Episodes
-
Today, Iâm taking you into a conversation with one of my current clients, Wisconsin-based oil painter, Hallie Kohn.
Hallie became my art business coaching client a few weeks after I became her newest collector. Right away, we worked through a visioning exercise that set her up for her own Revenue Ready Plan.
Ready to work together to create your own Revenue Ready Plan?
đ¨ CLICK HERE TO SCHEDULE YOUR FIRST SESSION! đ¨
Additionally, these episodes will help you to envision your Revenue Ready future:
Episode 18: How to Earn More in 2025!Episode 24: Curious about Passive Income on Etsy?Episode 28: 3 Must-Do's for Artists and Creative Business Owners to Plan for Online Sales Strategicallyâ Find Hallie Kohn on her website and Instagram, here:
halliekohnart.cominstagram.com/HallieKohnâ Next Steps:
Book Your Coaching Call!Respond to the Call To Artists: Request for TopicsFind more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
You know those moments when youâve poured everything into your work â your time, your energy, your heart â and then it hits you: you might be doing too much, stretching yourself too thin, trying to carry every part of this business on your own...
Or those long days where youâve packed up your car, hauled your work, your displays, your tent, and that same folding stool to your booth â and by the time you pack it all back up again, you're completely drained. Not just physically, but emotionally, mentally and perhaps creatively, too.
And then thereâs that moment after you finish a new collection â the part that lights you up and gives you the resolution youâve been looking for â but now itâs on you to frame it, label it, hang it, promote it. And while youâre doing all that, the next idea, the next piece, the next collection? It has to wait. Because there's no one else to take care of the production and promo work.
You wear a lot of hats.
Letâs get you some support, okay? đ
In this episode, weâre diving into what it looks like to get help, delegate, and build real support â so you can stay focused on what you do best. And so you can manage your physical energy without burning out or becoming exhausted in the process.
â Next Steps:
Get Your Question Answered! Have a question you'd like to have answered on the show? Click here to send Heather a voice message!Include your name, what you do (E.g., "I'm a painter"), where you're from (E.g., Portland, Oregon) and your question. Then tune in to hear it answered on the show!Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.Click HERE to Respond to the CALL TO ARTISTS: Request for Topics -
Episodes manquant?
-
Click HERE to Respond to the Request for Topics
We've covered a lot of ground in the last 9 months, friend.
For artists in business, you'll find the REVENUE READY CREATIVE has you covered for things like:
How to get started with quarterly sales trackingWays to earn consistent sales through passive incomeGoal mapping, strategic planning, and time managementUsing AI for productivityHow to turn your sales page into something that truly works for youBut what ELSE do you want to hear about? What do you want to more of? And who would you like to see featured on the show?
Let me know in this listener survey:
Click HERE to Respond to the Request for Topics
â Next Steps:
Get Your Question Answered! Have a question you'd like to have answered on the show? Click here to send Heather a voice message!Include your name, what you do (E.g., "I'm a painter"), where you're from (E.g., Portland, Oregon) and your question. Then tune in to hear it answered on the show!Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.Click HERE to Respond to the Request for Topics
-
Let's talk about something that hits close to home for a lot of usâespecially those who are self employed in creative fields.
If youâve ever found yourself doubting your talents and abilities, feeling like a fraud in your own success, or wondering when people will âfind outâ you're not as together as they thinkâyouâre not alone.
This episode is intended to help you own exactly where you are in your creative journey with confidence because imposter syndrome is something we all experience. There are a lot of things that can get in our way â the last of which should be your confidence in yourself.
If this episode resonated with you, share it with someone who might need to hear it today. And if you havenât already, subscribe for more practical small business tips for artists and creative professionals, right here on the REVENUE READY CREATIVE podcast.
â Next Steps:
Get Your Question Answered! Have a question you'd like to have answered on the show? Click here to send Heather a voice message!Include your name, what you do (E.g., "I'm a painter"), where you're from (E.g., Portland, Oregon) and your question. Then tune in to hear it answered on the show!Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
Letâs face itâdistractions are everywhere. From social media scrolls to seasonal mood shifts, staying focused as a creative can feel like chasing light through a fog. But what if the secret isnât eliminating distractions, but learning to work with them?
In this episode, weâre talking about the systems and rhythms that support your creative businessâthose repeatable processes that let you pause and pick up where you left off with confidence. Whether itâs sending a weekly newsletter, prepping for a collection, or just keeping your client workflow on track, your structure is your safety net.
Youâll learn how to identify the key systems in your own practice and estimate how long they actually take (so you can plan with less stress).
Knowing your rhythms is the ultimate creative superpowerâeven when... squirrel!!
â Next Steps:
Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
Each week, Iâm thrilled to bring lessons learned and best practices for artists and creative small business owners to your listening ears!
Surprisingly, when I look at my podcast episode data, among the most listened to episodes is an episode that starts with "Get Organized."
You can find that here:
Episode 5, âGet Organized in Your Business with this Sales Tracking Process for Creatives.â
While I know youâre here for sales, I wonder if GETTING ORGANIZED in your business is also pulling at your interest...
So today, Iâm bringing you some fun tips from a gal who knows a lot about getting organized!
Let me tell you a little bit about her.
Tracy Hoth is a 17-year veteran professional organizer and certified life coach who is on a mission to empower coaches and online business owners to reclaim their time, boost confidence, and maximize profitability through a streamlined and organized business.
Enjoy!
â Find Tracy Hoth on her website and Instagram, here:
Free Class https://simplysquaredaway.com/5filesWebsite https://simplysquaredaway.com/Podcast https://simplysquaredaway.com/podcast/LinkedIn https://www.linkedin.com/in/tracyhoth/IG https://instagram.com/tracyhothFacebook https://facebook.com/SimplySquaredAwayPinterest https://pinterest.com/simplysquaredaway/â Next Steps:
Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
Congrats! đ
Youâve got a show, market, festival, studio tour or workshop coming up. Itâs either scheduled with a real date to work towards, or itâs something youâve imagined, but itâs only a matter of time. Your event is on the horizon.
Letâs get you ready, my friend. No need to start from scratch. Iâve got a lightweight plan to share with you that can be used for your first show or your fortieth show. But one thing is true, you can use this plan every time.
Mentioned in this episode:
Learn more about artist and designer Juliana YasmineEpisode 2: Creative Business Owners â Use THIS 3-Step Framework to Make Your Introduction MemorableListen and be inspired. đ
â Next Steps:
Book Your 1-Hour Sales Coaching Session HERE! đ đ đFind more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
In the Revenue Ready Creative podcast, "Mon-yay!" is reserved for the first or second Monday of the new quarter.
Itâs a time to look back at your efforts from last quarter so that you can celebrate your achievements, learn from what happened and make adjustments where necessary.
But itâs also a great time to look ahead as you prepare for what will be happening in your creative business over the next three months.
You can find specific guidance in Episodes 5 and Episode 21 where I walk you through an exercise for your Quarterly Business Review â hey, maybe youâll end up scheduling some time THIS WEEK to do your own Quarterly Business Review and see what you learn.
Episode 5 â Get Organized in Your Business With This Sales Tracking Process for CreativesEpisode 21 â Guidance for Your Q4 Review: Sales Tracking for Commercial Artists, Makers and DesignerFor today, however, I thought it might be interesting for you to hear an actual coaching call with an artist duo â a husband and wife team, whom Iâve had the absolute pleasure of coaching in their second year of business!
â Book Your 1-Hour Sales Coaching Session HERE! đ đ đIn this session, youâll hear just how busy theyâve been, literally filling their calendar with different festivals, events, and different types of offerings in their business.
Pay attention to their description of how the physical, in-person events are starting to wear them down.
Notice how theyâre shifting into a different strategy for earning revenue in their business business.
And then, finally, toward the end, a magical moment occurs when they see how everything might be different for them financially if they shift focus to one line of business over others.
Listen and be inspired. đ
â Next Steps:
Book Your 1-Hour Sales Coaching Session HERE! đ đ đFind more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
You're busy providing OTHER people with creative services and solutions, but have you ever taken time to do the same for yourself?
In today's episode, I interview photographer Amy Paulson who helps you see the value of investing in brand photography for yourself and your creative work.
Photography is SUCH a powerful element of your online art business. Why wouldn't you want to invest there?
Well, as you'll hear in this episode, there are a lot of things that hold us back from taking this leap even though the return on effort (ROE) can be a total game changer for your business.Listen as Amy Paulson shares tactical tips for preparing for your photoshoot and using your new images strategically for web and social.â Find Amy Paulson on her website and Instagram, here:
https://amy-paulson.com/https://www.instagram.com/amybpaulson/â Next Steps:
Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
Are you struggling to get more sales online? Ever wonder how website might be contributing to that struggle?
Let's talk about the top mistakes artists make in their online business, and particularly in their website.
And guess what⌠Iâve made quite a few mistakes myself!Iâm hear to spill the beansâŚ
Share the deetsâŚ
I'll tell you where I messed up and what I forgot to account for, confessional-style.
And Iâm not stopping there... Iâm bringing in observations from other people mistakes too.
Ready for this juicy episode?
Dive in now!
â Next Steps:
Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
What happens after someone clicks the call-to-action button on your art website or your workshop sales page?
Where does it take them? Whatâs the workflow? And more importantly âhow does payment get into your business bank account?
Letâs take a look at that today as we march forward with all things sales pages for artists this month.
Today, Iâll teach you how to be super tactical with your sales page so that you have a process that works, and takes that sale straight to the bank for you!
Stick with me and Iâll show you have to do it, step by step.
â Next Steps:
Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
Do you wish your website could actually help you sell more art?
Do you wish your online presence could attract more buyers and sales?
Are you ready to stop wasting time on a website that doesn't convert?
Then youâre in the right place!
As we continue with "all things sales pages" in the month of March, Iâm excited to dive into a super important topic â web copy â the written content, or âcopyâ used on webpages.
Since every website is a work is progress (and a sales page is no different) weâre zeroing in on some key components of your sales page in this lesson that youâll want to stay til the very end for.
Iâll equip you with an alternative approach to getting your sale page copy written, and it doesnât start with your keyboard and computer screen. Letâs get into it!
â Next Steps:
Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
Pretend we just developed YOUR Revenue Ready plan. And from that plan, you decide that you want to bring to life a new online offer or service for people to engage with, buy from you, sign up for what you offer, book, schedule. Whatever verb you want to insert there.
How do you plan for this new line of business to be profitable for you?
Is it possible to plan for it? Or does it simply happen organically?
In todayâs episode, weâre talking about what you can do to plan for online sales strategically.
â Next Steps:
Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
Itâs always helpful to hear different perspectives, especially when it comes to money-related planning for the future.
Hi! Iâm Heather Allen, your personal professor of revenue readiness. I help artists and creative business owners to identify and optimize their revenue and income potential. And today Iâm bringing a special guest into the classroom today to share a vision for what early retirement can look like.
Pamela Reed is a certified life coach and financial strategist with a passion for helping others experience abundant wealth. Her journey toward financial freedom began early in her federal government career, where she discovered a deep desire to reclaim her time and live purposefully. Through strategic financial planning and intentional decisions, Pam achieved her goal of retiring early, building a life where work became optional.
Now, sheâs on a mission to empower others to skip the trial-and-error approach and create a clear, actionable financial plan that leads to true freedom. Pam believes that financial freedom isnât just about numbersâitâs about aligning your finances with your values, unlocking your God-given potential, and living with confidence and purpose.
In my interview with Pam, youâll hear a few unconventional strategies for increasing passive income. Definitions related to financial freedom versus financial independence. Tips for rewriting your money story if itâs not serving you. And two budgeting options to help you get more in touch with your money on a monthly basis.
â Learn More about Pam Reed Here:
Podcast: Confident Steps to Financial FreedomInstagram: @pamelahreedWebsite: pamelahreed.comTodayâs episode is practical and very tactical, so grab your spiral bound notebook and your sharpie. Sit back and enjoy!
â Next Steps:
Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
Raise your hand if time management seems to be a constant battle for you.
If you find yourself wishing you had more time... "If I just had more time I could get these things done."Or feeling like the day has gotten away from you. Everything you were planning to do will have to wait until tomorrow or the next day.Or from time to time, you find yourself unsure of how to start your day and get into a place of productivity.â Today Iâm sharing some daily, weekly and monthly time management tips to help you use time more intentionally.
Next Steps:
Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
Itâs time to flip the idea that all goals are a single, one-time event, or the final destination of the journey. đđ
Instead, letâs recognize that some goals can be seen as a process that allows you to make improvements and optimize for continuous wins. â
After all, isnât it better to take whatâs working and use it to consistently achieve results?
Thatâs what weâre talking about in todayâs episode of the Revenue Ready Creative podcast.
I'll introduce you to the Continuous Goal Mapping Framework which is being used by artists just like you to reach their goals over and over again.
Next Steps:
Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
When you work with me to create your Revenue Ready Plan, you might identify Etsy as a good passive-income option for the future you envision.
Or it might already be part of your revenue mix and youâre looking for ways to optimize what you already have.
Passive income gives you what youâve been looking for all along â consistent, predictable revenue that gives you more STABILITY and general ABILITY to pour time into the creative work and people you love.
There are many passive income options out there (Check out Episode 23).
As youâll hear in todayâs interview episode with Jacqueline Butler, Jacqueline has put in the work and is now harvesting the fruits of her labor.
Jacqueline Butler is an Etsy Online Business Coach who teaches her students how to make profitable passive income by selling digital downloads on Etsy.
She is a Top 0.1% Etsy Star Seller with over 90,000 sales and 5,500 5-star reviews, as well as the host of a Top 100 Business Podcast called Passive Profits on Etsy.
Find her at https://jacqueline-butler.com/ and https://www.instagram.com/jacquelinebutler.co/
Next Steps:
Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
Are you struggling to balance creativity with financial success?
Do you like the sound of passive income but donât know how or where to start?
Do you dream of consistent income year round, not just during market and festival season?
Feeling like there isnât enough time to start something new in your creative business?
Then this episode is for you!
Today, weâll dig into 7 ways to add passive income into your art business.
But if you really want to add additional revenue into your business, I encourage you to keep an open mind with this list. And hereâs why. Itâs very easy to talk yourself out of an idea or an option that will require additional effort and energy. Youâre plate is already pretty full, so adding to it might not seem like a good idea...
That said, itâs about the investment of time now that has the potential to pay off later. Youâre planting seeds that will require attention and watering before they root and start to grow into a bounty that you can harvest. Give yourself a chance to REAP LATER what you sow now.
Cheers!! đ
Heather
Next Steps:
Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
Having a mission and a vision statement can be a powerful tool for the impact you want to make in the world.
From an personal perspective, both give you something to fall back on when you need a reminder of your "Why."
For other people, like customers and future employees, your mission and vision statements can provide clarity and direction. People can get on board when they see that what you're doing aligns with them personally.
Join me in this episode as I share two powerful experiences that transformed how I think of a Mission and a Vision Statement as tools for articulating purpose.
Next Steps:
Find more information at www.HeatherAllenOnline.com.Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book. -
Need some guidance for reviewing your Q4 sales, communications, and overall efforts?
Fourth quarter is the busiest sales time of year for big box and small retailers alike. Many artists, crafters, makers, and designers find themselves overwhelmed by all of the activity, last minute sales and commissions, not to mention personal obligations that come in October, November, and December.
You might recall this topic from Episode 05. Get Organized in Your Business with this Sales Tracking Process for Creatives.
In Episode 05, I outline a sales tracking process you can use every quarter to review your sales from the previous quarter.
In today's episode, use the same process to review your efforts in the previous quarter â the decisions you made, the energy you put into your communications with your fanbase. It's also a chance to see whatâs worth repeating or stopping as you move forward!
Next steps:
Listen to Episode 05. Get Organized in Your Business with this Sales Tracking Process for Creatives. - Montre plus
