Episodes
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In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life philosophy have shaped his professional triumphs. He shares insights into the thrill of launching an e-commerce platform for St. Jude's and discusses the power of AI in commerce, the importance of soft skills, and the innovative strategies for deploying sites on Commerce Cloud. Whether you're a developer, project manager, or simply curious about the future of commerce, this episode offers a wealth of knowledge and inspiration to navigate the ever-evolving world of e-commerce with success.
Show Highlights:
The role of personal interests and "superpowers" in Mark's professional success. Insights on rapid e-commerce development for St. Jude's and the thrill of launching innovative projects on Commerce Cloud. The importance of soft skills in tech, agency growth, and balancing technical expertise with leadership and communication. Approaches to deploying sites on Commerce Cloud, catering to B2C, B2B, and D2C business needs, and leveraging headless commerce. The transformative role of AI in commerce, enhancing capabilities for developers and project managers, and its application in real-world projects.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, host Joreal Whitfield chats with Vito Petruzzelli, Senior Risk Intelligence Analyst at Signifyd, about the evolving landscape of e-commerce fraud and the lessons learned from the recent holiday season. From tackling industrialized scams to unlocking opportunities with first-time buyers, they explore how businesses can stay ahead in an increasingly complex digital world.
Key Insights Include:
Learnings from Black Friday and Cyber Week trends Combating fraud while creating frictionless experiences for good buyers Tackling consumer abuse like returns fraud and triangulation schemes Tune in for actionable strategies and expert perspectives on protecting your business while driving fearless commerce in 2025 and beyondFollow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
1. Check out Signifyd's 2024 cyber week results: https://www.signifyd.com/globe/
2. Access the latest ecommerce data and benchmarks from Signifyd's vast merchant network: https://www.signifyd.com/ecommerce-data-reports-pulse/
3. Join Vito Petruzzelli, Senior Risk Analyst at Signifyd, for a weekly casual virtual chat where fraud leaders and aspiring fraud leaders come together to just vent, share and connect: https://www.addevent.com/event/jR23311900
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Episodes manquant?
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Liesl Walsh, a pioneer in digital retail transformation, explores the dynamic shifts in the shopping landscape, from fast fashion to immersive retail experiences. Drawing from her extensive experience with retail giants like Gap Inc. and Restoration Hardware, Liesl offers valuable perspectives into how e-commerce is redefining consumer habits, particularly for time-pressed parents.
The conversation examines the rapid rise of fast fashion brands like Shein and Temu, highlighting their innovative customer engagement tactics and the sustainability challenges they pose. Liesl also discusses the growing importance of personalization and technology in improving customer experiences.
Show Highlights:
Examination of fast fashion's impact on retail, focusing on companies like Shein and Temu, their business models, and sustainability concerns. How personalization and strategic notifications enhance customer experience in modern retail. Insight into immersive retail experiences and how these experiences transform shopping into an event. The role of technology and data in enhancing customer engagement and personalization in retail.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode of the Salesforce Commerce Innovations podcast, Joreal Whitfield interviews Vyara Ndejuru, VP of Marketing at Ascendis, to explore the intersection of strategy, design, and technology in driving innovation and growth. Vyara shares her journey from consumer marketing to B2B AI and highlights Ascendis' evolution from a strategy-focused consultancy to a multidisciplinary firm delivering transformative customer and employee experiences.
The conversation delves into how AI and composable commerce redefine workflows, the importance of aligning employee and customer experiences, and how partnerships like that with Salesforce enable Ascendis to address complex challenges for clients such as luxury wellness brand RennaĂŻ. Key themes include fostering trust, reducing time-to-value, and leveraging cutting-edge technologies to unlock business growth.
Show Highlights:
Ascendisâ evolution from a strategy consultancy to a strategy, design, and technology powerhouse. The importance of client-centric design and user research in driving business growth. The impact of AI and Progressive Web Apps on modern commerce and digital experiences. The strategic partnership between Ascendis and Salesforce. The role of technology in improving employee experiences to ensure superior customer service. Future commerce innovations, including the adoption of composable technologies and the significance of building advisor networks for entrepreneurs.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Rich Lyons, founder of Lyons Consulting Group, shares his story of joining the e-commerce industry. He discusses the importance of strategic partnerships, recounting his collaboration with Demandware, now Salesforce Commerce Cloud, and its impact on e-commerce implementations. The conversation covers the significance of company culture, customer-centric strategies, and the balance between innovation and tradition in online business.
Rich also delves into the design versus functionality debate in e-commerce platforms and the evolving role of technology, such as AI, in enhancing customer experiences. The episode offers valuable lessons on navigating growth, acquisitions, and maintaining a strong company ethos in a competitive market.
Show Highlights:
The evolution of e-commerce and his role in the growth of Demandware, now Salesforce Commerce Cloud. Strategic alliances and the importance of shared success models in the tech industry. Exploration of company culture and customer-centric strategies, emphasizing the value of customer relationships over contractual disputes. Discussion on balancing design and functionality in e-commerce platforms to enhance conversion rates. Composable vs. all-in-one commerce solutions and their impact on customer experience. The role of AI and technology in transforming customer experiences in the e-commerce landscape. Reflections on industry consolidation, acquisitions, and maintaining company ethos during market changes.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we discuss the future of commerce with Rob Smith, Global VP of Technology at OSF Digital. The episode examines the groundbreaking AgentForce platform, highlighting its use of generative AI-powered autonomous agents that redefine customer engagement and service delivery. Discussions extend to the broader implications of AI adoption, emphasizing trust and security with Salesforce's Trust Layer and the critical role of early adoption for competitive advantage.
We also examine the future of e-commerce, exploring the impact of AI, the rise of social commerce, and shifting consumer behaviors post-COVID. This episode shows how AI is reshaping the e-commerce landscape, promising enhanced productivity and service experiences.
Show Highlights:
In-depth discussion on AgentForce, a Salesforce tool using generative AI for autonomous customer service agents. Examination of the potential of AI in enhancing customer service experiences and productivity. AI adoption challenges and the importance of trust and security in digital interactions. The future of AI in e-commerce, including the impact of social commerce and conversational AI. Analysis of post-COVID consumer behavior shifts and the growing role of social platforms in shopping habits. Reflections on the necessity for businesses to adapt to AI advancements to maintain a competitive edge.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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We explore the role of AI in commerce with Nicholas Teodori, a product manager at Commerce Cloud, and Fatemeh Khatibloo, Salesforce's Director of Responsible AI and Tech. They discuss the ethical integration of AI, emphasizing how digital personal assistants can be tailored to individual needs while navigating corporate algorithms. The conversation highlights the importance of AI agents in augmenting human roles, allowing workers to focus on meaningful tasks and enhancing productivity.
By exploring principles such as accuracy, safety, honesty, empowerment, and sustainability, the episode provides insights into deploying responsible AI solutions aligned with brand values. Looking to the future, Fatemeh and Nick envision AI assistants revolutionizing shopping experiences, emphasizing the need for equitable and responsible AI-driven solutions as the digital marketplace evolves.
Show Highlights:
Exploration of AI's role in augmenting human tasks. Emphasis on responsible generative AI. Examination of AI's potential in digital shopping experiences. Insight into future AI assistant capabilities. Challenges and strategies in integrating ethical AI practices into product development and overcoming biases in AI models. Innovative AI solutions for modern markets.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we delve into the journey of Tracie Pruden, the visionary CIO of Advanced Turf Solutions, as she revolutionizes the green industry through technology. With a background as a Salesforce consultant, Tracie has spearheaded the digital transformation at Advanced Turf, implementing Salesforce CRM, expanding into Marketing Cloud, and launching successful e-commerce platforms. We explore the challenges and triumphs of transitioning from B2B to D2C sales, particularly during the surge in DIY lawn care amid COVID-19.
Tracie shares insights into the unique B2B sales environment, emphasizing the crucial role of knowledgeable sales consultants and the strategic use of technology to enhance customer relationships and service. As the company plans to expand its fulfillment capabilities across 30 locations, Tracie discusses the innovative strategies driving growth and the exciting future of Advanced Turf Solutions.
Show Highlights:
Implementation of Salesforce CRM and expansion into Marketing Cloud. Launch of a direct-to-consumer (D2C) e-commerce platform. Challenges and strategies in launching both B2B and D2C e-commerce platforms. Future expansion plans for fulfillment across 30 locations. Leveraging a small team of agents to enhance customer service and manage growth.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Would you like to be on the podcast or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination.
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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For this episode of the Salesforce Commerce Innovations Podcast, Joreal Whitfield welcomes Phil Eatman from TradeCentric. They dive into the transformative role of e-procurement integration and connected commerce in the B2B landscape, touching on:
Show Highlights:
Career Background: Philâs journey from SaaS sales to digital commerce with TradeCentric. TradeCentricâs Role: An overview of how TradeCentric connects suppliers directly with procurement platforms, facilitating streamlined and efficient purchasing processes for B2B organizations. Salesforce and TradeCentric Partnership: The impact of TradeCentricâs integration solutions, like punch-out, purchase order, and invoice capabilities, on Salesforce Commerce Cloud customersâunlocking revenue, improving operational efficiency, and meeting the needs of large-scale buyers. Industry Trends: Key factors driving e-procurement growth, including digital transformation, rising expectations of digital-native buyers, and the role of AI in customizing and simplifying B2B purchasing experiences. Success Stories: A deep dive into how MillerKnoll leverages e-procurement with TradeCentric to grow its reach within large organizations.Listeners will gain insight into strategic approaches for B2B connected commerce implementations and an exciting look at the future of B2B commerce, enriched by insights from TradeCentricâs recent white paper on procurement integration.
Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
Learn more about best practices for Punchout with our joint whitepaper here: https://invite.salesforce.com/b2bpunchoutwithtradecentricebo
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures and data integration.
As B2B marketplaces mature, Steve highlights the potential of retail media as a revenue channel and the comprehensive solutions offered by Salesforce. This episode is a must-listen for businesses aiming to capitalize on opportunities within the B2B market and navigate the complexities of digital commerce.
Show Highlights:
Creation of Amazon-like platforms to capture new client segments in the B2B marketplace. Importance of data-driven strategies and AI in unlocking new revenue streams. Tools like Miracle and Salesforce streamline supplier onboarding and automate processes for international use cases. Discussion on payment structures, data management, and setting strategic commission rates for B2B marketplaces. Exploration of retail media as a revenue channel and the potential of AI and marketplace agents.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we explore how Salesforce is pioneering seamless and scalable online shopping experiences, particularly during the critical holiday season, with guest Eric Lessard. Key themes of the episode include the role of predictive and generative AI in enhancing personalization, boosting conversion rates, and ensuring flawless performance, with case studies like Duluth Trading Company's transition to a headless, composable storefront.
We also discuss the importance of building trust and maintaining robust customer relationships, with AI-driven semantic search and API-first strategies playing pivotal roles in preparing for peak shopping times like Cyber Week.
This episode underscores the essential need for reliable and innovative platforms to drive growth and loyalty in today's digital shopping landscape.
Show Highlights:
The importance of building and maintaining customer relationships beyond peak shopping periods like Cyber Week. Examination of API-first approaches in e-commerce, focusing on flexibility and integration capabilities. Analysis of the holiday shopping season's challenges and strategies for brands to ensure seamless customer experiences.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we have a conversation with Cam McKenzie, VP of Commercial Operations at PacBio and a leader in the genomics and life sciences industry. McKenzie discusses the innovative transformation of PacBio's commercial operations under the guidance of CEO Christian Henry, focusing on overcoming challenges like siloed operations and minimal infrastructure through strategic Salesforce integration and omnichannel strategies.
We also delve into the potential for innovation at the intersection of technology and human collaboration. McKenzie emphasizes the importance of fostering a culture of continuous learning and adaptability to stay ahead in the rapidly evolving field of genomics.
Show Highlights:
Strategic transformation of PacBio's commercial operations, focusing on Salesforce integration and omnichannel strategies. Challenges faced by PacBio and the innovative solutions implemented. Insights into the complexities of PacBio's business model. The impact of technology in streamlining sales processes and improving customer interactions. Reflection on the importance of diverse perspectives and optimism for future innovation at the intersection of technology and human collaboration.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we discuss the dynamic world of e-commerce with industry leaders Peter Larsen from Amazon and Adriana Bourgoin from Salesforce Commerce Cloud. They share their unique insights into navigating the challenges of modern retail, focusing on direct-to-consumer strategies and the importance of a customer-centric approach. The conversation highlights the integration of Amazon's "Buy With Prime" feature, offering brands a powerful tool to enhance customer experiences and streamline inventory management.
Peter and Adriana discuss overcoming rising costs and platform changes, emphasizing the significance of leveraging Amazon's fulfillment network and strategic partnerships. Additionally, they explore leadership strategies to maintain high performance while managing stress, drawing lessons from Amazon's culture of innovation and resilience. Join us for a wealth of practical strategies and inspiring stories from two trailblazers in the digital marketplace.
Show Highlights:
Strategies for integrating "Buy With Prime" to enhance customer engagement and lifetime value. Challenges and solutions for direct-to-consumer brands in omnichannel retail. Importance of a unified inventory strategy leveraging Amazon's fulfillment network to optimize stock management. Leadership lessons on reducing stress and maintaining high performance through emotional intelligence and effective communication.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Learn more about Commerce Cloud Innovations go here: https://www.salesforce.com/commerce/innovations/
Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we sit down with Doriel Abrahams, the Principal Technologist at Forter, to explore the intricate world of fraud prevention and trust in digital commerce. Doriel shares his compelling journey from Tel Aviv to Brooklyn, detailing his transition from studying biology and neuroscience to becoming a leading figure in online fraud prevention & identity intelligence. The discussion highlights the critical role of trust as a currency in enhancing customer experiences and driving revenue growth, especially during the holiday shopping season and beyond.
Listeners will gain valuable insights into balancing loyalty programs with fraud strategies, the importance of seamless shipping and return policies, and the future of personalized shopping shaped by AI. Tune in for practical advice and expert perspectives on navigating the challenges of modern digital commerce.
Together, Forter and Salesforce have helped some of the worldâs largest enterprises mitigate risk while maximizing revenue and customer lifetime value. With Salesforce Commerce Cloud, merchants can seamlessly integrate Forterâs fraud prevention solution, instantly improving the accuracy of their fraud decisions. To learn more, visit forter.com/partners/salesforce/.
Looking to stay ahead in digital commerce? Join us at Forterâs 2024 IMPACT Conference on October 9th in NYC. Use code SFDC24IMPACT to register for free at forter.com/impact!
Plus, weâve partnered with Forter on their 2024 Trust Premium Report to explore how brand trust is shaping shopping behavior and driving revenue. Read the full report here.Show Highlights:
The significance of trust in digital commerce as a crucial element for enhancing customer experience and driving revenue. Strategies for balancing loyalty programs with fraud prevention. Addressing the challenges retailers face during the holiday season. Preparing for holiday shopping from a fraud prevention perspective. The role of AI and predictive analytics in shaping personalized shopping experiences and combating fraud. The partnership between Salesforce and Forter in offering fraud prevention solutions and improving merchant performance.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
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Join us in an exploration of the world of luxury e-commerce featuring Monica Villaquiran, Vice President of IT Infrastructure and Client Experience Innovation at Richemont Americas, and Kailin Noivo, President and Co-founder of Noibu. The discussion between Monica and Kailin covers the balance between specialization and creativity in retail technology, the role of boutique vendors, and the potential of VR, AR, and AI in enhancing customer engagement.
This episode emphasizes a problem-first approach to innovation. It explores frameworks for addressing business challenges, defining KPIs, and leveraging AI to transform customer feedback into actionable insights. Itâs an insightful discussion that bridges technical expertise with exceptional end-user experiences, setting new standards for luxury brands in the digital era.
Show Highlights:
Client-centric innovation blending technology and human touch across Richemont's 26 brands. Benefits of collaborating with boutique vendors for personalized relationships in retail technology. Problem-first approach to innovation, focusing on identifying business challenges before choosing technology solutions. Utilizing AI to transform customer feedback into actionable insights for luxury brands. Framework for defining KPIs and leveraging decision trees to address business issues.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we dive into the future of digital commerce with Kelly Thacker, CMO of Commerce Cloud at Salesforce. Kelly shares her journey and passion for e-commerce, emphasizing how Salesforce has been instrumental in helping businesses across various industries navigate the digital shift post-pandemic. She highlights innovative tools like Salesforce Checkout and AI and Data Cloud integration to enhance customer experiences. Kelly also discusses her side hustle, Banalco, a nonprofit supporting human trafficking survivors.
This episode offers valuable insights into the power of AI and data in revolutionizing the shopping experience, making it a must-listen for anyone looking to stay ahead in the digital commerce game.
Show Highlights:
The impact of the pandemic on digital strategies and how Salesforce has assisted non-traditional commerce sectors in establishing online presences. The importance of delivering seamless, hyper-personalized experiences across various touchpoints. Introduction of the innovative Salesforce Checkout feature and its applications in unconventional settings. The new pricing model of Salesforce making Data Cloud accessible to all customers and enhancing AI capabilities. Exploration of future AI applications in commerce, including autonomous agents and headless checkout experiences.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Join us for another fascinating episode of Salesforce Commerce Cloud Innovations as we explore the thrilling intersection of automotive and e-commerce. Our guest is Kent Packman, a Salesforce architect at Aston Martin and a true visionary in the industry. Kent's unique perspective, rooted in his love for all things automotive and tech, provides an insightful look into the challenges and opportunities of online automotive purchasing. From his favorite classic and current cars to his experiences at Dreamforce 2022, Kent's enlightening chat is sure to inspire!
Listen in as we discuss the three pillars of car buying that need to be addressed for a successful customer experience. We also delve into how to improve the car buying experience by bridging the digital and physical worlds and how discount codes could replace traditional haggling and negotiations.
Don't miss this riveting discussion about the future of the automotive industry and the exciting changes on the horizon. Tune in for a ride of a lifetime!
Show Highlights:
Kentâs vision for the future of online automotive purchasing and customer experience. The three crucial checkpoints for customer experience in car buying. Exploration of the concept of a digital-physical hybrid model for car buying, potentially ending the practice of haggling for prices. How technology, such as connected cars and services, can improve the customer experience in the automotive industry. The future of the automotive industry, the role of startups, and the changing nature of traditional dealership networks.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Learn more about Commerce Cloud Innovations go here: https://www.salesforce.com/commerce/innovations/
Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the evolving landscape of B2B and B2G buying, the role of Salesforce Commerce Cloud, and the future of e-commerce adoption.
Technology and its effects on the future of business is a major focus of our conversation. We explore the rise of digital natives in leadership positions, new workplace security regulations, and how these are reshaping online transactions. Kim shares how Darley has leveraged tech-enabled digital experiences, editorial content, direct mail, and CRM to facilitate large, complex business transactions and deliver unparalleled customer experiences. This episode is a must-listen for anyone looking to understand how technology is revolutionizing business and the complexities of B2B and B2G buying.
Show Highlights:
Role of millennials in decision-making and the impact of inclusive innovation frameworks in businesses. Importance of Salesforce CRM and PIM in maintaining complex customer relationships, particularly when dealing with entities like the Department of Defense. Insight into the complexities of B2B and B2G buying experiences and the significance of native integrations and emotional facets of these transactions. The impact of technology in reshaping businesses, including the rise of digital natives in leadership roles, changes in workplace security regulations, and the role of marketing, branding, and public relations. Showcase of how Darley leverages a well-honed tech stack, digital experiences, editorial content, and CRM to facilitate large business transactions and deliver exceptional customer experiences. The importance of creating a diverse and inclusive workforce in data and technology fields and the need for ethical considerations in data usage and AI development.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Darley: Global Manufacturer & Distributor for Today's Heroes: https://www.darley.com/ Kimberly Brown | LinkedIn: https://www.linkedin.com/in/kim-weisensee-brown/***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we are joined by Carolyn Goncoe, Senior Director of Solution Engineering for Digital Commerce at Salesforce. Carolyn shares her story, from supporting ERP systems for state and local governments to leading the specialist B2C Commerce Cloud team at Salesforce. We explore the impact of social shopping platforms like TikTok on e-commerce, addressing initial skepticism from IT departments about cloud solutions and their evolving perceptions.
Carolyn also goes into the significance of composable commerce, emphasizing the necessity of an API-first, headless architecture for robust omnichannel experiences. The episode culminates with a discussion on the revolutionary role of predictive and generative AI in enhancing merchant efficiency and the emerging imperative for brands to optimize for GPT. Tune in for forward-thinking strategies that are shaping the future of digital commerce.
Show Highlights:
Evolution of e-commerce and the impact of cloud solutions on IT department perceptions. Role of social media platforms like TikTok in transforming shopping behaviors. Benefits and challenges of composable commerce and API-first, headless architecture. Salesforce's solutions for composable commerce, including pre-built vendor connections and managed runtime environment. Impact of predictive and generative AI on merchant efficiency and the need to optimize for GPT.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and unlock merchandiser capacity.
Learn more about Syntheum AI and how they aim to bring joy back to digital merchandising here - www.syntheum.ai.
Beyond tech, heâs the proud owner of Kushala Sip Coffee House, a community-centric business where he combines digital innovation with local impact. If you are looking for a place to grab coffee and meet people over small bites in metro Boston, try - www.kushalasip.coffee.
To contact Vinod Kumar, DM him on LinkedIn: https://www.linkedin.com/in/kvinod77/.
Show Highlights:
Introduction to the concept of "merchandising operations" or "MerchOps" and its significance post-COVID. The role of AI and algorithmic intelligence in transforming digital merchandising tasks. Best practices and pitfalls in optimizing digital merchandising strategies. The importance of integrating digital product managers to support merchandisers. Future trends in digital merchandising, including the shift towards more creative and collaborative tasks. Balancing automation with the human touch through data interpretation and leveraging customer feedback.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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