Episodes
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Episode Description: In this episode, we dive into the world of game development with Thaddeus Sasser, Game Director of Marvel Rivals at NetEase. Thad shares his journey from working on major franchises like Call of Duty and Battlefield to leading the development of Marvel Rivals. We discuss the challenges of balancing creative vision with stakeholder expectations, bringing iconic Marvel characters to life in a hero shooter, and the final push towards the gameâs highly anticipated launch. Whether youâre a game developer, a Marvel fan, or someone interested in the behind-the-scenes of game design, this episode offers invaluable insights.
Timestamps & Key Takeaways:
[02:15] Announcing Marvel Rivals at Gamescom Thad talks about the excitement and relief of announcing Marvel Rivals' release date and the addition of Captain America and Winter Soldier. He shares how this announcement has energized the team as they enter the final stages of development. [08:40] What Does a Game Director Do? Thad explains the role of a game director, detailing how it involves holding the creative vision, managing the team, and making crucial decisions that keep the project aligned and moving forward. He emphasizes the importance of leadership and inspiring the team. [15:30] Balancing Marvelâs Vision with Creative Freedom We explore the challenges of working with a huge IP like Marvel. Thad discusses how his team collaborates with Marvel to ensure characters stay true to their origins while still pushing gameplay boundaries to surprise and delight players. [21:50] Designing Characters and Team Synergy in Marvel Rivals Thad dives into the process of designing diverse heroes with unique abilities and how they ensure balanced and engaging gameplay. He shares how characters like Spider-Man are adapted to maintain their iconic traits while offering a fresh gameplay experience. [28:10] Lessons Learned from Past Franchises Reflecting on his work on games like Call of Duty and Battlefield, Thad shares the importance of iteration, feedback, and making tough cuts in the development process. He explains how these experiences have shaped his approach to Marvel Rivals. [35:00] The Next Steps for a Game Director Thad discusses potential career paths for game directors, from moving into studio-level design roles to starting their own studios. He reflects on his passion for staying hands-on with the creative process and being the vision holder for projects.Key Quotes:
âYou have to push the boundaries of the franchise to surprise and delight players while staying true to the core IP.â âThereâs a moment when you find the fun, and thatâs what keeps you hooked.â âI love being the vision holder and part of the creative process.â -
User-generated content (UGC) has become a transformative force in the gaming industry, giving players the tools to shape their favorite games and developers new ways to engage their communities. In this episode of the Player Driven Podcast, Scott Reismanis, founder of Mod.io, dives into how his platform is breaking barriers and expanding opportunities for players, creators, and studios alike.Key Takeaways
1. UGCâs Role in Expanding Gaming Lifecycles
Baldurâs Gate 3 has seen over 50 million mod downloads in its first year, with 40% of its player base engaging with modsâdouble the industry average. Scott explains that mods keep games fresh, encouraging players to return for new experiences, whether itâs simple cosmetic tweaks or major gameplay changes. Console players, in particular, have embraced mods, often consuming more content than their PC counterparts.2. Breaking Down Barriers for Console Modding
Traditionally, console ecosystems were closed off to modding due to strict certification processes and security concerns. Mod.io changed the game by partnering with PlayStation, Xbox, and Nintendo, bringing mods to consoles for the first time. This shift has allowed console players to experience UGC at a scale previously reserved for PC gaming, with games like Baldurâs Gate 3, SnowRunner, and Skater XL leading the charge.3. The Business Case for UGC
Mod.io collaborated with Simon Carlos of GameDiscoverCo to analyze UGCâs financial impact. The results are clear: games with UGC see a 23% revenue increase over five years, retain 90% more players, and even boost paid DLC sales by up to 26%. UGC not only enhances player engagement but also creates opportunities for studios to better understand what their audience wants through player-created content trends.4. How Mod.io Supports Developers and Players
Implementing modding isnât just about enabling creativity; itâs also about maintaining quality and safety. Mod.io offers automated content scanning for malware and inappropriate material, customizable curation settings for studios, and community reporting tools to flag problematic mods. For developers, this means greater control over their gamesâ ecosystems while giving players the freedom to create and share.5. The Future of UGC in Gaming
Featured Guest
Scott envisions a future where games become platforms for creators, allowing indie developers to launch full-fledged titles as mods within larger games. This approach could solve one of the biggest challenges for indie creatorsâfinding an audienceâwhile providing established games with fresh, high-quality content. As Scott says, âYou donât have to democratize creationâyou just have to enable imagination.âScott Reismanis is the founder of ModDB and Mod.io. With over 20 years of experience in the gaming industry, Scott has helped bring UGC to the forefront of modern gaming, enabling players to create and share content across platforms.
Memorable Quotes âUGC isnât competition; itâs an opportunity to deepen engagement and extend a gameâs lifecycle.â âYou donât have to democratize creationâyou just have to enable imagination.âRelevant Links Explore Mod.io: www.mod.io Connect with Scott: LinkedInWith UGC continuing to grow, platforms like Mod.io are unlocking creativity and reshaping the future of gaming, one mod at a time.
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Episodes manquant?
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Summary:
Mondae Atughonu, co-founder of Leap of Faith Studios, shares his journey from being a chemist and hospital manager to leading an indie game studio. This inspiring story highlights his transition from a non-gaming background to game development, his passion for creative problem-solving, and the studio's mission to innovate within the industry. Through their flagship game Haven, Mondae and his team are embracing community feedback, operational soundness, and a philosophy of "taking the leap."5 Key Takeaways:
From Science to Gaming (Timestamp: 02:00)
Mondae transitioned from a career as a chemist and hospital manager during COVID-19 to learning game development through Unity and Unreal Engine, showcasing the power of reinvention and passion for gaming. The Power of Taking the Leap (Timestamp: 08:19)
The philosophy of "taking the leap" drives Leap of Faith Studios. Mondae emphasized the value of calculated risks and learning from failure as key principles for personal and professional growth. Innovative Gameplay in Haven (Timestamp: 10:13)
Haven introduces unique mechanics, like a companion system where animals contribute to survival strategies (e.g., wolves hunting for food, squirrels gathering materials), blending creativity with functionality. AAA vs. Indie Dynamics (Timestamp: 13:29)
Mondae contrasted the rigid structures of AAA studios like Bungie with the nimbleness of indie development, where smaller teams can quickly adapt and respond to player feedback. Preparing for GDC (Timestamp: 34:16)
Leap of Faith's opportunity to showcase Haven at GDC reflects their ambitious vision and commitment to excellence, aiming to attract investment and expand their reach in the industry.Key Quotes: "Taking the leap is not about avoiding failure; it's about learning so much from it that the next leap feels natural." (08:19) "Working in AAA taught me the importance of structure, but indie gaming gives us the freedom to innovate faster and better." (13:29) "Seeing someone play your game and truly connect with it is the most fulfilling moment for any developer." (06:16)Where to Find:Website: Leap of Faith Studios
LinkedIn: Mondae AtughonuTopics Covered:
0:00 â 2:00: Introduction to Mondae and Leap of Faith Studios. 2:01 â 10:12: Mondaeâs transition from chemistry to gaming. 10:13 â 13:28: Unique features in Haven. 13:29 â 17:07: AAA vs. Indie game development dynamics. 17:08 â 36:59: Preparing for GDC and Leap of Faithâs vision. -
Episode SummaryOn this episode of the Player Driven, Greg sits down with Christine Dart, the global head of marketing at Helpshift and a driving force behind the podcast itself. Christine shares her journey from aerospace engineering to marketing leadership, how she successfully bridges B2B and B2C strategies, and her knack for crafting initiatives that boost engagement and revenue.
Get ready to explore the multifaceted world of marketing, from building grassroots campaigns to running enterprise-level account-based marketing (ABM) strategies. Whether youâre a budding marketer or a seasoned pro, this episode is packed with actionable advice and industry insights.
Key Takeaways1. Adapting Marketing to a Changing Landscape Christine highlights the rapidly evolving nature of marketing roles, from demand generation to customer marketing. She emphasizes the importance of staying ahead of trends and understanding how new strategies like ABM are reshaping the way companies engage their audience.
2. Lessons from a Non-Traditional Path Christineâs journey from aerospace engineering to marketing leadership underscores the power of adaptability. Her early entrepreneurial efforts, including running a ballroom dance business, taught her valuable lessons in grassroots marketing and creative problem-solving.
3. Leadership in Marketing As a marketing leader, Christine discusses the importance of aligning with company goals, understanding team dynamics, and hiring people whose strengths complement her own. Delegation, she says, is a critical skill for any leader who wants to maximize their teamâs potential.
4. The Value of Networking and Mentorship Christine advises budding marketers to learn from others by reaching out to professionals, attending networking events, and joining industry groups. She shares her own experiences at events like the SPRYNG conference, where exchanging ideas with peers offered deeper insights than reading online articles.
5. Measuring Success with OKRs Christine explains how Objectives and Key Results (OKRs) help align individual and departmental goals with broader company objectives. She illustrates how clear metrics and collaboration across teams drive impactful marketing campaigns.
Timestamps [02:30] â Christineâs journey from aerospace engineering to marketing. [10:15] â The many roles in marketing: From product marketing to event marketing. [22:45] â The importance of delegation and hiring for strengths. [30:50] â How OKRs align teams and drive measurable success. [45:15] â Advice for indie studios starting with limited marketing budgets.Featured Guest: Christine Dart Expertise: B2B marketing, customer engagement, and grassroots strategies. Background: Transitioned from aerospace engineering to marketing leadership, with experience in startups and enterprise organizations.Memorable Quotes âMarketing is all about listeningâto your customers, your team, and the market.â âDonât be afraid to fail fast. Pivoting quickly is part of finding what works.â âOKRs help us align big-picture goals with the day-to-day work that drives results.â -
Episode Overview:
In this episode of Player Driven, Greg talks with Gareth Weatherley, the Senior Customer Relations Manager at Pearl Abyss. Gareth shares his journey in customer support across the gaming industry, the resurgence of game masters, and the balance between automation and human interaction in creating unforgettable player experiences. With insights from his time at Blizzard, Kakao Games, and now Pearl Abyss, Gareth offers a unique perspective on community building and player engagement.5 Key Takeaways:
The Evolving Role of Game Masters
Timestamp: [04:30]
Gareth discusses the return of game masters in modern MMOs, reflecting on their role in early games like EverQuest. He explains how Pearl Abyss is bringing back game masters to foster direct player interactions and make in-game events more engaging and personal. Balancing Automation with the Human Touch
Timestamp: [12:45]
Gareth talks about how automation and AI have improved efficiency in customer support but emphasizes the need for maintaining human engagement. He shares how direct player interactions, especially in critical moments, can enhance the overall gaming experience and build player loyalty. Memorable In-Game Events
Timestamp: [19:15]
A highlight of the episode is when Gareth recounts organizing a virtual wedding for a player during the COVID-19 lockdown. He details how this event brought the community together, creating a memorable experience that went beyond the screen and became a cherished memory for the players involved. Adapting to Player Expectations
Timestamp: [26:00]
Gareth reflects on his time at Blizzard and Kakao Games, discussing how player expectations have evolved over the years. He shares strategies for managing community feedback and the importance of being adaptable in response to player needs. Looking Ahead: The Future of Player Engagement
Timestamp: [32:40]
Gareth envisions the future of player support as a blend of automation for efficiency and personalized touches for meaningful engagement. He talks about how Pearl Abyss is positioning itself to remain at the forefront of community-driven support and the opportunities that lie ahead in evolving communication platforms.Episode Summary:
In this episode, Gareth Weatherley delves into the importance of direct player interaction, the return of game masters, and how balancing automation with human touch can make all the difference in player support. With heartwarming stories and strategic insights, Gareth offers a fresh perspective on creating a thriving gaming community. Tune in to learn how Pearl Abyss is setting a new standard for community engagement in the gaming industry. -
Episode Overview:
In this episode, Greg Posner interviews Fiene Ziegler, Senior Community Management Specialist at InnoGames. Fiene shares her journey into gaming, insights on merging community management with social media, the importance of data-driven strategies, and her vision for the future of player engagement. Her experience sheds light on how to effectively manage online communities in a dynamic industry and adapt to new platforms to reach a wider audience.Topics: Community Management, Social Media Strategy, Gaming Industry Trends, Player Engagement
Key Takeaways:
Journey to Gaming and Community Management
Fiene shares her unique journey from studying law to entering the gaming industry as a community manager. Her initial involvement was volunteer-based, leading her to a full-time role at InnoGames, where she manages community engagement for titles like Forge of Empires. Her background adds depth to her role, as she balances passion for gaming with the objectivity needed for community management. Importance of Game Knowledge and Player Perspective
Fiene emphasizes the value of knowing the game inside and out, even as a manager. By actively playing Forge of Empires, she stays in touch with the player experience, offering insights to developers and community managers. Her expertise positions her as a resource within InnoGames for game-related decisions, showing how deep product knowledge can enhance community relations and drive engagement. Social Media and Community Strategy
Fiene discusses the blending of community management with social media strategy, a trend sheâs championed at InnoGames. Platforms like TikTok, Instagram, and YouTube are essential for player engagement, though InnoGames finds certain platforms, like Facebook, more effective for its demographic. Fiene advocates for tailored content that resonates with current players while reaching new audiences organically. Leveraging Data and KPIs in Community Engagement
With a data-driven approach, Fiene and her team monitor KPIs like engagement, reach, and active player response to measure campaign effectiveness. She uses tools like Power BI to track data, helping her strategize content and engage players more effectively. Her focus is to balance entertaining existing players while reaching out to potential players through innovative, data-backed campaigns. Future Goals and Constant Learning
Fiene talks about her career aspirations, expressing an interest in furthering her skills in social media and marketing. With a passion for learning and self-improvement, she highlights the significance of acquiring diverse skillsâlike using Premiere Pro and Canvaâto stay current in a fast-evolving industry. Her commitment to growth serves as an inspiration for others in community management and social media roles.Episode Summary:
In this episode, Fiene Ziegler provides a comprehensive look at what it means to manage and grow a gaming community. She offers practical insights into blending community engagement with social media strategies, leveraging data for decision-making, and building credibility through in-depth game knowledge. For gaming professionals and community managers alike, her journey and strategies are both inspiring and actionable, showcasing the impact of a well-rounded approach to community engagement. -
Introduction: In this episode of Player Engage, Greg Posner sits down with Mark Sample, the Studio Creative Director at Sumo Digital, who brings an extensive background in game development, having worked with studios like King, 2K, IOI, Ubisoft, and Sony. Mark shares insights into his journey from pixel art on the Commodore 64 to leading creative direction at Sumo Digital.
The Role of a Studio Creative Director Mark explained his responsibilities, focusing on guiding the creative vision of games, mentoring creative directors, and staying aligned with current industry trends. His role also involves making high-level decisions about game pitches and prototypes. Staying Current with Industry Trends Mark emphasized the importance of staying updated on gaming trends through playing new games, regular team catch-ups, and leveraging insights from Sumoâs parent company, Tencent. The Evolution of Game Design Tools He discussed how tools like Unreal and Unity have revolutionized game development, making it more accessible but also reflecting on the unique challenges and rewards of early game design with limited tools. Balancing Risk and Innovation in Prototyping Prototyping is a critical part of game development, and Mark highlighted the challenges of turning ideas into workable prototypes. He shared the importance of knowing when to pivot or cut ideas that donât work. The Importance of Listening and Decision-Making Active listening is a crucial leadership skill, according to Mark. Whether dealing with feedback or making decisions about game features, understanding when to listen and when to act is key to success in game development. Transitioning from Hands-On Roles to Leadership Mark talked about the challenges of moving from hands-on game design to strategic leadership. He candidly discussed missing the direct creative work and how he had to adapt to managing people and processes.Summary Mark Sampleâs insights provide a fascinating look into the world of game development from a creative leader's perspective. His journey from early game design on basic systems to leading creative teams at Sumo Digital showcases the dynamic nature of the industry. The conversation underscores the importance of continuous learning, passion, and adaptability, and highlights the critical skills needed to thrive in game development. Markâs emphasis on listening, making tough decisions, and maintaining a balance between creativity and practicality offers valuable lessons for both aspiring and experienced game developers.
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MDEV is a fast-growing gaming conference taking place on November 7-8 at the Alliant Energy Center in Madison, Wisconsin. Now in its sixth year, MDEV has doubled its audience year after year under the leadership of Ben Kvalo, founder of Midwest Games. Backed by sponsors like Unity, Unreal Engine, and PUBG Studios, MDEV showcases the talent of Midwest studios and is building momentum as a key event for game developers in the region.
Check out our interview with Ben Kvalo to learn more about his vision for MDEV and the Midwest gaming community.
Key Topics Discussed Introduction to Ben Kvalo and His Roles: Learn about Benâs journey and his significant contributions to the gaming industry in the Midwest. The Growth of MDEV: Discover how MDEV has doubled its attendance every year for the past three years and what makes it a unique and accessible event for game developers and enthusiasts. Midwest Gaming Studios: Ben highlights several prominent studios in the region, including Raven Software, Respawn, PerBlue, and many more, showcasing the rich talent pool and innovative projects coming out of the Midwest. Keynote Speakers at MDEV: Get a sneak peek into the exciting lineup of keynote speakers, including Megan Morgan, Jr. from Santa Monica Studios and Matt Weibel, COO of Second Dinner. Community and Family Values: Explore the strong sense of community and family values that permeate the Midwest gaming industry, fostering a supportive and collaborative environment. Future of MDEV: Ben shares his vision for the future of MDEV, including plans for expanding the event and introducing new opportunities for networking and collaboration. -
In this episode, Greg sits down with Ryan Burnett, the Studio Director at Respawn Madison, to talk about his journey in building a new studio from scratch, his leadership philosophy, and the growing game development hub in the Midwest. Ryan shares insights on how Respawn handles LiveOps for Apex Legends, the challenges of recruiting talent, and maintaining a healthy work culture. They also dive into the importance of consistent work in live-service models and the evolving role of player feedback in game development.
Key Timestamps: Building Respawn Madison (01:03 - 03:23)Ryan discusses how he was tasked with building a studio in Madison, explaining the importance of assembling a leadership team and building culture from the ground up. He highlights how thereâs no guidebook for building a studio, and much of the journey involves figuring things out as you go. Midwest Game Development Hub (03:23 - 04:47)Ryan touches on how the Midwest, specifically Madison, is becoming a hotbed for game development. He notes that within a 15-mile radius, games like Call of Duty, Fortnite, PUBG, and Apex Legends are being developedâmaking the Midwest a hidden gem for game development. Preventing Burnout and Managing LiveOps (09:18 - 10:58)Ryan emphasizes that preventing burnout in a LiveOps environment is about more than just managing work hours. It's about effective decision-making, good communication, and maintaining consistent workloads without overwhelming peaks. The importance of predictability in LiveOps is key to maintaining a healthy team. The Role of Player Feedback (16:43 - 18:31) Apex Legends is constantly evolving based on feedback from the player community. Ryan explains how Respawn uses multiple channelsâlike analytics, social media, and community forumsâto gather both quantitative and qualitative feedback, which directly influences their content roadmap. Leadership and Culture in Game Development (32:10 - 35:15)Ryan speaks about his leadership philosophy, focusing on building a team-oriented culture where good ideas can come from anyone. He also shares his journey from being a tech programmer to taking on leadership roles, recognizing that his strength lay in working with people and solving challenges collaboratively.Conclusion:This episode provides a unique look into the journey of building a new game studio and leading in the fast-paced world of LiveOps. Ryan Burnettâs emphasis on leadership, player feedback, and work-life balance offers valuable lessons for industry professionals looking to grow their teams and deliver sustainable results in live-service games.
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Summary: Greg interviews Josh Garity, the founder and CEO of Pyramid Lake Games, to discuss the ins and outs of indie game development. Josh shares insights on their latest project, Varsity High School Football, detailing the challenges of creating a game that represents hundreds of high school football teams across the U.S. He highlights the importance of community feedback and how Pyramid Lake Games stays connected with their players through platforms like Discord and Patreon. Josh also reflects on his partnership with Midwest Games and how shared values helped secure the future of their family-friendly title Floor is What. This episode gives listeners a fascinating look at the indie game development process, the complexities of building realistic games, and the value of community in the industry.
Key Topics:
Introduction to Pyramid Lake Games
Josh Garity shares the journey behind Pyramid Lake Games, based in Madison, Wisconsin. He discusses their growth and upcoming projects, including their new game Varsity High School Football and the evolution from Doug Flutie's Maximum Football. The Genesis of Varsity High School Football
Josh reveals how the idea for Varsity High School Football came from the popularity of high school football culture in the U.S., particularly in states like Texas. His team did in-depth research into high school classifications, divisions, and how to best represent the sport in a video game. Challenges of Game Development
Josh talks about the complexity of managing the data for hundreds of high school teams across 50 states. He touches on balancing realism and gameplay accessibility, ensuring players from different regions feel represented while keeping the game fun and manageable. Community Engagement and Feedback
The importance of community feedback is highlighted as Josh explains Pyramid Lake Gamesâ approach to interacting with fans through platforms like Discord and Patreon. He discusses the challenge of building a broad community outside of a small core group of followers and the value of direct communication with players. Collaborating with Midwest Games
Josh reflects on his experience partnering with Midwest Games, sharing how their shared values and open communication made it a perfect fit for publishing Floor is What. He emphasizes the importance of having the right partners when working on indie games. Future Plans and the Power of Feedback
Josh outlines his ambitions for Pyramid Lake Games, with a strong focus on continuing to involve the community. He mentions plans for a winter playtest of Floor is What, encouraging players to wishlist the game on Steam and join the development journey.Timestamp Highlights: [00:02:27] â The origin of Varsity High School Football and the inspiration behind focusing on high school sports. [00:06:30] â Josh discusses the research that went into representing hundreds of high school teams across various states. [00:10:39] â Josh shares the critical role of community engagement in indie game development. [00:14:42] â The partnership with Midwest Games and how shared values created a strong publishing relationship. [00:27:35] â Josh talks about the development process behind Floor is What, a family-friendly party game inspired by Mario Party and Fusion Frenzy. -
Introduction: In this episode, Greg Posner welcomes Jennifer Javornik, the Chief Partnerships Officer at Filament Games, to discuss the impact of educational gaming and the thriving Midwest game development community. Jennifer shares insights into how Filament creates games that go beyond entertainment by transforming players and shaping the future of education through immersive, meaningful experiences. This conversation also highlights the Midwest as an emerging hub for game development, and the key role the Wisconsin Games Alliance plays in that growth.
Key Takeaways:
The Mission of Filament Games
Jennifer emphasizes that Filament Games is a mission-driven, for-profit studio that focuses on creating playful experiences that improve peopleâs lives. Their goal is to make learning fun and engaging, with players emerging from their games transformed in some wayâwhether itâs learning new concepts, developing confidence, or making behavior changes. Transformative Power of Games
Research backs the effectiveness of well-designed games in education. Games provide an interactive problem space where players can experiment, explore, and gain deeper, longer-lasting understanding compared to traditional learning methods. Jennifer explains how Filament Games integrates this approach into their educational products to encourage players to engage with and retain the material. Impact of COVID on Game Design
The pandemic led to a shift in educational needs, as many students struggled with virtual learning. Jennifer shares how Filament Games adapted by exploring how their games could support students and teachers during this time. The focus has increasingly been on building multiplayer or collaborative experiences to enhance the learning environment. Innovative Platforms for Learning Games
Filament Games develops across a variety of platforms, from standard tools like Unity and Unreal to HTML5 and mobile devices. Jennifer highlights their work on more unconventional platforms, such as Roblox, and even details their creation of a unique game for pediatric MRI machines to help children remain calm during scans. Building the Midwest Game Development Community
Jennifer discusses her work with the Wisconsin Games Alliance and how the Midwest is becoming a hub for game development. She notes the growing number of indie and AAA studios in the region and the importance of initiatives like MDev to unite the game development community and showcase the talent and innovation coming out of the Midwest.Timestamps:
[01:10] â Introduction to Filament Games and its mission-driven approach to game development [03:33] â How games can provide better learning experiences through interactive problem-solving [05:23] â The impact of COVID on education and game design at Filament Games [07:32] â Filament's work on multiple platforms, including Unity, Unreal, Roblox, and even MRI machines [13:18] â Jennifer discusses the growing game development scene in the Midwest and the role of the Wisconsin Games Alliance -
Summary: In this episode, we sit down with Andrew Hogan to explore the growing problem of cheating in online gaming. Andrew shares his journey from brand strategy at Barclays to co-founding Intorqa, a company dedicated to combating cheating through with threat intelligence. We dive into the business of cheating, its impact on game developers, and how Intorqa's SaaS platform helps publishers stay one step ahead of cheaters. This episode is a must-listen for game developers, community managers, and anyone interested in maintaining a fair gaming environment.
Key Topics Covered: Introduction to Andrew Hogan and Intorqa: Andrewâs background in brand strategy and his unexpected path from Barclays to gaming.
How Intorqa started during the early days of COVID-19 and has evolved since then. The Business of Cheating: Cheating has grown into a commercial enterprise with subscription models similar to SaaS.
Cheating is not just about hobbyists anymore; itâs a lucrative business with developers selling cheats to players. Cheating and Its Impact on Gaming Communities: Cheaters drive players away, affect in-game spending, and damage the gameâs reputation.
Toxicity linked with cheating often creates a negative loop, pushing more players towards cheats and spreading distrust within communities. The company provides actionable insights to game publishers, helping them stay ahead of cheating trends. The Real Cost of Cheating: Cheating costs developers by driving players away and decreasing in-game purchases.
Andrew discusses the financial impact on developers and how anti-cheat efforts help protect game economies. The Challenges of Implementing Anti-Cheat Measures: Cheaters constantly adapt, making anti-cheat a never-ending game of cat and mouse.
Insights on why developers must prioritize anti-cheat strategies early in game development. Andrewâs Insights on Gaming Security: How Intorqaâs platform helps developers understand and preempt cheating tactics.
Discussion on some of the most sophisticated cheats, including Direct Memory Access (DMA) cheats. Future of Gaming and Anti-Cheat Technology: The importance of staying vigilant as gaming continues to grow.
Intorqaâs vision for a safer and fairer gaming environment.Timestamps: 00:32 - 02:24: Andrew introduces himself and the origins of Intorqa. 04:02 - 05:42: Discussion on how cheating has become a commercial business. 10:25 - 12:47: The impact of cheating on player experience and community toxicity. 13:28 - 15:30: How Intorqaâs SaaS platform gathers intelligence from cheat forums. 32:17 - 34:13: When and how game developers should start thinking about anti-cheat measures. -
Episode Description: In this episode, we dive into the world of game development with Thaddeus Sasser, Game Director of Marvel Rivals at NetEase. Thad shares his journey from working on major franchises like Call of Duty and Battlefield to leading the development of Marvel Rivals. We discuss the challenges of balancing creative vision with stakeholder expectations, bringing iconic Marvel characters to life in a hero shooter, and the final push towards the gameâs highly anticipated launch. Whether youâre a game developer, a Marvel fan, or someone interested in the behind-the-scenes of game design, this episode offers invaluable insights.
Timestamps & Key Takeaways:
[02:15] Announcing Marvel Rivals at Gamescom Thad talks about the excitement and relief of announcing Marvel Rivals' release date and the addition of Captain America and Winter Soldier. He shares how this announcement has energized the team as they enter the final stages of development. [08:40] What Does a Game Director Do? Thad explains the role of a game director, detailing how it involves holding the creative vision, managing the team, and making crucial decisions that keep the project aligned and moving forward. He emphasizes the importance of leadership and inspiring the team. [15:30] Balancing Marvelâs Vision with Creative Freedom We explore the challenges of working with a huge IP like Marvel. Thad discusses how his team collaborates with Marvel to ensure characters stay true to their origins while still pushing gameplay boundaries to surprise and delight players. [21:50] Designing Characters and Team Synergy in Marvel Rivals Thad dives into the process of designing diverse heroes with unique abilities and how they ensure balanced and engaging gameplay. He shares how characters like Spider-Man are adapted to maintain their iconic traits while offering a fresh gameplay experience. [28:10] Lessons Learned from Past Franchises Reflecting on his work on games like Call of Duty and Battlefield, Thad shares the importance of iteration, feedback, and making tough cuts in the development process. He explains how these experiences have shaped his approach to Marvel Rivals. [35:00] The Next Steps for a Game Director Thad discusses potential career paths for game directors, from moving into studio-level design roles to starting their own studios. He reflects on his passion for staying hands-on with the creative process and being the vision holder for projects.Key Quotes:
âYou have to push the boundaries of the franchise to surprise and delight players while staying true to the core IP.â âThereâs a moment when you find the fun, and thatâs what keeps you hooked.â âI love being the vision holder and part of the creative process.â -
Episode Description:In this episode, we sit down with Yaroslav Rudnitskiy, ASO expert and Head of ASO at AppFollow, to explore the power of App Store Optimization (ASO) and the importance of feedback management in app development. Yaroslav shares strategies for boosting your appâs visibility, engaging with users, and maintaining a positive reputation in the competitive app marketplace. Whether youâre a developer, marketer, or just curious about how apps gain traction, this episode offers valuable insights into the tools and tactics that drive success.
Timestamps & Key Takeaways:
[04:00] What is ASO and Why It Matters
Yaroslav breaks down App Store Optimization (ASO), comparing it to SEO for apps. He explains how ASO boosts organic downloads through strategic keyword placement and optimized metadata. [11:45] App Store vs. Google Play: Key Differences
Yaroslav highlights the key differences between the App Store and Google Play algorithms, including how each platform evaluates app visibility and performance. [19:30] The Importance of Regular Metadata Updates
Yaroslav emphasizes the need for frequent updates to your appâs metadata to keep up with changing algorithms and market trends, suggesting updates every 6 weeks. [27:20] Managing Feedback and Reputation with AppFollow
Managing app reviews is crucial for building trust. Yaroslav discusses how AppFollowâs tools help developers manage user feedback, automate responses, and engage more effectively with their community. [35:00] Leveraging Competitor Analysis to Enhance ASO
Yaroslav advises developers to analyze competitors to find opportunities for improvement. By understanding what others are doing wellâor poorlyâyou can refine your own ASO strategy. [42:10] Success Stories: Feedback Automation in Action
Yaroslav shares a success story from Maitona, a game publisher that used AppFollowâs automation tools to manage feedback efficiently, enhancing user satisfaction and retention.Key Quotes:
âASO is about making your app visible and converting those views into downloads.â âRegular updates to your metadata can significantly impact your appâs search ranking.â âFeedback is gold. Engaging with your users and addressing their concerns builds trust and keeps your app relevant.â -
Episode Summary:
In this episode, weâre joined by James Zinn, Partnership Manager at Shockbyte, to dive deep into the world of server hosting, multiplayer game experiences, and player-owned game servers. James shares his insights on the balance between cost and control in multiplayer game development, and how developers can utilize player-owned servers to foster community, enable user-generated content (UGC), and manage their server hosting costs.We also explore James' journey into gaming, his role at Shockbyte, and how Shockbyte is providing solutions for game developers and players alike. Whether youâre a developer looking for alternatives to AWS or Microsoft Azure, or a gamer curious about how multiplayer servers operate behind the scenes, this episode has something for you.
Timestamps for Key Takeaways:
[03:30] Understanding Different Server Types: P2P vs. Dedicated Servers
James breaks down the different types of multiplayer servers, explaining the pros and cons of P2P (peer-to-peer) and dedicated servers. He also discusses why many game developers choose one over the other, using examples like Battlefield and League of Legends. [17:30] Player-Owned Game Servers: Benefits for Developers and Communities
James highlights the benefits of player-owned game servers (POGS), including how it lowers costs for developers and encourages community engagement. He emphasizes the importance of UGC in building strong gaming ecosystems and how this model allows players to take ownership of their gaming experiences. [24:30] Monetizing Player-Owned Servers
James shares real-world examples of how players can monetize their custom servers by selling in-game items or experiences. We discuss how games like GTA and Minecraft allow server owners to run their own in-game economies and the impact of this on gaming communities. [32:00] Conference Experiences and Networking in the Gaming Industry
James reflects on his experiences at major gaming conferences like Gamescom, GDC, and DICE, offering advice on networking in the gaming industry. He shares personal stories of meeting influential people in the gaming world and the importance of putting yourself out there to build meaningful connections. [36:30] Advice for Aspiring Game Developers
For listeners hoping to break into the gaming industry, James offers practical advice on how to get started. He emphasizes the importance of hands-on experience, whether through volunteering, joining game communities, or creating your own games using platforms like Unity or Unreal Engine. -
In this episode, we are joined by Nigel Franks and Kristie Dale from Snowed In Studios, a distinguished studio within the Keywords family. They dive into the nuances of crafting unforgettable player experiences, discussing the key challenges, cutting-edge technologies, trends, and best practices in the gaming industry.
Nigel Franks, serving as the studio production director at Snowed In Studios, offers his valuable expertise in game development project management. Kristie Dale, on the other hand, as a producer provides insights into the varied job opportunities in the gaming sector, covering roles from artists to customer support to digital media.
Additionally, we explore the impressive talent and brainpower within the Keywords Network. As we collectively work on some of the world's most prominent games, the passion and talent within our network of game creators and entrepreneurs are truly remarkable.
This episode is essential for anyone interested in gaining a deeper understanding of the gaming industry, acquiring insights from industry veterans, and discovering the exciting career opportunities available.
Be sure to listen to this episode on our podcast platform or visit our website for more information. And don't forget to subscribe to the Player Engage podcast for future episodes, including an intriguing conversation with Mike Gallagher from Untitled Ad Lab about the marketing dynamics in gaming.
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Episode Description: In this episode, we sit down with Jack Burrows, a talented level designer at NetEase Games, who has worked on some of the most iconic titles in the gaming industry, including Call of Duty and Marvel Rivals. Jack shares his journey from a QA Specialist to a lead level designer, offering insights into the complexities of creating immersive game environments. He also discusses the importance of feedback in the creative process and how he navigates the challenges of designing for a diverse range of characters in Marvel Rivals.
Key Takeaways:
The Journey from QA to Level Designer: Jack discusses his early career challenges and how his determination and passion for game design led him from QA roles to becoming a level designer at Treyarch and eventually at NetEase Games.
Flow and Immersion in Level Design: The importance of creating levels that maintain a seamless flow, keeping players fully immersed in the game. Jack explains the process of planning and playtesting to ensure that each element contributes to the overall gameplay experience.
Designing for Diverse Characters: Jack shares the unique challenges of designing levels for Marvel Rivals, where he must accommodate a wide range of characters with different movement abilities, ensuring that each level offers something engaging for all players.
The Role of Feedback in Game Development: The significance of constructive criticism in the creative process. Jack emphasizes the need for open and honest feedback to foster growth and improvement in game design.
Advice for Aspiring Game Designers: Jack offers practical advice for those looking to break into the gaming industry, highlighting the importance of persistence, networking, and continuously honing oneâs craft.
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Greg chats with Tomer Pascal, the co-founder and CEO of Own Play, about their innovative project, CityVerse Tycoon. This episode dives into the integration of Web3 technology in gaming, the challenges of using blockchain and NFTs, and how CityVerse Tycoon offers a seamless gaming experience for both Web3 enthusiasts and casual players alike. Tomer also shares insights into the use of Progressive Web Apps (PWA), real-world assets in gaming, and the importance of community engagement in game development.
Listen Here: Exploring Web3 Gaming with Tomer Pascal
Timestamps & Key Takeaways:
03:18.22 - 05:27.34: Simplifying Web3 for Players Tomer discusses how CityVerse Tycoon integrates blockchain and NFTs seamlessly into the gameplay, making it accessible even for players unfamiliar with Web3 technology. 08:34.56 - 10:15.29: The Power of Progressive Web Apps (PWA)A deep dive into why the team chose a PWA over a traditional mobile app, focusing on accessibility and avoiding app store limitations. 12:41.68 - 14:09.52: Real-World Assets in CityVerse Tycoon Tomer explains how players can buy, trade, and improve real-world assets like buildings in Manhattan, adding a financial strategy element to the game. 16:30.44 - 18:07.91: Community Engagement and Feedback Tomer highlights the importance of engaging with the player community through platforms like Discord and the role of player feedback in shaping the gameâs development. 21:22.31 - 22:58.44: Balancing Web2 and Web3 Challenges A discussion on the complexities of integrating Web2 and Web3 elements, and the challenges of running two startups simultaneously. -
Greg sits down with Catherine Litvaitis, a seasoned community manager with experience at Mouldbreaker Interactive, Armor Games Studios, and Paradox Interactive. Catherine shares her journey from being a player on Neopets to managing communities for various gaming companies. She delves into the importance of community guidelines, the role of a community manager, and best practices for building and nurturing gaming communities.
Listen Here: Community Management and Guidelines with Catherine Litvaitis
Timestamps & Key Takeaways:
01:49.48 - 02:33.94: The Role of a Community Manager Catherine explains the role of a community manager as a liaison between players and developers, emphasizing the importance of translating feedback and fostering player engagement.
04:01.80 - 05:18.35: Neopets Influence Catherine discusses how her experience with Neopets shaped her interest in community management and her understanding of player-driven content and engagement.
11:05.35 - 12:37.01: Building a Community from Scratch Catherine shares strategies for starting a community from scratch, including understanding your audience and creating spaces for creativity and engagement.
24:52.62 - 26:21.20: Tools for Community Management Catherine talks about the tools she uses for community management, including Slack, Discord, ClickUp, and Notion, and how they help streamline communication and task management.Key Concepts:
The Role of a Community Manager: Community managers serve as the bridge between players and developers, translating feedback into actionable insights and ensuring that player voices are heard.
Influence of Early Online Communities: Early experiences on platforms like Neopets and Club Penguin can inspire and shape one's career in community management by highlighting the importance of player-driven content and engagement.
Starting a Community: Understanding your audience, creating spaces for fan art and discussions, and engaging with players are crucial steps in building a successful community from scratch.
Community Guidelines: Customized community guidelines are essential for each game and company, focusing on inclusivity and protection against scams and harmful behavior.
Tools for Effective Management: Utilizing tools like Slack, Discord, ClickUp, and Notion can help community managers streamline their tasks, communicate effectively, and maintain organized documentation.
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Episode Description: In this episode of Player: Engage, Greg chats with Dang-Stefan La Hong from Playa Games and Conor McGinley from Bytro. They dive into the transformation of customer support in the gaming industry, exploring the shift from external to in-app support systems, the integration of community platforms like Discord, and the balance between automation and human interaction. Learn how these leaders are enhancing player experiences and managing the challenges of implementing new technologies.
Timestamps & Key Takeaways:
02:46.01 - 03:48.53: Transition to In-App Support Dang and Conor discuss the motivations behind transitioning support systems from external methods like email to integrated in-app solutions, emphasizing the benefits for efficiency and player satisfaction. 07:35.62 - 08:53.39: Player Reactions to New Support Systems Dang shares insights on player reactions to the new support system, noting the mix of appreciation and initial overwhelm with automated responses. 09:52.28 - 10:58.61: Integrating Discord for Community Interaction Conor explains how integrating Discord has helped manage community support by enabling players to interact and assist each other through dedicated channels. 12:22.85 - 13:33.84: Managing Team Expectations and Automation Fears Both guests discuss the importance of managing their teams' concerns about automation and ensuring that human oversight remains a crucial part of customer support.Key Concepts:
Transition to In-App Support: Moving support systems in-app improves consistency, provides better context for issues, and enhances the player experience by allowing them to stay within the game environment. Player Reactions: Players' reactions to new support systems can be mixed. While automation can streamline processes, some players may prefer traditional methods and need time to adjust. Community Interaction: Utilizing platforms like Discord can help manage lower-level support queries through community interaction, allowing support agents to focus on more complex issues. Automation vs. Human Touch: Balancing automation with human oversight is crucial. Automation can handle repetitive tasks, but human agents are necessary for complex and nuanced issues. Managing Change: Implementing new systems requires clear communication and expectation management to address fears and ensure smooth transitions for both teams and players. - Montre plus
