Episodes
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If you ever feel like your offers arenât selling as well as youâd hoped, todayâs episode is for you! With my guest, Laura Robinson, weâre diving into what you need to be doing to your sales pages in order to get them really working for you, and how you can craft a business and offers around your life and make it work for you! Laura is a marketing mentor for people who sell their expertise online as 1-1 services, courses, memberships and group programs, helping them get comfortable with creating, selling, and marketing their offers, so they can enjoy a comfortable income.
In this episode, weâll dive into:
Switching your course to a membership or vice versa What hands-free income is and how you can find an offer that suits you Lauraâs process to create amazing new offers How to make sure your sales pages are doing the heavy lifting for youIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep158 -
When was the last time you saw some copy that made you feel so bad about yourself or your business, that you just felt completely turned off by it and never wanted to purchase from that person, ever? Probably fairly recently - but there is a movement from a lot of business owners towards ethical marketing, which is marketing that makes your clientâs purchase from you from a positive place, rather than a negative one. Someone who is passionate about this is my guest today - Melissa Esmeralda, a copywriter, marketing strategist, and semi-retired rugby player. She helps coaches, course creators, and online service providers increase their conversions with ethical, science-backed copy that connects with their audience. If youâre ready to shake off those bro-marketing tactics that have been picked up over the years, join us today!
In this episode, weâll dive into:
Why ethical marketing is the way to go for a business that makes you feel good Bro-marketing tactics and why people are being turned off by them The power of words for introverts and why your copy is so importantIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep157 -
Episodes manquant?
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If youâve ever danced on a reel, or felt pressured to create long-form content, or stood awkwardly in the corner of an in-person networking event, youâll know the pressures introverts face to show up in ways that feel inauthentic to them. Just imagine though if you could show up for your business as yourself, through your words and photos, and show the world who you really are without it feeling totally unaligned? Todayâs guest is passionate about helping you to do just that! Sheâs Sarah Wayte, a creative copywriter and brand photographer. Sheâs always been creative, but it took a 20-year paramedic career to work out what she really hated doing and a move halfway across the world to finally do the thing she really wanted to do, and now Sarah Wayte Creative has been her full-time obsession since 2019. Sarahâs all about helping you to express your real, honest self through your words and photos. Youâll love this episode if youâre ready to show the world who you really are!
In this episode, weâll dive into:
Visibility methods to grow your business as an introvert Finding marketing methods that suit you and that you love to use Discovering your brand voice and ensuring it actually matches how you speak Getting comfortable having your photo taken so you can have amazing brand photosIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep156 -
Finding that youâre busy all day, every day, but donât really seem to be getting anything important done or hitting your goals yet? Well, thereâs a chance you could actually be self-sabotaging. Todayâs podcast guest realized she had an underlying fear of success which meant she spent all day caught up in the busywork and never tackling the things that would help her grow. After working through a plan she created to approach this belief, she doubled her revenue in three months. That guest is Giorgia G, a transformational coach, leadership trainer, podcaster, and author. 8 years ago, she packed all her belongings in a tiny pink trolley, booked a one way ticket to London, and off she went to build her coaching business. Since then, she went on to work with 100+ 6- and 7-figure entrepreneurs, business leaders, CEOs, and even award-winning comedians to help them reach their next level of success, double their income, and sell out their programmes - without hustling.
In this episode, weâll dive into:
Why being afraid of not fitting in with others holds us back The reason negative comments affect us much more than positive ones Acknowledging what youâre avoiding and why you need to face it How to celebrate your wins to encourage a positive mindsetIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep154 -
If youâre a service provider, youâll probably know all too well the feeling of working all hours and a complete lack of boundaries when it comes to your clients. Itâs not bad, necessarily - it stems from wanting to provide a great service - but when it leaves us burnt out and struggling to move forward in business, we need to work out why we canât let the âemployee mindsetâ of undercharging and overdelivering go.
Diving into this with me today is Shannon Mattern, a business coach for web designers via the Web Designer Academy and host of the Profitable Web Designer Podcast. She's all about helping ambitious women web designers create freedom, flexibility, financial independence and fulfillment.
In this episode, weâll dive into:
Why we maintain an employee mindset even though weâre our own bosses The importance of raising prices to avoid burnout Why itâs vital to maintain client boundaries Maintaining boundaries with your clients The 12 web designer archetypes and why you should find out yours - even if you arenât a web designerIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep153 -
If your first response when told that you need to share more stories is âbut I donât have any stories! And the ones I do have are way too personal!â then todayâs episode is aimed at you! Thereâs no reason to feel like you need to share wild tales or deep life events with your audience to get them to know you better. In fact, relatable stories can often be the way to go to get your followers or readers to resonate with you and your life more. To help us understand more about how to tell stories that hook people in, Iâm talking to Jennifer DeWitt, a website copywriter and storytelling expert. She supports female founders around the globe to craft value-centric, story-driven content. As a former librarian, Jennifer believes in the power of words, research, and storytelling. Now, she's on a mission to help more business owners expand their impact by harnessing these tools.
In this episode, weâll dive into:
Why your life definitely isnât too boring to share your stories The reasons that pain point marketing is not the way to go any more The importance of building connections and lasting relationships with fellow business owners Why your website is a constant work in progress but should be doing a lot of the heavy lifting for youIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep152
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You know me - Iâm all about keeping things simple. From repeatable systems, to content repurposing, if it doesnât make my life and business easier, I donât want it! Marketing, though, is one of those beasts that we often find ourselves getting totally overwhelmed with. We try to jump on every platform possible, making brand new content daily and when the overwhelm reaches its peak, we drop all of it in favor of our client work. Sound familiar? Todayâs episode is sure to leave you able to move on from this feast and famine cycle! Joining me is Amanda Warfield, a simplicity-focused content marketing and launch strategist + copywriter. She educates creative entrepreneurs on sustainably fitting content marketing into their business, without it taking over.
In this episode, weâll dive into:
How to stop feeling overwhelmed by your marketing The feast and famine marketing cycle and why you end up in it Why consistency isnât what you think it is Business seasons and letting go of what isnât serving you right nowIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep151
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In June 2022, I left social media and went all in email as my main marketing method, and things really couldnât have gone any better - I absolutely love emailing my list! Itâs not a secret, though, that email can feel really daunting and like youâre just speaking to a brick wall. Over the years, Iâve picked up some good tips and techniques that have really helped me to see results from my email marketing, and thatâs exactly what Iâm going to be sharing with you in todayâs episode!
In this episode, weâll dive into:
The features in your email platform you could be using better Using dictation to write your emails Everyoneâs favorite word, consistency A $9 membership that will help make your emails amazingIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep150 -
If I say the word ânetworkingâ to you as an introvert, youâll likely picture a room full of extroverts chatting away, with you standing in the doorway wondering if itâs too late to run away. However, this definitely isnât the only type of networking available to you! Itâs simply a case of trying out a few different types, having a practice and getting comfortable with connecting with others. Joining me to chat about the best ways to make networking easy is Michelle Whyte, the CEO, Chief Etiquette Officer, and founder of Ambiance Special Events. And your business big sis on all things etiquette and connection. She specializes in curating meaningful experiences that bring people together, fostering authentic connections, and celebrating the beauty of human interaction.
In this episode, weâll dive into:
Why introverts and extroverts are actually similar at networking events Tips to manage your energy so you donât get overwhelmed How to politely excuse yourself from a conversation when you want to Finding the type of networking that works best for youIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep149 -
Welcome back to season four of the Introvertpreneur Podcast! I canât quite believe weâve made it to our fourth year, but you know I love my podcast, so Iâve planned some really exciting episodes and batch recorded some already! Weâre kicking off this new season with a recap of last year, so Iâm diving into some of my data from 2023, from my expenses, to email subscriber numbers, to transactions, and more. Iâm also jumping straight into sharing my 2024 plans and intentions and rounding it off with my word of the year and why Iâve chosen it - you might find it surprising!
So, if youâre new here; welcome, and if youâre a returning listener; welcome back - itâs sure to be a year of excitement and I canât wait to share it all with you!
In this episode, weâll dive into:
Sharing my data and numbers from 2023 What I did to slash my expenses by half last year An offering Iâll be retiring this year and why What Iâm looking forward to working on this year My word of the year for 2024If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep148 -
I canât quite believe weâve reached the end of season three of the podcast - it seems only moments ago I started a podcast for a bit of fun and now weâre almost 150 episodes and three years in. Iâm currently planning out season four (please email over any suggestions!), but before then, Iâve got some exciting plans for December. Iâm spilling the tea in todayâs episode, but as a hint, youâll want to get on my email list for this one - just head to my everything page and download a freebie to do so!
Thank you so much for listening over the last three years, and I really hope the podcast has helped you or your business in some way. See you in February for season four!
In this episode, weâll dive into:
Why I love my audience and podcast and why Iâm excited for season four! A small ask of you if you love the podcast as much as I do My plans for the rest of the year and why you need to get on my email listIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep147
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Now that weâve made it through the Black Friday madness, you might be starting to reflect on 2023 as a whole. Itâs definitely been a hard year for a lot of people, from the cost of living crisis to really feeling the impact of a change in buyersâ habits, and todayâs episode is aimed at helping you navigate a way forward when youâre feeling frustrated and just want to give up on everything!
In this episode, weâll dive into:
Whether sales are down this year The impact of the cost of living crisis on peoplesâ buying habits Why 2023 is different from previous years How weâve been a bit burned in the online space in the last few yearsIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep146
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The mindset behind increasing your prices can be a complicated one, and we often fear that weâre going to alienate our current client base if we start to charge more. However, itâs so vital to detach your self-worth from that of your business and your pricing, in order for your business to keep growing. Talking us through the doâs and donâts of raising your rates, finding clients who are right for your offers and setting expectations with them is Natalie Bullen, a sales coach, messaging strategist, and owner of Unapologetic Wealth. As a powerhouse coach and consultant, she positions her clients for wealth by accelerating their revenue with high ticket sales. If youâre ready to earn more, but donât really know where to begin - todayâs episode is the one to listen to!
In this episode, weâll dive into:
The importance of charging enough Moving through the fear of alienating your clients with higher prices Determining what you need from your clients for them to have success Why your worth isnât related to your business or its worthIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep145
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Sales - a vital part of business, but one that so many people hate. If you feel sleazy, icky and gross just thinking of the word, know that youâre definitely not alone! Thankfully, with just a few simple mindset shifts, you can learn to love sales, feel good at selling and actually stop dreading those discovery calls that get booked in!
Todayâs guest on the podcast is Lâareal Lipkins, who is a top B2B sales expert, author of What Top-Performing Salespeople Do Different, and CEO of Lipkins Consulting Group. Since 2009, Lâareal has helped over 10,000 salespeople at companies like Sprint, Lennox, Oracle, Aflac, Wells Fargo, and Indeed close more sales.
If youâre ready to breeze through your discovery calls and look forward to the next one, tune in to todayâs episode now!
In this episode, weâll dive into:
Why selling isnât icky and how to look at it as a value exchange Whether introverts or extroverts make better sales people (you might be surprised!) How you can learn to feel more comfortable when selling on a discovery call The sales process and how to meet your audience where they areIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep144 -
If youâve been in business for any length of time, youâll have heard the phrase âbe consistent with X, Y, Zâ. And, so often we find ourselves scratching our heads at this, because it doesnât really explain much to us! After all, consistency is different for everybody and so my guest today is going to be discussing with me all about finding the level of consistency that works for you, the content types that make you feel good and leading a life-first business!
My guest today is Britney Gardner, host of The Know, Like & Trust Show podcast and creator of the Uncommon Content framework. Britney helps established solo-ish business owners craft evergreen content that nurtures an always-ready pipeline with measurable, effective content plans.
If youâre ready to (finally) find out how to consistently release content - jump in to todayâs episode!
In this episode, weâll dive into:
Different types of content creation and finding the one that works best for you and your life Discovering your level of consistency based on the time you have and creating the plan to match Why unsubscribes are a good thing and how to filter out your audienceIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep142
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I love nothing more than finding another business owner who understands how hard it can be to run a business as an introvert when the whole world is shouting at you to hustle, have no boundaries and even âdo video!â. In this episode, Iâm talking about all things introverts love - running a business that works for you, using automations to save time and energy, and sticking to your principles and boundaries.
This episode is also going to be shared on Amyâs podcast, too! If you donât yet know Amy, she is a self proclaimed chaos coordinator. Sheâs the founder of The Moms on a Mission Community, a community of mom owned businesses that believe in the power of collaboration, sharing their strengths and that community over competition always wins. In addition, she is the host of The Motivated Mompreneur Podcast and is a business mentor for moms. Amy is here to empower you with the tools you need to design a thriving business around your life.
If youâre ready to hear some behind the scenes wisdom of running an introvert-friendly business, tune in now!
In this episode, weâll dive into:
Hustle culture and working 24/7 How to use automations and growing your team to save you time and energy Creating a business that works for you and allows you to be authentically yourself Setting boundaries with yourself and others to support you to run your business effectivelyIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep140 -
2023 has genuinely been like no other Iâve experienced since I started my business 17 years ago - with the cost of living crisis and the summer slump being so much worse than normal, this year I really did think I was going to quit my business. Spoiler alert - I didnât! Wondering how I managed to shift my mindset so that I was able to keep on going? In todayâs episode Iâm opening up and sharing why I felt like this year has been so hard, how I refocused and managed to move forward. Are you feeling like giving it all up? Jump in to todayâs episode for an honest take on how my business has been going this year and how Iâve been feeling.
In this episode, weâll dive into:
Whatâs been happening in 2023 thatâs been a struggle Zooming out to look at the bigger picture of my business My new mantra that Iâve adopted to get me through any future slumps What I did to get myself out of this slump and stay in businessIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep139 -
When I find a guest who loves productivity tips as much as me, the result is always a totally amazing conversation! Todayâs podcast is extra special though, as our guest still works her full-time job as a Spanish teacher while maintaining balance with running her coaching business on the side. My guest is Lindsay Dollinger, a womenâs business coach, podcast host of the Purpose and Pixie Dust podcast, high school Spanish teacher, rescue dog mama, and Disney lover! She helps women with productivity and strategy to grow their businesses while also working full-time. If youâre wondering how Lindsay manages to fit it all in, and how you can do the same - this episode is filled with golden nuggets you can take away and implement straight away.
In this episode, weâll dive into:
Maintaining balance when running a business and working full-time Productivity tips you can easily start to implement Why itâs so important to plan ahead and set boundaries for your own wellbeing Using tech and automations to save time every dayIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep138 -
Previously, I released a podcast episode where I did a round up of all my favorite business tools, and I got a lot of questions about Pabbly Connect - my automation tool, and a Zapier alternative. So, todayâs episode Iâm going deeper and talking you through why Iâm using it over Zapier and some specific workflows so you can see how it really works inside my business! I really do love using it in so many different ways, and it saves me so much time and effort that I wouldnât be without it now! Dive into todayâs episode to hear more about this amazing tool.
In this episode, weâll dive into:
Pabbly Connect vs Zapier and why I made the move Figuring out what you need to automate in your business The automations Iâve implemented in my business for group coaching, Pinterest and ClickUp using Pabbly ConnectIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep137 -
I left Instagram a while ago now and it was honestly one of the best things I could have done. No more pressure to post for the sake of it, no more random engagement and no more backlog of DMs to reply to! I donât feel there are lots of us around who are totally happy having let go of some form of social media for business marketing, so when I recently connected with Robyn at a summit we were speaking on and discovered she had also left social media, I knew I would love to have her on the podcast.
Dr. Robyn Graham who the founder and owner of Robyn Graham, LLC, and the creator of the Purpose to Resultsâą Method. With an emphasis on mindset, strategy, and action for one-stop business growth coaching, she helps entrepreneurs leverage their God-given gifts to grow businesses for a lifetime of limitless earning potential and have a meaningful impact without an emphasis on social media.
I hope todayâs chat inspires you to take a step back from social media if that is what youâre feeling pulled to do - thereâs really not much to lose if you implement the other business growth strategies we discuss in todayâs episode!
In this episode, weâll dive into:
Why itâs important to have an SEO strategy Email marketing and why storytelling is so good What we didnât like about social media and why we left Being authentic in front of your audienceIf you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Check out the full show notes and resources mentioned at thetarareid.com/ep136
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