Episodes
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In this episode of Room for Growth, Billie is joined by two WillowTree colleagues, Kate Gallaher (Partner & VP, Head of Financial Services) and Caitlin Watson (Partner, Marketing Services), as they delve into global loyalty in financial services. Focusing on credit card payment processors and retail banks, they explore the complexities of building brand loyalty in a regulated market, discuss the impact of digitization on customer behavior, and share insights into the most effective loyalty programs in today's digital age, competing with digitally-native FinTech upstarts.
Billie, Kate, and Caitlin also unpack our recent research study, authored by WillowTree Senior Product Researcher Rachel Vanderbilt, PhD. The study explores the nuances in credit card loyalty programs across five global markets â North America, South America, Europe, Middle EastâAfrica, and AsiaâPacific â and underscores the dangers of adopting a US-first mindset on the global stage.
ADDITIONAL RESOURCESTOPICS DISCUSSED
How digitization leads to increased product diversity and brand disloyalty.How data integrity and personalization create relevant offers and user-centric experiences.How brands can build loyalty in a B2B2C model while keeping CX at the forefront.Why considering a global perspective is essential in designing loyalty programs for diverse regional customer bases.
Preview WillowTreeâs forthcoming research study, Global Credit Card Rewards Programs: How Consumer Loyalty Preferences Differ by RegionExplore WillowTree's Loyalty Strategy & Consulting practiceExplore WillowTreeâs Financial Services expertiseConnect with Kate Gallaher on LinkedInConnect with Caitlin Watson on LinkedInFollow Billie Loewen on LinkedIn
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On the heels of Adobe Summit, weâre joined by Brightline Chief Technology and Digital Innovation Officer Kevin McAuliffe as he and Billie dive deep into brand loyalty, building trust, technology innovation, and what it means to be a leader today.
Brightline partnered with WillowTree to achieve its vision of fully modernizing train travel. Tapping into our end-to-end suite of capabilities, WillowTree teams delivered a revamped website, native apps (iOS and Android), kiosks, digital signage, and a digital marketing engine fueled by Adobe Experience Cloud.
By prioritizing guest experience and agility, the high-speed private rail service is delighting travelers with a best-in-class, omnichannel digital experience worthy of Brightlineâs premium brand. Our host and guest explore some of the integrated experiences that have launched across Brightlineâs digital platforms, improving travel experiences at every step of the journey â from pre-booking to post-arrival.
Additional Resources
Building loyalty by meeting your users where they are, even amid ongoing tech stack evolutionActivating technology, people, and processes to inform and encourage decision-makersEvolving MVPs through data and feedback to enable controllable, scalable changes
TOPICS DISCUSSED
Read our case study on How Brightline High-Speed Rail Increased Ridership & RevenueExplore Kevinâs Adobe Summit 2024 keynote, presented with WillowTree Chief Marketing Services Officer Mike Colombo: Breaking Down Silos to Deliver an End-to-End Customer Experience Connect with Kevin McAuliffe on LinkedInFollow Billie Loewen on LinkedIn
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Episodes manquant?
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We are just days away from Adobe Summit: our bags are packed and we are bringing an all-star crew to Las Vegas. But before we head out to one of the largest MarTech conferences in the world, weâre connecting with Mike Kellner, TELUS Director - AI Data & Analytics. Mike shares win stories from the leading global telecommunications providersâ recent innovations, driven by Adobe Customer Journey Analytics.
We explore how Mikeâs team at TELUS taps into Customer Journey Analyticsâ powerful capabilities to optimize critical moments in the customer journey, like onboarding, billing, and opportunities to cross-sell or upsell products and services. Whatâs unique about Customer Journey Analytics are its analytics and business intelligence capabilities: through the platform, TELUS has connected offline data from call centers and retail interactions with online data from its app, websites, chatbots, and other digital channels to create more holistic, omnichannel customer experiences.TELUS prides itself on providing a truly personalized customer care experience when and where customers need it most â whether online, by phone, or across its retail footprint. Now, other business units at TELUS are utilizing Customer Journey Analytics to enable similar use cases and, with WillowTreeâs help, ensure that using the platform is as cost-effective, collaborative, and efficient as possible.
Additional ResourcesTOPICS DISCUSSED
Resolving common customer pain points with Adobe Customer Journey Analyticsâ robust online and offline data activation capabilitiesFacilitating more seamless, cost-effective user adoption of new technologies across Adobe Experience CloudConnecting with WillowTree at Adobe Summit 2024 (see us at Booth 1127!)KEEP THE GROWTH GOING
Connect with Billie Loewen on LinkedInFollow Mike Kellner on LinkedIn -
Fresh off her whirlwind experience at Forge 23, Brazeâs annual customer conference for marketers and their tech partners, Billie highlights some of the biggest brands there, her favorite moments, and the most exciting predictions for 2024. Spoiler alert: Itâs an exciting time for marketing, and youâll want to listen before deep-diving into strategy season.
But before diving into her key takeaways, Billie takes a moment to share some big WillowTree news: our CEO Tobias Dengelâs new book is available now and already a Wall Street Journal and USA Today bestseller. She also encourages listeners to check out Episode 4 of WillowTreeâs docuseries 2 Weeks To Better, which details our recent collaboration with Braze.
Speaking of Braze, Billie gives a preview of the new ways marketers can save time and communicate more effectively using the engagement platformâs upcoming product innovations. She also recaps lessons from the Forge panel she hosted, featuring media experts and marketing leaders like Eric Vander Voort from Warner Bros. Discovery Sports and Allyson Kurth from Braze. Their fresh approaches to seasonal content strategy, newsletters, user preferences, and geolocation inspired lively discussion.
Overall, the trends, expertise, and discoveries shared at Forge this year reinforced the importance of implementing best practices (especially with advancements in AI), optimizing personalization, and increasing efficiency.
Hot topics discussed:
New product features released by Braze, including Sage AI, Landing Pages, and Feature FlagsBillie and the Growth Marketing team collaborating with Braze to enhance the sports media experience on the latest episode of WillowTreeâs docuseries, 2 Weeks To Better WillowTree CEO Tobias Dengelâs new book, The Sound of the Future: The Coming Age of Voice TechnologyInspiring marketing campaigns from brands like Disney+, Intuit, Marvel, and morePreparing for AI implementationInvesting in long-term retention and customer loyalty
Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow WillowTree on LinkedIn
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Digital sports media offers many immersive options for fans, whether theyâre streaming pre-game analysis, attending games live at the stadium, or interacting with player content during their commute. But with all that noise, it can be challenging for sports media brands to break through, especially with so many gaps and roadblocks in the fan experience. Some find it challenging to locate and access online streaming options. Other segments feel ignored or receive irrelevant messages. How can sports franchises and digital networks tap fan loyalty during the off-season?
Working with our tech partners at Braze, WillowTreeâs Growth Marketing experts (and in-house sports fans) explored these questions and many more in Episode 4 of the WillowTree docuseries, 2 Weeks To Better. Throughout a two-week sprint, our team built solutions that enhance personalization across all forms of fandom, from dormant to die-hard.
On todayâs episode, Billie goes behind the scenes with three members of the team â Alyssa Baker, Rebecca OâConnor, and Teresa Ceballos â who share their ideas for driving business value as well as user value in the sports media landscape. Their concepts for the fictional âWillowTree Sports Networkâ digital experience include a robust and nuanced onboarding experience, differentiated in-stadium and at-home experiences, a streamlined approach to live event ticketing, and data capture and delivery processes that help marketers make informed decisions about relevant content. Lastly, the team shares their favorite aspects of the Braze platform, including the automation, integration, and new AI features that supercharge their marketing workflow.
Hot topics discussed:
Familiar pain points for sports fansHow to approach complex and fragmented audience segmentsCreating a robust onboarding and preference center Custom player cards and personalized contentWillowTreeâs unique sports-driven client experiences, including the Pepsi Super Bowl LVI Halftime Show, Warner Media, Fox Sports, WWE, and more
Attend Braze Forge and meet the WillowTree teamBook a â2 Weeks to Betterâ sprint with the WillowTree Marketing Services teamConnect with Alyssa Baker, WillowTree Growth Marketing Director on LinkedInConnect with Teresa Ceballos, WillowTree Growth Content Strategist on LinkedInConnect with Rebecca O'Connor, WillowTree Senior Growth Manager on LinkedInConnect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow WillowTree on LinkedIn
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Itâs a bittersweet 50th episode of Room For Growth as Billy Fischer announces his departure from the podcast and from WillowTree. In this, their last episode as co-hosts of Room For Growth, Billy and Billie discuss their top 5 reflections, their favorite projects, and other rewarding experiences theyâve shared working together over the past 12 years developing WillowTreeâs Growth Marketing practice. They touch on their appreciation for the rich client and partner relationships theyâve built and the priceless insights and friendships theyâve gained while cultivating an enriching work life.
As we wish Billy Fischer a fond farewell, our co-hosts acknowledge the exciting future of the martech landscape.
Hot topics discussed:
Embracing new opportunities beyond your usual scopeThe value of partnerships (and some favorite RFG episodes) with tech platforms like Braze, Adobe, mParticle, Amplitude, and moreHow to balance friendship with professionalismGrowing investment in martech, even and especially during challenging macroeconomic conditionsUnique and varied client experiences, including the Pepsi Super Bowl LVI Halftime Show, Dairy Queen, and many more.
Keep the growth going:
Connect with Billy Fischer on LinkedIn
Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
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The days of companies announcing core values and automatically earning public trust are over. Authenticity and proof through action are crucial, and in designing loyalty programs and growth campaigns for clients, WillowTreeâs Design practice works with clients to leverage more than technology and data as growth drivers â theyâre leveraging the brand itself.
As Director of Brand & Content Strategy at WillowTree, Adam Nemett shares how positive brand reputation and personal, substantial storytelling can have powerful business implications in engaging internal and external audiences. Adam speaks about the importance of retaining ownership of your brand story while producing original content showcasing the real human challenges and triumphs within an organization. He and Billie also discuss the benefits of AI in streamlining workflow and the pitfalls of allowing AI to create a sea of homogenous, vanilla content. This episode ultimately explores how branding transcends traditional logos, taglines, and visual identity and delves into what truly connects a brand with the market â authenticity, personality, and relatable human experience.
Hot topics discussed:
How to achieve brand differentiation through authentic storytellingHow AI will impact content quality and quantityHow brands can show up differently across channelsThe power of employee advocacy in brand ambassadorshipKeep the growth going:
Connect with Adam Nemett, WillowTree Director of Brand & Content Strategy on LinkedIn and visit his website View WillowTreeâs Insights content, including video and podcast seriesConnect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInConnect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInFollow WillowTree on LinkedIn -
Earning a competitive edge through customer experience is vital to building consumer trust and loyalty. But often this responsibility is shared across multiple departments with different motivations and communication styles. Another challenge many companies face is adapting to emerging trends in the MarTech landscape, including AI, personalization at scale, and changing customer needs.
Adobe Experience Cloud expert and WillowTree Senior Growth Director Tony Ferreira worked in diverse industries and roles â including marketing, data analytics, web development, eCommerce, and UX design â before making a name for himself in the Adobe space. He shares his philosophy on where Adobe is a good fit and the key factors to consider, including affordability, team capabilities, systems integration, and adopting Adobe Real-Time CDP and Adobe Journey Optimizer for automation and engagement. Though the Adobe ecosystem may not work for every organization, Tony shares this robust solution's strategic imperatives and potential tradeoffs.
Hot topics discussed:
Martech platform recommendations for different use casesWhen is Adobe the right choice?The four most important integration considerationsExploring how to adapt to current MarTech trendsKeep the growth going:
Connect with Tony Ferreira, WillowTree Senior Growth Director (Adobe) on LinkedInRead Tony's Guidebook, 10 Steps to Launching Adobe CDPConnect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow WillowTree on LinkedIn -
Preparing for the future of AI is a top priority for startups and Fortune 500 companies alike. Whereâs the best place to start? When it comes to brand messaging in digital marketing, how will AI impact the âera of authenticityâ? How will increasingly ubiquitous AI chatbots affect customer engagement as they become another competitor for attention and information retrieval?
Bret Kinsella, Founder, CEO, and Research Director of Voicebot.ai, explores these challenges and offers solutions to effectively leverage generative AIâs transformative potential. His insight on the future of AI takes cues from the lessons of pre-generative AI applications: he doesnât believe content creation should blindly increase simply because AI offers efficiency. Marketers need to act differently.
In this far-reaching conversation, Bret leads us through the path of AI production and implementation, where ethical quandaries surrounding policy and data governance loom. As a leading voice in artificial intelligence, Bret dives into best practices, keeping in mind the changes in customer expectations, the trend towards more polished marketing productions, and the future of online monetization. This episode is essential listening for longtime AI enthusiasts as well as new initiates grappling with AI adoption.
Hot topics discussed:
Is artificial intelligence really going to take your job?AI's impact on customer expectations and engagementChallenges in delivering personalized experiencesThe best AI apps for productivity and qualityStrategies for preparing for an AI-driven futureKeep the growth going:
Connect with Bret Kinsella, Voicebot.ai Founder, CEO, & Research Director on LinkedInSubscribe to Bretâs newsletter Synthedia on SubstackSubscribe to Voicebotai + Synthediaâs Generative AI News (GAIN) weekly rundown on YouTubeConnect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInConnect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInFollow WillowTree on LinkedIn
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Fashion retail is notoriously competitive and constantly evolving, creating many unique challenges for marketers. With the largely forgotten in-store experience taking a backseat to its digital counterpart, how do we bridge that gap? Ultimately, in todayâs climate, success comes down to effectively using technology to gain customer insight.
For Sara Griffin, Chief Marketing and Analytics Officer at Saks OFF 5TH, data-driven decisions and personalized customer experiences reign supreme. Sara calls customer-centric marketing her âNorth Star,â as evinced by the loyalty program she launched a year ago, amassing 2.7 million members. As a leader in marketing and analytics, Sara dives deep into the companyâs move from segmentation to personalization and the robust customer research behind this evolution that have earned Saks OFF 5TH a competitive edge in the dynamic fashion retail industry.
Hot topics discussed:
How to launch a successful customer-centric loyalty programThe potential of artificial intelligence in driving personalized marketingHow customer research affects every aspect of brandingKeep the growth going:
Connect with Sara Griffin, Saks Off 5th Chief Marketing and Analytics Officer on LinkedInConnect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInConnect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInFollow WillowTree on LinkedIn -
Weâre back with Season 3 of Room For Growth, taking a deep dive into the financial services industry with Chris OâBrien from M&T Bank.
With artificial intelligence proliferating in more and more industries, many financial marketers are in a test-and-learn phase to discover AI use cases with truly impactful business outcomes. In contrast, large banks have begun leveraging AI to tailor messaging based on customer behavior. In turn, there may be a major opportunity to maximize the use of business intelligence tools and the resulting data analytics to further optimize targeted segmentation efforts.
Chris O'Brien, Senior Product Manager at M&T Bank, is optimistic about AIâs future in this space, especially with use cases like content generation and experimentation as drivers for operational efficiency and growth. As a MarTech strategist, he directly addresses the challenges of balancing centralized control and agility while maintaining trust and making investment decisions in a limited-budget environment. With the financial industryâs increased capacity to collect and analyze behavioral data, firms will have to decide on the importance they place on segmentation versus one-to-one personalization. Ultimately, Chris believes aligning MarTech strategy with business goals and customer needs is paramount.
Hot topics discussed:
The role of AI and emerging technologies in understanding customersTrends and challenges in Finance MarTechHow to adapt to changing customer behaviorsExamples of AI integration in business systemsKeep the growth going:
Connect with Chris O'Brien, M&T Bank Senior Product Manager on LinkedInConnect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInConnect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInFollow WillowTree on LinkedIn -
As we bid farewell to our second season of Room For Growth, we can't help but feel overwhelmed with gratitude for our incredible listeners and supporters.
Throughout Season Two, we had the privilege of hosting memorable guests, including Rand Fishkin (SEO and content marketing "legend"), Courtney Bradley from Delta, Simon Cassels from GoodRx, Michael Collins from Pearson, and our WillowTree President Tobias Dengel. Thank you, to all of our incredible guests for sharing your valuable insights and enriching our discussions. Your contributions have made Season Two unforgettable.
Although Season Two may be ending, fear not! Season Three is just around the corner, ready to bring fresh, thought-provoking content. June 14th, we'll kick off Season Three with new guests, exciting discussions, and plenty of room for growth.
Thank you for listening, and get ready for an unforgettable Season Three of Room For Growth!
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The COVID pandemic upended education as we know it. School closings affected 1.5 billion students globally, demand for virtual learning surged, and new concerns emerged around teacher shortages. Even as this week marks the âofficialâ end of the COVID-19 global health emergency, no signs indicate that the education sector will return to its pre-pandemic sense of ânormalcy.â
For Michael Collins, Senior Vice President of Marketing and Enrollment Services at online learning services firm Pearson, itâs an industry rife with new opportunities for digital innovation. Gen Z poses new, exciting EdTech marketing challenges as the digital-native generation gains spending power. And, as generative AI technologies proliferate, companies will need to pair newfound efficiencies with human-centric strategies to foster meaningful, long-term consumer relationships.
Hot topics discussed:
The emerging impact of generative AI in the education and online course development space How rich, consumer-focused content drives organic lead acquisitionGetting consumers to âbondâ with your brand, ultimately leading to higher LTVKeep the growth going:
Connect with Michael Collins, Pearson's Senior Vice President of Marketing and Enrollment Services on LinkedInConnect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInConnect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInFollow WillowTree on LinkedIn -
Some tech leaders are voicing their concerns as generative AI continues advancing at its breathtaking pace. In March, over 1000 tech leaders signed an open letter calling to halt AI development. Just recently, the âGodfather of AIâ Geoffrey Hinton quit his role at Google, joining a growing body of technologists warning companies of the danger of AI. After all, isnât fear of the unknown what makes us uniquely human?
SafeGuard Cyber Senior Director George Kamide is similarly interested in what differentiates distinctly human experiences from artificial ones. George believes safety and trust are critical elements in human-centric growth marketing and product development strategies. As we enter an increasingly âsyntheticâ or digitally-mediated reality, George encourages marketers and brands to stand out by employing what makes us human: creativity.
Generative AI use cases that quickly boost consumer empathy and brand loyalty without sacrificing connection and innovation Common pitfalls in B2B marketing, such as prioritizing quantity over qualityThe increasing importance of multidimensional diversity in the workplace
Hot topics discussed:Keep the growth going:
Tune into George and co-host George Al-Kouraâs cybersecurity podcast, Bare Knuckles and Brass TaxConnect with George Kamide, SafeGuard Cyber Senior Director on LinkedInConnect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInConnect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInFollow WillowTree on LinkedIn -
What does an exceptional in-store shopping experience look like? What about a frictionless visit to your doctorâs office? Or your bank? One BCG study estimates that retail, health care, and financial services brands creating highly personalized moments for their consumers will drive 6â10% revenue growth or an $800 billion income shift for the 15% of companies nailing this growth marketing fundamentals. Moreover, brands integrating advanced digital technologies with proprietary data will realize that profit is two to three times faster than brands that donât.
Today, weâre exploring this big business showdown as Billie and Billy highlight top performers making quick wins in the race to profitable personalization. Spoiler alert? It might not be the digital-native brands youâve come to expect.
Hot topics discussed:
The low-hanging fruit where companies can most easily create customized experiences to drive quick rewardsBlending in-store and digital experiences to boost delight and unlock new personalization opportunitiesWhy experimentation is an essential tool for identifying successful (or unsuccessful) personalization tacticsKeep the growth going:
Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInConnect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInFollow WillowTree on LinkedIn -
According to a recent McKinsey report, 81% of companies donât have an integrated MarTech stack to deliver personalized cross-channel experiences, and 76% donât operate sprints or follow a formal Agile process. The same study cites 67% of CMOs as overwhelmed by the quantity of marketing data available.
The technical expectations for todayâs marketing teams continue to rise â questions and concerns around generative AI, data science, cross-functional communication, budget cuts, and more. And on top of that, how can teams produce creative content that truly stands out from the competition? Itâs a topic Billy and Billie feel empathetic toward as they look toward Q2 and beyond, discussing how the digital transformation âfloodgates are opening.â
Our spicy take on table-stakes technical and creative skills for todayâs marketerThe benefits of reducing silos among marketing, product, insights, and engineering teamsWhy thoughtful digital strategy is essential to surpassing consumer expectations, especially in the post-COVID era
Hot topics discussed:Keep the growth going:
Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInConnect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInFollow WillowTree on LinkedIn -
Weâve all had delightful digital experiences. Theyâre the surprising, novel moments we didnât know we wanted but suddenly canât live without. According to a recent Forrester report, delight drives business revenue: a one-point improvement in a companyâs customer experience score can lead to an additional $175 million in revenue over three years, higher customer retention rates, and lower customer acquisition costs.
WillowTree Partner and VP of Commercial Strategy Nate Wootten helps the worldâs most beloved brands build and incorporate delightful digital product features into their growth strategies. Recognized as a â40 under 40 Top Mobile Innovator,â Nate leads our award-winning strategy and design thinking practice and has spoken on digital innovation worldwide â from Appleâs Cupertino campus to client conferences in Hong Kong.
Nate joins Billie to discuss how companies can architect moments of delight that drive customer adoption, loyalty, and revenue. We explore frameworks our teams use to help clients categorize and compare delightful product features to other feature categories, such as must-haves, performatives, and thresholds. Join us as we lay out the roadmap to delight across product practices like research, strategy, design, and growth.
Using the Kano Model to measure consumer value and identify our clientsâ delightful, premium price-point product featuresHelping our clients identify actionable next steps in their journey map through the tech-agnostic Jobs-To-Be-Done frameworkUX thought leader Don Normanâs âthree-legged stoolâ is another model to visualize delight â built on whatâs visceral, behavioral, and reflective
Hot topics discussed:
Explore additional frameworks and strategies at The UXRâs Annotations and Nate Woottenâs websiteConnect with Nate Wootten, Partner and VP of Commercial Strategy, on LinkedInConnect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow WillowTree on LinkedIn
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âSpicy auto-completeâ with many great use cases. Thatâs Rand Fishkinâs hot take on generative AI technologies like ChatGPT. Itâs a stance that might not surprise long-time followers of the Moz founder and Inbound.org co-founder (acquired by HubSpot), whoâs an SEO and content marketing âlegend,â according to WillowTree Director of SEO Kurt Peterson.
Now the CEO and co-founder of the audience intelligence platform SparkToro, Rand joins Billy, Billie, and Kurt to explore emerging topics in growth marketing, such as what makes for good LLM or AI use cases and how these technologies might drive innovation across sectors and functions.
As an entrepreneur, digital thought leader, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, Rand shares his wisdom on building great corporate culture, which involves weaving company values into every fabric of a business. Itâs a vision we can definitely get behind at WillowTree.
Hot topics discussed:
The value of audience segmentation research and intelligence when itâs delivered in seconds rather than weeksHow brands can act strategically to avoid common pitfalls as they adopt AI technologiesChallenges and opportunities associated with âzero-click searchesâ and âzero-click content,â which are queried and delivered natively in social platforms and LLMsKeep the growth going:
Read the episode transcriptionFollow Rand Fishkin, SparkToro CEO, and Co-Founder on LinkedInFollow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInConnect with WillowTree on LinkedIn -
Billy and Billie join us live from Adobe Summit in Las Vegas with empty pockets but full hearts about the future of MarTech. Our digital experts share key insights and takeaways from their three days in Sin City. In just 15 minutes, we cover AI, automation, CDP ROI, #bilingualmarketers, and more.
But first, we discuss the MarTech foundations a brand needs before pursuing the latest trends in generative AI and automation, and how WillowTree helps the worldâs biggest brands unlock the power of the Adobe Experience Cloud.
Hot topics discussed:
The critical dilemma facing modern marketing organizations today, according to BlackRock Chief Digital Officer Nilanjan Adhya Advanced capabilities that AI will unlock for marketers, especially in tandem with Adobe Experience Cloud tools like Adobe Real-Time CDP and Adobe Journey OptimizerAchieving truly niche, end-to-end personalization that drives deep ROI
Read the episode transcriptionLearn about WillowTreeâs Adobe Practice and AI Advisory ServicesDownload our guide to the Adobe Experience Cloud, âUnleash the Power of Your PlatformâFollow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInConnect with WillowTree on LinkedIn
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The AI space is booming. And itâs evolving every day. One thing we know for sure? Generative AI has the potential to transform how users engage with content. But are businesses ready to deploy this supercharged tech? What foundations are fundamental to have in place first?
Our growth experts, Billy and Billie, explore these questions and more with Fabien-Pierre Nicolas, co-founder of the news aggregation product SmartNews and COO of the diversity, equity, and inclusion SaaS platform Remixt.
We also address another hot topic in tech: budget cuts. Fabien-Pierre shares lessons learned on navigating layoffs with empathy, optimizing tech stacks to do more with less, and aligning growth goals with top-level company goals.
Bring your notepad, growth fans: this episode is brimming with clear, actionable advice for product leaders in any sector.
Hot topics discussed:
Considerations and essential cross-functional partnerships for growth marketers building or re-evaluating their tech stackLeadership steps to prepare individuals and repair teams facing layoffs Balancing user feedback with user preference when launching highly personalized digital productsKeep the growth going:
Read the episode transcriptionConnect with Fabian-Pierre Nicolas, Remixt COO, and SmartNews Co-FounderFollow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInConnect with WillowTree on LinkedIn - Montre plus
