Episodes

  • The Long Game of Podcasting

    The Long Game of Podcasting

    · Podcasting Success Secrets

    Hector shares his no-nonsense approach to building a podcast that doesn’t just survive but thrives for the long haul. He discusses the “infinite game” mindset, pointing out the importance of staying in the game rather than chasing arbitrary milestones. Hector explains three essential pillars—understanding your audience, defining your perspective, and building a purposeful platform—to create a podcast that resonates and sustains. This episode is for podcasters committed to playing the long game.

    Chapters

    00:00:00 - A Bold Welcome to Endless Success00:00:59 - Redefining Wins: The Infinite Game00:02:38 - Why Podcast Saturation Is a Myth00:03:35 - The Three-Pillar Podcast Blueprint00:04:00 - Unlocking the Listener Code00:05:29 - Resonance: The Secret Sauce00:08:56 - Beyond Downloads: Platform Power00:10:13 - Parting Wisdom: Keep Publishing

    Links And Resources:

    Hector Santiesteban LinkedInHector Santiesteban Twitter

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  • Why Most Podcasts Fail: Setting Realistic Expectations

    Why Most Podcasts Fail: Setting Realistic Expectations

    · Podcasting Success Secrets

    Hector digs into the common misconceptions that new podcasters often have. He breaks down the realities of starting and maintaining a successful podcast, emphasizing that it's far from a quick or easy path. From the time-intensive nature of production to the slow pace of monetization, Hector offers candid insights and practical advice to help you set realistic expectations and navigate the challenges of podcasting.

    Chapters:

    00:00:00 - Introduction to Podcasting Success Secrets: Setting the Stage for Real Talk00:00:32 - The Biggest Mistakes New Podcasters Make: Misconceptions and Missteps00:01:13 - Understanding the True Effort Required in Podcasting: It's a Marathon, Not a Sprint00:05:01 - The Hidden Time Costs of Podcasting: What You Need to Know00:07:17 - Monetization Myths: Why Most Podcasts Don't Make Money Right Away00:09:21 - Key Takeaways: Practical Advice for Podcasting Success00:11:27 - How to Connect with Hector and Get Professional Help with Your Podcast

    Links And Resources:

    Hector Santiesteban LinkedInHector Santiesteban Twitter

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  • How Zencastr is Empowering Podcasters Worldwide with Josh Nielsen

    How Zencastr is Empowering Podcasters Worldwide with Josh Nielsen

    · Podcasting Success Secrets

    Josh Nielsen, the founder of Zencastr, shares his journey from software engineer to creating a tool that is transforming how podcasts are recorded and produced. He talks about the growing importance of podcasting for businesses, the technical and market challenges faced by Zencastr, and the opportunities that podcasting presents as a powerful marketing tool. Whether you're wondering if it's too late to start your own podcast or seeking insights on building a successful one, this episode provides practical advice and a unique perspective on the evolving podcast landscape.

    Chapters

    00:00:00 - Double Welcome to Podcasting Success00:01:09 - Why Every Business Needs a Podcast00:03:49 - The Genesis of Zencastr: Josh Nielsen's Story00:08:53 - Overcoming Podcast Recording Challenges00:13:32 - The Vision for Zencastr’s Future00:17:58 - Leveraging Podcasts for Powerful Content Marketing00:20:47 - Is It Too Late to Start Your Podcast?00:25:55 - The Key to Podcast Success00:27:48 - Wrapping Up: The Final Word

    Links and Resources

    Josh on LinkedInZencastrHector Santiesteban LinkedInHector Santiesteban Twitter

    Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Stop Missing Out: How to Monetize Your Podcast Effectively

    Stop Missing Out: How to Monetize Your Podcast Effectively

    · Podcasting Success Secrets

    Hector dives into the essentials of podcast monetization, sharing proven strategies to convert listeners into customers. He discusses the common mistakes podcasters make when promoting their business and offers actionable tips for embedding promotional content without disrupting the listener experience. Hector emphasizes the importance of consistency and variety in advertising, drawing on personal experiences and industry insights to help you transform your podcast into a revenue-generating machine.

    Chapters:

    00:00:00 - Kicking Off: Unlocking Podcast Monetization Secrets00:00:33 - How to Make Sure Your Podcast Drives Business Growth00:00:47 - Avoid These Common Mistakes: Don’t Undervalue Your Promotion00:02:29 - Actionable Strategies to Turn Listeners into Customers00:04:03 - Boost Your Revenue: Smart Ways to Use Ads in Your Podcast00:05:59 - Keep It Fresh: The Power of Consistency and Variety in Ads00:07:51 - Engaging Your Audience: Make Every Interaction Count00:08:37 - Final Insights: Taking Your Podcast to the Next Level

    Links And Resources:

    Hector Santiesteban LinkedInHector Santiesteban Twitter

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  • The Hidden Challenges of Podcasting with Trent Anderson

    The Hidden Challenges of Podcasting with Trent Anderson

    · Podcasting Success Secrets

    We welcome Trent Anderson who is the head of growth and strategy at Podchaser. He discusses his journey into the podcasting industry, sharing valuable lessons from his experiences with branded shows and his time at Podchaser. Trent talks about the challenges of podcast discovery, the importance of claiming your podcast profile, and how Podchaser Pro can benefit podcasters, particularly those with niche audiences. He also touches on the value of audience engagement, community building, and innovative ways to monetize podcasts beyond traditional advertising methods. This episode is packed with practical advice for all you podcasters out there, no matter what stage of the podcasting journey you’re in.

    Chapters:

    00:00:00 - Welcome to Podcasting Success Secrets!00:00:19 - Introducing Our Special Guest: Trent Anderson from Podchaser00:00:48 - Trent's Humble Beginnings in Podcasting00:01:30 - Lessons Learned from Early Podcasting Failures00:03:07 - The Story Behind Podchaser's Creation00:05:40 - Amazing Features and Benefits of Podchaser00:07:30 - How Podchaser Became the Ultimate Discovery Engine00:11:49 - Unlocking Monetization for Niche Podcasts00:17:08 - Strategies to Boost Engagement and Growth00:21:13 - Claim Your Podchaser Profile: Why It Matters00:25:30 - Final Thoughts and Goodbyes

    Links And Resources:

    Trent on LinkedInPodchaserPodchaser ProHector Santiesteban LinkedInHector Santiesteban Twitter

    Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Why YouTube Matters More Than Ever with Evan Carmichael

    Why YouTube Matters More Than Ever with Evan Carmichael

    · Podcasting Success Secrets

    Evan Carmichael is here to talk about the changing world of podcasting and the impact of YouTube. Evan shares his journey from YouTube pioneer to podcasting advocate, explaining how adding video can significantly increase your podcast's reach and engagement. He offers practical tips on transitioning to video and personal insights on maintaining passion and authenticity. Whether you're an experienced podcaster or just getting started, this conversation offers a fresh perspective on using YouTube to amplify your voice and connect with a broader audience. Tune in to gain valuable insights from one of the industry's most innovative minds.

    Chapters:

    00:00:00 - Meet Evan Carmichael: Podcasting and YouTube Guru00:00:53 - How Podcasting Has Changed: Adding Video to the Mix00:02:20 - Why YouTube is a Game-Changer for Podcasters00:04:25 - Crafting Content That Hits Home00:05:20 - The Evolution of a Content Creator: Evan’s Journey00:09:17 - Key Tactics for Thriving on Both Podcasts and YouTube00:11:15 - Crafting Effective Titles and Thumbnails00:12:30 - The Importance of Consistent Content Creation00:13:45 - Overcoming the Fear of Imperfection00:14:50 - Lessons Learned from Over a Decade on YouTube00:16:05 - Balancing Strategy with Passion00:17:20 - Building an Authentic Connection with Your Audience00:19:51 - Connect with Evan Carmichael & Final Thoughts

    Links And Resources:

    Evan on LinkedInEvan on YouTubeEvan CarmichaelEvan on Twitter / XEvan on FacebookJoin Evan’s DiscordTransform Your Experiences, Ideas, And Dreams Into A Legitimate, Profitable Career! A FREE MASTERCLASSGet Brandlytics for You or Your TeamHector Santiesteban LinkedInHector Santiesteban Twitter

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  • (Part 3) On the Edge Crossover: Plugging Into Podcasts with Hector

    (Part 3) On the Edge Crossover: Plugging Into Podcasts with Hector

    · Podcasting Success Secrets

    This is the conclusion to the three-part series with Scott Groves! They are taking a leap into the heart of innovation, where ideas spark and possibilities are limitless. Hector and Scott discuss the intricate dance between emerging technologies and the ever-evolving human experience, shedding light on how these advancements are reshaping our world. From the whispers of AI to the roar of space exploration, each topic is a thread in the tapestry of tomorrow. Tune in as they have conversations about the mysteries of the future, one breakthrough at a time, and discover how the dreams of today become the reality of tomorrow. This episode is a journey not just through technology, but through the potential of human ingenuity.

    Chapters:

    00:00:00 - Welcome to the Podcasting Success Secrets Finale with Scott Groves00:01:00 - Diving into AI: From Chat GPT to Dolly00:02:10 - The Evolution of Technology in Podcasting00:05:55 - Exploring the Impact of AI on Jobs and Creativity00:08:42 - Navigating the AI Landscape: Opportunities and Ethics00:11:50 - The Power of YouTube for Business Growth00:16:55 - The Future of Coaching and Services in the AI Era00:20:30 - Embracing AI: Transforming the Service Industry00:24:57 - Closing Thoughts and Looking Ahead

    Links And Resources:

    Scott on LinkedInOn the Edge PodcastOn the Edge Podcast on YouTubeScott on InstagramLead Generate by Scott GrovesSynergy One LendingScott’s LinkTreeHector Santiesteban LinkedInHector Santiesteban Twitter

    Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • (Part 2) On the Edge Crossover: Plugging Into Podcasts with Hector

    (Part 2) On the Edge Crossover: Plugging Into Podcasts with Hector

    · Podcasting Success Secrets

    This episode is part two of the discussion with Scott Groves - husband, father, podcast host of ‘On the Edge’, loan officer, coach, and author.You’ll learn about the transformative world of AI-driven podcast production. Tools like Descript are reshaping the landscape! Exploring the fusion of technology and creativity, this discussion will reveal to you how artificial intelligence is not only streamlining the editing process but also enhancing the artistic expression of podcast creators. Through expert insights and real-world applications, this episode reveals the future of podcasting—a space where technology amplifies human creativity, enabling podcasters to produce high-quality content more efficiently. Tune in to discover how these cutting-edge tools can elevate your podcasting experience!

    Chapters:

    00:00:00 Unveiling the Magic of AI in Podcast Production00:00:55 AI at the Helm: The Future of Editing00:02:07 Beyond Cutting and Splicing: AI's Creative Contributions00:04:19 Harnessing AI for Enhanced Audio Quality00:06:48 AI and the Personal Touch in Podcasting00:08:15 Creative Freedoms: The Impact of AI on Podcast Storytelling00:10:04 The Seamless Blend: Integrating AI with Traditional Techniques00:12:00 Real Voices, Refined by AI: Enhancing Podcast Authenticity00:13:31 The Ethics of AI in Podcast Production00:15:45 AI Limitations and Challenges: A Realistic Perspective00:18:20 Innovative Horizons: Emerging AI Tools for Podcasters00:20:55 Audience Engagement: AI-Enhanced Analytics and Feedback00:23:40 Looking Ahead: The Evolutionary Path of Podcast Technology00:25:14 Future Forecasts: AI’s Role in Next-Gen Podcasting00:31:22 Q&A: Your AI Questions Answered

    Links And Resources:

    Scott on LinkedInOn the Edge PodcastOn the Edge Podcast on YouTubeScott on InstagramLead Generate by Scott GrovesSynergy One LendingScott’s LinkTreeHector Santiesteban LinkedInHector Santiesteban Twitter

    Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • On the Edge Crossover: Plugging Into Podcasts with Hector

    On the Edge Crossover: Plugging Into Podcasts with Hector

    · Podcasting Success Secrets

    Hector steps into the spotlight not as a technical wizard but as a seasoned podcaster with rich insights into the world of podcasting. This discussion delves deep into the practical challenges and creative solutions that are part of today's podcasting landscape. Hector shares his personal journey and the nuanced realities he's encountered in the industry, offering invaluable advice for those new to podcasting or looking to enhance their existing shows. From overcoming technical hurdles without being a tech expert to leveraging podcasts for meaningful audience engagement, this episode is a treasure trove of strategies aimed at empowering podcasters at all levels. Whether you're a media student, a budding content creator, or a seasoned producer, Hector's experiences provide a solid foundation for understanding and navigating the evolving world of podcast media.

    Chapters:

    00:00:00 - Welcome: Introducing Today's Insights on Podcast Production00:00:21 - Tech Meets Tales: The Convergence of Podcasting and AI00:01:18 - Off the Mic: Personal Reflections on Parenting and Growth00:05:59 - Behind the Scenes: The Technical Side of Making a Podcast00:08:24 - Viral Voices: Understanding Social Media Dynamics00:19:45 - Books as Bridges: Enhancing Business Through Podcasts00:20:28 - Creative Currencies: The Truth About Monetizing Your Art00:21:50 - Business Beats: Networking and Growth via Podcasting00:22:58 - Leading Thoughts: Influencing Industry Through Ideas00:29:53 - Trust Talks: The Role of Influence in Modern Media00:36:20 - Authenticity On Air: Sharing Personal Journeys00:39:40 - Mastering Media: Strategic Content Creation for Entrepreneurs

    Links And Resources:

    On the Edge PodcastOn the Edge on YouTubeHector Santiesteban LinkedInHector Santiesteban Twitter

    Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Charting the Podcasting Path: Growth, Grit, and Grace with Amplafy Media

    Charting the Podcasting Path: Growth, Grit, and Grace with Amplafy Media

    · Podcasting Success Secrets

    Tune in to this episode to hear Hector Santiesteban, Kevin Cook, and Paige Elmore from Amplafy Media have a conversation about the intricate world of podcasting. From the humble beginnings of grappling with the challenges of starting a new show to the triumphant assembly of a team that propels the podcast to new heights, the conversation offers a goldmine of insights. You will discover the crucial balance of focusing on growth, embracing the journey, and the power of being yourself. The team's candid sharing of personal stories, from dealing with internet trolls to the profound impact of community and connections, offers both encouragement and practical advice for podcasters at any stage of their journey. This episode not only charts the evolution of a podcast but also serves as a beacon for anyone aspiring to make their mark in the podcasting universe, highlighting the importance of vision, resilience, and the courage to evolve.

    Chapters:

    00:00:00 - Kickoff with "Podcasting Success Secrets"00:01:00 - Meet the Stars Behind Amplafy Media00:02:47 - Personal Journeys: Triumphs & Trials in Podcasting00:06:52 - Shaping Your Unique Podcast: Do's and Don'ts00:10:45 - Navigating Challenges: Overcoming Trolls and Building Community00:14:51 - The Crucial Role of Purpose in Your Podcasting Venture00:19:02 - Inspirational Tales from the Podcasting Realm00:23:16 - Wrapping Up: Insights & Ways to Connect with Us

    Links And Resources:

    Connect with PaigeConnect with KevinHector Santiesteban LinkedInHector Santiesteban Twitter

    Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • The B2B Podcasting Playbook: From Start to Success with Nathan Anibaba

    The B2B Podcasting Playbook: From Start to Success with Nathan Anibaba

    · Podcasting Success Secrets

    Nathan Anibaba is an executive from a leading B2B podcasting production company and today we’re having a conversation spanning from the challenges and triumphs of podcasting to the unparalleled power of authentic engagement in building connections with hard-to-reach decision-makers. Nathan is talking to us about innovative strategies for podcast content that resonates, highlighting the importance of authenticity, the impact of ads on listener experience, and the evolving formats in the podcasting world. Whether you're a business owner looking to leverage podcasting as your primary marketing vehicle or an enthusiast eager to refine your content creation skills, this episode offers valuable insights into creating a podcast that not only reaches but significantly impacts its intended audience.

    Chapters:

    00:00:00 - Meet Our Guest: Nathan Anibaba, Podcasting Executive00:01:55 - Leveraging Podcasts for Brand and Business Expansion00:02:40 - Crafting a Winning Podcast Strategy00:03:57 - Why Podcasts Are a Game-Changer in B2B Marketing00:05:05 - Success Story: A Podcast That Redefined a Business00:06:57 - The Crucial Role of Genuine Engagement in Podcasts00:14:32 - Rethinking Advertising Within Podcasts00:21:09 - Exploring the Future: Exciting New Formats in Podcasting00:23:04 - Wrap-Up: Thoughts and How to Connect with Nathan

    Links And Resources:

    Hector Santiesteban LinkedInHector Santiesteban Twitter

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  • Discipline & Desire in Podcasting with Britney Crosson

    Discipline & Desire in Podcasting with Britney Crosson

    · Podcasting Success Secrets

    Britney Crosson shares her invaluable insights on achieving podcasting success through unwavering discipline and a profound desire to connect with audiences globally. Britney takes us into the intricacies of leveraging social media marketing to enhance show visibility and engagement, underlining the significance of consistency in content creation. Her journey from a passion-driven creator to a disciplined podcast host exemplifies the power of dedication and strategic online presence. This episode serves as a comprehensive guide for aspiring podcasters looking to navigate the challenges of digital content creation while maintaining a genuine connection with their audience.

    Chapters:

    00:00:00 - Welcoming Britney Crosson: The Mind Behind Fun Love Media00:01:03 - Britney's Podcasting Odyssey: From Passion to Profession00:03:07 - Unveiling the Secret: Dedication in the Podcasting World00:06:15 - Consistency: The Backbone of Successful Podcasting00:08:21 - Elevating Your Voice: The Art of Personal Branding00:12:46 - Amplifying Your Podcast: Strategies for Social Media Triumph00:14:44 - Debunking Myths: Navigating Social Media with Ease00:18:36 - Crafting Connections: Storytelling in Digital Marketing00:22:23 - Engaging Your Audience: The Essence of Value-Driven Content00:28:16 - Britney's Blueprint for Podcasting Brilliance00:29:22 - Wrapping Up: Key Takeaways and Britney's Final Insights

    Links And Resources:

    Britney CrossonLinkedInSmall Biz Social SocietyFun Love MediaHector Santiesteban LinkedInHector Santiesteban Twitter

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  • Breaking the Code: How Kira Dineen Uses Podcasting to Explore Genetics

    Breaking the Code: How Kira Dineen Uses Podcasting to Explore Genetics

    · Podcasting Success Secrets

    Kira Dineen, the seasoned podcaster behind "DNA Today," shares her fascinating journey from a high schooler fascinated by podcasts to becoming a professional in the field. Kira talks about her experiences of overcoming failures, the lessons learned along the way, and how she strategically used her podcast as a stepping stone into a career in genetics. With over a decade of podcasting under her belt, Kira offers invaluable advice on growing and managing a podcast, engaging with audiences, and the evolving nature of podcasting technology and content. This episode is a treasure trove of inspiration and practical tips for both novice and seasoned podcasters alike, highlighting the importance of resilience, creativity, and genuine connection in crafting successful podcasts.

    Chapters:

    00:00:00 - Meet Kira Dineen: From Podcast Fan to Pro00:01:19 - The Origin Story of "DNA Today"00:03:31 - Networking: The Hidden Gem of Podcasting00:09:00 - Content Strategy: Before You Hit Record00:19:13 - "DNA Today": The Evolution of a Podcast00:22:51 - Insider Tips for Independent Podcasters00:25:39 - Wrapping Up: Connect with Us

    Links And Resources:

    LinkedInInstagramDNA Today PodcastHector Santiesteban LinkedInHector Santiesteban Twitter

    Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Podcasting, Personal Branding, and Hybrid Work with Nola Simon

    Podcasting, Personal Branding, and Hybrid Work with Nola Simon

    · Podcasting Success Secrets

    How do you create a successful podcast in the hybrid work era? How do you reinvent your personal brand and your business strategy? How do you leverage your passion to transform your life and your career? Nola Simon, a podcasting pioneer and a hybrid work expert, shares her inspiring story of how she rebranded herself and her business, and how she used podcasting as a tool for growth, connection, and impact. She reveals the secrets of how she started her podcasting journey, how she promoted it on LinkedIn, and how she integrated it with her business strategy. She also gives us a sneak peek into the future of podcasting and the trends that will shape it. This episode is a masterclass in podcasting success, personal branding, and hybrid work. It’s packed with insights, wisdom, and practical tips that will help you elevate your podcasting game and your digital identity. Don’t miss this episode if you want to learn from one of the best in the podcasting and hybrid work universe!

    Chapters:

    00:00:00 Meet Nola: A Podcasting and Hybrid Work Star00:00:53 The Art and Science of Rebranding00:02:51 How Podcasting Fueled Nola’s Growth00:04:32 How Nola Evolved Her Podcasting Strategy 00:08:49 How to Use LinkedIn to Promote Your Podcast 00:12:09 How to Use Podcasting to Boost Your Business 00:17:20 The Future of Podcasting: Trends and Innovations 00:21:37 The Wisdom of Nola Simon: Tips and Advice

    Links And Resources:

    Nola SimonHybrid/Remote Centre of Excellence PodcastNola on LinkedInNola on YouTubeNola on TwitterHector Santiesteban LinkedInHector Santiesteban Twitter

    Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Growing a Podcast from Passion with Paul Levitin

    Growing a Podcast from Passion with Paul Levitin

    · Podcasting Success Secrets

    Today we are uncovering the dynamic journey of Paul Levitin, the mastermind behind the "Happy Healthy Human" podcast. With a saga spanning nearly 300 episodes, Paul reveals his transformation from a fitness guru to a podcasting legend, spurred by the unforeseen twists of the pandemic. This episode is a treasure trove of insights, showcasing the power of passion-driven content, the evolution of a podcast from humble beginnings to a beacon of success, and the indispensable virtues of consistency and quality. A must-listen for anyone eager to turn their passion into a thriving podcasting venture.

    Chapters:

    00:00:00 - Welcome: Meet Paul Levitin, Health Podcast Pioneer00:00:25 - Discovering Paul: From Trainer to Podcast Maestro00:01:49 - Pandemic Pivot: How COVID Changed Everything00:03:03 - Podcast Evolution: Paul's Journey to 300 Episodes00:10:44 - Beyond the Mic: Podcasting's Role in Paul's Career00:13:25 - Looking Ahead: Paul's Podcast Vision & Future Trends00:17:31 - Success Secrets: Paul's Formula for Podcasting Greatness00:18:45 - Connect & Conclude: Follow Paul's Continuing Adventures

    Links And Resources:

    InstagramTwitter / XLinkedInFacebookHow to Be a Healthy Happy Human PodcastHector Santiesteban LinkedInHector Santiesteban Twitter

    Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Experimenting Across Genres in Podcasting with Pilar Orti

    Experimenting Across Genres in Podcasting with Pilar Orti

    · Podcasting Success Secrets

    How do you go from teaching leaders how to lead to hosting a popular podcast about remote work? That’s the fascinating story of Pilar Orti, the founder and host of “21st Century Work Life,” a show that explores the trends and challenges of working in the digital age. Pilar opens up about her diverse and dynamic podcasting journey. Pilar reveals how she experimented with different formats, topics, and co-hosts, and how she learned from her hits and misses. She also shares her insights on how to manage multiple podcasts, how to collaborate with co-hosts, and how to keep up with the changing podcasting landscape, especially with the emergence of generative AI. This episode is not only a showcase of Pilar’s versatility and passion for podcasting, but also a treasure trove of tips and tricks for aspiring podcasters who want to create their own unique shows. Listen and learn how Pilar Orti mastered the many faces of podcasting.

    Chapters:

    00:00:00 Introduction - Welcoming listeners and introducing Pilar Orti.

    00:01:10 Launch of '21st Century Work Life' - Insight into the podcast's inception focusing on remote work.

    00:03:28 Mastering the Podcast Craft - Exploring the creative and technical sides of podcasting.

    00:06:49 Balancing Multiple Projects - The complexities and rewards of running several podcasts.

    00:15:33 AI's Impact on Podcasting - Reflections on generative AI and future possibilities.

    00:18:25 Keys to Podcasting Success - Pilar shares her secret ingredients for a successful podcast.

    00:19:35 Wrapping Up - Concluding thoughts and farewell

    Links And Resources:

    Pilar Orti on LinkedInPilar’s BooksAdventures in PodcastingVirtual Not DistantHector Santiesteban LinkedInHector Santiesteban Twitter

    Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Leadership, Inspiration, and the Power of Podcasting with Enma Popli

    Leadership, Inspiration, and the Power of Podcasting with Enma Popli

    · Podcasting Success Secrets

    Enma Popli, the creator of Atalanta Diaries and who’s celebrating her 50th episode, shares the journey behind her podcast, which showcases the stories of women leaders and trailblazers. She chats about the reasons behind choosing podcasting as her medium, her approach to empowering women through storytelling, and her commitment to providing inspiration and guidance. This episode offers a profound look into the challenges and triumphs of women in leadership roles, highlighting the importance of role models and the power of sharing experiences.

    Chapters:

    00:00:00 - Welcoming Enma Popli, Creator of 'Atalanta Diaries'00:01:15 - Origins of 'Atalanta Diaries': A Story of Empowerment00:02:50 - Choosing Podcasting: A Medium for Inspiration00:03:19 - Mission of 'Atalanta Diaries': Empowering Women Leaders00:05:43 - Behind the Scenes: The Technical Side of Podcasting00:07:48 - Mastering Interviews: Crafting Empowering Conversations00:10:14 - The Value of Taking Breaks in Podcasting00:18:59 - Future Horizons: What's Next for 'Atalanta Diaries'00:21:44 - Discover More: Where to Listen to 'Atalanta Diaries'

    Links And Resources:

    Enma PopliLinkedInTwitter / XInstagramAtalanta Diaries PodcastHector Santiesteban LinkedInHector Santiesteban Twitter

    Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • How to Create, Distribute, and Monetize Amazing Podcasts with Podglomerate CEO, Jeff Umbro

    How to Create, Distribute, and Monetize Amazing Podcasts with Podglomerate CEO, Jeff Umbro

    · Podcasting Success Secrets

    Join us on an exhilarating journey into the heart of the podcasting universe with Jeff Umbro, the visionary founder and CEO of Podglomerate. Jeff unfolds his remarkable transformation from a passionate book publicist to a trailblazing leader in the podcast industry. He generously shares a goldmine of insights into the art and science of podcast production, distribution, and the secrets to successful monetization. You’ll hear about the dynamic and often challenging podcast landscape as Jeff highlights both hurdles and triumphs, providing indispensable tips and strategies for both budding and seasoned podcasters. This episode isn't just a conversation; it's an inspiring masterclass, packed with actionable advice and deep dives into the strategies for crafting and nurturing a thriving podcast. Prepare to be enlightened and empowered in your podcasting voyage!

    Chapters:

    00:00:00 - Opening Remarks: Entering the Podcast World with Jeff Umbro00:00:34 - From Book Publicist to Podcast Innovator: The Start of Podglomerate00:01:19 - Growth Tales: How Podglomerate Adapted and Thrived00:04:36 - Mastering Podcast Production: Techniques and Tips00:09:22 - Effective Podcast Promotion: Strategies That Work00:18:17 - Monetizing Your Podcast: Insights from the Podglomerate Experience00:21:37 - Wrapping Up: Key Takeaways on Podcasting Success

    Links And Resources:

    Jeff Umbro on LinkedInPodglomerateJeff on TwitterPodcast Perspectives with Jeff UmbroHector Santiesteban LinkedInHector Santiesteban Twitter

    Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • From Jerry Springer to Podcasting Success with Reena Friedman Watts

    From Jerry Springer to Podcasting Success with Reena Friedman Watts

    · Podcasting Success Secrets

    Reena Friedman Watts, the dynamic host of the Better Call Daddy podcast, shares her journey with infectious enthusiasm and a wealth of insights. From her early beginnings at the Jerry Springer Show to crafting her unique space in the podcasting arena. This episode explores how she balances family, career, and her passion for storytelling, all while maintaining a unique and compelling podcast. Listeners will find inspiration in her approach to podcasting, which combines captivating stories, family dynamics, and the pursuit of wisdom.

    Chapters:

    00:00:00 - Welcome to the World of Better Call Daddy00:00:19 - Meet Reena Friedman Watts: Podcasting Dynamo00:01:28 - Unveiling the Essence of 'Better Call Daddy'00:03:14 - Jerry Springer Influence: A Podcasting Catalyst00:05:09 - Crafting Compelling Tales from Life's Extremes00:08:34 - Balancing Morals with Mesmerizing Narratives00:11:58 - Storytelling Mastery: Beyond Star Power00:15:20 - Innovating Podcast Content: Keeping Listeners Hooked00:16:58 - The Art of Collaborative Podcasting00:22:02 - Wrapping Up: Insights and Inspirations from Reena

    Links And Resources:

    Reena on LinkedInReena on TwitterBetter Call DaddyHector Santiesteban LinkedInHector Santiesteban Twitter

    Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • How Sarah Berckenkamp Uses Podcasting to Connect with Her Clients and Prospects

    How Sarah Berckenkamp Uses Podcasting to Connect with Her Clients and Prospects

    · Podcasting Success Secrets

    We chat with Sarah Berckenkamp, a business coach and the host of Big Business with Sarah, a podcast that helps entrepreneurs scale their businesses and make them more profitable. Sarah shares her podcasting journey, from how she got started, to how she developed her format and style, to how she uses podcasting to nurture her audience and attract new clients. She also reveals some of the challenges and opportunities of podcasting, and how she plans to evolve her show in the future. If you’re looking for some inspiration and advice on how to create a sustainable and successful podcast and business, Sarah Berckenkamp is for you.

    Chapters:

    00:00:00 - Introduction: Welcoming Sarah Berckenkamp, Business Coach & Podcaster00:00:22 - Meet Sarah: Entrepreneurship and Podcasting Journey00:01:14 - Starting Big Business with Sarah: Podcast Genesis00:02:15 - Empowering Entrepreneurs: Sarah's Personal Podcasting Experience00:04:14 - Developing a Unique Podcast Style for Business Growth00:05:55 - Podcasting as a Tool for Personal and Professional Growth00:07:34 - Mastering Podcasting: Technical Insights for Business Owners00:11:32 - Innovating Podcast Formats for Entrepreneurial Success00:18:05 - Monetizing Your Podcast: Strategies from Sarah00:21:03 - Connect & Grow: Leveraging Sarah’s Expertise00:21:50 - Closing Thoughts: Key Takeaways from Sarah's Insights

    Links And Resources:

    Sarah on LinkedInSarah on TwitterSarah on InstagramSarah Big Business on YouTubeBureau SBBHector Santiesteban LinkedInHector Santiesteban Twitter

    Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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