Episodes

  • STP 120 | 5 Reasons Therapists Don’t Create CE Courses - And How to Get Started

    STP 120 | 5 Reasons Therapists Don’t Create CE Courses - And How to Get Started

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

    If you’ve ever said, “I’d love to make a CE course someday,” this episode is for you.

    I sat down with Leo DeRock to unpack the five biggest reasons therapists stay stuck—and how you can finally get moving. Whether it’s fear of tech, the sound of your voice, or just not knowing where to start, we’ve been there.

    We’re breaking it all down so you can take one simple step toward a course that helps others... and earns you income beyond the session.

    Top 3 Reasons to Listen:

    You’ll realize you don’t need a full course to begin—just a single blog post can start the journey.

    You’ll get permission to be imperfect (your first is your worst—but it’s the only path to your best).

    You’ll leave with clarity, encouragement, and real next steps.

    Timestamped Highlights:

    00:03:00 – How Leo’s Counselor’s Choice Award is helping clean up CE clutter (and spotlight what’s actually good)

    00:06:50 – Reason #1: It seems too hard to get started — The elephant-sized course myth (and why a one-page blog post is often your best first step)

    00:11:10 – Reason #2: “I’ll do it someday” — How delay becomes default, and what snapped me out of it

    00:14:50 – Reason #3: I don’t like the sound of my own voice — Why your cringe is someone else’s clarity

    00:18:03 – Reason #4: Tech feels overwhelming — If you can share your screen on Zoom, you can record a course (really)

    00:20:30 – Reason #5: Accreditation confusion — What I wish more therapists knew about “official” CE credit (and how to avoid the bureaucracy trap)

    00:26:40 – The one piece of advice Leo would shout from the rooftops: get an accountability buddy

    Resources & Mentions:

    ⭐ Register here for our Course Idea to Paycheck Workshop → coursecreationstudio.com/idea-to-paycheck
    Thursday, June 26 | 10 AM–12 PM ET | Replay available

    Register for the workshop here: https://www.coursecreationstudio.com/ideatopaycheck and use code CCA to receive $10 off. 

    More CE resources and ethical tools: counselorschoiceaward.com

    My go-to editing tool for clean audio and easy presentation: Descript

    Closing Thought:

    If this conversation stirred something in you, don’t wait for the “perfect time.” Share it with a friend, or better yet, be someone’s accountability buddy.

    Let’s take your mission and turn it into a message that lasts.

  • STP 119 | Progress Over Perfection: Escaping the Overthinking Trap

    STP 119 | Progress Over Perfection: Escaping the Overthinking Trap

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

    STP 119 | Progress Over Perfection: Escaping the Overthinking Trap

    Episode Summary:
    In this episode of Scaling Therapy Practice, James Marland explores how overthinking quietly robs therapists, coaches, and helpers of progress. What feels like productivity is often just a delay tactic rooted in fear.

    If you’ve been stuck in analysis mode—waiting to make the “right” move for your course, your business, or your next step—this conversation will help you move from thinking to doing.

    You’ll learn how to break free from indecision, make peace with imperfect action, and move forward with clarity and purpose.

    What You’ll Learn:

    The hidden cost of overthinking (it’s not just time—it’s momentum)How perfectionism disguises itself as “doing research”7 small but powerful ways to get unstuckWhy your brain wants safety—but your calling wants movement

    Timestamps & Topics:

    00:00 – Why overthinking feels productive (but isn’t)01:00 – Invitation: June 26 CE Course Workshop (Register here)02:02 – Too many choices: The therapist’s crossroads dilemma03:23 – Every decision has a cost (time, energy, opportunity)04:29 – The screwdriver story: When small choices become paralyzing06:17 – Coping vs. growing: The real reason overthinking persists07:28 – The “rocking chair” metaphor for mental spinning08:00 – James’s real-life LinkedIn struggle and decision09:10 – The 80% Rule: Why certainty isn’t required to act10:39 – Why being busy isn’t the same as progress11:33 – 7 Tips to Escape Overthinking:

    Start with what you knowApply the 80% ruleDone is better than perfectTrust yourselfSet gentle deadlinesAccept that risk is part of growthAnchor decisions to your personal vision
    16:26 – You don’t need a perfect plan—just the right screwdriver17:48 – James’s daily vision and goal system18:33 – Final encouragement: Choose progress, not perfection

    Workshop Mentioned:

    🎯 Course Idea to Paycheck Workshop
    🗓 June 26, 10AM–12PM EST
     🎟 Register here: https://www.coursecreationstudio.com/ideatopaycheck

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  • STP 118 | How to Free Yourself From Low Pay Work with Murray Cowell

    STP 118 | How to Free Yourself From Low Pay Work with Murray Cowell

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
    STP 118 | How to Free Yourself from Low Pay Work with Murray Cowell  

    Hosted by: James Marland
    Podcast: Scaling Therapy Practice
    Guest: Murray Cowell, Founder of Accelerando Ltd.

    Episode Overview

    Hello, friend! I’m James Marland, host of Scaling Therapy Practice, and today I’m talking with the wise and experienced Murray Cowell, founder of Accelerando Ltd., about how to transition from corporate life to running a thriving training and course creation business.

    Murray brings over 25 years of experience in learning and development, marketing, and entrepreneurship. Whether you’re a therapist trying to escape the hamster wheel of insurance billing or a corporate coach wanting to launch your own programs, this episode is packed with hard-won wisdom and actionable steps.

    In This Episode, You’ll Learn:

    How to shift from corporate work to self-employment with clarity and focus — and why many get stuck in the “messy middle.”Why solo trainers and therapists undercharge — and the strategies to raise your rates and attract premium clients.How to break free from low-paid associate work by creating your own branded training offers or online courses.

    Episode Highlights & Timestamps

    [00:00] Welcome & Guest Intro
    I introduce Murray Cowell and share how I discovered his work through a masterclass that truly impressed me. Murray runs Accelerando Ltd., helping corporate trainers grow independent businesses.

    [02:00] Murray’s Corporate-to-Entrepreneur Journey
    From retail management to HR at IBM to becoming a full-time trainer, Murray shares how he followed curiosity, took big risks, and landed in entrepreneurship.

    [05:00] The Trap of Doing Too Much
    Murray talks about running both a training business and a marketing agency — and why dividing your energy can stall your success.

    [06:30] Shiny Object Syndrome & Entrepreneurial Distraction
    We dive into how creative minds (yes, like yours!) often chase new ideas, and why that can be a problem if not handled intentionally.

    [08:00] Associate Work vs. Direct Clients
    Murray explains why many trainers and therapists get stuck doing associate work — and how they’re leaving serious money on the table.

    “If you're earning half of what you could, you're doing twice the work.”

    [11:00] Murray’s Struggles with Course Launches
    Even experienced trainers can have failed launches. Murray shares how his first email marketing course flopped — and what he learned about co-creating courses with his audience.

    [16:00] The Power of Pilots and Feedback
    One of the biggest takeaways: don’t build your course in isolation. Pilot it. Test it. Adjust it.

    [18:00] Rebuilding After Failure
    Murray talks about taking a high-level role at a global sales training company — and how it gave him the insights and tools he now uses to help solo trainers grow.

    [20:00] Creating the Success Cycle
    He breaks down how to escape the low-pay hamster wheel and build a training business that brings in consistent, well-paid work — without burning out.

    [22:00] Who the Training Business Revolution Masterclass is For
    This free class is for corporate trainers, facilitators, consultants — and yes, therapists — who are done with undercharging and ready to stand out and scale up.

    [24:00] Favorite Tools & Tech Tips
    We geek out over Murray’s background setup (he uses Prism Studio — and yes, it’s free).

    [26:00] Final Thoughts: Stay Deluded


    Resources Mentioned

    Murray’s Free Masterclass: Training Business Revolution Join the Community: ClientFind.Club  Background Tool: Prism Studio
  • STP 117 | Burnout and the Better Way

    STP 117 | Burnout and the Better Way

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
    Burnout and the Better Way: How to Repackage Your Wisdom Without Starting Over

    Scaling Therapy Practice | Episode 117

    If you're feeling worn out from back-to-back sessions and thinking, “There’s got to be a better way,” this episode is for you. In Part 3 of our burnout series, we talk about repurposing what you already know—without burning out, quitting therapy, or starting from scratch.

    You’ll hear practical, hope-filled ideas for earning differently—by turning your existing expertise into scalable offers that help more people (and free up your schedule). You don’t need more hustle. Just a shift in how you package what you already do best.

    Top 3 Reasons to ListenYou’ll learn how to repackage your most repeated advice into products that scale.You’ll see why “small tests” are the best next step—not massive courses.You’ll walk away with permission to earn differently without abandoning your calling.Highlights[00:01:09] — The voice inside: “There’s got to be a better way.”
     James names the burnout so many therapists feel—and offers a hopeful alternative.[00:04:00] — “You don’t need to do anything new.”
     You already have everything you need. Start with what you repeat most in session.[00:05:37] — Island A, Island B, and your course as the bridge
     A practical metaphor for how to think about your course content.[00:09:15] — “Put it in drive and go.”
     Why you shouldn’t wait until you have the whole map to start your journey.[00:11:33] — Fire bullets, then cannonballs
     How small, low-risk products help you test what works—before you invest big.[00:14:00] — Don't bet your schedule on a flagship course
     Avoid burnout by starting with curiosity products that work alongside your practice.[00:18:32] — “Your wisdom deserves to be shared.”
     Encouragement to stop hiding your brilliance behind the therapy room clock.Resources + Mentions🔗 15 Ways to Package Your Wisdom – Free resource to help you get started: https://courses.coursecreationstudio.com/store📘 Great by Choice by Jim Collins – The “fire bullets, then cannonballs” metaphorđŸŽ™ïž Danny Iny – Course creation insight on learning by doing

    Scaling Therapy Practice podcast:

    Episode 115: Burnout Is Not a Badge of Honor—And What to Do About It
    Listen on Apple PodcastsEpisode 116: Beliefs That Lead to Burnout
    Listen on Apple PodcastsClosing Invitation

    You don’t have to quit therapy to earn differently. You need to repackage what you already know. If you’ve felt stuck or exhausted, this might be your small, faithful next step.

    Your course might be the answer someone’s been praying for.
    Let’s build something together.

  • STP 116 | Beliefs That Lead To Burnout

    STP 116 | Beliefs That Lead To Burnout

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

    So many therapists are quietly running on empty—not because they don’t care, but because they care so deeply. In this episode, we tackle the hidden belief that helping only happens one hour, one client, one room at a time.

    James shares a vulnerable childhood story, the power of contagious belief (both positive and negative), and how the therapy model you were trained in might be limiting the impact you could be having.

    This is part two of the “Build What’s Next Without Burning Out” series.

    Show Highlights

    00:00 – The Belief Holding Therapists Back
    “Therapy can only happen one room, one hour, one person at a time”—what if that belief is what’s burning us out?

    00:22 – Welcome to the Scaling Therapy Practice Podcast
    James Marland, your course creation coach, shares tools and encouragement for therapists ready to scale.

    01:18 – Shoutout to Danny Iny + His Monetize Me Program
    Danny helps experts sell meaningfully, without funnels or overwhelm. Link in show notes (enrollment closes May 22!).

    02:21 – Today’s Topic: Beliefs That Lead to Burnout (Part 2)
    Introduction to the series: how therapists can build what’s next without starting over.

    03:00 – Childhood Story: The Stump Challenge
    A low-ropes challenge gone sideways. One phrase—“This is impossible”—shut everything down.

    🟹 Lesson: Belief is contagious. And so is doubt.

    06:00 – Parallel to Therapy: The One-Room Model Has Limits
    That in-office model works... until it doesn’t. When someone believes something can’t be done, it shuts down creativity.

    07:23 – Ghosted: The Pain of Wasted Appointments
    James shares a real-world no-show example and how therapists face financial instability when clients cancel.

    09:10 – Your Schedule Isn’t the Only Limit—Your Location Might Be
    Most therapy training prepares you for a couch, clipboard, and clock—but clients want something different now.

    11:34 – Clients Are Changing, Too
    People are seeking flexible, on-demand support: podcasts, self-paced courses, downloadable resources.

    13:08 – Your Wisdom Shouldn’t Be Zip Code-Locked
    The people who need you most may not live near you—and may be searching at 2am.

    14:03 – Personal Story: My Sister’s Struggle to Find the Right Help
    Even with insurance and effort, finding the right therapist wasn’t easy. What if your support could be easier to access?

    16:22 – A Bold Truth: You Can Make an Impact Without a Room
    Say it out loud: “I don’t need a therapy office to make a real difference.”

    17:05 – Map vs GPS Metaphor
    A map works... for one person. A GPS guides many. Courses work like GPS—they scale your wisdom, on demand.

    18:56 – Everything Feels Impossible... Until Someone Does It
    It’s not impossible—it’s just not visible until someone makes it real.

    19:59 – You Don’t Have to Stop Helping—Just Package It Differently
    You can still serve one-on-one and explore ways to scale what you already know.

    20:24 – FREE Resource: 15 Ways to Package Your Experience
    From email courses to downloads—start small and expand from there.
     👉 Grab your free guide

    21:10 – Join the Step Group Cohort
    Limited spots for this summer/fall. Create your system, launch your course, and expand your reach—without quitting therapy.

    21:54 – Final Word: You’re Meant to Help Beyond the Couch
    The people who need you may not live in your zip code—but they’re still waiting. Let’s put your mission in motion. 💡

    📣 Links & Resources💌 Free Guide: 15 Ways to Package Your Experience 
    📅 Join the Step Group: Small cohort for course creators (Summer/Fall enrollment) đŸ”— Danny Iny’s Monetize Me Program: Enrollment closes May 22
  • STP 115 | Burnout Is Not a Badge of Honor—And What to Do About It

    STP 115 | Burnout Is Not a Badge of Honor—And What to Do About It

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

    Burnout Is Not a Badge of Honor—And What to Do About It 

    Scaling Therapy Practice Podcast – Episode 115

    In this powerful episode, host James Marland explores the dangerous myth many therapists believe: that being “fully booked” equals success. He breaks down the hidden costs of tying your income to your calendar, and why burnout is not something to wear with pride. James introduces a better, more flexible model for therapists who want to protect their energy, income, and impact—without sacrificing their well-being. â€œYou became a therapist to help people, not to run yourself into the ground.”

    Key Takeaways

    Being fully booked ≠ freedom: A full calendar can actually limit your time, creativity, and peace.Therapy time has no shelf life: If a session goes unused, that time (and income) is lost forever.The service model is broken: Trading time for money doesn't allow for flexibility or scalability.Burnout is not noble: High stress, long hours, and exhaustion are not a badge of honor—they're a sign to reassess.You can package your expertise: Online courses, recorded workshops, and coaching offers let you help more people without burning out.Start small, but start now: You don’t need a big course or a huge audience to begin. Just take the next small step.

    Show Highlights

    [00:00:06] – Your Schedule Becomes Your Ceiling[00:01:26] – Burnout Isn’t Noble—It’s a Red Flag[00:03:20] – New Series: Build What’s Next Without Burning Out[00:04:28] – Real Talk: Therapists Are Tired and Maxed Out[00:05:28] – The Full Schedule Myth (And Why It’s Dangerous)[00:06:13] – A Real Case Study: Maxed Out and Missing the Moment[00:07:35] – Feast, Famine, and Financial Anxiety[00:08:49] – Is It the Schedule... or the Model?[00:09:17] – Why Time-for-Dollars Is a Broken System[00:10:09] – The Spinach Analogy: Your Time is Perishable[00:11:00] – Pressure and Trade-offs: What This Model Steals from You[00:11:57] – Courses, Cohorts, and Recorded Workshops: The Shelf-Life Solution[00:12:29] – The $97 Product That Works While You Rest[00:13:24] – When Do You Find Time to Build? Here’s the Truth[00:13:48] – The Netflix and Bitcoin Regret: Stop Waiting for Perfect[00:15:21] – Build Something, Anything—Start Before You’re “Ready”[00:16:00] – Small Steps Lead to Big Shifts (STEP Program Intro)[00:17:11] – Burnout Is a Signal—Time to Build Something That Works for You[00:17:37] – Free Resource: 15 Ways to Package Your Experience[00:18:27] – Final Word: You’re Made for More Than Burnout

    Resources

    🔗 Scaling Therapy Empowerment Program (STEP Group) – Learn how small steps lead to big changes. https://courses.coursecreationstudio.com/stepgroup🔗 15 Ways to Package Your Experience into a Coaching Product (Free Guide) https://courses.coursecreationstudio.com/store
  • STP 114 | How to Establish Your Brand Online with Your Resonant Identity (with Danny Iny, Part 2)

    STP 114 | How to Establish Your Brand Online with Your Resonant Identity (with Danny Iny, Part 2)

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
    Build Your Online Course Brand

    In this episode, we dive into the hidden power of resonant identity—and how it quietly shapes the success of your brand.
    Danny Iny returns for Part 2 of our conversation to explain how your brand can establish deep trust, feel effortless to promote, and naturally connect with the people you’re meant to serve.

    If you’re looking to build a brand that feels authentic, trusted, and effortless, you’ll love today’s insights.

    Top 3 Reasons to ListenLearn how resonant identity makes your brand stronger without extra "selling."Discover why brand perception impacts buying decisions more than features do.Walk away with small, practical steps to start shaping your brand story today.Timestamped Highlights02:00 — James’s Mastermind Story: Trust deepens with repeated experiences05:30 — What is Resonant Identity—and why it matters for your brand08:00 — Brand Perception: The Tiffany vs. Walmart lesson11:00 — Tiny Actions, Big Brand Impact: The Ritz-Carlton giraffe story14:00 — How high-quality details build brand trust (Danny’s famous pens)16:30 — Relatable + Aspirational: The sweet spot of resonant brands18:00 — Where to learn more about effortless offers and resonant brandingResources & MentionsDanny's free gift to help you create immediate revenue and momentum in your business is the Inverted Funnel Formula Are you ready to start creating online courses but need support? Email [email protected] to start the process. I am accepting new students for the next cohort in that goes form May to November. Effortless by Danny Iny – Get it on AmazonExplore Danny Iny’s work at MiraseeClosing Thoughts

    Your brand isn’t just what you say. It’s what people believe about you before you even speak.

    If this episode spoke to you, share it with a fellow therapist, coach, or mission-driven leader ready to build a trusted presence online.

    Take one faithful step today. Your mission is worth it.

  • STP 113 | How to Make Your Course an Obvious Yes, with Guest Danny Iny

    STP 113 | How to Make Your Course an Obvious Yes, with Guest Danny Iny

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
    How to Create an Effortless Offer (with Danny Iny)

    (Podcast for therapists, coaches, and mission-driven course creators)

    Short Description

    This episode is for therapists, coaches, and helpers who know they have a course inside them—but feel stuck turning it into something clear and marketable.
    I’m joined by Danny Iny, founder of Mirasee and author of Effortless, as we dig into what makes an offer truly irresistible (and why most people unintentionally create friction instead).
    If you've ever felt like your offers were good but not glowing, this conversation will change how you see the path forward.

    Top 3 Reasons to Listen

    You’ll learn how to diagnose why your course or offer isn’t selling easily—and how to fix it.

    You’ll hear Danny’s "Three Levers" for effortless business growth (and why they matter for your next step).

    You’ll discover the power of the "Obvious Offer" and simple exercises to design one.

    Highlights[00:01:00] — Danny introduces the "Three Levers" for creating an effortless business: the Obvious Offer, the Resonant Identity, and the Intuitive Path.00:03:00] — James shares how a mastermind with Danny shifted his thinking—and energized his mission.[00:05:00] — Why Danny wrote Effortless: the surprising business plateau that sparked a breakthrough.[00:07:00] — A relatable Starbucks story: Why settling for “good enough” in your offers leaves people unsatisfied.[00:10:00] — Breaking down the Three Levers: what makes an offer intuitive, resonant, and truly effortless to buy.[00:13:00] — Jeff Bezos’s Amazon strategy: What never changes about customer desires (and what you should focus on instead).[00:16:00] — The 11-Star Experience: How to stretch your thinking beyond “good enough” offers.[00:20:00] — How to prioritize which upgrades to make to your course or program without burning out.[00:23:00] — Sneak peek: What’s coming up in Part 2 (Resonant Identity).Want to Make a Course

    Let's chat about joining the next course creation cohort, where I help you put your mission in motion. Email [email protected] for more information.

    Resources & MentionsDanny's free gift to help you create immediate revenue and momentum in your business is the Inverted Funnel Formula. 

    Danny Iny's Book: Effortless on Amazon

    Effortless Toolkit: Free resources and audiobook → Effortless Toolkit

    Learn more about Danny’s work: Mirasee Website

    Closing CTA

    If this conversation lit a fire for you, share it with someone else who's dreaming of building their course.
    Your course could be the answer to someone's silent prayer.
    Take one small, faithful step this week—I’m cheering you on.

  • STP 112 | How to Transform Your Life’s Work Without Starting Over with Jill Greenbaum

    STP 112 | How to Transform Your Life’s Work Without Starting Over with Jill Greenbaum

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

    Pivoting With Purpose: How to Transform Your Life’s Work Without Starting Over

    In today’s episode, James Marland sits down with coach, consultant, and visual practitioner Jill Greenbaum to uncover what it really looks like to pivot your business — and your life’s mission. If you’ve ever wondered how to build something new without abandoning your past, or how to move into more meaningful work (even around tough topics like end-of-life conversations), this episode will show you the roadmap. You’ll leave inspired, equipped, and ready to take your next big leap.

    Show Highlights

    00:00:00 Why We Must Talk About Death (And Why We Don’t)

    00:00:40 Meet Jill Greenbaum: Teacher, Coach, Visual Thinker, Lifelong Learner

    00:02:00 How Decades of Experience Built a Pivot Foundation

    00:03:00 From Fortune 500 Training to Visual Facilitation Magic

    00:04:00 Buddhism, Singapore, and Finding a New Mission

    00:05:00 Facing the Whiplash of a Business Pivot

    00:06:00 Taking Skills With You: Coaching, Curriculum, and Visuals

    00:07:00 Building a New Offer With Old Expertise

    00:08:00 How to Design Coaching Products That Feel Natural

    00:09:00 Facing Fear: Pivoting From Secure to Uncertain

    00:10:00 How Jill Uses Intuition and Values to Guide Decisions

    00:11:00 Meeting People Where They Are (Not Where You Are)

    00:12:00 Shifting Into Grief, Loss, and End-of-Life Conversations

    00:13:00 Using Visuals to Make Hard Conversations Easier

    00:14:00 How to Launch a New Offer With Just 6 Questions

    00:15:00 Email Scripts, Quick Conversations, and Honest Research

    00:16:00 Moving From Research to Real Customers

    00:17:00 Why People in Their 50s and 60s Are the Real Audience

    00:18:00 The Relief of Having a Plan for End-of-Life

    00:19:00 Funerals Are Better Than Parties: A Life Perspective Shift

    00:20:00 Leaving a Legacy: Living Life On Purpose

    00:21:00 How Different Life Experiences Shape End-of-Life Wishes

    00:22:00 Fighting Over Funerals: Why Advance Conversations Matter

    00:23:00 Managing Grief, Confusion, and Family Conflict

    00:24:00 Where Jill Is Now: Mid-Pivot and Loving It

    00:25:00 What’s Next for Jill Greenbaum and Her New Programs

    00:26:00 Closing Reflections: You Have More Choices Than You Know

    Links and Resources

    Jill Greenbaum’s Website: www.jillgreenbaum.comJill's Books and Tools:  How to Major In You and Find the Right CollegeRegister for the SEO Learning Event - Friday, April 25th at 11 AM EST
  • STP 111 | Find Your Spark Point: Why You don't need a Perfect Plan to Begin

    STP 111 | Find Your Spark Point: Why You don't need a Perfect Plan to Begin

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

    Finding Your Spark: Starting Your Online Course Without a Perfect Plan

    In this episode of Scaling Therapy Practice, host James Marland emphasizes the importance of starting course creation with a spark rather than waiting for a perfect plan. Addressing therapists looking to expand their reach through online courses, James discusses the pitfalls of waiting for everything to be perfect and the fear that often holds people back. He likens course creation to remodeling a basement where flexibility and adjustments are essential. The episode covers three main points: why a spark is the true starting point, the power of personal stories, and identifying where one's natural gifts meet real-world needs. James also introduces a five-day challenge starting April 14th to help therapists get started and find their spark.

    00:00 Introduction: Embrace Change and Start Now
    00:32 Welcome to Scaling Therapy Practice
    00:57 Join the Therapist Chair to Course Challenge
    01:44 The Spark Point: Starting Without a Perfect Plan
    04:02 Finding Your Spark: Personal Stories and Insights
    05:34 Course Building is Messy and Iterative
    10:25 Recognizing Your Superpowers
    14:19 Identifying Your Spark Point
    17:18 Conclusion: Join the Five-Day Challenge

    Join the Challenge: https://courses.coursecreationstudio.com/chairtocourse

  • STP 110 | The Truth About the Right Time to Turn Your Calling Into a Course

    STP 110 | The Truth About the Right Time to Turn Your Calling Into a Course

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
    You’re not missing anything—you’re just one step away from clarity, confidence, and community.

    Have you ever thought, “I could help more people if I just knew how to get started”? You’re not alone—and you’re not too late.

    In this heart-to-heart solo episode, James Marland gets real about what stops mission-driven therapists and helpers from building online courses—and how to move forward anyway. If you’ve ever felt called to create something meaningful but got stuck in doubt, fear, or the myth of “not being ready,” this episode is for you.

    James shares personal stories, honest insights, and a gentle challenge to take your next step—before you feel ready.

    Highlights 00:03:00 – You’re Not Missing Anything00:04:00 – Doubts that creep in: “Who am I to create a course?00:05:00 – Common mindset blocks: “I don’t have an audience, product, or tech.”00:06:00 – You do have what matters: experience, passion, and results.00:07:00 – Authenticity over imitation: real stories matter more than AI fluff.00:08:00 – Your story builds trust—resonant identity is the real connection.00:09:00 – You’ve had the ruby slippers all along: the Wizard of Oz metaphor.
    00:10:30 – Courage Comes Before Confidence00:11:00 – Why waiting for confidence keeps you frozen.00:12:00 – James’ water slide story: each small step builds belief.00:13:00 – Momentum is created by action, not planning.00:14:00 – Tip: Google your course idea. Take one small step today.00:15:30 – You’re Not Meant to Do This Alone00:16:00 – Camp counselor swamp story: courage grows in community.00:17:00 – Helping hands and muddy hikes make everything easier together.00:18:00 – A spontaneous hymn, a shared struggle, and real connection.00:19:00 – Don’t build in a cave—create alongside others like you.00:20:00 – Invitation to the Therapist Chair to Course Challenge.
    00:21:00 – Closing Challenge00:21:00 – “Your new life will cost you your old one.” —Brianna Wiest00:22:00 – Take one action step today: research, reflect, or sign up.00:23:00 – What to expect from the free 5-day challenge.
    What You’ll Learn in This Episode:Why you don’t need more time—you need the right first stepWhat Dorothy and the Wizard of Oz can teach us about course creation?Why your best idea is already inside you (even if you don’t feel confident yet)How courage, not confidence, gets you startedThe power of not doing it alone—and how community builds momentumFavorite Quotes:

    “Courage comes before confidence. One step builds the next.”
     “You’re not missing anything. You’ve just forgotten how far you’ve already come.”
     “You don’t need a huge audience—you need the right one.”

    Ready for Your First Step?

    Join the Therapist Chair to Course Challenge – a free 5-day journey to turn your mission into a course idea you’re excited to build.

     â†’ Sign up at: courses.coursecreationstudio.com/chairtocourse
     You’ll get bite-sized videos, simple worksheets, and a supportive community—just 15 to 30 minutes a day.

    Let’s put your mission in motion.

  • STP 109 | How to Improve Your Virtual Assistant Results with Effective Communication

    STP 109 | How to Improve Your Virtual Assistant Results with Effective Communication

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

    STP 109 | Communication That Works: How to Build Trust with Your Virtual Assistant

    In This Episode of Scaling Therapy Practice
    Ever feel like you’re doing everything yourself—and still things fall through the cracks?
    This episode is for you.

    I sat down with my friend Alyssa Avant, founder of Alyssa Avant and Company, to talk about something that makes or breaks every mission-driven business: communication. Alyssa runs a thriving virtual assistant agency serving Christian authors, speakers, and coaches—and what she shares here will change the way you think about working with support.

    If you've ever been frustrated by missed deadlines, back-and-forth emails, or just not knowing where things stand—this episode will help you fix that.
    More importantly, it’ll shift your mindset from “I have to do it all” to “I don’t have to do it alone.”

    You’ll walk away with:

    A simple strategy for onboarding that saves hours of time and stress

    A weekly communication rhythm that builds trust and keeps projects on track

    The belief that delegation isn’t giving up control—it’s creating more freedom

    Whether you’re hiring your first VA or managing a team, this episode will help you lead with clarity, confidence, and peace of mind.

    “You don’t need to be everywhere. You just need to show up in the places that matter—with the right help.”

    🔑 Key Takeaways
    ✅ Weekly recap emails can transform your working relationships
    ✅ Don’t underestimate the power of a good onboarding call
    ✅ Communication style matters—ask, don’t assume
    ✅ Set expectations early with a “How We Work” guide
    ✅ You don’t need to hustle harder—just get the right support

    đŸ•°ïž Episode Breakdown
    00:00 – Opening & course creation challenge invite
    03:00 – Meet Alyssa Avant and how she helps mission-driven leaders
    06:00 – Why good support makes all the difference
    08:00 – The onboarding call: why it’s critical
    11:30 – Setting up a rhythm: how weekly check-ins create peace of mind
    15:00 – Email, text, Zoom: using the right tool for the right moment
    21:00 – Alyssa’s favorite tools: HoneyBook, Asana, SOPs
    25:00 – Real-life lessons and communication turnarounds
    27:00 – Where to find Alyssa and how to get her help

    🔗 Resources Mentioned:

    AlyssaAvantandCompany.com

    Alyssa’s Podcast: Christian Business Advantage

    FREE Challenge: The Therapist’s Chair to Course Challenge April 14th - April 18th

    Enjoy the show? Record a Short Intro
    You can record a quick 30–60 second intro using this link:  Record Your Memo Here. If you don't have a podcast or program to promote, mention your favorite episode or something you like about the show. Thanks! 

  • STP 108 | How to Transition from Therapist to Coach With Brenda Stewart

    STP 108 | How to Transition from Therapist to Coach With Brenda Stewart

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

    Overcoming Limiting Beliefs and Building a Coaching Business

     Free Resource: Webinar - How to Find and Get an Audience Ready to Buy March 24th 1 pm EST

    In this episode of Scaling Therapy Practice, host James Marland interviews Brenda Stewart, a licensed mental health counselor who is expanding her career into coaching and consulting. Brenda discusses the challenges she faced, including overcoming her own limiting beliefs and fears. She shares about her private practice focused on trauma and eating disorders, her journey into coaching, and her new coaching business Balanced Life Strategies. She highlights the importance of investing in coaching and having a support system, and mentions her upcoming book inspired by her blind dog's journey of overcoming challenges. The episode offers insights into balancing a therapy practice while expanding into new ventures and how to embrace a mission-driven approach.

    Show Highlights

    00:00 Overcoming Limiting Beliefs

    00:36 Upcoming Free Learning Event

    02:27 Introducing Brenda Stewart

    03:10 Brenda's Therapy and Coaching Journey

    06:22 Challenges and Fears in Starting a Business

    17:01 The Importance of Coaching and Mentorship

    22:47 Future Plans and Ideal Clients

    26:03 Brenda's Upcoming Book

    27:48 Where to Find Brenda Online

    Resources

    BLS Coaching & Consulting: You are Enough! Right now. Just as you are.Therapreneur(TM): A Therapist's Guide to 3X Your Therapy IncomeBusiness Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and MoreFree Resource: 15 Ways to Package Your Experience Into a Product to SellCheck out Brenda’s website here!Find Brenda’s Facebook page here!Follow Brenda’s Instagram here!See some of Brenda’s other offers here!Free Resource: Webinar - How to Find and Get an Audience Ready to Buy March 24th 1 pm EST
  • STP 107 | Learn to Love Marketing: 3 Reframes to Make Selling Feel Less Gross

    STP 107 | Learn to Love Marketing: 3 Reframes to Make Selling Feel Less Gross

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
    đŸŽ™ïž STP 107 | Learn to Love Marketing: 3 Reframes to Make Selling Feel Less Gross

    In This Episode of Scaling Therapy Practice:

    Do you feel like marketing your practice or online course makes you sound pushy—or worse, inauthentic?

    In this heartfelt and practical solo episode, host James Marland tackles one of the biggest mindset blocks therapists and helpers face: the belief that marketing is manipulative. James shares three powerful reframes that will help you see marketing in a new light—not as pressure, but as presence. With real-life stories, metaphors (like the umbrella in a storm), and a faith-informed perspective, this episode offers a gentle but empowering path forward.

    You’ll walk away with:

    A new mindset around marketing as helping, not harassingPermission to share your work without changing who you areThe belief that people actually need your voice, your story, and your solution

    Whether you're building a course, growing your list, or just trying to put yourself out there—this episode will help you move from hesitation to motion.

    “You’re not selling. You’re showing up with something useful—when someone needs it most.”

    🔑 Key Takeaways:Marketing = Service: It’s not about chasing. It’s about inviting.Marketing = Connection: You’re building relationships, not pressure tactics.Marketing = Helping: You’re not bothering people. You’re showing up with generosity and trust.đŸ•°ïž Episode Breakdown:

    00:00 — Intro: Why marketing feels gross to helpers
     01:20 — A mindset shift that changes everything
     03:00 — Reframe 1: Marketing is serving, not selling
     05:50 — Reframe 2: Marketing is connection, not coercion
     09:40 — Reframe 3: Marketing is helping, not harassment
     13:00 — The gas station story: What not to do
     15:10 — Final encouragement: Keep showing up with presence
     16:30 — Free Resource: Webinar - How to Find and Get an Audience Ready to Buy

    ✹ Links: 

     Free Resource: Webinar - How to Find and Get an Audience Ready to Buy

     

  • STP 106 | How to Get More Sales Calls Without Feeling Pushy

    STP 106 | How to Get More Sales Calls Without Feeling Pushy

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

    Maximizing Conversations: Patience, Humanity, and Persistence

    In this episode of 'Scaling Therapy Practice,' host James Marland discusses strategies to get more sales calls by embracing patience, being more human, and maintaining persistence. James emphasizes the importance of understanding each customer's unique journey, building human connections, and being consistently present. He shares personal stories and insights on why these traits are crucial for converting conversations into sales calls. James also promotes an upcoming free learning webinar with Joey Ragona, aimed at helping mission-driven creators find and connect with their ideal audience. Key takeaways include the importance of being patient as customers navigate their journey, the value of human connections in speeding up trust-building, and the necessity of persistence in presenting solutions when the time is right. (Note: the webpage update and new tool are still being worked on...stay tuned). 

    Highlights

    00:00 Introduction: The Power of Patience in Sales

    00:21 Upcoming Free Learning Event with Joey Ragona

    02:13 Welcome to Scaling Therapy Practice

    02:19 Key Strategies to Get People on Sales Calls

    02:54 Be Patient: Understanding Customer Journeys

    06:48 Be Human: Building Genuine Connections

    11:23 Be Persistent: Consistently Offer Value

    14:03 Overcoming Limiting Beliefs

    19:05 Conclusion and Upcoming Resources

    Studio Session Live! Event March 24th at 1 PM Eastern: How to Find and Get an Audience Ready to Buy:https://courses.coursecreationstudio.com/Dreamclient_Webinar

  • STP 105 | How to Kick Off Your Course Podcast Successfully on the First Try

    STP 105 | How to Kick Off Your Course Podcast Successfully on the First Try

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

    In this episode of Scaling Therapy Practice, host James Marland speaks with podcast marketing expert Andrew Chapman from Marasee FM. They explore the benefits of using podcasts to promote online courses and discuss strategies for effective podcasting. Andrew shares his journey from book publishing to podcasting and offers tips on podcast formats, marketing strategies, and the advantages of creating a limited series. Additionally, there's an announcement for an upcoming webinar on leveraging AI in course creation hosted by James Marland and Jay Allison. Key takeaways include understanding the role of podcasts as a marketing tool, the importance of having a clear strategy, and practical advice for getting started in podcasting.

    00:00 A Life-Changing Moment
    00:33 Welcome to Scaling Therapy Practice
    01:02 Upcoming Webinar Announcement
    02:10 Exploring Podcasting with Andrew Chapman
    04:25 Andrew Chapman's Journey
    13:52 Lessons from Book Publishing to Podcasting
    21:44 Understanding Your Unique Value Proposition
    22:05 Exploring Podcasting Strategies and Models
    22:42 Direct-to-Listener Podcasting Challenges
    24:32 Interview-Based Podcasting
    25:11 Scripted and On-Site Podcast Formats
    25:57 Round Table Discussions
    27:11 Structuring Your Podcast Show
    28:44 Tips for Course Creators Starting a Podcast
    35:00 Marketing and Promoting Your Podcast
    35:47 Conclusion and Final Thoughts

  • STP 104 | How to Make Your Future Self Thank You: Smart Financial Moves for Course Creators

    STP 104 | How to Make Your Future Self Thank You: Smart Financial Moves for Course Creators

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

    James Marland, a course creation coach, introduces a podcast episode focused on helping therapists scale their reach through online courses. The episode features Carla Titus, founder and CEO of Wealth and Worth Within, who shares actionable financial tips for 2025. Emphasizing the importance of regular financial check-ins and the management of business expenses, Carla provides strategies on planning and financial health for therapy practices. Additionally, there's a segment announcing an upcoming webinar by author and podcaster Jay Allison, who will discuss how to use AI to create human-centered course content.

     

    00:00 Introduction to Scaling Therapy Practice

    00:58 Financial Tips with Carla Titus

    01:27 Upcoming Webinar with Jay Allison

    02:47 Conversation with Carla Titus

    03:05 Importance of Regular Financial Check-ins

    05:05 Delegating Financial Tasks

    14:10 Auditing Business Expenses

    19:51 Planning for Financial Success in 2025

    20:06 Setting Business Goals and Mapping Out the Future

    20:28 Evaluating Insurance and Credentialing Costs

    21:03 Growing Revenue and Offering New Services

    21:37 Balancing Time and Financial Planning for Online Courses

    25:35 Reviewing Year-End Goals and Business Performance

    30:55 Getting Started with Financial Planning

    34:13 Resources and Final Thoughts

    Register for the AI Webinar with Jay Allyson

    Register Here: https://www.coursecreationstudio.com/aiwithjay

    Resources:

    Check out Carla’s website here!Follow Carla on Facebook here!Find Carla on Instagram here!See Carla on LinkedIn here! Look at Carla’s services here!
  • STP 103 | How to Streamline Course Creation and Marketing Without Overwhelm

    STP 103 | How to Streamline Course Creation and Marketing Without Overwhelm

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

    In this episode of Scaling Therapy Practice, host James Marland introduces Brooke Borup from MyCloneSolutions to discuss strategies for scaling a therapy practice using HighLevel CRM. Brooke shares insights on the benefits of consolidating various tools into a single platform to save time, reduce costs, and improve efficiency. They explore how HighLevel CRM's comprehensive features, such as integrated marketing, scheduling, and communication tools, can help therapists focus on their strengths while automating routine tasks. Key reasons to listen include learning about the advantages of a unified CRM system, understanding how to streamline multiple tools into one platform, and hearing practical tips from an expert in business optimization. "The more interaction you can have, the higher likelihood somebody is going to purchase from you or refer you to somebody else," Brooke highlights the importance of effective communication in scaling your practice.

    Show Highlights

    00:00 Introduction to Scaling Therapy Practice

    00:31 Importance of CRM for Therapists

    00:58 Welcome Back and Guest Introduction

    01:38 Brooke Borup's Journey and MyCloneSolutions

    02:37 Challenges for Business Owners

    05:13 Streamlining Business Operations

    06:28 Introducing Go High Level

    10:14 Features and Benefits of Go High Level

    13:12 Comparing Go High Level with Other Platforms

    22:03 Pricing and Packages

    30:47 Brooke's Services and Contact Information

    33:58 Conclusion and Final Thoughts

    Resources

    Check out Brook’s website here!Follow her on Instagram here! Find her on LinkedIn here!
  • STP 102 | How to be Always Ready: A Therapist's Guide to Business Finances and Tax Season with Danielle Hayden

    STP 102 | How to be Always Ready: A Therapist's Guide to Business Finances and Tax Season with Danielle Hayden

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

    Always Be Prepared: Financial Tips for Small Business Success with Danielle Hayden

     

    In this episode of 'Scaling Therapy Practice,' host James Marland is joined by Danielle Hayden, CPA, and co-founder of Kickstart Accounting. They discuss the critical importance of knowing your numbers as a business owner, practical tips for tax preparation, and overlooked deductions. Marland also shares a personal lesson about the necessity of having support systems in place. Danielle emphasizes, 'The minute you accept money from a customer, you become a business.' This episode is packed with valuable insights, including how to stay ready for taxes, maximizing deductions, and the benefits of having a catch-up financial review. Listen to gain confidence and peace of mind in handling your business finances.

     

    00:00 The Responsibility of a Business Owner

    01:10 Introduction and Personal Insights

    03:25 Guest Introduction: Danielle Hayden

    05:01 The Importance of Knowing Your Numbers

    11:38 Staying Ready for Taxes

    21:36 Taking Back Your Time: Outsourcing Bookkeeping

    21:53 Understanding Scalable Pricing for Bookkeeping Services

    22:18 Overcoming Barriers to Getting Help in Your Business

    22:34 Misconceptions and Overlooked Tax Deductions

    23:10 Maximizing Business Deductions: Real-Life Examples

    25:23 Business vs. Personal Expenses: Practical Tips

    26:50 Travel and Business Expenses: What You Need to Know

    27:50 The Importance of Separate Business and Personal Accounts

    28:15 Online Education and Skill Building: Deductible Expenses

    28:38 Managing Deductions and Tax Liabilities

    31:21 Overlooked Tax Write-Off Categories

    32:28 Home Office Deductions and Accountable Plans

    35:15 Maximizing Business Deductions: A Step-by-Step Guide

    36:52 Creating Healthy, Sustainable, Profitable Businesses

    37:48 Kickstart Accounting Inc.: Services and Mission

    38:57 Final Thoughts and Encouragement

    Links and Resources

    My Clone Solution: https://myclonesolution.com/Kickstart Accounting Inc: https://kickstartaccountinginc.com/ Course Creation Studio: https://www.coursecreationstudio.com/
  • STP 101: How to Stay On Track in 2025 with Brandon White

    STP 101: How to Stay On Track in 2025 with Brandon White

    · Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts
    How to Stay on Track in 2025

    Starting something new—whether it’s a side hustle, a course, or a whole new venture—can be daunting. You’re navigating the fog of uncertainty while trying to avoid mistakes. But what if mistakes were a part of the plan? My recent conversation with Brandon White, entrepreneur, investor, and seasoned business planner, was a masterclass in turning fear into strategy and ideas into actionable steps.

    Here are the key takeaways for course creators and entrepreneurs looking to scale their mission-driven work.

    1. Expect Mistakes and Embrace the Process

    Brandon shared a valuable insight: expect mistakes. They’re a natural part of any journey, especially when starting something new. The key is not to avoid them but to minimize their impact and recover quickly. Mistakes often offer the most important lessons.

    "The truth is most people are much closer to success than they think, but they quit too soon because they scare themselves," Brandon reminded us.

    For course creators, this means letting go of perfectionism. Launch that first draft of your online course. You’ll learn, adapt, and improve along the way.

    2. A Business Plan Isn’t Optional

    Many of us dread the idea of writing a business plan. It feels overwhelming and unnecessary—until we realize it’s a lifeline. A good business plan clarifies your goals, identifies your audience, and ensures your efforts are sustainable.

    Here’s a simplified framework Brandon recommends:

    Slide 1: Elevator Pitch – What problem are you solving, and how? Keep it under 15 seconds.Slide 2: Problem – Define the pain point. Use this formula: "A person does X, their pain is, existing solutions are broken because..."Slide 3: Solution – How does your course solve this problem uniquely?Slide 4: Market – Who needs your solution? Get specific.Slide 5: Go-to-Market Strategy – How will you reach them? Social media? Partnerships? Ads?Slide 6: Traction and Milestones – What progress have you made? What’s next in the short term?Slide 7: Competition – Who else is out there, and how are you different?Slide 8: Financials – Know your numbers. This isn’t just about profits—it’s about sustainability.Slide 9: Team – Who’s involved? Who do you still need?Slide 10: Funding Needs – How much capital do you need, and when?Slide 11: Summary – A quick recap of everything.

    Even for an online course, this blueprint helps ensure your passion aligns with the practical steps needed to succeed.

    3. Focus on Your Unique Audience

    One of the biggest mistakes is going too broad. Instead, get specific. Are you creating a course for therapists burned out from 60-hour weeks? Or for parents looking for mindful ways to manage family stress?

    Brandon emphasized, "The better you define your audience, the easier it is to stand out from the competition and speak their language."

    Knowing your audience deeply also makes marketing easier. You’re not just selling a course; you’re offering a tailored solution.

    4. Your Financials Tell a Story

    Financial planning isn’t just numbers—it’s a story of your business’s health and potential. As Brandon said, "If you don’t know where your money is coming from, everything dies."

    For course creators, this means understanding your costs (platform fees, marketing expenses) and potential income (pricing models, course tiers). Break it down into manageable chunks. How many students do you need to cover your costs and make a profit? This clarity fuels confidence.

    5. Keep It Simple and Iterative

    A business plan shouldn’t be a massive document gathering dust on a shelf. Keep it short, actionable, and update it regularly. Think of it as a living roadmap that evolves as you do.

    "It’s not about writing a perfect plan," Brandon explained. "It’s about using it to guide your actions and adjust as you learn."

    Your Mission in Motion

    Whether you’re diversifying into online courses or starting your first side hustle, the tools Brandon shared offer clarity and courage. By embracing mistakes, crafting a business plan, and staying focused on your audience, you’re not just creating a course—you’re building a sustainable, mission-driven venture.

    Now, it’s your turn. Start small, stay specific, and let your passion lead. And remember, the best way to predict your future is to create it.

    LinkedIn Learning EventThe Trust Advantage: Elevate Your LinkedIn Profile for Impact: Thursday, January 23rd, 2025, 1 pm ESTThe Magnet ModelMagnetic Client Attraction: Sophie’s Revolutionary MAGNET ModelResourcesCheck out Brandon’s website here!Find Brandon’s Instagram here!See Brandon on Twitter here!Visit LinkedIn and find Bradon here!
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