Episodes
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In this episode, we welcome a VERY special guest, David Thurston, owner of Butterfly Loft Salon and founder and CEO of Danger Jones. David shares his journey into the salon industry, his insightful and inspiring stories about taking risks, and how Butterfly Circus created a monumental shift in the salon industry, building community and the power of independent education. David also shares his recent ventures, including a music documentary and vision for the Danger Jones brand. David also reflects on the importance of personal branding and gives us a vulnerable, behind-the-scenes look at his current 100 videos in 100 days challenge, which ends up as a little therapy sesh for Nina lol. You can find David on the socials here, Alexis Thurston's TikTok here, and Danger Jones here and here. Thank you David for being our VERY special guest. We LOVE you!
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In this episode, Nina revisits 'your content is your marketing', emphasizing the importance of creating content that aligns with your specific salon brand and audience. There is a big difference between marketing for local salon clients versus marketing as industry influencers, and to be effective, content needs to be relatable and valuable to your specific audience to build trust, relationships, and ultimately, a local salon clientele. We also talk about the Olympics, duh, and how inspiring it is to see mental health at the forefront, thank you, Simone Biles! You can find Passion Squared on the web here, on the socials here, and learn more about A School here and the Creating Your Awesome Brand course here. Thank you for listening!
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Episodes manquant?
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In this episode, we welcome Amanda Harsche, an independent stylist, educator, and content creator from Denver, Colorado to the pod. Amanda shares her journey to becoming a hairdresser, despite initial resistance from her parents, how she built a salon clientele in a small town, authenticity and simplicity in creating content, and her unwavering commitment to making hair education accessible to all. We talk about Amanda’s struggles with mental health, her incredible milestone of achieving six months of sobriety, the importance of self-care as a hairdresser, and the value of a strong support system. You can find Amanda on the socials here and at Forma Collective Salon here. Thank you Amanda for being our guest and sharing your insights, experiences, and wisdom. We LOVE you!
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In this episode, Nina dives into how salons can grow without depending solely on social media. We talk about the importance of understanding how different marketing strategies fit different types of businesses, like not confusing influencer and content creator marketing strategies with your local salon business marketing strategies. We discuss the fundamentals of new client engagement and existing client retention strategies, optimizing review and referral platforms, post-experience texts, email marketing, and local community engagement. Nina also underscores the need for consistency, time dedication, and moving through your fears to build a strong foundation, rooted in the fundamentals, grow your salon business, and feel more joy. YAY! You can learn more about A School here, and the Creating Your Awesome Brand Course here. Your ratings and reviews help this podcast become more discoverable to folks like you who find value in the episodes. We'd be so grateful if you took a moment to share your experience through a rating, review, or simply sharing this pod with your friends. Thank you so much for listening!
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In this episode, Nina welcomes back Brenda Amaral, owner of Gwen Mireille Salon & Spa in Raynham, Massachusetts, and founder of True Hair Education. Brenda shares her journey transitioning from booth renter to an employment-based salon owner, emphasizing the importance of overcoming fears and regrets. She speaks about her early challenges in leadership and the significance of having mentors. Our conversation dives into True Hair Education's mission of providing unbranded, fundamental hair color education to empower stylists to make more informed, confident decisions. Brenda also discusses the importance of self-care, healthy boundaries, and continuous learning in her professional journey. You can find Brenda and True Hair Education on the web here and on the socials here. Thank you Brenda for being our guest, we LOVE you!
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In this episode, Nina shares some thoughts about creative slumps in content creation including a process to work through your slump. We talk about the importance of genuine connections and the struggle with passive content consumption, the difference between creating content for marketing your business and influencers who create content as a business, and the need for a periodic reset to find inspiration, value, and back into your rhythm. We also touch on the importance of seeking context in the online space. You can find Passion Squared on the socials here and on the web here. Thank you for listening!
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In this episode, Nina welcomes Sean Paisant, Owner of Entrust Hair in Portland, Oregon, and seasoned haircutting educator. Sean shares his journey of building, leading, and growing Entrust Hair over the past 14 years, the origins of Entrust, the shift from an employment-based to a lease-based salon model, the importance of focusing on community and connection between clients and other hairdressers in the salon, and valuable insights into building a loyal clientele through offline word-of-mouth and elevated salon experiences. Sean also shares his view of some of the challenges and changes in the salon industry, the significance of having a routine, and finding his rhythm. You can find Sean on the socials here and Entrust Hair here. You can find Passion Squared on the socials here and on the web here. Thank you Sean for being our guest, and my awesome neighbor, we love you!
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Originally aired January, 31, 2024
In this episode, Nina shares some thoughts about the 'everyone is slow' narrative being shared on the salon industry socials. The fact is, not everyone is slow, busy, sad, happy, or anything. This is another example of black-and-white thinking, coupled with remembering the algorithms can be deceiving and distracting. Nina also shares insights on some key areas of your salon business to look at when things slow down and you don't know why starting with having clarity around your salon brand story which is the foundation for every decision you make in your business. You can learn more about Creating Your Awesome Brand, a complete course for beauty pros here, and find Passion Squared on the socials here and the web here. You can find examples of the post experience salon client communications here. Thank you so much for listening, and if you know someone who needs to hear this episode, I'd be super grateful if you shared it with them. Thank you! -
In this episode, Nina welcomes back Stacey Rackham, leader and owner of Mint Hair Crafting Salon in Ferndale, Michigan. They dive right into Stacey's new concept, Melt, which focuses on scalp care and head spa experiences inspired by Japanese wellness techniques. Stacey discusses her journey of creating the Melt head spa experience, the challenges faced, and the overwhelmingly positive feedback from salon guests and her team. We talk about how Mint Hair Crafting builds new guest relationships through staying active in local Facebook groups and events like her recent puppy yoga fundraiser, and how she continues to enhance the Mint Hair Crafting experience. We also discuss Stacey’s dedication to nurturing her salon guests and team, and yes, we also talk about our shared love for Taylor Swift. Lol. You can find Mint Hair Crafting on the socials here, on the web here, and find Stacey here. Thank you Stacey for being our guest. We love you!
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In this episode, Nina revisits the January 2024 episode on perspective for the salon industry, and reflects on significant global and consumer trends impacting the salon industry from 2023 to 2024, emphasizing the importance of providing care, building trust, and creating value for salon clients. We dive into topics ranging from customer psychology and economic factors to specific salon industry trends such as the skinification of hair. Nina highlights the need for businesses to adapt to consumer behaviors, improve salon client experiences, and stay focused on the fundamentals of growing your salon business, focusing on lifetime client value and the importance of clear communication and consistent experiences, online and off, and strategies to retain clients, manage prices, and realign business practices, concluding with advice on focusing on fundamental values and avoiding the distraction of online discourse. You can find Passion Squared on the socials here and here, on the web here, and Creating Your Awesome Brand, a complete course for beauty professionals here. Thank you so much for listening!
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In this episode, Danielle Green, the owner, and creator of Radically Curly Salon, an employment based salon in Las Vegas returns to the pod. We discuss Danielle's recent move to a large salon from a quad salon suite, to accommodate her growing clientele and team. Danielle shares the journey and motivations behind creating the Radically Curly Salon brand, which focuses on celebrating all natural textures of hair. Danielle also discusses her wisdom and insights from the build-out of the new Radically Curly location including the importance of external support systems like a business attorney and CPA, and the challenges and rewards of transitioning to a larger space. We also discussed marketing strategies, client referrals, self-care practices, and maintaining healthy boundaries as an entrepreneur. You can find Radically Curly Salon on the socials here and here, on the web here. Thank you Danielle for sharing your wisdom, again, with us! And thank you to our listeners for being here. We love you!
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In this episode Nina dives deeper into a recent Reel they shared on the connection between your salon brand, your salon experiences, and your salon prices. When your prices are aligned with the experience you deliver, and you’re attracting salon clients who see value in the experience for the price, you are good. When your salon prices are out of alignment with the experience you deliver, that's where you may struggle. We also talk about the importance of context when absorbing content on the socials about your salon pricing. The Reel mentioned in this episode can be found here. You can learn more about the Creating Your Awesome Brand course here, find us on the socials here and here, and on the web here. Thank you so much for listening!
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In this episode, Nina sits down with Kristen Peckich, the owner of La Pomponnee Salon in Pittsburgh, Pennsylvania. We discuss Kristen's 32 years as the owner and leader of an employment-based salon, her unusually low turnover of team members and clients, her salon leadership philosophy, lessons learned, and transitioning from working behind the chair into a full time leadership position. We also talk about Kristen’s most impactful marketing strategies focusing on client care and how Kristen practices self-care while serving others. Thank you Kristen for being an inspiration to our industry and for being our guest on the pod. You can find La Pomponnee on the socials @lapomponnee Thank you for listening!
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In this episode, Nina revisits a conversation around our collective loss of perspective as an industry thanks to the algorithms on social media feeding into our fears and insecurities by amplifying the most enraging pieces of content. Remember, your content is your marketing, and what you choose to engage with online has a direct impact on your salon business and brand. And when you choose to engage, you are feeding these ridiculous narratives about our industry and causing harm to your nervous system, mental wellness, and salon business. Nina also shares a few tools to help you stay focused on what matters, and less on what doesn’t. You can find us on the web here, and on the socials here and here. You can listen to the 2024 The Year of Perspective for The Salon Industry here and the Instagram post mentioned here. You are so loved. Thank you so much for listening!
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In this episode, Nina talks about the recent ban on non-compete agreements in the US and why that’s awesome news for the salon industry in creating a positive and supportive environment for your salon team members, focusing on building trust through clear communication, expectations, and shared vision. Nina also talks about how this new ruling is directly connected to your salon brand story which is the foundation for your Salon Team Handbook, which is about building trust, clarifying your salon brand values, and helping create a healthy salon culture. You can learn more about Creating Your Awesome Brand, A Complete Course for Beauty Professionals here, and find Passion Squared on the socials here and here. Please share this episode with folks you feel would gain value from the message. Thank you so much for listening!
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In this episode, Nina share insights on generational discourse drawing from their own experiences as a young hairdresser and marketer, the importance of listening to different generations and their perspectives, and how it applies to both your salon business and life and shares some tips from a blog they wrote in 2013 on how to be a more empathetic leader to future generations. Nina also shares why the word awesome has always been a big part of their vocabulary. You can find Passion Squared on the web here, and on the socials here and here. Thank you so much for listening! You are awesome!
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In this episode Nina dives into the trouble with comparing your salon brand to the one down the street, revisiting a Passion Squared blog post from 2014 on the importance of having clarity around your own salon brand story, marketing strategy which includes your salon pricing, your business objectives, desired outcomes, overhead, and all the things. This episode also includes a little reminder about your rhythm, knowing that some days you’ll be in your flow, some days you’ll be on fire, and some days, like for Nina today, you will be in your slow era. All the days and eras matter. And so do you. You can find us on the socials here and here, on the web here, the Creating Your Awesome Brand, a complete course for beauty professionals here, and The Pricing Playbook Class mentioned in this episode here. Thank you for listening.
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In this episode, Nina dives into a few key actions that can have an immediate impact on your salon business and brand. New salon clients find you via search, whether it be through search engines, voice, AI, referral platforms or the socials. Every word matters, which means your captions are more important than ever. In this episode I share an exercise I did that proved how social media posts can significantly contribute to how your salon comes up in search engines. We also talk about the missing context of the ‘charging your worth’ messaging in the salon industry, and give you some fundamental tools to help you refocus your energy on your own salon brand and get out of comparison. You can find us on the socials here and here, on the web here, and Creating Your Awesome Salon Brand, a complete course for beauty professionals here. Thank you so much for listening!
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In this episode on the pod, Nina comes to you for a little catch up after being under the weather this month to celebrate Passion Squared's 12th birthday, dive into respurposing content, navigating sick days with salon clients, healthy boundaries vs. walls in your salon business, and some things to consider before discounting your salon services when you're business is slow and you're not sure why. Thank you so much for listening! Whether you've been here since day one or just arrived, thank you for your trust, support, and love. We're so grateful you're here.
Links mentioned in this episode:
Creating Your Awesome Brand Course
Passion Squared
Episode Timestamps01:52 Celebrating 12 Years of Passion and Gratitude
03:44 The Importance of Healthy Boundaries and Your Salon Business
07:44 The Difference Between Healthy Boundaries and Walls
11:28 The Impact of Discounting on Your Salon Brand and It’s Value
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In this episode, originally aired in June 2023, Nina shares some simple, high-impact ways to show your salon clients you care, build trust, and create more value for them. These simple actions, which have nothing to do with social media or algorithms, can help you retain awesome clients, and help you generate more revenue in the process. Also in this episode, Nina shares the real reason behind their obsession with squirrels, birds, and trees which is a story of hope and healing. You can find Nina and Passion Squared on the web here and on the socials here and here. Thank you for listening!
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