Episodes
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This is Startup, a limited podcast series by Ossa Collective.
Join us as we navigate the complex terrain of brand safety and suitability, an increasingly critical concern for marketers in our current polarized media landscape. As the CEO and founder of Oxford Road, moderator Dan Granger brings to light the delicate act of balancing client needs against the backdrop of diverse media content. Accompanied by the astute perspectives of Scott McDonald from Oracle and Pat LaCroix from Seekr, we unpack the dangers brands face when their advertising efforts inadvertently become entangled with controversies. Together, we confront the challenges that come with aligning a brand's message with suitable content, emphasizing the need for vigilant and context-aware strategies in the ever-expanding universe of podcasting.
Listen in as we examine the delicate balance of advertising in podcasts, weighing the potential pitfalls against the vast opportunities within this deeply engaged medium. With the rise of audio as a preferred form of communication, we discuss the importance of context-sensitive brand safety measures and the role of AI technology in evaluating content. Seekr's advancements in AI, as shared by Pat LaCroix, demonstrate the potential to foster trust and maintain brand alignment on a grand scale. Our conversation shifts to explore the technical nuances of marrying brand values with fitting podcast content and the implications it may have on free speech and public discourse.
As we wrap up our engaging discussion, we reflect on the importance of brand values and integrity when steering through complex dialogues. Dan, Pat, and Scott reiterate the complexities and necessity of upholding brand integrity in challenging scenarios. Their insights serve as a beacon for those navigating brand safety, reinforcing the message that integrity and values are not just buzzwords, but the cornerstones of brand reputation and consumer trust. Tune in for a comprehensive exploration of the brand safety ecosystem and walk away with a greater understanding of the essential role it plays in today's marketing strategies.
Want to attend one of our upcoming Startup Series events and be a part of the podcast? Be sure to check when upcoming events are happening by visiting this link: https://lu.ma/u/usr-4BckpHMDUsDGujh
To learn more about podcast advertising and how you can get started, visit our website at ossacollective.com, or connect with us on LinkedIn
This series is hosted by Ossa and features special guests. Ossa is a podcast advertising and creator management platform dedicated to making podcast advertising accessible to brands and creators of all sizes. -
This is Startup, a limited podcast series brought to you by Ossa Collective.
Could deciphering the enigma of podcast advertising attribution be the key to unlocking your brand's potential? Buckle in as Andrea Schwarzbach and Pete Bersinger, mavens in the world of audio advertising, join Ossa's Head of Campaigns, Cliff Clinton, to dissect what truly measures success in the frontier of podcast advertising. We're not just counting ad spots and impressions; we're getting surgical with the data, slicing through layers of direct and indirect measurement tools. From the allure of vanity URLs to the precision of pixel tracking, we're laying bare the tactics that could revolutionize how you perceive podcasting's impact on your brand's trajectory.
As our discussion deepens, we wrestle with the conundrum of crafting an offer that resonates. Are listeners really clicking through? Or are they silently cheering on from the sidelines? Our experts unpack these mysteries and more, delving into the judicious balance of ad frequency and its dance with audience engagement. Looking toward the horizon, we probe into the future of podcast advertising attribution – a landscape where publishers, attribution partners, and agencies must coalesce around evolving benchmarks and technologies. Don't miss out as we navigate the complex ballet of ad placement and listener experience, all while keeping a keen eye on what 2024 holds for the podcasting advertising space.
Want to attend one of our upcoming Startup Series events and be a part of the podcast? Be sure to check when upcoming events are happening by visiting this link: https://lu.ma/u/usr-4BckpHMDUsDGujh
To learn more about podcast advertising and how you can get started, visit our website at ossacollective.com, or connect with us on LinkedIn
This series is hosted by Ossa and features special guests. Ossa is a podcast advertising and creator management platform dedicated to making podcast advertising accessible to brands and creators of all sizes. -
Episodes manquant?
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This is Startup, a limited podcast series brought to you by Ossa Collective.
Step behind the mic with us as we navigate the dynamic landscape of podcast advertising, alongside industry powerhouses Rita Bautista, Trent Anderson, Michaela Phillips, and Dane Cardiel. Learn how to strike that perfect chord between your brand and podcast creators, where content relevance and audience alignment sing in harmony. Rita, with her pulse on the Latina market's loyalty, Trent's structured roadmap for advertisers at Podchaser, and Michaela's multi-platform engagement strategies at Dear Media, provide a symphony of insights. Our roundtable illuminates the delicate dance of reaching diverse audiences, the finesse required to sidestep miscommunication missteps, and the golden thread of authenticity that weaves through successful podcast partnerships.
Imagine the ability of a podcast host's genuine enthusiasm for a product, an enthusiasm that can transform listeners into loyal customers. This episode is a masterclass in cultivating this very authenticity, with a spotlight on the strategic pre-sales product seeding that sets the stage for natural, resonant endorsements. We delve into the process of managing client expectations, ensuring the sanctity of the host-audience bond, and upholding brand safety. Strap in for a playbook of best practices for brands looking to resonate in the ears of podcast listeners, where long-term commitment, realistic expectations, and smart show selection are the moves to master.
Want to attend one of our upcoming Startup Series events and be a part of the podcast? Be sure to check when upcoming events are happening by visiting this link: https://lu.ma/u/usr-4BckpHMDUsDGujh
To learn more about podcast advertising and how you can get started, visit our website at ossacollective.com, or connect with us on LinkedIn
This series is hosted by Ossa and features special guests. Ossa is a podcast advertising and creator management platform dedicated to making podcast advertising accessible to brands and creators of all sizes. -
This is Startup, a limited podcast series brought to you by Ossa Collective.
Join us as we explore the dynamic world of podcast advertising with industry leaders Marla Isackson and Adam Gilbert of Ossa, Bryan Barletta, founder of Sounds Profitable, and Bart Roselli, VP of Growth at Veritone One. In our latest discussion, we unravel the intricacies of how brands can effectively navigate the podcasting advertising landscape to achieve their marketing objectives. Whether you're aiming for customer acquisition, reach, or timely promotions, understanding the strategic deployment of podcast ads, from host-read to dynamic ad insertion, is crucial for success. Our experts share their insights on the importance of aligning podcast advertising efforts with a brand's goals, and how this synergy can optimize performance in the ever-evolving audio space.
The conversation doesn't stop there; we navigate the technological revolution shaking up podcast advertising, addressing listener behavior and the nuances of dynamic ad insertion. Discover why certain ad placements captivate listeners more than others, and how programmatic buying is evolving with the influx of data. Our experts peel back the curtain on the balancing act of ad placement, frequency, and listener engagement, offering a peek into the future of podcast advertising and why staying ahead of the curve could mean a world of difference for your brand.
The conversation shifts to the importance of ad measurement and how recent progress has bolstered advertiser confidence in the accuracy of podcast data. We also consider the impact of ad placement and discuss the complexities of ad technology, including the nuances of dynamic ad insertion and the implications of programmatic buying.
The dialogue culminates with a critical examination of the challenges facing podcast advertising today, from discrepancies between downloads and impressions to the financial repercussions for networks that overextend their ad load. Our guests highlight the significance of strategic ad placement in maintaining listener engagement and preventing fatigue. As we discuss the balance between ad quantity and quality, insights are shared on the selection of the right partners and networks for advertising, emphasizing the removal of subjectivity through research and the value of a long-term commitment to podcast advertising campaigns. Tune in to this enlightening conversation and arm yourself with the knowledge to thrive in the podcast advertising arena.
Want to attend one of our upcoming Startup Series events and be a part of the podcast? Be sure to check when upcoming events are happening by visiting this link: https://lu.ma/u/usr-4BckpHMDUsDGujh
To learn more about podcast advertising and how you can get started, visit our website at ossacollective.com, or connect with us on LinkedIn
This series is hosted by Ossa and features special guests. Ossa is a podcast advertising and creator management platform dedicated to making podcast advertising accessible to brands and creators of all sizes.
