Episodes
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Unlock the secrets to identifying and overcoming campaign fatigue to ensure your advertising efforts hit the mark every time! Have you ever wondered why your ad performance dwindles despite a perfect start? Tune in as I help you navigate maintaining a healthy ad that your audience is excited to see!
In this episode of Market, Scale, Grow as we chat about...
✨ Understanding campaign fatigue and how to identify it
✨ Managing Frequency and the impact of audience size
✨ Three recommendations to fix campaign fatigue__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners? Join me as I navigate the intricacies of running ads to lead magnets and the debated necessity of incorporating a tripwire.
In this episode of Market, Scale, Grow as we chat about...
✨ the necessity of tripwires (or are they really necessary?)
✨ the value of tripwires
✨ the importance of lead generation in a marketing strategy
✨ strategically planning for growth and scaling__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Episodes manquant?
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Unlock the secrets to amplifying your brand's voice and reaching an expansive audience with our latest episode. We'll guide you through the essential strategies of diversifying your marketing approach, mastering platforms like podcasts, blogs, social media, and email to ensure you're not just heard but remembered. Learn the art of repurposing content efficiently, managing tasks based on impact, and gracefully balancing your marketing goals, especially when flying solo. Whether you're a fan of YouTube's searchability or prefer the intimacy of podcasting, we've got insights that cater to your strengths and help you build a robust marketing plan that resonates.
Discover how creating long-form content like podcasts or YouTube videos can provide high-value offerings to your audience, establishing trust and expertise in your field. Explore the realm of content repurposing to enhance your presence on search engines and why sharing your knowledge freely paves the way for nurturing lasting relationships. Through personal stories and proven strategies, we illustrate why convenience and expert insights often triumph over DIY efforts. Plus, unravel the potential of a strong email strategy to keep your audience engaged and connected. Join us on this journey to expand your reach and deepen your connection with your audience.__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Let's transform your understanding of Facebook's tracking tools including pixels and Meta’s Conversion API! These tools often feel very complicated and even unnecessary. But I want you to know they can be very powerful and make a huge difference in your marketing... Even if paid ads aren't your current focus!
In this episode of Market Scale Grow, we'll cover...
✨ exactly what the pixel is and why it isn't really that scary
✨ why the pixel is important
✨ a little bit about the Conversion API and how to decide what's best for you__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Ever wondered if you're wasting your time and money on Facebook ads? Learn how to make smart choices in creating your marketing plan. Do you even need to be running ads?
In this episode of Market Scale Grow, we'll cover...
✨ the absolute basics to cover before even considering ads
✨ 3 things to have in place to ensure success beyond your ads
✨ the exact types of ads I recommend you run__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Could your landing page be sabotaging your conversion rates? This episode of Market Scale Grow uncovers the five most common mistakes that can impact your efforts and leave your conversion rate suffering! From hidden buttons to too many choices, there are suggestions anyone can implement to unlock the full potential of their landing page!
In this episode of Market Scale Grow, we'll cover...
✨ the difference between long and short landing pages
✨ 5 mistakes that have a huge impact on landing page results
✨ how I suggest you go about fixing these to grow your results!__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success!
In this episode of Market Scale Grow, we'll cover...
✨ a simple yet critical mistake we made
✨ the power of a testing protocol that helps you identify issues
✨ the order we troubleshooted through the different issues__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Consistency is the backbone of a successful marketing strategy. Learn how to master both macro and micro consistency to elevate your brand’s presence and engagement.
In this episode, I share...
✨ essential insights on maintaining a reliable marketing plan
✨ the importance of quality over frequency
✨ the components of macro consistency and micro consistency
Understand what consistency looks like for different aspects of your marketing plan, whether through community building, email marketing, or long-form content such as blogs, podcasts, or videos will ensure your efforts are both impactful and sustainable.__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Can a simple, low-cost offer transform your marketing strategy? Discover the potential of tripwires in this Saturday strategy session, where I break down this powerful tool that can help offset ad expenses and grow your email list.
In this episode, we'll cover...
✨ the essentials of tripwire pricing
✨ the inclusion of bumps and one-time offers
✨ how this technique compares to self-liquidating offers (SLOs).
Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights that could revolutionize your approach.__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Discover my favourite brainstorming exercise that sets the stage for an effective marketing strategy. In this episode, I will help equip you with an innovative set of tools to elevate your marketing efforts and give you simple, actionable steps to improve your marketing strategy over the next 3-6 months.
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Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
What if you could keep your long-form content fresh and engaging without feeling overwhelmed? Tune in to this episode of Market Scale Grow as I return after a six-week hiatus with actionable strategies for consistently producing valuable long-form content. Learn my methods for generating ideas from various sources and discover how to balance providing quality information that is also clear and actionable.
In this episode, we cover:✨ Content Creation Process [01:36]
✨ Ensuring Useful and Tangible Content [05:35]
✨ Tips for Avoiding Burnout [08:59]
✨ Personal Life Update [13:34]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
With longer buying cycles and lower trust levels, turning leads into customers has never been more challenging. In this episode, we’ll discuss managing your expectations by understanding key metrics like audience size, growth rate, and engagement levels. Learn how patience and effective audience nurturing can lead to increased sales, and discover the importance of setting realistic goals based on industry standards.
In this episode, we cover:✨ Understanding the Shift in Buying Cycles [00:47]
✨ Managing Expectations and Engagement [02:20]
✨ Building Patience and Nurturing Leads [04:33]
✨ Effective Market Research and Client Retention [07:29]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Ready to master the art of scaling your ads quickly and effectively during a launch?
This episode shares action steps for both vertical and horizontal scaling to ensure you're able to increase your budget and maintain the success you began with! We'll also dive into additional tips to ensure your budget goes as far as possible... plus a MUST do tip in the event your launch ads underperfom from day one.
Don't miss out on this Saturday Strategy Session!
In this episode, we cover:✨ Setting Up Your Ad Launch [00:41]
✨ Boosting Your Ad Spend the Smart Way [02:33]
✨ Pro Tips for Fast Ad Scaling During a Launch [06:31]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Balancing work and family life during summertime can feel like a high-wire act without a safety net. In this episode, I share my personal experiences and strategies for maintaining marketing momentum amidst summer breaks and maternity leaves. You'll hear firsthand how I've navigated the challenges of pausing initiatives like podcasts, yet found ways to keep the business pipeline flowing. If you've ever wondered how to manage your marketing efforts without losing traction during busy seasons, this is the episode for you.
In this episode, we cover:
✨ The Impact of Pausing Marketing Efforts [4:39]
✨ Strategies for Maintaining Marketing Momentum [10:56]
✨ Leveraging Support for Business Continuity [18:52]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Unlock the cascade of success with our 'Waterfall Strategy'! This week, I unravel the strategic sequence of lead generation ads, visibility ads, and sales/retargeting ads that will revolutionize how you grow your business. Join me as we navigate through the complexities of advertising, prioritizing budget allocation, and understanding why the order of ad types is pivotal for sustainable growth. Whether you're running a course business or a membership model, you'll learn why an emphasis on lead generation is crucial and how to nurture your email list into a thriving community of potential clients.
In this episode, we cover:✨ What the waterfall strategy is and why it works [00:06]
✨ Lead generation ads [01:07]
✨ Visibility ads [03:22]
✨ Sales/Retargeting ads [07:53]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Struggling to keep up with the performance of your online campaigns? Fear not, as we dive into the rhythms of daily and weekly tracking that keep your finger on the pulse of your marketing efforts. We'll explore evaluating cost per result, unveiling the true story behind your click-through rates, and interpreting cost per thousand impressions (CPM) without breaking a sweat. Learn how to spot ad fatigue before it ravages your returns and make adjustments that resonate with your audience. Our toolkit will empower you to make informed decisions, streamline your strategy, and grow your market presence. Don't miss out on this strategic deep dive – your next level of advertising mastery awaits!
In this episode, we cover:✨ Defining Key Metrics for Customer Journey [00:06]
✨ Daily and Weekly Tracking Metrics [02:03]
✨ Analyzing and Adjusting Ad Performance [06:52]
✨ Signs of Ad Fatigue [10:08]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Imagine unlocking the secrets to fueling your sales engine without ever feeling like you're just pushing a product. That's exactly what we're tackling this week, as we reveal how to weave non-selling strategies into your business tapestry to boost sales, particularly when wallets are tightening, and trust is at a premium. We’re not just talking theory; we're giving you concrete, actionable advice to enrich your content, fortify your sales funnels, and expand your reach through savvy collaborations. Whether you're a seasoned entrepreneur or just starting out, these insights are designed to help you cultivate a relationship with your audience that's built on value, expertise, and trust.
In this episode, we cover:✨ The Power of Consistent Nurture Content [05:25]
✨ Growing Your Email List Effectively [08:31]
✨ Leveraging Collaborations for Growth [15:00]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Embark on a journey through the rollercoaster of a failed launch as we unravel the emotional gamut of email registrations and the art of lead acquisition. We'll share personal stories and insights on the highs and lows of launching, emphasizing the necessity of A/B testing ad copies and images, understanding conversion rates, and setting the proper budget for lead costs. Faced with the aftermath of a launch that didn't soar as expected, we grapple with the decision to either fold or fight on, and I'll let you in on my take on this conundrum. It's a candid look at the trials faced when things don't go as planned and the resilience needed to push through.
When ads aren't in the cards, how do you engage and convert? That's the riddle we tackle in a dynamic discussion on bolstering sign-ups and maintaining the buzz for live events. Discover the transformative power of email campaigns and live social media interactions that don't just sell but provide real value. I'll walk you through my strategy for leveraging these tools to create an event experience that's not just successful but truly memorable. From the tactical use of data to the magic of interactive content, we'll explore how to ensure attendees leave feeling personally enriched, turning a one-time event into a lasting impression.
In our final heart-to-heart, we dissect the crucial role of messaging in sealing the deal post-launch. I'll divulge how consistent communication and high-quality content can make or break customer relationships, and how a clear articulation of your service's benefits can resonate with clients' deepest needs and aspirations. Sharing a page from my own playbook, I reflect on my transition from educational product sales to specialized Facebook ad services, proving the power of a strategic pivot. Join us for this episode, rich with strategies and stories that will arm educators and entrepreneurs with the tools to triumph in the face of adversity.
In this episode, we cover:✨ Understanding Launch Breakdown Points [00:06 ]
✨ Maximizing Engagement and Registrations [08:17]
✨ Crafting Compelling Messaging [16:10]
✨ Persistence, Pivot, and Planning [21:50]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Ready to harness the power of AI to supercharge your Facebook ads? Today, I'm peeling back the curtain on Facebook's Advantage+ features, the game-changing tools that are reshaping advertising as we know it. We're digging into how AI can optimize everything from audience selection to budget allocation, ensuring your ads not only reach the right eyes but also resonate on a deeper level. Whether you're a seasoned marketer or just dipping your toes into the digital ad pool, get ready for a treasure trove of strategies that promise to elevate your campaigns to new heights of efficiency and effectiveness.
As we unpack the intricacies of Advantage+ audiences and beyond, I'll share the ins and outs of my adventures with these advanced targeting methods. We'll compare the new offerings to traditional audience settings, exploring the nuances of age range options and exclusions, and when it might be best to let AI take the wheel—or when a hands-on approach is preferred. From refining your warm audience campaigns to extending your reach with lookalikes, this session is teeming with insider tips and firsthand experiences that could very well be the ace up your marketing sleeve.
In this episode, we cover:
✨ Introduction to Advantage+ AI [00:06]
✨ Implementing Advantage+ Audiences [03:42]
✨ Evaluating Performance: Advantage+ vs. Original Audiences [06:20]
✨ Best Practices and Final Thoughts [10:43]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow -
Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nurture your warmest leads. Learn valuable techniques to stack your waitlist with bonuses, provide early access, and potentially offer discounts. Uncover how combining these tactics with a waitlist can not only build relationships but also lower your ad costs by targeting engaged audiences.
In this episode, we cover:
✨ Harnessing the power of waitlists [03:00]
✨ Strategies for effective waitlist management [05:37]
✨ Creating urgency and maximizing impact [09:19]
✨Lowering ad costs with waitlist engagement [15:30]__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → [email protected]
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow - Montre plus
