Episodes
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Building a retail brand takes more than just hard work—it takes strategic planning and continuous investment in long-term success. In this After the Show segment, we dive into how you can shape your brand and budget effectively to set your business up for future growth.
From smart financial planning to leveraging data for decision-making, this episode covers the core steps to take your retail brand to the next level. Plus, we’ll explore the importance of consistency and treating your brand like an asset to ensure sustained success.
[01:13] Building your brand and increasing awareness
[02:59] How to allocate your resources strategically
[04:44] The importance of data-driven decisions
[05:20] Start budgeting and planning for growth
[08:21] Focus on long-term brand awareness
[11:51] Why sales aren’t immediate and why that’s okay
[14:19] Treat your brand like an asset—invest in its future
[14:50] Maintaining a consistent look and feel across your business
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Tired of high sales but low profits? It’s time to flip the script.
In this episode, retail finance expert Christyne Gray brings over 20 years of experience to help creative entrepreneurs master their money. Discover how to shift your focus from just growing revenue to maximizing profitability.
Christyne breaks down the percentages you should be spending, shares common money mistakes retailers make, and introduces realistic revenue mapping techniques that align with your long-term goals.
If you’re ready to take control of your finances and build a thriving, sustainable business, this episode is a must-listen!
[3:27] Christyne’s 20-year journey from retailer to financial expert
[7:09] The mindset shift: Why profitability beats revenue growth every time
[10:48] How holistic financial planning connects daily actions to long-term success
[15:21] Building financial frameworks that align with your business goals
[15:55] Realistic revenue mapping: The blueprint for sustainable growth
[21:17] The right way to plan and allocate your budget
[27:13] Avoid these common financial mistakes most retailers make
[29:40] Expense control problems? Here’s why it’s becoming a bigger issue
[33:49] Why up-to-date accounting is critical for business success
[38:41] Inspiring success stories from retailers who transformed their finances---
Get all of the resources in our show notes - https://rootedinretail.com/episodes/boost-your-retail-profits-with-christyne-gray/Join the Rooted in Retail Facebook Group to continue the conversation
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Episodes manquant?
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Running a business isn’t just about profits and products—it’s about purpose, passion, and, sometimes, pivoting when things don’t go as planned. In today’s Retail Therapy episode, we’re diving into all of that with two incredible guests: Andrea Spresser, a seasoned retailer, and Kareen Walsh, a business strategist and therapist.
Andrea shares her journey of growing her store since 2009, tripling her revenue after relocating in 2019, and navigating the challenges when her manager retired. She’s now back in the driver’s seat, managing her business, but grappling with the big question: “Is this what I want to do long-term?”
On the other side, Kareen Walsh brings her expertise in conscious leadership and sustainable business growth. She helps entrepreneurs align their business strategies with their core values, avoid burnout, and reconnect with their *why*. Together, we explore how to balance personal wellness with professional success, the importance of choosing a business that aligns with your purpose, and how to stay connected to yourself while growing your brand.
Whether you’re a business owner, an aspiring entrepreneur, or someone feeling a bit off in your current journey, this episode is packed with insights to help you realign and refresh your perspective.[2:47] Meet Andrea and Kareen: Retailer and Therapist with unique insights
[6:46] Andrea’s retail journey: From launching in 2009 to tripling revenue in 2019
[11:17] Facing an “off year” and the awakening that followed
[14:32] The power of redoing your front window (literally and metaphorically)
[16:12] Why choosing the right business matters
[18:09] Redefining the role women play in entrepreneurship
[19:24] How to sustain your personal wellness while growing a business
[20:20] When it’s time to change your business trajectory
[26:00] Picking the strategy that works for you
[28:08] Hiring operators to handle the business so you can focus on growth
[29:52] Reconnecting with yourself—and your business—in a meaningful way
Get all of the resources in the show notes on our website: https://rootedinretail.com/episodes/reconnecting-with-your-business-and-yourself-retail-therapy-session-with-andrea-of-all-about-u/Join the Rooted in Retail Facebook Group to continue the conversation
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Running a business means embracing both the highlights and the honest struggles. In this After the show episode, we explore the raw reality of entrepreneurship and discover practical ways to navigate through overwhelming moments.
I’ll also help you realize that success in business isn't about maintaining a perfect facade – it's about embracing the journey, acknowledging challenges, and leading with authenticity.
[1:50] Real talk after recording - facing business challenges head-on
[4:37] Tackling that never-ending to-do list without burning out
[6:55] Why perfect balance in business might be a myth
[8:03] Patience as your greatest business asset
[8:54] Transform your mornings with simple gratitude practices
[10:06] Being real with yourself and your team about where you're at
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Drowning in to-do lists? Your retail time management revolution starts here!Join powerhouse Fractional COO Colleen Carswell as she unlocks the vault of game-changing time hacks that transformed her 17-year hospitality career. From energy mapping to guilt-free productivity, discover why traditional time management is dead and what smart retailers are doing instead.
Get ready to turn chaos into clarity and stress into success!
[4:55] Managing time like your bank account
[7:52] Breaking free from the productivity trap
[10:01] Time chemistry 101: The 4 energy zones that drive your day
[14:13] Creating a fool-proof audit system
[19:20] Burnout-proof your business. Warning signs you can't ignore
[22:21] Making busy seasons work for you
[27:07] Why downtime is your secret weapon---
Get all of the resources in our show notes - https://rootedinretail.com/episodes/time-is-money-how-to-transform-your-retail-success-with-colleen-carswell/Join the Rooted in Retail Facebook Group to continue the conversation
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Retail spaces are more than just stores—they’re immersive experiences designed to captivate, inspire, and connect.
In this After the Show segment, we dive into some of the most memorable store tour experiences and uncover what makes them stand out. From Dior’s breathtaking lighting to Sephora’s cutting-edge technology, and Hermes’ rooted design philosophy, these spaces show us how retail is evolving to create a sense of belonging and influence.
Join me as we explore the power of thoughtful design, storytelling, and innovation in retail spaces, and learn how these elements can inspire your own business journey.
[0:57] Highlights from store tours: What makes them special
[3:39] Creating belonging: The emotional pull of a brand
[4:49] Dior’s unforgettable lighting and its impact on experience
[7:52] How Hermes blends heritage into modern design
[10:10] Sephora’s technological edge in engaging customers
[12:43] Restoration Hardware: Turning guest rooms into brand showcases
[15:59] Gentle Monster’s stunning installations and artistic influence
[19:15] The power of influence: What retail spaces teach us about branding
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Are you spending your time and energy on what really matters for your retail business? In this solo episode, Crystal Vilkaitis dives deep into the essentials of modern retail marketing, customer connection, and creating unforgettable in-store experiences.Crystal also shares inspiration from attending the National Retail Federation, offering fresh perspectives on customer service, team adaptability, and creating demand for your store through meaningful connections. If you're ready to show up for your customers and your business, this episode is for you!
[2:26] Why “showing up” for your customers changes everything[3:21] Marketing is about connecting, not just selling
[5:19] The power of connecting with your local audience
[7:57] Building a sustainable marketing strategy that works
[18:55] How to maximize email marketing platforms
[22:24] Mastering the art of customer service
[27:57] The importance of investing in yourself as a business owner
[33:47] How community engagement drives success
[37:07] Hospitality as a tool to create memorable experiences
[38:23] Nurturing team adaptability to stay ahead
[42:41] Understanding the five customer archetypes
[43:43] Creating demand through remarkable in-store experiences
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Your business isn’t just a source of income—it’s an asset and a reflection of your vision.
In this After the Show segment, I explore the power of exit planning and how setting clear goals can unlock opportunities and foster resilience. From understanding the importance of seeing your business as an asset to aligning daily actions with yearly objectives, this quick episode will help you think ahead and create a solid exit strategy.
[0:41] Exit planning: Where to start
[1:40] Curiosity, knowledge, and opportunity
[2:56] Becoming a resilient retailer
[3:53] Your business as an asset, not your identity
[4:26] Why exit planning is crucial
[7:27] Setting goals for the year
[10:25] Aligning daily actions with your long-term vision
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Ready to step away from your business and ensure its continued success?
In this episode, fan favorite Pete Mohr returns to share essential insights on creating a solid exit strategy, building long-term value, and knowing when it’s time to let go. Tune in for expert advice on how to plan your exit while freeing yourself from the daily grind!
[4:23] Pete’s retail journey recap[7:14] Why every business owner needs a solid exit strategy
[12:09] First steps to escape the day-to-day grind
[15:34] Why being good at something doesn’t mean you should do it
[18:57] The challenge of letting go and delegating
[28:17] Evaluating your business’s dependence on key employees, customers, or suppliers
[29:05] The 8 key drivers for building company value
[34:00] The importance of benchmarking your business
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Running a retail business doesn’t mean running on empty.
In this After the Show segment, I talk about the importance of slowing down and reconnecting with yourself—even when life gets busy. We’ll be diving into why taking a break isn’t a setback but a setup for sustainable success.
From building systems to leaning on your team, this quick episode will inspire you to embrace balance, listen to yourself, and come back stronger.
[00:46] Why social media is the secret weapon for introverts
[01:45] How slowing down helps you show up better in business
[02:31] Struggling to stay motivated? You’re not alone
[05:45] Permission to pause: Overwhelm is your cue to reset
[07:02] Systems and teams: Your secret to less stress and more success
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What happens when passion meets strategy in retail? Tanner and Erika, the dynamic duo behind "Famous in Oregon," turned their love for houseplants into a multimillion-dollar brand by harnessing the power of social media. In this episode, they share the secrets behind their success, from building a relatable brand to creating content that connects.
Discover how they started, the story behind their unique name, and how following demand—rather than perfection—can skyrocket your business.
[1:55] Introduction to Tanner and Erika[3:52] The journey to creating their thriving retail business
[8:24] How social media became the backbone of their success?
[11:06] The inspiration and meaning behind “Famous in Oregon”
[14:59] Starting a business by following demand, not trends
[18:58] Why relatable content beats perfect content every time?
[30:14] What’s next for Famous in Oregon?
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Get all of the resources in our show notes - https://rootedinretail.com/episodes/famous-in-oregon-how-a-houseplant-shop-became-a-social-media-sensation/Join the Rooted in Retail Facebook Group to continue the conversation
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Are you giving your business the time it needs to grow?I’m reflecting on my recent conversation with the Subscription Box Queen. One recurring theme? Patience. We often want results fast, but building a thriving business takes time, clarity, and consistent effort.
I’ll share why patience is a game-changer in business, and how taking small but intentional actions can set you up for long-term success.
Plus, we’ll talk about why getting clear on what you want is the first step toward achieving it. Tune in and reflect. Retail might just be the opportunity you’re looking for to increase sales!
[00:30] The Subscription Box Queen recap
[01:12] How subscription boxes can add to your bottom line
[04:02] The importance of taking time and action in your business
[04:12] Why patience is your best asset
[08:28] Getting clear on your goals
[13:58] How retail can help boost your sales
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Get all of the details in our show notes https://rootedinretail.com/episodes/building-your-business-one-step-at-a-time/Join the Rooted in Retail Facebook Group to continue the conversation
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Want to know the secret to having 75% of your revenue guaranteed? Sarah Williams, the “subscription box” queen, is here to share how you can turn a simple idea into a thriving business that generates steady income. From building her own successful subscription box empire to coaching others to do the same, Sarah has cracked the code for turning passion into profit.In this episode, Sarah reveals the highs and lows of her journey as a powerhouse entrepreneur, bestselling author, and coach. This conversation is packed with actionable insights to help you succeed in the competitive world of retail.
[07:10] How Sarah got started in the personalized subscription box business[09:10] Growing a subscription box business: The strategy and the grind
[13:46] Launching her coaching program “Launch Your Box” and how it’s helping entrepreneurs
[16:42] How Sarah navigated the challenge of building both an online and local presence
[21:07] The challenges of starting a subscription box business and the lessons learned
[25:11] Why building strong connections is key to long-term success
[32:03] How to establish lasting success and set yourself up for growth
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Get all of the resources in our show notes - https://rootedinretail.com/episodes/box-office-success-how-to-launch-a-thriving-subscription-box-business-with-sarah-williams/Join the Rooted in Retail Facebook Group to continue the conversation
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Welcome to the final episode of Rooted in Retail for 2024! It’s just me, Crystal, flying solo today, and we’re closing out the year with a bit of reflection and a look ahead to 2025. This episode is all about recapping the highs and lows of a year that many of us, myself included, can only describe as weird.
We’ll pull back the curtain on some major changes I’ve experienced both personally and professionally, dive into what’s next for Rooted in Retail, and explore where I believe retailers should focus their energy as we move into the new year.
I’ll also share my thoughts on making in-person connections, the power of change, and how these shifts have shaped my vision for the future. Grab your favorite drink, get comfy, and join me for a heartfelt conversation as we wrap up 2024 and gear up for an exciting 2025!
[00:51] A reflection on why 2024 felt weird[05:31] Behind-the-scenes on rebranding and launching a mastermind
[09:31] How we plan to reach more retailers
[12:27] Two things indie retailers need to focus on
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Ever thought about why you believe what you believe? It’s time to question it.
One takeaway that really stuck with me from my last episode with Ulla Hald was her advice to question your assumptions. In today’s episode, I’m diving deeper into what that means and how it applies to your business.
We’ll explore how assumptions can stifle creativity and keep us from evolving. And I’ve got a simple, actionable exercise to help you challenge your assumptions. We’ll use a common one in retail as an example.
As you listen, think about one of your own assumptions to challenge and work through this exercise with me. Let’s question, adapt, and evolve together!
[00:00] It’s Time to Question Your Assumptions - After the Show[01:43] What happens when we make assumptions in business
[03:48] 5 ways to question your assumptions
[07:11] An exercise to try when foot traffic feels slow
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Get all of the details in our show notes https://rootedinretail.com/episodes/why-assumptions-are-your-biggest-roadblock/Join the Rooted in Retail Facebook Group to continue the conversation
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Technology isn’t just for big retailers. In this episode, Ulla Hald shares how small businesses can use innovative tools to streamline operations and build a stress-free, thriving store.
Ulla created the FAVES app to empower boutiques, combining her experience at Apple with her love for tech that’s actually easy to use. Her mission is helping indie retailers like you succeed in today’s competitive world.
In this episode, we’re talking all about how tech can help you manage inventory, plan smarter, and take control of your business. Tune in for actionable tips that will give you peace of mind and the confidence to make your store more resilient and successful.
[04:03] Where retailers should focus to simplify operations[05:54] Ulla's advice for retailers hesitant to adopt new technology
[08:54] The biggest mistakes retailers make with inventory buying
[13:25] Future trends Ulla sees shaping the retail industry
[14:33] How technology can help retailers up their game
[19:02] Ulla's resilience round
[19:04] Best business book
[20:01] Best retail technology
[20:57] How do you keep up with the ever changing retail landscape?
[21:48] What's an inventory management foundational best practice?
[23:04] If you had to start your business all over again, what's one thing you'd do differently?
[24:18] What do you think the future of independent retail looks like?
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We all hesitate to ask for help for different reasons. Today, I’m opening up about my own struggles with it in my business and why it’s time to change.
Whether it's the fear of burdening others or the desire to do it all ourselves, asking for help can be tough.
In this episode, I’ll explain why breaking that barrier is essential and why seeking support is crucial for growth. It’s about focusing on what we love and excel at while letting go of the things that drain us.
If you’ve struggled with asking for help, I hope my story encourages you to take that step.
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What if your business could be more than just a place to shop? In today’s episode, I'm sitting down with Terra Richards, the heart and soul behind The Haven, a multifaceted business that started as an eight-acre tree farm and garden center in Fort Worth, Texas.
Terra is a true example of how passion and vision can transform a business. She takes us through her journey of growing The Haven from a tree farm into a community-driven space that offers more than just products—it offers an experience.
In this conversation, we dive into the impact of retreats, building a strong community, and the steps to creating an intentional space for both your team and your customers.
Plus, Terra gives us an exciting sneak peek into The Haven's upcoming transformation into Haven Home and Garden and what that means for the future of the retail business. This episode is packed with inspiration and wisdom, so let’s get to it!
[03:37] Terra’s system for maintaining streamlined processes[05:14] How Terra empowers her team to lead and make an impact
[06:54] How stepping away helped Terra revitalize her business
[12:13] Episode Sponsor: Rooted in Retail Ads Management
[13:17] Why Terra and her husband are reinventing their business
[15:45] Terra's resilience round
Get all of the details on our website.Join the Rooted in Retail Facebook Group to continue the conversation
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Let’s talk about aging inventory. Today, I’m diving into some creative ways to clear out aging inventory and make room for fresh products.
Inspired by my conversation with Carrie Watson from Outside Looks, I’ll share a few practical ideas, plus an AI prompt to help you come up with even more strategies.
If you’ve got old inventory taking up space, it’s time to get creative! I’ll cover strategies that will help you move those items quickly while keeping your customers engaged.
I’ll also show you how ChatGPT can help you brainstorm custom ideas for your store, targeting your specific audience and inventory needs. Check out the AI prompt in the show notes below to get started!
[01:27] Why stepping away from your business matters[04:59] Mystery boxes for clearing out old inventory
[07:00] Buy more to save more promo ideas
[07:49] Flash sales to increase foot traffic and drive sales
[11:18] Crystal’s custom AI prompt for store-specific promo ideas
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When inventory becomes overwhelming, it’s time to get creative. In today’s episode, I’m joined by Carrie Watson, founder of Outside Looks Retail Consultancy. We’re diving into all things inventory—how long to keep it, how to turn it, and ways to move it out.
Carrie’s journey is inspiring—she went from being a corporate inventory planner at Fossil to lead buyer for a 10-door indie retailer, learning firsthand how challenging inventory management can be for small businesses. Now, as the founder of Outside Looks, her mission is to help indie retailers modernize and increase profitability.
In today’s conversation, we’ll cover Carrie’s top inventory strategies, tips for managing aging stock, and how to leverage brand relationships to boost your bottom line.
We’ll also touch on financial practices and creative strategies to keep your business thriving. This episode is packed with practical advice you won’t want to miss, so let’s dive in![05:11] The low-hanging fruit retailers can target with inventory
[07:18] How fast retailers should be able to pay off their inventory
[08:15] Best practices for a healthy inventory and profit growth
[10:30] Carrie’s favorite way for retailers to move inventory that’s not selling
[14:23] The coolest move Carrie’s spotted a retailer make lately that paid off
[18:52] Practical advice for indie shop owners to navigate their financials with ease
[21:56] The best tool for retailers to manage their finances
[24:42] Carrie's resilience round
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