Episodes
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This week on the podcast, Iâm sharing 3 powerful ways to bounce back when youâre not loving your work.
I share ways to shift your focus, your energy and your photography efforts when youâre feeling stuck or blocked. Some of the ways might feel counterintuitive but are highly effective.
I share how to look at your work when youâre not loving it, what action to take with creations that are not up to your expectations, how to work smarter to actually start seeing improvements in your photography skills, how to get clarity and keep your creative energy flowing.
Look at photographers whoâve been in the industry for over a decade and are still going strong. What do you think is their secret?
Truth is, there is no Creative who is spared from low phases, from feeling discouraged, having self-doubt, and not liking what they create. Even the photographers whoâve been in the game long enough have experienced these phases. The only difference is that when they begin to feel the low point, they know how to address it.
We canât run away but we can definitely empower and prepare ourselves to deal with such phases to limit that spiral feeling, and come out of it stronger. And with time such blocks, or phases become easier to navigate through.
Always remember that our mindset and actions can block creativity and growth. Creativity thrives in a light, nimble space, not one filled with self-criticism or pressure.
Tune in to learn three ways to bounce back & continue creating beautiful work without sabotaging your creativity or self-esteem.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available athttps://www.myfoodlens.com/blog/102-3-powerful-ways-to-bounce-back-from-a-creative-block-without-sabotaging-your-self-esteem
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
Our portfolio is a reflection of our skill, style, and aspiration as a photographer. So, the portfolio must be built with intention and strategy. The work in our portfolio must be cherry-picked and chosen strategically.
It is the intention and strategy that brings results.
Knowing how to create photos for a portfolio efficiently and effectively is essential for reaching more clients and increasing your chance of success with every outreach. If you haven't seen much success in your client outreach or closing deals with brands, it might be time to look at your portfolio, how youâre sharing it, what youâre sharing, and what your website represents.
In this weekâs podcast episode, Lucia Marecak, food photographer, food photography teacher, coach, and creative online business consultant based in Italy, tells us everything about creating a powerful portfolio that brings clients, helps you raise your rates, and establishes you as a professional in the market.Lucia shares everything from the kind of photos to include in a portfolio, the style of photography to follow, how to organize photos that work well for clients, how to create an SEO searchable online portfolio, the different ways to share your portfolio with clients, how to leverage social media to showcase your work, negotiate better rates, etc.
Whether you already have a photography portfolio or are creating one, this conversation with Lucia is absolute gold.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://www.myfoodlens.com/blog/101-how-to-create-a-photography-portfolio-that-grows-your-business-with-lucia-marecak-part-1
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
Episodes manquant?
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Now, did you know that about 20% of all small businesses fail within the first year, half of the remaining fail within the first five years, and only about one in three get to the 10-year mark?
In this weekâs milestone episode, as we celebrate the 100th episode, I want to share the top 3 lessons that made this possible and kept me in business. I was on the verge of quitting at the 3-year mark but I didnât and one of the lessons here came from that experience.
In this episode, I share the conversation that shook me and changed my status to business owner. I also talk about the surprising investment I made to not quit food photography, and my biggest learning so far.
Let my mistakes save you from tears, financial setbacks, and from giving up on your dreams.
Iâve seen more businesses shut down than take off.
I've seen food photographers give up their dreams and return to desk jobs they hate.
I have friends who did not have the courage to follow their passion to run a business.
I have seen the most talented photographers get crippled by the fear of failure and quit forever.
Running a business or following a Creative career is not for the faint-hearted. We all know that. But there are small shifts in our thinking, professional practices and lifestyle that can make this path easier with a higher chance of success.
Letâs be the one in three businesses that make it past the 10-year mark by learning from the surprising situations that our creative journey throws at us.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://www.myfoodlens.com/blog/surpising lessons every photographer needs for a successful business
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
This week on the podcast, Iâm sharing 5 reasons why you shouldnât share RAW files with a client and how to communicate it professionally.
I share 5 critical aspects of RAW file sharing that clients may not be aware of, and maybe you too. Even if you do, you may not be bringing it up with the client thinking itâs not important or they probably already know.
But more often than not, clients who request RAW files do so out of ignorance. A bit of education and sensitivity to their requirements is all it takes to easily cruise through this tough conversation... as long as we know what to say and how to say it.
We build trust and establish long-term working relationships by educating our clients. If a client insists on RAW files, make sure your contract reflects this, and price it appropriately as this should be a premium service.
Discussing RAW file sharing this way with the client will put you in the expert's chair and make the client feel that theyâve picked a knowledgeable professional who understands their requirements and presents solutions in their best interest.
Never be out of ideas or words to communicate to a client about your professional practice of sharing RAW files. Sharing or not is your decision but itâs important to understand the implications of the decisions. The better we understand, the better we communicate.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/99-5-professional-replies-to-client-requests-for-raw-files-without-losing-their-trust/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
In this weekâs podcast, we continue our conversation with Sam Adler, a food photographer, Saveur Blog Award winner, and food blogger about what it takes to become a 6-figure food photographer.
Sam already has a 6-figure food photography and blogging business. She also has 3 kids, and is aiming to make a million dollars in revenue next year.
Being able to justify our rates, watch out for pricing mistakes, learn to negotiate, and find legitimate resources for industry standards are essential for building a robust, secure business.
Sam shares how to find high-paying clients, industry standards for license fees, raise your rates regularly, make 100k with your food blog, negotiate when budgets donât align etc.
If youâre stuck, feel that youâre not making enough in your food photography business, or doubt that you could have a profitable business, learn how to navigate the challenges blocking your way to a six-figure business.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/98-how-to-build-a-six-figure-food-photography-business-with-sam-adler-part-2/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
When we see others finding a level of success that looks too far-fetched, we begin to believe that it is not possible for us.
Instead, when we take the success of others as proof that it is indeed possible & tell ourselves that if others have achieved it, then it must be doable, we begin to make way for more joy, success, and money than we imagined⊠Because then we set a new limit for ourselves and start working towards it.
Donât miss out on opportunities, understand where to work hard & where to work smart, and tap into a revenue stream you may have been ignoring.
I invite you to tune into this weekâs podcast where Sam Adler, a food photographer, Saveur Blog Award winner, and food blogger talks about what it takes to become a 6-figure and 7-figure Creative.
Sam already has a 6-figure food photography and blogging business. She also has 3 kids and aims to make a million dollars in revenue next year. She knows itâs going to happen.
And sheâs telling us everything about how we can make it happen for us too.
Sam openly shares her $$ business revenue trajectory over the last few years, how her blog made over 100k when she took time off work as a new mom, how to book $20,000 photography projects, how to price, pitch, and find high- paying clients .. and much more.
If youâre stuck, feel that youâre not making enough in your food photography business, or doubt that you could have a money-making profitable business - you have to tune in.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/97-how-to-build-a-six-figure-food-photography-business-with-sam-adler-part-1/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
In this weekâs podcast episode, we continue our conversation with Megan Porta, an OG food blogger and the founder of the Eat Blog Talk podcast. We talk about habits and thoughts essential to attract success as a Creative.
Megan helps entrepreneurs break through their limiting beliefs and achieve breakthrough results in their creative careers.
She shares unexpected ways to increase productivity, how to come out of your comfort zone to discover your full potential, how to get more results by working less, and tools and resources to avoid triggers and comparisons that bring negativity.
If hard work was the only requisite for success, everyone would be successful because none of us shy away from working hard.But overworking can actually repel success.
When we begin to see beyond hard work and talent, we realize the untapped power of what lies within us to attract the success meant for us.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/96-how-to-attract-success-without-working-more-hours-with-megan-porta-part-2/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
If youâve been working hard and not finding the success you desire, you might be missing the same piece of the puzzle as I was.
We love learning about creativity and photography. We tend to invest our time and money in them thinking that getting better at those skills will pave the path for our success.
And when someone tells us that we actually can attract success without working so hard, by just making small changes in our habits and behaviors, we tend to overlook that advice until we hit a roadblock.
At that point when we hit rock bottom, it strikes that the only way to spring back is to think differently, focus our energy differently, and shift our mindset.
The biggest piece of the puzzle in finding success was our mindset.
What we think, what we say to ourselves, what we believe about ourselves and what we think about money has a huge role to play in how success reaches us.
In this weekâs podcast episode, Megan Porta, an OG food blogger and the founder of the Eat Blog Talk podcast talks about habits and thoughts that are essential to attract success as a Creative.
She helps entrepreneurs who want to break through their limiting beliefs and achieve breakthrough results in their creative careers.
If youâve been working hard and not finding the success you desire, you might be missing the same piece of the puzzle as I was.We love learning about creativity and photography. We tend to invest our time and money in them thinking that getting better at those skills will pave the path for our success.
And when someone tells us that we actually can attract success without working so hard, by just making small changes in our habits and behaviors, we tend to overlook that advice until we hit a roadblock.
At that point when we hit rock bottom, it strikes us that the only way to spring back is to think differently, focus our energy differently, and shift our mindset.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/95-how-to-attract-success-without-working-more-hours-with-megan-porta-part-1/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
This week on the podcast we continue our conversation with M. Aimee Tan, a professional food and beverage photographer, food stylist, creative director, recipe developer, and content creator based in Canada, who reveals everything you need to know about creating sponsored posts for brands.
Aimee works with local, and global clientele as well as PR & marketing agencies.
In this episode, she discusses how to price your services, deal with brands that offer free products, tips to tap into retainer clients, differentiate yourself while pitching to brands, and much more.
Given the current climate, social media content will be in high demand. With digital & social media ads becoming a norm, brands will need more and more such content.
This is great for us as it can be a lucrative way to add this revenue stream and grow our business. We just need to know how to go about it.
While brands may or may not have a professional approach while requesting our services, we sure can educate them & create successful partnerships.Here's how to Create a streamlined and profitable process to work on sponsored content.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/94-how-to-partner-with-brands-for-sponsored-content-with-m-aimee-tan-part-2/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
In this weekâs podcast, Iâm sharing 4 practical reasons why pursuing food photography as a business may not be the right career choice for you.
As someone who advocates turning your passion into your profession, I had a tough time creating this episode, but it was important to share the 4 main areas you need to keep an eye on if you want to start or grow your business. If youâre facing frustration, burnout, or self-doubt, this episode might tell you which areas of your business need attention.
Our passion for photography is not enough to create a successful business. Several technical and emotional aspects need to align to do so.Running a business is a tough journey but going in with our eyes wide open can help us recognize curveballs, stay vigilant, and deal with setbacks without burning out.
The last thing we want is to quit or give up on our dream of a creative career.Just like we put on our seat belts before an airplane takes off to be steady during turbulence, we need to do the same in business too.
As long as our seat belts are on aka as long as we are realistic about what it takes to be a creative business owner, thereâs no stopping us.Take away unrealistic expectations, surprises, and misunderstandings from your creative journey. Tune in to find out whether a food photography business is the right fit for you.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/93-4-reasons-why-a-food-photography-business-may-not-be-the-right-fit-for-you/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
This week on the podcast, M. Aimee Tan, a professional food and beverage photographer, food stylist, creative director, recipe developer, and content creator based in Canada, reveals everything you need to know about creating sponsored posts for brands.
Aimee works with local, and global clientele as well as PR & marketing agencies.
In this episode, she discusses how to get started with brand partnerships for social media content, how to pitch, the eligibility to approach brands, ways to position your value and offer a range of services under the realm of sponsored posts, and whether a large social media following and a media kit is needed.
The demand for social media content is more than ever before. Weâre living in the age of the Instagrams and Tik Toks where even basic searches are being done on social media instead of Google.Which means there is so much potential for us to add sponsored posts as a service to our businesses as a way to widen our client base and diversify our revenue streams.
Donât let myths and misconceptions hold you back from partnering with brands of your choice and portraying their products in your unique style. Whether youâre in Asia or Europe or anywhere else in the world, remember that we live in a global world & digitalization has dissolved boundaries.
Submit a voice question HERE and be featured on the podcast
Read more at https://myfoodlens.com
Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/92-how-to-partner-with-brands-for-sponsored-content-with-m-aimee-part-1/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
Most photographers start a full-time or part-time business with passion and enthusiasm. But over time, when the rubber hits the road, they begin to run out of steam because they hit a roadblock -
How to grow the business and make more $$ every month?
How to scale the business, a natural progression?
Where to go from here, whatâs next?
Staying in business, any business, not just photography, is a challenge.
Building a sustainable business requires us to stay on top of market demands, continuously reinvent ourselves, and get smart about how we run the business so we donât burn out.
One of the ways food photographers can continue to do all of the above and stay in business is by adding a service for their clients - a service that is in hot demand and will only continue to get more attention in the future.
It is the service of creating food videos.
In this weekâs podcast episode, we continue our conversation with the queen of videography, Eva Kosmas Flores.
Eva is a photographer, author, and educator based in Portland, Oregon. She teaches video and photography through her online courses and in-person workshops.
Eva has been creating food videos for over a decade & has grown her business exponentially by offering photo and video content to clients.
She talks about the business side of food videos in part 2 of this episode covering how to price videos, licensing & copyright, pitching to clients, how to leverage videos to stand out from the competition, the style of videos for the future & much more.
At some point or the other, we all feel stuck in our creative journeys. We question what the future of our business looks like. We feel insecure thinking whether we can continue to bring more income so we can pay rent, and our childâs school fees and have the financial freedom we dreamt of when we started the business.Food videos can help you stay in business. Not only stay in business, but also skyrocket and catapult your business. Tune into the episode to learn what a successful & thriving food photography & videography business looks like.
Submit a voice question HERE and be featured on the podcast
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/91-how-to-create-captivating-food-videos-and-monetize-your-content-with-eva-kosmas-flores-part-2/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
This week on the podcast, Iâve 5 quick tips to improve the lighting in your food photography. There is always so much to learn about light. Small, subtle changes can completely change the feel of a photo. It can take a photo from realistic to artistic, with never-ending options.
Flatlay photography, adding movement to photos, or a creative way to learn about lighting - this weekâs tips will immediately tell you what might be missing or can be improved in your photos.
It is the reminder we all need every once in a while to stay on top of our lighting game.
The truth is that a simple composition with stunning light is way more powerful, than a large composition with beautiful props but okay light.
Submit a voice question HERE and be featured on the podcast
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens
Show notes available https://myfoodlens.com/5-quick-tips-to-improve-the-lighting-in-your-food-photography/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
The future is looking towards food in motion.
I mean, look at social media. Weâre seeing a surge in food videos.
Look at client briefs. They want their products to be captured in action.
Look at our potential of being able to convey a visual story of food way more powerfully through videos.
There is no denying that photos will always hold their importance but the future will have a huge demand for videos.
Now, I love creating photos but videos make me sweat.
The amount of time, different set of technical skills, additional equipment, and then new editing applications, just totally overwhelms me.
If youâre like me, you probably feel the same way that videos are too much work or perhaps, videos don't interest you at all.
But the one thing Iâve discovered over the years of being a creative business owner is that our growth & success highly depend on our ability to adapt and pivot towards where the market is moving while staying true to our values and vision as a creative.
If you want to ease into video creation, you want to tune into this weekâs podcast episode with the Queen of Videography, Eva Kosmas Flores.
Eva Kosmas Flores is a photographer, author, and educator based in Portland, Oregon. She teaches video and photography through her online courses and in-person workshops.
She is an icon in the food photography industry & has been creating food videos for over a decade. She has stayed open to how the food content creation industry has evolved and has grown her business exponentially by offering photo and video content to clients.
In this episode, Eva shares all the technicalities of creating videos - camera equipment, frame rates, what are cinematic style videos, how to bring visual storytelling to them, and which tools to use to organize yourself for a video shoot.
Food photos are my first love but Iâve also seen how powerful food videos have become, at least in the past few years.Short videos can capture the audience on your food blog & increase traffic.
A photo and video package offered as a service to brands can add scope and bring more revenue.
And if youâre creating for passion, expressing food through movement can be a highly enriching & moving experience.
If youâve been thinking about growing your skills, expanding the range of services to brands, somersaulting your social media presence, or just exploring your creativity, this episode with Eva will ease you into the world of creating captivating food videos.
Submit a voice question HERE and be featured on the podcast.
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/89-how-to-create-captivating-food-videos-and-monetize-your-content-with-eva-kosmas-flores-part-1/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
Have you ever looked at another photographer and wondered why theyâre doing better than you?
Why is their business more successful than yours?
Why have they achieved what youâve not?
Why is your business not growing like theirs?
Will your business ever look like theirs?
Will you ever be as successful as them?
If these questions have ever crossed your mind, then let me share with you that the reason why some businesses are more successful than others is because they have a secret hack.
And no matter which industry it is, every successful person knows this secret and theyâre using it to their advantage to build the business of their dreams.
In this weekâs episode, Iâm sharing the reason why your photography business is not taking off & the reason youâre not seeing results in spite of doing all the hard work.
I share the secret hack that all successful entrepreneurs have which has helped them build their businesses and can help you build yours too. I share a simple way to incorporate this secret into your business to achieve success. Itâs a teeny tiny hack that can make a big impact.
If you feel that your business is growing too slowly & not shaping like you had hoped, this episode is for you. It will open you to a new idea that will change the way you do your photography and also look at your business.But also knowing fully well that your business should not look like anyone elseâs. Not only because thatâs whatâll make it unique but also because no two people are alike. So how can their businesses be alike? Your dreams for your business, your vision and your efforts will be very different from someone else's.
But irrespective of what your vision for your creative journey is, there is a way to get to where you want to be.
There is only one difference between those who are successful at what they set out to do and those who are not, and it is that one practice.
If youâre feeling stuck or that your business is not taking off, this episode might change that.
Submit a voice question HERE and be featured on the podcast
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available https://myfoodlens.com/88-why-your-photography-business-is-not-taking-off/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/ -
Have you noticed that a basic food photographer can have a thriving business
and
Have you also noticed that a brilliant photographer may not really be making enough in their business?
This is more common than you might think.
Photography talent is very different from business acumen. Theyâre both completely different skill sets and just because we are good at photography doesnât automatically imply weâll have a profitable business.
Yes, it begins with us falling in love with photography. That step is a must to be able to even start a business, but once we are in it, the real game begins.
Just like any other business, the reality of running a photography business is more than meets the eye.
It might look like all we have to do is take photos for clients, but thatâs not what a successful photography business is only about.
In this weekâs episode, we continue our conversation with the NYC based Italian food photographer, Fracensco Sapienza, to learn more about the unseen realities of being a full-time food photographer.
This episode is hot & fiery as we dive into pricing, scaling your business, how to make it bigger by working less, client work, pitching to big brands, how to meet the profit and success we dream of when we set up a business etc.
If youâre thinking of moving to full-time photography or wanting to grow the business you already have, become informed about the path ahead and empower yourself for success.
Just because there are challenges, doesnât mean there aren't ways to overcome them. Being aware of those challenges and having realistic expectations is a large part of meeting success in our business.
What looks easy on the outside is way more complicated on the inside.
But there is no stopping if we decide that a photography business is what we want. Just like we build careers in the corporate world, it takes time and effort to build a career in the business world too.
And just because we are artists, doesn't mean we are destined to live the image of the âstarving artistâ.
Letâs be successful business owners and passionate artists.
Learning from someone elseâs struggles and being prepared for curveballs puts us in a strong position to live the dream we so badly desire.
Submit a voice question HERE and be featured on the podcastRead more at https://myfoodlens.com
Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available https://myfoodlens.com/87-the-hidden-realities-of-being-a-professional-food-photographer-with-francesco-sapienza-part-2/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/
Write that pitch https://myfoodlens.ck.page/writethatpitch -
Have you ever been in a photoshoot and felt something was off, but you couldn't quite figure it out?
Most of the time, it's because of one big reason â light.
But instead of tackling light, our tendency is usually to start fussing with props and backdrops and composition, thinking that is the problem when actually sometimes all it needs is a tiny tweak in the light.
But here's the deal â to tweak the light, weâve got to know what to tweak. Weâve got to understand light.
In this weekâs podcast, I'm sharing all about one of the most dynamic lighting direction for food photography â Side Backlight.
Yep, this kid of lighting is my absolute personal favourite and I share all the reasons why it is so powerful. In this episode I also talk about where this light might not be the best fit because that is part of understanding light. Not just where it works but also where it doesnât so that not only can we create this awesome light, but also know what to do if we get stuck.
The lighting techniques for food photography are not the same as other forms of photography. A solid grasp of lighting in food photography not only streamlines our photoshoot workflow but also propels our skills forward. Understanding various lighting techniques allows us to harness the unique strengths of each type of light, tailoring them to create the mood we want and make the food hero look like a million bucks.
Infact, it is the #1 skill every food photographer needs - a good grip on lighting techniques & the ability to troubleshoot when needed.
I personally think that side back light is a superhero, it is mine atleast & once you begin to use it, Iâm certain this lighting style will totally wow you.
Donât be at the mercy of available light. Create light the way you want and take your photography to the next-level.
â Read more at https://myfoodlens.com
Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available https://myfoodlens.com/86-side-back-light-when-to-use-avoid-it-in-food-photography/
Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/
Write that pitch https://myfoodlens.ck.page/writethatpitch -
What do you think it takes to be a successful commercial food photographer?
Excellent camera skills?
High level of Creativity?
Crazy passion for photography?
Expensive photography equipment?
What if I told you, none of the above are deal breakers to be a commercial photographer.
It takes more than camera skills, creativity and passion to run a photography business.
Most of us get into food photography because we love food or have a passion for photography but running a successful and profitable photography business is a completely different game and definitely not a piece of cake.
In this weekâs podcast we are getting as raw and real as it gets.
We are peeling back the layers & sharing the truth of being a commercial food photographer with our guest, Francesco Sapienza, a food photographer based in NYC.
Heâs worked with huge names like the New York Times, Smithsonian Books, Rizzoli publications, Whole foods market etc. and is sharing how to build a photography business in a competitive market and the challenges to expect.
We talk about the different kinds of projects under commercial food photography, how to transition from part-time to full-time photography, the secret ingredient to set up a business, how to add & price your services, rejection in business, whether to get an agent, how to market yourself in a competitive market etc.
If you want a real peek into the opportunities and challenges of being a commercial food photographer, this episode is for you.
Being able to take a good photo is only a small part of a photography business. Photography is the learnable part but there are many more parts that go into making it a profitable business.Ever seen an iceberg? We see a small part of the iceberg above water but the majority is below the surface. A food photography business is exactly like that.
What we see on social media or hear professionals talk about is only the part of the business above the surface. There is a large part we donât see or hear about.
In this weekâs episode, weâre pulling that large part of the iceberg out of the water so that you can see it in its entirety.
Not to discourage you though but to prepare you. This episode is full of truth bombs that will help you in your journey and set you up for success. It will help you anticipate challenges, identify opportunities and embrace change better.
Submit a voice question HERE and be featured on the podcastRead more at https://myfoodlens.com
Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens
Show notes available https://myfoodlens.com/
Download free resources
The 5 steps to visual storytellingThe 10-step photoshoot
Write that pitch -
Is creating compositions a challenge for you?I can totally see why.
First off, for the simple reason that composition is art. It is subjective and everyoneâs style is different. So it really leaves a lot of grey area on whether a certain technique works or not.
Secondly, because composition is an art, it is tough to learn it technically. Yes, we can understand guides and placement and general rules around composition but really, we all know that creating composition is like composing music.
Thirdly, compositions are tough because there are so many choices. Any food can be photographed in infinite no. of ways.
And because the choices are so vast, it often becomes a time struggle for us. In addition to the time we spend on creating the composition, theres so much decision making that has to be done to choose a composition style for our subject, ending up in taking up more time.
What if there was a way to make that decision faster? What if you could look at a food subject and decide what composition style would suit it best? What if you could save all that time upfront?
In this weekâs episode, we discuss how to know when to create large compositions.
We discuss the 3 categories of food that are worth spending the time to create elaborate compositions, how to use that to your advantage in client projects and how to work smartly to create simpler yet powerful compositions.
Creating large and elaborate compositions can be really time taking. Oftentimes we spend so much creating a composition for a subject and it doesnât deliver our vision or look the best it could.We are either disappointed or think that we donât have the skills to envision the result upfront or we start over and recreate. None of these situations are preferable.
Learn a simple way of identifying which food works best for larger compositions can help save time, develop the skill of envisioning the result upfront and also position us as experts in front of clients.
Whether composition-creation is a struggle or not, hereâs a simple way to work smarter with it.
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast
HERE
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/84-how-to-know-when-to-create-large-compositions/
Download free guide and workbook
The 5-step guide to visual storytelling - DOWNLOAD HERE
The 10-step photoshoot - DOWNLOAD HERE
Write that pitch - DOWNLOAD HERE -
Whether itâs the start of the year or not, we all find ourselves at different points in our journey setting new goals, striving to achieve existing ones, or perhaps even questioning the necessity of setting goals altogether. Regardless of our stand on goal setting, we all have ambitions for our creative journey.
It could be launching a new project, getting better at photography, growing our business, or simply finding more balance in our lives.
Whether we set ambitious goals or avoid setting goals altogether to dodge the feeling of overwhelm, we have our own unique approach to move towards our creative aspirations.
In this weekâs podcast episode, Iâm sharing what I wish I had done differently at the start of last year and how Iâm approaching my goals this year.
Whether you set goals or not, the idea that Iâm sharing in this episode can be a game-changer in your creative journey.
And if you have set goals for this year, this episode will definitely make your goals stronger and more powerful, setting you up for success.
As creatives we want to continue to grow and improve in our journey. But how can we move forward if we donât know which direction is forward?Goal-setting is exactly like that.
How can we reach somewhere if we donât set a destination?
In this episode Iâm sharing a goal-setting tip that can change how much you achieve this year.
Making that small tweak in the way you set goals is like picking your parking bay and reversing exactly between the 2 white lines. Perfectly.
Read more at https://myfoodlens.comFollow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/
Show notes available at https://myfoodlens.com/83-dont-lose-a-year-make-this-easy-goal-setting-tweak-now/
Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE
Download free guide and workbook
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/
Write that pitch https://myfoodlens.ck.page/writethatpitch - Montre plus
