Episodes
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This week on Jake & JZ, we talked about:
What Why How, our simple framework for great marketingHow successful companies apply this framework… or don’t! We compared Oura, Fathom, Playdate, Fletch, Meta Quest, and Apple Vision ProHow Nintendo redefined not just themselves, but the entire video game marketWhy founders should start with the story and differentiation, not the productThe Startup Wayback MachineA great book: Pattern Breakers by Mike Maples JrA great article: The Idea Maze is a Useless Idea by Cedric ChinTaking action to generate informationHowever, we did NOT talk about the election 😉
📩 Get an email about every episode at JakeAndJZ.com
💸 Learn more about our seed fund at Character.vc
🥸 Find Jake on LinkedIn and X
🤠 Find JZ on LinkedIn and X
Chapters
00:00 Nintendo zags when the world zigs
04:49 Character Labs
05:34 What-Why-How Framework
09:18 The Importance of a Clear Story
12:28 Examples of the 'What, Why, How' Framework in Action
21:39 Crafting Clear and Compelling Messaging
23:47 More What-Why-How Examples
33:32 Apple Vision Pro vs Meta VR: Marketing
43:47 Lessons from 'Pattern Breakers'
50:47 Challenging the Idea Maze -
This week on Jake & JZ, we talked about:
Advantages of remote vs IRL work for startup teamsCharacter Labs, our sprint program for pre-seed foundersWhy some founders feel anxious when they aren’t writing codeOur first exit of a Character portfolio company (Reclaim was acquired by Dropbox)The ongoing quest for a distraction-free phone (Jake ordered the Lightphone III)The story of Nintendo on the Acquired podcastBit Timer, a nice timer for iPhoneAnd much more📩 Get an email about every episode at JakeAndJZ.com
💸 Learn more about our seed fund at Character.vc
🥸 Find Jake on LinkedIn and X
🤠 Find JZ on LinkedIn and X
Chapters
00:00 Jake’s Sketchy Business Expense
06:39 Introducing This Podcast
08:10 Character Labs
10:24 Even More About Character Labs
22:11 The First GPU? Maybe?
23:17 In-Person is Special
25:38 Geographic Memory
36:25 Dropbox Buys Reclaim
40:18 How We Invested In Reclaim
42:11 That One Really Long Taylor Swift Song
42:35 Reclaim’s Multiplayer Sprint
43:35 Sort of a Magic Recipe
44:06 JZ Needs a Decent Timer App
49:46 $17 Per Week?!
51:56 Jake Talks About Nintendo For A Long Time -
Episodes manquant?
