Episodes
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This week on the Scale Your Sales Podcast, Janice B Gordon presents a special Christmas edition packed with reflections, insights, and festive cheer to wrap up an incredible year in sales!
Welcome to the festive edition of the Scale Your Sales podcast, hosted by customer growth expert and RevTech strategist Janice B Gordon. Ranked among the top 10 sales podcasts, this special episode reflects on 2024's biggest trends in B2B sales.
We discuss the rise of customer-centric strategies, the role of AI and technology in boosting efficiency, and how diversity drives innovation and success. Discover how these shifts are shaping a more productive and innovative 2025.
Packed with actionable insights, this episode is your guide to thriving in the evolving sales landscape. Tune in now and get ready for the year ahead!
Timestamps:
00:00 Empathy and EQ crucial for sales success.
03:35 Shift from tech-driven to data-driven strategies.
09:35 Discussing customer retention, revenue growth themes, 2024.
11:31 Great recovery and diverse leadership drive success.
15:35 Data-driven decisions enhance sales team productivity.
19:35 AI in sales: episodes explore innovation, leadership.
23:13 Customer-centric, data-driven sales strategies for 2024.
27:15 AI enhances customer-centric, data-driven revenue strategies.
29:46 Share podcast, leave reviews, embrace 2025 goals.
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Celeste Bayles.
Celeste is a dynamic sales operations leader known for transforming revenue organizations and expertly integrating sales teamâs post-acquisition. With expertise in CRM and AI-powered sales optimization, she enhances seller efficiency and focuses teams on high-value opportunities, driving seamless transitions and sustainable growth across complex, multi-platform environments.
In todayâs episode of Scale Your Sales podcast, Celeste shares valuable insights into building strong cross-departmental relationships and crafting tailored sales messages for specific roles. She emphasizes the importance of active listening, understanding client challenges, and simplifying the buying process to drive success. Drawing from her experience with company acquisitions, Celeste offers practical advice on integrating technology and maintaining a positive outlook during periods of change.
Welcome to Scale Your Sales Podcast, Celeste Bayles.
Timestamps:
00:00 Navigating Company Acquisitions
05:57 Employers using STAR method improves interview clarity.
09:07 Assessing adaptability and problem-solving in sales candidates.
11:11 Ask questions, listen, be authentic in sales.
15:42 Guide inexperienced buyers to achieve goals collaboratively.
17:40 Employee experiences excitement and uncertainty post-acquisition.
23:12 Continuously evaluate and adapt to sales needs.
24:30 Sales enablement: training, RFP assistance, data-driven insights.
29:28 Evaluate company strengths; avoid unnecessary technology debt.
31:49 Encourages self-belief and celebrates everyday heroism.
https://www.linkedin.com/in/celesteyarbrough/
https://www.instagram.com/celestebayles/
https://x.com/celesteyarbro
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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Episodes manquant?
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In this weeksâ Scale Your Sales Podcast episode, my guest is Sharon D Smith.
Sharon is a commercial director with a powerful track record in driving strategic sales and operational growth. She specializes in accelerating revenue through innovative go to market strategies and a customer first approach. She focuses on aligning team performance with customer needs and has proven this as invaluable in todayâs competitive landscape.
In todayâs episode of Scale Your Sales podcast, shares her journey as a black female leader navigating the challenges of visibility and representation in the commercial world. We discuss her innovative go-to-market strategies, customer-first approach, and dedication to fostering diverse, inclusive teams. Sharon's insights highlight the value of empathy, problem-solving, and balancing efficiency with personal responsibilities, offering actionable strategies for sales professionals aiming to excel.
Welcome to Scale Your Sales Podcast, Sharon D Smith.
Timestamps:
00:00 Challenges of black women leadership in business.
04:28 Diversity in leadership brings innovative solutions.
06:55 Diverse experiences enhance effectiveness and differentiation.
12:31 Creating workplace diversity in sales is challenging.
15:23 Focus on skills, not job titles, for careers.
19:46 Job satisfaction: family feeling, no promotion desire.
22:13 Recognized problem-solver, collaborative, career-driven.
23:51 Identified problems, provided solutions, exceeded expectations.
27:33 Diverse skills in sales team bring success.
30:53 Sales assessments create clarity for predictive forecasts.
33:30 Leaders provide vision, not trauma, for transformation.
https://www.linkedin.com/in/sharon-d-smith-24609331/
https://x.com/Sharon_sm1th
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Stephanie Neale.
Stephanie Neale is CEO at Blind Zebra, helping B2B sales teams simplify selling through their Sales Operating System, BZSOSâą. She lives in Indianapolis with her husband, whoâs also her business partner, their five kids (combined), and a Doodle they sometimes claim.
In todayâs episode of Scale Your Sales podcast, Stephanie shares her journey from accidental salesperson to accomplished sales leader, guided by authenticity and principles like intention, abundance, and detachment from outcomes. We explore the importance of a structured sales process, the evolving role of women in sales, and the impact of diversity in teams. Honoring her mentor Laurie Grass, Stephanie emphasizes leaving a lasting positive impact on customer experience.
Welcome to Scale Your Sales Podcast, Stephanie Neale.
Timestamps:
00:00 Authentic sales focus on customer needs.
06:25 Podcast focuses on diverse, global perspectives and experiences.
08:26 Increasing female representation in B2B buying industry.
12:22 Sales hesitance due to perceived professional aggressiveness.
14:35 Identify obstacles; discuss red flags collaboratively.
18:44 Clear, named sales process ensures efficient scaling.
23:49 Mentor inspired career growth and lasting impact.
24:55 Laurie's legacy influences women in sales globally.
https://www.linkedin.com/in/stephaniesummersthompson/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Charlene Li.
Charlene Li is an expert on disruptive transformation strategy and leader and the NYTimes bestselling author of six books. She is working on her 7th book âWinning with Generative AIâ. Charlene is graduate of Harvard College and Harvard Business School and was named one of the most creative people in business by Fast Company.
In todayâs episode of Scale Your Sales podcast, Charlene explores the evolving intersection of technology and leadership, emphasizing the centrality of people and relationships over tools. She shares insights on leveraging AI in sales to balance automation with humanity, build trust through deeper customer understanding, and empower sales teams by eliminating routine tasks. The discussion includes overcoming AI-related fears, implementing responsible governance, and maximizing the potential of both people and technology.
Welcome to Scale Your Sales Podcast, Charlene Li.
Timestamps:
00:00 AI, sales challenges, leadership.
03:42 Building trust in AI requires transparency and respect.
08:11 Balancing FOMO and caution requires structured governance.
12:32 Scaffolding in sales: support, efficiency, human oversight.
13:48 Use AI to analyse organizational feedback efficiently.
17:47 Can AI enhance existing strategies effectively?
20:01 AI streamlines content creation for sales presentation.
25:53 Maximizing potential despite limitations, empowering individuals.
26:54 Shares wisdom on maximizing potential.
https://linkedin.com/in/charleneli
https://instagram.com/charleneli
https://twitter.com/charleneli
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Caroline Holt.
Caroline is a self-described âsales nerdâ. Early on in her career as a BDR then AE, she learned everything to become a quota crusher on the job through some raw talent and grit, and obsessive focus on process. Since 2008, she has founded and run Toying with This Idea, a consulting business specializing in increasing sales effectiveness, around the talent, tools, and technology and touchpoints across the sales process.
In todayâs episode of Scale Your Sales podcast, Caroline shares insights from her extensive career, highlighting the pitfalls of traditional onboarding and the risks of relying on past performance when hiring. She introduces the concept of "coaching debt," emphasizing the importance of continuous skill development and personalized training programs. Together, they explore strategies to optimize sales team efficiency, align hiring decisions with customer satisfaction, and ensure long-term success through structured onboarding.
Welcome to Scale Your Sales Podcast, Caroline Holt.
Timestamps:
00:00 Hiring right people requires more than past performance.
05:00 Understanding sales processes critical for successful onboarding.
08:53 Critical onboarding skills prevent "coaching debt" assumptions.
12:56 Sales enablement bridges skills gaps for success.
13:59 Identify competencies essential for hiring and development.
17:16 Individual-focused coaching accelerates onboarding success.
21:48 Sales focus too short-term, limits long-term growth.
24:59 Scaling back harms customer engagement and satisfaction.
27:28 Late reader seeks fictional escape on island.
https://www.linkedin.com/in/carolineholt/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Cliff Simon.
Cliff is the CRO of Carabiner Group: a part of SBI Growth, and advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. He is an active leader in multiple GTM communities. He has anchored GTM teams in SaaS and Service industries including consulting, network & communications, software, e-commerce, and supply chain. Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot.
In todayâs episode of Scale Your Sales podcast, Cliff emphasizes the importance of early customer value communication and reducing friction for better decision-making. Discussing the critical role of aligning people, processes, and technology to optimize revenue operations in the B2B sales environment. Together, exploring customer-centric strategies that can transform sales approaches in todayâs dynamic landscape.
Welcome to Scale Your Sales Podcast, Cliff Simon.
Timestamps:
00:00 Align people, processes, tech for effective B2B sales.
06:18 He starts tomorrow; I'm confident he's perfect.
08:57 Understanding curiosity and intrinsic motivation fosters alignment.
10:33 Identify intrinsic motivations for behavioural change.
13:40 Focus on aligning with customer-perceived value.
17:13 Adapting strategies for evolving millennial buying behaviours.
20:46 Knowledge isn't effectively documented or distributed.
24:15 Water collection is crucial for island survival.
https://carabinergroup.com/wp-content/uploads/2023/05/Carabiner-Group-Pavilion-Bringing-Revenue-Operations-to-Life-in-Your-Organization-1.pdf
https://www.linkedin.com/in/cliff-simon/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Laura Wheeler.
Having built & lead teams across GTM: sales, operations and enablement, Laura is taking her 16 years of expertise from Tableau & Spekit to early-stage founders. She is COO and co-founder of RVNU (are-vee-in-you) with a company mission to democratize GTM expertise to more founders, improving survival past $20M in ARR.
In todayâs episode of Scale Your Sales podcast, Laura Wheeler offers expert insights into proving ROI before going to market and the challenges companies face when scaling without validating product value. We explore the concept of "go-to-market debt," KPI implementation, and the balance between self-service and sales-led strategies to ensure product-market fit. Laura also highlights the future of sales teams, focusing on smaller, more customer-centric approaches.
Welcome to Scale Your Sales Podcast, Laura Wheeler.
Timestamps:
00:00 Go-to-market debt: Inefficiencies from premature scaling.
04:00 Revenue growth was unsustainable; layoffs ensued.
08:16 Focus on ICP value to prevent churn.
11:04 Balancing sales and self-serve in go-to-market.
13:28 Prioritize mission over accommodating large customersâ demands.
17:34 Identify, nurture future customers for sustainable growth.
19:59 Evangelizing product and retaining or re-onboarding customers.
23:43 Early startups underutilize comprehensive role mapping.
29:04 Balancing startup demands with personal life responsibilities.
30:57 Dolly Parton: advocate, unique, entrepreneur, admired shero.
https://www.linkedin.com/in/wheels-revops/
https://www.instagram.com/rvnu.labs/
https://rvnu.co/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Amelia Taylor.
Amelia Taylor, Founder of The Revenue Table, drives revenue growth through strategic partnerships and trusted relationships. She leads with a rebellious, EQ-led mindset, activating growth initiatives and executing big ideas. Amelia excels in executive communication and leveraging a Nearbound approach to meet buyers where they engage, most.
In todayâs episode of Scale Your Sales podcast, Amelia shares her transition from traditional employment to entrepreneurship, challenging established norms with an EQ-driven approach. She highlights the power of leveraging online communities to engage buyers authentically and build trusted relationships that drive revenue growth. Amelia discusses how AI is impacting emotional connections in sales, emphasizing the value of personalized engagement over mass outreach. She also offers strategies for navigating generational communication and creating impactful client interactions.
Welcome to Scale Your Sales Podcast, Amelia Taylor.
Timestamps:
00:00 The Power of EQ and Authentic Networking
05:47 Community enables sales through partnership and collaboration.
06:38 Leveraging EQ over IQ enhances professional effectiveness.
10:30 Networking involves understanding people beyond their titles.
14:25 Learned sales by asking for constructive feedback.
16:38 Teaching sales EQ for more personalized engagement.
21:27 Understanding AI's impact requires adaptive sales leadership.
23:48 Outsource experts to improve multi-generational communication.
27:57 Grateful for being a present mother.
29:49 Embrace authenticity and focus on strengths.
https://www.amazon.com/Heels-Deals-Dominating-Business-Business/dp/1953315186
https://www.linkedin.com/in/tayloramelia/
https://www.instagram.com/amelia_a_taylor/
https://x.com/theameliataylor
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Richard Harris.
Richard Harris, Author the Sellerâs Journey, teaching sales reps how to earn the right to ask questions, which questions to ask and when.
In todayâs episode of Scale Your Sales podcast, Richard discusses the evolving sales landscape, focusing on essential skills like coachability, teamwork, and handling disagreements. He shares innovative interview techniques and challenges assumptions about sales roles, highlighting how introverts often excel. They also explore the impact of AI on sales education and the ongoing importance of human interaction.
Welcome to Scale Your Sales Podcast, Richard Harris.
Timestamps:
00:00 AI accelerates sales and product knowledge education.
06:12 AI supplements training; human connection remains essential.
08:00 Success relies on mindset, coachability, and implicit skills.
11:14 Learning effective sales techniques through interview questions.
15:55 Bottom performers extroverted; top performers introverted.
18:37 Handling objections through professional disagreements and coachability.
22:35 Buyerâs experience navigates a seller's journey.
25:05 People now comfortably make large online purchases.
28:25 Identify sceptics to improve client experience.
30:37 Activating LinkedIn notifications to follow updates.
https://a.co/d/0tXmlWl
https://www.linkedin.com/in/rharris415/
https://www.instagram.com/rharris415/
https://x.com/rharris415
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Emma Lo
Emma is a revenue and customer experience leader with over 13 years in tech and e-commerce, driving $35MM in revenue. She specializes in driving customer success and revenue growth for SaaS startups, boosting customer retention. Currently, she is running Canadaâs Customer Success community called CS in Focus. Her expertise aligns with our focus on accelerating sales and achieving outstanding customer outcomes.
In todayâs episode of Scale Your Sales podcast, we have an insightful conversation with Emma Lo, where she has driven $35 million in revenue. She shares her career journey from cancer research to customer success. In this episode, we explore the evolving landscape of customer success, including the role of AI, digital touchpoints, customer advisory boards, and the importance of aligning customer goals with business strategies. Emma also highlights the pursuit of personalized customer experiences at scale.
Welcome to Scale Your Sales Podcast, Emma Lo.
Timestamps:
00:00 Advancing Customer Success and Leveraging AI in Sales
04:24 AI bots are increasingly integrated in SaaS tools.
07:32 Effective data management is crucial in digital CS.
11:44 Lacking detailed attendee insights at major event.
14:50 Customer-focused advisory board ensures joint success.
19:40 Customer involvement crucial for innovation and creation.
20:52 CSM Focus: Canadian nonprofit community supporting customer success.
25:19 Expert knowledge shared on CS advancements and goals.
https://www.linkedin.com/in/emma-lo/
https://www.instagram.com/csinfocus/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Pam Didner.
Pam is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. She has also written five business booksâ The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals.
In this episode of Scale Your Sales podcast, we explore the evolving world of sales, marketing, and AI with Pam Didner. She shares insights on transforming sales teams, the shifting buyerâs journey, and the critical role of digital marketing. Drawing from her latest books on AI, she offers practical strategies for integrating AI into sales and marketing and emphasizes the importance of understanding buyers and aligning teams.
Welcome to Scale Your Sales Podcast, Pam Didner.
Timestamps:
00:00 Discusses AI's Impact on Sales Teams and Marketing Strategies
05:42 Understanding jobs, hands-on training essential for tool use.
07:39 Sales leaders create inefficiencies with varied methodologies.
12:13 Great salespeople aren't always the extroverted talkers.
15:31 Understand and nurture prospects throughout buying journey.
17:49 Marketers struggle to capture attention amidst email overloads.
20:51 Understand audience and intent via data enrichment.
26:13 I admire Taylor Swift's hard work.
https://pamdidner.com/books/modern-ai-marketer-in-gpt-era/
https://www.linkedin.com/in/pamdidner/
https://www.instagram.com/pam_didner/
https://twitter.com/pamdidner
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Steve Heroux.
Steve Heroux is the CEO & Founder of The Sales Collective, and to say Steve is a contrarian when it comes to sales and sales leadership would be an understatement. His organization works with companies whose leaders have enough self-awareness, emotional intelligence, and vulnerability to acknowledge they donât know everything.
In todayâs episode of Scale Your Sales podcast, Steve shares his innovative perspectives on modern sales strategies, emphasizing the shift from âAlways Be Closingâ to âAlways Be Connecting.â He highlights the importance of building authentic relationships with customer, leveraging social media â particularly LinkedIn â as a tool for meaningful engagement. Steve also offers insights into effective sales training and leadership, focusing on aligning team members with their roles and moving away from outdated management styles and ineffective techniques.
Welcome to Scale Your Sales Podcast, Steve Heroux.
Timestamps:
00:00 Rethinking outdated sales methods, changing perceptions daily.
06:26 Sales Collective makes sales and work fun again.
08:33 Frustration with outdated hiring methods and resistance.
12:26 Advice to frustrated employees: find a new job.
14:14 Change mindsets; avoid training unsuitable salespeople.
19:30 Focus on own routine, not outcome, succeed.
23:29 Leadership must hold themselves accountable for success.
24:59 Salespeople often unclear on ideal customers.
28:57 Companies need playbooks and processes for growth.
32:05 Critical: right people in right roles aligning.
35:32 Authenticity matters more than strict adherence.
37:36 Connections are essential for lasting customer relationships.
https://www.linkedin.com/in/steveheroux1/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Sergio Bea.
Sergio draws on nearly three decades of telecom and IT industry experience, leading different sales organization in Fortune 500 global corporations as well as smaller niche vendors. Sergio has led indirect sales teams (Channel Chief award for 8 years in a row) and direct sales organizations with expertise in different market segments and regions. Born and raised in Argentina, he moved to the US 20 years ago with his wife Vanessa and his tripletsâ girls (now 22 years old). Both Sergio and Vanessa had extensive executive careers in global companies.
In todayâs episode of Scale Your Sales podcast, Sergio shares a case study on transitioning from a direct sales model to a 70% partner-led approach over seven years, discussing the motivations and challenges involved. He explores strategies like decentralizing approvals, simplifying processes, and building strong vendor-partner relationships. Sergio also highlights the importance of soft skills such as integrity and empathy in sales leadership, and shares insights from his personal journey, including his move to the U.S. with his family.
Welcome to Scale Your Sales Podcast, Sergio Bea.
Timestamps:
00:00 Partner collaboration solved issues, boosted business significantly.
05:59 Technology consumption has evolved to cloud marketplaces.
10:05 Empathy, financial impact, integrity, collaboration, responsiveness, understanding.
13:48 Soft skills crucial in Cisco's hiring process.
17:48 Buyers prefer salespeople only at final stage.
19:31 Prospective customers seek value and business understanding.
23:18 Reduce approvals to improve customer experience.
28:28 Tailored microsites improve customer identification and personalization.
32:01 Left Argentina, thrived, became executive, my hero.
https://www.linkedin.com/in/sergiobea/
https://twitter.com/SergioBea4
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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Welcome to a special edition of the Scale Your Sales podcast as we celebrate our 5th anniversary!
I'm your host, Janice B Gordon, and it's been an incredible journey since the podcast's launch in 2019. Our mission has consistently focused on empowering B2B sales teams and leaders with actionable, customer-centric insights. In this episode, we reflect on the evolution of our themes, from fostering diversity and driving revenue growth to aligning sales talent and leveraging data-driven strategies. We'll revisit key discussions and milestones that have shaped our journey over the past five years.
Join us as we celebrate our achievements, share your feedback, and look forward to the next 5 years of insightful conversations on the Scale Your Sales podcast. Thank you for being part of our community! đ
Timestamps:
00:00 Advocating diversity and modern sales tactics for growth.
03:26 Misalignment in sales talent affects customer service.
07:24 Recent podcasts: data strategies, diversity in leadership.
11:34 Effective partnerships drive growth, mentoring boosts success.
14:33 Short Review Podcast Episode from 240 - 252
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Dan Pfister.
Dan Pfister was a co-founder at the Business Source Corp., where he helped generate over 50.000 customers. While at The Business Source, Dan created a customer WinBack process, and based on its success, he founded WinBack Labs. Heâs also the host of the WinBack Marketing Podcast.
In this weeksâ episode of Scale Your Sales podcast, Dan shares his expertise on optimizing win-back marketing strategies and offers a preview of his upcoming book on the subject. He discusses how a successful win-back program led to significant revenue growth and emphasizes the importance of providing an exceptional buying experience for both new and existing customers. Dan also highlights the benefits of understanding the last touchpoint, the Pratfall effect in customer interactions, and the role of strategic partnerships in scaling revenue.
Welcome to Scale Your Sales Podcast, Dan Pfister.
Timestamps:
00:00 Customer retention strategy: focus on keeping customers coming.
06:24 Innovative WinBack marketing strategy.
09:02 Research on WinBack marketing, framework creation.
11:43 WinBack strategy: Reach out, fix, retain.
16:42 Fixing mistake enhances likability and competency.
18:39 Feeling heard can turn the situation around.
23:19 Scaling revenue through partnerships leads to success.
24:14 Cold calling and persistence in gaining attention.
29:12 Accept your energy to avoid suffering.
https://www.linkedin.com/in/danmpfister/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is James Cuthbertson.
James Cuthbertson is the CRO of Relative Insight. An innovator in text analytics, James helped to grow Relative Insight from its true start-up phase into a pioneer of text analysis servicing global clients such as Delta, PWC, Nespresso, and Comcast. With over 14 yearsâ experience in the early-stage technology market, James has grown, and developed sales and marketing functions focused on products in people and consumer analytics, customer experience and digital marketing.
In todayâs episode of Scale Your Sales podcast, James provides key insights into the MEDDIC project management system, the evolving sales landscape, and the vital role of data in decision-making. He challenges traditional sales stereotypes, emphasizing the importance of process-driven approaches. James also shares how Relative Insight evolved from child protection to serving global clients with advanced text analytics. This discussion offers practical advice for navigating the complexities of today's sales environment.
Welcome to Scale Your Sales Podcast, James Cuthbertson.
Timestamps:
00:00 Impressed with diversity conversation, tired of forced diversity.
05:14 Improving CSAT and MPS through language analysis.
09:06 Grateful for opportunities, specialized in recruitment.
11:53 Seeking driven individuals with strong cognitive abilities.
13:19 Compete fiercely in tech market, emphasize drive.
18:11 Use data to benchmark success in industry.
21:29 Economic climate tough, spending shifted upward.
23:06 Professionalism means preparation, admin, understanding, and adaptability.
26:19 Salespeople struggle with structured processes but adapt.
31:09 Trial closing, seeking commitment earlier in sales.
32:49 Greenhouse: my happy, productive desert island choice.
https://resources.relativeinsight.com/ai-innovation-cx-insights
https://www.linkedin.com/in/jamescuthbertson/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Paula Lender-Swain.
Paula Lender-Swain leads the Public Sector UKI Business for HPE, covering Central and Secure Government, Healthcare and Higher Education. She has over 30 yearsâ experience in the technology sector working for hardware, software, and communications vendors covering UKI, EMEA, and Global leadership roles. She has also worked across several disciplines including Sales, Marketing Strategy and Business Operations.
In this episode of Scale Your Sales podcast, Paula discusses the challenges and opportunities in tech sales, focusing on her journey as a woman in a male-dominated industry. She emphasizes the importance of diversity, mentorship, and innovation, particularly in public sector sales and the impact of AI. Her insights offer valuable lessons for scaling businesses and driving successful sales strategies.
Welcome to Scale Your Sales Podcast, Paula Lender-Swain.
Timestamps:
00:00 Embracing Change and Innovation in Public Sector Sales
05:56 Gender bias in tech; diversity needs value.
06:59 Encouraging women to take on sales roles.
10:59 Earth 51 promotes sustainability and gender equality.
16:48 Effective measurement and clear direction for managers.
19:28 Identifying right people, public sector sales expertise.
23:34 Sales in public sector during COVID, challenging.
25:56 Learning from failures, diversifying customer focus crucial.
29:44 Public sector investing in AI excellence areas.
32:09 Data sharing improves accessibility, security, and reliability.
35:06 Excitedly building Millennium Falcon, joy in escape.
https://www.linkedin.com/in/paulalenderswain/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Dr. Stephen Timme & Sheevaun Thatcher.
Dr. Stephen Timme, Founder and President, FinListics Solutions. Former Finance Professor at Emory University. Author of the Amazon Best Seller, âInsight-Led Selling and co-author of the eBook, Seven Steps to Building a Customer-First Revenue Organization.â
Sheevaun is a GTM Strategic Transformation Advisor who works with Revenue and Marketing Leaders.
In todayâs episode of Scale Your Sales podcast, Sheevaun Thatcher and Dr. Stephen Timme discuss key elements for building a customer-first revenue organization. They highlight understanding customer motivations, the non-linear nature of sales, and aligning solutions with customer goals. Learn about effective C-suite communication, enablement programs, and the seven steps to prioritize customers in the buyer journey, emphasizing the impact of customer-centricity on organizational success.
Welcome to Scale Your Sales Podcast, Dr. Stephen Timme & Sheevaun Thatcher.
Timestamps:
00:00 Aligning Customer Goals with Organizational Strategy
05:32 Tailor message, align goals, enablement guru Sheevaun.
09:45 Listen, be curious, partner with customer.
11:53 Discussing customer satisfaction.
17:03 Manager must lead, not force, development efforts.
19:27 CRO urges customer-first perspective for organizational success.
22:01 Insight-led selling book addresses sales alignment challenges.
25:54 Clients want better forecasting for lower error.
30:07 Align seller process with customer buying needs.
32:31 Customer service critical for company growth and success.
eBook: 7 Steps to Building a Customer-First Revenue Organisation available on Amazon or https://www.finlistics.com/7-steps-to-building-a-customer-first-revenue-organization
https://www.linkedin.com/in/dr-stephen-timme-phd-finance-8177578/
https://www.linkedin.com/in/sheevaun/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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In this weeksâ Scale Your Sales Podcast episode, my guest is Mary Shea.
Mary is the Chief Evangelist at HireQuotient, a purpose-driven AI company that simplifies recruiting by finding exceptional and diverse talent. As a globally recognized thought leader, keynote speaker, podcast host, author and advisor, Mary is passionate about the future of buying and selling, the role product and commercial innovation play in driving successful revenue outcomes, and the criticality of elevating the voices of underrepresented people in the workforce.
In todayâs episode of Scale Your Sales podcast, Janice B Gordon discuss the evolving sales landscape and leadership challenges with Mary Shea, co-CEO of a revenue enablement company. Mary shares her expertise in rapid fund-raising, talent enhancement, and workforce reduction, while emphasizing diversity and inclusion in leadership. We explore bias in hiring, the need for sales-specific data in recruitment, and the complexities of finding diverse talent.
Welcome to Scale Your Sales Podcast, Mary Shea.
Timestamps:
00:00 Nonlinear career transition into technology and business.
05:09 Transitioned from Forrester analyst to company evangelist.
07:56 Future sellers more efficient and technology enabled. COVID accelerant.
10:21 Transition to efficient, predictable growth challenges leaders.
15:34 Increasing diversity in B2B sales through community engagement
17:59 co-CEO faced challenges, raised funds, made changes.
23:01 Software leverages data partnerships to identify candidates.
25:29 Promoting diversity and inclusion in hiring practices.
28:21 Focusing on diverse teams for better performance.
31:34 Monetary cycles and diversity are essential for success.
37:13 Understanding, empathy, and diversity in sales teams.
https://www.linkedin.com/in/maryshea/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
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