Episodes
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In the episode In The Club powered by Club Colors, Laurie Buman, the Director of Design and Identity at the University of Chicago, delves into the branding and marketing strategies behind the award-winning Big Brains podcast at the University of Chicago. Discussing the alignment of various university functions, the refreshed branding efforts in 2019, and the importance of creative and fun elements in branding, the conversation highlights the role of centralized documents and licensing sheets in maintaining brand integrity. Additional topics include the challenges and rewards of mission-driven design, insights into creating engaging initiatives such as scavenger hunts, and managing color schemes and logo use across departments. With tips for young designers and reflections on collaborative projects, this episode offers a comprehensive look at maintaining a cohesive and dynamic university brand.
KEY TAKEAWAYS
Communication and Meetings: Regular communication and monthly brainstorms are essential for aligning different functions within a university's branding efforts.Brand Identity: Successful branding involves putting the podcast brand forward and subtly integrating the university's identity to appeal to a broader audience.Audience Engagement: Creative initiatives like changing podcast episode colors and organizing interactive events like scavenger hunts enhance brand engagement.Licensing and Marketing: A strong relationship with licensing teams and clear guidelines are crucial for maintaining brand integrity across various products and platforms.Educational Impact: Mission-driven design in a higher education setting provides both professional fulfillment and a sense of contributing to societal improvement.Adaptability: Being flexible with bookstore merchandise and incorporating trending fashion elements while maintaining core brand identity is important.QUOTES
"We wanted it to really feel fresh and exciting... like something we always knew was happening.""You have to have a clear description of how those can be used.""Figure out where your heart is and what kind of things are important to you.""Work that’s aligned with who you are and makes a difference... you're going to be a much happier designer.""As a brand director, we have a resource page that says, 'Here’s where you download the guidelines... the assets... the logos.' Very clear."
Connect and learn more about Laurie Buman.
https://www.linkedin.com/in/laurie-buman-b8ab715/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/
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In the episode In The Club powered by Club Colors, we are joined by Laurie Buman, the Director of Design and Identity at the University of Chicago, as she takes us through her journey from a high school artist to a vital player in university branding. Laurie shares her experience transitioning from advertising to a purpose-driven role in higher education. She discusses the challenges and triumphs involved in creating and maintaining a cohesive brand identity for UChicago, including the development of a new logo system and brand guidelines. The conversation delves into balancing heritage with modern relevance through careful font selection, digital and physical branding efforts, and the crucial role of environmental graphics, especially in the medical field. Laurie also emphasizes the importance of consistency across various university departments, student organizations, and vendor partnerships, highlighting the collaborative initiatives needed to keep the university's brand both traditional and forward-thinking.
KEY TAKEAWAYS
Career Beginnings: Laurie started her journey in creative design with the influence of her high school art teacher and worked her way up through various roles in the University of Milwaukee bookstore.Transition to Advertising: She spent 25 years self-employed in the advertising industry, gaining diverse experience with clients and agencies, particularly enjoying branding for startups.Higher Education Focus: Laurie moved to a role at the University of Chicago, driven by a desire to apply her design skills to a purpose beyond selling, and now works as the Director of Design and Identity.Branding Strategy: She emphasizes maintaining traditional elements while incorporating modern design techniques, such as pairing traditional Garamond font with a modern sans serif font.Collaborative Efforts: Laurie's work involves collaboration across various departments to ensure brand consistency, even integrating environmental grQUOTES
"I've always been an artist. And so my high school art teacher really helped guide me on my path to getting into college.""I was looking for work that had a little bit more of a purpose from a higher level instead of advertising.""One great thing about being the branding director is that I also oversee licensing. I get a really broad view of what's happening at the university.""We're an institution that's based in tradition. That cannot change... but we're looking forward to it.""It's always based in tradition, but with a modern spin.""Being self-employed for 25 years was a great start to coming into a higher education space."
Connect and learn more about Laurie Buman.
https://www.linkedin.com/in/laurie-buman-b8ab715/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/
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Episodes manquant?
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In the episode In The Club powered by Club Colors, join us to explore the intricacies of HR management and hybrid work culture at Hub International. We delve into the unique geographical and cultural aspects of different regional hubs and how these influence organizational culture and community-building efforts. The conversation highlights the significance of creativity, impactful branding, and community in both corporate and educational settings. The discussion also covers the challenges of balancing various HR responsibilities, the importance of maintaining organizational boundaries, and the evolving nature of hybrid work environments. The episode further discusses the relocation of Hub's Chicago office, introducing a modern hotelling system and fostering a sense of community through shared spaces. The role of employee events, such as the Employee Appreciation Day and innovative approaches like live trivia games, is emphasized as a means to foster community and collaboration in the workplace. Overall, this episode provides insights into adaptive strategies in HR and the ongoing evolution of workplace environments.
KEY TAKEAWAYS
Geographical and Cultural Impact: Acknowledgment of regional uniqueness influences the brand experience within HUB.Innovative Roles: Introduction of region-specific roles to enhance culture and community engagement.Organizational Techniques: Emphasis on boundaries and scheduling breaks to maintain productivity and mental well-being.Creativity and Balance: Importance of tapping into creativity and balancing professional and personal life.Hybrid Work Model: HUB's hybrid work model incorporates flexibility and emphasizes creating meaningful in-person interactions.Community Building: Efforts to build community through shared spaces, activities, and team meetings.Adaptability and Support: Listening to employees and adapting to their needs, particularly in the return-to-office transition.Moments That Matter: Creating significant moments for team collaboration and community, such as events and outings.New Office Dynamics: Navigating changes with hotelling and neighborhood concepts in the new office environment.Employee Appreciation: Celebrating employees with events and swag, fostering a sense of belonging and recognition.QUOTES
- "We allow for the hubs to create and innovate and build that experience that makes sense for their geography in pretty unique ways."- "No day is the same, and I find myself trying to find different ways to keep myself organized."- "Creating those moments that matter where we bring everybody together for that camaraderie, for that collaboration, for that networking, for that community is so essential to the success of a hybrid environment."- "I've found that one of the things that has become really helpful for me is to be transparent about the fact that I might need to have to build breaks in."
Connect and learn more about J'ai Brown.
https://www.linkedin.com/in/jaibrown1/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/
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In the episode In The Club powered by Club Colors, join us for an engaging conversation with J’ai Brown, Vice President of Human Resources at Hub International, to share her unique career journey from aspiring physical therapist to HR leader. He recounts her initial interest in physical therapy, internships, and eventual pivot to human resources. J’ai discusses the importance of internships, career services, and networking for students, and explains how Hub International’s initiatives, including their affinity groups and onboarding process, reinforce a strong company culture and brand. He highlights her involvement with SHRM and the role it plays in the professional development of HR practitioners. J’ai also speaks about the impact of community building within the company and the various strategies employed to ensure new hires feel welcomed and valued.
KEY TAKEAWAYS
Career Path Shift: Initially interested in physical therapy, J’ai transitioned to HR after internships and exposure to different fields.Educational Background: Attended UT Chattanooga, credits career services and internships for pivotal career guidance.SHRM Involvement: Active in SHRM, emphasizes the importance of networking and community building.Role at Hub: Leads a team in talent acquisition, advocates for effective branding and onboarding practices.Onboarding Strategy: Focus on consistent yet customizable experiences for new hires, leveraging both local and national resources.Company Mission: Hub International's mission emphasizes protecting client aspirations and empowering employees.Community Engagement: Active participation in community and diversity initiatives within Hub International.Branding Importance: Branding begins before employment and is crucial in fostering a positive company identity and culture.QUOTES
"It's always great to highlight those folks that are doing incredible work.""I'd say absolutely leverage career services or whatever equivalent department exists on your campuses.""Internships are really key. That probably goes without saying for a number of people, but some people never have an internship.""SHRM is an incredible community of HR professionals, resources, really the opportunity to develop HR practitioners at all different levels to be great business partners.""Community, you're able to lean on each other and help each other in those moments where you're trying to learn something.""Opportunity grows from the roots of adversity.""When you're trying to build that community, you're looking to find those peers."
Connect and learn more about J'ai Brown.
https://www.linkedin.com/in/jaibrown1/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In the episode In The Club powered by Club Colors, join us for an engaging conversation with Jon Bibo and Denise Walsh from the Independent College Bookstore Association (ICBA) to discuss the integral role of college stores in aligning with institutional strategic plans, particularly around ethical sourcing and sustainability. Key insights cover the increasing demand for sustainable products, the importance of proactive engagement with campus communities, and innovative technologies enhancing the shopping experience. We delve into ICBA's initiatives to support independent college stores through networking, professional development, and advocacy for self-operation as a preferred model. With a shared vision of collaboration and resource sharing, the episode highlights upcoming conferences and networking efforts aimed at strengthening the independent college store community.
KEY TAKEAWAYS
Ethical Sourcing as a Strategic Imperative: College stores have the opportunity to align with their institution's sustainability goals by partnering with vendors who offer ethically sourced products.Engagement and Community Building: Engaging with the campus community, especially through student input and proactive problem-solving, is crucial for store success.Leveraging Technology: The integration of new technologies, such as e-commerce and Just Walk Out technology, is essential for enhancing the campus store experience.Mentorship and Collaboration: The power of networking and mentorship within the college store community can drive innovation and shared success.Adapting to Trends: Staying attuned to both seasonal trends and long-term shifts like sustainability can provide a competitive edge.QUOTES
"The real opportunity lies in aligning with the institution's strategic plan, especially around ethical sourcing and sustainability, which students genuinely appreciate.""Sustainability isn't just a trend; it's a wave that continues to grow as more people demand products that align with their values.""Proactivity is key—stores must engage with students and the community to identify and solve problems creatively.""The future of retail is about making the shopping experience easy, fun, and memorable, whether online or in-store.""Empowering staff and listening to students can lead to innovative solutions that benefit both the store and the campus community."Connect and learn more about Jon Bibo and Denise Walsh.
Jon’s LinkedIn: https://www.linkedin.com/in/jonathanbibo/
Denise’s LinkedIn: https://www.linkedin.com/in/deniserwalsh/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/
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In the episode In The Club powered by Club Colors, join us for an engaging conversation with Jon Bibo and Denise Walsh from the Independent College Bookstore Association (ICBA), hosted by Myra Haley. We delve into the unique challenges and opportunities within the collegiate retail industry. Our guests share their personal journeys, experiences, and the evolving landscape of campus stores. From adapting to local community needs to integrating innovative retail strategies, this episode provides valuable insights for anyone involved in or curious about the collegiate market.
KEY TAKEAWAYS
Personal Journeys in Collegiate Retail: Understanding how industry leaders like John Bebo and Denise Walsh transitioned from traditional retail to collegiate retail, highlighting the unexpected paths and diverse experiences that shape this sector.Importance of Local Engagement: The significance of incorporating local products and brands to enhance the unique identity of each campus store, creating a strong connection with the campus and its community.Revenue Generation vs. Mission-Driven Goals: Balancing financial performance with the mission to serve the campus community, especially in the post-COVID landscape where financial sustainability is critical.Innovation and Adaptability: The role of ICBA's Leading Edge program in helping campus stores identify and implement new trends, brands, and revenue streams, showcasing the importance of continuous innovation.Strategic Campus Integration: How campus stores can align with broader institutional goals, supporting the university's mission, enhancing student experiences, and contributing to the overall brand and culture of the campus.QUOTES
"Every store is unique, even if they are part of a national chain. It's the local touch that makes each one special.""The store can be a bridge, connecting all aspects of campus life and fostering a deeper community engagement.""Independent stores have shown immense agility and dedication during tough times, proving their vital role in the campus ecosystem.""We're always keeping our eyes and ears open for new trends and opportunities to bring value to our member stores and their communities.""It's not just about financial returns; it's about creating a meaningful, emotional connection with the campus community."
Connect and learn more about Jon Bibo and Denise Walsh.
Jon’s LinkedIn: https://www.linkedin.com/in/jonathanbibo/
Denise’s LinkedIn: https://www.linkedin.com/in/deniserwalsh/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In the episode In The Club powered by Club Colors, we dive deep into the challenges and opportunities within the evolving landscape of college athletics. Our guests, Krista Balogh from the University of Vermont (UVM), discuss the importance of professional development post-pandemic, the strategic role of branding in higher education, and how the emergence of NIL (Name, Image, Likeness) deals is reshaping the student-athlete experience. From the grassroots level of community engagement to the broader implications of university branding, this conversation highlights the intersection of athletics, academics, and the changing dynamics of college sports.
KEY TAKEAWAYS
The Importance of Professional Development: Emphasizing continuous learning and networking in college athletics is crucial, especially post-pandemic when budgets and opportunities have shifted.University Branding: The need for a cohesive brand strategy that resonates across all university departments, from athletics to academics, is paramount in maintaining a strong institutional identity.NIL Impact: The rise of NIL deals has significantly changed the landscape for student-athletes, providing both opportunities and challenges in terms of personal and institutional branding.Community Engagement: Local community involvement and on-campus experiences play a crucial role in fostering a vibrant university culture and enhancing the overall student and alumni experience.Cross-Departmental Collaboration: Collaboration between athletics, academics, and other university departments can create synergies that enhance the overall reputation and effectiveness of the institutionQUOTES
"Professional development took on a new meaning post-pandemic, and it’s something we have to constantly prioritize.""Change brings opportunity. If you don't see the opportunity that comes with change, you're missing the boat.""NIL has deeply impacted what we do every day; it's not just about financial gains, but about promoting our brand in unexpected ways.""The brand can bridge generations and geography, connecting alumni and current students in a powerful way."
Connect and learn more about Krista Balogh.
https://www.linkedin.com/in/krista-balogh-8820b836/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In the episode In The Club powered by Club Colors, we are joined by Krista Balogh from the University of Vermont (UVM) to explore her multifaceted role as the Associate Athletic Director. The conversation covers the unique responsibilities associated with managing external relations, including communications, marketing, ticketing, special events, and licensing. Krista discusses UVM's distinctive mascot, the Catamounts, and their historical significance. The discussion also delves into the charm of Burlington as a quintessential New England college town and the interplay between athletics and academics in shaping a university's brand. Krista shares insights into UVM’s sustainability efforts and the meticulous process behind their recent brand refresh. She emphasizes the importance of patience, communication, and stakeholder engagement in successfully navigating a rebranding initiative.
KEY TAKEAWAYS
Role of External Relations: Understanding the critical role of external relations in balancing athletics and academics to promote the university brand.Unique University Branding: The history and significance of the Catamounts as a mascot and the unique traditions that contribute to UVM's brand.Community and Culture: The importance of community, collaboration, and campus traditions in building a cohesive university identity.Sustainability Efforts: UVM's commitment to sustainability and how it influences product sourcing and university operations.Rebranding Process: Insights into the challenges and strategies involved in a university-wide rebranding initiative.Effective Partnerships: The value of partnerships with companies like Club Colors to streamline licensing and marketing processes.QUOTES
"Athletics is the heartbeat of the university brand, connecting with both the campus and the larger community.""The Catamounts are more than a mascot; they embody the spirit and history of UVM.""Our sustainability efforts are not just a trend but a core part of our university's mission and operations.""A successful rebranding requires collaboration across all university departments and clear communication of new brand elements.""Building relationships and ensuring authenticity in partnerships are key to promoting and protecting the university brand."
Connect and learn more about Krista Balogh.
https://www.linkedin.com/in/krista-balogh-8820b836/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In the episode In The Club powered by Club Colors, we welcome Bobby Dunlap from Northwestern University. We explore the dynamic world of alumni relations and brand engagement with Northwestern University's Alumni Association team. Discover how they create memorable experiences that align with their institution's mission, leverage their powerful alumni network, and navigate the challenges and opportunities in the field. From iconic events at Wrigley Field to the intricacies of personalized alumni engagement, this episode offers valuable insights for anyone interested in higher education, marketing, and community building.
KEY TAKEAWAYS
Mission Alignment: The importance of aligning organizational missions with alumni engagement strategies to create inspired experiences.Alumni Engagement: Understanding the unique characteristics of Northwestern alumni and leveraging those traits to foster deep connections and engagement.Branded Experiences: How strategic use of branded items can evoke powerful memories and enhance alumni relations.Personalization and Data: Using data-driven insights to personalize alumni engagement and create meaningful experiences.Leveraging Networks: The critical role of alumni networks in career development and community building, particularly through platforms like LinkedIn.QUOTES
"Anytime you've got that sort of dynamic between the mission you hold and how we can help you achieve that mission, that's where beautiful memories can be made.""Northwestern students are high achieving, often involved in multiple fields, and their accomplishments span from arts to hard sciences.""A branded item is not just a thing to give out; it's something that evokes memories and experiences.""We're moving towards personalizing alumni experiences based on their interests and past engagements.""There's no shame in using the incredible network you've built through Northwestern to further your own aims."
Connect and learn more about Bobby Dunlap.
https://www.linkedin.com/in/robertmdunlap/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In the episode In The Club powered by Club Colors, we welcome Bobby Dunlap from Northwestern University. We explore the importance and impact of alumni engagement, detailing how it fosters lifelong relationships between alumni and the university. The discussion highlights the efforts made to continually engage both current students and alumni through various programs and events. We share insights on the significance of campus traditions, the role of university's brand elements, and strategies to maintain strong alumni networks. Bobby also delves into his personal journey into alumni relations, the collaborative efforts behind successful events, and the ongoing commitment to providing meaningful experiences for graduates.
KEY TAKEAWAYS
Importance of Alumni Engagement: Alumni relations help build lifelong connections between the university and its graduates, supporting them in various stages of their careers and lives.Traditions and Heritage: Unique campus traditions and landmarks, like Northwestern’s Rock and the Purple Line, play a significant role in maintaining alumni engagement.Virtual Engagement: The pandemic has shifted alumni engagement strategies, emphasizing virtual events and programs that reach a global audience.Professional Networks: Involvement in professional networks like CASE (Council for Advancement and Support of Education) enhances alumni relations and provides valuable resources and connections.Lifelong Relationships: From student orientation to retirement, alumni relations aim to ensure graduates remain connected and engaged with the university throughout their lives.QUOTES
"Their relationship with the university doesn't start and end when they step on campus and then when they receive their degree, it's a lifetime relationship.""We don't recruit students; we recruit alumni.""It's not just the marks you have; it's those elements that are unique to your campus that are unique to your community."Connect and learn more about Bobby Dunlap.
https://www.linkedin.com/in/robertmdunlap/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In the episode In The Club powered by Club Colors, we are in the second part of the interview with Celeste Risimini-Johnson, Chief Merchandise and Operations Officer at Barnes & Noble College. Celeste shares her experiences and reflections on the evolving role of campus stores, moving beyond traditional bookstores to becoming integral parts of the campus community. She highlights the importance of mentorship, customer-focused decision-making, and strategic store layout. Celeste also discusses the balance between innovation and tradition in merchandising, as well as the importance of staying relevant through continuous market research and adapting to new trends. She emphasizes the significance of creating emotional connections with customers and the excitement of participating in events like March Madness. Throughout, she underscores the mission of driving student success, connecting with consumers, and fostering innovation.
KEY TAKEAWAYS
Mentorship and Growth: Valuable lessons from mentors can shape leadership and decision-making, focusing on long-term customer relationships over immediate sales.Customer-Centric Decisions: Emphasizing decisions that benefit customers fosters loyalty and repeat business.Balancing Tradition and Innovation: Maintaining a core of traditional products while introducing innovative items ensures relevance and excitement.The Science of Retail Layouts: Strategic product placement and store design significantly impact customer engagement and sales.Community Integration: Campus stores serve as vital community hubs, connecting with students, faculty, and local residents.Event-Driven Retail: Aligning merchandise and marketing with campus events like sports championships and graduations drives significant engagement and sales.Adapting to Trends: Staying ahead of fashion and product trends requires a proactive approach, including testing in select stores before broader rollouts.QUOTES
"It's not just about the dollars and cents; it's about creating a lifetime relationship with our customers.""Mentors who touch you the most leave an emotional impact, teaching you how to lead with genuine care and investment in your team.""Innovation is the cream on top, but the core foundation of products must always remain strong.""The visual connection in store design, aligning with the brand's DNA, is crucial for engaging customers.""Driving consumer experience is about mission, connection, and innovation – getting these right means we've done our job."
Connect and learn more about Celeste Risimini-Johnson.
https://www.linkedin.com/in/celeste-risimini-johnson-7a47773/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/
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In the inaugural episode of Season 5 with In The Club powered by Club Colors, we interview Celeste Risimini-Johnson, Chief Merchandise and Operations Officer at Barnes & Noble College. We discuss Celeste's inspirations and motivations for pursuing a career in retail and merchandising, as well as her role in supporting the academic success of students. The conversation touches on the importance of understanding the consumer, staying ahead of trends, and creating engaging experiences for customers. Celeste shares insights into the process of merchandising and the balance between core products and innovation. She also highlights the significance of effective leadership and mentorship in driving success in the retail industry.
KEY TAKEAWAYS
Understanding the consumer is crucial in the retail industry. By focusing on the mission and purpose of the brand, retailers can make informed decisions that support the success of their customers.Balancing core products and innovation is key to staying relevant in the market. By offering a mix of traditional and trendy items, retailers can cater to different consumer preferences and drive sales.Effective leadership involves understanding and motivating each team member individually. By recognizing that different people have different motivations and working styles, leaders can create a positive and productive work environment.Merchandising is a science that involves strategic placement and visual appeal. By carefully curating the store layout and product assortment, retailers can guide customers and create an engaging shopping experience.Collaboration and partnerships with vendors and other brands can bring excitement and innovation to the retail space. By leveraging these relationships, retailers can offer unique products and experiences that resonate with their customers.QUOTES
"Every decision we make, every product we purchase, every strategy we put in place is, is it going to support the student, whether it be academically, socially, just drive their success.""You have to be the editor for them. You can't be everything for everyone, but you have to be able to answer that.""Finding a career that bridges your natural skills and passions makes it a more rewarding experience.""You have to find a way to answer your customer's questions and provide a solution that addresses why they're talking to you to begin with.""Creating experiences is key in the retail industry. By hosting events and engaging with customers, retailers can build strong connections and drive customer loyalty."
Connect and learn more about Celeste Risimini-Johnson.
https://www.linkedin.com/in/celeste-risimini-johnson-7a47773/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/
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In the inaugural episode of Season 5 with In The Club powered by Club Colors, as we delve deep into the world of higher education branding, innovation, and campus culture. Hosted by Giancarlo Amador, Myra Haley, Adam Stoczynski, and Chris Jaeger, this season promises to offer engaging roundtable discussions with thought leaders and innovators in the higher education landscape. From marketing strategies to sustainability efforts, join us for insightful conversations that inspire and inform.
KEY TAKEAWAYS
The upcoming season of "In the Club" will focus heavily on higher education, featuring organic conversations and roundtable discussions with passionate experts.Guests are encouraged to share their unique perspectives and stories, whether they are involved in marketing, leadership roles, or campus initiatives.The podcast aims to highlight the diverse messages and missions within higher education branding, including academic achievements, campus events, and community building.The show provides guests with a behind-the-scenes tour of the host's facilities, offering an immersive experience and fostering creativity and collaboration.Expect episodes to cover topics beyond promotional products, exploring diverse interests and passions of the hosts while staying rooted in the realm of branding and innovation.QUOTES
"At the end of the day, we're looking for interesting conversations, looking for thought leaders, innovators...""If you can tell a good story, we want you on here.""Your day is going to be filled mentally, physically. You're going to leave here with this awe inspiring feeling.""We've done it a handful of times over the last couple of years and every single time we have a licensing director come through, it is such an inspiring day."
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/
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In this episode of In The Club powered by Club Colors, John Morris, AdamStoczynski, and Myra Haley are joined by Derick Robertson, Director of Retail Services at Georgia Southern University, who shares his passion for developing a memorable student experience. Derick details the importance of actively listening to what university students have to say and the significance of keeping up with changing trends. He shares how partnerships, such as the one with Club Colors, have played a crucial role in promoting their brand identity and creating impactful marketing solutions. The discussion also navigates through his career journey, going back to college for a master's degree, managing staff, and the excitement and challenges brought about by the NIL rules in college athletics.
KEY TAKEAWAYS
Prioritize the Student Experience: Derick emphasizes the importance of focusing on the student experience to create a vibrant and engaging campus atmosphere.Adaptability and Innovation: College retail needs to evolve with changing times. Derick discusses how being adaptable and open to new ideas is crucial for success.Experiential Marketing: Learn how Georgia Southern University leverages student influencers, commitment boxes, and other experiential marketing techniques to enhance brand engagement.Building Partnerships: Explore the significance of building partnerships with vendors and sponsors who contribute valuable ideas and collaborate in creating memorable experiences.Inclusive Branding: Derick shares the evolution of commitment boxes, making them inclusive for students from various disciplines, fostering a sense of unity and pride in the university.QUOTES
"In college retail, we have been doing the same thing for years. Times are changing, students are changing. It's my job to find new things and meet the students where they're at.""Every campus is unique, even when they share similar qualities. Everyone gets the same treatment, the same interactions, but the conversations might look very different.""College is all about experience. If you can create that experiential place for students to want to be, then you're well ahead of anybody else.""The brands that college is all about experience. It's a hundred percent about experience. Why did you choose to come to our school? Because I wanted the experience."
Connect and learn more about Derick Robertson.https://www.linkedin.com/in/derick-robertson-52aa921b8/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In this episode of In The Club powered by Club Colors, John Morris is joined by Christina Brady, the CEO/Co-founder of Luster, a conversational intelligence platform. Christina, a sales revenue creation expert, shares her journey from a financial planner to a successful salesperson at Groupon, highlighting the pivotal moments that led to the creation of Luster. The conversation explores the revolutionary impact of AI-driven role play sales conversations and simulations in sales training, emphasizing the critical need for effective practice. Additionally, they delve into the intricacies of branding, the power of authenticity, and leveraging LinkedIn for social selling. Christina's unique background in theater and arts shapes her content creation approach, with authenticity being the driving force behind her success. The episode also provides a behind-the-scenes look at the challenges and rewards of being a podcast host and unveils Christina's mission to highlight and elevate iconic women in tech through her podcast, "Taking the Lead." Overall, the discussion showcases how AI can enhance human capabilities in sales and touches on various aspects of branding, authenticity, and podcasting in the tech industry.
KEY TAKEAWAYS
The importance of focusing on strengths and outsourcing weaknesses for individual and team success.Christina's transition from a sales role to becoming the CEO and Co-founder of Luster, a stealth-mode AI-driven sales training company.The discipline to focus on function over form and the secret sauce of highlighting domain expertise in building a successful product.Christina's decision-making process: quick and passionate with a focus on learning from mistakes.The concept of "buy versus build" applied to skills and the importance of surrounding oneself with brilliant individuals to fill gaps.The revolutionary impact of Luster in providing a solution for effective sales practice at scale through AI-driven simulations.Importance of Branding: Explore the significance of branding in the go-to-market strategy and how it shapes the way people perceive and engage with a brand.LinkedIn as a Social Selling Tool: Delve into the debate about whether utilizing LinkedIn for social selling should be a key performance indicator (KPI) and the various perspectives on this matter.Authenticity in Social Media: Learn why authenticity is crucial in content creation, and how it can be a force for good in both personal and business contexts.Empowering Women in Tech: Gain insights into Christina's mission to change the face of tech from an equity standpoint, featuring the iconic women of tech and providing them with a platform to be seen and heard.QUOTES
"AI should make you a better you so you can be more creative. That is it. And how do I use this incredible technology to enhance the human being and not replace the human being.""Perfect practice is the ability to say, 'I'm about to hop on a negotiation call with a chief technical officer. You get one shot. But guess what? With Luster, you get as many as you need.'"
Connect and learn more about Christina Brady.https://www.linkedin.com/in/christinapbrady/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In the inaugural episode of Season 4 with In The Club powered by Club Colors, we dive into the dynamic world of university licensing and business development with special guests Richard Fairchild and Abby Hirschberg from the University of Utah. We explore the world of brand culture from the evolution of sports team uniforms to the power of gratitude in personal growth, into the importance of differentiation, innovation, and meaningful connections in the brand landscape. Discover the unexpected insights from Abby's fascination with the Donner Party and the unique perspective Richard gained while listening to Gladiator. Get ready for a rollercoaster of brand experiences and personal stories that highlight the exceptional nature of the University of Utah.
KEY TAKEAWAYS
Brand culture sets a brand apart and aligns with its goals.Incremental sales can be achieved through innovative variations in product offerings.Gratitude journaling can be a powerful tool for personal growth and resilience.The Donner Party serves as a captivating historical analogy for survival and prioritization.Experiences, such as tailgates, contribute to the vibrant and spirited culture at the University of Utah.QUOTES
"When it comes to brand culture, first and foremost, it's something that sets you apart from the other brands.""Incremental sales. Is that what you're calling it? Have you coined that phrase?""Gratitude is such a powerful thing. It's amazing how it can change your mindset.""I'm in the 18 hundreds, you guys. I'm in the Donner Party era.""The best thing about the University of Utah is the people on our campus. This campus attracts the best type of people."
Connect and learn more about Richard Fairchild and Abby Hirschberg.Richard’s LinkedIn: https://www.linkedin.com/in/richardfairchild/
Abby’s LinkedIn: https://www.linkedin.com/in/abby-hirshberg-2674092a0/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In the inaugural episode of Season 4 with In The Club powered by Club Colors, we dive into the dynamic world of university licensing and business development with special guests Richard Fairchild and Abby Hirschberg from the University of Utah. Discover the power dynamics of licensing, the importance of collaboration, and exciting initiatives like the Cotopaxi collection and Under Armour partnerships.
KEY TAKEAWAYS
Licensing holds significant power, deciding who gets a license for a university and approving/disapproving artwork.Building foundational relationships with the licensing team is crucial to avoid project disapprovals.Collaboration with well-known brands like Cotopaxi creates excitement and boosts university representation.Innovations like the USS Salt Lake City football uniform highlight the meticulous planning and collaboration involved.QUOTES
"Licensing holds a lot of the power, deciding who gets a license for your university and approving/disapproving artwork.""The licensing team is the middle point to ensure everyone, including athletics and the campus store, is on the same page.""It's about creating experiences and relationships that mean something to individuals.""The licensing team serves as a connector, bridging different parts of the campus together."
Connect and learn more about Richard Fairchild and Abby Hirschberg.
Richard’s LinkedIn: https://www.linkedin.com/in/richardfairchild/
Abby’s LinkedIn: https://www.linkedin.com/in/abby-hirshberg-2674092a0/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In this Sales Leadership Roundtable episode of the In The Club by Club Colors, John Morris, Adam Stoczynski, and Jason Heiss discuss key strategies for businesses and colleges to make impactful decisions in branding, marketing, and client engagement. They emphasize the importance of advising clients on effective spending, stretching budgets wisely, and creating memorable brand experiences. The conversation delves into current market trends, including the rising significance of spatial branding, technology integration, and the value of personalized experiences.
KEY TAKEAWAYS
Effective Spending & Advising: Advising clients on utilizing their budget effectively is crucial, focusing on stretching dollars wisely and emphasizing the value proposition that distinguishes one brand from another.Spatial Branding & Engagement: Spatial branding not only fosters a vibrant workplace but also reinforces brand values, creating engaging environments that inspire employees.Technology Integration & Personalization: Incorporating technology isn't just about automation but enhancing client experiences. Customization and personalization play pivotal roles in engaging and retaining clients.QUOTES
"We are not here to nickel and dime people. We give you our best price first and a ton of service, effort, and advisement.""Nobody wakes up in the morning and goes, 'You know what? I feel like buying coffee mugs.' But there's typically an event, an emotion, an initiative.""Creating an environment where employees want to be is crucial. It's not about going to an event; it's about experiencing something memorable."
Connect and learn more about Adam Stoczynski and Jason Heiss.
Adam’s LinkedIn: https://www.linkedin.com/in/adamstoczynski/
Jason’s LinkedIn: https://www.linkedin.com/in/jason-heiss-2319a8a/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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In this Sales Leadership Roundtable episode of the In The Club by Club Colors, John Morris, Jason Heiss, and Adam Stoczynski delve into the complexities of navigating sales relationships, maintaining consistency, and building lasting partnerships. The discussion covers various aspects, from understanding client core values to adapting to changing market trends, all while emphasizing the importance of being advisors rather than transactional sales representatives.
KEY TAKEAWAYS
Consistency as a Pillar: The first order merely opens the door; consistency in client relationships involves continuous touchpoints, education, and cross-selling to develop relationships and expand business opportunities.Client Education and Adaptability: Clients may have limited perceptions; ongoing education and showcasing unique services/products beyond the initial scope can lead to broader partnerships.Advisory Approach vs. Transactional: Establishing lasting relationships involves being an advisor, understanding client needs, and actively suggesting solutions rather than being solely focused on completing transactions.Understanding Market Shifts: Companies are shifting focus towards sustainability, core values, and building culture, requiring sales teams to align their offerings with these evolving trends.QUOTES
"The first order is just the door opening. Consistency in client relationships is about continuous touchpoints, education, and cross-selling.""It creates a big difference being an advisor versus being a transactional rep.""Earning the first order only provides you a platform to speak. To move further, you have to continue with touchpoints, education, and cross-selling."
Connect and learn more about Adam Stoczynski and Jason Heiss.Adam’s LinkedIn: https://www.linkedin.com/in/adamstoczynski/
Jason’s LinkedIn: https://www.linkedin.com/in/jason-heiss-2319a8a/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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Join John Morris and Ron Moore on this episode of the In The Club by Club Colors, engage in an insightful conversation about client acquisition in the modern workforce. They discuss the importance of human interaction, balancing premium services with mass marketing, challenges in managing a fitness business, the evolution of workforce skills, and the crucial role of relationships in sales and leadership. Ron shares valuable insights into engaging employees, utilizing social media, implementing corporate wellness programs, and the significance of ongoing communication and adaptation.
KEY TAKEAWAYS
Importance of human interaction in client acquisition.Balancing premium services with mass marketing for broader accessibility.Strategies for employee engagement, including social media and corporate wellness programs.Prioritizing relationships, communication, and adapting to evolving workforce dynamics.The significance of understanding customer needs through surveys and feedback.Evolution of workforce skills: from transactional to relationship-focused selling.Future goals: Sophisticated use of technology, co-branding, and aspiring for the CEO position.QUOTES
"Your net worth is your network.""If you're not able to evolve and grow with what the consumer wants and needs and you're not willing to even open up and ask questions, I think businesses will fail.""What builds you is the relationships, but then you get to that point that now we're looking at... What do we do next? ... Talk to some human beings.""The end all be all for me is looking for the head seat of the bus."
Connect and learn more about Ron Moore and his work through the links below.LinkedIn: https://www.linkedin.com/in/ron-moore-b1837812a/
Website: https://www.xsportfitness.com/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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