Episodes
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This is a recording of special meetup featuring members of the Second Act Fit Pros community discussing their use of social media for business. Guest speakers Carlos Reyes, Tracy Townsend, David Leopold, Patricia Linderman, and Dan Tatton share how they utilize different platforms like Facebook, Instagram, YouTube, and LinkedIn to connect with clients over 50. The conversation explores various strategies, from using social media for community building to leveraging email newsletters and experimenting with YouTube shorts. There is an emphasizes on the importance of authenticity and adaptability in marketing.
Links to the podcast guests episodes and the social media accounts they use:
Carlos Reyes:
Podcast episode
Facebook Group: Ageless Performers Forever
Traci Townsend:
Podcast episode
Instagram: @fitnesswithtraci
Patricia Linderman:
Podcast episode
Fierce After 45 YouTube channel
David Leopold:
Podcast episode
Chi Flow Studios YouTube Channel
Dan Tatton:
Podcast episode
LinkedIn
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Emily Johnson, the founder of StrongerU Senior Fitness, a program designed to simplify senior fitness instruction.
Emily shares her journey from starting in kinesiology to her passion for working with older adults, leading her to create StrongerU. The program offers a comprehensive approach by providing not only theoretical knowledge but also practical class content for instructors, making it easy to teach fitness to seniors. StrongerU offers a range of programs, including cardio, strength, stretch, and an upcoming drumming course. They aim to cater to various levels of physical abilities in senior populations.
Emily discusses the importance of music in their programs, the impact on health outcomes for seniors, and their efforts in forming partnerships with senior living communities. The episode underscores the need for quality senior fitness instructors and highlights StrongerU's efforts to support and grow this community.
website: https://www.strongeruseniorfitness.com/
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Episodes manquant?
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Joanne Groves is an inspiring fitness professional who brings a fresh and innovative approach to training. She has over 20 years of experience as a studio coordinator, personal trainer, coach, and group exercise instructor. She is currently a course director at Faster Health and Fitness, where she teaches and mentors other trainers. We talk about motor skill applicationâthrough game play, creative tasks, and adaptive training to improve motor skills, prevent injuries, and make fitness engaging for clients, especially older adults. Joanne emphasizes the importance of self-organized movement, gradual skill development, and a client-centered approach that builds trust and emotional connections. Using positive language and the principles of dynamic systems theory, she designs effective and fun training sessions that keep people moving for life.
She has a passion for ensuring coaches are equipped with the right tools and knowledge to truly help their clients. Joanne brings humor, fun, and creativity to everything she does, making her not just an educator, but an advocate for effective, enjoyable training.
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Lisa Dougherty, founder of the MedFit Network, shares her incredible journey, including her recent diagnosis that has deepened her passion for the work she does. She has been a driving force in bridging the gap between fitness and healthcare, helping professionals understand the vital role they play in managing chronic diseases and improving the quality of life for the over-50 population.
Weâll explore the rise of chronic health conditions and why itâs essential for fitness professionals to be well-versed in working with clients who have medical needs. Lisa also introduces her mentorship program, designed to guide trainers in growing their businesses while expanding their knowledge of medical fitness.
This episode will inspire you to continue learning and adapting so you can make a meaningful difference in the lives of mature adults.
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Movement coach and anti-aging advocate David Wilson, shares his unique philosophy on movement, emphasizing the importance of a playful, curious, and compassionate approach that encourages daily activity in ways that foster long-term enjoyment and sustainability.
Our discussion covers topics such as the socio-cultural influences on movement, the problematic term 'successful aging,' and the need to create inclusive, individualized movement experiences. David advocates for informed and engaged aging, encouraging people to find joy and autonomy in their movement practices. He also highlights his 'Move for Tomorrow' campaign, aimed at promoting meaningful and sustainable physical activities. We explore how health and fitness professionals can better support and inspire the over 50 community.
Links for David:
Instagram @oldscoolmoves
David Wilson Movement Website
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we dive into how health and fitness professionals can help individuals discover their potentialâeven in the face of injury or illness. This compilation brings together powerful insights from past guests who share a common belief:
Shift the focus to what's possible.
Create space for transformation.
Help others see beyond physical limitations and societal ageism.We kick things off with an inspiring excerpt from Christine Contiâs workshop, Navigating Chronic Conditions: The Power of Mindset and Support, featuring the moving story of The Black Dot. From there, youâll hear thought-provoking perspectives on how fostering a growth mindset can truly change lives.
Links to podcasts
Sylvia Fox: Dynamic Aging Coach
Nancy Burns founder of Body Wisdom Studios
Matt Mulligan founder of Body Roots Coaching
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Dan Ritchie and Cody Sipe, the founders of the Functional Aging Institute, about their new initiative, Marbles Brain Body Fitnessâa brain gym franchise targeting the over-50 population. They discuss the importance of integrating cognitive and physical exercises to enhance brain health and reduce the risk of Alzheimer's. Cody highlights the franchise's unique high-tech approach, featuring activities that combine physical and cognitive tasks such as the Cyber cycle. Dan explains the franchise's business model, aimed at making this opportunity accessible and affordable for fitness enthusiasts and entrepreneurs. They also touch on the vast potential market and the growing interest in brain health solutions among baby boomers and Gen Xers. The episode underscores the urgent need for fitness professionals to focus on brain health and outlines the significant business and social impact opportunities available through the Marbles franchise.
Links for Marbles:
Website: https://marblesfitness.com/
Facebook
YouTube Channel
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Facebook
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Ruben Pereyra is the IDEA World 2024 Emerging Trailblazer of the year. He is a highly accomplished Certified Coach, Fitness Specialist, and speaker with a focus on improving the health and well-being of senior populations. As an entrepreneur, Ruben offers a comprehensive range of services catering to all age groups, including personalized training, group exercise classes, specialized programs for Parkinson's and Alzheimer's patients, brain cognitive function training, and serving as a fitness director for senior living communities and corporations.
In our conversation Ruben emphasizes the power of creating engaging and emotionally resonant fitness programs that go beyond just physical exercise to include mental health, nutrition, and community building. Ruben shares his journey, inspired by his father's health challenges, which led him to specialize in working with the older adult demographic. He highlights the importance of understanding the needs and preferences of the senior population, designing programs that are inviting and functional, and using effective communication and social media outreach to include family members and broader communities. Ruben also offers practical advice on how to make classes more inclusive and engaging.
Links for Ruben:
Instagram: @functionallyevolved
Functionallyevolved.com (website is coming soon)
Email: [email protected]
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Susie Vanderlip is a Zumba Gold instructor whoâs taken her passion for dance beyond the classroom, creating something truly magical. She founded the Seniors Over 60 Dance Crew, a group that brings joy, connection, and physical activity to life through spontaneous dance flash mobs in places like Starbucks and grocery stores.
In our conversation, Susie shares her incredible journey from a background in dance and performance to teaching Zumba Gold to seniors, and how her love for movement inspired the creation of this unique crew. Weâll dive into her experiences, her insights on aging well, and the powerful impact of staying active and connected in later life. Get ready to be inspired!
Links for Susie:
Seniors Over 60 Dance crew website
YouTube channel
Facebook
Balance for Seniors book
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Jojo McDuffie is the Director of Corporate Affiliate Partnerships for Rock Steady Boxing. We discuss the powerful work the non profit is doing to enhance the lives of people with Parkinson's disease through their boxing-inspired exercise program. Jojo highlights the incredible benefits of forced intensity trainingâhelping participants improve balance, strength, gait, and even regain control of their voice. Heâll also take us behind the scenes of Rock Steadyâs affiliate model, the certification process for coaches, and the organization's collaboration with clinicians. Plus, youâll hear inspiring stories from participants that show just how transformative this program can be. As Parkinson's continues to affect more lives, Jojo emphasizes the crucial role exercise plays in managing symptoms, and weâll explore how you can get involvedâwhether as a coach, affiliate, or volunteerâto make a meaningful impact in this community.
Links:
Website: https://www.rocksteadyboxing.org/
Power Over Parkinson's
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Cheryl Whitelaw is a functional movement specialist, Feldenkrais practitioner, and has a black belt in the martial art of Aikido. Cheryl shares her experiences and philosophies on movement, emphasizing the importance of maintaining functional mobility throughout life. She discusses her work in helping clients from midlife and beyond to overcome physical limitations and achieve their movement goals. Our conversation covers her methods for assessing and improving movement habits, the significance of neuroplasticity in movement training, and her approach to fall preparedness. Cheryl also shares her insights into how fitness professionals can make movement more accessible and enjoyable for older adults.
Links for Cheryl:
Website: https://www.peaceandpower.ca/
Movement Wisdom Quiz for Mid-lifers https://www.peaceandpower.ca/categories/movement-wisdom-quiz
Peace and Power Youtube Channel https://www.youtube.com/channel/UCPGbKXBhyvnriYd-8Zd8ixQ
https://www.linkedin.com/in/cherylwhitelaw/Fall Preparedness and the Art of Falling Well workshop October 9, 2024: https://www.secondactfitpros.com/event-details-registration/fall-preparedness-and-the-art-of-falling-well
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Margaret Hoffman, a seasoned fitness professional with over 30 years in the industry. Margaret is certified by the American Council On Exercise (ACE) and holds specialty certifications in Senior Fitness, Functional Training, Fitness Nutrition, and Balance Training. Currently, she serves as a part-time Fitness Coordinator at a retirement facility in Ohio and does personal training with clients in their homes. Margaret has dedicated her career to promoting wellness among older adults.
We talk about the return on investment of having a dedicated fitness space in senior communities and how it can attract and retain residents. Margaret shares her experience in supervising a versatile fitness studio that was converted from an apartment and is tailored to meet the needs of aging individuals. We discuss the critical role of a fitness coordinator in ensuring that residents feel comfortable and safe while exercising.
Whether you're a fitness professional looking to establish similar facilities in senior communities or simply interested in enhancing the wellness of older adults, this episode is packed with Margaret's insights and practical advice.
Links for Margaret:
LinkedIn
Facebook
YouTube
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Email: [email protected]
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Deb is a retired teacher and a Ballroom Basics for Balance instructor. The conversation explores Deb's journey from classroom teaching to leading 'Ballroom Basics for Balance' classes aimed at the over 50 population. Deb discusses the importance of movement, music, and social connection in fostering balance and well-being. She shares insights into the benefits of dance, her teaching methods, and the joy she finds in helping others stay active and engaged. We also discuss the value of mentorship and the flexibility of post-retirement part-time work in teaching health and fitness classes.
Links for Deb:
Ballroom Basics for Balance
Deb on Facebook
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Alison Crouch is a movement professional and specialist in osteoporosis and strength training who is also on a personal journey with osteoporosis. Our discussion covers:
Importance of strength training beyond just increasing bone density Misconceptions about osteoporosis Benefits of having more information about bone health The role of genetics The nuanced approach required when dealing with low bone density Practical advice for fitness professionals working with individuals with low bone density
InstagramFacebookWebsite
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Dr. Renee Rogers is an expert in bio-behavioral healthy lifestyle interventions. In this episode we discuss the hot topic of anti-obesity medications. These drugs have been making headlines and stirring up a lot of discussions, so I wanted to bring in an expert to shed light on what fitness professionals need to know, especially regarding their impact on the older adult population.
Our conversation explores the impact of these anti-obesity medications, the science behind them, and their effectiveness in weight management. Dr. Rogers highlights the importance of personalized exercise programs, differentiates between muscle mass and lean mass, and discusses the cognitive implications of these treatments in older adults. She also shares valuable advice for fitness professionals on staying informed, debunking common myths, and prioritizing patient-centered care.
Obesity Action CoalitionAmerican Board of Obesity Medicine
LinkedIn: Renee J. Rogers, PhD
http://www.linkedin.com/in/renee-j-rogers-phd
IG: @reneejrogers_phd
X: @reneejrogers
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Nearly 95% of adults over the age of 60 have one chronic disease. 80% have 2 or more (National Council on Aging) How do we address the psychology that comes with a diagnosis and not just the physiology?
Christine Conti is a chronic disease fitness specialist, best selling author, keynote speaker, educator and was awarded the 2023 IDEA Fitness professional of the year.
She shares her journey from being an investment banker to a fitness expert, discussing her battle with a chronic disease that shifted her perspective on fitness and wellness. She emphasizes the importance of addressing the psychological aspects of chronic diseases, and advocates for a mindset shift to help individuals live their best lives despite their diagnoses. Christine shares practical tips for fitness professionals working with older adults, highlighting the critical role of empathy, active listening, and positivity in our practice. This episode is packed with valuable insights and strategies on how to best serve individuals faced with a chronic disease diagnosis.
Links for Christine:
https://www.contifit.com/
Podcast: Two Fit Crazies and a Microphone
Instagram: @thechristineconti
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Carlos Reyes is a veteran health coach and personal trainer with over 34 years of experience. Carlos shares his unique approach to fitness that focuses on practicality, possibility, and productivity. He discusses the evolution of his practice from a body-centric philosophy to a holistic approach that addresses total well-being. Carlos highlights the importance of customizing workouts to fit clients' lifestyles, especially those over 50, and underscores the significance of empathy and comprehensive care through health coaching. With touching testimonials and insights into helping clients achieve long-term health and independence, this conversation highlights the impactful work Carlos is doing in the fitness industry. Hereâs my conversation with Carlos
Links for Carlos:
Facebook Group: Ageless Performers Forever
LinkedIn
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This episode features excerpts from a Second Act Fit Pros meetup with life coaches and former podcast guests, Sylvia Fox and Joan Virginia Allen, exploring their personal experiences with injuries. Learn the importance of community, alternative methods to maintain fitness, and find inspiration in the stories of these passionate advocates for dynamic aging.
Links:
Dynamic Aging Coach Joan Virginia Allen
Dynamic Aging 4 Life Magazine
Sylvia Fox: Fitz Fox Coaching
Body Wisdom Studios
Dynamic Aging: Simple Exercise for Whole Body Mobility book by Katie Bowman
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Robert Linkul covers the 7 research studies trainers should know about if you work with older adults. We cover:
Research on the benefits of resistance training for women for bone health The impact of exercise on depression in older adults The effectiveness of training on unstable surfaces, Cognitive and physical benefits of creatine Advantages of power training, The importance of weighted walking (rucking), The universal applicability of resistance training regardless of age.Robert also shares insights on the best strategies for implementing these findings into practical programs to help individuals improve their performance. Listen in to learn the actionable strategies that can transform the way we approach training older adults.
Robert is the owner of TOA (Training the older Adult) personal training studio and is a continued education provider for fitness professionals. His area of expertise is in resistance training strategies for the older adult.
PDF: 7 Studies You Should Know About If You Train Older Adults
Links for Robert:
https://www.trainingtheolderadult.com/
YouTube channel: https://www.youtube.com/@rlinkul
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[Repost] Dr. Emily Splichal, a functional podiatrist and human movement specialist. Dr. Splichal discusses the importance of movement for maintaining healthy circulation, cognitive function, and overall well-being as we age. She introduces her evidence-based fitness academy (EBFA) and its innovative programs for fitness professionals. Dr. Splichal also shares insights on assessing and improving foot health, addressing fall risk, and integrating a holistic approach to fitness. Whether you're a fitness professional or simply interested in understanding your body's movement better, this episode offers valuable strategies for thriving at any age.
Links for Dr. Emily Splichal & EBFA Global
â Dr. Emily Splichal DPMâ
â Dr. Emily Splichal Instagramâ
â EBFA Globalâ (Evidence Based Fitness Academy)
â EBFA Instagramâ
â Barefoot Strongâ book
â Barefoot Strong workoutsâ
â EBFA Global YouTube Channelâ
â Bulletproof Your Feetâ
â Nabosoâ Barefoot Technology
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