Episodes
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This week, Frida sits down with Sara Plowman, Founder of Selling Sara. They discuss how Sara built up her LinkedIn following and the importance of social selling. They also look into how to fight the cold-calling nerves, handle rejection and Saraâs best cold-calling openers.
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Episodes manquant?
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This week, Frida sits down with Hannah Ajikawo, CEO and Founder of Revenue Funnel. They discuss the current challenges of outbound and how B2B buying behaviour has changed alongside the rise of tools like G2, communities and budget scrutiny. They also spoke about the omniscient symbiotic seller and what this means, how to provide value and the importance of social selling.
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This week, Frida sits down with Neil Cameron, Senior Digital Sales & Marketing Advisor at the Digital Marketing Institute. They discuss how to work smarter, improve personalisation, create a multi-channel approach in sales and how AI can change the selling game. They also spoke about building relationships over quick wins, why traditional sales are broken and the 7 online buyer psychology levels.
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Weâre back with a brand new episode of Redefining Outbound - with a twist! As a sales leader, youâre probably aware about the importance of training your team. We wanted to share one of our recent cold calling live trainings, in the hope that youâll find out some useful tips and trips you can pass along to your team.
Cognism runs these live sessions, with our host Morgan Ingram, monthly. In case you or your team would like to attend, sign up via the link here: https://www.cognism.com/cold-calling-and-outbound-sales-training
And for the latest and trendiest insights into cold calling, feel free to check out our State of Cold Calling Report for 2024 here: https://www.cognism.com/state-of-cold-calling
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Weâre back with another special episode of Redefining Outbound. If youâre a sales leader looking to trial new training techniques with your team, you might find inspiration in this instalment of our Cold Calling Live training. Morgan Ingram sits down with Sara Plowman, and they discuss how to get past the pitch and really make an impact.
They dived into a couple of notable findings from our State of Cold Calling Report for 2024, which you can read in full here: https://www.cognism.com/state-of-cold-calling
And if you loved this episode, be sure to sign either yourself or your team up to the next live event, via the link here: https://www.cognism.com/cold-calling-and-outbound-sales-training
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On this weekâs episode of Redefining Outbound, Frida sits down with Atul Raghunathan, the Founder & CRO of Hyperbound. They discuss how AI is shaping outbound channels and how sales leaders can train their teams in these outbound channels. They also dive into the journey of Hyperbound. Tune in for all of the insights.
Find out more about Hyperbound here: https://www.hyperbound.ai/
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Weâre back with a brand new episode of Redefining Outbound - with a twist! As a sales leader, youâre probably aware about the importance of training your team. We wanted to share one of our recent cold calling live trainings, in the hope that youâll find out some useful tips and trips you can pass along to your team. With the end of June and Q2 of 2024 fast approaching, now is a great time to find those quick wins so you can end strong.
Cognism runs these live sessions, with our host Morgan Ingram, monthly. In case you or your team would like to attend, sign up via the link here: https://www.cognism.com/cold-calling-and-outbound-sales-training
And for the latest and trendiest insights into cold calling, feel free to check out our State of Cold Calling Report for 2024 here: https://www.cognism.com/state-of-cold-calling
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This week, Frida sits down with Taylor Bobak, the Sales Development Leader at Faire. She discusses her take on the state of outbound outside of the tech space. Thereâs an emphasis on brands becoming immune to spray and pray cadences. She also touches on the rise of Instagram and in-person interactions, as effective methods of outbound.
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Welcome back to another episode of Redefining Outbound. This week, Frida chats with Shilpa Sharma, the Co-Founder & CEO @Flyte, as well as one of Crunchbaseâs 2023 Influential Women in Sales. They talk about the capabilities of AI in sales efficiency, plus the role itâll play for helping to model deals and their outcomes. Tune in for all of the insights.
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Ever wondered what it takes to ensure your sales and customer experience teams are truly on the same page? Well, all will be revealed in our latest episode of Redefining Outbound. Youâll get a sneak peek intp the playbook that weâve instilled at Cognism, as Frida sits down for a chat with our VP of Customer Experience: Evan Nelson.
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On this episode of Beyond The Sales Floor, Morgan sits down with Justin Otley, VP of Global Sales Development at Talkdesk. If thereâs one thing you should takeaway from this episode, is that the key to scaling your outbound model, doesnât start with product messaging. Instead it starts with the persona. Plus, Justin shares how heâs been using ChatGPT to create a buyer matrix within different personas too! Tune in for all the insights.
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Weâre back with another episode of Beyond The Sales Floor. This time, Morgan interviews Lauren Landry, the VP of Global Sales Development and Inside Sales at Arctic Wolf. Lauren shares her unique take on ABM - and hereâs a teaser: the output is the same but the positioning of your message depends if you go upmarket or downmarket. She also shares Arctic Wolfâs use of partnerships, to fuel the outbound model. Tune in for all of the insights.
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This weekâs episode is a little longer - but itâs worth it! Frida sat down with Kevin Gaither, âKGâ, the CRO and Founder of Inside Sales Expert. He has had experience in sales AND sales leadership dating back to 1994! He has taken all of this knowledge to help US tech companies at the early stage of their growth, avoid mistakes in all aspects of the sales process. Kevin shared the all-important lessons that heâs learnt from leading a sales team during the mortgage meltdown in 2008, that can help leaders navigate the climate today. Plus, he shared why investment into RevOps will be vital this year. We hope you enjoy tuning in to all of the insights!
Find out more about Kevin Gaither here: https://www.linkedin.com/in/kevingaither/
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Weâre back with another episode of Beyond The Sales Floor, with Morgan Ingam and special guest Dan Rousseau, the VP of Global Sales Development at Sitecore. Dan dives into what it means for your sales team to truly understand the buying journey - with a mulit-touch, multi-channel approach. He also emphasises the importance of creating a culture of community for managers, when theyâre getting to grips with their team - whether it be on the hiring or training side. Listen for all of the insights.
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Weâre back with another episode of Beyond the Sales Floor. Morgan sits down with Petek Hawkins from Pax8. They took a deep dive into how AI is helping Pax8 to have great efficiency gains within their enablement process. Youâll find out about the internal chatbot thatâs being built called âJust in time, just for me, actions and insightsâ. This episode has some great takes on why AI has great potential. Tune in for all of the insights.
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Our VP of US Sales Frida, is joined by Trent Dressel, the VP of Sales at D&D Wholesale Supply. This week, they discuss the risks and opportunities that come with the emergence of AI, and the impact it has on sales. They also touch on the methodical meaning of outbound - the idea that activity should link to revenue. Plus, youâll find out how Trent secured the largest deal in his pipeline with an in-person meeting.
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Sellers sell everyday - but buyers donât buy everyday. This is the core reminder from todayâs episode, with guest Ciara Flaherty, EMEA Sales Leader at Klaviyo. Joe Stubbs asks her to dive into the importance of scenario planning, to mitigate risk in a deal. They discuss how sellers need to be consultative, and map out the sales process, and provide as much support as possible for buyers. Tune in for all of the insights.
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Welcome back to the second part of our special with Bill Petersen - Cognismâs internal sales trainer. This week, Frida and Bill discuss the paramount role that in-house sales trainers play, for the AE team. They discuss how to coach on the handoff between SDRs and AEs, as well as the challenges that AE leaders face today. Tune in for all of the insights.
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