Episodes
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Pearson, S. (2024). Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising. Journal of Current Issues & Research in Advertising, 45(3), 357–367. https://doi.org/10.1080/10641734.2024.2382208
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Sussman, K. L., Looi, J., & Park, H. (2024). Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch. Journal of Current Issues & Research in Advertising, 45(3), 339–356. https://doi.org/10.1080/10641734.2024.2383695
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Episodes manquant?
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Kim, H., Jeon, G., & Chung, J. Y. (2024). Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory. Journal of Current Issues & Research in Advertising, 45(3), 320–338. https://doi.org/10.1080/10641734.2024.2378349
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Häglund, E., & Björklund, J. (2024). AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data. Journal of Current Issues & Research in Advertising, 45(3), 301–319. https://doi.org/10.1080/10641734.2024.2334939
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Shin, S., Jiang, Z., Lim, R. E., & Lyu, J. (2024). Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions. Journal of Current Issues & Research in Advertising, 45(3), 282–300. https://doi.org/10.1080/10641734.2024.2366173
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Windels, K., DuBosar, E., & Mueller, S. (2024). Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities. Journal of Current Issues & Research in Advertising, 45(2), 257–275. https://doi.org/10.1080/10641734.2024.2303072
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Vargo, C. J., Hopp, T., & Agarwal, P. (2024). Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit. Journal of Current Issues & Research in Advertising, 45(2), 242–256. https://doi.org/10.1080/10641734.2023.2301621
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Battocchio, A. F., Yang, J., Dong, C., Bertellotti, E., Joo, E., & Teran, C. (2024). “Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses. Journal of Current Issues & Research in Advertising, 45(2), 219–241. https://doi.org/10.1080/10641734.2023.2291778
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Ahn, R. J., Nelson, M. R., Eales, L., Da Silva Cherubini, F., Simenec, T. S., Ali, A., … Ferguson, G. M. (2024). Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents. Journal of Current Issues & Research in Advertising, 45(2), 196–218. https://doi.org/10.1080/10641734.2023.2271937
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Mizukoshi, K. (2024). Corporate Account As a New Endorser Developing Parasocial Relationships with Customers. Journal of Current Issues & Research in Advertising, 45(2), 179–195. https://doi.org/10.1080/10641734.2023.2255249
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Richards, J. I. (2024). The Lost History of the American Academy of Advertising. Journal of Current Issues & Research in Advertising, 45(2), 141–178. https://doi.org/10.1080/10641734.2023.2274355
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Yoon-Joo Lee, Eric Haley & Yuanyuan Shang (2024) Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy, Journal of Current Issues & Research in Advertising, 45:1, 88-111, DOI: 10.1080/10641734.2023.2252025
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Kathrynn Pounders, Deena Kemp & Lindsay Bouchacourt (2024) We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising, Journal of Current Issues & Research in Advertising, 45:1, 71-87, DOI: 10.1080/10641734.2023.2248219
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Gunwoo Yoon (2024) No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research, Journal of Current Issues & Research in Advertising, 45:1, 43-70, DOI: 10.1080/10641734.2023.2246049
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Joyce M. Wolburg & Eric Haley (2024) Communicating with College Student Nondrinkers: Using the Six-Segment Message Strategy Wheel to Create Advertising Messages That Resonate, Journal of Current Issues & Research in Advertising, 45:1, 22-42, DOI: 10.1080/10641734.2023.2242900
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Eunseon (Penny) Kwon, Tae Rang Choi & Liang Ma (2024) Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram, Journal of Current Issues & Research in Advertising, 45:1, 1-21, DOI: 10.1080/10641734.2023.2236176
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Carolyn A. Lin & Louvins Pierre (2023) The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention, Journal of Current Issues & Research in Advertising, 44:4, 542-565, DOI: 10.1080/10641734.2023.2223240
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Yoon-Joo Lee, Huan Chen & Eric Haley (2023) Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China, Journal of Current Issues & Research in Advertising, 44:4, 517-541, DOI: 10.1080/10641734.2023.2220012
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Evgeniia Belobrovkina & Shelly Rodgers (2023) COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory, Journal of Current Issues & Research in Advertising, 44:4, 497-516, DOI: 10.1080/10641734.2023.2218456
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