Episodes
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This week on the podcast, Jessie Sierra Ross, Food blogger, TV personality, and cookbook author shares everything about writing your cookbook without overwhelm.
In this part, she discusses writing, photographing, pitching, working with a publisher, the role of an editor, negotiating contracts, sequence of marketing activities, and ways to promote & monetize the book.
Itâs all about taking one step at a time & Jessie tells us how to do it without running out of steam.
Writing a book can be a massive leap in your creative journey. It can establish credibility but also boost your business.A cookbook expands your reach, helps you connect with your audience on a deeper level, and creates a ripple effect of opportunities for your business.
Yes, itâs not an overnight task. It takes a bit of time but the results are equally proportionate. The results are for life because once you write your cookbook, you become an author for the rest of your life. Imagine!
Thinking of this alone, made me realize why even shark tank judges, who know so much about business, emphasize writing a book. Because they know that writing a book is more than a project; itâs a launchpad for your brand and career.
Hereâs the process of writing, photographing and monetizing your cook in the simplest way. It might seem like a lot of work but with the right mindset and approach, you can easily make it happen.
Remember, a cookbook is a bridge to new opportunities and a game-changer for your business.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://www.myfoodlens.com/blog/106-how-to-create-pitch-monetize-a-cookbook-without-overwhelm-with-jessie-sierra-part-2
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
What if creating our cookbook was the breakthrough we need in our business? What if Writing our cookbook is actually a gateway to bigger opportunities?
What if it is actually the missing piece of the puzzle that can set us up for the success we are looking for?Truth is, that creating your own cookbook is one of the most powerful ways to build credibility. No one ever takes a cookbook author lightly. There is so much weight in those words, whether youâre introducing yourself or pitching to a brand. It instantly sends the message that youâre a pro.
Creating a cookbook can also be the most joyful, soulful, and creatively fulfilling experience in your journey.It can seem daunting but the benefits of creating your cookbook overshadows that overwhelm.
In this 2-part series, Jessie Sierra Ross, Food blogger, TV personality and cookbook author shares everything about writing your cookbook.She breaks down the entire process of creating a cookbook. From writing, photographing, pitching, working with an editor, marketing, promoting and monetizing the book - she shares it all.
From concept creation to digital applications to visual design and food styling, Jessie opens up about every step involved in writing a cookbook.This episode will leave you inspired and motivated.
A cookbook has the potential to bring results for years to come. It works as a long game but the impact is absolutely life-changing.If you have been considering writing a cookbook, this episode will give you all the information you need to get started.
And if you havenât thought about it yet, this episode will open a new way of thinking, introducing you to an idea that can be the pivotal point of your creative career.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://www.myfoodlens.com/blog/105-how-to-create-pitch-monetize-a-cookbook-without-overwhelm-with-jessie-sierra-ross-part-1
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
Episodes manquant?
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Food photographers are called visual storytellers for a reason. We are known to create photos that tell a story, and transport a viewer into the frame.
The best part is that we can tell if our photos have a strong storytelling element in them or not because it shows. It shows in the results that they bring. They either attract more clients, bring more traffic to our blog, captivate a viewer, garner beautiful comments on Instagram or win awards.Photos with powerful storytelling make an impact and bring results.
But creating an impactful visual story every time isnât always easy. We can run into an idea shortage or a creative block. Sometimes, we get so caught up in the technology side of photography that we miss the storytelling part. And other times, we underestimate the power of a strong story and donât give it enough time and attention. Oh, and sometimes, we do create stories, but they donât bring results, indicating a weak storyline.
As simple, and fun as it sounds, storytelling can be our superpower but only when we know how to create it and it brings us some sort of results.
In this weekâs podcast, Iâm sharing my guest appearance on the popular Eat Blog Talk podcast, where we dove deep into how to build a compelling visual story in food photography.
Whether you're shooting recipes for brands or looking to improve your food photos, this episode is packed with practical tips, fresh perspectives, and ways to avoid common storytelling mistakes.
I share how to craft compelling visual stories, even with the trickiest food subjects, why your photos might lack impact, how to create a "hook" in your images, break free from creative blocks, and easy ways to tap into viewersâ emotions and imagination and use it to attract clients.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://www.myfoodlens.com/blog/104-how-to-elevate-your-visual-storytelling-skills-to-hook-your-audience-attract-clients
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
Being laser-focused about where we want to take our business and working on the right aspects that will bring results.
Creating a portfolio and marketing it, is a huge part of building a photography business.
In fact, it is the key step in starting right because if the client does not like what they see, thereâs no 2nd conversation from there.
But when our portfolio is created the right way and shared the right way, it helps us work with better clients, negotiate better rates, and in fact, raise our rates.
The secret lies not just in creating beautiful work but also in being smart and strategic about how we create, share, and update it.
In this weekâs podcast episode, we continue our conversation with Lucia Marecak, food photographer, food photography teacher, coach, and creative online business consultant based in Italy. Lucia shares everything about creating a powerful portfolio that brings clients, helps you raise your rates, and differentiates you from the competition.
Lucia shares everything from creating separate portfolios, the different ways to market your portfolio, use it to attract clients, tips to present your portfolio in pitches, how to use it to raise your rates, and the importance of feedback to improve and upgrade your portfolio.
We are always creating new content, new photos, new recipes, new videos. Itâs so easy to start being strategic about our content creation anytime.
We can start today.
And if we already have a robust, well thought-out portfolio, then we can start sharing it in ways that all that hardwork can make the impact it truly deserves. And we start anytime, wherever we are in our journey. Basically, we can start today!
The beauty of it is that itâs never too late. The train hasnât left the station. As soon as we learn the power of creating and marketing it a portfolio, we can start right away.
Hereâs how to create a photography portfolio that brings results.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://www.myfoodlens.com/blog/103-how-to-create-a-professional-photography-portfolio-to-grow-your-business-part-2
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
This week on the podcast, Iâm sharing 3 powerful ways to bounce back when youâre not loving your work.
I share ways to shift your focus, your energy and your photography efforts when youâre feeling stuck or blocked. Some of the ways might feel counterintuitive but are highly effective.
I share how to look at your work when youâre not loving it, what action to take with creations that are not up to your expectations, how to work smarter to actually start seeing improvements in your photography skills, how to get clarity and keep your creative energy flowing.
Look at photographers whoâve been in the industry for over a decade and are still going strong. What do you think is their secret?
Truth is, there is no Creative who is spared from low phases, from feeling discouraged, having self-doubt, and not liking what they create. Even the photographers whoâve been in the game long enough have experienced these phases. The only difference is that when they begin to feel the low point, they know how to address it.
We canât run away but we can definitely empower and prepare ourselves to deal with such phases to limit that spiral feeling, and come out of it stronger. And with time such blocks, or phases become easier to navigate through.
Always remember that our mindset and actions can block creativity and growth. Creativity thrives in a light, nimble space, not one filled with self-criticism or pressure.
Tune in to learn three ways to bounce back & continue creating beautiful work without sabotaging your creativity or self-esteem.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available athttps://www.myfoodlens.com/blog/102-3-powerful-ways-to-bounce-back-from-a-creative-block-without-sabotaging-your-self-esteem
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
Our portfolio is a reflection of our skill, style, and aspiration as a photographer. So, the portfolio must be built with intention and strategy. The work in our portfolio must be cherry-picked and chosen strategically.
It is the intention and strategy that brings results.
Knowing how to create photos for a portfolio efficiently and effectively is essential for reaching more clients and increasing your chance of success with every outreach. If you haven't seen much success in your client outreach or closing deals with brands, it might be time to look at your portfolio, how youâre sharing it, what youâre sharing, and what your website represents.
In this weekâs podcast episode, Lucia Marecak, food photographer, food photography teacher, coach, and creative online business consultant based in Italy, tells us everything about creating a powerful portfolio that brings clients, helps you raise your rates, and establishes you as a professional in the market.Lucia shares everything from the kind of photos to include in a portfolio, the style of photography to follow, how to organize photos that work well for clients, how to create an SEO searchable online portfolio, the different ways to share your portfolio with clients, how to leverage social media to showcase your work, negotiate better rates, etc.
Whether you already have a photography portfolio or are creating one, this conversation with Lucia is absolute gold.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://www.myfoodlens.com/blog/101-how-to-create-a-photography-portfolio-that-grows-your-business-with-lucia-marecak-part-1
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
Now, did you know that about 20% of all small businesses fail within the first year, half of the remaining fail within the first five years, and only about one in three get to the 10-year mark?
In this weekâs milestone episode, as we celebrate the 100th episode, I want to share the top 3 lessons that made this possible and kept me in business. I was on the verge of quitting at the 3-year mark but I didnât and one of the lessons here came from that experience.
In this episode, I share the conversation that shook me and changed my status to business owner. I also talk about the surprising investment I made to not quit food photography, and my biggest learning so far.
Let my mistakes save you from tears, financial setbacks, and from giving up on your dreams.
Iâve seen more businesses shut down than take off.
I've seen food photographers give up their dreams and return to desk jobs they hate.
I have friends who did not have the courage to follow their passion to run a business.
I have seen the most talented photographers get crippled by the fear of failure and quit forever.
Running a business or following a Creative career is not for the faint-hearted. We all know that. But there are small shifts in our thinking, professional practices and lifestyle that can make this path easier with a higher chance of success.
Letâs be the one in three businesses that make it past the 10-year mark by learning from the surprising situations that our creative journey throws at us.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://www.myfoodlens.com/blog/surpising lessons every photographer needs for a successful business
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
This week on the podcast, Iâm sharing 5 reasons why you shouldnât share RAW files with a client and how to communicate it professionally.
I share 5 critical aspects of RAW file sharing that clients may not be aware of, and maybe you too. Even if you do, you may not be bringing it up with the client thinking itâs not important or they probably already know.
But more often than not, clients who request RAW files do so out of ignorance. A bit of education and sensitivity to their requirements is all it takes to easily cruise through this tough conversation... as long as we know what to say and how to say it.
We build trust and establish long-term working relationships by educating our clients. If a client insists on RAW files, make sure your contract reflects this, and price it appropriately as this should be a premium service.
Discussing RAW file sharing this way with the client will put you in the expert's chair and make the client feel that theyâve picked a knowledgeable professional who understands their requirements and presents solutions in their best interest.
Never be out of ideas or words to communicate to a client about your professional practice of sharing RAW files. Sharing or not is your decision but itâs important to understand the implications of the decisions. The better we understand, the better we communicate.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/99-5-professional-replies-to-client-requests-for-raw-files-without-losing-their-trust/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
In this weekâs podcast, we continue our conversation with Sam Adler, a food photographer, Saveur Blog Award winner, and food blogger about what it takes to become a 6-figure food photographer.
Sam already has a 6-figure food photography and blogging business. She also has 3 kids, and is aiming to make a million dollars in revenue next year.
Being able to justify our rates, watch out for pricing mistakes, learn to negotiate, and find legitimate resources for industry standards are essential for building a robust, secure business.
Sam shares how to find high-paying clients, industry standards for license fees, raise your rates regularly, make 100k with your food blog, negotiate when budgets donât align etc.
If youâre stuck, feel that youâre not making enough in your food photography business, or doubt that you could have a profitable business, learn how to navigate the challenges blocking your way to a six-figure business.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/98-how-to-build-a-six-figure-food-photography-business-with-sam-adler-part-2/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
When we see others finding a level of success that looks too far-fetched, we begin to believe that it is not possible for us.
Instead, when we take the success of others as proof that it is indeed possible & tell ourselves that if others have achieved it, then it must be doable, we begin to make way for more joy, success, and money than we imagined⊠Because then we set a new limit for ourselves and start working towards it.
Donât miss out on opportunities, understand where to work hard & where to work smart, and tap into a revenue stream you may have been ignoring.
I invite you to tune into this weekâs podcast where Sam Adler, a food photographer, Saveur Blog Award winner, and food blogger talks about what it takes to become a 6-figure and 7-figure Creative.
Sam already has a 6-figure food photography and blogging business. She also has 3 kids and aims to make a million dollars in revenue next year. She knows itâs going to happen.
And sheâs telling us everything about how we can make it happen for us too.
Sam openly shares her $$ business revenue trajectory over the last few years, how her blog made over 100k when she took time off work as a new mom, how to book $20,000 photography projects, how to price, pitch, and find high- paying clients .. and much more.
If youâre stuck, feel that youâre not making enough in your food photography business, or doubt that you could have a money-making profitable business - you have to tune in.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/97-how-to-build-a-six-figure-food-photography-business-with-sam-adler-part-1/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
In this weekâs podcast episode, we continue our conversation with Megan Porta, an OG food blogger and the founder of the Eat Blog Talk podcast. We talk about habits and thoughts essential to attract success as a Creative.
Megan helps entrepreneurs break through their limiting beliefs and achieve breakthrough results in their creative careers.
She shares unexpected ways to increase productivity, how to come out of your comfort zone to discover your full potential, how to get more results by working less, and tools and resources to avoid triggers and comparisons that bring negativity.
If hard work was the only requisite for success, everyone would be successful because none of us shy away from working hard.But overworking can actually repel success.
When we begin to see beyond hard work and talent, we realize the untapped power of what lies within us to attract the success meant for us.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/96-how-to-attract-success-without-working-more-hours-with-megan-porta-part-2/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
If youâve been working hard and not finding the success you desire, you might be missing the same piece of the puzzle as I was.
We love learning about creativity and photography. We tend to invest our time and money in them thinking that getting better at those skills will pave the path for our success.
And when someone tells us that we actually can attract success without working so hard, by just making small changes in our habits and behaviors, we tend to overlook that advice until we hit a roadblock.
At that point when we hit rock bottom, it strikes that the only way to spring back is to think differently, focus our energy differently, and shift our mindset.
The biggest piece of the puzzle in finding success was our mindset.
What we think, what we say to ourselves, what we believe about ourselves and what we think about money has a huge role to play in how success reaches us.
In this weekâs podcast episode, Megan Porta, an OG food blogger and the founder of the Eat Blog Talk podcast talks about habits and thoughts that are essential to attract success as a Creative.
She helps entrepreneurs who want to break through their limiting beliefs and achieve breakthrough results in their creative careers.
If youâve been working hard and not finding the success you desire, you might be missing the same piece of the puzzle as I was.We love learning about creativity and photography. We tend to invest our time and money in them thinking that getting better at those skills will pave the path for our success.
And when someone tells us that we actually can attract success without working so hard, by just making small changes in our habits and behaviors, we tend to overlook that advice until we hit a roadblock.
At that point when we hit rock bottom, it strikes us that the only way to spring back is to think differently, focus our energy differently, and shift our mindset.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/95-how-to-attract-success-without-working-more-hours-with-megan-porta-part-1/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
This week on the podcast we continue our conversation with M. Aimee Tan, a professional food and beverage photographer, food stylist, creative director, recipe developer, and content creator based in Canada, who reveals everything you need to know about creating sponsored posts for brands.
Aimee works with local, and global clientele as well as PR & marketing agencies.
In this episode, she discusses how to price your services, deal with brands that offer free products, tips to tap into retainer clients, differentiate yourself while pitching to brands, and much more.
Given the current climate, social media content will be in high demand. With digital & social media ads becoming a norm, brands will need more and more such content.
This is great for us as it can be a lucrative way to add this revenue stream and grow our business. We just need to know how to go about it.
While brands may or may not have a professional approach while requesting our services, we sure can educate them & create successful partnerships.Here's how to Create a streamlined and profitable process to work on sponsored content.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/94-how-to-partner-with-brands-for-sponsored-content-with-m-aimee-tan-part-2/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
In this weekâs podcast, Iâm sharing 4 practical reasons why pursuing food photography as a business may not be the right career choice for you.
As someone who advocates turning your passion into your profession, I had a tough time creating this episode, but it was important to share the 4 main areas you need to keep an eye on if you want to start or grow your business. If youâre facing frustration, burnout, or self-doubt, this episode might tell you which areas of your business need attention.
Our passion for photography is not enough to create a successful business. Several technical and emotional aspects need to align to do so.Running a business is a tough journey but going in with our eyes wide open can help us recognize curveballs, stay vigilant, and deal with setbacks without burning out.
The last thing we want is to quit or give up on our dream of a creative career.Just like we put on our seat belts before an airplane takes off to be steady during turbulence, we need to do the same in business too.
As long as our seat belts are on aka as long as we are realistic about what it takes to be a creative business owner, thereâs no stopping us.Take away unrealistic expectations, surprises, and misunderstandings from your creative journey. Tune in to find out whether a food photography business is the right fit for you.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/93-4-reasons-why-a-food-photography-business-may-not-be-the-right-fit-for-you/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
This week on the podcast, M. Aimee Tan, a professional food and beverage photographer, food stylist, creative director, recipe developer, and content creator based in Canada, reveals everything you need to know about creating sponsored posts for brands.
Aimee works with local, and global clientele as well as PR & marketing agencies.
In this episode, she discusses how to get started with brand partnerships for social media content, how to pitch, the eligibility to approach brands, ways to position your value and offer a range of services under the realm of sponsored posts, and whether a large social media following and a media kit is needed.
The demand for social media content is more than ever before. Weâre living in the age of the Instagrams and Tik Toks where even basic searches are being done on social media instead of Google.Which means there is so much potential for us to add sponsored posts as a service to our businesses as a way to widen our client base and diversify our revenue streams.
Donât let myths and misconceptions hold you back from partnering with brands of your choice and portraying their products in your unique style. Whether youâre in Asia or Europe or anywhere else in the world, remember that we live in a global world & digitalization has dissolved boundaries.
Submit a voice question HERE and be featured on the podcast
Read more at https://myfoodlens.com
Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/92-how-to-partner-with-brands-for-sponsored-content-with-m-aimee-part-1/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
Most photographers start a full-time or part-time business with passion and enthusiasm. But over time, when the rubber hits the road, they begin to run out of steam because they hit a roadblock -
How to grow the business and make more $$ every month?
How to scale the business, a natural progression?
Where to go from here, whatâs next?
Staying in business, any business, not just photography, is a challenge.
Building a sustainable business requires us to stay on top of market demands, continuously reinvent ourselves, and get smart about how we run the business so we donât burn out.
One of the ways food photographers can continue to do all of the above and stay in business is by adding a service for their clients - a service that is in hot demand and will only continue to get more attention in the future.
It is the service of creating food videos.
In this weekâs podcast episode, we continue our conversation with the queen of videography, Eva Kosmas Flores.
Eva is a photographer, author, and educator based in Portland, Oregon. She teaches video and photography through her online courses and in-person workshops.
Eva has been creating food videos for over a decade & has grown her business exponentially by offering photo and video content to clients.
She talks about the business side of food videos in part 2 of this episode covering how to price videos, licensing & copyright, pitching to clients, how to leverage videos to stand out from the competition, the style of videos for the future & much more.
At some point or the other, we all feel stuck in our creative journeys. We question what the future of our business looks like. We feel insecure thinking whether we can continue to bring more income so we can pay rent, and our childâs school fees and have the financial freedom we dreamt of when we started the business.Food videos can help you stay in business. Not only stay in business, but also skyrocket and catapult your business. Tune into the episode to learn what a successful & thriving food photography & videography business looks like.
Submit a voice question HERE and be featured on the podcast
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/91-how-to-create-captivating-food-videos-and-monetize-your-content-with-eva-kosmas-flores-part-2/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
This week on the podcast, Iâve 5 quick tips to improve the lighting in your food photography. There is always so much to learn about light. Small, subtle changes can completely change the feel of a photo. It can take a photo from realistic to artistic, with never-ending options.
Flatlay photography, adding movement to photos, or a creative way to learn about lighting - this weekâs tips will immediately tell you what might be missing or can be improved in your photos.
It is the reminder we all need every once in a while to stay on top of our lighting game.
The truth is that a simple composition with stunning light is way more powerful, than a large composition with beautiful props but okay light.
Submit a voice question HERE and be featured on the podcast
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens
Show notes available https://myfoodlens.com/5-quick-tips-to-improve-the-lighting-in-your-food-photography/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
The future is looking towards food in motion.
I mean, look at social media. Weâre seeing a surge in food videos.
Look at client briefs. They want their products to be captured in action.
Look at our potential of being able to convey a visual story of food way more powerfully through videos.
There is no denying that photos will always hold their importance but the future will have a huge demand for videos.
Now, I love creating photos but videos make me sweat.
The amount of time, different set of technical skills, additional equipment, and then new editing applications, just totally overwhelms me.
If youâre like me, you probably feel the same way that videos are too much work or perhaps, videos don't interest you at all.
But the one thing Iâve discovered over the years of being a creative business owner is that our growth & success highly depend on our ability to adapt and pivot towards where the market is moving while staying true to our values and vision as a creative.
If you want to ease into video creation, you want to tune into this weekâs podcast episode with the Queen of Videography, Eva Kosmas Flores.
Eva Kosmas Flores is a photographer, author, and educator based in Portland, Oregon. She teaches video and photography through her online courses and in-person workshops.
She is an icon in the food photography industry & has been creating food videos for over a decade. She has stayed open to how the food content creation industry has evolved and has grown her business exponentially by offering photo and video content to clients.
In this episode, Eva shares all the technicalities of creating videos - camera equipment, frame rates, what are cinematic style videos, how to bring visual storytelling to them, and which tools to use to organize yourself for a video shoot.
Food photos are my first love but Iâve also seen how powerful food videos have become, at least in the past few years.Short videos can capture the audience on your food blog & increase traffic.
A photo and video package offered as a service to brands can add scope and bring more revenue.
And if youâre creating for passion, expressing food through movement can be a highly enriching & moving experience.
If youâve been thinking about growing your skills, expanding the range of services to brands, somersaulting your social media presence, or just exploring your creativity, this episode with Eva will ease you into the world of creating captivating food videos.
Submit a voice question HERE and be featured on the podcast.
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/89-how-to-create-captivating-food-videos-and-monetize-your-content-with-eva-kosmas-flores-part-1/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
Have you ever looked at another photographer and wondered why theyâre doing better than you?
Why is their business more successful than yours?
Why have they achieved what youâve not?
Why is your business not growing like theirs?
Will your business ever look like theirs?
Will you ever be as successful as them?
If these questions have ever crossed your mind, then let me share with you that the reason why some businesses are more successful than others is because they have a secret hack.
And no matter which industry it is, every successful person knows this secret and theyâre using it to their advantage to build the business of their dreams.
In this weekâs episode, Iâm sharing the reason why your photography business is not taking off & the reason youâre not seeing results in spite of doing all the hard work.
I share the secret hack that all successful entrepreneurs have which has helped them build their businesses and can help you build yours too. I share a simple way to incorporate this secret into your business to achieve success. Itâs a teeny tiny hack that can make a big impact.
If you feel that your business is growing too slowly & not shaping like you had hoped, this episode is for you. It will open you to a new idea that will change the way you do your photography and also look at your business.But also knowing fully well that your business should not look like anyone elseâs. Not only because thatâs whatâll make it unique but also because no two people are alike. So how can their businesses be alike? Your dreams for your business, your vision and your efforts will be very different from someone else's.
But irrespective of what your vision for your creative journey is, there is a way to get to where you want to be.
There is only one difference between those who are successful at what they set out to do and those who are not, and it is that one practice.
If youâre feeling stuck or that your business is not taking off, this episode might change that.
Submit a voice question HERE and be featured on the podcast
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available https://myfoodlens.com/88-why-your-photography-business-is-not-taking-off/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
Have you noticed that a basic food photographer can have a thriving business
and
Have you also noticed that a brilliant photographer may not really be making enough in their business?
This is more common than you might think.
Photography talent is very different from business acumen. Theyâre both completely different skill sets and just because we are good at photography doesnât automatically imply weâll have a profitable business.
Yes, it begins with us falling in love with photography. That step is a must to be able to even start a business, but once we are in it, the real game begins.
Just like any other business, the reality of running a photography business is more than meets the eye.
It might look like all we have to do is take photos for clients, but thatâs not what a successful photography business is only about.
In this weekâs episode, we continue our conversation with the NYC based Italian food photographer, Fracensco Sapienza, to learn more about the unseen realities of being a full-time food photographer.
This episode is hot & fiery as we dive into pricing, scaling your business, how to make it bigger by working less, client work, pitching to big brands, how to meet the profit and success we dream of when we set up a business etc.
If youâre thinking of moving to full-time photography or wanting to grow the business you already have, become informed about the path ahead and empower yourself for success.
Just because there are challenges, doesnât mean there aren't ways to overcome them. Being aware of those challenges and having realistic expectations is a large part of meeting success in our business.
What looks easy on the outside is way more complicated on the inside.
But there is no stopping if we decide that a photography business is what we want. Just like we build careers in the corporate world, it takes time and effort to build a career in the business world too.
And just because we are artists, doesn't mean we are destined to live the image of the âstarving artistâ.
Letâs be successful business owners and passionate artists.
Learning from someone elseâs struggles and being prepared for curveballs puts us in a strong position to live the dream we so badly desire.
Submit a voice question HERE and be featured on the podcastRead more at https://myfoodlens.com
Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available https://myfoodlens.com/87-the-hidden-realities-of-being-a-professional-food-photographer-with-francesco-sapienza-part-2/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/
Write that pitch https://myfoodlens.ck.page/writethatpitch - Montre plus
