Episodes
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https://vimeo.com/1014475434
Nobody wants to be sold, but that doesn't meant you shouldn't be trying to sell your service, it just means you need to change how you sell it. Story telling in real estate is how you can constantly market your real estate business WITHOUT necessarily having to talk about real estate or give market reports. It is a skill that makes content creation easy. Once content creation becomes easy, then so does attracting vs. chasing clients.
On this week's podcast we feature master story teller Robert Kennedy III. Robert is story telling in real estate building a locally famous brand people know, like, trust, and refer.
How Do You Get Started With Storytelling In Real Estate?
If you feel slimy advertising your business, we're going to show you how to market it WITHOUT EVER having to talk about real estate. Many real estate agents default to all their marketing efforts be full of real estate related content, but do you really need to do that? No.
Storytelling in real estate is about marketing that reminds people you're in real estate vs tell them, but it begins with embracing your personal brand.
The truth is...
Your database doesn't care how many houses you sold this month!
Your database doesn't want your turn back the clock emails!
Your database doesn't want to hear about today's interest rates!
Your database doesn't want to hear about real estate until they are in the market to buy or sell themselves!
So quit talking about real estate and start storytelling in real estate creating content people would actually look forward to receiving. The problem most people have is in "how" they market their business. I'm going to walk you through the steps necessary to adapt a content strategy for storytelling in real estate.
Let's walk through the process of identifying your personal brand, creating a marketing message, and then a consistent strategy going forward. The key here is creating a marketing strategy that is authentic, fun, and doesn't rely on regurgitating boring real estate information people don't care about.
Step 1: Identify Your Brand Message
First, it begins by realizing you are a brand. Yes, that's right you're a brand.
It was reported only 4% of consumers used the agent because of the brand they were affiliated with. This means 96% of consumers chose the agent over the brand. So quit marketing your broker's brand and start marketing your own!
Your personal brand is your "story" to tell. It's how people know you and remember you. Can you imagine any new business becoming successful without identifying who they are or what they represent? Every business has a "why" behind them or something they stand for.
How Do I Find My Message?
As in any business, the first place to start focus your craft your content strategy with where the majority of business comes from, that's your database.
In real estate your database is your audience.
Over 80% of home buyers and sellers find their agent from referral, repeat client, or they personally met them. This means the vast majority of business comes from the people we already know not strangers. The reason it's so important to stay in communication with your entire database is because 10-15% of them are moving this year and 100% of them have a potential referral for you.
If I had 100 people in my world who knew what I did for a living about 10-15 of them are moving. At the same time all 100 of them knows at least one person who is moving this year they can refer me to.
Generating referrals from your database is much easier than you think, but it requires consistency in communication to do it. You will begin attracting referrals just by staying in touch with your database. Often times we overthink the mechanics of how to market your database, but it's very simple.
We overthink our branding strategy, but it's just being you. If you're a doctor, -
We are going back to basics and reminding everyone what's really important in this market. Remember, it is all about the relationships you build over time, but you have to play the long game. In order to build an attraction based business you have to have an impeccable service people remember and want to refer.
https://vimeo.com/1012258809?share=copy
On this week's episode we bring on Kristi Jenkins to go over her process of how she becomes her clients Realtor for life. Her goal is not to sell them one house, it's several houses over the course of time as well as anyone they refer her along the way. This new market is going to require agents developing a deep relationship with their database.
Meet Kristi Jenkins
With more than 2 decades of real estate experience and countless repeat clients, Kristi Jenkins is known as your “Realtor for Life”. She has helped her clients move throughout many stages of change and growth, from first-time home buyers to empty nest sellers and everyone in between.She has won numerous awards for both her exceptional client care and her excellence in sales, which set her apart in her field. Kristi’s attention to detail, fierce negotiation skills and exceptional marketing exceed the expectations of both buyers and sellers. She specializes in luxury and waterfront properties throughout the greater Eastside and Seattle areas and sells across all price points. She is an expert in residential resales, new construction and land acquisition and development.Having grown up and raised her own children in the community where she works, Kristi has a unique perspective on her neighborhood, schools and amenities. She prides herself on her ability to go beyond traditional agent services and provide a curated experience for buyers moving to a new community and sellers looking to highlight the incredible features of the home they’re leaving. Kristi creates a personalized plan for each client and uses exclusive marketing strategies and an innovative approach in each transaction.
As a Managing Broker, Kristi’s leadership responsibilities go beyond training and mentoring new brokers. She is intimately involved with compliance, financial management, education and changes at both the local and national level.She believes in collaborating with other agents of the highest caliber and values her impeccable reputation within her local real estate community. Kristi has worked personally with some of the best real estate brokers in the country, including Ryan Serhant, and has a global network of esteemed agent partners.
When Kristi isn’t working, she and her husband of 25 years, Chris, enjoy exploring the beautifulPacific Northwest, boating the San Juan Islands and unwinding at Suncadia. They have 2 amazing, grown daughters, Caroline (a nurse) and Kaylie (a graduate student), and a beloved Maltese-Bichon named Sassy. Kristi is a Washington wine enthusiast and will take a friend to head just about anywhere that offers a white wine flight and charcuterie board!
Check out Kristi's website. -
Episodes manquant?
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The riches are in the niches and today's episode is another example of that. Meet George, who after filming one video on Youtube for tenants squatting in a property that went viral! That video instantly positioning him as the expert in Squatter related deed instances. From there he was able to create two products:
Check out Title Fraud Defender.
Check out Squatter Defender.
One video led to an entire business model, which again proves the point we make every week on this show. Attention and brand always attract business no matter what business you're in. Whether you're an agent, lender, or squatting expert, today's currency is attention!
Want to learn more about George? Follow him at
instagram.com/mrd_portland
facebook.com/MrdPortland
linkedin.com/in/georgemccleary
youtube.com/@georgemcclearyMRD
tiktok.com/@mrd_portland
x.com/mcclearyRE -
Check Out ConveYour
This week's episode is joined by recruiting and onboarding specialist Stephen Rhyne. One thing for certain is that there is a lot of movement within the real estate industry right now in regards to changing brokerages, etc. However, recruiting is a full contact sport and requires 3 parts. First you need to attract, then you need to onboard, and then you need to retain. These 3 principles are to place not only your recruiting efforts but long term retention for any business.
Website
Instagram
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Check out Tommy's Website.
Check out his Instagram. -
Check out Tanya's website.
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We are still talking about the market shift because it is what everyone should be talking about. The best way to survive is to nurture the personal relationships you have and that is exactly what we built Referral Sweet for.
Learn More About Greg -
Check out Avery's website.
Today we are talking to Avery Carl, head of the top EXP team. Best part is it only took them 5 years. -
Check out Chrissy's website.
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Frank Rohde joins us to discuss how first time home buyers can get in the game in todays market.
Check out Ownify -
Sometimes we all need to go back to the basics and since we are in the business of running a business, it bears repeating. Today we are gonna make sure we all understand the basics that we often take for granted.
Check out Ewell's Website. -
Today we are joined by Dionne Malush and Mike Hanlon, and they are gonna tell us about how they created one killer brokerage.
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Direct Response. We are talking about marketing again because in this day and age, it is all about surviving the market.
Check out Adam D'Annunzio's website.
You can also reach him at 609-604-5958 -
Don't freeze. Things are changing in the Real Estate market, but now isn't the time to panic.
David's Website
David's Instagram -
Check Out Paul's Website
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Tale as old as time but if you haven't learned it yet, you need to. If you aren't marketing yourself then you are gonna struggle through this market.
Jessica's Channel
Jessica's Insta
Jessica's Website -
AI is taking the world by storm and the real estate market is no exception. How can you utilize it to sell more houses?
Check out Robert's LinkedIn: https://www.linkedin.com/in/reichrobert/ - Montre plus