Episodes
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We are in the final week of our signature program, Paper Camp. In Paper Camp, we teach product-based business owners how to get their products on the shelves of their favorite stores, big and small. Paper Camp is an insanely comprehensive coaching program focusing on foundational and growth strategies for selling wholesale.
During Paper Camp, we answer hundreds of business owners' questions about product development, sales, marketing, and more. If it correlates to selling wholesale, we cover it in this program.
This week on the podcast, we thought it would be fun to ask a few of our Paper Camp coaches questions that we could share with all of you here and give you an inside look at what it's like being inside a Paper Camp and asking very personal questions about your brands.
The coaches featured in this episode are Theresa Delaney of Creative Kind, Kiwi Schloffel of Your Gal Kiwi, and Jen Palacio of Tiny Turns Paperie.
Questions I asked these Paper Camp coaches:
What is something you struggled with when you started selling wholesale that you also see our Paper Camp students struggling with?
We had a lot of great questions during the first week of Paper Camp, which was focused on product development. What advice do you have for brands that are working on refining and strengthening their product line?
What is a missed opportunity for wholesale brands when it comes to how they are presenting their work to stores?
What is something you wish more brands would celebrate when growing their wholesale sales?
Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.
Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.
Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions.
We won’t be offering another round of Paper Camp until 2025 so if you are listening to this episode and you missed this round, be sure to get on the waitlist by clicking the link below.
SIGN UP FOR THE WAITLIST
You can view full show notes and more at http://prooftoproduct.com/362
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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I love staying connected to our community while they're out exhibiting or attending trade shows throughout the year. One update that caught my eye this summer was from Biff Ulm of Nice Enough Stickers about his experience at the Las Vegas gift show. Now Biff is no stranger to the podcast. He's been sharing tips about leveraging point-of-sale systems back on episode 146, and we did a COVID check-in with him during episode 177 where he shared how things were going for his brick-and-mortar shop at the time.
Biff and I had a lot to catch up on in this episode, but one thing that stood out was that his observations at the Las Vegas gift show were about product development strategy. He has much to say about it, and I'm excited for you to listen in.
For background, Biff’s stickers are now in over 3000 stores with 8,000 locations, so he knows a thing or two about creating products that people want to buy. Biff also owns a wildly successful retail shop, which provides him with a unique viewpoint as both a wholesale buyer and seller.
In this episode, we discuss the importance of patience, iteration, and customer feedback in developing successful products. We also discuss how to leverage data and understand buying behaviors.
This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us consistently, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.
If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.
DOWNLOAD NOW
You can view full show notes and more at http://prooftoproduct.com/361
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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Episodes manquant?
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Is it possible to have a thriving business and not be on social media? In episode 309, Brigida Swanson from Yardia joined me to discuss what it was like for her to leave social media.
We talked a lot about choosing contentment over business growth, and this episode was a listener favorite. We decided to invite Brigida back onto the podcast to check in and see how things are going 1 year later.
Brigida Swanson is a multiracial Chamorro watercolor artist from Seattle and the one-woman show behind her company, YARDIA. She creates watercolor-driven and Pacific Northwest-inspired art, stationery, and home goods that help folks to express their intersectional identities and love the places they live.
During this interview, we discussed how her business has thrived without the constant scroll. We talked about the positive impact the shift has made on her personal life and how her focused efforts on email newsletters and direct outreach for wholesale have helped her expand.
This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us consistently, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.
If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.
DOWNLOAD NOW
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We have all heard that we need to showcase our authentic selves for our businesses, but what does that actually mean? What does that look like in our business?
This week's podcast episode features a recent portion of a coffee chat hosted by Kiwi Schloffel held inside of our private LABS program. LABS is our membership for product-based business owners where we talk about how to work smarter, not harder within our businesses, including how we show up as a leader.
In this coffee chat, Kiwi touches on a variety of topics, such as the importance of staying true to your brand's identity, how to use personal interest to inject authenticity into your business, and more.
This week's podcast episode is brought to you by Kodi Collective, who is also a sponsor of our Paper Camp program. Kodi Collective is a leading omnichannel marketing company that supports B2C and B2B brands and publications. They offer a wide range of print, procurement, and creative production solutions, including digital and offset printing, sourcing, and logistics. They are focused on helping you achieve an integrated marketing mix to reach your audience in meaningful ways. You can learn more about Kodi's services by going to their website.
All of our Paper Camp and LABS students get access to a private Proof to Product portal with Kodi, where they get discounted rates on print services and a dedicated sales rep to help us with all of our project management.
They provide support throughout the process of getting your project off the ground. So if you are looking for a new print partner, our community has had great experiences working with Kodi Collective. And if you missed our latest round of Paper Camp, click here to get on the waitlist for our next round.
You can view full show notes and more at http://prooftoproduct.com/359
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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We are gearing up for our next round of Paper Camp and we are so excited!
This is our wholesale intensive program, and I wanted to do something fun for this week's podcast episode to celebrate this milestone and the fact that enrollment for Paper Camp is currently open.
I asked our past Paper Camp students to answer 1 question: How have you and your business grown since participating in Paper Camp?
The responses we received were incredible. In this episode, you're gonna hear from 9 women who represent a small sampling of our community. They sell a wide range of home decor, jewelry, embroidery, stationery, and consumer gift products. They sell their products to stores big and small across the world.
Some came through Paper Camp several years ago while a couple just attended our latest round, and yet each of them took advantage of everything that Paper Camp had to offer: the coaching, the community, and the coursework.
They implemented what they learned, and now they are seeing incredible results. Check out the links of everyone featured below and be sure to head to this link to enroll in our next round of Paper Camp.
Businesses featured in this episodeChelsea Ward, Sketchy Notions: Follow on Instagram
Christy Asper, Paper Baristas: Follow on Instagram
Riki Inge, Rikrack Embroidery: Follow on Instagram
Sandra Alcorn, Petals & Pins: Follow on Instagram
Shelley Schmidt, Sunny Day Designs: Follow on Instagram
Kate Murray, Quick Brown Fox Letterpress: Follow on Instagram
Nellys Siria, Cocoa Loves Grey: Follow on Instagram
Keli Change, PärdēPress: Follow on Instagram
Ashley Sutton, Hustle and Hope: Follow on Instagram
You can view full show notes and more at http://prooftoproduct.com/358
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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A wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. Ultimately, the goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind. Today I’m going to go through five quick tips for creating an effective wholesale catalog.
Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.
Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.
Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll.
SIGN UP NOW
You can view full show notes and more at http://prooftoproduct.com/357
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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There’s no “easy mode” in business. Selling physical products is a lot of work and being a product entrepreneur requires grit, tenacity, and courage.
Today’s episode is for seasoned wholesalers who might be experiencing a slower sales season this summer. If your sales have stalled, there are two metrics that you can tap into to build stronger relationships with your current accounts and sustainably scale your revenue for wholesale.
Tune in and you’ll learn how to find opportunities for reorders, simplify your purchasing process, make small but impactful changes that improve cash flow for your business, and more. This episode offers some high-level number-crunching and practical sales strategies that will help you increase your wholesale revenue and get out of your sales slump.
Today’s episode is brought to you by our signature program, Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you’ll not only feel more confident but you’ll reach your wholesale goals faster. Come join the program now!
SIGN UP NOW
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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Pitching large retailers is a completely different process and timeline than working with independent retailers. Having worked with thousands of brands, I know that it can feel like an intimidating process to pitch your work to these key accounts.
Today on the podcast, we're pulling back the curtain and explaining how it all works. My guest today is Sally Diguette, a home and lifestyle buyer with Anthropologie. Through an unpredictable path, Sally landed in the retail industry and has over 14 years of experience in buying, product development, and sourcing.
Sally is an innovative merchant and consultant. She centers her work around relationship building and creative strategy, combining unique product development and sourcing from national brands across a variety of categories. Her passion lies in working with emerging brands in an incubator capacity to build fresh product offerings, solid organizational systems, and a strong team structure.
On today's episode, Sally shares about the buying process and schedule for Anthropologie. We talk specifically about the timelines that she's working with for both exclusive products as well as ready made products. And she offers advice for how to get your products in front of key account buyers.
Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:
We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.
And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.
Get Access to the Unlock Buyer Secrets Interview Series
You can view full show notes and more at http://prooftoproduct.com/355
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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When we have our eyes set on a specific business goal, something like selling wholesale, it is incredibly beneficial to hear from people who are a few steps ahead of us in the process, which is why we close out every round of our Paper Camp program with an alumni panel. I want our students to hear from their peers. In today's podcast episode, we're sharing a portion of our alumni roundtable with all of you.
This alumni panel features Janine Kwoh from Kwohtations, Jesse Regis from Virgins on Fire Candle Company, and Lucia Saisse Morris from Lucy Loves Paper.
Each of these Paper Camp alumni shares details about their brand, how many stores they're working with, what has been challenging about growing wholesale, and more.
Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.
Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.
Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for the next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll.
SIGN UP FOR THE WAITLIST
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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If you’re listening today that means you’re likely interested in applying for our Paper Camp scholarship!
Giving back is one of our core values here at Proof to Product and we give back through our time, knowledge as well as financial scholarships.
Since 2011, we’ve awarded over $275,000+ in scholarship funds to creative entrepreneurs who sell physical products to the wholesale market. These brands had big dreams of seeing their products on the shelves of their favorite stores and they have obtained huge results.
These scholarships are a big deal and we treat them that way. We typically have anywhere from 80-90 scholarship applications every round of Paper Camp. My team and I dedicate several days to view all the videos, read the applications, review websites, and ultimately whittle it down to one full tuition scholarship winner.
It’s never an easy choice, but we do put a lot of care into our selections. And, today I want to share 5 ways that you can stand out when submitting your Paper Camp application.
You can view full show notes and more at http://prooftoproduct.com/353
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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Selling wholesale can be a valuable and lucrative strategy for businesses of all sizes, but there are a few myths about the process that can discourage some entrepreneurs from exploring whether wholesale is a good fit for them or prevent some brands from pushing further into wholesale and expanding the revenue stream. Listen in to hear 5 myths about selling wholesale and the truths behind each!
Today’s episode is brought to you by our Is Wholesale Right For You masterclass! During this free, on-demand masterclass, we’ll walk through 12 questions to ask yourself to determine if you, your products, and your business are ready to sell wholesale. I’m sharing my own tips for you to move forward confidently with your next steps.
GET ACCESS
You can view full show notes and more at http://prooftoproduct.com/352
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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It is so deflating when we put our work out into the world and either don't hear back or we're told that now isn't the right time. Our students feel this deeply when they are pitching wholesale accounts, but today's guest is reminding us that a no today doesn't always mean that it's a no forever.
Nellys Syria is the owner of Cocoa Loves Grey, a colorful accessories brand that sells very popular and beautiful laser-cut earrings. Nellys believes in the power of bright colors to draw people in and make them happy. She's always coming up with fun and unique items to keep her business fresh and interesting. She's a 1st generation Latina and the 1st business owner in her entire family. Nellys sells her earrings to both direct-to-consumer audiences and wholesale and her product line expanded when her husband bought a laser cutter for Christmas. We talk about how her dream store originally told her no, but eventually came back to purchase her gorgeous earrings.
Nellys shares how she was on the verge of burnout, but pushed pause to reset how she was running her business.
Today’s episode is brought to you by our free, on-demand wholesale audio series. In this audio series, I’ll walk you through the biggest mistakes and most common questions folks have when they are starting and scaling wholesale—so you don’t make the same mistakes myself and others did. You can binge this audio series in less than an hour and you can listen on the go in your favorite podcast player. No fluff here, just concrete action steps and answers to help you simplify and strengthen your wholesale sales.
SIGN UP
You can view full show notes and more at http://prooftoproduct.com/351
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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Today's episode is short but very detailed, so find a quiet place to listen and grab a notebook. This is a quick training that I recorded for our LABS members. Our LABS members are Paper Camp alumni, so they have been through our intensive program. This is something that we walk you through in Paper Camp as well, but I wanted to bring it up here publicly on the podcast because I know from the 2024 survey results that many of you need to do a product audit.
In this episode, I walk you through the step-by-step instructions on how to audit your product line, including how to collect the data and what data to collect, analysis and what to look for, as well as how to apply what you're learning from the data to your business moving forward.
Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.
Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.
Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll.
SIGN UP FOR THE WAITLIST
You can view full show notes and more at http://prooftoproduct.com/350
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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I love bringing a variety of perspectives and people from the retail space to this podcast. Buyers, sales reps, you name it, they've been on the Proof to Product podcast.
This week's episode, I'm joined by Keli Faw, who is the owner of Crow & Canary. Crow & Canary might sound familiar as we've had the previous owner, Carina Murray, on the show in episode 232. Carina has also been a long-time Paper Camp speaker and supporter of our Proof to Product community.
Keli took over Crow & Canary in early 2023 after being a sales rep for the agency and a shop owner in Seattle. With over 13 years of experience as a retailer and a background in communications and PR, including stints at Microsoft and Nordstrom, Keli brings a wealth of knowledge to our conversation.
In this episode, Keli shares the challenges retailers face, from managing seasonal returns to making strategic buying decisions. We discuss the impacts of online platforms like Faire and Amazon on the wholesale markets and why there needs to be transparency and strong communication between buyers, reps, and brands.
Keli also shares her insights on navigating the sales rep relationship amidst the changes brought on by the pandemic and social media and the importance of understanding individual store dynamics and product diversification. Whether you are a retailer, a sales rep, or a brand owner, this episode offers valuable takeaways on optimizing those wholesale relationships and staying proactive in your business planning.
Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:
We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.
And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.
Get Access to the Unlock Buyer Secrets Interview Series
You can view full show notes and more at http://prooftoproduct.com/349
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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If you want to hear from someone who has more than 18 years of corporate retail buying experience and who knows what buyers are looking for when they are shopping on Faire, you are in luck because today's guest on the podcast is Kristin Fisher of Bocu.
Kristin owns the gifting brand, Bocu, and she is also a retail strategy mentor for brands and independent retailers, as well as the host of the Buyerside Chat podcast.
In this episode, Kristin and I discuss the essentials of optimizing your Faire shop, including how to avoid common mistakes that other brands are making, maintain strong buyer relationships, and stay ahead of your competitors with effective pricing.
Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.
Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.
Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for the 44th round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll.
SIGN UP FOR THE WAITLIST
You can view full show notes and more at http://prooftoproduct.com/348
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks!
We will be back in your ears mid-July and we are so excited about our upcoming episodes.
In the meantime, we are gearing up for another round of our Paper Camp program which will start at the end of August. We only run Paper Camp twice a year, so if you are wanting to learn how to start with wholesale, click here to join the waitlist (we sell out every time!)
Have a great two weeks and we'll see you soon!
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Every day, I hear from product-based business owners who are curious about other people's business models, revenue streams, team structure, tech stack, how much revenue they're not only earning but what profit they're taking home, and how much they're paying themselves.
Although we know that every business is different, it is completely natural to want to see behind the scenes and the curtains of another brand in your industry. But more than ever, it's more than curiosity now. We know that our product industry has experienced major shifts over the last several years.
We've had supply chain issues, rising costs, and labor shortages. Everyone has been pivoting and recalibrating, and that has led to a lot of new normals. We're experiencing an entire shift in the industry and I know you wanted to know what was happening in the industry.
My team and I put together an industry-wide survey. We had 925 product-based business owners who anonymously shared their business details with us.
Today, we’re going to dive into the details on the podcast.
You can view full show notes and more at http://prooftoproduct.com/347
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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What if you lived in a different state than your business? Meaning, all of your products, your inventory, your team, and your operations were in a completely different state.
For today's guest, Rachel Kroh of Heartell Press, this is her every day now. She lives in Washington with her family, while her team of 5 works remotely across the country. They're shipping cards and gifts to more than 1,000 stores worldwide.
In this episode, Rachel shares how she tripled her revenue by focusing on selling wholesale, strengthening her systems, and building the infrastructure of her business. Plus, Rachel reflects on the challenges of relocating her business, the impact of her art on emotional expression, and her exciting plans for the future, including a 10-year anniversary collection. She is one of our Paper Camp alumni and also one of our LABS members.
Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today!
SIGN UP
You can view full show notes and more at http://prooftoproduct.com/346
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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We've been telling you a lot of stories here on the podcast about brands making big scary shifts in business, and part of the reason we're doing this is to normalize that it's okay to pivot when you need to.
In episode 342, Alyson O'Connor shared how she shut down a 6-figure revenue stream so she could focus on a revenue stream wholesale that better fit the day-to-day life she wanted.
In episode 338, Kiwi Schloffel shared how she made the tough decision to exit her business, and Meghan Hopkins Sokorai talked about why she chose to acquire Kiwi's business.
On this week’s episode, Janine Kwoh of Kwohtations is back on the show to talk about some big shifts she recently made to her product line to ensure that her business was not only more sustainable but also easier for her to manage.
Janine is the owner and designer of Kwohtations, a Brooklyn, New York-based line of letterpress-printed greeting cards and gifts. Kwohtations cards acknowledge and celebrate people and occasions who are often underrepresented in the card aisle. She is also the author of Welcome to the Grief Club, an illustrated book on grief for anyone who has had a loss. Janine is a PaperCamp alumnus and a community leader in our Proof to Product Labs program.
She is an award-winning artist, an author, and a great friend to many in the industry. On today's episode, Janine shares how a key account ordered 4,300 hand-painted cards and how that pushed her to retire and rethink her entire product line. She talked about her decision-making process, how she prepared for the changes, and how she communicated these product changes to her customers.
Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:
We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.
And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.
Get Access to the Unlock Buyer Secrets Interview Series
You can view full show notes and more at http://prooftoproduct.com/345
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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Running a business sure is a roller coaster, isn't it? We have our ups and downs. We have to balance the future forecasting and envisioning while also putting out the day-to-day fires in front of us.
It takes a lot of grit and determination to be an entrepreneur, particularly when you're building something that aligns with your personal interests and values.
Today's guest is Tammie Bennett from the Show Up Society. Tammie is a certified mindset coach, podcaster, speaker, artist, and educator. She is obsessed with helping creators show up as themselves. For over 15 years, she has helped people accomplish more than they ever thought was possible by teaching them to feel safe in putting their work out into the world.
On today's podcast episode, we're talking about normalizing the hard stuff and taking responsibility for our business decisions. We talk about not relying on platforms or algorithms or other people's opinions to drive our business decisions. And Tammie shares why everyone needs a did-it list instead of a to-do list.
Today’s episode is brought to you by our Proof to Product resource library. It’s where you can get your hands on our free resources to help you start, streamline and scale your business in your own way and at your own pace.
GET FREE ACCESS
You can view full show notes and more at http://prooftoproduct.com/344
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
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