Episodes
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Our guest Deborah Papiernik explains how digital worlds are more than just play. Tune in, if you want to get a glimpse of the potential the Metaverse offers, you need to look backwards, and into the digital worlds created by the game companies.
Deborah also presents the new amazing docudrama âNotre-Dame on Fireâ. The one-hour experience will put players into the boots and flameproof uniforms of the Parisian fire brigade on that fateful night of April 15 2019, when flames nearly claimed the world-famous cathedral.
About Deborah Papiernik:
Deborah Papiernik has been with Ubisoft (French video-game powerhouse) for 25 years, holding different positions in Marketing, Business Development and Game Development. Passionate about building bridges between different industries, Deborah explores new business opportunities for Ubisoft, looking beyond the world of video games to bring its brands to wider audiences, and to share the companyâs expertise with new sectors. -
Web3 Is Coming â What Does It Mean for Brands?
Named one of âThe Worldâs Most Influential CMOsâ by Forbes Magazine, Ana Andjelic recently left her marketing post at Banana Republic to launch an exciting new venture. In Show 3, Ana talks to NEXT about Web3 and what it means for brands. How will consumers stand out from the crowd and display their status? Because in the modern âAspiration Economyâ consumers yearn for cultural, social, and environmental recognition. As Ana points out, itâs not just business experience, but also social urgency that brands need to trade in tomorrowâs Aspiration Economy.
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Episodes manquant?
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Hear why John Schoolcraft (Global Chief Creative Officer, Oatly) thinks the traditional agency-client model is fundamentally broken. Which is why, when he joined Oatly - a Swedish food company that produces alternatives to dairy products from oats - in 2012, he famously axed the marketing department. He often says, half-jokingly, that his motivation was to stick a finger up at all the marketing directors whoâd in the past ruined his best work. In his current role, he isnât the CMO but the chief creative officer, and now Oatly doesnât even have a CMO. Instead, he leads an elite internal team of creatives at the trailblazing food company. How does this work?
Thank you to our partners!
Accenture Interactive â FAKTOR 3 â t3n -
In the first episode of our new NEXT Show Season, trend expert Chris Böhnke talks about new forms of creative work and surprising collaborations. And of course, Metaverse can't be missing in the trends forecast for 2022.In conversation with our NEXT Programme Director Monique van Dusseldorp: Chris will share his views on the recently released Fjord Trends report, which sees the need for vast changes in our relationships with people, business and the planet. Importantly, the report spells out these shifts in different areas:- Work and the workplace- Supply chains, sustainability and the return of scarcity- The metaverse as the next frontier- Trust, truth, and values- Care beyond the health industry
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Right after taking the stage at our NEXT Conference Limited Edition in September 2021, Dr Parag Khanna sat down with our conference curator Monique van Dusseldorp to follow up on the important points he made regarding the political issue of mass migration and how this will influence the years to come. Parag also revealed his special connection to Hamburg and gave us a little insight into his growing up, being a son of a migrant family himself.
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At our NEXT Conference Limited Edition in September 2021, Timandra Harkness and David Mattin sat down for a one-on-one conversation. After Timandra explained how she came to maths and statistics from a rather creative background of theatre and circus, the two turned to the topics of Big Data, personalisation and their social implications: How can we retain the freedom and self-determination promised by the Personalised Century, but rebuild the community and solidarity we lost when we escaped from mass society?
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In 2021, everyone is talking about the metaverse. But what does the emergence of these worlds mean for our shared future? And what opportunities does it present? In this fast-paced talk, leading trend watcher David Mattin takes you on a tour of the virtual and simulated worlds to come, and how theyâll supercharge the eternal human quests for connection, status, and meaning.
Also check out the live blog to this keynote and discover more videos here.
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Imagine thisâŠIt is the near future. A team of 1,000 specially selected people will travel far beyond the solar system to the planet N.EXT.1. There, they will establish a permanent base. A new society. A new home for human beings.
Many of our guest have undertaken this journey with us on the digital show WHAT'S NEXT during the pandemic. At NEXT21, we watched them board the space shuttle and asked our audience to join us by answering five questionsâŠ
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Covid brought shock and a lot of broken habits to tech, but mostly, it accelerates everything that was already changing. 20 trillion dollars of retail, brands, TV and advertising is being overturned, and software is remaking everything from cars to pharma. Meanwhile, China changes everything from one direction and regulation comes from the other. Benedict Evans gives an update on the macro and strategic trends in the tech industry.
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As climate change tips towards a full-blown crisis, economies collapse, governments destabilize and technology disrupts, weâre also entering a new age of mass migration. What is the next phase of human civilization? What are the future behavioural changes in global mobility? Leading global strategy advisor and best-selling author Parag Khanna shares his answers.
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Nils Wollny shares the story of holoride â a spin-out from Audi that focuses on the next generation of in-car entertainment. How can we take everyday journeys and transforms them into hyper-immersive experiences? Explore holorides vision for the future of mobility.
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If the last century was the Mass Century â mass production, mass marketing, mass media and the rise of mass politics â this one is the Personalised Century.
We buy products that express who we are, we see adverts targeted to our individual tastes and habits. Each of us has our own individual media channel for news and entertainment, edited by our own choices, our network of friends and contacts â and of course the algorithms that predict what we want to see next. Even politics is shifting its focus, from mass movements for universal rights to individual issues of respect for our diverse identities.
Technology has made this personalised world possible, but it is not the sole driving force. We are more free than our grandparents from the limits of economic scarcity and social expectation, but we are also more isolated. We turn to technology to connect us, to reflect ourselves back from the lonely darkness of the screen, to reassure us that we are recognised.
But this automated recognition never quite satisfies our human needs for purpose, for intimacy, and for social solidarity. Covid-19 accelerated our slide into atomisation, millions of individuals digitally connected but socially isolated.
How can we retain the freedom and self-determination promised by the Personalised Century, but rebuild the community and solidarity we lost when we escaped from mass society?
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Francesca Bria is an innovation economist and digital policy expert, working at the intersection of technology, geopolitics, economics and society. At NEXT21 we discussed: Can Europe navigate a path between the digital giants of the US and the state control of China, to build a digital utopia from our current dystopia?
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Today, consumers demand sustainability. People are starting to understand that more consumption is bad. But they are still existing in the dichotomy of more versus less, instead of more versus better. The big question is: how can we create innovative experiences that drive better, not more, consumption?
We spent a long time expecting consumers to demand change from enterprises. But real pressure on companies now comes from other quarters. This likely means that enterprises will be driving consumer behaviour change, much more than the other way round.
This is a unique opportunity for enterprises today to drive change, and to convert new consumer intentions into new consumer behaviours, by creating Sustainable Experiences. The tension between convenience and sustainability can only be dealt with by making the shift from user-centric design to life-centric design.
Also check out the liveblog to this keynote and. discover more videos here.
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Our NEXT Conference finally went live again â both IRL and via livestream. And it couldn't have been more exciting! An action-packed day filled with brilliant keynotes, inspiring panels, music, networking, boat cruises and a well-deserved bit of partying.
We have so many people to thank for making this yearâs event so special: First and foremost, we would like to thank you - our NEXT crowd - because without you, none of this would have been possible. Then of course we want to thank our partners, the City of Hamburg, next.Media, t3n and our streaming partner TwentyThree, who helped make the event happen. And of course we want to thank all those behind the scenes, from the fantastic speakers and their teams, the refreshment servers and location crews right through to all the helping hands at Accenture Interactive and Faktor 3.
For those unfortunate to have missed NEXT21: We documented the entire day in photos, our dear friend Adam did a superb job live blogging all the amazing keynotes, and very soon keynote videos and interviews with some of our speakers will be uploaded.
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In the seventh episode of season two of WHAT'S NEXT, Kristina Bonitz (Managing Director, SinnerSchrader) explored how to find and develop creativity and innovation in life, business and the pandemic age.
Kristina is an innovation consultant, business designer and strategist working in the intersection of business, design, culture, technology and human realities. She strives to inspire organisations to imagine and design better futures for people, society, and the planet.
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Azeem Azhar is the writer behind Exponential View which explains how society and the political economy are changing under the force of technology. He brings a unique background to explain the intersection of breakthrough technologies and the economies and societies in which we live.
In the fifth episode of season two of Whatâs NEXT, he explored the two key technologies likely to reshape the way we live, and the mindset shift weâll need to make the most of them. - Montre plus
