidance on what your options for 2024 could look like, this episode is for you!
We talk about:
What is a micro agency?Implementation support vs. Management supportMaximizing team member potentialCheck out my free Pipeline on Point Marketing Challenge at https://tashabooth.com/pipeline
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Happy New Year to all you How She Did That listeners! I am so excited to share with you all of the things I am ready for and looking forward to in 2024. I have a rock solid team that I feel great about, we already have new members joining us inside of The Agency Thrivemind, and in February I start my brand new program Expansive with a group of ladies I have known for a long time and absolutely adore! Iâm also planning on hosting several live events again this year because last year they were a HUGE success!
Visit https://tashabooth.com/expansive to learn more!
One thing I noticed about myself last year was I felt like I had to overdo things in order to make up for lost ground when expectations or goals in my business werenât met. This may sound like a good strategy, BUT my philosophy is that when you focus on everything, you are focusing on nothing. So, what is a better strategy? Thatâs what we are diving into on this episode, so get out your pen and notepad and listen closely! I know these tips will resonate with you and hopefully lead you into an amazing Q1 in 2024.
In this episode I talk about:
4 key areas of profitability to focus onVisibility and collaborationDiversifying the way clients can work with youOther ways to work with me:
https://tashabooth.com/thrivemind
https://www.tashabooth.com/coaching
https://www.tashabooth.com/retreat-2024
https://www.tashabooth.com/theshop
https://www.tashabooth.com/agencylive
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Something that I see a lot of from the women inside of Agency Thrivemind is the fear around being disconnected from your team and your clients as the CEO of your agency. Whether you keep your agency small or large, where you fit within your agency and what you are doing day to day is going to shift and change as you grow. But once you start working more behind the scenes, stop being client-facing, and start doing less of (or none of) the implementation and delivery, I know the fear is that things will fall through the cracks and that your clients won't get the same client experience as they would working directly with you. So today Iâm giving you some tips on how to stay connected with your team and with your clients as the CEO of your agency!
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This episode is all about one of my least favorite topics ever... numbers. As CEOs of our agencies, we have to do the hard work that isnât always fun, but is necessary. And while I love watching numbers pile up in terms of money, I do not necessarily love documenting them or tracking them, especially when things aren't going as well, right? Whether you are a newer agency owner or more seasoned like myself, I still want you to listen to this episode because even I need to be reminded of these things! Today I'm giving you five numbers that you need to stay on top of in your agency, and how to do it in a way thatâs easy and makes sense!
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