Episodes
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Welcome to Podcasting Smarter, in this episode we dive deep into the world of podcast SEO with Anthony Nwaneri from Get More Listeners. Anthony's expertise spans across various successful shows like Chan with a Plan, The Period Whisperer, and Calling History.
Join us as we explore the four key pillars of podcast SEO: discoverability, visibility, user engagement, and building relevancy. Learn practical tips on optimizing your podcast for higher rankings on Apple Podcasts, Spotify, and other directories. Anthony shares real-life success stories and actionable strategies to help you enhance your podcast’s visibility and keep your listeners engaged.
"It's not too late to grow your show. It's not too late to implement these strategies and these terms." - Anthony Nwaneri
Anthony Nwaneri is the best-selling author of the book Podcast Made Simple, the co-founder of Get More Listeners and the Co-host of 'Why Your Podcast Isn't Growing'. Anthony is an established authority in the realm of podcast SEO strategies, specializing in optimizing podcasts for enhanced visibility and engagement across leading platforms such as Apple Podcasts and Spotify. His expertise lies in formulating impactful episode titles and implementing effective keyword strategies, which have consistently contributed to the differentiation of numerous podcasts within the competitive podcasting sphere. With a comprehensive understanding of user engagement and retention techniques, Anthony's proficiency in utilizing transcripts for podcast SEO has proven instrumental for podcasters aiming to broaden their audience reach and impact. His practical guidance and adept utilization of SEO principles position him as a valuable asset for podcasters seeking to bolster their show's discoverability and achieve sustainable growth.
Don't miss out on this insightful conversation that promises to take your podcast to the next level. Tune in now and start implementing these expert tips to see significant growth in your podcast audience!
In this episode, you'll learn how to:
Optimize Your Podcast for Search Engines and Skyrocket Your Growth!
Uncover the Secrets to Getting Your Podcast Discovered on All Platforms!
Master the Art of Crafting Irresistible Episode Titles That Hook Your Audience!
Keep Your Listeners Glued to Your Podcast with Proven Retention-Boosting Tactics!
Harness the Power of Transcripts to Supercharge Your Podcast's SEO Ranking!
The key moments in this episode are:
00:00:28 - Importance of Podcast SEO for Visibility 00:03:33 - Creating Captivating Cover Art and Episode Titles 00:09:56 - Importance of User Engagement and Retention Time 00:12:19 - Importance of Engagement for Podcast SEO 00:13:20 - High Retention Time for Podcast SEO 00:13:50 - Encouraging Completion 00:17:30 - Consistency for SEO Success 00:21:24 - Transcripts and Chapter Markers 00:24:22 - Leveraging Current Affairs for Podcast Growth 00:25:08 - Synergistic Strategy for Podcast Growth 00:25:36 - Success Story: The Power of Podcast SEO 00:26:38 - Never Too Late to Implement SEO
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Get in Touch with Anthony Nwaneri:Podcast: https://tinyurl.com/normaguestepWebsite: https://getmorelisteners.com/Linkedin: https://www.linkedin.com/in/anthony-nwaneri-a8a54724b/ About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
Welcome to another exciting episode of Podcasting Smarter! In this event replay episode we dive into effective strategies for promoting your video content to enhance your podcast's reach. Our experts discuss optimizing titles, descriptions, and show notes to leverage algorithms and SEO for greater visibility.
Learn the importance of using the right short clips for social media and how to direct your audience to your full episodes on platforms like YouTube. Discover the benefits of having separate channels for full episodes and short clips, and the impact this strategy can have on your engagement.
We also explore Podbean's video hosting capabilities, offering a step-by-step guide on publishing video episodes and embedding them on your website. Understand the technical nuances and best practices for maintaining separate feeds for audio and video to avoid potential issues.
"Enthusiasm is actually, actually has a lot of value. So don't, don't forget that as well, when you're making content. - Roni Gosch, Podcast Specialist
This episode wraps up with practical advice on overcoming common challenges podcasters face when adding video, including tips on getting comfortable on camera and engaging with your audience effectively. Whether you're a seasoned podcaster or just starting, this episode is packed with insights to help you harness the power of video.
Here are the main takeaways of today's episode:
Elevate Your Podcasts with Engaging Video Content: Learn how to promote your audio content with compelling video to captivate a wider audience.
Boost Your Podcast's Discoverability with SEO Optimization: Uncover the secrets to effectively optimizing your video podcasts for improved search engine rankings.
Master Social Content Strategies to Skyrocket Your Podcast Engagement: Discover powerful tactics to create shareable and engaging social media content that amplifies your podcast's reach.
Unleash the Power of Podbean: Get insider tips on publishing your video episodes on Podbean to maximize exposure and audience engagement.
Conquer Video Podcasting Challenges: Overcome common hurdles in video podcasting and discover strategies to ensure your success in this dynamic medium.
The key moments in this episode are:
00:00:31 - Effective Ways to Promote Video 00:03:02 - Publishing Video Episodes on Podbean 00:08:07 - Overcoming Common Challenges 00:12:40 - Maximizing Video Feeds 00:13:05 - Embracing the Video Medium 00:13:34 - Audience Engagement
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://youtube.com/live/RFghXlOBbCo
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Video Podcasting Essentials
Chop Chop! Edit Your Podcast Video Like a Pro
Measuring Video Impact on Podcast Growth: Beyond Vanity Metrics
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
Episodes manquant?
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Welcome to another exciting episode of Podcasting Smarter! In this event replay episode, we dive deep into optimizing video content for SEO and enhancing discoverability across various platforms. Podbean's team members, Roni and John, share invaluable insights on how to leverage text elements like descriptions, timestamps, and transcripts to ensure your content is picked up by algorithms on Google, TikTok, Instagram, and more.
We also emphasize the importance of text even for audio and video podcasts, explaining how keywords and proper use of description spaces can significantly boost your content's visibility and offer practical strategies, including the use of tools like ChatGPT for topic generation and ensuring your show notes are SEO-optimized.
"Text is still king. When all of the algorithms and search engines are crawling through the content, they can't crawl through audio and video. What they're crawling through is the descriptions on the video, the timestamps on the video, and any other text like your transcripts. - Roni Gosch, Podcast Specialist
This episode also covers effective social media strategies, highlighting the importance of creating platform-specific content and utilizing tools like CapCut and Headliner to enhance your videos with transcripts and engaging visuals. We also provide tips on keeping audiences hooked, the significance of video dimensions, and the value of maintaining a consistent social media presence.
Finally, the discussion touches on measuring the impact of your video content and understanding the differences between social media plays and podcast downloads. Learn how to build a dedicated podcast audience that you can directly monetize, offering a deeper, more loyal relationship compared to the fleeting nature of social media engagement.
Join us for this enlightening episode and get ready to take your podcast to new heights with smart SEO and social media strategies!
Here are the main takeaways of today's episode:
Mastering Podcast SEO: Boosting Your Content's Reach
Enhancing Engagement: The Power of Text in Video Podcasts
Social Media Savvy: Crafting Compelling Podcast Clips
Transcripts Unleashed: Elevating Your Podcast's SEO Game
Video Impact Metrics: Driving Podcast Growth through Visual Content
The key moments in this episode are:
00:00:28 - Optimizing Video Content for SEO 00:02:11 - Importance of Content Optimization 00:07:29 - Strategies for Social Media Video 00:10:37 - Tailoring Content for Different Platforms 00:12:10 - Importance of Video in Social Strategy 00:13:32 - Importance of Transcripts 00:14:23 - Measuring the Impact of Video 00:15:34 - Podcast Audience vs. Social Media Audience 00:17:20 - Building a Dedicated Podcast Following
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://youtube.com/live/RFghXlOBbCo
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Video Podcasting Essentials
Chop Chop! Edit Your Podcast Video Like a Pro
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
Welcome to another exciting episode of Podcasting Smarter! In this event replay episode, we dive into the world of mobile video recording and editing. Roni shares crucial insights on using your iPhone for high-quality video content, emphasizing the importance of using the back camera for the best results.
Learn how to stabilize your recordings with affordable equipment like ring lights and ground stands to avoid shaky footage.
"It's one of those things where you just have to figure out, start small, figure out what you can fit into your roadmap and your production process right now, and then start that. Build the routine like Roni's been doing, right, but build that routine into something where it becomes automatic. - John Kiernan
We also explore various video editing tools, from Final Cut Pro to Descript, and discuss their features and advantages. Whether you're a seasoned editor or a beginner, discover how to enhance your podcast with engaging video clips.
Additionally, we provide tips on integrating video production into your podcasting schedule without feeling overwhelmed. Tune in to streamline your workflow and elevate your podcasting game with top-notch video content!
Here are the main takeaways of today's episode:
Mastering the best video podcasting practices for professional-quality content creation.
Enhancing video quality by utilizing the back camera for a visually captivating podcast.
Elevating your podcast's visual appeal through skillful video editing with Final Cut Pro.
Discovering the significance of stable video recording setups for a seamless podcasting experience.
Unveiling effective tips for seamlessly integrating video into your podcast to captivate and engage your audience.
The key moments in this episode are:
00:00:26 - Importance of Using the Back Camera for Video 00:03:04 - Best Practices for Editing Video 00:07:23 - Simplified Video Editing with Descript 00:09:11 - Incorporating Video into Podcast Production 00:12:17 - Recommended Video Editing Programs 00:12:20 - Podbean's Approach to Programs
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://youtube.com/live/RFghXlOBbCo
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Video Podcasting Essentials
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
Welcome to another exciting episode of Podcasting Smarter! In this event replay episode, we dive into the world of video podcasting with the Podbean team. Join us as we discuss the key benefits of integrating video into your podcasting strategy.
Discover how video can enhance visual engagement, boost your show's growth, and strengthen your brand. Learn about various remote recording platforms and get practical tips on choosing the right equipment for different budgets. Whether you're a beginner or looking to take your production to the next level, this episode has something for everyone.
"The big difference between doing an audio podcast and doing a video podcast comes down to the visual engagement piece. It's such a different dynamic than just hearing somebody pontificate whatever they're doing on their podcast. - John Kiernan
Don't miss out on expert insights and actionable advice to make the most of video in your podcasting journey. Tune in now and elevate your podcast with the power of video!
Here are the main takeaways of today's episode:
Mastering the video podcasting essentials for growth will elevate your content and audience engagement.
Integrating video into your podcast strategy can unlock new levels of audience connection and growth opportunities.
Discover the top remote video recording software for podcasts to enhance your recording experience and production quality.
Uncover budget-friendly video equipment options to elevate your podcast visuals without breaking the bank.
Implement strategies for creating engaging video podcast content that captivates and retains your audience's attention.
The key moments in this episode are:
00:02:09 - Key Benefits of Integrating Video 00:08:34 - Choosing the Right Equipment for High Quality Video Content 00:11:58 - Remote Recording Platforms 00:12:14 - Zoom for Remote Recording 00:13:21 - Popular Remote Recording Software 00:14:23 - Hardware and Software for Recording 00:15:26 - Advanced Camera Options 00:16:44 - Getting Started with Video Podcasting
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://youtube.com/live/RFghXlOBbCo
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
Welcome to Podcasting Smarter, in this episode we're introducing Podbean's latest groundbreaking feature: the blog-to-podcast conversion tool.
John Kiernan, Podbean's Director of Content walks us through how this innovative tool works, the benefits it offers for podcasters looking to expand their reach, and tips on maximizing your podcast's impact. Learn how you can effortlessly convert your extensive library of blog posts into engaging podcast episodes using advanced AI technology.
"It really is just a whole new world for so many bloggers and text-based content creators out there." John Kiernan, Director of Content
Discover the SEO benefits, multilingual capabilities, and quick turnaround times that make this tool a game-changer for content creators. Whether you're a seasoned blogger or new to podcasting, this feature opens up new avenues to reach and engage your audience.
Don't miss this exciting episode that promises to take your podcasting game to the next level. Tune in and explore the future of content creation with Podbean's blog-to-podcast feature.
In this episode, you'll learn how to:
Discover the Benefits of Converting Blogs to Podcasts and Expand Your Content Reach.
Unlock the Power of AI for Effortless Podcast Content Creation and Amplify Your Audience Engagement.
Master SEO Optimization for Podcasting to Skyrocket Your Podcast's Visibility in Search Results.
Elevate Your Blog's Reach with Engaging Audio Content and Connect with a Diverse Audience.
Embrace Multilingual Support in Podcasting Tools to Broaden Your Listener Base and Cultivate a Global Community.
The key moments in this episode are:
00:00:29 - Introduction to Blog to Podcast Feature 00:03:05 - How the Blog to Podcast Tool Works 00:06:47 - SEO Benefits and Audience Reach 00:10:01 - Personal Experience and Language Accessibility
Resources:
Read more about Podbean's new blog-to-podcast feature: https://www.podbean.com/blog-to-podcast
How to Turn Your Blog Into a Podcast:
https://www.youtube.com/watch?v=p3Q6IUVVZ40
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
Welcome to Podcasting Smarter, in this episode, we dive into the world of email marketing with Sarah Hopkinson, a seasoned copywriter specializing in helping podcasters grow their audience and monetize their content.
Learn Sarah's top five hacks for leveraging email marketing to boost your podcast and discover the importance of having an email list, creating engaging lead magnets, utilizing templates and automations, and harnessing the power of AI to enhance your email strategy.
"Email replicates that familiarity better because it feels like a one-to-one medium, whereas on social media, it's a bit more open. If you're talking to people and trying to convince them specifically to buy your product, to invest in your course, email can just be a better way to transmit that message rather than trying to compete with every single other person on TikTok or on Instagram." - Sarah Hopkinson
Sarah Hopkinson, an experienced copywriter specializes in assisting podcasters to expand their audience and monetize their content. In this episode, Sarah will be sharing her expertise on the top five hacks for marketing podcasts through email. Her insights on creating effective lead magnets, automating email marketing, and engaging podcast audiences will provide valuable strategies for enhancing marketing efforts and audience engagement.
Whether you're looking to increase listenership, monetize your podcast, or simply engage more deeply with your audience, this episode is packed with actionable insights to help you succeed. Don't miss out on these expert tips and start transforming your podcasting journey today!
In this episode, you'll learn how to:
Master the art of marketing your podcast through email and boost your listener engagement.
Unlock the secrets to creating lead magnets that captivate your podcast audience and drive growth.
Streamline your podcast marketing efforts by automating your email campaigns for maximum impact.
Harness the power of AI to take your podcast email campaigns to the next level and connect with your audience on a deeper level.
Elevate your podcast engagement by leveraging valuable insights from audience feedback through email.
The key moments in this episode are:
00:00:26 - Importance of Email Lists 00:05:11 - Growing Your Email List with Lead Magnets 00:08:55 - Email Marketing Efficiency with Templates 00:12:53 - Utilizing Automations for Email Lists 00:13:07 - The Importance of Welcome Sequence 00:15:57 - Leveraging AI for Email Content 00:18:50 - Using Email for Feedback and Engagement 00:21:33 - Conclusion and Call-to-Action
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Get in Touch with Sarah Hopkinson:LinkedIn:https://www.linkedin.com/in/sarah-hopkinson/Website: https://copyhop.co/Sign-up for my emails (which starts with a 4-week deep-dive into turning your podcasts into emails): https://crafty-hustler-1231.ck.page/9cd9d402eaInstagram: https://www.instagram.com/copyhop/ About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
Welcome to another exciting episode of Podcasting Smarter! In this podcast analytics event replay episode, you'll discover the surprising insights into maximizing your podcast's performance with this in-depth episode. Uncover the unexpected strategies and tools that are revolutionizing podcast analytics and audience engagement.
Join Norma Jean Belenky, Podbean's Head of Events, on mastering podcast analytics where we'll dive deep into the metrics that matter with demos and expert insights from John Kiernan, Podbean's Director of Content, and Roni Gosch, Podbean's Podcast Specialist.
Discover how to leverage key analytics tools, including audience geography, download sources, and listener engagement, to improve your podcast's performance. Learn how to use data to enhance listener experience, boost engagement, and grow your audience.
"The more attention you get within the first 24 hours that it's live, that's when it boosts in the algorithm, and then that's when the discoverability happens". - Roni Gosch
Are you ready to take your podcast to the next level? Don't miss out on these game-changing podcasting insights.
Here are the main takeaways of today's episode:
Master the art of decoding podcast analytics to unlock your show's full potential.
Retain and captivate your podcast audience with proven engagement strategies.
Uncover the hidden power of understanding download sources for your podcast's growth.
Dive deep into analyzing your podcast episodes to elevate your content game.
Harness the impact of releasing your podcast episodes at the optimal time of day.
The key moments in this episode are:
00:03:07 - Key Podcast Analytics 00:07:06 - Utilizing Analytics for Growth 00:11:06 - Overview of Statistics Dashboard 00:12:47 - Understanding Graph Metrics 00:13:58 - Importance of Episode Breakdown 00:15:18 - User Interaction Metrics 00:16:12 - Understanding Audience Demographics 00:19:14 - Optimizing Release Schedule 00:25:00 - Meeting Your Audience's Needs 00:26:04 - Engagement and Algorithm Boost 00:28:37 - Understanding Download Sources 00:34:04 - User Retention and Daily Listeners 00:37:05 - Understanding Listener Metrics 00:37:47 - Episode Breakdown and Comparison 00:39:27 - Episode Download Comparison Chart 00:40:39 - Importance of Evergreen Content 00:41:47 - Wrapping Up and Resources
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=IOuAzgy24c4
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
Welcome to another exciting episode of Podcasting Smarter! In this AI event replay episode, we dive deep into the world of AI and its potential to revolutionize podcast marketing. Join us as we sit down with Mike Kaput, Chief Content Officer at the Marketing AI Institute and co-author of "Marketing Artificial Intelligence: AI, Marketing, and the Future of Business."
Mike shares invaluable insights on how podcasters can start integrating AI into their marketing strategies. From identifying high-value use cases to leveraging AI tools like ChatGPT and Google Gemini, this episode is packed with actionable tips to help you streamline your podcasting process and enhance your show's reach.
"Be really realistic about what you're able to do. It's going to take you time. Even if you figure out, oh, these are my top three use cases. This is perfect. There's tools that do them, there's getting and buying and finding the tool, and then there's adapting your workflow to it. That's going to take time." - Mike Kaput, AI Marketing Institute
Mike Kaput is a recognized authority in the realms of AI and content marketing. His proficiency lies in identifying high-value AI use cases for podcasting and selecting optimal tools for effective podcast marketing. With a specific focus on integrating AI into podcast production and addressing associated challenges, Mike provides valuable insights tailored to podcasters seeking to enhance content creation efficiency while upholding a human touch. His extensive knowledge and practical approach position him as a key resource for those looking to leverage AI in the podcasting sphere.
We also explore the future of AI in podcast marketing, including the emerging concept of AI agents and their potential to perform complex, multi-step tasks. Whether you're a seasoned podcaster or just starting out, this episode offers a glimpse into the exciting possibilities that AI brings to the table.
Don't miss this enlightening conversation that could transform the way you approach podcasting.
Tune in to discover how AI can help you save time, increase efficiency, and grow your audience.
Here are the main takeaways of today's episode:
Discover how AI can revolutionize your podcast production process.
Uncover the most impactful ways AI can elevate your podcasting efforts.
Harness the power of AI tools to supercharge your podcast marketing strategies.
Explore how AI assistants can streamline and enhance your podcast content creation.
Master strategies to overcome challenges and maximize the potential of AI in podcasting.
The key moments in this episode are:
00:00:29 - Integrating AI into Podcast Marketing 00:07:45 - Importance of Human Element in Podcasting 00:09:21 - Potential Pitfalls of AI for Podcasters 00:13:51 - Embracing the "Special Sauce" of Podcasting 00:14:12 - The Value of Human Involvement in Podcasting 00:15:18 - The Future of AI in Podcast Marketing 00:17:28 - AI Agents as Podcast Assistants 00:18:28 - The Potential of AI in Podcast Marketing 00:19:13 - Conclusion and Gratitude
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=1zvOaXj-ghw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Find Mike and The Marketing AI Institute on Socials:LinkedIn: https://www.linkedin.com/in/mikekaputhttps://www.linkedin.com/company/mktgai/ Twitter: https://twitter.com/MktgAiYouTube:https://www.youtube.com/@MarketingAIInstitute Marketing AI Institute's Podcast (The Artificial Intelligence Show)https://www.marketingaiinstitute.com/podcast-showcase Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
Welcome to Podcasting Smarter, in this second replay episode from our May live event, "How to Use AI to Market Your Podcast," with Mike Kaput from the AI Marketing Institute we explore the intricate process behind producing a successful AI-focused podcast. Mike guest shares insights into the meticulous preparation required, from curating dozens of links to synthesizing in-depth articles. Discover how AI tools are leveraged to streamline tasks such as summarizing content, drafting scripts, and connecting thematic dots, ultimately saving significant time and enhancing the quality of the podcast.
We delve into the recording and editing phases, highlighting the human element and the role of tools like Descript in refining the final product. Learn how AI aids in promoting episodes through blog articles, social media shares, and video clips, contributing to a consistent and efficient content strategy.
"Anything that is taking your peak attention or cognitive time, whatever that is in your day, however much of that, we each have anything taking away from that is ruining the product that you're supposed to be using it for." - Mike Kaput, AI Marketing Institute
Mike Kaput is a seasoned expert in AI-powered content strategies and audience growth for podcasts. With a wealth of experience in leveraging AI tools for optimizing production, Mike has been at the forefront of preventing podcast burnout and enhancing sustained audience engagement. His insights on cognitive bandwidth in content creation and the benefits of a podcast-first content strategy have proven invaluable for podcasters seeking to push the boundaries of their creative and strategic approaches. Through his work, Mike has consistently demonstrated a deep understanding of the evolving podcast landscape, making him a trusted source of knowledge and inspiration for content creators and marketers alike.
Our discussion today emphasizes the importance of cognitive bandwidth and attention management, advocating for a podcast-first content strategy. This approach not only prevents pod fade and burnout but also maintains the excitement and uniqueness that keep audiences engaged.
Tune in to discover how AI can revolutionize your podcasting process, making it more manageable, sustainable, and successful.
Here are the main takeaways of today's episode:
Discover how and which AI tools can revolutionize your podcast production process.
Learn effective strategies for rapidly expanding your podcast audience.
Uncover how AI can help prevent burnout and enhance the quality of your podcast.
Explore the significant benefits of implementing a podcast-first content strategy.
Master the art of managing cognitive bandwidth for more impactful content creation.
The key moments in this episode are:
00:05:21 - Podcasting Process 00:08:01 - Podcast First Content Strategy 00:12:29 - Importance of Attention Over Time 00:14:02 - Importance of Cognitive Attention and Bandwidth 00:15:05 - Drinking from the Fire Hose of Information 00:15:47 - Engaging with Unique Podcast Content 00:16:10 - Authenticity and Value Proposition
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=1zvOaXj-ghw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Find Mike and The Marketing AI Institute on Socials:LinkedIn: https://www.linkedin.com/in/mikekaputhttps://www.linkedin.com/company/mktgai/ Twitter: https://twitter.com/MktgAiYouTube:https://www.youtube.com/@MarketingAIInstitute Marketing AI Institute's Podcast (The Artificial Intelligence Show)https://www.marketingaiinstitute.com/podcast-showcase Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
Welcome to Podcasting Smarter, in this first replay episode from our May live event, "How to Use AI to Market Your Podcast," with Mike Kaput from the AI Marketing Institute we dive deep into the world of AI and explore the exciting ways AI can transform your podcast marketing strategies.
Unleash the full potential of your podcast with AI tools that will revolutionize your content creation process. What if I told you that AI can transcribe, edit, and even optimize your podcast, saving you time and increasing its success? Stay tuned as we uncover the unexpected ways AI is transforming the podcasting industry, and how you can harness its power to take your podcast to new heights. Are you ready to discover the game-changing AI tools that will elevate your podcasting experience? Let's dive in and explore the future of podcasting with AI.
"AI has really helped us dramatically streamline so many different parts of the process. It gives us the ability to augment ourselves with tools and skills that we just did not have easily two, three years ago." - Mike Kaput, AI Marketing Institute
Mike Kaput, the Chief Content Officer at the Marketing AI Institute and co-author of "Marketing Artificial Intelligence: AI Marketing and the Future of Business," is a leading voice in the realm of AI and marketing. As the co-host of the Artificial Intelligence Show podcast, Mike shares his expertise on the innovative use of AI in podcast marketing and content creation. With his extensive knowledge and experience, Mike provides valuable insights into leveraging AI tools to enhance podcast success and production efficiency. His expertise makes him a trusted source for understanding the evolving landscape of AI in the podcasting industry.
Mike shares invaluable insights on how AI tools like Descript, ChatGPT, Claude, Google Gemini, and others can help podcasters streamline their workflow, enhance audio and video quality, and even improve content creation and research. Whether you're an independent podcaster or part of a larger organization, this episode offers practical tips and tools to elevate your podcasting game.
Tune in to learn how AI can save you time, increase your productivity, and help you connect more deeply with your audience. Don't miss out on this fascinating discussion about the future of podcasting in the age of AI!
Here are the main takeaways of today's episode:
Discover the power of AI tools for supercharging your podcast marketing strategy.
Unleash the potential of Descript for seamless and efficient podcast editing.
Harness the potential of AI to elevate the success of your podcast to new heights.
Explore the world of AI-powered podcast content creation and revolutionize your production process.
Dive into the future of AI in the podcasting industry and stay ahead of the curve.
The key moments in this episode are:
00:01:27 - Using AI to Market Your Podcast 00:08:24 - Tools for Increasing Productivity 00:12:16 - Benefits of AI in Podcasting 00:14:20 - Leveraging AI for Complex Content 00:14:28 - Leveraging AI for Document Understanding 00:15:57 - General AI Assistants for Podcast Content Creation 00:16:36 - AI-Powered Search Results for Podcast Research 00:17:09 - AI Applications for Audio and Video Editing 00:18:53 - The Evolving Landscape of AI Products
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=1zvOaXj-ghw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Find Mike and The Marketing AI Institute on Socials:LinkedIn: https://www.linkedin.com/in/mikekaputhttps://www.linkedin.com/company/mktgai/ Twitter: https://twitter.com/MktgAiYouTube:https://www.youtube.com/@MarketingAIInstitute Marketing AI Institute's Podcast (The Artificial Intelligence Show)https://www.marketingaiinstitute.com/podcast-showcase Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
Welcome to this episode of Podcasting Smarter where we speak with Debbie West, Senior Account Director at Audere and delve into the significance of internal podcasting for corporate and internal communications.
Discover why internal podcasting is gaining traction in the workplace and how it can complement traditional communication methods. Debbie shares insightful success stories and practical strategies for launching and maintaining an engaging internal podcast. Learn about the essential factors to consider, from strategy and content creation to measuring effectiveness and ensuring employee engagement.
"Podcasting is becoming increasingly important for internal communications within organizations. As more people outside are used to consuming information via a podcast, they're more and more expecting that from their employer also." - Debbie West
Whether you're contemplating starting an internal podcast or looking to enhance your existing one, this episode offers valuable tips and best practices to help you leverage podcasting for better internal communication and employee connection.
In this episode, you'll learn how to:
Discover the untapped potential of internal podcasting to boost employee engagement and communication.
Learn the key steps to successfully implement an internal podcast for your company's communication strategy.
Uncover effective strategies for captivating and involving employees through the power of podcasting.
Explore how to measure the impact and effectiveness of internal podcasts on employee engagement and communication.
Gain insights into the future trends and advancements of podcasting as a powerful tool in internal communications.
The key moments in this episode are:
00:03:07 - Benefits of Internal Podcasting 00:04:48 - Success Stories in Corporate Podcasting 00:07:52 - Essential Factors for Internal Podcasting 00:09:32 - Enhancing Company Culture with Podcasting 00:13:39 - Importance of Clear Communication 00:14:22 - Importance of Secure Platforms 00:15:14 - Tracking Podcast Effectiveness 00:19:28 - Developing Successful Podcasting Initiatives 00:22:41 - Future of Internal Podcasting
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Get in Touch with Debbie and Audere:LinkedIn: https://www.linkedin.com/in/debbie-west/Instagram: https://www.instagram.com/debbiewest_2 About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
Welcome to Podcasting Smarter, in this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools,", we dive deep into Podbean's analytics tools and network plans. Learn how Podbean's IAB-compliant analytics can provide valuable audience insights, helping you understand your podcast's performance with customizable date ranges, user interaction statistics, and geographical breakdowns.
Discover how Podbean's dashboard can simplify your podcast management, from choosing the perfect website theme to optimizing for mobile and desktop views. Learn how to create a fully functional podcast website with customizable pages and your own domain.
"There's so many things you can do with that data, and it really helps you build your strategy where, I mean, we know we love to nerd out on all things podcasting here." - John Kiernan, Dir. of Content
We also explore the advanced features of Podbean's network plans, perfect for those managing multiple shows. Discover the benefits of having multiple admins, a professional network page, and a dedicated account manager. Whether you're a seasoned podcaster or just starting, this episode provides essential tips for leveraging analytics and maximizing your podcast's growth potential.
Join us for an informative session packed with strategies to enhance your podcasting journey. Happy podcasting!
Here are the main takeaways of today's episode:
Mastering Podbean's advanced analytics to uncover insightful data for optimizing your podcast performance.
Leveraging the power of Podbean's network plan to broaden your podcast's reach and visibility.
Enhancing audience engagement with valuable insights on understanding and connecting with your podcast listeners.
Crafting podcast content that's tailored to specific directories, maximizing discoverability and reach.
Implementing proven strategies to organically grow your podcast audience and explore monetization opportunities.
The key moments in this episode are:
00:00:28 - IAB Compliant Analytics 00:03:47 - Audience Geography Breakdown 00:05:49 - Strategic Content Scheduling 00:09:59 - Utilizing Episode Comparisons 00:12:37 - Understanding Analytics Tools 00:13:10 - Leveraging Analytics for Content Strategy 00:14:27 - Network Plan Features 00:16:37 - Podcasting Smarter Community and Upcoming Events
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=1zvOaXj-ghw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
Welcome to Podcasting Smarter, in this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools," we dive into the vast array of features available on Podbean to help you elevate your podcasting game.
Discover how Podbean's dashboard can simplify your podcast management, from choosing the perfect website theme to optimizing for mobile and desktop views. Learn how to create a fully functional podcast website with customizable pages and your own domain.
"Having that video as well is so complimentary, I think, to the traditional audio podcast.." - John Kiernan, Dir. of Content
We also explore the exciting world of video podcasting. Find out how Podbean hosts video content, the benefits of the Unlimited Plus plan, and tips for managing video and audio RSS feeds. Whether you're looking to add a visual component to your podcast or host instructional videos, this episode covers all you need to know.
Join us for an informative session packed with best practices and helpful tips to keep your podcast growing.
Here are the main takeaways of today's episode:
Optimize your podcast website for mobile to enhance user experience and reach a wider audience on-the-go.
Choose the right podcast hosting plan for seamless integration and smooth management of your podcast episodes.
Integrate video into your podcast strategy to captivate your audience with engaging visual content.
Create effective podcast website pages to attract and retain more listeners with a compelling online presence.
Explore the benefits of Podbean's unlimited plus plan for maximizing your podcast's potential and growing your audience.
The key moments in this episode are:
00:00:28 - Understanding Podbean's Features 00:03:30 - Customizing Your Podcast Website 00:05:13 - Embracing Video Podcasting 00:10:18 - Conclusion and Contact Information
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=1zvOaXj-ghw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
In this next of the replay episode from our April live event, "Unlocking Podbean's Premium Tools," we'll dive into the latest monetization strategies to help you grow your podcast. Learn about the Apple Podcast subscription integration, which allows you to monetize exclusive content directly from your Podbean dashboard. We'll also cover the benefits of the patron program, enabling your super fans to support you with monthly donations in exchange for exclusive content.
"You have to get rid of the fear of hearing no. So the only way that you can get people to support your show, get people to donate to your show, is just by asking them." - John Kiernan, Dir. of Content
We also explore the PodAds platform, where you can insert your own ads into your episodes, promoting your offers, courses, and more. Whether you're a yoga instructor, a coach, or an entrepreneur, this episode provides valuable insights into building a sustainable podcasting business. Join us as we guide you through the tools and strategies to take your podcast to the next level.
Here are the main takeaways of today's episode:
Discover the untapped benefits of the Apple Podcasts subscription model that can elevate your podcasting income.
Unlock the potential of monetizing your podcasts with ad-free content and see a substantial increase in your revenue streams.
Maximize your podcasting revenue by leveraging the Podbean patron program designed to support and reward podcasters.
Learn effective strategies for engaging your podcast listeners to gain their support and grow your podcasting income.
Explore the powerful tools and features of Podbean for podcast monetization, propelling your podcasting income to new heights.
The key moments in this episode are:
00:00:27 - Monetization with Apple Podcast Subscription 00:01:42 - Patron Program and Community Engagement 00:05:10 - Monetization Options and Self-Promotion 00:07:56 - Built-in Monetization Tools
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=1zvOaXj-ghw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
In the first of the replay episodes from our April live event, "Unlocking Podbean's Premium Tools," we'll explore the array of features that Podbean offers to elevate your podcasting journey. From the basics of getting started on a free plan to the advantages of upgrading to premium plans, we cover it all.
Norma Jean Belenky, the Head of Events at Podbean, hosts this virtual event with Podcast Specialist Roni Gosch and Director of Content, John Kiernan where we have a lively discussion on the tools that Podbean has built into the platform with our different plans.
Learn about Podbean's unlimited audio plan, unlimited storage, unmetered bandwidth, and the benefits of having a professional podcast website. Discover how to utilize Podbean's monetization tools, including dynamic ad insertion (DAI) and the ads marketplace, to grow and monetize your podcast effectively.
"And you can also list your podcast (on the ads marketplace.) You can say, hey, you know, I'm getting a few thousand downloads a month, 10,000 downloads a month, however many you're getting. And you can list your, your podcast on the ads marketplace. It's really easy. " - Norma Jean Belenky, Head of Events
Whether you're a seasoned podcaster or just starting, this episode provides valuable insights and practical tips to help you maximize your podcast's potential.
Here are the main takeaways of today's episode:
Learn about Podbean's premium tools to elevate your podcasting game.
Monetize your podcast and turn your passion into profit.
Master the art of podcasting smarter with live stream sessions.
Implement dynamic ad insertion for a more engaging podcast experience.
Create successful podcast ad campaigns to maximize your revenue potential.
The key moments in this episode are:
00:00:30 - Unlocking Podbean's Premium Tools 00:03:20 - Overview of Podbean's Plans 00:07:01 - Importance of Podcast Website and Distribution 00:11:27 - Simplifying Podcast Setup and Launch 00:12:55 - Understanding Podbean's Basic Plan 00:14:15 - Monetization Tools and Unlimited Bandwidth 00:15:22 - Ads Marketplace Features 00:16:54 - Promoting and Monetizing Podcasts 00:18:24 - Accessing Ads Marketplace
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=1zvOaXj-ghw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
In today's episode of Podcast Smarter, we continue our conversation with the Royal National Lifeboat Institution (RNLI) and how they leveraged the power of podcasting to celebrate their 200th anniversary through their series entitled '200 Voices'. Explore the fascinating details behind the creation of a content-rich podcast aimed to commemorate, inspire and celebrate two centuries of life-saving operations.
Understand the strategic integration of this podcast into RNLI's broader marketing strategy, and its role within the digital ecosystem including the use of an embedded player and streaming platforms. Be a part of exceptional stories of hope and resilience, doubly amplified by strategic social media campaigns and collaborations with influencers.
Learn how the podcast goes beyond their standalone article, serving also as teasers and supportive content for social media, digital newsletters and their print magazine.
"The measure of success for 200 voices is the number of people who stop you or go, I heard that. What an incredible story. Or I listened to this person. I never knew that about them." - Dan Holland, Adventurous Audio
This episode also features the heartwarming story of Doug Grant, a volunteer whose family has served the RNLI for over 124 years, highlighting multi-generational volunteerism and the strong bond created during their time of shared service. Throughout the episode, you are given an in-depth view into the RNLI’s history, it's symbol of hope and resilience, and the core human values it embodies.
Tune in for a narrative that transcends ordinary storytelling and lays bare the emotional core of human experience, setting an example of compassion and dedication to community service.
Here are the main takeaways of today's episode:
Discover the captivating story of RNLI's 200th anniversary celebration and the impact of their lifesaving work.
Master the art of effective podcasting for non-profits and amplify your organization's message to a broader audience.
Unleash the power of a digital content hub to streamline your organization's communication and engagement efforts.
Engage and connect with your audience through compelling branded podcasts that leave a lasting impression.
Learn how the RNLI has preserved their organization's rich history and heritage through the captivating medium of digital audio, ensuring its legacy lives on.
The key moments in this episode are:
00:00:28 - Utilizing the Podcast in Marketing Strategy 00:01:36 - Importance of Embedded Players and Web Presence 00:04:47 - Podcast Complementing Digital Strategy 00:08:07 - Standout Episodes and Impact on Brand 00:14:32 - The Power of Storytelling 00:15:32 - Impact of Branded Podcasting 00:17:40 - Effective Techniques of Podcasting 00:18:23 - Contributions to the History of the Brand 00:19:51 - The Measure of Success
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Rory, the RNLI, Dan and Adventurous Audio:
Facebook: www.Facebook.com/RNLIYouTube: www.YouTube.com/RNLITwitter/X: www.X.com/rnli @RNLITT: www.TikTok.com/@RNLI LinkedIn: www.linkedin.com/RNLI Adventurous AudioWebsite https://www.adventurousaudio.co.uk/ LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd Insta https://www.instagram.com/adventurous_audio Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/ About us:Podcasting Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
In today's episode of Podcast Smarter, we delve back into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI).
We continue speaking about the creation journey of the Royal National Lifeboat Institution's (RNLI) anniversary branded podcast, 200 Voices with Rory Stamp from the RNLI and Dan Jones, a former BBC producer, who elucidate their approach in creating impactful narratives for the RNLI's 200th-anniversary podcast.
Rory paints a vivid picture of how the concept of 200 Voices evolved, articulating the navigation through the complexities of representative selection to ensure a diversity of roles, locations, and milestones. Get inspired as Rory shares how the podcast was the product of a desire to celebrate RNLI's colossal impact and inspire a futuristic vision.
"200 years, it's got to be 200 voices (episodes). Okay, let's see if we can do it." - Rory Stamp, The Royal National Lifeboat Institution
Dan shares fascinating behind-the-scenes tales of the production, expounding on the strategies he used to encourage guests to open up and how he crafted narratives that resonated with the audience. You will be inspired by the remarkable feats achieved by Adventurous Audio in accomplishing this grand task with limited resources.
Explore the methods used by Adventurous Audio in blending branding strategies with storytelling and music to construct a podcast that splendidly celebrates RNLI's legacy. This episode is packed with insightful lessons for your podcasting journey, offering a peek into how you can make your podcast smarter and more engaging.
Immerse yourselves in this engaging conversation revealing how Adventurous Audio connects with varied branded podcasts, while maintaining the authenticity of the brands, their stories, and their audiences. Learn about the process of translating a brand's core message into a wider public domain, highlighting the importance of maintaining relevance.
Here are the main takeaways of today's episode:
Discover the secrets to starting a branded podcast that stands out from the crowd.
Learn how to capture captivating stories through expert audio production techniques.
Understand the crucial role of music in creating an immersive and unforgettable podcast experience.
Engage your audience on a deeper level by utilizing the power of familiar voices in your podcast.
Explore effective strategies for building a podcast that fosters genuine community engagement and connection.
The key moments in this episode are:
00:00:26 - Origin of the 200 Voices Podcast and 200 Episodes00:02:39 - Selecting Guests for the Podcast 00:04:13 - Production Expertise and Storytelling 00:09:00 - Aligning Personal Purpose with the Project 00:13:00 - Creating Structure for 200 Episodes 00:13:32 - Promoting High-profile Names 00:15:08 - Narrative Arc and Sound Design 00:16:10 - Creatively Expressing Brand Identity
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Rory, the RNLI, Dan and Adventurous Audio:
Facebook: www.Facebook.com/RNLIYouTube: www.YouTube.com/RNLITwitter/X: www.X.com/rnli @RNLITT: www.TikTok.com/@RNLI LinkedIn: www.linkedin.com/RNLI Adventurous AudioWebsite https://www.adventurousaudio.co.uk/ LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd Insta https://www.instagram.com/adventurous_audio Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/ About us:Podcasting Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
In today's episode of Podcast Smarter, we delve into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI). Honoring its 200th year anniversary, the RNLI has launched a powerful podcast, sharing personal stories of bravery and service from hundreds of their volunteers. The episode is the first of three in our event replay and is perfect for podcast enthusiasts and those interested in creating impactful content for their brands.
"The RNLI is about its people, and for me, as a storyteller, this podcast is about the people, and it's about the community of the RNLI, and it's about how it brings people together, sometimes collectively, as a community." - Dan Holland, Adventurous Audio
In this riveting conversation, we invited Rory Stamp, the RNLI’s Strategic Content Manager, and Dan Holland, Director of Adventurous Audio, to share their experiences of producing the RNLI's anniversary podcast. This podcast commemorates 200 years by sharing 200 distinct, emotional stories from RNLI's vast community. Their experiences are sure to inspire other podcast makers while giving listeners a glimpse into the purpose-driven work of this life-saving organization.
Find out how a podcast can bring value to your brand, create positive changes within your organization, and much more in this enlightening episode of Podcasting Smarter. Listen, learn, and get ready to uncover the powerful potential of branded podcasts.
Here are the main takeaways of today's episode:
Discover the power of storytelling in charity awareness and how it creates a lasting impact on communities.
Explore the 200th anniversary commemorative podcast of RNLI, uncovering the remarkable history and impact of the volunteer lifeboat service in the UK and Ireland.
Uncover the art of creating immersive audio content for brands, and how it can elevate the reach and engagement of non-profit organizations.
Dive into the world of branded podcasts designed specifically for non-profit organizations, and how they can be a game-changer in community engagement and awareness.
The key moments in this episode are:00:00:01 - Introducing the RNLI and 200 Voices Podcast 00:05:20 - Impact of 200 Voices on the Community 00:08:08 - The Power of Storytelling 00:12:08 - The Immersive Experience of Podcasting
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/live/gHSOJdKZxfY?si=dEPPg9WHPz3A6Dil
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Rory, the RNLI, Dan and Adventurous Audio:
Facebook: www.Facebook.com/RNLIYouTube: www.YouTube.com/RNLITwitter/X: www.X.com/rnli @RNLITT: www.TikTok.com/@RNLI LinkedIn: www.linkedin.com/RNLI Adventurous AudioWebsite https://www.adventurousaudio.co.uk/ LinkedIn: https://www.linkedin.com/company/adventurous-audio-ltd Insta https://www.instagram.com/adventurous_audio Dan Holland LinkedIn https://www.linkedin.com/in/dnjholland/ About us:Podcasting Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] -
In today's episode of Podcast Smarter, Norma Jean Belenky, Podbean's Head of Events, hosts an Ask Me Anything (AMA) session with Podcast Specialist Roni Gosch and Director of Content, John Kiernan.
This episode uncovers the value of serving unique niche content, emphasizes the importance of consistent messaging, and the significance of a well-executed retention strategy in podcast success.
Understanding the impact of building a community around your podcast, we deep dive into leveraging social media and community platforms for cultivating discussions and fostering a dedicated listener base. Experts also reveal the importance of consistency, and provide insights on aligning with industry professionals to maximize your podcast's reach.
As we move into the era of short-form content, we share how to effectively plan your content to generate promotional-shareable clips. We share success stories and strategic guidelines to help boost your podcast's visibility across different platforms.
"Go hard on your niche. Commit to the bit. Those are your people. Right? Those are your audience. Those are your true fans. That's your true community." - John Kiernan
This episode also offers tips on how to take your podcast to the next level with strong content strategies, recording insights, and an engaging podcasting environment. From the intricacies of poll creation to managing successful recordings and encouraging guest interaction, we cover it all.
Besides discussing the importance of a well-balanced podcast structure, we also delve into ensuring valuable content delivery and maintaining a dynamic environment. Our team also directs you towards valuable resources like the Podbean Academy, equipped with comprehensive learning materials for enhancing your podcasting skills.
Here are the main takeaways of today's episode:
Mastering Niche Podcast Marketing: Uncover the key strategies to stand out in a crowded podcasting landscape and attract your ideal listeners.
Building an Engaging Podcast Community: Learn how to foster a thriving and interactive community around your podcast, keeping your audience engaged and connected.
Crafting Compelling Podcast Clips: Discover the art of planning and creating captivating podcast clips that grab attention and entice listeners to tune in for more.
Organizing Impactful Podcast Interviews: Unlock the secrets to hosting captivating interviews that captivate your audience and leave a lasting impression.
Growing Your Podcast Through Guest Interaction: Explore how guest interaction can elevate your podcast's reach and engagement, leading to substantial listener growth.
The key moments in this episode are:
00:00:26 - Strategies for Engaging Niche Audiences 00:08:33 - Building an Engaged Listener Base 00:10:33 - Content Planning for Shareable Clips 00:11:55 - Importance of Video in Podcasting Strategy 00:13:42 - Creating Engaging Clips 00:15:26 - Organizing Interviews and Q&A Sessions 00:19:10 - Creating Value and Engagement 00:22:38 - Upcoming Events and Podcast Growth
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=GxSJeWFoVSw
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
About us:Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ Email us:To contact Podcasting Smarter with questions get in contact at [email protected] - Montre plus
