Episodes

  • Do you ever feel like sales has lost its human touch? Don't miss our enlightening conversation with internationally renowned podcast host, business coach, and author Patrick Kagan, who sheds light on this issue. We discuss his insights on how sales has become robotic and the importance of finding and maintaining our unique selling propositions to differentiate ourselves from the competition. Patrick also shares valuable information about the training offered by the National Association of Sales Professionals and why differentiation is both the number one most important skill and the most neglected in professional development.

    Together, we explore the power of practicing consistency, commitment, and patience to make differentiation a standard in our sales approach. We dive into the world of proper intent and how it can help us make the right decisions, and how using hate and fear as motivators can fuel our growth. Additionally, we discuss the importance of introspection and Peter Drucker's quote, "What you measure, you can improve." This episode is filled with actionable advice and valuable insights on becoming a standout sales professional through the art of differentiation, so tune in and discover the secret sauce to separate yourself from the competition!

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  • In this episode of the "Leads to Growth" podcast, host Chris McCoy speaks with Don Colliver, a teacher of public speaking courses and an expert in improv clown and sketch comedy.

    Don shares his experience and tips on how to add humor to presentations while maintaining professionalism and authenticity. He emphasizes the importance of authenticity and vulnerability in connecting with an audience and suggests using personal stories and engaging in activities to build rapport and increase engagement.

    Don also shares an exercise that can help build awareness and audience engagement. Chris and Don agree that awareness is everything and encourage listeners to engage in Don's practice routine for presentations.

    Time Stamp:
    How Don Colliver got started [00:01:11]
    Don shares his journey from being a television producer to becoming a host clown of a show for Blue Man Group and how he brings his comedic skills to Fortune 500 companies.

    Using pattern interruption in comedy [00:03:18]
    Don explains how pattern interruption is the foundation of comedy and how it can be used to engage and connect with an audience, especially in trade shows.

    Adding humor to presentations [00:05:10]
    Don advises on how to add humor to presentations without compromising professionalism and authenticity, including making fun of oneself and using the rule of three to create a pattern and break it.

    Clown Presence [00:09:27]
    Don Collier explains the concept of clown presence in public speaking, which involves being authentic and vulnerable while engaging with the audience.

    Engaging the Audience [00:10:39]
    Don shares tips on how to engage the audience during virtual presentations, including acknowledging specific individuals, telling personal stories, and using activities.

    Low-Stakes Practice [00:17:46]
    Don suggests low-stakes practice as a way to overcome nervousness in public speaking, such as delivering short presentations in Toastmasters or at work.

    Awareness is Key [00:19:19]
    Chris and Don discuss the importance of awareness in public speaking, including how to control physiology, attitude, and focus.

    Feeling the Vibe of the Room [00:22:39]

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  • Welcome, to a fresh episode of the Leads to growth podcast, a podcast made for professional salespeople by professional Salespeople!

    Today we’ve Lorraine Ball, Marketing Strategist Host of More than a Few Words, with us and it was an eye-opening experience—how you can take advantage of user-generated content to close more and more deals…

    Show Notes…

    🔥Why you close more deals using social proof
    🔥How to encourage and enable your customers to generate content
    🔥Content tips that engage your customers.

    Follow these timestamps for more action…

    💫Show Introduction [0:02]

    💫 What is User generated content [01:23]

    💫Clever way of Lead Gen [03:55]

    💫 Why you should lead with value first approach [09:45]

    💫Learn more about user generated content and double conversions [22:57]


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  • Ever wondered, how you can stand out as a salesperson?

    Learn 3 ways to stand out as a salesperson…

    Welcome, to the fresh episode of Leads to growth podcast, a podcast made for the winning salespeople by the strong sales leaders!

    Today, we’ve Roy Osing, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business with us spilling the beans on how to stand out as a salesperson…


    Show Notes…

    🔥How not to be a flogger

    🔥How to Create your only statement

    🔥Create a cravings manual

    Follow these timestamps for more action…

    💫Show Introduction [0:02]

    💫 How to shine in a competitive space [03:03]

    💫How to attract right kind of clients [06:28]

    💫How can you differentiate yourself or find a way to differentiate yourself [18:11]

    💫 Outro [31:15]

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  • Do you believe that mindset is the #1 Deciding Factor for success?

    We usually find ourselves pondering over this question—is mindset the deciding factor between a winner or a loser. Let’s get more clarity on this topic…

    Welcome, to the fresh episode of Leads to growth podcast, a podcast made for the winning mindset salespeople by the strong sales leaders!

    Today, we’ve Vena Sterling, Leadership Consultant for Leadership Research Institute, with us who’ll open new horizons for us and would help us become a strong mindset person…

    Show Notes…
    🔥Why the gig economy is providing more opportunities today than ever.
    🔥What inclusive leadership really looks like and how to achieve it.
    🔥How transparent data can support your transformation.

    Follow these timestamps for more action…

    💫Show Introduction [0:02]

    💫 How women entrepreneurs are making businesses grow [2:22]

    💫 Why committing to your ideas is a sure shot way to build a fortune [6:44]

    💫 How getting feedback is the key to hone your leadership skills [11:55]

    💫 How data helps you navigate through the easier route [21:24]

    💫 Outro [26:40]

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  • How masterminds and training can boost a salesperson’s career tenfold…

    The question every salesperson asks themselves at some point is how can I break into that next level of sales and success? And that’s the question we set out to answer...

    Welcome, to the fresh episode of Leads to growth podcast, a podcast made for the salespeople by the salespeople!

    Today, we have Benny Kenndy, President and Global Sales Leader for The Armor Shop and NASP CMSP graduate, with us who’ll be sharing how training and masterminds changed his career forever…

    Show Notes…

    🔥How Benny turned "getting fired" into "ownership" at his next role.

    🔥What role did sales training play in that process?

    🔥The difference between internal and external motivation.

    Follow these Timestamps for actionable tips…

    💫Show Introduction [0:02]

    💫 What to do when you hit a rock bottom, Benny’s story [01:17]

    💫How to play with your strengths to bounce back from hitting rock bottom [09:29]

    💫 Internal Motivation vs external push [17:55]

    💫Outro [21:57]



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  • Double your sales conversion by changing your B2B messaging NOW!

    Learn about world-class sales presentations and conversion secrets by the juggernaut himself. Tim Pollard doubles sales presentation conversions for 100% for his clients and he shares the psychology and structure for you to do the same.

    If you missed last weeks episode, check it out here!

    Here are the secrets you can expect to learn from this episode…

    🔥What does world-class messaging look like

    🔥How is this tied to the brain science of how we consume information

    🔥Why this messaging can double your presentation conversions

    Follow these Timestamps for actionable tips…

    💫Over the shoulder a good sales message structure [35:26]

    💫Outro [42:31]

    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

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  • Welcome to the 56th episode of the Leads to Growth podcast, the show where we share hot, juicy, and actionable tips to take your SALES skills to the next level!

    Today we have the first half of Tim Pollard, CEO of Oratium, interview. He is known for his ability to double conversions for clients like Disney, Salesforce, and Harvard Medical school.

    Let’s welcome him on the fresh episode of the Leads to Growth podcast and he literally spellbound us with the information he shared and HOW he shared it!

    Could be our most valuable B2B podcast of the year...

    What you can expect to learn from this episode…

    🔥How to double your sales presentations conversions.

    🔥3 most common mistakes made in sales presentation

    🔥Why is ”relatability” the most important, yet most misunderstood aspect of sales messaging

    Follow these Timestamps for actionable tips…

    💫Show Introduction [0:02]

    💫What messaging in world of sales mean [01:13]

    💫Why your customer should relate to your story [3:31]

    💫Three mind boggling observations [15:32]

    💫Trust Messaging and sales effectiveness [19:07]

    Stay tuned for part 2 next week...

    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

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  • Welcome to the 55th episode of the Leads to Growth podcast, the show where we share hot, juicy, and actionable tips to take your skills to the next level!

    Today we’ve Mike Maynard on the fresh episode of the Growth podcast and we really had a fun time chatting about lead generation.

    What you can expect to learn from this episode…

    •How he turned a technical career, into a sales career into a marketing career.
    •Why Sales needs Marketing more than ever and vice versa
    •How Salespeople can leverage marketing content to win more deals

    Follow these Timestamps for actionable tips…

    Show Introduction [0:02]

    Why learning marketing is important [02:38]

    How sales and marketing goes hand in hand [10:01]

    How salespeople can leverage marketing to generate more leads [16:55]

    Outro [28:45]

    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

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  • Welcome to the 54th episode of the Leads to Growth podcast, the show where we share hot, juicy, and actionable tips to take your skills to the next level!

    Today’s guest is Ryan Tansom, Co-Founder of Arkona, Host of Intentional Growth Podcast he really dropped some value bombs during the episode. “ Our brain is still struggling to be able to register. This episode was filled with actionable tips with golden nuggets to Turn Your Business Vision Into A Reality

    What you can expect to learn from this episode…

    •Create Intentional Growth For Your Business
    •Get Better at B2B Sales by understanding prospects' real financial targets.
    •Turn any business experience into expertise.

    You’d Regret missing these actionable tips, Timestamps!

    Show Introduction [0:02]

    An inspiring story to help you uncover your why and be successful [04:14]

    Common mistakes you should avoid at any cost [09:35]

    Dealing Imposter syndrome and business wisdom [20:49]

    The success trilogy [27:45]

    Outro [35:45]

    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

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  • Welcome to the 53rd episode of the Leads to Growth podcast, the show where we share hot, juicy, and actionable tips to take your skills to the next level!

    Today’s guest is Stacey Hall, Author of 3 #1 Global Best-Sellers. And she really blew our mind with the amount of information she shared on—Is Your Comfort Zone Really The Best Place To Sell From?

    What you can expect from this episode…

    The Misconception of Your Comfort ZoneUnderstand the Formula of Like, Trust and RespectWhy Conversation Win over Presentations

    You’d Regret missing these actionable tips, Timestamps!


    Show Introduction [0:02]

    What’s identifying from internal place means and how it can help you push beyond limits [04:47]

    4 Laws of Focus [10:33]

    Why you should stop giving sales presentations instead…[15:56]

    How you can get your hands on a premium training on 8 steps to sales [19:39]

    A beautiful take on comfort zone and quiet quitting [27:24]

    Outro [36:55]

    What do you think of this episode? We would love to hear your thoughts on this episode, so please leave a comment below.

    If you’re interested in exploring how you can improve your sales techniques, you’d love taking those really detailed quick assessment: https://www.nasp.com/the-growth-quotient/

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  • Welcome to the 52nd episode of the Leads to Growth podcast, the show where we share hot, juicy, and actionable tips to take your skills to the next level!

    Today’s guest is Madelyn Dunlap, Business Development Strategist at Rewind Group. And she really blew our mind with the amount of information she shared on a sensitive topic that nobody likes to talk about — What are the 7 stages of business growth?

    What you can expect to learn from this episode…

    How Passion and Training can replace experienceThe 7 Stages of GrowthThe Non-Negotiable Rules of Business Development

    You’d Regret missing these actionable tips, Timestamps!

    Show Introduction [0:02]A wild story, how a law student ended up making a fortune with sales [0:50]Seven Stages of Growth [11:44]Business Development Strategies [23:26Why vulnerabilities help you grow and make progress [33:22]Outro [38:24]

    What do you think of this episode? We would love to hear your thoughts on this episode, so please leave a comment below.

    If you’re interested in exploring how you can improve your sales techniques, you’d love taking those really detailed, quick assessments.

    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

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  • Download now and listen to the secrets of the revenue attribution model.

    Most business uses email as their primary communication channel with their prospects and customers. As email has been tried, tested, and proven to work.
    But have you thought of using text messages?

    In this episode of Leads to growth podcast, you’re going to learn how messages can prove to be the next big thing or how businesses can use text messages to improve their profits.

    Today’s guest is Aaron Weiche, Co-Founder and CEO of LeadFerno. In this episode, Aaron discussed how text messages are outperforming emails by a huge margin. How text messages help in providing a great customer experience.

    Glimpse of the episode…

    Why and how text messages get a massive 95% open rate within just 3 minutes of sending.How to create text messages a 2-way communication channel to provide excellent customer experience.How to close more deals using text messages.

    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

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  • This episode of the Leads to Growth Podcast features Anna Frazzetto, CRO of Kore1, Staffing Industry Analysts Top 50 DE&I Influencer; Global 150 Powerful Women.

    4 Actionable Takeaways From Anna Frazzetto:

    1) Why are recruiters with great sales skills highly paid?

    2) How recruiters represent their company and how sales skills help in portraying a great image of the company.

    3) How recruiters’ skills of asking good questions leads to weed out best from the rest. And how sales skills help you in framing the right questions.

    4) Some intuitive insights from the staffing and recruiting industry.

    Listen to this podcast episode and grow your sales career tenfold.

    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

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  • Do you know what revenue attribution means? No worries. If you don’t know, just listen to us and 2X your chances to close a deal.

    So, revenue attribution—is a method that connects different data sets to determine exactly which forms of marketing are resulting in revenue.

    Sounds good!

    But do you exactly know how it’s different from traditional conversion tracking…
    B2B businesses have a complex selling process.

    The sales process takes months, has higher ticket values, has sophisticated pathways, and involves multiple decision-makers.

    Clearly, traditional conversion tracking alone won’t cut it. Therefore, we need marketing and revenue attribution.

    And this revenue attribution model is so powerful that it directly impacts user experience.

    You know user experience is the ‘KING’ for improving conversions.

    Curious about how revenue attribution can impact user experience…

    1. By identifying high-value points—By identifying which touchpoints contribute the most to your customer journey, you can focus your resources on making these points as user-friendly and accessible as possible.
    2. Modifying Sales Path—You can use attribution modeling to identify your longest and shortest pathways to a sale.

    Not only this, the revenue attribution model helps sales and marketing teams to collaborate and create massive results for the company.

    You already know that when sales and marketing teams work together (it’s a lethal combo) and your chances of closing your deals just doubles.

    Wanna learn more about the revenue attribution model…

    Steffen Hedebrandt, Co-founder/CMO of Dreamdata.io, spills the beans and reveals all his secrets on how the revenue attribution model works and doubles your chances of closing a deal.

    You can pick his brain by listening to this amazing podcast episode.

    Download now and listen to the secrets of the revenue attribution model.

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  • Do you get heebie-jeebies when entering a negotiation? Do you get nervous that what you want will not match what the other person wants to give? After all, for someone to win🥳, someone else has to lose😢, right?

    During negotiations, a lot is on the table. Profits and closed deals are only a part of the desired outcome. Long-term relationships are the main goal because that ensures that you get long-term business opportunities.

    As a Sales professional/leader, it’s essential to learn how to navigate during negotiations effectively. During negotiations, a lot is at stake; profits, deals, relationships, etc. But if you come armed with the right skills, it’s easy for you to win, which would be cool, right😉?

    In this episode, we are hosting Mark Raffan-Recognized Expert on Negotiation
    Topics covered:
    🌞The illusion of Win/Win
    🌞How to prepare for negotiations
    🌞What Skills can help you Negotiate better

    Would you like to know what negotiation skills can give you the desired outcome? This is for you. Download now and listen later or listen now.

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  • How do you convince people to buy from you?

    Since birth, stories have been embedded in us through books📚, grandparents, cartoons,🎦 TV Shows🎥, etc. With this in mind, we interpret the world the same way. We tend to create stories from our own life experiences or from what we hear from others.

    Human minds remember, connect bits and pieces of experience into a story, and understand. Stories are how we remember. Storytelling sets vibrant brands apart from simple businesses.

    Storytelling is an art that needs creativity, vision, skill, and practice. It’s not something that you can ace in one sitting or after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right?

    In this episode, we are delighted to have David Hutchens of Coaching For Leaders teach us about storytelling.

    We discuss:
    🏮The difference between novel, continuity, and transition Stories
    🏮Novel: Narrative prose is meant to entertain and tell a story

    Fact is, you're probably telling yourself a story right now😀, and hopefully, it's a tale about how to incorporate storytelling into your Sales strategy☺️.

    This episode will help you understand the value of stories, types, and how to tell them in ways that demand attention. Grab your headphones🎧 and take notes📒.

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  • Most sales teams have multiple tools and technologies that they use daily. LinkedIn is one of the most valuable tools for social selling. It has a variety of great features that help businesses find and target the right prospects.

    In this episode, Chris talks to Mike O'Niel - 2 x Forbes Top 50 Social Influencer

    We discussed:
    ♟️How to build a quality lead list and the biggest mistakes most make
    ♟️Ways that you can stand out and attract the right prospects on LinkedIn
    ♟️Lead scoring and how to manage it all on Sales Navigator
    ♟️How to take the perfect LinkedIn Picture

    With Sales Navigator, you can smoothen the prospecting process using filters that align with your buyer personas.

    This powerful tool can help you create a more personalized engagement and relationship with your prospects/customers.



    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

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  • The real estate market is always evolving and provides opportunities to earn a residual income as well as a flexible lifestyle. Whether you are in mortgages, a real estate agent or flipping houses, influence and sales skills always are always an asset.

    In this episode, Chris talks to Joe Rockey Jr-Founder of Rockey Real Capital about his success in the real estate business as well as;
    🎓Why Certified Sales Skills can give you an advantage flipping houses
    🎓How to incentivize your employees and partners with profit sharing
    🎓Why empowering your team leads to more freedom for you

    Today, it takes more than hard work to excel in the market. Ongoing training and a thirst for unending knowledge foster your growth as a salesperson. Success in sales depends on how you nurture specific skills and qualities.

    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

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  • Would you like to know how you can land opportunities of 6-7 figures?

    Of course, right😉? With the right approach, persistence, and strategies, who knows what can happen☺️ Or Maybe you would rather outsource the work to the pro’s?

    With the rapid growth📈 of industries and technology, consistently landing opportunities like this requires, as Liam Neeson says in Taken, “a special set of skills”. Therefore, it’s important to use proven tactics that will produce real results.

    In this episode, Chris interviews Christian Banach-Principle and CRO for Christian Banach Agency.

    In this episode you will learn::
    ♣️ Business Development Strategies to sell to agencies and Martech companies
    ♣️ To leverage education and awareness to get the deal
    ♣️ Why prospecting is useless if you don't nurture the relationship

    If you are selling to agencies and martech companies, listening to this podcast can help you analyze some areas and see where there's room for improvement. Remember, “Action is the universal language of success." Steve Maraboli

    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

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