Episodes
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In this episode, we delve into the journey of Tracie Pruden, the visionary CIO of Advanced Turf Solutions, as she revolutionizes the green industry through technology. With a background as a Salesforce consultant, Tracie has spearheaded the digital transformation at Advanced Turf, implementing Salesforce CRM, expanding into Marketing Cloud, and launching successful e-commerce platforms. We explore the challenges and triumphs of transitioning from B2B to D2C sales, particularly during the surge in DIY lawn care amid COVID-19.
Tracie shares insights into the unique B2B sales environment, emphasizing the crucial role of knowledgeable sales consultants and the strategic use of technology to enhance customer relationships and service. As the company plans to expand its fulfillment capabilities across 30 locations, Tracie discusses the innovative strategies driving growth and the exciting future of Advanced Turf Solutions.
Show Highlights:
Implementation of Salesforce CRM and expansion into Marketing Cloud. Launch of a direct-to-consumer (D2C) e-commerce platform. Challenges and strategies in launching both B2B and D2C e-commerce platforms. Future expansion plans for fulfillment across 30 locations. Leveraging a small team of agents to enhance customer service and manage growth.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Would you like to be on the podcast or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination.
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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For this episode of the Salesforce Commerce Innovations Podcast, Joreal Whitfield welcomes Matthew Hassler from TradeCentric. They dive into the transformative role of e-procurement integration and connected commerce in the B2B landscape, touching on:
Show Highlights:
Career Background: Matthewâs journey from SaaS sales to digital commerce with TradeCentric. TradeCentricâs Role: An overview of how TradeCentric connects suppliers directly with procurement platforms, facilitating streamlined and efficient purchasing processes for B2B organizations. Salesforce and TradeCentric Partnership: The impact of TradeCentricâs integration solutions, like punch-out, purchase order, and invoice capabilities, on Salesforce Commerce Cloud customersâunlocking revenue, improving operational efficiency, and meeting the needs of large-scale buyers. Industry Trends: Key factors driving e-procurement growth, including digital transformation, rising expectations of digital-native buyers, and the role of AI in customizing and simplifying B2B purchasing experiences. Success Stories: A deep dive into how MillerKnoll leverages e-procurement with TradeCentric to grow its reach within large organizations.Listeners will gain insight into strategic approaches for B2B connected commerce implementations and an exciting look at the future of B2B commerce, enriched by insights from TradeCentricâs recent white paper on procurement integration.
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
Learn more about best practices for Punchout with our joint whitepaper here: https://invite.salesforce.com/b2bpunchoutwithtradecentricebo
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Episodes manquant?
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In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures and data integration.
As B2B marketplaces mature, Steve highlights the potential of retail media as a revenue channel and the comprehensive solutions offered by Salesforce. This episode is a must-listen for businesses aiming to capitalize on opportunities within the B2B market and navigate the complexities of digital commerce.
Show Highlights:
Creation of Amazon-like platforms to capture new client segments in the B2B marketplace. Importance of data-driven strategies and AI in unlocking new revenue streams. Tools like Miracle and Salesforce streamline supplier onboarding and automate processes for international use cases. Discussion on payment structures, data management, and setting strategic commission rates for B2B marketplaces. Exploration of retail media as a revenue channel and the potential of AI and marketplace agents.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we explore how Salesforce is pioneering seamless and scalable online shopping experiences, particularly during the critical holiday season, with guest Eric Lessard. Key themes of the episode include the role of predictive and generative AI in enhancing personalization, boosting conversion rates, and ensuring flawless performance, with case studies like Duluth Trading Company's transition to a headless, composable storefront.
We also discuss the importance of building trust and maintaining robust customer relationships, with AI-driven semantic search and API-first strategies playing pivotal roles in preparing for peak shopping times like Cyber Week.
This episode underscores the essential need for reliable and innovative platforms to drive growth and loyalty in today's digital shopping landscape.
Show Highlights:
The importance of building and maintaining customer relationships beyond peak shopping periods like Cyber Week. Examination of API-first approaches in e-commerce, focusing on flexibility and integration capabilities. Analysis of the holiday shopping season's challenges and strategies for brands to ensure seamless customer experiences.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we have a conversation with Cam McKenzie, VP of Commercial Operations at PacBio and a leader in the genomics and life sciences industry. McKenzie discusses the innovative transformation of PacBio's commercial operations under the guidance of CEO Christian Henry, focusing on overcoming challenges like siloed operations and minimal infrastructure through strategic Salesforce integration and omnichannel strategies.
We also delve into the potential for innovation at the intersection of technology and human collaboration. McKenzie emphasizes the importance of fostering a culture of continuous learning and adaptability to stay ahead in the rapidly evolving field of genomics.
Show Highlights:
Strategic transformation of PacBio's commercial operations, focusing on Salesforce integration and omnichannel strategies. Challenges faced by PacBio and the innovative solutions implemented. Insights into the complexities of PacBio's business model. The impact of technology in streamlining sales processes and improving customer interactions. Reflection on the importance of diverse perspectives and optimism for future innovation at the intersection of technology and human collaboration.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we discuss the dynamic world of e-commerce with industry leaders Peter Larsen from Amazon and Adriana Bourgoin from Salesforce Commerce Cloud. They share their unique insights into navigating the challenges of modern retail, focusing on direct-to-consumer strategies and the importance of a customer-centric approach. The conversation highlights the integration of Amazon's "Buy With Prime" feature, offering brands a powerful tool to enhance customer experiences and streamline inventory management.
Peter and Adriana discuss overcoming rising costs and platform changes, emphasizing the significance of leveraging Amazon's fulfillment network and strategic partnerships. Additionally, they explore leadership strategies to maintain high performance while managing stress, drawing lessons from Amazon's culture of innovation and resilience. Join us for a wealth of practical strategies and inspiring stories from two trailblazers in the digital marketplace.
Show Highlights:
Strategies for integrating "Buy With Prime" to enhance customer engagement and lifetime value. Challenges and solutions for direct-to-consumer brands in omnichannel retail. Importance of a unified inventory strategy leveraging Amazon's fulfillment network to optimize stock management. Leadership lessons on reducing stress and maintaining high performance through emotional intelligence and effective communication.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Learn more about Commerce Cloud Innovations go here: https://www.salesforce.com/commerce/innovations/
Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we sit down with Doriel Abrahams, the Principal Technologist at Forter, to explore the intricate world of fraud prevention and trust in digital commerce. Doriel shares his compelling journey from Tel Aviv to Brooklyn, detailing his transition from studying biology and neuroscience to becoming a leading figure in online fraud prevention & identity intelligence. The discussion highlights the critical role of trust as a currency in enhancing customer experiences and driving revenue growth, especially during the holiday shopping season and beyond.
Listeners will gain valuable insights into balancing loyalty programs with fraud strategies, the importance of seamless shipping and return policies, and the future of personalized shopping shaped by AI. Tune in for practical advice and expert perspectives on navigating the challenges of modern digital commerce.
Together, Forter and Salesforce have helped some of the worldâs largest enterprises mitigate risk while maximizing revenue and customer lifetime value. With Salesforce Commerce Cloud, merchants can seamlessly integrate Forterâs fraud prevention solution, instantly improving the accuracy of their fraud decisions. To learn more, visit forter.com/partners/salesforce/.
Looking to stay ahead in digital commerce? Join us at Forterâs 2024 IMPACT Conference on October 9th in NYC. Use code SFDC24IMPACT to register for free at forter.com/impact!
Plus, weâve partnered with Forter on their 2024 Trust Premium Report to explore how brand trust is shaping shopping behavior and driving revenue. Read the full report here.Show Highlights:
The significance of trust in digital commerce as a crucial element for enhancing customer experience and driving revenue. Strategies for balancing loyalty programs with fraud prevention. Addressing the challenges retailers face during the holiday season. Preparing for holiday shopping from a fraud prevention perspective. The role of AI and predictive analytics in shaping personalized shopping experiences and combating fraud. The partnership between Salesforce and Forter in offering fraud prevention solutions and improving merchant performance.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
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Join us in an exploration of the world of luxury e-commerce featuring Monica Villaquiran, Vice President of IT Infrastructure and Client Experience Innovation at Richemont Americas, and Kailin Noivo, President and Co-founder of Noibu. The discussion between Monica and Kailin covers the balance between specialization and creativity in retail technology, the role of boutique vendors, and the potential of VR, AR, and AI in enhancing customer engagement.
This episode emphasizes a problem-first approach to innovation. It explores frameworks for addressing business challenges, defining KPIs, and leveraging AI to transform customer feedback into actionable insights. Itâs an insightful discussion that bridges technical expertise with exceptional end-user experiences, setting new standards for luxury brands in the digital era.
Show Highlights:
Client-centric innovation blending technology and human touch across Richemont's 26 brands. Benefits of collaborating with boutique vendors for personalized relationships in retail technology. Problem-first approach to innovation, focusing on identifying business challenges before choosing technology solutions. Utilizing AI to transform customer feedback into actionable insights for luxury brands. Framework for defining KPIs and leveraging decision trees to address business issues.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we dive into the future of digital commerce with Kelly Thacker, CMO of Commerce Cloud at Salesforce. Kelly shares her journey and passion for e-commerce, emphasizing how Salesforce has been instrumental in helping businesses across various industries navigate the digital shift post-pandemic. She highlights innovative tools like Salesforce Checkout and AI and Data Cloud integration to enhance customer experiences. Kelly also discusses her side hustle, Banalco, a nonprofit supporting human trafficking survivors.
This episode offers valuable insights into the power of AI and data in revolutionizing the shopping experience, making it a must-listen for anyone looking to stay ahead in the digital commerce game.
Show Highlights:
The impact of the pandemic on digital strategies and how Salesforce has assisted non-traditional commerce sectors in establishing online presences. The importance of delivering seamless, hyper-personalized experiences across various touchpoints. Introduction of the innovative Salesforce Checkout feature and its applications in unconventional settings. The new pricing model of Salesforce making Data Cloud accessible to all customers and enhancing AI capabilities. Exploration of future AI applications in commerce, including autonomous agents and headless checkout experiences.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Join us for another fascinating episode of Salesforce Commerce Cloud Innovations as we explore the thrilling intersection of automotive and e-commerce. Our guest is Kent Packman, a Salesforce architect at Aston Martin and a true visionary in the industry. Kent's unique perspective, rooted in his love for all things automotive and tech, provides an insightful look into the challenges and opportunities of online automotive purchasing. From his favorite classic and current cars to his experiences at Dreamforce 2022, Kent's enlightening chat is sure to inspire!
Listen in as we discuss the three pillars of car buying that need to be addressed for a successful customer experience. We also delve into how to improve the car buying experience by bridging the digital and physical worlds and how discount codes could replace traditional haggling and negotiations.
Don't miss this riveting discussion about the future of the automotive industry and the exciting changes on the horizon. Tune in for a ride of a lifetime!
Show Highlights:
Kentâs vision for the future of online automotive purchasing and customer experience. The three crucial checkpoints for customer experience in car buying. Exploration of the concept of a digital-physical hybrid model for car buying, potentially ending the practice of haggling for prices. How technology, such as connected cars and services, can improve the customer experience in the automotive industry. The future of the automotive industry, the role of startups, and the changing nature of traditional dealership networks.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Learn more about Commerce Cloud Innovations go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the evolving landscape of B2B and B2G buying, the role of Salesforce Commerce Cloud, and the future of e-commerce adoption.
Technology and its effects on the future of business is a major focus of our conversation. We explore the rise of digital natives in leadership positions, new workplace security regulations, and how these are reshaping online transactions. Kim shares how Darley has leveraged tech-enabled digital experiences, editorial content, direct mail, and CRM to facilitate large, complex business transactions and deliver unparalleled customer experiences. This episode is a must-listen for anyone looking to understand how technology is revolutionizing business and the complexities of B2B and B2G buying.
Show Highlights:
Role of millennials in decision-making and the impact of inclusive innovation frameworks in businesses. Importance of Salesforce CRM and PIM in maintaining complex customer relationships, particularly when dealing with entities like the Department of Defense. Insight into the complexities of B2B and B2G buying experiences and the significance of native integrations and emotional facets of these transactions. The impact of technology in reshaping businesses, including the rise of digital natives in leadership roles, changes in workplace security regulations, and the role of marketing, branding, and public relations. Showcase of how Darley leverages a well-honed tech stack, digital experiences, editorial content, and CRM to facilitate large business transactions and deliver exceptional customer experiences. The importance of creating a diverse and inclusive workforce in data and technology fields and the need for ethical considerations in data usage and AI development.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Darley: Global Manufacturer & Distributor for Today's Heroes: https://www.darley.com/ Kimberly Brown | LinkedIn: https://www.linkedin.com/in/kim-weisensee-brown/***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we are joined by Carolyn Goncoe, Senior Director of Solution Engineering for Digital Commerce at Salesforce. Carolyn shares her story, from supporting ERP systems for state and local governments to leading the specialist B2C Commerce Cloud team at Salesforce. We explore the impact of social shopping platforms like TikTok on e-commerce, addressing initial skepticism from IT departments about cloud solutions and their evolving perceptions.
Carolyn also goes into the significance of composable commerce, emphasizing the necessity of an API-first, headless architecture for robust omnichannel experiences. The episode culminates with a discussion on the revolutionary role of predictive and generative AI in enhancing merchant efficiency and the emerging imperative for brands to optimize for GPT. Tune in for forward-thinking strategies that are shaping the future of digital commerce.
Show Highlights:
Evolution of e-commerce and the impact of cloud solutions on IT department perceptions. Role of social media platforms like TikTok in transforming shopping behaviors. Benefits and challenges of composable commerce and API-first, headless architecture. Salesforce's solutions for composable commerce, including pre-built vendor connections and managed runtime environment. Impact of predictive and generative AI on merchant efficiency and the need to optimize for GPT.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and unlock merchandiser capacity.
Learn more about Syntheum AI and how they aim to bring joy back to digital merchandising here - www.syntheum.ai.
Beyond tech, heâs the proud owner of Kushala Sip Coffee House, a community-centric business where he combines digital innovation with local impact. If you are looking for a place to grab coffee and meet people over small bites in metro Boston, try - www.kushalasip.coffee.
To contact Vinod Kumar, DM him on LinkedIn: https://www.linkedin.com/in/kvinod77/.
Show Highlights:
Introduction to the concept of "merchandising operations" or "MerchOps" and its significance post-COVID. The role of AI and algorithmic intelligence in transforming digital merchandising tasks. Best practices and pitfalls in optimizing digital merchandising strategies. The importance of integrating digital product managers to support merchandisers. Future trends in digital merchandising, including the shift towards more creative and collaborative tasks. Balancing automation with the human touch through data interpretation and leveraging customer feedback.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Headless e-commerce might be the future, and Colin Tracy from Black Rifle Coffee Company is here to tell you why. This episode features Colin Tracy, Director of Engineering at Black Rifle Coffee Company, who shares his pioneering journey from Shopify to a robust serverless and headless-first technology stack with Salesforce Commerce Cloud.
Explore the innovative shift to Commerce Cloud and Builderio CMS, which allowed Black Rifle Coffee's marketing and e-commerce teams to gain unprecedented independence. Colin dives into the benefits of a headless CMS setup, explaining how it offers an elegant, maintainable, and scalable solution compared to traditional templatized approaches.
Maximizing the capabilities of a fully headless, composable solution, Colin shares the advantages of adaptable deployments across web and mobile platforms. This episode is packed with insights into the flexibility of headless commerce, the power of Salesforce's ecosystem, and the future of technology in crafting personalized user experiences. Tune in to hear how a strong mission combined with cutting-edge tech can drive unprecedented success in the e-commerce landscape.
Show Highlights:
Insights into the unique founding of Black Rifle Coffee by a former Green Beret and its mission to serve veterans. Exploration of how moving to Commerce Cloud and Builderio CMS has reduced developer dependency, allowing marketing teams more autonomy. Discussion on the agility and scalability provided by a headless, composable solution, enhancing web and mobile application management. The role of AI in coding, testing, and the future potential of AI-driven development in e-commerce. The importance of accessibility and personalized experiences in e-commerce, facilitated by Commerce Cloud's capabilities.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ Register for the B2C Commerce Roadmap Webinar on August 21 at 1 pm ET: http://sfdc.co/B2Croadmap***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Join us as we explore the innovative landscape of AI-powered personalized search and product discovery with our guest, Paige Tyrell, Chief Growth Officer of Prefixbox. Paige shares her insights into the companyâs evolution from an autocomplete solution to a comprehensive search engine with advanced personalization features. We'll uncover the intricacies of vector search and its advantages, as well as the impact of GPT on search behaviors.
Discover how vector search and AI, including ChatGPT, are revolutionizing consumer experiences and retailer efficiencies. Learn how the interaction with search has shifted from simplistic keyword queries to more conversational and context-rich interactions. We also discuss the implications of these advancements for e-commerce and how retailers can better compete and cater to evolving customer expectations. Lastly, we delve into the ethical implications of AI and GPT in retail.
Listen in as we envision a future where AI makes travel planning and e-commerce a seamless, conversational experience.
Show Highlights:
How vector search and GPT are transforming search behaviors and improving product discovery. The impact of AI on consumer experiences, retailer efficiencies, and the future of e-commerce. Addressing bias, inclusivity, and the ethical implications of AI in the fashion and retail industries. Strategies like managing synonyms and blending vector and keyword search methodologies to enhance search effectiveness. Envisioning a seamless, conversational experience in travel planning and online shopping using AI tools like ChatGPT.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ Holiday Preparedness Guide co-authored with Paige and Nat: https://www.prefixbox.com/blog/boost-holiday-sales-smart-merchandising-analytics/ B2B & D2C Commerce, Payments and OMS Roadmap Webinar on August 8th at 11am ET: http://sfdc.co/B2Broadmap B2C Commerce Roadmap Webinar on August 21 at 1pm ET: http://sfdc.co/B2Croadmap***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we dive into the dynamic world of modern commerce with Kyle Montgomery, Head of Commerce at Astound Digital. Kyle shares his extensive experience, detailing how Astound Digital's 20-year partnership with Salesforce has been instrumental in pioneering the Storefront Reference Architecture (SFRA).
The episode explores the potential of composable commerce and generative AI, offering insights on whether long-standing Site Genesis users should transition to more modern platforms. Kyle also highlights the significance of accessible sandboxes for developers and the role of open-source projects in fostering community collaboration and innovation.
Tune in to learn how generative AI and tools like Salesforce's PWA kit are setting new standards for the future of retail.
Show Highlights:
Astound Digital's 20-year partnership with Salesforce and pioneering efforts in Storefront Reference Architecture (SFRA).
Insights into the Unofficial SFCC community and the OpenSFCC initiative.
Discussion on composable commerce benefits.
Examination of generative AI's role in modern commerce.
Practical advice on the costs and benefits of migrating to composable solutions.
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Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Join us as we welcome Adrian Corral, the business and technical product manager at Avalara, to discuss their Salesforce connectors and comprehensive tax solutions. Adrian also highlights the complexities of taxability across different industries and how Avalaraâs sophisticated tax engine simplifies these challenges. In this episode, we explore the future trends in composable architecture, particularly focusing on Salesforce and its compatibility with headless architecture. Learn about the advantages of using APIs over traditional SDKs and how KPIs drive executive buy-in for cutting-edge technologies.
We discuss the benefits of hybrid composable architecture and its competitive edge in hiring developers. Additionally, Adrian shares insights on AI-powered note-taking tools and their impact on enhancing user experiences. Tune in to gain a comprehensive understanding of Avalaraâs role in ensuring tax compliance and supporting the infrastructure of an effective e-commerce storefront.
Show Highlights:
Future trends in composable architecture and the advantages of using APIs over SDKs
Simplifying taxability complexities in industries like manufacturing with Avalara's sophisticated tax engine
Competitive edge of hybrid composable architecture and hiring Node.js developers
The role of KPIs in driving executive buy-in for new technologies
The potential of AI-powered note-taking tools to revolutionize user experiences and streamline tasks
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Learn more about Commerce Cloud Innovations here: https://www.salesforce.com/commerce/innovations/
Avalara AppExchange Listing: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMiPDUA1
B2B & D2C Commerce, Payments and OMS Roadmap Webinar on August 8th at 11am ET: http://sfdc.co/B2Broadmap
B2C Commerce Roadmap Webinar on August 21 at 1pm ET: http://sfdc.co/B2Croadmap
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect with customers.
With a common codebase as the cornerstone, we traverse the delicate balance between scalability and personalized experiences that cater to diverse consumer desires. Bettina elucidates the journey from high-pressure scenarios to remarkable success stories, emphasizing the indispensable role of a solid backend system, artificial intelligence, and the power of unwavering vendor relationships.
We explore the surprising parallels between conscious parenting and effective leadership and the potential role of generative AI like ChatGPT in shaping these aspects of our lives. We envision a digital future where ethics and innovation coexist, considering the creation of digital personas and the responsibilities we share in demystifying technology. Join us in this episode that promises to leave you with a fresh perspective on the intersection of technology, personal growth, and the ethical paths we pave toward the future.
Show Highlights:
Collaboration with Salesforce to enhance customer engagement and societal impact through innovative retail strategies.
The significance of scalable and adaptable e-commerce platforms for handling high-traffic product launches.
Personalization in digital shopping through robust content strategies and the potential role of an AI concierge to assist time-pressed shoppers.
The use of generative AI for parenting and leadership, offering neutral guidance and support in complex situations.
Ethical considerations in tech and the responsibility of the tech community to educate and guide the public through digital advancements.
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Join us as we welcome Pree and Sasha from Salesforce to explore the critical role of data in business operations, particularly within the Commerce Cloud. Pree emphasizes the strategic use of high-quality, actionable data to make informed decisions and enhance customer experiences. Meanwhile, Sasha shares her passion for crafting innovative solutions to complex problems. We also address the anxiety retailers often feel around data collection and underscore the importance of having a solid data strategy.
Listen in as we discuss the importance of connected data in maximizing the potential of Salesforce Commerce Cloud. Discover how Data Cloud for Commerce provides valuable insights by contextualizing data, enabling businesses to avoid costly inventory mistakes and deliver personalized experiences. We also stress the necessity of breaking down data silos to unlock the full potential of integrated data, leading to smarter decision-making and innovative solutions.
Show Highlights:
Importance of actionable, high-quality data in driving business growth and enhancing customer experiences.
Strategies for effective data utilization to make informed decisions and boost customer loyalty.
Innovative solutions to address retailer anxieties around data collection and management.
Benefits of seamless integration between inventory systems and marketing efforts to prevent customer frustration.
The power of Salesforce Commerce Cloud and Data Cloud for Commerce in breaking down data silos.
Role of AI in enhancing data insights, optimizing supply chains, and personalizing customer experiences.
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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What if your smartphone could not only enhance your shopping experience but also predict your needs before you even knew them? In this episode, we sit down with Helen Slaven, the Chief Revenue Officer at POQ, to explore the incredible impact of mobile apps and AI on the retail industry. With her journey starting at IBM, Helen offers a wealth of knowledge on the exponential growth of mobile technology and its critical role in e-commerce.
Discover the future of retail apps as Helen highlights the integration of Salesforce into mobile platforms, transforming them into powerful tools for customer engagement and retention. Learn how businesses can go beyond replicating e-commerce experiences by offering innovative functionalities like personal POS systems, geo-location prompts, and barcode scanners.
From AI-driven content creation to consumer-driven supply chains, this discussion uncovers how artificial intelligence is reshaping the retail landscape. Don't miss this insightful episode packed with expert knowledge on the future of mobile apps and the evolving dynamics of the retail industry.
Show Highlights:
The transformative impact of mobile technology on e-commerce and retail. Statistics on smartphone usage and the projected growth of the mobile app industry. Enhancing retail apps with Salesforce integration for personalized customer experiences. Innovative app functionalities like personal POS systems, geo-location prompts, and barcode scanners. The role of AI in content creation, personalization, and its integration with Salesforce's Einstein and Data Cloud. Evolving retail landscape: user-generated content, consumer-driven supply chains, and AI's potential in forecasting and sustainability.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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